When the world is changing for better, in which people wake up to the call of technology (alarms), it can be taken as a given that certainly technology has affected everyone. It’s obvious, therefore, that the youngsters would get involved in modern technologies. After all, the curious lot forms the youth of today, desiring to get their hands on the newest available gizmos on the market. If statistics are perceived, it can be clearly noted that most of the apps that come out onto the tech market are all created to capture the attention of the younger generation. It can also be found that the primary focus of the tech-market is on children and young adults.
Now comes a section where you have to decide whether or not to encourage the students to use the digital devices that are home to modern technology. Here are reasons why we should encourage the students in school to use digital gadgets:
One may argue that for students to learn information, digital gadgets are not really required. But one has to realize that technology is the future of this planet. Anticipating things, one will agree that the today’s children need the knowledge to use digital devices to help them learn, to survive in the demanding environment, which the future has for them.
New teaching methods were always looked into. The better the methods of teaching are becoming, the better the learners will learn. The inclusion of digital gadgets will make the learning process smoother. The basic point, after all, about why technology was incorporated to the world was to make life easy. In classrooms, teachers can incorporate technology like those mentioned in “How to integrate technology into education?”
* Dependable: When the children use digital devices, there is more than one way to learn things that cannot be comprehended. Students are able to become self-dependent, finding solutions to their problems. This would involve only careful tracking, whereby the use of illegal sites by the students would be kept on a list. If this is accomplished, students are free to learn not only the topics they need to learn for examinations, but with connectivity to the technology at their fingertips, they can gain knowledge on other topics and topics that interest them.
* Effective: there’s really no easier way to make kids learn something when they’re interested in learning. Digital gadgets are something each child wishes to own and use. When this interest is channelled into driving expertise, learning becomes enjoyable, simple, and most importantly successful.
These are just a few reasons why children need to be allowed to use digital gadgets in their schools. In the world everything comes with pros and cons. It’s the favourable path that will help us to get to the right target. Similarly, digital gadgets can be a problem in young people’s hands, but that is only when there is no proper monitoring. When the right aspects are to be done, we can see that if the interactive devices are used for positive forms of learning, children will learn quicker, faster and more efficiently.
When class sizes are increased, everybody learns of the outrage in an attempt to prevent having to raise the budget substantially to bring a new teacher to a public school system. You’re probably aware that schools with smaller classes are more attractive than schools with big ones; but what exactly is so impressive about small classes? How do you want your child to get this? Smaller classes have several advantages you should consider carefully.
Small class sizes cause the teacher to pay more one-on-one attention. Let’s face it: teachers are overburdened. We are not paid approximately enough for the uncertainty we contend with on a regular basis, so they sometimes end up taking home jobs with them during the form of marking papers or preparing lessons. Instructors have the opportunity to know about each student as an individual thanks to lesser class sizes, continue to work with them to build their strengths and eliminate their weaknesses.
Instead of your student being just another face in a huge crowd, they will have a greater chance of developing deep and lasting interactions with the other students around them. That also has educational benefit: if your student has a schoolwork question, he will have a greater chance of knowing who to call for a quick chat.
Teachers are often said to be teaching to the lower middle of the class. Someone below that point will have to battle for themselves, sometimes left behind in the crowd, and everyone above that spends most of the class time day-dreaming while waiting for everyone else to finish studying a concept that they figured out ten minutes into the lesson. No matter which end of the spectrum your student falls on, the instructor is more likely to be able to customize the lesson so that it remains at their level in a small class.
When there are thirty-five students in the classroom, it does not matter how skilled the teacher is. There will be disruptions. Even the small task of encouraging students to work together on an assignment can lead to confusion as thirty-five voices fill the air and that’s assuming the classroom doesn’t come complete with one or two trouble-shooters. Worse, major, personality differences are more likely to occur in a classroom, and to occur in extremes. Discipline is starting to take up more of the time of class than real teaching. Discipline is expected much less frequently in a lesser student classroom.
The more the number of students in a classroom grows, the more time admin duties need to be used up each day. It becomes a massive undertaking to hand out papers. That’s all apart from the process of assessment, when teachers are less likely to provide individual feedback in a rush to get through a big stack of papers and more likely to give just that grade and a quick statement or two. They are still fairly quiet. Even when all are extremely excellently-behaved in the classroom, thirty-plus bodies in a classroom are noisy. There’s a constant clatter of papers in their seats, sniffing noses, students shifting. For a student with problems of attention, those small disruptions can be the difference between a lesson that is fully understood and one that they do not understand at all.
