Corporate Social Responsibility is a type of emerging concept where companies and business incorporates certain sustainable development practices that help in overall social, environmental and economic development. These three major developments are a part of triple bottom line that help to make the world a better place to live by consciously using resources such that the future generation won’t be left without them.
CSR Activities of Amul
Anand Milk Federation Union Limited, commonly known as Amul, is one of the best company when it comes to milk production has always been thinking about the environment and social development as their mission is to empower farmers of India. The company has various CSR activities, some of them are:
- Amul Scholar: Scholarship is given to bright students who are identified and selected from the villages for further education such as pursuing Diploma, Graduation, Post-Graduation and Doctorate.
- Blood Donation: Amul has carried out multiple blood donation camps since 1987 and is in association with Indian Red Cross Society to contribute for “Humanity for peace”.
- Rural Sanitation Campaigns: Amul is working on a mission to imbibe a culture where sanitization and hygiene become a part of farmer’s and other people’s lifestyle and have targeted of providing 100% toilet facilities in all villages where Amul has a milk society.
CSR Activities of Nestlé
Nestle has been committed to positively impact the lives of Individuals and Families, Communities and the Planet as a socially responsible company across the world. Their focus is on 3 pillars for creating shared value that include nutrition, water and rural development. Some of the activities include:
- Nestlé Healthy Kids (NHK) program: Nestlé promotes nutrition education and physical activities among school children in rural areas through this program and the Knowledge Sharing (KNHK) program.
- They have also set up purified drinking water tanks and sanitation facilities for girls in village schools to support the continued education of children.
- Amra Korbo Joy: They have partnered with local NGOs to train farmers to enhance the livelihood of street vendors and organizing a series of nutrition training programs for women on nutrition and traditional birth attendance.
CSR Activities of Tata
Tata group has been pioneer in providing diverse products and services and changing the lives of millions of users. They firmly believe that giving back to society is integral to the business philosophy of the group. They are engaged with more than 800 non-profit organizations. The key focus areas include:
- Community Initiatives: Include skill development, education, health programs and sustainable development.
- Environment Initiatives: It is coupled with biodiversity, energy efficiency and water conservation programs.
- Group CSR Projects: Tata Engage and Tata Strive
- Disaster Response: Have helped and donated at various relief funds to financially help the people affected from disasters in India and abroad.
CSR Activities of Reliance:
Reliance Group (Reliance) seeks to impact people’s lives through its Corporate Social Responsibility (CSR) initiatives. Most of these initiatives are conducted under the aegis of the Reliance Foundation, an umbrella organisation for the Company’s social sector initiatives. Some of them include:
- Rural Transformation: Reliance works towards bridging the developmental gap between rural ‘Bharat’ and urban ‘India’ by improving livelihoods and addressing poverty, hunger and malnutrition. The programme aims at improving farm and non-farm livelihoods through the promotion of sustainable agricultural practices, setting up rain-water harvesting structures and institution building.
- Sports for Development (SD): Reliance focuses on using sports as a medium to encourage learning and inculcate leadership amongst the youth. Under this initiative, talented young students are groomed further to build their skills in sports for their development to bring about positive change in the field of sports and related activities.
- Arts, Culture and Heritage (A&C) – The initiative towards protecting Indian Arts, Culture and Heritage is aimed at supporting and promoting artists and craftsmen, preserving traditional art and handicraft and documenting India’s rich heritage for the benefit of future generations. Various promotional and developmental projects and programmes have been conducted.
These are few examples of famous brands and their CSR Activities. CSR given an opportunity for firms to make good business sense to operate sustainably.