Why BTS is so popular?

BTS is the K-pop band that is becoming popular in the world. Made up of seven members- Suga, Jin, RM, J-Hope, Jimin, V and Jungkook, the band hails from South Korea. It was launched in 2013 and ever since that it has rocketed to global stardom. The group has produced music around various themes starting from the ‘School’ trilogy to ‘Love Yourself’ series.

Their album ‘Love Yourself; Answer’ has even managed to come on the top of US charts. This biggest K-pop group internationally doesn’t look like they will stop anytime soon.

Why BTS is so famous and successful?

  • They have grown into popularity simply because of the kind of music they make is what people want to listen. Their album ‘Love Yourself: Tear” sung in Korean became the first foreign language No.1 album in over 12 years. Not just this, many people have said that their music has played a role in their success. Unlike other K-pop bands, BTS also covers subjects that are untouched like bullying, mental health, and elitism.
  • With their amazing dance moves and extremely impressive music videos, they’ve gained a loyal fan base who have fallen in love with their music. BTS practices for hours to polish their performances. For their debut performance, they worked for 12 to 15 hours a day to get their best out. Well, it did pay off!
  • Internet- in particular social media- has played a major part in their success.
  • No band is successful without its fans. BTS has got some of the most loyal and dedicated fans in the world. They have over 23.7 million followers on Instagram and 19.4 million followers on Twitter. It was their fans only who cast 300 million online votes to make sure BTS wins the Billboard award.
  • They started with the western approach to music which most could relate to.
  • Their looks are an undeniable factor. They never look like clones of each other even if they dress similarly. Their visuals stand out. The 7 young, talented, good looking men came together in one place to awe the world with their music.
  • Not many K-pop idols are allowed to compose, but BTS writes their music mostly. When you’re are fully invested in your music, you become a lot more passionate. That’s the case why BTS is so passionate about their work and love what they do. They’re not conflicted or suppressed in any way.
  • One can’t ignore their high-concept MVs. Everything in their videos is eye-catching, whether it’s a small twitch in choreography or a tiny fashion accessory.

Records BTS has broken

  • In September 2018, BTS made the headlines on becoming the first K-pop group to speak at the United Nations.
  • The first-ever K-pop group to top the US album charts.
  • They became the first Korean artists to perform an act at the Billboard awards ceremony.
  • So many online records- they have also appeared in Guinness World records in 2019 twice.

In April 2019, BTS was invited as a musical guest on Saturday Night Live. This late-night TV show has been a staple of American pop culture for about 40 years, and it’s often considered a great achievement is one is invited on the show.

But BTS doesn’t seem to content on their laurels and have always been making rounds to other shows, making new fans. They are unstoppable!