East meets west with this global collaboration between high street style giant H&M and India’s biggest name in fashion Sabyasachi Mukherjee.The collaboration is also hugely symbolic in another way, it’s a platforming of Indian design on a global scale.
H&M is a Swedish multinational clothing-retail company known for its fast growing fashion clothing for men, women and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara).The company makes its online shopping available in 33 countries.
Sabyasachi Mukherjee is an Indian fashion designer, jewellery designer, retailer and couturier from Kolkata, India. Since 1999. For over two decades, “Sabyasachi” has been a household name in the realms of high fashion with his signature extravagant Indian bridal wear that have been worn by the riches of India’s high society to Bollywood superstars such as Deepika Padukone, Priyanka Chopra, and Anushka Sharma.
It is a truly proud moment for Indian fashion, for the first-time ever fashion giant H&M collaborates with an Indian label to create a capsule collection for its customers across the globe. The Sabyasachi H&M collaboration-themed “Wanderlust” will present rich textiles in modern as well as classic Indian silhouettes that resonate with the modern global nomad mindset. “I’ve done many collaborations and each one is diverse, but what I try to do with every collaboration is further the India story, take it forward; if I cannot have an Indian narrative, I don’t want to do it. With H&M it was such a proud moment, it’s like a lifetime achievement award when it comes to recognition of one’s work. It’s only when your label has a strong voice that it can traverse the mind space of many countries,” says the designer.
Designer Sabyasachi Mukherjee says “What you seek is seeking you” for his latest collaboration with H&M. The international fashion giant was looking for a partner to carry their voice in India and carry the Indian sensibility internationally, who better than the iconic label Sabyasachi to take the India narrative forward.
H&M, we are thrilled to be able to announce the new date for our collaboration with iconic Indian designer Sabyasachi. At a time like this, we believe people value the use of homegrown crafts and textiles more than ever and that’s something no one can do better than Sabyasachi. We look forward to taking this stunning collection to as many people across the global as we can,” states Maria Gemzell, Head of New Development, H&M.
The Sabyasachi H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories, jewelry, footwear, sunglasses all at accessible price points. Some highlight pieces include long flowy dresses, tunics, blouses, breezy shirts, wide pants and more. It will also offer a first of its kind collaboration saree which is exclusively designed for customers in India The collection is amazing, and it really shows the aesthetics of Sabyasachi– its electric, fluid, decorated; it has all the elements all fashion lovers across the globe love.
H&M has always collaborated with the biggest names across the globe, so it should come as no surprise then that Sabyasachi was their pick, as Gemzell adds, “H&M’s iconic collaborations cater to a global audience. We want to collaborate with partners who share are values and progress. Fashion is not only about clothes, but also about giving dreams and hopes to people, and so we choose talent and values which resonate this. It’s important to give something more to our customers all over the world and that’s why this collaboration was important to us.” “Collaborations create emotions and fashion is both global and local at the same time. India is a super important market for H&M and it’s a privilege to work with a talent and creative designer like Sabysachi,” asserts Gemzell.