THE TOP 6 COMPANIES WITH THE BEST CSR REPUTATION

By: Moksha Grover

Image credit: Relocation Africa Group

WHAT IS CORPORATE SOCIAL RESPONSIBILITY (CSR)?

Its been six years of the advent of the Companies Act, of 2013 that obligated companies to contribute over a specific size and profitability, a portion of their profits or benefits towards societal development, discourses about corporate social responsibility, or CSR, is all over the place. There have been workshops, seminars, meetings, newspaper articles, and award distribution ceremonies galore on the matter.  Today, CSR has become an important aspect for all companies in contributing towards both, society as well as increasing the brand value reputation of the companies. As corporate social responsibility (CSR) is not compulsory, many companies might not prioritize it or engage in it. However, there are many companies ranging from middle-class companies to highly valued companies who have contributed a lot to CSR and continue to contribute, knowing its importance. The top 6 companies with the best CSR reputation are:

INFOSYS LIMITED

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Infosys Limited is ranked as the top company in India, contributing the most towards CSR. Being an early adopter of corporate social responsibility (CSR) initiatives, its contributions to the environment and society have been key factors in the holistic growth of its business.

The company spent nearly Rs. 360 crores on various CSR schemes in the financial year 2019-20[1]. It has contributed to many covid relief works and among its main CSR initiatives in the financial year, 2019-20 were a 100-bed quarantine set up in Bengaluru in partnership with Narayana Health City, and another one which had 182 beds for COVID-19 patients for Bowring and Lady Curzon Medical College & Research Institute[2]. This company has also established the Infosys foundation— a nonprofit nodal body aimed at contributing toward community and society development and betterment and also fulfilling its CSR commitments. Infosys Foundation has worked with many non-government organizations for implementing its projects. Highlights of the Foundationโ€™s interventions in the past include the introduction of Aarohan Social Innovation Awards, restoration of water bodies in Karnataka, enabling the pursuit of access and excellence in sports through the GoSports Foundation, and disaster relief efforts in Tamil Nadu, Karnataka, and Kerala[3].

Image credit: The CSR journal

The above graph shows CSR spending of Infosys Ltd. in the last 5 years[4]

ROLEX WATCH CO. LTD.

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Rolex has been on the top 10 list of the most reputable companies in the world for four consecutive years. Rolexโ€™s success is attributed to the authenticity and longevity of its charity work. By investing in and committing to long-term social enterprise projects, Rolex has an impressive record of over forty years of philanthropic work[5]. The Rolex Awards for Enterprise which were established to commemorate the 50th anniversary of the Oyster Chronometer is a great example of CSR activity carried out by the company. All the individuals who demonstrate leadership and entrepreneurialism in the areas of technology, applied sciences, and the environment are presented with these awards. Since the inception of the Awards, 33,000 people from over 190 countries have applied, and 140 laureates have been selected[6]. These laureates have worked on projects benefitting millions of people in 60 countries across the globe[7]. Several initiatives under the Rolex Perpetual Planet have been taken up for upgrading our environment. These include watching over the Earthโ€™s blue heart, Heroes of the Oceans, and Paula Kahumbu: defending rights for elephants.

MAHINDRA AND MAHINDRA LTD.

Image credit: Avinash Chandra

Mahindra and Mahindra ltd. is known for its contributions to climate change and sustainable business practices. The company spent INR 93.50 crores on CSR initiatives during the financial year 2018-19[8]. The biggest CSR project for educating girls in India known as Nanhi Kali was conducted by Mr. Mahindra. This project provides free education to girls, who belong to low-income backgrounds and also empowers their families. The group works closely with non-profits like Naandi Foundation, which feeds over 1.3 million government school children every[9]. This project also encourages environment-friendly farming practices by working with many small farmers. Mahindra and Mahindra Ltd. has also won the award for Indiaโ€™s best CSR project in the Environment and Sustainability category for its green initiative of project Hariyali, which aims at planting 1 million trees on Indiaโ€™s green cover every year. In the financial year 2019-20, Mahindra & Mahindra planted 1.32 million trees, taking the total tally to 17.93 million trees[10]. Of these, 10.78 million trees have been planted in the Araku Valley, which besides greening the environment, also provides livelihood support to tribal farmers growing coffee in the region[11]. The companyโ€™s other CSR projects include Mahindra Pride schools: a unique 90-day livelihood training program for youths from socially and financially disadvantaged communities, Integrated Watershed Management Programme, saving a life with safer roads, employee social options, and covid-19 releif[12].

