Tag: Online Marketing

Social Media Marketing – A Look Into The Future Of Marketing

Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.

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Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.

Rise of Video Content:

Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.

Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.

Lead Generation through Social Media:

Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.

Influencer Engagement:

Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.

Conclusion:

When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.

Digital Marketing – A new chapter in the Book of Marketing

With the percentage of internet users growing at an astonishing speed, most businesses are focusing their attention from offline to online marketing strategies along with their marketing spend. Digital marketing is developing at a phenomenal rate globally because of this reason. So if an enterprise is looking to expand in this climate, it needs to develop an online presence by focusing on internet penetration and interaction with users. Digital marketing is a high intensity advertising tool in this new era of digitization, capable of reaching a large audience anywhere and anywhere.

It actually allows a brand to be prevalent in a given context because the internet isn’t geographically bound and constrained. All the traditional advertising rules were tossed out the window and the power structure shaken to the core when the realization dawned on marketers how potent a digital marketing tool would be. The web has transformed the entire advertising and marketing system, to put it succinctly. In India, the digital advertising sector is experiencing a boom like never before. Until the current situation, Internet access was a privilege of sorts, the internet was used mainly by a small percentage of the population.

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But a silent coup began in the form of changing the populace’s lifestyle. The internet went from being such a luxury service enjoyed by a few to a commodity meant for the public all attributable to technological advancements such as smartphones , laptops , tablets, etc. A classic example of this transition is e-commerce growth that has been helped by digital marketing miracles. Today, 35 percent of India’s population is using the internet and this number is expected to increase to 57 percent or more in the coming years. On this fact alone one can say that India’s Golden Age of digital marketing is on the verge of beginning.

The primary objective of any company is to prosper and if it does not expand, at one point it is set to fail. A company needs to further its business and expand market share to grow. In a highly dynamic business environment it simply cannot afford to rely on outdated marketing tools to achieve that goal. That’s where Google has been a resource for companies trying to expand and market themselves online. Google has developed so many valuable marketing resources for consumers that one can’t help but be tempted to go virtual.

Apart from that, most businesses have ventured into social media marketing to get a massive advantage and grow the company as it provides great platforms for creating a product and meeting potential clients. This is the main reason why on popular social media websites such as Pinterest, LinkedIn,  Facebook , Twitter , Instagram, YouTube and other social media networks one gets to see so many renowned businesses. Advertising was once a pretty common thing to understand. The corporation with the highest marketing budget generally prevailed. Therefore they could reach a wider audience they were more likely to attain the progress they wanted. Not quite so now.

The digital revolution had meant free advertising was everywhere for a time. Social networking networks, led by Facebook, brought back the pay-for-play concept. In other words, you’ve got to commit a small budget to reaching people through social media.

That is not necessarily a bad thing though. On the flip side, it means you can start competing as an advertising company based on your skills as opposed to simply spamming lots of posts, which had been the case before.

The digital age has regarded an era where anyone will enter the advertisement dogfight. Okay, those with large budgets still have an edge, but it’s no longer the deciding edge of before. Even the smaller businesses have good reason to play. Over the past few years, digital marketing has seen a massive upswing; every day, social media and search engines receive billions of messages. However, the aggressive complexity of online advertisement leads to a substantial decline in advertisement campaigns’ ROI. The through efficacy of obsolete tactics has paved the way for cutting-edge marketing innovations such as artificial intelligence, augmented reality and virtual.

As of now, digital marketing is growing and in the future it will only get better with steady technological advancements. There are only few instances of augmented reality being introduced digitally and the possibilities are likely to become endless with machine learning slowly making its way to the forefront of the digital world.And to end up making the most of that, businesses around the world should be prepared to keep up with changing conditions. If they want to establish a brighter future for themselves they must be ready and able to constantly upgrade. Exhilarating times are coming and for all those associated with digital marketing this will be a great ride.

How to grow your business through Instagram

Instagram is a great marketing tool for any business to flourish. It has over 800 million monthly active users. Despite it being a massive platform, it is fairly easy to grow your business on it. It allows you to connect with your fans, customers, partners, and prospects. For your account, to be worth your efforts and time, the most important thing is to be active on it. 

Let’s take a look at how Instagram can help in building a brand and grow your following without spending a single penny on advertising.

  • Post images that attract the audience – A picture is worth a thousand words so make sure it counts. To get active audience engagement, offer both – great design and value. Use sites like Canva and Stencil to design the best infographics or posts. No need to hire graphic designers, these tools make your posts look extremely professional at free of cost.
  • “Call to action” a must thing – There are a lot of companies that just post on Instagram without the customers knowing what to do, where to go. One can always make use of the bio section for a strong “Call-to-action” that directs people to the sales page or the company’s website. This way it is much easier for better functioning of the business.
  • The right use of Hashtags (#) – Hashtags are extremely powerful for increasing engagement, categorizing posts, attracting followers to a certain niche and also to strengthen the brand image. Every time you make a post, make sure to write a caption with it including the hashtags ( don’t use more than 5 ). This will make your post look well put up and appealing to the audience.
  • Regularity in posting content – You don’t have to spam the audience but make sure to at least post one or two times a day. This will help in keeping the audience updated and be interested in your brand. None the less, the more the posting is done more the chances of a rapid increase in followers.
  • Engagement is the key – Engagement with the audience can be fruitful for your company. Start liking, commenting on their posts, it can often lead them to visit your brand’s Instagram handle. There are chances that they can also reciprocate by liking and following it. Purchasing followers can never be in one’s interest, so avoid it.
  • Look up to Analytics – Instagram provides an option to check the insights of the profile. One can see which post got the most engagement, which day is when people are most active, when is the best time to post. With the help of this information, plan your future posts accordingly to get the most mileage out of them.

All in all, this visual feed can reflect your brand’s uniqueness and differentiate your business from others. So with the right marketing strategy make the best use of it possible. Take advantage of all that Instagram has to offer and you are good to go.