Social media has become such a powerful world which can hypnotize anyone . Multiple users spent their day just by being online. It has become a trend which every individual wants to follow, Either be it teenager or an adult. Social media is a platform where every individual has a right to put forward his point of view in front of whole world. Several applications like Instagram, Facebook, Twitter, Snapchat, etc are much popular among new generation. Every things which is free comes with a price to pay be it mentally or emotionally. In this article, I would like to discuss about the advantages as well as disadvantage of social media. Whether it should be banned or not ?
Let’s talk about all the good things that social media does for us. The platform which is controlled by the user . It is an individual’s choice to be on social media. Most of the smartphone users have access to internet. Internet allows you to connect anyone from the world by the use of Social media. It is used for communication between multiple users through video call, chat , audio call,etc. It allows to be in touch with your friends and relatives virtually even if they are not with you physically. In the times of global pandemic, Social media has proved to be a fruitful innovation which helped us stay connected with one another and support other is these hard situations. Anybody can raise their voice against injustice. Social media have a huge positive impact on our society. It spread awareness and lets people unite with others. Since the time social media is innovated, People have become more independent and self-awareness is the key features that has been achieved through these platforms. Applications like Facebook, Instagram are now used as a means to run online business and connect with larger audience and customers. There is a new application which is developed called Memechat which pays an user money for creating a meme. It is a new source of motivation when you get paid for the things you love to do.
We have discussed all the benefits of Social media. But, The harsh reality that we needs to conquer is every good thing creates obstacles which makes our path hard to cross. In so many year, We all know about the disadvantages we face due to social media. It has spoilt young generation minds where every individual is running after the likes and followers they have on their profile. Online Friends have become their real friends . It has mislead the teenagers and kept them away from the real world. Photogenic people gets more followers , they try to become influencer who actually just show off their money and external beauty in front of others. The concept of praising external beauty is rising in these platforms. In the infancy period when they should focus on study, worries about amount of attention they get on social media. We spent our most of the time on social media by just looking at the pictures or videos posted by Bollywood artist or Influencers. The real talent is not able to come up in the fake world. Difference between reality and fakeness should be understand by each one of us.
Social media should not be banned despite of it several disadvantages. We all know whatever is created for our use can also be misused by some section of the society. If we all support one another in terms of being real and giving the right advices rather than spreading rumours . It can be used as a platform for spreading happiness and joy.
Author: Pen2Print
IS CRYPTO STILL THE FUTURE?
Cryptocurrency is a type of digital currency that generally only exists electronically. There is no physical coin or bill unless you use a service that allows you to cash in cryptocurrency for a physical token. You usually exchange cryptocurrency with someone online, with your phone or computer, without using an intermediary like a bank. Bitcoin and Ether are well-known cryptocurrencies, but there are many different cryptocurrency brands, and new ones are continuously being created.
More recently, in the last week of March 2021, the government made it mandatory for companies to disclose investments made in cryptocurrencies. The move was welcomed by the crypto sector operating in the country. Experts said this move would open the door for all Indian companies to have Crypto on their balance sheets. “It will bring in a lot of transparency and will act as a comfort for Indian companies which are dealing in crypto-assets and were previously confused on how to put it in their books,” said Sumit Gupta, CEO & Co-founder, CoinDCX.
Slowly but steadily sentiments in favour of cryptocurrency is building in the country. In what form cryptocurrency would be acceptable to Indian lawmakers and regulators remains to be seen. However, the good thing for crypto lovers in the country is that discussions on this topic are not dead. Rather, they are getting louder even as cryptocurrency is not fully backed by the law. In the Parliament also, several members have been recently raising the issue of cryptocurrency/Bitcoin. In the month of March alone, at least five questions related to cryptocurrency were raised in Parliament. Here’s a look at the questions asked and the Government’s official responses.
So there is a less chance that crypto could be the future as the it is not backed by law or there is any evidence present for the transactions.
The Failure of Centre in handling the crisis
Finally a long political battle in West Bengal has come to an end . The result is however unexpected .The polls were in the favour of BJP but nothing went according to what the BJP has planned. The mass gatherings in the state has no result and has not enabled the Centre led party to take away the West Bengal election.
Massive Outrage of corona virus :
In this unprecedented times when the entire country is going through the pandemic ,it will not be wrong to say that the main reason behind this massive surge in covid cases is because of the huge rallies in the state .
Do anyone saw anybody wearing mask or even following the covid protocols set up by the government. Oh wait a second not even the Prime Minister was seen wearing a mask while attending the rallies .
And now when the oppositional parties are commenting on this blunder of the centre
then the BJP is seen continuously putting down the voices of the opposition parties by saying that they are playing dirty politics.
The oxygen Shortage :
Finally after a long fight now the eyes of the Centre are open and now they are seen working to arrange the vaccines for the massive population of the country. Now the country is in such an unprecedented times that it has to borrow the basic medicines and others neccessities from the rest of the world .
The ” Pharmacy of the World ” has to borrow the medical resources from the rest of the world .
The Conclusion :
The condition of the country can still be controlled by the government . What
is needed is massive vaccination by the government to all sections of the society
and mainly the poor and rural sections of the society which constitute a vital part
of the society .
WHAT HUMANS COULDN’T A VIRUS DID !
Life after lockdown
1. Embrace contactless greetings
Planning to shake hands? Think again. Immediately after COVID-19 struck, there were visuals of world leaders ditching the handshake and using the ‘Namaste’ greeting. The Namaste is a form of greeting used in India that does not involve contact with the other person, unlike a handshake.
With social distancing being encouraged, we will see more and more people ditching the handshake because of the risk a handshake carries in a post-COVID-19 world.
2. Changing the way we learn
With schools and colleges being shut, there is a lot of interest in online classes. Teachers across the world are using the power of the internet to deliver educational content to a student’s house.