Image credit: The CSR Journal

The above graph shows the CSR Spends of Mahindra and Mahindra Limited for the last five years.

WALT DISNEY COMPANY

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Considering the Walt Disney company CSR report, it can be said that it is well organized, and consistent, and is in connection with the global reporting initiative (GRI) too.  The company has contributed a lot towards renewable energy, workforce investment, community engagement, charitable giving, and diversity and inclusion. In the financial year of 2019-20, Disney brought online a massive 270-acre, 50+-megawatt solar facility onsite in Orlando, in collaboration with the Reedy Creek Improvement District and Origis Energy USA[13]. The facility generates enough power from the sun to operate two of the four theme parks at Walt Disney World annually[14]. This, along with other initiatives, helped to reduce the net emissions by 47% in FY19 from 2012 levels[15].

Disney has also donated a lot towards workforce investment, supporting the long-term career goals of its employees through education.

The company is investing $150 million over the first five years to cover 100% of employee tuition, books, and education fees[16].

Disney also gave $338.2 million in cash and in-kind donations to non-profit organizations that bring comfort, inspiration, and opportunity to kids, families, and communities around the world[17].

Image credit: Slideshare

COCA- COLA COMPANY

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Coca-Cola aims to create a sustainable and better future. For this, they follow various activities like Focusing on a World Without Waste, Maximising water conservation, reducing carbon footprint, etc.

In addition to this, all the countries where coca-cola has its market, have increased employment and helped to raise the standard of living which has, in turn, helped to strengthen the national economy.

The company has also launched its project known as the last mile, which aims to expand access to HIV and malaria medicines across Africa. The Coca-Cola Foundation recently awarded a $2 million grant to Project Last Mileโ€”$1 million for South Africa and $1 million for additional countries across the continentโ€”as part of the foundationโ€™s $20 million โ€œStop the Spreadโ€ fund[18]. An additional $500,000 grant from The Coca-Cola Foundation has supported COVAX, a program co-led by the World Health Organization (WHO) to ensure equitable global access to COVID-19 vaccine tests and treatments in the worldโ€™s poorest countries[19].

The company also aims at making all its packaging 100% recyclable and also reduce its carbon emissions 25% by 2030 from a 2015 base year[20]

Image credit: research-methodology.net

TATA CHEMICALS LTD.

Image credit: csrbox.org

The CSR model of Tata chemicals limited is very unique. Although the prescribed CSR for 2019-2020 was 21.39 Crores, the company went on to spend 37.81 crores on community development projects[21]. Tata Chemicals spends INR 12 crores on CSR annually, and wildlife conservation accounts for 30% of the budget of the TCSRD[22]. The company has also established the Tata Chemicals society for rural development. The companyโ€™s CSR agenda also focuses on empowerment, inclusionโ€”especially of women and socially backward communities, volunteering, technology, innovation, etc. At Okhai, the company provides sustainable livelihood to 900 rural women artisans by applying their traditional handicraft-making skills to create marketable products[23].

Blossom: Promotion and development of native handicrafts โ€ขEnhance: Overall enhancing the quality of life, Aspire: Education and vocational skill development, Conserve: Investment in Bio-diversity, natural resource, and climate change management leading to increase in environmental sustainability, Nurture: Health care, sanitary solutions, and safe drinking water are some of the other projects taken up by Tata chemicals ltd[24].