Fifty years after the very first pride march, prominent organizers and activists talk about how it spread across the globe and made history. Last month marks the 50th anniversary of the first Pride march, which was held in New York City on June 28, 1970. The event – formally known as the Christopher Street Liberation Day March. June is Pride Month, when the world’s largest LGBTQ+ communities come together and celebrate the freedom to be themselves. Pride gatherings are rooted in the arduous history of minority groups who have struggled for decades to overcome prejudice and be accepted for who they are.
Pride events are directed towards anyone who feels like their sexual identity falls outside the mainstream -although many straight people join in, too. LGBT is an abbrevation meaning lesbian, gay, bisexual and transgender. The term sometimes is extended to LGBTQ, or even LGBTQIA, to include queer, intersex and asexual groups. Queer is an umbrella term for sexual and gender minorities who are not heterosexual or are not cisgender; intersex refers to those whose sex is not clearly defined because of genetic, hormonal or biological differences; and asexual describes those who don’t feel sexual attraction. These words may also include gender fluid people, or those whose gender identity changes over time or depending on the situation.
In the early hours of June 28, 1969, police blitzed the Stonewall Inn, a gay bar in New York’s Greenwich Village, and began dragging customers outside. Tensions increased rapidly as patrons resisted arrest and a growing crowd of bystanders threw bottles and coins at the officers. New York’s gay community, fed up after years of harassment by authorities, broke out in neighborhood rampage that went on for three days. The uprising became a catalyst for an arising gay rights movement as organizations such as the Gay Liberation Front and the Gay Activists Alliance were formed, modeled after the civil rights movement and the women’s rights movement. Members held protests, met with political leaders and interrupted public meetings to hold those leaders accountable. A year after the Stonewall rampage, the nation’s very first Gay Pride marches were held, that is how the pride march was started. In 2016 the area around the Stonewall Inn, still a sought-after nightspot today, was designated a national monument.
The word pride in the term ‘PRIDE MARCH’ is attributed to Brenda Howard, a bisexual New York activist nicknamed the “Mother of Pride,” who organized the first Pride parade to celebrate the one-year anniversary of the Stonewall uprising.
In 1978, artist and designer Gilbert Baker was commissioned by San Francisco city supervisor Harvey Milk – one of the first openly gay elected officials in the US – to prepare a flag for the city’s upcoming Pride celebrations. Baker, an eminent gay rights activist, gave a nod to the stripes of the American flag but drew inventiveness from the rainbow to reflect the many groups within the gay community. A subset of flags represent other sexualities on the spectrum, such as bisexual, pansexual and asexual.
At around 3 in the afternoon usually when I have my tea I switched in the TV to catch up on the news and unfortunately, the headline that I saw is one which I’ll never forget. I was devastated (still am), shook and almost in tears. Images of a 3-year-old boy sitting on the motionless body of his grandfather in J&K’s Sopore emerged from an encounter site. The 60-year-old grandfather was a civilian who was killed in the cross-firing on Wednesday morning in Kashmir when an encounter broke out between militants and security forces. The cops as they reached, rescued the boy and took him to a shelter. The boy wailed uncontrollably over his grandfather’s body. A police person carried the baby on his lap and took him away from the encounter site.
The police say Khan was killed in a crossfire when Kashmiri insurgents attacked their forces in the Sopore district of India-administered Kashmir. One Indian paramilitary trooper was also killed in the gunbattle, say the police.
Khan’s daughter says her father had gone to the bank to cash a cheque and on the way he was dragged out of his car and then shot in cold blood.
The CRPF personnel who took the child were relentlessly trying to calm him down but failed. They offered him biscuits, food, consoled him but to no avail. How could the child stop crying? He had seen his grandfather being shot right in front him. Imagine, just imagine the horror, the shock and the trauma that child has been going through.
While you and I look back at our childhood as a sweet dream and wish that we could go back to it, do you think this young boy will have the same memories? Will he remember his childhood days playing in his grandfather’s lap or will he remember sitting on his dead body, crying out for help?
