Search Engine Optimization

SEO (Search Engine Optimization) is a process of optimizing web pages and sites to get more traffic and make them search engine friendly, thus getting a higher ranking in search results. 

Here are step by step processes if you want your website to rank higher in search engines like google :

  • Find keywords

Keywords are fundamentals to the search process but they should be relevant to the context. Using long-tail keywords is a great strategy. It consists of three to five words and is more specific. They are less competitive than common keywords which tend to attract more traffic to your website.

  • Creating good content

If you want your website to get a good ranking, to get popularity then start creating good and engaging content. One of the reasons why most of the websites don’t get ranking is because the contents don’t get shared or linked to. To get someone to link or share your website, you need to create unique content which

  1. Publish in-depth and engaging content so that the reader gets want he wants to know without getting bored might lead to sharing your content or even gain links.
  2. Adding hooks to your content will help you get more links. It can be anything such as statistics or an interview which can be used to engage your website visitors and guide them to take actions you want them to take next.  

  • Keyword optimize your content

Keyword optimization is to make sure that chosen keywords are effective and map your targeted keywords in a few important places on your page. This will help search engines to understand better what your page is all about the targeted terms. You should decide where to use each keyword depending on the content of each page on the site. Key areas on your website are the title tag, image alt text, H1 heading, H2 and H3 subheaders, and so on. Using LSI keywords will help search engines to know what your content is about. LSI keywords are terms closely related to the keywords you are targeting.

  • Optimize your content for users

To boost your website rank higher in the search engine you have to optimize your content such that the user remains engaged with the content for a longer period otherwise they will leave your page and will eventually lead to a lower rank in the search engine. 

Structure your content by giving a short introduction about what the topic is all about. This will grab the reader’s attention and then start with the topics covered in the post. Add come relevant images to make your website look clean and easy to read.

  • Build backlinks

Backlinks help to promote your site just by being hyperlinks to you from another source. Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your page rank.

There are many ways to build backlinks and one of them is broken link building. When a site has been taken down entirely, existing backlinks on the other site will result in a 404 error. These are called broken links. Find resource page and check for broken links and this is done by using a browser extension like Check My Links. Broken links will be highlighted in red, making them easy for us to find at a glance. Find a good replacement on your site and send the resource site owner an email asking him to swap the dead link for a link to your content.

There are too many websites that are clustered with the same stock photos. The more original images you will put on your website, the better experience for the user and the better your odds are of ranking on search engines.