Image credit: Tata Chemicals

[1]  Kasmin Fernandes and Hency Thacker, โ€˜Top 100 companies in India for CSR in 2020โ€™, The CSR Journal (November 3,2020) < https://thecsrjournal.in/top-indian-companies-for-csr-in-2020/> accessed 18th October,2021

[2] Ibid.

[3] Ibid.

[4]  Hency Thacker, โ€˜The Ultimate Report on CSR of Infosys Limitedโ€™, The CSR Journal (May 18,2021) < https://thecsrjournal.in/infosys-csr-report-india-2020/> accessed 18th October,2021.

[5]  GivingForce Team, โ€˜Rolex: CSR Business Model Analysisโ€™, GivingForce (July 18, 2018) <https://www.givingforce.com/rolex-csr-business-model-analysis/ > accessed 18th October,2021

[6] Felix Scholz, โ€˜LIST: 5 times Rolex helped to make the world a better place (for more than just your wrist)โ€™, Time Tide (September 26,2016) < https://timeandtidewatches.com/list-5-ways-rolex-helped-change-the-world/> accessed 18th October,2021.

[7] Ibid.

[8] Kasmin Fernandes and Hency Thacker (n 1)

[9] Ibid.

[10]  Hency Thacker, โ€˜The Complete CSR Report of Mahindra and Mahindra Limitedโ€™, The CSR Journal (January 27, 2021)< https://thecsrjournal.in/mahindra-csr-corporate-social-responsibility-activities-report/ > accessed 18th October,2021.

[11] Ibid.

[12] Ibid.

[13] โ€˜Disney Publishes its 2019 Corporate Responsibility Reportโ€™, The Walt Disney Company (March 12,2020)< https://thewaltdisneycompany.com/disney-publishes-its-2019-corporate-responsibility-report/ > accessed 18th October,2021.

[14] Ibid.

[15] Ibid.

[16] Ibid.

[17] Ibid.

[18] โ€˜Iteration, for Good: How Project Last Mile is Supporting Covid-19 vaccine distribution in Africa and Beyondโ€™, The CocaCola Company (September 20,2021)< https://www.coca-colacompany.com/news/project-last-mile-covid-19-vaccine-distribution > accessed 18th October,2021.

[19] Ibid.

[20] โ€˜Sustainable Businessโ€™, The CocaCola Company <https://www.coca-colacompany.com/sustainable-business > accessed 18th October 2021

[21] Kasmin Fernandes and Hency Thacker (n 1)

[22] Ibid.

[23] Alka Talwar, โ€˜Championing CSRโ€™, Tata (March,2018) < https://www.tata.com/newsroom/alka-talwar-championingcsrtatagroup#:~:text=Tata%20Chemicals%20works%20closely%20with,technology%20and%20innovation%2C%20and%20volunteering.> accessed 18th October,2021

[24] Amit Khurana, โ€˜Indiaโ€™s Top 10 Companies for CSR Initiatives in 2018โ€™, Cross Barriers (November 8,2018)< https://crossbarriers.org/indias-top-companies-for-csr-initiatives-in-2018/ > accessed 18th October,2021.

Global Citizen Live 2021

Global Citizen Live is a charity concert organized by the Global Citizen Organization founded in 2008. It hosts an annual music festival, one of the main objectives of the event is to raise awareness of global poverty and climate change.

Broadcasting from sites on six continents, including New York’s Central Park and in front of the Eiffel Tower in Paris, Global Citizen also secured pledges from France for 60 million COVID-19 vaccine doses for developing countries and corporate pledges for planting 157 million trees around the world.

This yearโ€™s festival held across six continents, was the largest, part of global citizenโ€™s 2021 Recovery Plan For The World Program. Added to the festival mission was an aim to help bring an end to the COVID-19 pandemic. The main focus was on equity.


