What you can learn from ‘The Go-Giver’

The 5 Laws of Stratospheric Success | Elite Marketing Pro

‘The Go-Giver’ is a self-help, story book written by Bob Burg and John David Mann and the book tries to make a reader look at both his personal and professional life from a different perspective. Almost all of us are go-getters. A go-getter is an ambitious person who would do anything to achieve his goals and become successful. You might argue that there is nothing wrong with being a go-getter but being a go-getter will only get you so far in life. All the founders of great companies have one thing in common – they gave their idea to improve lives without any anticipation of rewards or fame. You might get that job or promotion but you can’t get to that level of success.

The main characters of the story are Joe and Pindar. Joe is a go-getter employee and Pindar is someone Joe approaches in order to land a great contract. Pindar makes a deal with Joe that he will tell him his trade secret, ‘the five laws of stratospheric success’ on one condition. Joe must apply that law in his life in some way or the other, on the very same day. Joe really wanted to have Pindar in for the contract so he obliged and they started meeting for lunch everyday for five days the next week. Every lunch, Pindar would take Joe to meet people who have had stratospheric success and they would demonstrate the law through their life stories. 

The following are ‘the five laws of stratospheric success’ that we can all inculcate in our lives as we walk the path towards success –

  1. The Law of Value

The first law was explained by Ernesto who owned several restaurants, cafes and a lot of real estate. He had started off from a hot dog stall and reached where he was mainly because of his social skills and the taste of food he served. The value that he gave to his customers was much more than he asked for and the first law states, ‘your true worth is determined by how much more you give in value than you take in payment.’

  1. The Law of Compensation

The second law states, ‘your income is determined by how many people you serve and how well you serve them’ and it was explained by Nicole, a school teacher who had a unique and fun way of teaching her students through games and she started her own company to reach out and teach children globally through her learning software. She was passionate about teaching and started her company solely because of her passion.

  1. Law of Influence

Sam Rosen was an awful insurance salesman before his financial services company leapt to stratospheric success and he became the state’s number one philanthropist. According to him, what led to his success was the great network of people he had. These people are like your brand ambassadors and help in increasing your goodwill. To have such a network, you must keep the people’s interest before your own. The third law states, ‘your influence is determined by how abundantly you place other people’s interest first’.

  1. Law of Authenticity

Debra Davenport had become the most successful real estate dealer in the town but before that she was a housewife and a mother. She wasn’t always so good at selling properties but it was Pindar who showed her the right way. Pindar told Debra to add value to whatever she was selling and it took her some time to understand that she wasn’t selling properties but herself. She tried to put her social skills of being a friend to her ex husband and children and tried to connect with her clients at a very personal level and the fourth law states, ‘the most valuable gift you have to offer is yourself’.

  1. Law of Receptivity

The fifth and last law was demonstrated by Joe himself by being receptive to whatever Pindar had to give to him, that is accepting all the five laws of stratospheric success with an open heart. The law states, ‘the key to effective giving is to stay open to receiving’.

One thought on “What you can learn from ‘The Go-Giver’

Comments are closed.