Hello Readers! When it comes to marketing, there are few terminologies that are used interchangeably, and one of them is the new buzz words “digital marketing and social media marketing”. Let’s try to decipher the thin line between these terminologies.
What is Digital Marketing?
Digital Marketing in simple words can be defined as the process of making a brand visible and create brand awareness with the formulation of marketing strategies. It includes both online as well as offline means of reaching customer base.
- The online means include web, email marketing, use of SEOs, backlinks, video, audio, social media marketing etc.
- The offline means include print media, television ads, radio advertisements, newsletter and posters, billboards etc.
What is Social Media Marketing?
Social media marketing is making an online presence of the organization using various social media platforms such as Facebook, Instagram, Twitter, Quora etc. These platforms have changed the way human used to interact with each other. They have given a platform where one can share their views, comment about the same, share the content and has helped businesses to come a bit closer to knowing the attitude of people.
Social media marketing helps businesses to cater the demands of customers by exploring their interest online. The real time nature of social media allows businesses to know the current trends based on which diverse marketing strategies are designed. For instance, real-time marketing is now-a-days used a lot where the existing situation and occasion is considered and the Advertisement is created. This is an interesting concept and is now used by various brands across the globe. Amul, one of the amazing brand when it comes to marketing, has been creating such ads from a long time and its little girl is portrayed playing various characters.
What is the major difference between the two terms?
Social media marketing is a part of digital marketing online channel of transferring information and messages across the globe. It mainly includes the platform that the masses use to communicate, share and acknowledge about concepts, events, products and services. With smartphone users increasingly at an exponential rate, social media is becoming more popular and hence it has become extremely important to strategize marketing process considering social media platforms.
The world is coming closer and coupled with one another as technology is rising. Millions of users have the habit of checking their phone after they get up and before going to sleep. Marketing is itself a challenge as every other business wants to stand out from the crowd and make a differential impact on human mind for a longer duration. Catchy slogans, captions, doodles, pictures, gifs and videos are used to attract customer attention. The quality of service and product is still of utmost importance but to increase their reach, even traditional companies that had no social presence are now stepping up and creating their online presence by designing innovative campaigns. Such is the reach and power of digital marketing.