Immediately after the incident this news was all over the media. All news channels were covering it but for them it was just another piece of content. There were panel discussions, debates, comments coming in, people tweeting- everything you can imagine. Virtually, the whole of India came out to offer their condolences to the family but should we not question the people who are responsible for this? Should we not question those politicians who just sit in their air conditioned cabins passing orders which only leaf to bloodshed? Today, I as an Indian demand an answer from the Indian government that why is it so that people in the valley have to suffer so much? Why is it so that children in the valley only see death? Why is there no peace? Why isn’t the government not taking any action?
Hacking is an attempt to access valuable information from a computer system without any permission or approval from the owner of the system or organization. In simple terms, it looks like a mischievous act but it actually needs a lot of intelligence and expertise to break into the computer system or network. It is a process of identifying the weakness or vulnerabilities in the system and exploiting it for their personal gain. For instance, like cracking (discovering) the system password, penetrating into the networks, and interrupt the network services to steal the online bank account or card details transferred through the Internet. The people who perform hacking are called as computer criminals or cybercriminals.
Classification of Hackers
Generally, hackers can be classified into 3 types. The first category, Black hat hackers try to find loopholes and weaknesses in the system and hack to take control over it for their personal benefits. They can destroy ( by introducing bugs or viruses), steal ( transfer money from bank accounts), or sell valuable information about the system. This is illegal or malicious hacking. The next category, White hat hackers are hackers who identify the system vulnerabilities, fix them, and keep the data secure and more hackproof. We shall discuss these ethical hackers in greater detail, a little later. The final category, Grey hat hackers include those curious people who hack for fun. They may both fix and exploit the vulnerabilities, but usually not for financial gain. Even if not malicious, their work can still be illegal, if done without the target system owner’s consent.
Ethical Hacking ….? Ethical Hacking is about improving the security of computer systems and/or computer networks. This process is fully planned, approved, and legal. Importance of Ethical Hacking Information is one of the most valuable assets of any industry or organization. Keeping information secure is vital to protect an organization’s image(trust) and save an organization a lot of money. Hacking can lead to loss of business for organizations that deal in finance such as banks and payment systems like PayPal. Ethical hacking gives them a competitive edge over cybercriminals who would otherwise lead to the financial loss of business. Ethical Hackers They are certified cybersecurity experts ( CEH – Certified Ethical Hacking Professional). They are usually employed by the target system’s owner and are typically paid for their job. Their work is not illegal because it is done with the system owner’s consent. They use the same methods and tools used by Black hat hackers. They attack the system to look for the potential loopholes in the system and make efforts to perfectly fix those security holes. They may also perform Penetration Testing and vulnerability checks to test the system’s defense network. Ethical hackers usually get written permission from the owner of the computer system and/or computer network before starting the procedure. They safeguard the privacy of the organization being hacked. They give a detailed report clearly specifying all the weaknesses spotted out in the computer system to the management. If needed, they communicate to the hardware and software vendors too.
Skills needed to become an Ethical Hacker Programming skills (HTML & scripting basics) are essential to becoming an effective hacker. Network skills and SQL skills are also essential. Full-fledged Knowledge of using the Internet , Operating systems ( Windows, Mac, Linux, etc) is needed. Tools used Hacking tools are programs that simplify the process of finding out and exploiting weaknesses in computer systems. Netsparker, Acunetix, Intruder, SaferVPN, Burp Suite, GFI LanGuard, HP WebInspect, Medusa, Nessus, etc to name a few.
Conclusion Ethical hacking comes with a price and is well suited for bigger firms. The below few tips might be useful for startups. A two-way firewall setup may be used. The operating system must be updated with security patches regularly. Browser security settings must be increased. The software must be downloaded from trustworthy sites.