Artists and politicians alike from around the world had converged for the cause of the festival. International artists like Shawn and Camilla Mendes, Ed Sheeran, Doja Cat, Billie Eilish, BTS, Metallika, Coldplay, Lizzo, One Republic, Jennifer Lopez, Paul Simon, Demi Lovato, H.E.R., among many others.

Personalities from India included Priyanka Chopra as the host. Others like Amitabh Bacchan, Anil Kapoor, Amit Trivedi, Farhan Akhtar, Badshah, Tanishk Bagchi, Ayushmann Khuranna, Dia Mirza, Hritik Roshan, Sonakshi Sinha also played their considerable part in the event.

Vaccine pledges, which also came from the governments of Croatia and Ireland, followed numerous pleas, including from Prince Harry and Meghan, the Duke and Duchess of Sussex, onstage at Central Park on Saturday afternoon.

โ€œThis year, the world is expected to produce enough doses to meet the target of vaccinating 70per cent of people in every single country,โ€ Meghan, the Duchess of Sussex, said to cheers from the Central Park crowd. โ€œBut it is wrong that so much of the vaccine supply has only gone to just 10 wealthy nations so far, and not everyone else.โ€

Written by : Ananya Kaushal

The struggle is real

Every person has it’s own philosophy

What suits you, belongs you

AS IT IS!!

Starting from Darwin’s theory of survival of the fittest proves to be true even today, as everyone is striving to live. An individual tries to apply his consciousness to prepare plans for the future. One wants to move things as he wishes to regardless of the consequences. The never-ending desires keep adding up to the list and lead the being into the vicious cycle. While philosophy is an attempt to satisfy these reasonable desires. It is not an amenity but a necessity. In a broad sense, it means “love of knowledge “and tries to understand things that remotely concern man.

Several fields deal with different questions regarding the universe and man. The two broad branches were divided based on the belief of Vedas. Those who believed in it were termed as orthodox and the others as heterodox. Every book tried to solve the questions in their way. However, Bhagavad Gita made an effort to bring the direction towards an end of desire.

The meaning of Bhagavad Gita is 'Lord's song.' The words which were spoken by Krishna to Arjuna on the battlefield of Kurukshetra later got written down in the form of this pious book. 

It begins with teaching Arjuna regarding the duty of the Prince to fight against evil. It gives a synthesis of the three paths of knowledge, action, and devotion. The fundamental focus is on the path of Nishkaam karma.

A middle way between pravriti and nivriti proves to be the ethical doctrine. Pravriti refers to the actions which one does to get the fruits in return. While, nivriti is the giving up of all the materialistic things and responsibilities to achieve a life of sanyasi. Therefore, nishkaam karma avoids the extremes and accepts the necessities of both the karma. It depicts that one should do work without any expectation of getting the same in return. A sense of detachment and duty should arise.

A person needs to have a mental state of equanimity. The actions should be done either for humanity or the devotion towards God.

Happiness is the only key to live a happy and healthy life. However, it is disrupted by the expectations raise due to the unfulfillment of desires. When a person starts following this journey of Nishkaam karma, it does not only benefit him but also the society. And in turn the struggle becomes saral.

To whom the pleasure and pain are the same, is fit for attaining immortality.

โ€œPoverty is the worst form of violenceโ€. โ€“ Mahatma Gandhi.

We can define poverty as the condition where the basic needs of a family, like food, shelter, clothing, and education are not fulfilled. It can lead to other problems like poor literacy, unemployment, malnutrition, etc. A poor person is not able to get education due to lack of money and therefore remains unemployed. An unemployed person is not able to buy enough & nutritious food for his family and their health decline. A weak person lacks the energy required for the job. A jobless person remains poor only. Thus we can say that poverty is the root cause of other problems.

How Poverty is Measured?

For measuring poverty United nations have devised two measures of poverty โ€“ Absolute & relative poverty. Absolute poverty is used to measure poverty in developing countries like India. Relative poverty is used to measure poverty in developed countries like the USA. In absolute poverty, a line based on the minimum level of income has been created & is called a poverty line. If per day income of a family is below this level, then it is poor or below the poverty line. If per day income of a family is above this level, then it is non-poor or above the poverty line. In India, the new poverty line is Rs 32 in rural areas and Rs 47 in urban areas.

