ONLINE SHOPPING which means purchasing of commodities or services over online internet] by using the sellers websites directly, which is provided in an application way Now a days online shopping or purchasing has become a growing trend Online shopping ensures displaying of same product at different prices, as each seller fixes different prices accordingly As it makes the work of purchasing much easies everybody started to use it.
As of 2016, people can make their online shopping by using desktop computers, laptop, tables computers, and smart phones The concept online shopping was developed by MICHAEL ALDRICH’ an English inventor, innovator and entrepreneur, in the year 1979. Though it was developed in 90’s it was not that much familiar and not much used by the people. But now at seems the number of digital buyers in Asia pacific is projected to pass the 1 billion mark for the first in 2018, which account 60% of all internet users in the region.
HOW CUSTOMERS ARE TEMPT TO GO FOR ONLINE SHOPPING
1. SHOPPING TIME
People are mostly attracted towards online shopping because it saves much of their time. If they go for shopping, through sedentary shops it will consume much of their time. Now a days people just want to do everything in casiest way, so online shopping attracted them most
Usually people are much attracted by promos and advertisements, it is rather a psychological mechanism that is responsible for these feelings. Constantly advertising for something tempts customers very much, which makes them to go for it, in this way online websites advertises their website/application and its products constantly in televisions, in you tube (while playing a video, in-between advertisement will be coming without the option of skipping), in newspapers, in social medias etc Hence, constant advertisement made people to go for online shopping.
3. ATTRACTING OFFERS
Offers, discounts, free delivery, lucky coupons etc.which lunes customers predominantly Especially women are much fascinated by such offers and discounts. It’s women nature off going to cheapest product. So online sellers provides offers in such way. that people will be unable to avoid shopping online. For eg 50% off, free shipping etc.
4. ENLISTING PRODUCTS AS PER CUSTOMERS TASTES, PREFERENCE AND TRENDS
Tastes, preference and trends varies from customer to customer, and from place to place Online sellers will be analysing the current trends and preferences of the market/people, therefore they will be enlisting those things first in their websites/application Scrolling the lists provided by online sellers, makes people enthusiastic and thrilling Availability of vast choice to select, people constantly goes for online shopping.
5. AVAILABILITY OF ALL NECESSARY DETAILS
Usually people will buy any product only after getting necessary details Lack of information or details about the product will ensure ‘no purchasing Hence online sellers will be likely to provide sufficient information’s as per the customers requirement. Usually people will be looking for the following details
.Price of the product.
. Its features (in details)
. Availability of offers or discounts, if any.
. Ratings for the particular product.
. Additional benefits attached to the product, if any.
. Price of the similar product of different brands etc.
These are the very common things which a customer will be seeking for any products As all these details are made available in online shopping people are lured by it
Finally it becomes a habit of the person. Once a person felt comfortable with online shopping automatically he/she will be going for online shopping, irrespective of price. As it becomes habit of an individual, price of the product does not affect their purchasing According to APRIL LANE BENSON, a psychologist specializing in compulsive buying disorder said “All of these are triggers for people who are compulsive buyers”
HOW FAR ONLINE SHOPPING AFFECTED DIRECT (SEDENTARY)
Direct (sedentary) shopping means nothing but a traditional way of buying goods. It is away of going to shops/stores directly and making purchase. In olden days direct shopping were in habit. In recent days only the online shopping habit emerged. It’s due to the growing technology and laziness of the people. Online shopping has a great impact on direct(sedentary) shopping. The following are the impacts of online shopping on direct(sedentary) shopping
1. AFFECTED SALES OF SEDENTARY SHOPS/STORES
Online shopping affected direct shopping very much. Not all the shop sellers will be able to sell their product through online, as it is expensive. Constant purchasing of products through online affected sales of sedentary shops where they used to sell their products from being in one place, because people changed their purchasing habits. They totally moved from the habit of going to a shop directly and purchasing ed products.
2. AFFECTED SELLER- BUYER INTERACTION
In direct shopping there exists seller- buyer interaction, which is an important essence of trading. In direct shopping it allows buyer to negotiate price and allow them to touch and see the product, but in online shopping it does not provides negotiating facility and touching facility. While having seller- buyer interaction it gives more knowledge to seller about buyer buying behaviour and expectations But online shopping lacks all these essence.
3. CONCENTRATION OF BRANDED PRODUCTS
Online shopping gives more attention branded products. If a new brand wants to enter into an online selling it has to spare more amounts In a stores/shops there exist both branded and unbranded products, low income and wealthy people will be purchasing accordingly as per their financial status. Online selling keeps on promoting branded products like, Jockey, Levis, Prisma, etc online shopping affects the sale of unbranded products which may have a good quality and fair price then brand
Online shopping resulted in unemployment How means, in stores/ shop there works more people like in selling department, supervising department, billing section etc. But emergent of online shopping resulted in reduction of employing more people in shops, because as there is reduction in sales level, a stores earnings level went down, which affects payment of salary to employees, So automatically shop owners remove employees from their shops. In online shopping there is no requirement of more employees, as one person will be delivering 2-3 yrs at a time.
5. EXTINCTION OF SOME PRODUCTS
Online shopping will result in extinction of some products. If a person goes for direct shopping he/she will be purchasing the products of both small scale industries and handicrafts products Persisting increase in online shopping brings extinction to the products of small scale industries, handicrafts product and also brings extinction to some of our ancestor’s commodities.
As discussed above, online shopping has a greater level of impact over direct (sedentary) shopping. Constant increase in online shopping will result in the fall off direct shopping habit, which is a traditional form of buying and selling of goods/products. Online shopping affects the growth of sedentary shops/stores, as people are being addicted to online shopping they ignore to go purchase things in sedentary shops This results in the decrease in their earnings level, it affects their trade, it affects their standard of living. It also results, in the decrease in the level of their contribution to nation’s GDP. Growth need to be in a balanced level. It should not affect any part of the society.
As an upcoming generation it is each and every one of ours duty and responsibility to contribute our part towards our nation’s GDP. To do that we as younger generation should not encourage online shopping quiet often.
Hope so it was useful.
Have a wonderful day.
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1.CarriedAway The Invention Of Modern Shopping by Rachel Bowlby.
2.Infographic The Psychology behind online shopping