The Cristiano Ronaldo Effect

Cristiano Ronaldo one of the best footballers in the world currently and an all time great has used his social media influence to bring down the image of a big brand Coca Cola  . What he did is not unknown to most of us . In just a minute thirty seconds he caused a whooping loss of six billion dollars to such a big brand . He took two bottles of Coca Cola and set it aside . And just said ” ” Drink Water ” . It has caused great damage to the brand name of the company . The power and influence which such big players have is shown to all of us very frequently .