Real-time online classes are being held on apps like Zoom that have ensured that the absence of a physical classroom does not stop the learning of students. This could signal a change in the way students learn in a school after the pandemic ends.
3. Frequent washing of hands
Are you washing your hands frequently? One thing the COVID-19 pandemic has taught us is to maintain very high standards of personal hygiene. People are now understanding how simple acts like washing hands with soap and water may save their lives.
Before the pandemic started, many of us treated hand washing very casually, but that has changed completely in the past few months and this change is something that is going to stay for a long time to come.
4. No more public spitting
In India, it is common to see spit stains on government buildings, railway stations and roads. While the government tried to spread awareness by putting up posters and even imposing fines, no one cared.
But now that everyone has to wear masks in public places and maintain personal hygiene, spitting could be a thing of the past.
5. Better air quality
Three to four weeks into the lockdown, environmentalists across the world noticed something strange – the ozone layer was healing itself. Not just that, air quality in cities like Delhi and Mumbai has improved drastically during the lockdown.
What this tells us is that nature can heal quickly if we give it a little space and time. This will put into perspective how we have taken nature for a ride all these years and encourage people to do more for the environment and enjoy the advantages of a greener earth.
Sustainable Products – Save our Environment by using these products!
“The greatest threat to our planet is the belief that someone else will save it.”
– Robert Swan, Author.
This quote definitely screams volumes about how we need to change our beliefs and start taking action to save our planet now.
There are many ways one can take action to save our planet, and one of them is using sustainable products. But – what are sustainable products?
Sustainable products are those products that protect the environment and have a positive impact on environmental, social as well as economical factors. Our needs can be met without sacrificing the future generation’s needs by using sustainable products. Sustainable products also help tremendously by saving our natural resources.
There are several sustainable products in the market, and as the warning of scarce resources arises the number of sustainable products has been increasing. However, one can start using these sustainable products as a beginner and take a step ahead to save our environment.
Some of the sustainable products include:
1. Reusable Straws
The perfect alternative to those disposable straws are these reusable straws, which can be easily cleaned, and has the ability to keep the environment clean as well. These are not only affordable but also reduce plastic waste, one sip at a time. With the reduction in plastic waste, we also save marine life.
2. Copper Water Bottles
Only one out of six bottles are actually recycled (maybe lesser), leading to a massive issue. These plastic bottles photodegrade which implies that it could take a minimum of thousand years for such a bottle to decompose, which is not at all environmentally friendly or sustainable. This is why using a sustainable alternative is the need of the hour. Copper water bottles not only are reusable, which in turn contributes in way lesser plastic waste but also has been known to significantly improve your health.
3. Wooden Combs
Wooden combs are brilliant because they have a plethora of hair care benefits which include less static, them being gentle on your hair as well as your scalp along nourishing your hair evenly with the natural oils it produces. On the other hand, normal plastic combs serve negligible benefits and can break sooner, and can also lead to overconsumption – which piles up on the planet. Using wooden combs means healthy hair as well as a healthier environment – sounds great, right?
4. Bamboo Toothbrushes
Bamboo Toothbrushes are incredibly soft and gentle and clean the teeth well at the same time. They are made up of bamboo and other natural sources which do mean less burden on the environment. This eco-friendly alternative disintegrates in six months as compared to a plastic toothbrush which would obviously take a much longer time. They are also as effective, if not better than plastic toothbrushes.
5. Reusable Cloth Bags
Long-lasting, cost-effective, and great quality – these bags should be a must-have in every household for carrying almost anything that a plastic bag can carry. It indeed is a brilliant alternative to plastic and also means less plastic pollution.
Conclusion
The majority of sustainable products are produced to reduce plastic waste. All of the above items are developed to reduce plastic waste which can significantly harm the environment since it is non-biodegradable.
It is highly recommended that we start using sustainable products. With so much innovation in today’s world, it is possible to find sustainable products that are light on our pockets and light on our environment as well.
The art of getting what you want
ahh i can guess what you are thinking about right now reading the title , most of you all might be thinking about the things we wanted from soo long and still failed to get it .
okay ,resolutions are oh so typical ,but you know what is even more cringeworthy typical ? hating on your resolutions.
here is the thing -i love resolutions .why? because it works….. if you do it right way .let me stop you mid eye roll because i have actuually had some pretty amazing success in keeping my resolutions and reaching my goals.excuse the bragging for a moment ,but at 20 years old and fairly fresh from my undergrad i am living pretty much the life i dreamed of . i live in a fairily good city in the world, not working my dream job but still have hope ,travelling and nearly every single goal i set on january i am managing to achieve .
now by no means are my life and i perfect . no i dont have it all figured out yet ,but i believe i am doing pretty okay !
so how did i get here ? was it luck? was i born blessed ? whats the secret of getting exactly what you want ?i have decieded to share everything i have done and consistently do to help you actually get what you want to be (because it is the season right ?)
