Tag: #career #lifestyle #tips #advice

YOUTUBE MARKETING

N kavya

YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads. more and more companies are including YouTube as part of their digital marketing strategy.

That’s partly because YouTube as a platform is growing insanely fast. But it’s also because the video is an extremely powerful medium.

The truth about youtube marketing -:

YouTube is an opportunity to get more traffic and customers. YouTube can be a very competitive place. This means you can’t just start uploading videos and expect to see results. Countless “big brands” have jumped into YouTube marketing head-first… with only a handful of views and subscribers to show for it.

The truth is, to succeed on YouTube, you need to have a winning strategy, the ability to create great videos, and the SEO know-how to optimize those videos around keywords and topics that people on YouTube care about.

Why youtube is considered a major market for advertising – :

1. YouTube is the 2nd most-visited website in the world.
2. 2 billion people log in to YouTube every month.
3. 68% of YouTube users state that videos help them make a “purchasing decision”.
4. The number of SMBs advertising on YouTube has doubled over the last 2 years.

What is the main goal of YouTube marketing?

One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people’s minds long after they’ve seen your message online. They can then do an online search and find you.

Objectives of Youtube marketing –:

YouTube videos should have clear objectives that align with your company goals. focus all of your efforts on gimmicks that will get the attention of viewers and help your video go viral, you may overlook the reason you market on YouTube to get more business. Make sure your attention-getting videos help you move toward your company objectives.

1. Reaching Your Target Customer -:

If your target demographic is women between the ages of 35 and 45, and your video catches on with teenagers, you may be popular, but you won’t be effective. Think about the kinds of images and messages that would appeal to your customer, and make it one of your objectives to use as many of those images as possible.

2. Making It Easy to Find You -:

One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people’s minds long after they’ve seen your message online. They can then do an online search and find you. You should include a link to your website, along with any other contact information, such as an email address, business address, or phone number. Don’t lose sight of your objective of helping customers contact you.

3. Establishing a Relationship -:

You should evaluate the relationship you want with your customers, and create a video that helps them feel you are one of them. You can convey a sense of trust, lightheartedness, sophistication, down-to-earth values, or even anger, to name a few relationship starters.

4. Keeping Your Product in Mind -:

Don’t get so involved with making an interesting video that you lose sight of your number-one objective: letting people know about your product or service. Feature your product prominently and clearly, so that viewers won’t have to wonder what you are marketing.

Importance of YouTube to Business -:

1. Advertising -: the largest video-sharing website on the Internet, according to NBC, YouTube also doubles as one of the largest video search engines in the world
2. Customer Communication -: YouTube provides an array of channels for businesses to communicate with customers and prospects.
3. Internal Communication -: YouTube provides a convenient and easy-to-use video hosting service, it can serve as an inexpensive way to post instructional videos, announcements, and other internal communications.
4. Complaints –: As a business owner, you should carefully monitor YouTube for customer feedback and complaints.
5. Considerations -: YouTube can offer numerous important benefits to businesses, but you should keep some considerations in mind when using this resource.

Advantages of YouTube Marketing –:

1. Heavy Traffic
2. Higher Visibility on Google
3. Build Your Email List on YouTube
4. Higher Conversion Rates
5. Multiple Video Types
6. Massive Media Library

Disadvantages of Youtube Marketing –:

1. Control
2. Targeting
3. Ad Bypass
4. Auctions
5. Sales Conversion

YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for.

ORGANIZATION LEADS TO HEALTHY LIFESTYLE

Image credit : Ebuyer. Com https://images.app.goo.gl/BeK2ghi9m82o18kA9

Life organisation frequently resembles a delicate balancing act. As soon as you switch to grab one goal line, such as money, family obligations, or having fun with family and friends, the next one is rushing at you rapidly. Sadly, some pieces are destined to fall: weeks where rest was not prioritised, eating fast food rather than preparing meals, and slacking with limited chores rather than concentrating on substantial work.

Instead of tossing life’s responsibilities in the hopes that you’ll survive to grasp em all, stick to a plan to keep everything in its position.


1. Discipline – Organise your day and make a to do list of tasks and punctually do everything on its set time. You’ll feel content at the end of the day and not guilty when you’re chilling watching your favorite movie and having that slice of pizza because you know you’ve worked for it.
2. Awareness – Presence of mind increases with managing your time because it ultimately helps you manage your life and when that happens your mind is free of stress which allows you to focus more on the details that one otherwise is ignorant about.

3.Clear Vision – For ones particularly ,confused about their purpose or goal, managing a note of things that you enjoy from the one’s that you enjoy less will allow you to decide with more clarity on the areas that you should focus.

4.Unwavering Focus – When you lead a life of discipline your skill to concentrate enhances hugely and allows you to work with stability. You start to work more minutely on things and your end product is always the best

5.productivity – Enhances the quality of your work and you start to enjoy the work you do, all this because you’ve got time to do thing through your organisational skills.

6.Maintaining a list – keeping track of your daily activities ,writing down things and analysing your thoughts helps to understand your life better. Writing down things for each day and accomplishing them will give you clear headstart to your goals and life in general.


7.Prioritise – Allowing some things to fall into place consciously can help make navigating all of life’s obligations efficient. Get used to saying “no” so that you can spend more time for the things that are essential to you. A crucial technique in your suite for organising your life is prioritisation. The only way to get anything done is to prioritise what is most important. You can direct your intense focus on what matters by eliminating what doesn’t advance your best expectations.

8. value your time –
Time is not something you can control. Time is more valuable than money regardless of the lack of tangible value. Like money, time may be wasted or saved. Time is something you can’t earn back,like money. Choose accordingly to expend it and don’t use it all in one space. If you value time you don’t waste it. Instead use it to your advantage.

