Category: Graphic Design

General issues on Environmental ecology

The environment plays a significant role to support life on earth. But there are some issues that are causing damages to life and the ecosystem of the earth. It is related to the not only environment but with everyone that lives on the planet. Besides, its main source is pollution, global warming, greenhouse gas, and many others. The everyday activities of human are constantly degrading the quality of the environment which ultimately results in the loss of survival condition from the earth.There are hundreds of issue that causing damage to the environment. But in this, we are going to discuss the main causes of environmental issues because they are very dangerous to life and the ecosystem.

Pollution – It is one of the main causes of an environmental issue because it poisons the air, water, soil, and noise. As we know that in the past few decades the numbers of industries have rapidly increased. Moreover, these industries discharge their untreated waste into the water bodies, on soil, and in air. Most of these wastes contain harmful and poisonous materials that spread very easily because of the movement of water bodies and wind. Greenhouse Gases – These are the gases which are responsible for the increase in the temperature of the earth surface. This gases directly relates to air pollution because of the pollution produced by the vehicle and factories which contains a toxic chemical that harms the life and environment of earth. Climate Changes – Due to environmental issue the climate is changing rapidly and things like smog, acid rains are getting common. Also, the number of natural calamities is also increasing and almost every year there is flood, famine, drought, landslides, earthquakes, and many more calamities are increasing.

Development recognises that social, economic and environmental issues are interconnected, and that decisions must incorporate each of these aspects if there are to be good decisions in the longer term.For sustainable development, accurate environment forecasts and warnings with effective information on pollution which are essential for planning and for ensuring safe and environmentally sound socio-economic activities should be made known.

THE EARTH IS WHAT WE
ALL HAVE IN COMMAN

History of India & Indian National Movement.

Early times the Indian subcontinent appears to have provided an attractive habitat for human occupation. Toward the south it is effectively sheltered by wide expanses of ocean, which tended to isolate it culturally in ancient times, while to the north it is protected by the massive ranges of the Himalayas, which also sheltered it from the Arctic winds and the air currents of Central Asia. Only in the northwest and northeast is there easier access by land, and it was through those two sectors that most of the early contacts with the outside world took place.

Within the framework of hills and mountains represented by the Indo-Iranian borderlands on the west, the Indo-Myanmar borderlands in the east, and the Himalayas to the north, the subcontinent may in broadest terms be divided into two major divisions: in the north, the basins of the Indus and Ganges (Ganga) rivers (the Indo-Gangetic Plain) and, to the south, the block of Archean rocks that forms the Deccan plateau region. The expansive alluvial plain of the river basins provided the environment and focus for the rise of two great phases of city life: the civilization of the Indus valley, known as the Indus civilization, during the 3rd millennium BCE; and, during the 1st millennium BCE, that of the Ganges. To the south of this zone, and separating it from the peninsula proper, is a belt of hills and forests, running generally from west to east and to this day largely inhabited by tribal people. This belt has played mainly a negative role throughout Indian history in that it remained relatively thinly populated and did not form the focal point of any of the principal regional cultural developments of South Asia. However, it is traversed by various routes linking the more-attractive areas north and south of it. The Narmada (Narbada) River flows through this belt toward the west, mostly along the Vindhya Range, which has long been regarded as the symbolic boundary between northern and southern India.

India’s movement for Independence occurred in stages elicit by the inflexibility of the Britishers and in various instances, their violent responses to non-violent protests. It was understood that the British were controlling the resources of India and the lives of its people, and as far as this control was ended India could not be for Indians.

On 28 December 1885 Indian National Congress (INC) was founded on the premises of Gokuldas Tejpal Sanskrit School at Bombay. It was presided over by W.C Banerjee and attended by 72 delegates. A.O Hume played an instrumental role in the foundation of INC with an aim to provide Safety Valve to the British Government.
A.O Hume served as the first General Secretary of INC.
The real Aim of Congress is to train the Indian youth in political agitation and to organise or to create public opinion in the country. For this, they use the method of an annual session where they discuss the problem and passed the resolution.
The first or early phase of Indian Nationalism is also termed as Moderate Phase (1885-1905). Moderate leaders were W.C Banerjee, Gopal Krishna Gokhale, R.C Dutt, Ferozeshah Mehta, George Yule, etc.
Moderates have full faith in British Government and adopted the PPP path i.e. Protest, Prayer, and Petition.
Due to disillusionment from Moderates’ methods of work, extremism began to develop within the congress after 1892. The Extremist leaders were Lala Lajpat Rai, Bal Gangadhar Tilak, Bipin Chandra Pal, and Aurobindo Ghosh. Instead of the PPP path, they emphasise on self-reliance, constructive work, and swadeshi.
With the announcement of the Partition of Bengal (1905) by Lord Curzon for administrative convenience, Swadeshi and Boycott resolution was passed in 1905.