*visualization
*prioritize your relationships
*sacrifice
*be resourceful
visualization
okay so you wrote down a list of your goals and the types of things you are going to accomplish this year. great start byt thats not enough. at the begginning of last year i seperated my goals by category,from health and fitness to finance and social media goals, i wrote down where i wanted to be in each department by now .
next you need to turn these charted goals into a vision board. this step is essential for staying motivated and on track throughout the year.having a visul representation constantly in view will remind you always what you are working towards and keep you motivated.
prioritize your relationships
this is very much necessary because sometimes it doesnt matter how hard you work.if you dont have the good relationships,your shot at success will be very much difficult. if you are a great hardworking musician working hard in your room but you dont have good relations and you dont do any netwoking . you will never grow in your roon in your comfort place .prioritizing networking and maintaining vstrong realtions is absoluetly necessary to achieve most good things you dream of .
okay for some introverts this may be too difficult but i ll tell you a secret of how i made it. challenge yourself to compliment every single person you intract with in a day .whatever you gotta do put people first ,make the value you offer knowm, and show that you care.
sacrifice
this is a very obious point like you all already know to get something you gottta give something . being in your comfort zone having everything doing al the things which are maybe not even complimenting for your future growth you will not go you really need to sarifice some of your time and energy towards your dream to make something happen
if you sarifice the things that dont serve you long term goals ,the road to your success suddenly becomes a lot clearer from obstacles
be resourceful
never ever be lazy dont find excuses for why are you lacking behind .if you really want something then you should also be ready to overcome whatever is stoping you from your dream . being ultra resourceful is the key when it comes to short term success .
and lastly be happy wherever you are never ever lose hope i know you are doing pretty goood with your dreams and will eventually reach your goals
never ever foget to pray . your god has the ultimate power to make you reach your goals never underestimate that strength .
What’s going on in India’s Smallest UT “Lakshadweep”?
Problem in Lakshadweep
Currently #Save Lakshadweep is trending all over the internet in various social media platforms in India, Chief ministers of Kerala and Tamil Nadu, many Celebrities and a lot of people have also pledged their support for the caption. Let’s see what led to the raise of this campaign,
Lakshadweep, India’s smallest Union Territory, an archipelago of 36 islands which has a population of about 64,000-70,000 people living on 10 islands. The union territory consists majority of a Muslim population and the main language spoken here is Malayalam.
In the month of December 2020, former BJP Minister Praful Khoda Patel was appointed as the administrator of the Union Territory after the death of Dinesh Sharma (previous administrator).
The newly appointed administrator slew the draft:
=>Lakshadweep Development Authority Regulation (LDAR) -2021
=> Lakshadweep Animal Preservation Regulation -2021
=>Prevention of Anti-social Activities Regulation (PASA)-2021
=>Lakshadweep Panchayat Regulation-2021
Mr. Patel said, he intended to develop Lakshadweep like Maldives a renowned tourist destination. Then why the draft has caused a storm among people? What does the proposal says let’s take a look,
Lakshadweep Development Authority Regulation (LDAR) -2021:
This regulation provides the administrator the power to declare any land area on the island to be a planning area for the purpose of development, it will also allow the administrator under the Right to Fair Compensation Act and Transparency in land Acquisition Rehabilitation and Resettlement Act 2013 to acquire any land required for public purpose.
Lakshadweep Animal Preservation Regulation -2021:
About 96.5% of the islanders are Muslim population .This law, bans the slaughter of cow, bull and bullocks, not only that it also prohibits buying, selling, transportation or storage of beef or beef products in any form. Maximum jail term of 10 years and fine up to 5 lakhs will be allotted for the violation of the law.
Prevention of Anti-social Activities Regulation (PASA)-2021:
PASA well known as Goonda Act is proposed, Lakshadweep is a place with lowest crime rate, according to National Crime Records only 121 cases were registered in the year 2017. This act allows to detain a person without any public disclosure for a period of 1 year.
Lakshadweep Panchayat Regulation-2021:
This draft states certain rules for standing for election in gram panchayats, according to this regulation any person with more than 2 children cannot be nominated for getting elected in gram panchayat. This will be applicable for future candidates and not for the one’s already elected.
These are the drafts which have provoked the people of the island to raise for protecting their rights and freedom. Until December 2020, Lakshadweep was a place unaffected by the pandemic, after Mr. Patel relaxed the covid19 restrictions to promote tourism, currently the place has seen about 7000 covid-19 cases.
Reference: The HINDU – 30/5/21 & 31/ 5/ 21; THE PRINT.in
“Green is the new black”
What if you knew that you were destroying the earth every day, minute, hour, second of your life time? People, humans, are harming the earth. Without recycling everything we use, reducing pollution from cars and machines, or cutting back on water use, we hurt our only home, the earth. Lost every second, another 1.5 acres of rainforest to land development and deforestation, with tremendous losses to habitats. Another 36 U.S. states anticipating local, statewide water shortages, 64 million tons of materials are going to landfills. Ready to start going-green yet? We can recycle our garbage, have clean efficient machines and cars, or simply use less water. These every day things can change a lot in the way you live and to the planet.
If we continue to not recycle, not conserve energy, or clean air, we will kill our home and eventually us humans. Throwing away items that can be recycled diminishes energy, water and natural resources that can be saved by recycling. House hold batteries and electronics often contain dangerous chemicals that may, if sent to a local landfill, leak through the bottom barrier and pollute the ground water. This can contaminate everything from the soil in which our food grows and to the water which will eventually come out of aquifers into our tap water, many of these chemicals cannot be removed from the drinking water supply. Or from the crops that are harvested from contaminated fields. The risks to human health are monstrous. If you think that’s bad news here is more. Did you know 137 is the number of plant, animal, and insect species lost every day to rainforest deforestation? This equals roughly 50,000 species per year. This can be very bad to the human race, losing so many specie…
By going-green it can save our home and help it from diminishing beneath our feet. By making better choices as an indivial we can save our home and keep us healthy along with it. We can recycle simple produces, turn down the thermostat, and use less water. By doing these things we can save our home one green at a time. So go on, help save our home, your home, go green.
GREEN IS THE NEW BLACK – Make the
environment part of your personal brand .
An increasing number of industries have been making the careful shift to eco-friendly, recyclable and sustainable systems and it is about time. A testament to this is the steadily growing demand for natural and environment-friendly products that a large number of brands are scrambling to meet.
