Mass communication

-Aastha Joshi

Mass communication can be defined as the process of creating, sending, receiving, and analysing messages to large audiences via verbal and written media. These mediums are wide-ranging, and include print, digital media and the Internet, social media, radio, and television. Mass communication is a strategic process which includes integrated marketing communications, journalism, and more. Mass communication professionals use their knowledge of rhetorical principles and strategic media practices to develop, share, and evaluate effective messages targeting large audiences. Public relations specialists, journalists, broadcast professionals, advertisers and marketers, content writers, graphic designers and illustrators, public health educators, corporate media managers, and other media professionals use mass communication strategies on a daily basis to craft and launch strategic communication plans from broadcast news to online marketing campaigns and public health announcements across nearly every industry. The diversity of mass media and communication practices allows for creativity and flexibility in career selection. Individuals with an education in the field can pursue employment in a great number of areas, including marketing and advertising, entertainment, healthcare, journalism, public relations, non-profit and government, communications consulting, broadcast media, financial services, and foreign services etc.In media and mass communication is also a research area within academia.

Types of communication

1.

Advertising

Advertising, in relation to mass communication, is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication.

2.

Journalism

Journalism is the production and distribution of reports on events for presentation through the media. The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, news channels, radio stations, television stations, and, more recently, e-readers and smartphones.

3 Public relations

Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs fromadvertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience


3. Social media

Social media, in its modern use, refers to platforms used on both mobile devices. and home computers that allow users to interact through the use of words, images, sounds, and video. Social media includes popular sites such as Facebook and Instagram, as well as sites that can aid in business networking such as LinkedIn. The use and importance of social media in communications and public relations has grown drastically throughout the years and is now a staple in advertisements to mass audiences. For many newer companies and businesses geared towards young people social media is a tool for advertising purposes and growing the brand. Social Media provides additional ways to connect and reach out to ones targeted audience.


4.Radio

Radio is considered the most widely accessible form of mass communication in the world and the medium used to the greatest degree in the United States Internet radio has now become increasingly more popular, as radio stations are streaming content through their websites and other applications. Music streaming services such as Apple Music and Spotify, have also integrated radio features onto the platform. Spotify Radio is a feature that allows Spotify to continuously create a playlist for its users with tracks and podcast segments based on any artist or playlist they wish.

5. Film and television.

The film industry began with the invention of the Kinetoscope by Thomas Edison. His failure to patent it resulted in two brothers, Louis and Auguste Lumiere creating a portable camera that could process film and project images. In the 1970s, television began to change to include more complicated and three dimensional characters and plots. PBS launched in 1970, and was the home for programming that would not be suitable for network television. It operates on donations and little government funding, rather than having commercials.

6.photography

Photography plays a role in the field of technology and mass communication by demonstrating facts or reinforcing ideas. Although the photos are altered digitally, it is still considered Photography plays a role in the field of technology and mass