ONE INDIVIDUAL MAY DIE; BUT THAT IDEA WILL, AFTER HIS DEATH, INCARNATE ITSELF IN A THOUSAND LIVES.

-Netaji Subhash Chandra Bose

Ideas to change your life!

“People don’t like to think, if one thinks, one must reach conclusions. Conclusions are not always pleasant.” – Helen Keller

Think big, act small

Never let anything hold you back when you think of ideas.
You’ve got nothing to lose. Just make sure you act small. Put in the work and stay practical.

Problems are unanswered questions

Every time you experience stress over a problem, you’re sabotaging your life.
A problem is nothing but an unanswered question. So stay calm. And figure out the answer.

firm foundation for relationships

Wrong reasons to start relationships include money, fear of being alone, abuse, needing attention.
The foundation of all relationships should be based on love, respect, support, trust, patience, good company, laughter, sadness, and more support.

Nothing in life is free

You always pay for something with money, time (the most valuable thing you have), or other resources.
Life is a business. And smart business people spend their resources wisely.

Never be afraid of making decisions

Waiting, postponing, doubting, researching too much — it’s all not useful. Get your act together, and decide firmly whenever you have to make one. 
And when you made the wrong decision, own it, apologize, and make another decision.

Decide to become a leader

Being a leader also has nothing to do with your title.
When everyone looks at each other because no one wants to take responsibility, decide that you will take responsibility.

Productivity yields results

There’s only one thing that helps you to go from nothing to something: You have to put in the work. 
Make sure you value effectiveness over everything. Results matter. Get things done and move on to the next thing.

See yourself as a salesperson

In almost everything you do, you’re selling yourself.
When you sell, be transparent, honest, and to the point. Don’t waste your time on people who don’t like you anyway. 

Improve your skills

To improve your self-confidence.
You only improve your self-confidence by becoming good at something: By learning, doing, seeing results, and repeating that process for years. Your confidence will grow slowly every day.

Value your friends

We’re social animals. When we’re alone, we die early.  
So be nice to each other. And respect that your friends also have lives of their own.

Don’t believe everything you see

Don’t believe all the success stories you see everywhere. YouTubers, Instagram models, millionaire entrepreneurs: They seem perfect. But you only see the outside.
You don’t have to be a cynic. Just don’t take appearances for facts.

Learn to love criticism

It’s fuel for you. You can use criticism to improve yourself, your product, or your service. 
Or, if the criticism makes no sense, it can make you angry, which is also a good thing. That type of anger is useful. “I’ll show them!”

Take care of your body

If you can’t take care of your body, you can’t take care of anything.
You can influence your health by eating healthy, exercising, and treating your body with respect.

Happiness is a choice

You control your thoughts. That means you decide what you do with your life. If you’re unsatisfied, angry, or frustrated, that’s all you.

Create something

Make yourself useful. 
Instead of consuming so much information, products, and entertainment from others, spend a fraction of that time on creating something yourself.

Reference

https://observer.com/2017/02/i-have-15-ideas-to-change-your-life-do-you-have-five-minutes/

Things to know before taking up Mass Media and Communication courses.

Photo by Caleb Oquendo on Pexels.com

Let’s begin by knowing what Mass Media or Mass Communication is. Mass media refers to the media technologies such as movies, songs, news, podcasts, advertisements and photos, that are utilized to carry information to the masses. 

Importance of Mass Media

This blog you are reading is helping you gain knowledge about Mass Media and communication. Hence this blog becomes a media technology and educating you in the field of Mass Media defines its importance. From applying for a job to reaching out to a friend on your phone, everything becomes a portion of Mass Media as they help users pass on information from one place to another or one person to another. 