Causes of Poverty

According to the Noble prize winner South African leader, Nelson Mandela โ€“ โ€œPoverty is not natural, it is manmadeโ€. The above statement is true as the causes of poverty are generally man-made. There are various causes of poverty but the most important is population. Rising population is putting the burden on the resources & budget of countries. Governments are finding difficult to provide food, shelter & employment to the rising population.

The other causes are- lack of education, war, natural disaster, lack of employment, lack of infrastructure, political instability, etc. For instance- lack of employment opportunities makes a person jobless & he is not able to earn enough to fulfill the basic necessities of his family & becomes poor. Lack of education compels a person for less paying jobs & it makes him poorer. Lack of infrastructure means there are no industries, banks, etc. in a country resulting in lack of employment opportunities. Natural disasters like flood, earthquake also contribute to poverty.

In some countries, especially African countries like Somalia, a long period of civil war has made poverty widespread. This is because all the resources & money is being spent in war instead of public welfare. Countries like India, Pakistan, Bangladesh, etc. are prone to natural disasters like cyclone, etc. These disasters occur every year causing poverty to rise.

Ill Effects of Poverty

Poverty affects the life of a poor family. A poor person is not able to take proper food & nutrition &his capacity to work reduces. Reduced capacity to work further reduces his income, making him poorer. Children from poor family never get proper schooling & proper nutrition. They have to work to support their family & this destroys their childhood. Some of them may also involve in crimes like theft, murder, robbery, etc. A poor person remains uneducated & is forced to live under unhygienic conditions in slums. There are no proper sanitation & drinking water facility in slums & he falls ill often & his health deteriorates. A poor person generally dies an early death. So, all social evils are related to poverty.

Government Schemes to Remove Poverty

The government of India also took several measures to eradicate poverty from India. Some of them are โ€“ creating employment opportunities, controlling population, etc. In India, about 60% of the population is still dependent on agriculture for its livelihood. Government has taken certain measures to promote agriculture in India. The government constructed certain dams & canals in our country to provide easy availability of water for irrigation. Government has also taken steps for the cheap availability of seeds & farming equipment to promote agriculture. Government is also promoting farming of cash crops like cotton, instead of food crops. In cities, the government is promoting industrialization to create more jobs. Government has also opened โ€˜Ration shopsโ€™. Other measures include providing free & compulsory education for children up to 14 years of age, scholarship to deserving students from a poor background, providing subsidized houses to poor people, etc.

Poverty is a social evil, we can also contribute to control it. For example- we can simply donate old clothes to poor people, we can also sponsor the education of a poor child or we can utilize our free time by teaching poor students. Remember before wasting food, somebody is still sleeping hungry.

Overcoming poverty is not a gesture of charity. It is an act of justice.

—nelsen mandela

What are different types of aggressions

Researchers identify two types of aggression related to sports: instrumental aggression and hostile aggression.What is instrumental aggression?By nature, certain sports (such as football, ice hockey, etc.) have higher levels of contact between players. Thus, they inevitably include more aggression. But such violence is often within the bounds of the game. You often need to play with a certain measure of physical aggressiveness in order to win. Thatโ€™s instrumental aggression.Hostile aggression, on the other hand, is violence that goes beyond the scope of the sport. Being hostile refers to โ€œimpulsive, angry aggression intended to hurt someone who has in some way provoked an individualโ€ (Russell, 2008). One famous example of hostile aggression in sport is a 2006 World Cup football (soccer here in the U.S.) match. After being insulted by Italian athlete Marco Materazzi in the middle of the game, French player Zinedine Zidane delivered a serious headbutt to his chest, which sent him flying to the ground. Such action was in no way necessary to the game itself; it was simply a way to retaliate against the athlete. Zidane wanted to hurt his provoker as badly as possible.Hostile Aggression Among Teen AthletesIn discussing the problem of aggression, most experts are talking about the concept of hostile โ€“ not instrumental โ€“ aggression.In surveying 800 adolescent athletes playing 10 different sports all across the U.S., Shields (2005) found that 13% of students have tried to deliberately hurt an opponent at least once during a game. Seventeen percent have said something mean to an opponent. And almost 40% have tried to โ€œget backโ€ at another player.

