Can you imagine this, what will happen, if you don’t know the things happening around you? And what’s going on in your region? It can be anything like a weather report, government policies, crimes etc. You will be isolated and outdated. There comes journalism for your aid. Journalism helps us to know what’s happening around us, it gives us information about everything going on in earth and even in the outer space. Without it, our life don’t operate properly. On considering journalism, there are enormous things to be covered. But now our concern is on fashion and lifestyle journalism.
Fashion journalism concentrate on the current trends and styles. It comprise of writing related to fashion trends and photojournalism which plays major role in this field. There are lot of people who love to dress up or to act accordingly to the current trends, fashion journalism is for them. It helps us to know the designs or styles which is on trend today, keep us updated day to day and educate people about the fashion shows, events and new trends.
Let’s look at the job of fashion journalists and what they are doing in this field. Fashion journalists write and edit articles related to fashion. They conduct interviews with the celebrities and fashion icons as celebrities rule the world of fashion, nowadays all the people want to look like a celebrity, so they try to impersonate celebrities by knowing the secret of their fashion from these interviews. Other than this, fashion journalists cover the fashion shows and events and research about the upcoming trends. They have to work along with photographers, designers and fashion specialists. Like any other journalists, fashion journalists should have good communication skills to conduct interviews and should have the pre acquired knowledge of fashion and trends.
Magazines are the main outcome of fashion journalism. There are enormous fashion magazine like Vogue, Elle, Cosmopolitan, Femina. Most of them got it’s digital portal as it is needed for today’s world. Apart from these magazines, YouTube became the next fashion promoting platform, it have these particular Youtubers who propagate the current trends and fashion in their videos.
Fashion is the part of life but not the life itself. Fashion and lifestyle journalism is similar but lifestyle journalism covers lot more than fashion. Lifestyle journalism concentrate on travel, fashion, food, well-being, health, fitness etc. The target of lifestyle journalism is consumers, so they give contents according to the needs of customers and also directed to audience of it’s own. Lifestyle journalism consists of the bloggers who write blogs about certain products or on topics which are in trend now.
Fashion and lifestyle journalism comes under soft journalism. The term soft journalism means the type of journalism which don’t affect the society directly and it is not the subject of human interest. Fashion and lifestyle is soft journalism because it don’t affect the public in general as not everyone is interested in fashion and it won’t disturb them in anyway like a crime news or a government policy which have greater effect in their life. It may not be the mainstream, but fashion and lifestyle journalism have it’s own audience who made it evolved this greatly.