Tag: Coffee

My Passion for Coffee.

Explore my love of coffee, from its rich scent to its revitalizing benefits. Coffee extends beyond being a beverage because it offers daily energy to me.

The love I have for coffee remains the greatest joy I have ever experienced.

Coffee has an enchanting appeal that attracts everyone. Coffee is the constant companion of my daily life as the strong aroma fills rooms in the mornings and the early sip creates a sense of calm relaxation. A beverage it is not since coffee brings its followers an engaging sensory voyage.

The Ritual of Coffee

Caffeine coffee requires a step-by-step ritual which extends beyond chemical ingestion. Fresh bean grinding at each step leads to a deliberate process that also brings soothing relaxation before ending in a flawless cup. 

The brewing practice has a research-backed ability to enhance focus and reduce tension according to scientists (source). Making coffee is a ritual which enables me to find tranquility just before getting busy with my day.

The Variety and Taste

Numerous emotional states correspond with different types of coffee. Several days I would select a milky latte as the ideal choice yet I need the robust essence of dark roast on different occasions.

The Social Bond

Coffee helps people connect. Getting together with friends at your local café enables you to build lasting memories or spending relaxed time at home with fresh-brewed coffee. The development of coffee shops into cultural discussion and innovation centers can be easily understood by modern society.

The Boost in Energy

I have to mention my increased energy levels as well. My concentration levels and productivity improve throughout the entire day due to coffee consumption. The appropriate amount of caffeine becomes useful for performance enhancement yet avoids the negative effects of jitters.

Reasons to Love Coffee Too

Now is the ideal time for people who have not started drinking coffee to join the love for this beverage. Caffeine is exclusively for your taste because you can try a creamy cappuccino followed by a cold brew adventure.

In conclusion

The drink known as coffee represents both an established tradition and a manner of existence and brings laughter to our existence. The beverage plays a crucial role in my daily routine due to its delicious taste and stimulating effect. The enjoyment and everything that coffee gives me makes me love it beyond measure and I am incapable of living without its presence.

Why is Starbucks so Successful? Here are 6 Reasons behind it…

Its success stems from the fact that it was able to deliver an experience that revolutionised the way the world views coffee shops and how many of us drink coffee outside of our homes. Starbucks has created a space in between home and work where people can unwind, enjoy a cup of coffee, and take in the appealing atmosphere. Starbucks competes not with other coffee companies, but with going to the movies.

Photo by Adrianna Calvo on Pexels.com

The following are the primary components of the company’s success formula:

1. Core Competence and Visions: The Company’s primary job or responsibility is to ensuring that the organisational culture is consistent with the types of individuals they want to attract and retain. Starbucks strives to instil a sense of belonging among its staff and consumers, as well as trust and faith in the company’s values. The quality of the coffee and the quality of the experience are what keep their consumers coming back, and the experience comes to life thanks to the personnel. Starbucks believes in a successful, competitive business approach aided by a strong commitment to the product. The Company’s good leadership and management strategy has resulted in the brand’s outstanding success and a clear vision of core competence. The company’s desire to create the most recognisable brand was fueled by a well-thought-out planning and positioning approach.

2. Promotional Patience: Starbucks has decided to avoid what would be considered standard marketing techniques, which is a departure from the norm. By depending on cafés to advertise themselves, a major reliance on a strong brand and word-of-mouth to spread a good reputation is unavoidable. Sutter (2003) also claims that effective positioning of the Starbucks environment uses powerful marketing techniques to create a setting that encourages individuals to study, hang out, and read.

3. Employee’s Approach: The Starbucks brand’s main retail success is defined by people’s interactions with the company’s experience, as well as the culture and values of how they connect with consumers. By investing in and cultivating a unique relationship with employees, and ensuring that they understand that the primary goal is to surpass the expectations of both employees and consumers. Starbucks employees are never treated as commodities, but rather as business partners.

4. Command of a Premium Brand: According to Hayes (1999), customers are prepared to pay higher costs for Starbucks coffee because they are not only purchasing a beverage, but also making a social statement. Consumers are purchasing an experience, a way of life, and a mindset. While these intangibles are notoriously difficult to quantify, Starbucks consumers are making it easy by flocking in massive numbers.

5. Experimentation and Innovation: Starbucks is a disciplined innovator, and one of the key reasons for the Company’s constant high levels of same-store sales is its effective management of its innovation timetable. In the store, customers can sample a variety of coffee brands. The Company’s capacity to quickly launch new activities and products is a significant competitive advantage. Customers are also becoming more interested in Starbucks’ music compilations, which are produced by Hear Music exclusively for the company. Starbucks aims to launch hi-tech cafés by the end of 2005, with bespoke music CDs in addition to high-speed Internet access (Ruggless,1997; Vishwanath and Harding, 2000; Donation, 2003).