UNDERSTANDING THE MARKET :
The Indian consumer market – from cosmetics and skincare to tea and soft drinks – has found that wider access to the internet, the desire for better grooming and social consciousness are increasingly shaping choices in the market. Cementing this observation is the recent International Lifestyles Survey 2019 by Euromonitor, which studies consumer patterns globally. It found that 65% of shoppers were mindful of the organic ingredients used in the products, 66% were motivated by their ‘natural’ nature, and 67% of respondents ranked the environment-consciousness and eco-friendliness of brands as the highest parameter while shopping.
Euromonitor reviews emerging fast-moving trends that are on their way to gaining traction shortly, providing insights into changing consumer values and priorities and exploring the shifts in consumer behavior its effects on business globally.
Growth In Sustainable & Eco-friendly Products:
In the past 5 years we have seen the growth of e-commerce in India, pointing out the same Karishma Kansagra, Co-founder of Herb Island said, “The growth of e-commerce is the primary reason for the shift & demand that we have seen in organic, natural & eco-friendly lifestyle products. The consumer has been more conscious & aware than ever before which has driven the revolution in the beauty industry and has increased the demand of formulations that are effective & organic as well as the packaging is sustainable & eco-friendly,”
UNDERSTANDING THE CSR :
The humanity aspect of the brand also appeals to the consumers, where CSR was initially just for the corporates but now even start-ups have started contributing their bit towards issues that are not only close to their heart but also that represents their brand. Increase in awareness of global warming & saving the planet is also a contributing factor for more consumers making the shift towards green & sustainable
so many herbal and natural products flooding the market, it seems obvious that green indeed is the new black.
Green is most definitely the new black and “sustainability” is just as important for luxury products as it is for everyday needs. So shop wisely. Hopefully, you now have some new brands to turn to in your efforts to put your money where your mouth is.
As Always, Yours in the Love of All Things Green.
Done by ;
Jenifer . J
Mail id : jeniferjohn2525@gmail.c
Train your Brain: How important it is to keep our brain healthy?
“The brain is an important gateway by which social environment on people’s health through the mind” – Michael Marmot
What do we mean by Brain Health?
When we call a person healthy, we generally mean that the person can perform his or her daily functions with ease, or the various processes like Digestion, Respiration, Circulation, and Excretion in one’s body are occurring unhampered at a smooth rate.
Similar is the case when it comes to our Brain. The human brain can be perceived as the ultimate product of Human Evolution. Our brain is the central organ of our nervous system which is responsible for coordinating our actions, thoughts, memory, judgement, and emotions. This 1.5 kg organ controls our behaviour, body movements, senses, and intelligence. When our brain can perform its function well at all times, we say the brain is healthy.
The US Centres for Disease Control and Prevention defined brain health as an ability to perform all the mental processes of cognition, including the ability to learn and judge, use language, and remember.
The American Heart Association/American Stroke Association (AHA/ASA) presidential advisory defined optimal brain health as “average performance levels among all the people at that age who are free of known brain or other organ system diseases in terms of decline from function levels, or as adequacy to perform all activities that the individual wishes to undertake”.
Why is brain health important?
Our brain health is important for our overall wellness. Our day-to-day lifestyle has a major impact on our brain health. What food we consume, how much we exercise, how much sleep or rest do we take, how well we socialize with the outside world all extremely vital considering our brain health. A healthy brain is not a concept but a lifestyle. A healthy brain is essential for a happy and long life and only when our brain is healthy, we can pay attention, solve our problems and communicate better.
What are the challenges when it comes to poor brain health?
It has been observed that human ageing increases the chances of the burden of brain dysfunction and neurological diseases.
Poor brain health can affect a person’s life by causing decreased cognitive and physical function. This can be a huge burden and gives rise to stress. When the brain is unable to perform well, for example, say if a person’s memory or sense of judgement is affected then it reduces the level of independence which in some cases even leads to a situation of premature removal from community or workplace and adds to the burden of care.
According to American Heart Association, by 2030, the total cost of Alzheimer’s, dementia, and stroke is expected to exceed $1 Trillion.
Poor brain health paves the way for various types of neurological disorders. These neurological disorders may have different or common effects on brain health. For instance, Alzheimer’s is the main type of dementia, with a decline in different domains of cognitive regulations.
The aim is to prevent ourselves from such neurological disorders by keeping our brains healthy.
How do we keep our brains healthy?
The latest studies show that certain changes in our lifestyles and actions no what our age is can improve the health and functioning of the brain. The main areas of focus should be:
Balanced nutrition
What you eat plays a major role in your mental health. Research shows that people who consume a Mediterranean-style diet which is said to be rich in whole grains, green vegetables, fish, olives, and nuts are able to maintain brain health and may reduce the risk of Alzheimer’s. with family and friends.
Enough sleep
It is essential to give at least eight hours of sleep per night to our bodies as it provides our brain the time to consolidate and store our memories effectively. A good sleep schedule helps lower the risk of sleep apnea which harmful to our brain health.
Physical exercise
Daily exercise results in increased blood flow to our brains which in turn improves brain health.
Stress management
Social interactions, engaging in new hobbies like singing, dancing, reading, etc. wards off stress.
In conclusion, the need to enhance brain health is fundamental in today’s day and age and we must start to take the necessary steps to prevent ourselves from poor brain health and understand the brain-body connection for happy and long life.
References
https://www.heart.org/en/health-topics/brain-health
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6787147/
Healthcare System of India
India’s Ministry of Health was established in 1947, after independence. In 1983, the National Health Policy was introduced, which aimed at universal healthcare by 2000. Universal healthcare means that all the people have access to health services, when and where they need it, without facing any hardships or financial obstacles.
Healthcare is mainly administered by the states. The Constitution of India tasks the respective states to provide healthcare to all the people residing in the state. However, there was disparity of medical coverage between rural areas and urban ones. Hence, the National Rural Health Mission was established in 2005 to improve the healthcare situation in the poorest of regions.