Heroes Modeling Bad Behavior

Increased media attention on pro-athletes has revealed shocking displays of violence both on and off the sports field. This has an influence on young fans, who often admire and glamorize such athletes. One researcher (Smith, 1983) asked adolescent hockey players who their favorite National Hockey League (NHL) player was. He found that there was a positive correlation between skaters whose NHL hero was aggressive and the young athleteโ€™s own play.

Aggressive Parents

But aggressive behavior isnโ€™t only seen on TV. Often, itโ€™s closer to home. Certain parents could be violent and aggressive with their children at home, as well as on the sports field. (One Minnesota survey found that 17% of adolescent athletes said that an adult had hit, kicked, and slapped them while participating in sports.) Experiencing such violent behavior has a mimicking effect, says researchers. See the case of Thomas Junta and Michael Costin in 2000, and what happened to their kids thereafter.

Showing Loyalty or Seeking Revenge

Moral reasoning theory suggests that some teens think aggressive behavior is not just okay, but even the right thing to do in certain circumstances. โ€œAggressive behavior is oftenโ€ฆjustified by players to demonstrate loyalty to teammates, and especially injured teammates, by seeking revenge particularly in competitive, body-checking leagues,โ€ says Cusimano (2016). Hurtful insults, mean taunts, and even stares can provoke certain players, who will then retaliate by become more aggressive (Gordon Russell, 2008). Sports psychologists note that not all athletes respond to the same provocation in the same way. Personality differences, temperament, and even regional hometown (!) change the way athletes will respond to a hurtful remark. For example, Type-A teens will be more likely to get angry when theyโ€™re insulted.

Getting Too Hot

Sounds crazy, but it really is true: environmental factors like heat leads to aggression. Science even proves it. Research on weather and crime shows that acts of violence happen most during the summer. In the same vein, getting hot during a sports game can make an athlete more physically aggressive. In analyzing more than 2,300 National Football League games and matching them up with the temperatures on each day, researchers found that the hotter it was, the more aggressively teams played. They determined this conclusion based on comparing temperatures to the number of aggressive penalties teams accrued. Even when the temperature is fairly mild, though (or even cold, as in ice hockey) your teen athlete could be getting warm by all the physical activity theyโ€™re doingโ€”running, throwing a ball, tackling, etc.โ€”not to mention all the layers theyโ€™re wearing and the gear theyโ€™re carrying.

Biological factors

Certain teens may simply be more aggressive, naturally. Studies have shown, for example, that the level of testosterone in male athletes impacts their aggressive level. (Simpson, 2001). In one experiment, male participants with both high and low testosterone levels were given escalating shocks. The males with high hormone levels responded with more aggression than the others.  Changes in hormone levels can likewise increase or reduce aggression. During puberty, for example, which is when testosterone levels generally increase, competitive aggression increases as well.

Crowd Incitement

Many times, parents, coaches and fans encourage aggression from the sidelines. After analyzing parentsโ€™ remarks at more than 40 adolescent sports games, Meรขn and Kassing (2008) found that many parents and sports officials encourage a โ€œwar-likeโ€ aggression on the sports field. This winning-at-all-costs mentality (as evidenced by statements like โ€˜kill him!โ€™, โ€˜trip him,โ€™ โ€œDo what you gotta do,โ€™ let โ€˜em have it,โ€) could be trickling down to their children. These adolescents are getting the message that because itโ€™s so important to win, playing aggressively is okay. To them, the sport transforms from โ€œplayโ€ to โ€œwarโ€ โ€“ because thatโ€™s what theyโ€™re hearing from the crowd.