Social Anxiety Disorder, also known as social phobia, is a type of anxiety disorder that causes extreme fear in social settings. People with Social Anxiety Disorder have trouble talking to people, meeting new people and attending social gatherings. They fear being judged or scrutinized by others. They may understand that their fears are irrational or unreasonable, but feel powerless to overcome them. Social anxiety is different from shyness. Shyness is usually short-term and doesn’t disrupt one’s life. Social anxiety is persistent and debilitating. It can affect one’s ability to: • work • attend school • develop close relationships with people outside of their family
SYMPTOMS OF SOCIAL ANXIETY DISORDER Social interaction may cause the following physical symptoms: • blushing • nausea • excessive sweating • trembling or shaking • difficulty speaking • dizziness or lightheadedness • rapid heart rate Psychological symptoms may include:
• worrying intensely about social situations • worrying for days or weeks before an event • avoiding social situations or trying to blend into the background if you must attend • worrying about embarrassing yourself in a social situation • worrying that other people will notice you are stressed or nervous • missing school or work because of anxiety It is normal to sometimes feel anxious. However, when you have social phobia, you have a constant fear of being judged by others or humiliated in front of them. You may avoid all social situations, including: • asking a question • job interviews • shopping • using public restrooms • talking on the phone • eating in public Symptoms of social anxiety may not occur in all situations. You can have limited or selective anxiety. For example, symptoms may only occur when you’re eating in front of people or talking to strangers. Symptoms can occur in all social settings if you have an extreme case.
What Causes Social Anxiety Disorder? The exact cause of social phobia is unknown. However, current research supports the idea that it is caused by a combination of environmental factors and genetics. Negative experiences also may contribute to this disorder, including: • bullying • family conflict • sexual abuse Physical abnormalities such as a serotonin imbalance may contribute to this condition. Serotonin is a chemical in the brain that helps regulate mood. An overactive amygdala (a structure in the brain that controls fear response and feelings or thoughts of anxiety) may also cause these disorders. Anxiety disorders can run in families. However, researchers aren’t sure if they’re actually linked to genetic factors. For example, a child might develop an anxiety disorder by learning the behavior of one of their parents who has an anxiety disorder. Children can also develop anxiety disorders as a result of being raised in controlling or overprotective environments.
Diagnosing Social Anxiety Disorder
There is no medical test to check for social anxiety disorder. Your healthcare provider will diagnose social phobia from a description of your symptoms. They can also diagnose social phobia after examining certain behavioral patterns. During your appointment, your healthcare provider will ask you to explain your symptoms. They will also ask you to talk about situations that cause your symptoms. The criteria for social anxiety disorder includes: • a constant fear of social situations due to fear of humiliation or embarrassment • feeling anxious or panicky before a social interaction • a realization that your fears are unreasonable • anxiety that disrupts daily living
Covaxin is a vaccine candidate to developed by BBIL against the novel coronavirus (Covid-19) in collaboration with the Indian Council of Medical Research’s National Institute of Virology (NIV).
As part of this collaboration, NIV isolated a strain of the virus from an asymptomatic Covid-19 patient and transferred it to BBIL early in May. The firm then used it to work on developing an “inactivated” vaccine–a vaccine that uses a the dead virus–at its high containment facility in Hyderabad.(Read Coronavirus Global Updates)
The Drug Controller General of India, who heads CDSCO, has given Bharat Biotech approvals to begin testing its vaccines on humans through phase I and II clinical trials. This brings India a step closer to finalising a domestically developed Covid-19 vaccine for its population–a positive sign at a time when the country’s cases continue to surge, especially in the national capital.
The first phase, usually conducted on a small group of individuals, tries to find what dosage of the vaccine is safe for use, whether it is effective in building their immunity to the virus and whether there are any side effects. The second phase is conducted on a larger group comprising hundreds of persons fitting the description of those for whom the vaccine is intended using characteristics like age and sex. This phase tests how effective the vaccine is on the population group being studied.
How many more stages of testing would the vaccine have to go through before approval?
Vaccines, like most new drugs, are meant to follow a clinical testing process spanning four stages, starting with pre-clinical tests and ending with phase III studies conducted on thousands of patients. After approval from the regulator, the firm has to continue monitoring the use of its vaccine on patients and submit post-marketing surveillance details, which checks for any long-term unintended adverse effects of the product.
Bharat Biotech plans to begin its phase I and II trials in July, but is unsure of the overall timeline for testing and approving its vaccine.
“At the moment we are not sure how the vaccine is going to perform in the humans, as clinical trials are about to commence. Based on the success results of phase I and phase II, we will progress to the larger clinical trials. Thereafter, the licensure timelines will be set out upon receiving regulatory approvals,” said BBIL.
What other Indian companies are working on a Covid-19 vaccine candidate? What stage are they at?