Fast forward to 2021, and there are still many loopholes in the healthcare industry, that need to be tackled effectively. There is great discrepancy between qualities of medical treatment in several regions ranging from urban to semi-urban to rural areas.
Accessibility or rather, the lack of it is a huge problem, deterring people from accessing healthcare. Physical reach is one of the major factors. Physical reach is defined as, “the ability to enter a healthcare facility within 5kms from the place of residence or work.” A study in rural areas found that only 37% of people were able to access IP facilities within a 5km distance, and 68% were able to access out-patient facilities.
Even if a healthcare facility is physically accessible, what is the quality of care that it offers? Many PHCs i.e. Primary health centers lack basic infrastructural facilities such as beds, wards, toilets, drinking water facilities, clean labor rooms for delivery and regular electricity.
Any discussion about healthcare systems, should take into account the central workforce, all the healthcare workers in this field. However, the workforce is not distributed optimally, with most preferring to work in areas where infrastructure and facilities for family life and growth are higher.
Most of the health expenditures are accounted by the private sector. The private sector gives medical treatment in an efficient way, but also at a higher price. State run public sector is still the only option for rural areas of the country. It is common knowledge that private sector is a very powerful player in the healthcare sector. Huge amounts of healthcare costs lead to impoverishment and financial loss. Although, medical insurances are available, not many people have these and most of the treatment cost comes from the pockets of the households. The public sector offers healthcare at low or no cost, but is perceived as unreliable.
The solution to the problems of affordability of healthcare is to launch local and national campaigns. The percentage of GDP (Gross Domestic Product) that is diverted towards healthcare should be increased. This in turn, will help boost the infrastructure of the public healthcare sector and attract more of the workforce towards these areas. This will motivate people to go to government hospitals to seek treatment.
Medical and health insurance programs should be rolled out, and awareness campaigns should be organized so that the target audience understands the directives of the government schemes. They say that the youth is the future of tomorrow. Keeping this saying in mind, healthcare students should be educated about the ground reality and economic and social issues in various parts of the country and the world. This will help them make conscious decisions in the future and hopefully bring in a realization of the enormity of the situation and the need to confront it as soon as possible.
To receive treatment and medical care is every person’s basic right, and as a nation, we need to take a stand against the problems in the healthcare sector and fight against all that is harmful to humanity.
“The rise of short-form content And marketing-Is it good or bad”?
Firstly, we need to understand the choice of right content if company want to promote their product , so their content should be sourced, unique, concise, grammatically correct and is formatted properly. Because, long form and short form really does not matter that should be attractive, but if we are talking about form of marketing content so, content of marketing should always be in short form it help customer to understand everything about the product. Customer could easily read Short content while scrolling the website or page of product.
Benefits:
• With the help of short marketing content Company can easily increase their reach in market.
• Short content is really very eye catchy.
• Short content Increase Website traffic.
• Short content is very easy to understand.
When we post something on social media About the product And services on digital platform .It should be Short or interesting .
Example : about product ,Benefits of product, Price of product or some details about the product.
Facts:
Content can be represented in many formats such as blog post, podcast videos, Webinar, e books ,industrial reports.
But that time limit should be minimum in podcast ,And word limit should be minimum in blog.
Company can promote their products With the help of advertisement in magazines, t.v,digital ads etc.
But nowadays, we can see so many companies promote their products with the help of social media and bloggers.Because , bloggers usually post content in short form.
Short form content is typically 400-600 words, can be read in as little as two minutes, and doesn’t require much critical thinking.
remember that short form content helps your business connect and engage with its audience while long form content is intended to educate and inform. To learn more about ways of taking your content to the next level
short-form content creation easy and inexpensive, the downside is it doesn’t require any deep investment from the audience and as we know short form content is easy to read on Mobile phones. Especially for customers because, on other platform or may be another site customer have so many different substitute. If your Content form is long They will not read it, they will prefer short content to read .
With the help of short content Customer can easily attract And through the Short content form company can genrate more traffic on website or their page.They can Also establish trust of customers .
So we can say the short content form is really good to attract customer towards the goodness of product and Company.
supremacy of AI
Artificial Intelligence (AI) is an most transformative technology that has been playing a spectacle role in recent times. It has shown its accuracy from agriculture to education. with the help of AI people are getting connected more to the technology and directly or indirectly they are depending on it to take decisions as we are experiencing many applications of AI on our daily life.
we can explore the data with more accurately and predict the information in order to learn and board the facts of piece we gather from the info. Importantly we have these smart phones where we use AI more often like SIRI,AMAZON RECOMMENDED SYSYTEM,IMAGE RECOGNIZATION AND GOOGLE HEDGEDOOP etc..
AI plays vital in how to train the computer on just about anything. present pandemic situation it is lifting the E-COMMERECE statistics by predicting and showing the outmost results of decision making techniques in which it is very good at. we all need to build AI as an responsibility to produce “what computers should do rather than what computers can do”.
Economic Growth After Covid-19 Pandemic.
Covid-19 is an unexpected pandemic which makes the life somehow difficult to survive in this world. This pandemic has almost decrease the economy of every country globally.
As this pandemic has put a bad impact on the situation and lives of people, which puts them into a difficult situation to deal with.
Although, the current situation of the world is being improved slowly, it seems to be the economy is coming on the track to rule once again. Vaccination helps each country to resume their work as many of them has lost their job due to covid. It takes time to continue the work peacefully,without any fear of getting ill.
It takes times to fully overcome this pandemic globally as the idiom says ” Slow and Steady, win the race.”, it will take time to raise the economy of each country but once this is over it will increase suddenly and all the situation will be good to live and work well and enjoy the life.