Here are some advantages of Mass Media to highlight its importance. 

  • It becomes a voice for the voiceless: Mass Media provides every individual with an opportunity to practice their freedom of speech and spread their ideas among the world. YouTube is a great example of Mass Media. As a platform in this 21st century it helps both small and large creators publish their videos for everybody to watch. 
  • Enables widespread communication: Today, the world is often referred to as a global village. This is made possible due to several types of mass media technologies such as social media, internet, and other digital content. It helps governments, businesses and organizations to communicate with each other and stay connected. 
  • Diversifying culture: Mass Media helps in diversifying languages and cultures beyond its place of origin. A good internet connection and a mobile phone or a computer is all you need to learn a new language or gain knowledge about a new culture. You can even take a peek around the world without leaving your home. 

The Evolution of Mass Media

Mass Media can be traced back to the 800 AD which consisted of prehistoric arts, writings and some basic printing technology. The introduction of Gutenberg’s printing press in the 1450s helped art and literature gain a wider reach among the people.The year 1605 witnessed the publishing of the first weekly newspaper in Antwerp, known as ‘Relation’. This was followed by the inventions of radio and television in 1895 and 1925 respectively. Finally in 1990, the world wide web was introduced by Tim Berners Lee. 

The number of people benefiting from these media technologies witnessed a steady growth from a handful, to thousands, and millions with the introduction of newspapers, radios and televisions. Today, due to the internet, these numbers are reaching billions. In 2018, the number of  World Wide Web’s users was estimated to be 4 billion. 

The 21st century has introduced the ability for even individuals to broadcast a customised message for thousands across the globe. You no longer need to be a part of some huge networking channel to do so. A good internet connection and a hand held device can do the job. 

The functions of Mass Media

Mass Media, in the form of writing, podcasting, and publishing, has a significant effect on the masses. Commercials on television, billboards and social media influence the audience into buying a product or availing a service. Hence companies across the world look for suitable mediums such as social media, blogs, forums, or video streaming platforms to convey their messages based on their businesses. Once they find the right mass media technology, they conduct campaigns to communicate their ideas. 

Majority of the companies today create and maintain their social media pages, maintain blog posts on their websites, and run advertisements on video streaming platforms to educate viewers about their products or to entertain them. These define the functionality of Mass Media. 

Courses in the field of Mass Media and communication

Photo by Redrecords u00a9ufe0f on Pexels.com

After addressing the ‘Wh’ questions of Mass Media, let us dive into the courses one can opt for in the field of Mass Media and communication. There are three kinds of courses available for aspiring students in the field of Mass Media and communication. Courses at undergraduate, postgraduate and diploma levels.

Both the course levels familiarise students both practically and theoretically in the field of Mass Media and Communication. 

Eligibility for courses in Mass Media and communication (UG PG) 

A student aspiring to seek admission in a Bachelor of Arts in Mass Communication course, he or she must fulfil some eligibility criterias. 

  • The applicant should have completed senior secondary schooling (10+2) from a recognized university. 
  • The applicant must have scored a minimum of 50% from the aggregate in their senior secondary schooling. 

Similarly, students aspiring for seeking admission in the Master of Arts in Mass Communication course must fulfil the following eligibility criterias. 

  • The applicant must have a Bachelor’s degree in any stream from a recognized university. 
  • The applicant must have scored a minimum of 50% from the aggregates in their Bachelor’s degree. 

Institutes may also require you to give an entrance exam to fulfil the admission process.

Here’s what you will learn from Mass Media and Communication courses

Courses in Mass Media helps you get acquainted with subjects such as Public Relations, Design and Graphics, Digital Media, Reporting and Editing for Print Media, Data Journalism, Photojournalism, Event Management, and Media Law and Ethics. The courses are inclusive of Computer based learning, Guest Lectures, Seminars, Workshops, Massive Open Online Courses, Individual and Group projects, and community based projects. 

Scope for Mass Media courses under employment prospect.

