Tag: OTT

Google Play Movies will become free for viewers

Streaming services have been able to get the maximum profits during the pandemic. They have been a lifesaver for several people. As a result, several OTT platforms stream some of the best series for us. But there have been some issues for the users. One of those problems has been the subscription service that platforms have. It is sometimes difficult for the users to shell out money every month for the subscription.

So, there has been a revelation by XDA Developers that there are chances that Google will introduce ad-based movie streaming on Google Play Movies. It has been done to make the platform more popular. It has been revealed after an analysis of the APK of the app. It is similar to the feature that YouTube provides.  

In the entertainment market, online streaming platforms have been the king for the last couple of years. Several movies and shows are being released especially for the OTT platform. As a result, several big production houses like Bollywood, Hollywood and various others all around the world are creating content for the OTT platform.

As a result, platforms like Amazon Prime, Netflix and many others are already gaining users and popularity. But Google Play Movies has been on the back foot in this case. The content that is available on this platform is paid. Due to that, the users are finding it difficult to use the platform as they will have to pay individually for each content.

https://unsplash.com/photos/DsmDqiYduaU

So, now Google might launch this service for its users. But there is no clarity that which content will be free and which will not. Once, the confusion is clear then it will be better for the users. 

On the other hand, mobile networks are also making users in India stream more content over the internet. The decrease in internet costs in the country is also making it possible for users to consume more data. All of these changes were made possible by the introduction of the JIO 4G network in the country.

Now, there is another point for streamers to take advantage of. The feature is that of the higher penetration of smart devices in various households. The pandemic pushed several people to buy devices or upgrade their existing one. This was done to complete the various tasks that people need a device for. Also, the new devices helped various people beat their boredom by watching content online. 

The higher usage and the slow but steady expansion of devices that support streaming platforms are also making it easier for people to stay UpToDate with their favourite shows. It is due to the support that various devices like tablets, smartphones and many more have. The continuous software support which is currently being provided by the major smart device companies is also helping in making various devices eligible for use by the users. The constant support is also making the various streaming platforms push out an update for their apps so that they can work on various devices. 

So all of these points are going to help google play movies get more viewers after they release the ad-free support for the users. But for the time being this news must be taken with a pinch of salt.

Love and Gelato: Critique

Most binge watchers would have guessed it right. Yes, it is the latest movie released on Netflix all about Lina a socially awkward and a control freak who travels to Italy all alone to fulfill her mother’s last wish as she wished her daughter to retrace her roman holiday.

Lina (Susanna Skaggs), the main character of the romantic drama “Love & Gelato,” recently lost her mother to cancer. She is required to carry out her mother’s final desire before enrolling in her first year of university at the Massachusetts Institute of Technology. Her mother’s journey to Italy in her childhood had a profound impact on her, and she asks Lina to do the same. Although conservative Lina is capable of worrying about everything. She graciously accepts to devote her summer in Rome.

Unavoidably, Lina is captivated by the city’s beauty—its cuisine, its landscapes, and—most importantly—its attractively enticing boys. Alessandro (Saul Nanni), a blue-eyed rich boy headed for a Boston fall, captures her attention. A kind and hospitable chef named Lorenzo (Tobia De Angelis) shows interest in her square peg in round hole and Alessandro turns out to be too worth a try. Lina discovers motivation in Italy with the help of her mother’s old friends and Lorenzo, even daring to look for her Italian father, the man her mother left behind.

The film is filmed in an unremarkable manner to match the story’s depiction of the actors’ uncreative naiveté courtship. Brandon Camp, the film’s writer and director, chooses brightly oversaturated colors, a humorous approach. It’s the type of movie that is more concerned with the allure of an excellent Italian dialect than it is with coming up with creative—or even very beautiful—ways to capture Rome on screen.

Traditional Television vs OTT

Electronic television was originally invented Sir Philo Farnsworth, on September 7th, 1927, who was an American. On earlier days, having a Television was of a great deal. It was considered as a luxury because of its High cost. If one person had a television set, others gathered his home to watch news or sports. Televisions came after radio which became hugely popular worldwide as it provided audio also as well as videos. Television is a media where we ought to find and surf across a lot of channels, films and television shows in various languages, by paying off a fixed price. Shows such as Ramayana, Mahabharata on Cable television broke all the records and attracted a lot more viewers. Traditional television mandatorily needs Cable connectivity. There are several dealers all over India who provides these facilities to people regularly. This media works by sending transmission signals and transmits them through antennas, also Satellite televisions are also available which takes the help of Satellites for communications . Televisions basically confers people to their homes and it is a favorite time pass for many. Various shows all over the world are made specifically for this platforms. The Target audience for media platform is all the age group from children to old age. A person can choose any show according to his preference and watch the same. Televisions created a vast impact on people as because people from all over the world can enjoy these shows if it is live telecasted. Cartoons, Music, games also can be relished on. Televisions serves a great bundle of entertainment for those elders or the housewives who watch particular serials on their free times. T.V. can be used for a student’s purpose as well as it can help as a means of knowledge to children, in a funny way, without going anywhere else, when special classes are provided. Television is probably the best platform for Broadcasting International News.

OTT stands for Over the Top which is in fact a relatively new Technical concept. This is an online media platform which provides content entertainments like Films, Television shows e t c. OTT do not requires a cable connectivity. the best part here is that several latest films are being launched here, or directed and made for this platform only, hence this created an immense trend across the world, and is also adopted by our country. OTT mostly refers to such media field via high speed Internet connections rather than the Cable connections, as used by televisions. By charging appropriate data, these contents can also be passed through smartphones supporting the same. Television was more of an offline Platform whereas OTT is an online platforms. Here you can make your own time to watch a series or even download that to see it afterwards. OTT is so much well-liked and approved by the youngsters because they have a busy study schedule for which they do not have time to watch regularly. OTT cuts off a lot of costs as you get to see only what you pay for, not extras. Also you don’t have to sit and watch unnecessary advertisements in between. You do not have to go to Cinema Halls, just have to download the movie and watch it for free. OTT has encouraged raw talents to show their creativity and gave new life to dynamic entertainment shows. Televisions basically has single handedly controlled the market and distribution o such creations till this day before onset of OTT platforms. OTT holds the copyright of the shows to and is the sole supplier. OTT is also known as Online or Media TV.

According to KPMG Media and Entertainment report 2018, the Indian OTT market is expected to grow 45 per cent to reach R.s. 138 billions by end of Fiscal year, 2023. Reports by Ernst and Young states that number of OTT users in country will reach 500 million by 2020, making India 2nd biggest market after US. 5 most subscribed OTT platforms are Disnep + Hotstar, Amazon Prime, Sony LIV, Netflix and Voot.