Shopping is an action through which a purchaser looks through the accessible goods or services offered by one or more stores with the intention to buying a desirable, eye-catching and satisfactory product. It is the procedure of procuring objects in exchange for currency. Now days there are dual channels offered for shopping. These channels are online and offline. Online shopping has evolved and turned out to be the most widespread ways to buy products. It is an act of buying products or services over the various companies’ websites. An offline shopping is an old-style way of purchasing goods and services. The buyers decide which medium they would love to follow for shopping. We live in an era of technology; therefore, buyers want to take the benefit of online shopping but still there are many who don’t show trust over online sites and they prefer offline shopping in comparison to online.
Online shopping has grown into a way of life for maximum of the Indians especially women. Main motives of growing liking for online shopping are the penetration of internet, growing number of online retailers, comfort level, suppleness in delivery and rise in purchasing power plus many more. Bestowing to many researches or reports online transaction of females has doubled over in past few years. This study is an effort to analyze the buying pattern of women in online vs offline platform in respect to beauty products. The study delivers in-depth analysis of numerous aspects impacting the purchase decision
Who is a consumer? A consumer is permanently termed as an end-user individual, who consumes any product matching to their choice and utilize any services based on their liking. They are identified as an end-user for the reason that he or she is the last stop and does not normally trade the items which they have bought to others. For example, a kid buying video games and using it for playing. On the other hand, a customer/consumer is not obligatory to be the purchaser, for example, in a household when a mother go to the mall and bring cornflakes for herself and her family, all members of the family is consuming the cornflakes brought by her”. Any individual, who purchases a product or any services, might not be inevitably a user or a consumer.
The question of buyer’s buying behavior is converged on person and the elements or dynamics that influence their choices to expend their capitals on consuming products. The notions and philosophies of purchaser’s behavior are strained upon various branch of learning such as psychology, sociology concepts, anthropology, and economic principles too. Talking about Phillip Kotler, he mentioned in his studies that consumer shopping behavior is the learning of, in what manner people and administrations or organizations decide, purchase, consume and dispose goods and services or beliefs and experiences to mollify their desire and requirements.
Consumer buying behavior is the total sum of a customer’s outlooks, liking, purposes and choices concerning the consumer’s behavior in the trading floor when they are buying a product or service. Consumer shopping behavior is a manner by which buyers hunt, prefer or pay or utilize and dispose of goods and services to quench their requirements and needs. Many economists worldwide also observed shopping as an action that makes consumers utilize most of their utility function hidden inside them. It is overwhelmingly entrenched in psychological theories along with the traces of sociology attached to make things more appealing.
Coming to the question attached with Women, retail is the region for women and shopping is an act habitually seen as corresponding to female protagonist. Female go on shopping to buy both necessary and discretionary products, most of them prefer shopping as a stress reliever and they also think it is a best place to socialize. Many researchers believed female to be the most prospective consumers in the world as they deal with more or less 80 percent of the domestic overheads. It is also noted that the concept of traditional woman’s role has endured changes in arrears to the transformation in shopping fore-showed by the growth and expansion of the department store. Women are portrayed as proficient shoppers and the occurrence of their customary roles are meticulously com-modified or redefined in requisites of commodities. Women behave contrarily from men because of biological, neurological, and behavioral dissimilarities between the two. These disparities in turn make an impression on their buying behavior. On the other side, men make themselves aware with abundant knowledge of a product or service through internet, advertising, journals etc. Female endeavor to get advantage from others’ expertise by asking people around them. Women are more link with their hunches and emotional state and have the propensity to live better bonded with their family, groups, networks and even brands. Female set their judgements and precedence not only corresponding to their desires but also bestowing to persons in her personal circumnavigate. Henceforward, it is influential to position a product, brand or a departmental store in a way by keeping few things in mind- how they will help her and other people present in her life. Practically in every single society, women have crucial care-giving household responsibilities for both teenagers and the ageing people and every so often, everyone else in-between. In this crucial care-giving position, women discover themselves buying on behalf of every person part of their lives. What does it mean? If you are involved in a consumer business, it signifies that women are compound markets link up in one. What a beguiling pretext to study the imprint of gender in the sales and marketing process. Every time we supply great service to woman, their comes a multiplier impact on your business since women characterizes a broad range of other prospective customers, and will probably inform people about the significant service you proffer. By and large, men stereo-typically do not have the character of primary shopper for their homes and so they incline to scrutinize shopping in a more different approach. A better knowledge and identifying of “Women buying behavior to online shopping” would indisputably streamline better market penetration in the women subdivision, but there is a scarcity of knowledge in this segment of research.