Photo by Pixabay on Pexels.com

With an increase in media technologies following new inventions and establishments such as Television Channels, Radio Stations, Advertising Agencies, PR Agencies, etc. Scope in this field is also parallely increasing. Here are some of the job profiles candidates can look out for upon completion of the course. 

  • Journalism
  • Public Relations
  • Advertising
  • Media Planner
  • Broadcasting and Production
  • Event Manager

Conclusion

Mass Media and Communication as a field in academics has a great scope in India and overseas. Freshers with expertise in specific areas and sufficient experience will be hired by prominent media companies for different job profiles. Individuals with good communication skills, writing proficiency, and passion for learning can pursue an undergraduate or a postgraduate course in Mass Media and Communication. 

References

Ritika Shrivastava, May 17, 2021 09:36 IST, shiksha.com

Akanksha Sirohi, July 15 2020, collegedekho.com

https://www.careers360.com/courses/mass-communication-course

Impact of Covid-19 on the Corporate Sector in India



The impact of coronavirus pandemic on India has been largely disruptive in terms of economic activity as well as a loss of human lives. Almost all the sectors have been adversely affected as domestic demand and exports sharply plummeted with some notable exceptions where high growth was observed. An attempt is made to analyze the impact and possible solutions for some key sectors.


Food & Agriculture

Since agriculture is the backbone of the country and a part of the government announced essential category, the impact is likely to be low on both primary agricultural production and usage of agro-inputs. Several state governments have already allowed free movement of fruits, vegetables, milk etc. Online food grocery platforms are heavily impacted due to unclear restrictions on movements and stoppage of logistics vehicles. RBI and Finance Minister announced measures will help the industry and the employees in the short term. Insulating the rural food production areas in the coming weeks will hold a great answer to the macro impact of COVID-19 on Indian food sector as well as larger economy.


Aviation & Tourism

The contribution of the Aviation Sector and Tourism to our GDP stands at about 2.4% and 9.2% respectively. The Tourism sector served approximately 43 million people in FY 18-19. Aviation and Tourism were the first industries that were hit significantly by the pandemic. The common consensus seems to be that COVID will hit these industries harder than 9/11 and the Financial Crisis of 2008. These two industries have been dealing with severe cash flow issues since the start of the pandemic and are staring at a potential 38 million lay-offs, which translates to 70 per cent of the total workforce. The impact is going to fall on both, White and Blue collar jobs. According to IATO estimates, these industries may incur losses of about 85 billion Rupees due to travel restrictions. The Pandemic has also brought about a wave of innovation in the fields of contactless boarding and travel technologies.



Telecom

There has been a significant amount of changes in the telecom sector of India even before the Covid-19 due to brief price wars between the service providers. Most essential services and sectors have continued to run during the pandemic thanks to the implementation of the ‘work from home’ due to restrictions. With over 1 billion connections as of 2019, the telecom sector contributes about 6.5 per cent of GDP and employs almost 4 million people. Increased broadband usage had a direct impact and resulted in pressure on the network. Demand has been increased by about 10%. However, the Telco’s are bracing for a sharp drop in adding new subscribers. As a policy recommendation, the government can aid the sector by relaxing the regulatory compliances and provide moratorium for spectrum dues, which can be used for network expansions by the companies.


Pharmaceuticals

The pharmaceutical industry has been on the rise since the start of the Covid-19 pandemic, especially in India, the largest producer of generic drugs globally. With a market size of $55 billion during the beginning of 2020, it has been surging in India, exporting Hydroxychloroquine to the world, esp. to the US, UK, Canada, and the Middle-East.

There has been a recent rise in the prices of raw materials imported from China due to the pandemic. Generic drugs are the most impacted due to heavy reliance on imports, disrupted supply-chain, and labour unavailability in the industry, caused by social distancing. Simultaneously, the pharmaceutical industry is struggling because of the government-imposed bans on the export of critical drugs, equipment, and PPE kits to ensure sufficient quantities for the country. The increasing demand for these drugs, coupled with hindered accessibility is making things harder. Easing the financial stress on the pharmaceutical companies, tax-relaxations, and addressing the labour force shortage could be the differentiating factors in such a desperate time.


