Every website needs to be optimized to get a good search engine rank. Google uses some algorithms to rank a website in search engines.
Some google ranking factors are –
- Topical authority
- Search intent
- Content depth
- Page speed
- User experience
- Quality Backlinks
These are the links on a website that links back to your website if your topic is related to the one referred on the website or they have linked your website.
Relevance and Authority are the two most important factors that play a major role in ranking your website.
Relevance – Search engines decide the relevancy by the keywords and links used.
Authority – Backlinks that are obtained from high authority domains offer more equity than ones that are not.
It is a query-dependent ranking factor, meaning it’s important for some queries than others. Fresh content is content that has been recently updated or updated regularly such as a news update. It is updated whenever there is something new around the world and when searched you will get the high-ranking pages that are just updated a few minutes ago.
But some queries don’t require to be updated such as “how to tie a tie”. Here freshness doesn’t matter because the process of tying a tie never changes.
- Search Intent
Search Intent represents the objective the searcher is trying to accomplish. For example, if a user searches “Best places to visit in Uttarakhand,” google will pop the articles and blogs about the places to visit in Uttarakhand.
The 3C’s of Search Intent
- Content-Type – You will see tourism articles, blogs on places to visit
- Content Format
- Content Angle – Updated articles and tourist accommodations will show up
- Topical Authority
It is a measure that ranks a website whose content is better and related to the topic of the site. Write original, high-quality content based on keyword research and build topically relevant links to your article.
The concept E-A-T comes from Google’s Search Quality Rater guidelines which stand for Expertise, Authoritativeness, and Trustworthiness. Google uses E-A-T to evaluate the overall quality of a webpage.
- Content Depth
Writing in-depth SEO content will improve the user’s engagement with the content. If a user searches for something online then you have to solve his problem by providing him everything that he needs to know. Well written detailed content improves the sites ranking because search engine treats it as complete information about a topic in a single page.
- Page Speed
Page Speed is the amount of time it takes for a webpage to load. This plays an important role in determining ranking your site high on Google searches. The less time it takes to load your webpage, the higher the user engagement as they won’t be waiting for a long time for your content to load. They will eventually switch to another website whose content loads fast.
- Using the HTTPS Protocol
HTTPS (Hypertext Transfer Protocol Secure) is a secure internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Switching to HTTPS will make your website more secure and avoid damages from the third party.
- User Experience
When it comes to User Experience it’s all about-
- Quality of content you are putting on your website
- Responsive design and a good user interface are the key factors
There are many other ranking factors when it comes to ranking your website such as domain name, algorithm rules, CTR, etc. It’s all about the quality of content you are putting out there that searchers are looking for, providing a great user experience so that searchers want to engage with your website.