Based on who is defining it but the context in which it is used, the phrase “popular culture” has several connotations. It is commonly accepted that a society’s dominant culture at a given moment is the colloquial or people’s culture. In Persuasive Aspects of Popular Culture, it refers to the facets of social life that the general public participates in most actively. As the “cultural heritage,” popular culture is shaped by how people interact with each other in daily life. Examples of popular culture include clothing trends, slang usage, salutation customs, and cuisine preferences. The mass media also influences popular culture.
Popular culture is composed of a number of commonly acknowledged components. For instance, popular culture includes the components of our life that are most present-day and current. Particularly in today’s highly technology society where media is everywhere, these features are frequently vulnerable to quick change. Pop culture reflects certain norms and widely held opinions. Pop culture is prevalent, and as a result, it both reflects and has an impact on people’s daily lives . Additionally, businesses can become well-known cultural icons. Iconic brands may flourish and fall, much like other facets of pop culture.
Thus, pop culture might well be described as the creations and modes of identification and expression that are typical of a certain civilization at a particular moment, often experienced, or popularly accepted.
Large varied groups of individuals can connect socially due to popular culture. As it unites the majority behind principles of proper behavior, it plays an inclusive function in society. Consuming pop culture products frequently raises a person’s status among their peers in addition to helping them feel a sense of belonging that ties them to larger society. Furthermore, popular culture offers people the possibility to challenge the dominant beliefs and behavioral standards, in contrast to folk or high culture. People are drawn to popular culture because it offers opportunity for both personal fulfillment and social connection.
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