Oil and Gas

The Indian Oil & Gas industry is quite significant in the global context – it is the third-largest energy consumer only behind USA and Chine and contributes to 5.2% of the global oil demand. The complete lockdown across the country slowed down the demand of transport fuels (accounting for 2/3rd demand in oil & gas sector) as auto & industrial manufacturing declined and goods & passenger movement (both bulk & personal) fell. Though the crude prices dipped in this period, the government increased the excise and special excise duty to make up for the revenue loss, additionally, road cess was raised too. As a policy recommendation, the government may think of passing on the benefits of decreased crude prices to end consumers at retail outlets to stimulate demand.


Beyond Covid: The new normal

In view of the scale of disruption caused by the pandemic, it is evident that the current downturn is fundamentally different from recessions. The sudden shrinkage in demand & increased unemployment is going to alter the business landscape. Adopting new principles like ‘shift towards localization, cash conservation, supply chain resilience and innovation’ will help businesses in treading a new path in this uncertain environment.

Coronavirus (COVID-19), a virus that grew stealthily has become one of the deadliest viruses that are killing people worldwide. This virus took birth in Wuhan city of China and since then have traveled to more than 160 countries. The World Health Organization (WHO) has declared Coronavirus as a pandemic. It has become a mass scare and is leading to the deaths of thousands of people in numerous countries including China, Italy, Iran, Spain, the US, and many more. In India, this pandemic started on 30 January 2020 by affecting an individual who had a travel history from Wuhan, China.


The world economy is seeing its greatest fall ever. Coronavirus has largely impacted the growth of almost every country and is responsible for the slump in GDP worldwide. Like other countries, India is also impacted by this virus but not largely. Almost every industry sector has seen a fall in their sales and revenue. India’s GDP growth has fallen to 4.7% in the third quarter of 2020.


Inflation and Affected Industry:

China is one of the largest exporters of many raw materials to India. Shutting down of factories has damaged the supply chain resulting in a drastic surge in the prices of raw materials. Some of the other products that have seen a rise in their prices are gold, masks, sanitizers, smartphones, medicines, consumer durables, etc. The aviation sector and automobile companies are the hardest hit among the rest. With no airplane landings or take-offs globally and restricted travel has brought the aviation and travel industry to a halt.



Slump in Share market:
Share markets that include Sensex and Nifty are on nose dive since the occurrence of this pandemic (COVID-19). Sensex has declined close to 8000 points in a month. As of 12 March 2020, share market investors have lost approximately Rs. 33 lakh crore rupees in a month. This could be the beginning of a recession that the Indian market will never want to witness. Investors are advised to stay safe and invested in this virus-infected stock market. Few industries that can benefit from novel coronavirus during the time of the market crash are pharmaceuticals, healthcare, and Fast Moving Consumer Goods (FMCG).




Cash flow Issue:
Due to this outbreak, almost 80% of Indian companies have witnessed cash flow difficulty and over 50% of companies are facing operations issues. As per the Federation of Indian Chambers of Commerce and Industry (FICCI), 53% of companies are impacted by COVID-19. Slow economic activity is resulting in cash flow problems eventually impacting repayments, interest, taxes, etc.


Coronavirus (COVID-19), a virus that grew stealthily has become one of the deadliest viruses that are killing people worldwide. This virus took birth in Wuhan city of China and since then have traveled to more than 160 countries. The World Health Organization (WHO) has declared Coronavirus as a pandemic. It has become a mass scare and is leading to the deaths of thousands of people in numerous countries including China, Italy, Iran, Spain, the US, and many more. In India, this pandemic started on 30 January 2020 by affecting an individual who had a travel history from Wuhan, China.


The world economy is seeing its greatest fall ever. Coronavirus has largely impacted the growth of almost every country and is responsible for the slump in GDP worldwide. Like other countries, India is also impacted by this virus but not largely. Almost every industry sector has seen a fall in their sales and revenue. India’s GDP growth has fallen to 4.7% in the third quarter of 2020.


Efforts from CII and Govt. of India:
Confederation of Indian Industry (CII) has suggested the RBI reduce repo rate up to 50 basis points and also asked for a reduction of 50 basis points on the cash reserve ratio. The government is planning to set up an amount to support MSMEs to overcome the crisis during this phase of shut down, cash flow difficulty, and working capital issues.

Written by: Ananya Kaushal