6. Measured Expansion: While McDonald’s is known for its lightning-fast location evaluation and company setup, Starbucks has taken a more careful approach, particularly in international markets. Outlets in China have continuously risen from 8 in 1999 to just under 70 in 2004. Because of rising opportunities and its well-known global brand, the company is expanding into new markets.

COFFEE, AROUND THE WORLD .

Who doesn’t love a strong cup of coffee in the morning ? The aroma and taste instantly wakes you up . But the uniqueness of coffee lies in the fact that every country has a different way of relishing it , some serve it hot some serve it cold , but they all taste Divine!!!!.

GREECE :

GREEK FRAPPÈ – In Greece , people enjoy an iced coffee made with instant coffee, sugar , water and milk . The Greek Frappè was created by Dimitris Vakondios ,in 1957 who was a nescafè representative . The funny thing is this invention was completely on accident . Dimitris was attending an international fair to promote a chocolate beverage for children that could be instantly made into a shaker . He couldn’t find any hot water to make his instant coffee , so he used cold water and the shaker instead, and Voila, our greek frappè was invented.

TURKEY :

TÜRK KAHVESI – Turkish coffee , is a unique blend of coffee prepared using finely grounded coffee beans , without filtering. This coffee first appeared in The ottoman empire , where it was previously prohibited for the people to drink , because it was believed that strong coffee was equivalent to a drug , as mentioned in the Quran . But due to its increasing popularity , the prohibition was removed . It is traditionally brewed in a pot called cezve. Turkish coffee is not only a beverage that is consumed daily , but it is also an important part of ceremonies in Turkey . Apart from being delicious , this coffee has several health benefits as well .

VIETNAM

CA PHE SUA DA – Vietnamese iced coffe is made with medium to coarse ground Vietnamese coffee , with a small metal drip called phin ca phe . The uniqueness of this coffee is that it is often consumed with condensed milk . There is also a Vietnamese egg coffee which is very popular which is made with brewed coffee , chicken egg yolk and condensed milk. The usage of condensed milk took place as there were limitations on the availability of fresh milk , as the dairy farming industry was yet to develop fully and properly . And condensed milk became a popular alternative .

IRELAND :

IRISH COFFEE – Irish coffee , redefines coffee consumption in a way , as it is a cocktail which consists of coffee , Irish whiskey , sugar and is topped with ice cream. It was invented by a man named Joseph Sheridan in around the year 1942.

Know the 5 Health Benefits of Coffee

We all are accustomed to having one or the other beverages in a day at least once or twice. While as children we were the fans of bournvita, horlicks, boost etc., as an adult we get habituated to coffee or tea. Both the beverages are good with their own benefits. But youth these days seem to be more of a coffee fan than tea. And this is one of the ways to lead a healthy lifestyle because coffee does have a lot of health benefits. Some of them are as follows:

  1. Reduces Stress, Promotes Happiness: Harvard study of over 50,000 women found that depression risk decreased as caffeinated coffee consumption increased. Coffee reduces the stress hormones which further relaxes the person. Researchers found that drinking coffee is linked to positive emotions, including pleasure, kindness, affection, satisfaction, friendship, calm, and yes, happiness. The findings also noted that no negative emotions were tied to coffee consumption. No doubt why coffee is called the HAPPY JUICE.
  2. Reduces the risk of type 2 diabetes: A 2018 meta-analysis of 30 previously published studies concluded that coffee consumption is inversely associated with the risk of type 2 diabetes. For each cup per day increase in coffee consumption, Researchers found that chance of developing the disease decreased by 6%. The possible reasons for the link include coffee’s antioxidative and anti-inflammatory effects, ability to boost calorie burning, impact on the content and diversity of health-protective gut microbes.
  3. Provides more energy for doing heavy exercises: Several studies have shown that in moderation, caffeine enhances athletic performance. The effects include improved circulation, increases in muscular strength, endurance, and power, plus reduced pain. That may help you push just a little bit harder during workouts, resulting in better improvements in muscle strength and/or endurance. A study found that muscle carbohydrate stores are replenished more rapidly when athletes consume both carbs and caffeine following exhaustive exercise. Compared to carbohydrates alone, the combo resulted in a 66% increase in muscle glycogen (the storage form of carbs) four hours after intense exercise. This surge in energy reserves ups your ability to exercise harder and/or longer the next time you’re ready to get your heart rate up.
  4. Keeps you body Hydrated: Coffee has always been blamed as a great dehydrating agent. However, newer research indicates that after about four days of consistent caffeine intake, your body adjusts, which negates the dehydrating effect. The trick is, you have to be consistent. In other words, if you sometimes have one cup of coffee in the morning, sometimes three, or if you occasionally reach for it in the afternoon, you may feel the diuretic side effects, such as headache and low energy.
  5. Has antioxidants: As we all know that coffee seeds are the seeds found inside red or yellow fruit. Both the fruit and the seed have high antioxidant power. In fact, one study found coffee to be the single greatest contributor to total antioxidant intake. This is likely because 65% of American adults say they drink coffee, while only one in 10 eat the minimum recommended five daily servings of fruits and veggies. In other words, coffee becomes the top source of antioxidants by default. Nonetheless, the antioxidants in coffee have been linked to health protection. Chlorogenic acid, a polyphenol abundant in coffee, has been shown to reduce inflammation, and it may play a key role in protection against chronic diseases, including obesity. And just in case you’re wondering about the coffee fruit, it can be turned into compost, or dried and brewed as tea. It’s also being used in products like energy drinks, since the fruit also contains caffeine.