Source credit : How to organize your life by Fadeke Adegbuyi https://blog.doist.com/organize-your-life/

Effective Journaling
More like these – https://edupubnews.wordpress.com/2022/07/02/how-to-win-an-argument/ https://edupubnews.wordpress.com/2022/06/27/hustle-culture-a-trend-or-trending-problem-for-the-youth/

Effective Journaling

Image courtesy: positivepsychology.com

We hear the word journaling very often. Almost every other day this term falls on our ears but we simply pay no heed to it. The reason is we humans have a tendency to think that the most ordinary or simplest things cannot bring us extraordinary greatness. Which is not true ofcourse.

When it comes to journaling, we sometimes underestimate how important it is to include this beneficial habit into our daily routines. Our lives can thrive from journaling in many different ways. From increased productivity overall to self-improvement and improved mental wellness, this habit is proven to be effective.

Writing down your thoughts, feelings, or anything else you want to in order to try to understand them better is what journaling is fundamentally all about. Every time we write down our thoughts in a journal, our mind starts to get more organised, making it simpler for us to prioritise our goals and every aspect of our lives that we want to work on. As a result, journaling helps us stay productive by allowing us to acknowledge what needs to be done after letting us self-assess ourselves in a way.

The ability to learn new things quickly, as well as your capacity for analytical and innovative thought, are more important indicators of productivity in today ’s digital economy than how much work you can get done in an hour. Journaling is therefore valuable spending a few minutes on, just like any practise that enables you to learn more acutely and think more effectively.

Outlining your goals in a journal enables you to think thoroughly about all aspects of it.
Journaling helps you keep motivated during the arduous process of actually achieving your goals by providing a track of the work you’ve made in that direction.
We refer to it as effective journaling for this reason.

Anyone who really wishes to deal with their emotions, possibly to prevent it from driving themselves in the realms of depression or anxiety, might benefit much from this mindful practice.

You can thoroughly examine your feelings, let out chaos, and mentally assimilate your experiences through writing.

Furthermore, it can support you in attaining a significant purpose or work with you to reduce certain sources of stress.
Creating and reflecting on the story of your life, including all of the decisions you have committed and the moments that have shaped who you are today, is something you may do by keeping a diary.

In a word, journaling’s healing effects are “enlightening.

You can’t change it all in your life instantly, and attempting to create healthy habits and break negative ones in a single day is probably not going to work. Legitimate, lasting change occurs when you only take on something that you can manage; frequently, altering one significant habit can have knock-on impacts that enhance your life and move you forward to your commitments in other aspects.

One such discipline is writing; it may help you stay focused, determine your capabilities and limitations, provide an outlet for awareness of self , but also much more. Merely keeping track of your ideas, emotions, and doings can change your life in unanticipated ways.

Source: positivepsychology.Com Courtney E. Ackerman, MA https://positivepsychology.com/benefits-of-journaling/

HUSTLE CULTURE A TREND OR TRENDING PROBLEM FOR THE YOUTH?

HUSTLE CULTURE A TREND OR TRENDING PROBLEM FOR THE YOUTH?

Image courtesy : thesolmag.com
http://thesolmag.com

The youth are more affected by this culture & it’s making their life miserable and the most important thing is they just don’t know how to stop worrying enough about it. 

The Orthodox or popular opinion of becoming successful and achieving it all very fast ; the ultimate respect status that comes with being the all achiever is Hustle culture, driven by the desire for more. 

We are compelled to believe that time is running out and that we must do more, achieve more in less time. The most essential goal in your life should be to prioritise achievement over anything else. It shouldn’t be a big deal to sacrifice your mental and physical health for your life satisfaction. As a consequence, the youth begins to believe. We are constantly seeking more from ourselves, others, and our life. Hustle culture arose from this constant desire for more. It’s also on the upswing.

Now wanting more isn’t necessarily a bad thing, but when it becomes excessive, it’s time to act.

Signs that you are a hustler :

1. You never stop overthinking –
Overanalyzing your life and ambitions lead you to constantly put self-limiting beliefs on yourself. Resulting in dread of the judgement, and assumption of the consequences which makes it worse.


2. You want to accomplish everything in one day – Being impatient with your goals and believing that completing more tasks more quickly than others will give you greater recognition and popularity.

3.You want to attain long-term goals in the short term- You focus on making the big leap instead of comprehending that it takes time, patience, and efforts to accomplish anything. Trying to skip the intermediate phases but fail and are left feeling unmotivated.


4. Trying to do all and more at once – You multitask all the time and put your work and aspirations before your needs for rest, sleep, and self-care.


5. Validation is what matters most to you – when people appreciate your achievements and proficiencies, your desire is stoked, but when it doesn’t, you spiral into self-doubt.

6.You are a materialistic life seeker – Quality of life and ideas don’t interest you & latest trends do. You are leading a typical life because you don’t know how to live otherwise

7.You feel guilty for not being productive enough– Often you feel terrible for putting comfort before your goals. Exhausting yourself completely is part of the process towards success.

8. Being ignorant about you mental health– As you pursue a career-oriented lifestyle, believing that this is the only way to gain respect and prestige, you start comparing yourself to others who are ahead of you and the seeds of self-doubt begin to grown in you.

9.You don’t put your health first – Your health is your most valuable asset and should always be prioritised above all else. Unfortunately, people frequently disregard this and endanger it in pursuit of mediocre accomplishments.

If you think you’re hustler, it’s time to take a moment and reflect. Hope you found this helpful.