Other Indian firms engaged in the development of Covid-19 vaccines include Zydus Cadila, Serum Institute of India and, since earlier this month, Panacea Biotec.
While Panacea is still in the pre-clinical stage, it is not clear whether Zydus and Serum have completed their preclinical studies and have also applied to CDSCO for approval to conduct human trials yet.
How does Covaxin compare to other vaccine candidates around the world? Where does it figure in the global race for a Covid-19 vaccine?
Covaxin has reached a more advanced stage of testing than two other vaccine candidates that Bharat Biotech is developing through global collaborations — the first is in collaboration with Thomas Jefferson University, while the second is with the University of Wisconsin-Madison and vaccine maker FluGen. Both these candidates are currently in the pre-clinical stage, according to the World Health Organisation’s draft landscape of Covid-19 candidate vaccines.
However, it is still far behind in the global race for a Covid-19 vaccine. AstraZeneca, whose vaccine candidate “ChAdOx1-S” with the University of Oxford is already at phase III trials, is the frontrunner. Serum Institute has an agreement to manufacture this vaccine.
Moderna, which is also close to beginning phase III trials for its LNP-encapsulated mRNA vaccine candidate with the National Institute of Allergy and Infectious Diseases, is close behind.
Apart from Covaxin, which is not listed among the vaccines being tried globally, at least six other candidates are in Phase I/II trials and another five are in Phase I trials globally.
Globally, Zydus Cadila’s DNA plasmid and measles vector vaccines as well as Serum’s codon deoptimised live attenuated vaccine, which it is developing with Codagenix, are still in the pre-clinical stage, according to WHO.
Since the World Health Organization declared the COVID-19 outbreak a global pandemic, many of us, even those who have not been infected by the virus, will choose to quarantine in our homes for the upcoming weeks. Capsized travel plans, indefinite isolation, panic over scarce re-sources and information overload could be a recipe for unchecked anxiety and feelings of isolation. Here are a few pointers that could help you survive spiraling negative thoughts about this uncertain time.
1.) Reframe “I am stuck inside” to “I can finally focus on my home and myself”
As dismal as the world may feel right now, think of the mandated work-from-home policy as an opportunity to refocus your attention from the external to the internal. Doing one productive thing per day can lead to a more positive attitude. Set your sights on long-avoided tasks, reorganize, or create something you’ve always wanted to. Approaching this time with a mindset of feeling trapped or stuck will only stress you out more. This is your chance to slow down and focus on yourself.
2.) Stay close to your normal routine
Try and maintain some semblance of structure from the pre-quarantine days. For those individuals with children, sticking to a routine might be easier; however as you work from home, it could be tempting to fall into a more lethargic lifestyle, which could lead to negative thinking. Wake up and go to bed around the same time, eat meals, shower, adapt your exercise regimen, and get out of your PJ’s. Do laundry on Sundays as usual. Not only will sticking to your normal routine keep you active and less likely to spiral, it will be easier to readjust to the outside world when it’s time to get back to work.
3.) Avoid obsessing over endless Coronavirus coverage
Freeing up your day from work or social obligations gives you plenty of time to obsess, and if you have a tendency to consult Google for every itch and sneeze, you may be over-researching the pandemic as well. Choosing only certain credible websites (who.int or cdc.gov is a good start) for a limited amount of time each day (perhaps two chunks of 30 minutes each) will be in your best interest during this time.
4.) Start a new quarantine ritual
With this newfound time, why not do something special during these quarantined days? For ex-ample, perhaps you can start a daily journal to jot down thoughts and feelings to reflect on later. Or take a walk every day at 4 pm, connect with your sister over FaceTime every morning, or start a watercolor painting which you can add to everyday. Having something special during this time will help you look forward to each new day.
5.) Use telehealth as an option to talk to a professional if your anxiety becomes unmanageable
Letting go of illusions of control and finding peace in the fact that you are doing your part to “flatten the curve” will certainly build mental strength to combat the stressful situation the whole globe is experiencing.
