Ah, Valentine’s day! The celebration many people love to hate and others to be the perfect excuse to get cheesy with their loved ones. No matter how you react to Valentine’s Day, there is no chance you can ignore it. It’s everywhere. In fact, once December ends and the Christmas decorations come down, all the brands get ready for the next big thing which is most definitely Valentine’s Day. And for good reason.
I’m sure we can all agree by now that what first started as a holiday celebrating love is now more about how much brands sell. Nothing wrong with this. Did you know that authors like Chaucer and Shakespeare popularized Vday and made it this gift-giving holiday it is today?
And have you ever wondered what goes beyond the famous February 14? How did Valentine’s Day become this huge, commercial holiday it is today? Let’s dig deeper into the history of Valentine’s Day and see how all this started.
A brief history of Valentine’s Day
This pink-hearted holiday wasn’t always pink. The origins of this cutesy day are kind of dark and bloody. As far as we could track its provenance, the history of Valentine’s Day goes back to the Roman Empire. A time when men literally hit on women by hitting them. And women literally stayed in line for this to happen, believing it would make them more fertile. Kinda crazy, right? Stick with me, it gets even crazier.
According to the legend, what happens next is some sort of ancient version of “The Bachelor”. They had this tradition where all the young, fertile women in the city would have their names in a big urn. Then, the city’s single men would each pick a name and make a couple with that girl for the upcoming year. When the match was right, often these couples would end up getting married. This crazy ritual was called the Festival of Lupercalia.
Who was Saint Valentine?
Well, it seems like there was more than just one St. Valentine. Or at least, the history is mixed up a little bit. Because there are, at least, two different stories about who St. Valentine was. According to the first legend, Valentine was a Christian priest who was imprisoned and fell in love with his jailer’s daughter. Before he died, he left a love letter signed with the words “from your Valentine.”
The second one features, yet again, a priest who ignored the orders of Emperor Claudius of not officiating marriage for young men in his army. He continued to marry couples who were deeply in love and so, the priest got executed exactly on February 14th in the third century of Rome. The history of Valentine’s day tells us that this priest wore a ring with a Cupid on it – one of the well-known symbols of this holiday – so that soldiers would recognize him. He also liked to share paper heart cards to remind Christians of their love for God.
While St. Valentine’s story established this holiday to be a romantic one, what truly solidified the connection between St. Valentine and love was a poem by medieval author Geoffrey Chaucer in 1381. Historians consider this poem as being the origin of the “modern” celebration of Valentine’s Day.
Why do we celebrate Valentine’s Day?
As we’ve already mentioned before, Chaucer and Shakespeare had a great impact on the history of Valentine’s Day. They both romanticized this holiday in their work that much that it gained popularity throughout Great Britain and the rest of Europe. Soon, people began writing and exchanging love letters to celebrate Valentine’s Day. The common folk even started to beg divinations to reveal their future romantic partners.
In 1913, a well-known American company called Hallmark began distributing official “Valentine’s Day cards”. And the celebration of this popular and romantic holiday continued even more: flowers, candies, teddy bears, paper hearts, jewelry, romantic dinners… and the rest is history. February has not been the same since.
Valentine’s Day nowadays. How people celebrate it
The celebration of Valentine’s Day still goes on nowadays all over the world, in many various ways. Many will break the bank buying jewelry, perfumes, or other expensive gifts, while others will prefer the simplest gifts: romantic dinners, flowers, chocolate, and Valentine’s Day cards. Did you know that people exchange millions of Valentine’s Day cards every year? Looks like Hallmark really revolutionized the history of Valentine’s Day! And also the tradition of offering red roses on Valentine’s Day is a special one. These flowers are associated with the Greek goddess of love, Aphrodite, that’s why people choose to give red roses instead of other types of flowers to express their love.
No matter how you choose to celebrate Valentine’s Day, keep in mind that there are no rules. It’s a totally new era, so you can feel free to celebrate the way you want. A dreamy dinner out, some champagne, going out to the movies, cooking a fancy meal, offering a nice Valentine’s Day card, or even hosting a Valentine’s Day party…it’s up to you to pick the best option.
Track2Training 