If only drinking coffee can provide us such good health benefits then let’s promise a cup of coffee to our body everyday.

Dalgona Coffee: The Latest Instagram Fad

 

While the lockdown has ignited various trends on social media, one that has received a major global following is #DalgonaCoffee.

If you’re avid user of social media, chances are that you have come across the Dalgona Coffee wave perhaps when a friend uploaded a story on Instagram, flaunting a beautiful cup of coffee; a glass full of milk topped with a fluffy and creamy layer of whipped coffee or when you came across posts of people sharing their attempts (especially on TikTok) at making this quarantine-chic drink. This frothy DIY coffee drink is a cheap and cheerful viral trend that everyone these days seems to be whipping up at home.

So, what even is Dalgona Coffee?

The frothy, light as air drink is known as Dalgona coffee. The name ‘Dalgona’ originated from a South Korean toffee by the same name – a sugary toffee with a thick sponge-like exterior and it took off from there. The trend was first popularized in South Korea, spreading across the world as more countries started recommending that people engage in social distancing. This latest Instagram food trend is meant to be made at home and shared online, which might be why you are seeing it all over social media.

One might wonder what’s with the sudden obsession?

Well, first of all it’s coffee. Some like it chilled and cold brewed, while others prefer their filter coffee. Some can’t do without their morning cappuccino, while others still swear by the humble latte. However it is enjoyed, Dalgona coffee is an interesting new recipe for the caffeine addicts to try. Coffee connoisseurs basically united to create a new recipe that ended up going viral on social media, globally and in India. Second of all, it looks beautiful and in this day and age if something is Instagram-worthy, well then you put it on your social feed and it spreads like a wildfire. Third of all, it’s a bit of a treat. Having a cup of coffee that feels like silky moose. What’s not to love?

Perhaps the main reason Dalgona Coffee became so viral was because of its simplicity. Practically anyone could make it. You don’t need any fancy tools, extensive knowledge about coffee, or any sort of special skill. After all, it requires little more than pantry staples and patience to create.

Additionally, the Dalgona Coffee trend emerged in the midst of the COVID-19 pandemic and quarantine. An easy, fun, and delicious drink you could make at home with your family and friends? It was the perfect recipe (both literally and figuratively). People shared their successes and failures of making the drink online, which piqued a lot of curiosity and sense of community. With a lot of people self-isolating or quarantining themselves during the lockdown, the only thing left to do is spend more time in the kitchen upgrading your usual recipes. So, how do you make it?

Ingredients:

All you need is four simple ingredients and your delectable frothy coffee is on the table to enjoy. This recipe is made using just ingredients –Instant Coffee, Sugar, Warm Water and Chilled Milk.

Instructions:

  1. Mix sugar, coffee and warm water in a bowl.
  2. Use a whisker or be prepared to whisk your way through this coffee. Keep whisking the coffee for at least 15 minutes until it has a very creamy texture.
  3. In a glass, pour cold milk with ice and then add the frothy coffee mixture on top of the milk. Enjoy!

This fledgling new trend of the aesthetically pleasing South Korean coffee has given people and coffee lovers all across the world an interesting project to invest their time and break the monotony during the quarantine period.