Maintaining one’s mental wellbeing during a pandemic is as important as containing the viruses. Here are a few tips to make sure you stay clear in your head
Youngsters facing relationship issues and losing patience with their partners. Employees worried about when (if at all) their next paycheck will come in. Students with hazy academic futures. People living alone who just want someone to talk to. These are some of the phone calls that Amatullah Lokhandwala fields every day. A clinical psychologist, she volunteers with Wellbeing Volunteers United (WVU), an initiative started by Prakriti Poddar, Managing Trustee of the Poddar Foundation. With over 500 volunteers from all walks of life, WVU is a free distress line created during the ongoing Covid-19 pandemic, offering support in English and multiple regional languages. Its helpline number is 1800-121-0980.
“This is a time for action”, says Amatullah, when asked why she volunteered. “During and after a pandemic, one should not lose sight of mental health. We are in unprecedented times, and it is natural to need help in coping with our situation.”
Don’t lose sight of a routine: Stick to healthy eating and sleeping habits.
Dr. Alka Subramanyam, Associate Professor of the Department of Psychiatry at TNMC and BYL Nair Ch. Hospital in Mumbai, recommends that families plan their schedules together, so that everyone knows what the other is doing, and individual preferences can be accommodated. Seemingly harmless changes to a schedule can cause discomfort to others — for instance, if the family decides to eat a meal an hour later than the older adults are used to, it could impinge upon the latter’s medication routine or have physiological consequences like reflux.
Be mindful of each other: Living through a lockdown is a new experience for everyone.
For youngsters used to going out, staying in can feel like a stifling loss of independence; for those whose work has come to a halt, it can feel like a loss of purpose; even for those older adults who have been home-bound, staying indoors isn’t an issue — but if they live with family, having people around all the time can be quite an adjustment. Be mindful of this and find ways to listen to or accommodate each other’s concerns.
Being in confined, shared spaces is also bound to cause friction between family members. Anshuma Kshetrapal, a psychotherapist and drama and movement therapist, says, “We are responsible for setting our own personal boundaries.” She suggests picking the right time and having a conversation about it with loved ones — it could be something as simple as asking those around you to knock before entering your room. To make the conversation go smoother, using the “I” language might help (for example, “This is something I would like, and I am checking if it is okay with you; it’s not about causing offense or discomfort to you.”)
Minimise “corona time”: If you wish, spend 30-60 minutes in the morning or evening absorbing news and updates about the pandemic. “The rest of the time, dedicate to self and to relationships,” says Dr. Subramanyam.
For those who live away from their elderly parents or relatives, she advises against causing panic, and instead promotes “cautious concern”. Though one might have good intentions, repeatedly calling one’s parents to issue instructions could not only increase stress but also ruffle feathers; after all, those at the receiving end might bristle at the idea of their life suddenly being managed by their children, when they have run it themselves all this while.
Social connectedness: Make phone and video calls on a daily basis to others. Staying in touch has never been easier.
Express yourself: The arts are a representation of the conscious and unconscious thoughts and feelings that we carry around. Giving these an outlet, especially at this time, is important. “Anyone is capable of creating art, irrespective of their range of expression,” says Anshuma. She encourages people to spend less time consuming content and more time in creating it. She also advocates spending more time on movement, even if it is just to perform mundane tasks. She warns against taking too much of a “capitalist outlook” towards these activities — it doesn’t matter how “good” you are at the arts, or how many calories you burned in a day.
Seek help when you need it: If you begin to feel stress, anxiety or depression and need someone to talk to, do not hesitate to seek help. A list of contacts is provided at the end of this article.
This pandemic will eventually pass, and life will move on. The return to normality can be an overwhelming experience, and we need to pace ourselves. Anshuma emphasises on “graduality” being key. If you haven’t immediately achieved all you set out to, “Be gentle — Don’t punish or criticise yourself,” she advises.
The same can be said of organisations too. Prakriti Poddar points out that for many people, the home ecosystem has slowly become the new normal. So returning to work at an office could require a major adjustment. Their thoughts and worries may still be tied to the goings-on at home. It is important for employers to recognise this and demonstrate empathy by giving their employees time to adapt.
Prakriti urges mental health practitioners to use this as an opportunity to collaborate with each other. “We need to work together,” she reaffirms. Doing so will not only widen their reach and enable more Indians to get help, but will also introduce standardisations in the way teleservices for mental health are delivered.