Stay Healthy, Stay Blessed !
its almost been more than a year ,dont let coronavirus stay
coronavirus
the hottest topic in everyones head .
i was a very outgoing person .loved being busy working roaming
i have been putting preassure on myself to keep going on as normal as if nothing has changed ,but i need to accept things have changed .i need to remember that life is not normal at the moment ,which means i dont need to be functioning as my normal self.
i often feel like i started this year on a wrong foot
i keep reminding myself that it is OK ,it is all part of the journey.
BE KIND TO YOURSELF
LOVE YOURSELF
YOU WILL WIN OVER IT
i really wish i had a dog right now but then i remember the old slogan “a dog is for life ,not just for a global pamdemic
i cannot even begin to explain how heartbreaking it is to see people lose their loved ones every single day .it is scary to think how close to that situation we are please please take care of yourself and your loved ones .please educate yourself about the covid rules and stick by them .please show some respect to the front line workers who have sacrifised so much of their life to keep you alive in the last one and half years .the least you can do is wear your mask, maintain social distancing and stay at home as much as possible .
i really hope that all of these should end soon .people at least should now take this virus seriously and abide by the government guidelines so that the virus wont spread to many and we all can win over it real soon.
this pandemic has made us realize the amount of things we take for granted in life not to mention ,life itself.
first time in history we can save the human race by lying on the couch in front of the television and doing nothing
“LETS NOT SCREW THIS UP”
once this is over i am gonna do a reverse quarantine and not go home for six weeks.
#covid19
#mentalhealthsupport
Sometimes books also need attention
We always says that never judge a book by its cover which is true “Because we cannot say anything wrong about any book or its author without reading it”
Every book has such a thing written in it that if you read it carefully then you cannot forget that line for lifetime
Sometime people say that I have a lot of books but I don’t like to read them!
Have you ever thought why they say this?
I tell you because, they buy books to just show off or to post pictures on Instagram on Snapchat with the books .
Well, personally I would love to suggest to all that first of all you just find what kind of book your interest is in like: classic ,fantasy, comic books, novel etc.
Once you have find your book of interest and read it completely, trust me you will gonna love reading.
you should read some pages of the book every night before going to sleep this habit will make you motivate and you will be able to create new ideas easily
My mother is a teacher and she always used to say that “agar aap kitabon ki Kadar Karenge to kitabe aapki Kadar Karengi”
What’s the Pollution
Pollution is the process in which undesirabletoxic contaminants contaminate our air,water and soil,etc.It is sudden changes in the ecosystem,which is directly on indirectly leaving adverse effects on the on indirectly lives of human beings, animals, and plants.
Pollution is how toxins mix in the natural environment and make it harmful for both human beings and animals. Plants also get affected by pollution. Air, water, soil, and noise pollution are some prevalent forms of pollution. However, there are other forms of pollution, light pollution, radioactive pollution, etc. Both natural and human activities contribute to pollution. Volcanic eruptions or oil and gas leakage can cause pollution.
Most human activities cause pollution. It is because of the consumerist approach of us. We use more than our needs, which adversely affect nature. The gases from vehicles and factories pollute the air. Solid garbages from factories, households, etc. pollutes the land and water. Agricultural wastes, pesticides cause pollution in the rural area. The massive sound of music, vehicle, and machinery causes noise pollution. The whole world is now suffering from pollution, which is causing Global Warming.
Analysis of Verdict 2019: Case of Karnataka
Ramachandra*
* Assistant Professor, Department of political Science, Government First grade College, Hosadurga, Chitradurga, Karnataka.
Abstract
The recent elections held in Karnataka were significant for a number of reasons, many of which were discussed threadbare in the popular press at different levels. The BJP victory was astounding. Veterans politicians like Mallikarjun Kharge, who never lost an election or those like Deva Gowda and Veerappa Moily, all of them lost by huge margins. A more exhaustive analysis tends to happens only as a post-factor event – something which is bound to happen even this time. The verdict has confounded many observers who were looking at the larger picture. Hence, there is often an attempt to simplify what is otherwise a complex and perplexing result. There is no doubt that factors like nationalism, terrorism and related aspects did play an important part in the outcome, it would be unfair to ascribe the results only to one or two factors. Using the prism of an analysis of the results in Karnataka we argue that the verdict is the result of more complex factors that are at work in the state.
Keywords: Astounding, Exhaustive Analysis, verdict, Political Land Scape, Discernible, NOTA, Criss-crossed, Coalition government.
Introduction
The recently concluded elections were significant for a number of reasons, many of which were discussed threadbare in the popular press at different levels. The scale of BJP victory in Karnataka is, to say the least, astounding. Veterans like Mallikarjun Kharge, who never lost an election or those like Deva Gowda and Veerappa Moily, who had bucked the 2014 Modi wave lost. And, all of them lost by large margins. A more exhaustive analysis tends to happens only as a post-factor event – something which is bound to happen even this time. The verdict has confounded many observers who were looking at the larger picture. Hence, there is often an attempt to simplify what is otherwise a complex and perplexing result. There is no doubt that factors like nationalism, terrorism and related aspects did play an important part in the outcome, it would be unfair to ascribe the results only to one or two factors. Using the prism of an analysis of the results in Karnataka we argue that the verdict is the result of more complex factors that are at work in the state.
