Consumers Perception towards OTT Platform VS Theatre.

The Internet is rapidly transforming the show business in India. the dimensions and effect of the longer-term use of digital content is very large for the country’s mobile user base, led by the launch of three G and 4 G networks and many subscribers. Audiences are using numerous different technologies to look at films, documentaries, and web series on their smartphone devices. Some examples include Netflix, Amazon Prime, Hotstar and Zee5, which provide movies and other video content through internet. it’s become a challenge to the Movie theater industry. Now that theatres are pack up and film releases are suspended during the national shutdown, cinema owners worry that the universal experience of viewing
movies will eventually change digital platforms, resulting in a dip in viewers
visiting once the screens open again.

Over-the-top (OTT) media platform refers to something sort of a digital video platform which is distributed explicitly to consumers bypassing cable, radio and satellite television channels over the web that sometimes act as distributors of these content. Over the past few years, owing to the increase in internet consumption, the media and entertainment sector has seen a
significant push. The fundamentals of the cinema industry are being redefined.

When it involves OTT platforms, on a mean every user holds minimum of
two OTT platforms, most important advantage of OTT platforms is that buyer’s access plenty of content during a freemium model where OTT platforms offer free content with a selected collection and there would be an incentive to modify to the paying subscription. OTT platforms have allowed users, at
their own convenience, to access a spread of content at low expense.
When it involves Movie theatres, Majority of the viewers choose a movie
once very month Viewers are able to spend 500-1000rupees to observe a movie. Majority of the viewers opting to observe a movie within the theatre when it’s a highly content driven movie. Thus, a change in
consumer watching habits is often seen where theatres were highly
preferred for commercial/big star movies, but now it replaced by content
driven movies. From the info, it is often said that folks prefer watching content mostly in OTT platforms and infrequently in movie theatres. Convenience is that the
biggest reason behind the utilization of over-the-top application. Second
biggest reason is choice of wide selection of content. Third on is availability of content on demand.

The Indian audience’s perception of trends within the Indian media and show business is encouraging. The Indian audience claims that these applications are transforming the Indian media and entertainment sector, and therefore the reasons for these improvements are media
convenience, content efficiency, economical media, and innovative
projects. Research reveals that the longer term of Over-the-Top (OTT)application in India is promising. But certain factors of theatres like Screen size and Sound quality, theatrical experience and ambience can’t be achieved by OTT platforms. So, people will certainly reach bent theatres, but it’ll happen slowly thanks to things, but it can never be completely erased on the existence of OTT platforms. To summarize, the report
suggests that the OTT industry has disrupted the movies industry which
because the industry dynamics changes, both mediums won’t only coexist
but even prosper together.

Thank you.