Living Up to Expectations

Theyโ€™re nervous about performing well. About 13% of parents admit theyโ€™ve angrily criticized their childโ€™s sport performance after a game. (Shields, 2005). Oftentimes, sports have become so important to the parent, and the parent has such high expectations for performance and the winning of the game, that many children are probably โ€œplaying much more aggressively than they would if their main objective was to hang out with their friends and have fun.โ€ Research shows that parents underestimate the pressure they place on their young athletes to succeed.

Changing the Culture: Sportsmanship First

According to a Monitoring the Future survey, 71% of adolescent boys and 68% of adolescent girls participate in school sports. With so many teen athletes playing sports, itโ€™s important to understand the factors that can lead to hostile aggression and take any steps one can to reduce it.

For parents, this could mean being mindful of their interactions with their children. Parents who are calm and try their best to reduce angry outbursts (not just at sports games, but also at home) are more likely to produce children who will act similarly. Likewise, parents can do their best in maintaining a low-stress approach to sports so as not to pressure their young athletes. In regards to media exposure, parents can also try to limit how much violence their teens are exposed to by monitoring their TV and media consumption.

Though some factors linking to aggression (such as personality or hormone levels) are out of oneโ€™s control, youth sports officials can try to create an atmosphere where hurtful taunts, songs and chants are discouraged, and positive sportsmanship is encouraged. This might limit the number of provocations in the game and thus the number of fights between athletes. In the same vein, angry spectator violence โ€“ which is shown to have a mimicking effect on adolescents โ€“ should have appropriate consequences.

Should community service be made mandatory for children?

“The best way to find yourself is to lose yoourself in the service of others.”

-Mahatma Gandhi

Community service is voluntary and unpaid work, which is done for a social cause and to help the under privileged people/animals. It includes working in NGOโ€™s and activism regarding a social cause.

Community service is an essential part of our society as it inculcates better learning and cooperation skills in young children. It also provides them with a sense of responsibility and self- sufficiency.

The habits learned at a young age gets embedded in oneโ€™s personality and we all know that. But we seem to be raising children who are not taught how life skills play a very massive role in their personality development and ,empathy and selflessness is the emblem of being a proficiently raised human being.

ย 

In schools, from the very beginning, children are taught to sprint towards scoring the best marks but we need to apprise them with the fact that education can make them literate but community service can transform them into a good citizen because this is the need of the hour.

Even in this time where COVID cases keep on increasing day-by-day and there is a pandemic on the shoulders of this world, students can sit at home and help in raising funds and helping the needy through the screens of their laptops and gadgets. Can anything be more powerful than this? But the field where we, as the society, are lacking is-awareness. And there will be proper awareness about this only when this particular area will mandatorily be a part of our curriculum.

Community service also provides students with better job and college opportunities and increases their chances of getting a scholarship in the future. So, what I believe is that the young minds have a lot of potential and chance of changing their world for the better but they can only grab this chance when they provided with the right appraisal from the very beginning of their lives.

There are various NGOs and websites which are willing to hire more and more people who have a passion about bring a change in this world. The following are some roles you can take up to work on in the latter-

  1. Content writer- Words have the power to transform this world and if you think that your words have that power, you can write for various NGOs and help in raising awareness about their upcoming programmes .
  2. Social media marketing- If you have good advertisment and marketing skills and have a good amount of knowledge about varios social media platforms, you should opt for this role, as it would require you to spread and market NGO campaigns through social media.
  3. Research work- This is in high demand when it comes to websites and NGO’s. If you are good at reaching conclusions and going in the depth of concepts, you can go for this.
  4. Fundraiser- If you work within a large community or have a big audience on social media or in general, you should work in this feild. With the introduction of covid-19, this field has came out to be the greatest need of the hour.

Community service should not only be a part of our college or job resume, but also a part of our personality, character and humanity.