Karnataka Verdict: Overview
Karnataka has 28 parliamentary seats of which four are reserved for Scheduled Castes while 24 are unreserved. The political landscape of Karnataka is diverse and difficult to predict. The diversity is largely because of its historical evolution where the state consists of parts of that were united into a linguistic state from the British India and various princely states. There are six regions in the state each with its own unique set of political, social and economic dynamics. These regions include Bengaluru (28 assembly seats), Old Mysore (61 assembly seats; part of the princely state of Mysore), Coastal Karnataka (19 assembly seats), Central Karnataka (26 assembly seats), Hyderabad Karnataka (40 seats; part of erstwhile princely state of Hyderabad), and Bombay Karnataka (50 seats; part of the Bombay Presidency). According to the 2011 Census1, Hindus comprise of about 84 per cent of the population, Muslims about 13 per cent and Christians 1.87 per cent. An interesting aspect of Karnataka is the historical importance of various sects within Hinduism — a factor which played an important role in 2018 Assembly elections. Dalits make up about 17 per cent of the population. Unofficial estimates indicate that the two politically “dominant communities”[1], Lingayats and Vokkaligas make up an estimated 16-17 and 11-13 per cent respectively. Historically, Lingayats and Vokkaligas dominate the political landscape and have always accounted for about fifty percent of the elected legislators and parliamentarians.
In Karnataka there are three major political parties – Indian National Congress (INC), Bharatiya Janata Party (BJP) and Janata Dal (Secular) – of which two occupy the most important part of the spectrum while the third is a relatively smaller party, whose importance was magnified in the 2018 Assembly elections. It is well known fact that smaller parties tend to play a crucial role when there is an indecisive verdict.
Table 1: Karnataka General Elections
| Parties | 2014 | 2019 | ||
| Seats | Vote Share | Seats | Vote share | |
| BJP | 17 | 43.37 | 25 | 51.38 |
| Congress | 9 | 41.15 | 1 | 31.88 |
| Janata Dal (S) | 9 | 11.07 | 1 | 9.67 |
| Others parties | 0 | 1.24 | 0 | 1.31 |
| Independents | 0 | 1.57 | 1 | 5.04 |
| NOTA | 0 | 0.83 | 0 | 0.71 |
Note: Vote Share in Percentage
Source: Compiled From Election Commission of India website (https://eci.gov.in/statistical-reDOrt/statisticah reports/ and http://results.eci.gov.in/pc/en/trends/statewiseS101.htm?st=S 101
The verdict in Karnataka threw up new and interesting aspects and aspects. It is not clear whether these will continue to remain long lasting trends. The contest was primarily between the BJP and the Congress-JDS alliance on the other hand. The discernible trends in 2019 elections include: first, the voter turnout was a record of 68.6 per cent which was higher than the previous highest 67.58 per cent recorded in 1999 parliamentary elections and about 67.2 per cent recorded in the 2014 general elections[2]. Second, the verdict illustrated that it was overwhelming win for the BJP. The party won 25 out of 28 (or about 89 per cent) of the parliamentary seats in the state. A victory of this magnitude is rare in Karnataka. Second, the BJP won more than half of the popular vote share: it garnered 51.38 per cent of the votes cast.
Third, the magnitude of the vielory of the BJP in 2019 was larger than 2014 in terms of seat and vote sliare – trend that is in consonance with many other states in the country. Our observation about the magnitude of the victory is borne out by the results: in 20 of28 seats at stake, the BJP won by a margin of more than 1 lakh votes while in 24 of the total 28 seats the BJP won by a margin of more than 50,000 votes. In most constituencies, the swing in favour of the BJP varied from 6 to 12 percent of the votes cast. Fourth, except in one constituency (Mandya), won by an independent supported by the BJP, in all the other constituencies all candidates not belonging to the tluee major political parties lost their deposits. Fifth, in some constituencies “none of the above” (or NOTA) garnered the third highest number of votes polled, indicating of the complete dominance of the three political parties in the state. Sixth, the verdict saw the complete defeat of the Deva Gowda family, which has played an. important part in the state’s politics over the past three decades. Seventh, 2019 witnessed a marginal decline in the share of NOTA.
Assembly versus Parliament Voting Patterns
Karnataka has 224 assembly seats. Table 2 offers insights into the seat and vote shares of different parties in the two assembly elections (2013 and 2018). In 2013, BJP the then incumbent was defeated after it was bruised by a combination of anti-incumbency and a division of its votes due to the split in the party with a section led by B.S. Yedyurappa floating a separate party. Though the Congress won in the 2013 Assembly elections, it had to be content with just nine seats in the parliamentary elections while the BJP won 17 of the total 28 seats. This victory was largely facilitated by the Modi wave in 2014 and the fact that Yeddyurappa had returned to the parent party shortly before the 2014 general elections.
Table 2: Karnataka Assembly Elections
| Parties | 20 | 13 | 2018 | |
| Seats | Vote Share | Seats | Vote share | |
| BJP | 40 | 19.89 | 104 | 36.22 |
| Congress | 122 | 36.59 | 78 | 38.04 |
| Janata dal (S) | 40 | 20.19 | 37 | 20.61 |
| Others | 13 | 15.95 | 2 | 2.34 |
| Independents | 9 | 7.38 | 1 | 3.93 |
| NOTA | NA | NA | 0 | 0.86 |
Note: Vote Share in Percentage; * NOTA was introduced for the first time in the elections to Assemblies of Chhattisgarh, Rajasthan and MP in December 2013.
Compiled from Election Commission oflndia Website (https://eci ■ gov.i n/stati stical-report/stati sti cal-reports/)
In 2018 elections, the BJP emerged as the single largest party with 105 seats against the Congress’ tally of 78 seats. This is despite the fact that the Congress got a number of votes. Interestingly, the vote and seat share of the JDS remained largely constant. After high drama which saw a midnight Supreme Court hearing, the Congress and JDS formed a coalition government in which the representative of the third largest party ended up as the Chief Minister.
Understanding the Electoral Tsunami
An important aspect of the elections is that the ruling coalition which was cobbled up after the elections in May 2018 or about one year before the general elections was decimated. The results indicate that Karnataka has now emerged as the stronghold which the BJP can use as the springboard for its larger foray into other South Indian states much like Uttar Pradesh and Madhya Pradesh are to North and Central India. If one were extrapolate the parliamentary elections to the legislative assembly, the BJP would have won about 170 seats while the ruling alliance would have won in about 50 seats. There are a number of reasons for this. A combination of Karnataka specific factors and national level factors played an important role. First, Karnataka has a history of voting different for parliament and assembly elections. Second, the ruling alliance has only itself to blame. They were essentially stuck with fighting among themselves rather than putting up a resolute fight against a common foe – something that had enabled them to come to power in the first place. In short, the government has survived on a tenterhook from the very first day. They have been afflicted by constant dissidence and infighting either among the partners or have had to keep unhappy members in good humour. The net results are that governance went for a toss – a factor that had a significant impact on an electorate that votes differently in assembly and parliament elections. Third, BJP’s mammoth victory was made possible only because it was able to make dramatic gains into the Congress Vote bank in Old Mysuru Region – another first to the BJP’s credit. That is indicative of not just dissatisfaction but the fact that the BJP got the caste arithmetic right. In contrast, the alliance’s tendency to focus on giving tickets to members of entrenched families was contrasted with those of the BJP which went out of the way to show that it was against dynastic politics – an optics that meant the denial of ticket to the wife of the Union Minister, Late Ananth Kumar. Contrast this with the JDS where in two constituencies their third-generation family members contested – something that left an acute distaste among the electorate. In a number of seats it may be noted that poor strategy and execution led to self in (lie ted wounds among the alliance partners. Foremost is the fact thai the alliance partners never really worked in earnest for each other. The ease of Tumkur where the .IDS was allotted the ticket in the face of vociferous opposition from the sitting MP was illustrative of this. Moreover, fight for tickets often took a nasty turn where the partners did not work the success of each other. In many cases, the distribution of tickets was such that it was not just the victory but the margin of victory was assured. This poor strategy went to extreme lengths. In two constituencies that were allotted to JDS, that party did not have candidates and instead had to borrow candidates from the Congress. Thus, it is clear that better strategy would have invariably led to better electoral results for the alliance partners.
The role and contribution of Prime Minister Narendra Modi, his ability to micro-manage the party affairs and marshal the cumulative resources of the party without any let up played an important role. Unlike the alliance partners, whose electoral fight did not gain traction till the last minute, the Prime Minister and Amit Shah, the BJP president not just criss-crossed the state but saw to it that all the groups in the party worked to a united goal – that of victory. Similarly, the reach of the BJP and its affiliates in the ‘Sangh Parivar’ meant that while the BJP’s campaign was visible, the door-to-door low profile but highly effective campaign of hundreds of thousands of ideologically motivated cadres created a ground for the electoral tsunami. This explains the loss of entrenched leaders even in their strong holds. This cohesion and single minded devotion to achieving the goal was contrasted with that of the alliance partners where fights over ticket distribution meant that a large segment of the focal leadership was unhappy or a last minute stitching up a comprise meant a classic case of ‘too little, too late’.
The creation of the BJP juggernaut is largely due a major change in the electoral strategy of the BJP under Modi-Shah. Unlike in the past, the BJP has no qualms about assimilating strong candidates with a mass base into itself. In the past, this tactical move was considered the forte of the Congress Party and the BJP subtly frowned presumably because the ideological difference that may have been thought to exist. Post 2014, it is clear that the BJP under the leadership of Modi-Shah have no such qualms. They have been liberal in seeking to win over any discontented elements in any party across the ideological spectrum. In fact, the BJP’s success in Gulbarga and Bidar is because it was played a proactive role in drawing such elements in these seats – both of which the BJP won.
It is in this context of well oiled paily machinery backed by huge human resources and razor sharp focussed strategy that the post-Pulwama nationalist rhetoric should be approached. A nationalist rhetoric was something that was always a part of the BJP arsenal but the fact that it could be harnessed was lai’gely due to the fact that the party organisation was able to exploit it to the fullest extent which made the difference. Of course, to all the above one may add the usual factors like money power, advertising power and more importantly social media. The spread of smart phones and mobile internet means that the role of media transmission and their impact has changed. Millions of mobile internet connections aided by massive numbers of social media organisation and groups pushing Modi’s re-election bid, it is but not surprising that his message reached the last mile. In Karnataka elections social media reach and social media campaign, especially in the aftermath of Pulwama and surgical strikes played an important part in mobilising public opinion in favour of Narendra Modi. The use of social media to fill the gap in the last mile media outreach is a new feature of 2019 elections and one that will continue to remain for the foreseeable future.
An aspect of 2019 elections is that it is clear that Prime Minister Narendra Modi has brought about a major shift in the manner in which future elections will be fought. It was different for the simple reason that it was for the first time that an election was fought with all the new dynamics and one in which a national party was able to truly change the narrative from one that is usually highly localised to one that was pan-India in scope.
There is no doubt that the biggest win in Karnataka’s parliamentary election voting patterns will have massive ramifications – one that is already playing. The writing on the wall is clear that the opportunistic alliance’s days are likely to be numbered. This is for the reason that the alliance was afflicted by contradictions from day one and they had no unifying factor other than keeping the BJP out of power. A more worrying factor for the non-BJP parties should be the fact that it is clear that the BJP has spread its wings to areas that were in the past considered to be the traditional strong holds of the opposition. Hence, it is likely that the politics ot the state is likely to be in a state of flux for the next few years.
References
Kothari. Raj ini and Manor. James (eds). Caste in Indian Politics. Orient Blackswan. Hyderabad
2010
hup: www.censusindia.yov.in 2011 census Religion PCA. tiinil
https://eci.gov.in statistical-report statistical-reports
[1] Used in the same sense as Rajini Kothari and James Manor (eds), Caste in Indian Politics, Orient Blackswan, Hyderabad, 2010
[2] htti^:”eci.gov.in/statistica1-reDort/statistical-reports/ (website last visited 15 July 2019)