Tension has been building between India and China since the violent clash in the Galwan Valley in Ladakh. In this violent clash, 20 soldiers of the Indian Army were killed. Meanwhile, India has deployed Mountain Corp’s Integrated Battle Group (IBG) along the Line of Control. IBG soldiers are adept at fighting in high mountainous areas.
These soldiers are especially adept at combating in the mountainous areas. These commandos are the 17th Mountain Carp Seals, specially designed to deal with China. According to sources, at least three Battle Group (IBG) of Mountain Carp are deployed on the front from India. Apart from this, there are a large number of ITBP personnel who have been trained in combat in the mountainous areas.
What is IBG or Integrated Battle Group?
Within 12 hours of the Army’s Integrated Battle Group (IBG) order, it sneaks into the enemy’s shack and strikes down. This is included in its special efficiency. This squad is prepared for every moment to deal with any situation like defence, attack or combat. It is not just a squad of specially trained commandos, but a complete unit equipped with all the sophisticated weapons of infantry, tanks, artillery, air defence, communication and warfare. It has every possible ability to thwart every adversary’ move. That is why it is called Integrated Battle Group.
To invade immediately as and when required is their greatest feature. That is, these soldiers do not require any extra time for preparation or strategy, it is only late to get orders. Its combatants are specially trained to take into account- enemy threats, geographical challenges and targets such as 3T- Threat, Terrain and Task in every area adjacent to the border. As soon as the order is received, they are ready to enter the enemy’s territory at any moment. These fighters are capable of more active and rapid action than the current striking corps. According to sources, the soldiers of this Battle Group can also be airdropped at any place if needed. The commandos have also been trained for this and these commandos have also practised several times on the Chinese border. Sources say that the preparations of the Indian Army have received frequent backups of the Indian Air Force.
The Air Force is fully prepared to airdrop the commandos along with surveillance on the LAC. Let us know that China’s fighter aircraft and helicopters are hovering on the Line of Actual Control (LAC). These activities in China persist in the 10 km area of LAC. In such a situation, India has also now prepared to respond to the People’s Liberation Army (PLA) in its own dialect. According to military sources, the army has deployed the ‘Akash’ advance air defence missile system in East Ladakh to keep track of China’s fighter aircraft and helicopters on the LAC. With this, the Indian Army can easily keep an eye on the antics of China. In such a situation, if a Chinese aircraft crosses the LAC, then it will be exterminated immediately by the air defence missile system.
Sources say that on the Line of Actual Control, China has recruited large-scale climbers and martial arts fighters in its army. The Dragon has sent five such divisions to LAC.
However, according to reports in the Chinese media, these are for deployment in Tibet. But according to sources, these have been sent to LAC and deployed before June 15. After this, India has deployed Mountain Corp’s IBG (Integrated Battle Group) on the Line of Control. Not to forget that on the night of June 15, there was a bloody clash in the Galwan valley between the armies of both the countries.
Ansoff’s Matrix is a marketing planning model that helps a business determine its product and market growth strategy.
Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the business strategy. These are described below:
Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets.
Market penetration seeks to achieve four main objectives:
Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling
Secure dominance of growth markets
Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors
Increase usage by existing customers – for example by introducing loyalty schemes
A market penetration marketing strategy is very much about “business as usual”. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research.
Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets.
There are many possible ways of approaching this strategy, including:
New geographical markets; for example exporting the product to a new country
New product dimensions or packaging: for example
New distribution channels (e.g. moving from selling via retail to selling using e-commerce and mail order)
Different pricing policies to attract different customers or create new market segments
Market development is a more risky strategy than market penetration because of the targeting of new markets.
Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets.
A strategy of product development is particularly suitable for a business where the product needs to be differentiated in order to remain competitive. A successful product development strategy places the marketing emphasis on:
Research & development and innovation
Detailed insights into customer needs (and how they change)
Being first to market
Diversification is the name given to the growth strategy where a business markets new products in new markets.
This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience.
For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks. However, for the right balance between risk and reward, a marketing strategy of diversification can be highly rewarding.
Lets look at some of the biggest species who walked on our planet millions and millions of years ago.
You may have heard reports that there are massive sharks prowling the oceans, three times as long as a great white and 30 times as heavy. Relax: they’re long since extinct.They were called Megalodon, and no one is quite sure how big they were. Like all sharks, its skeleton was made of cartilage rather than bone, and so did not fossilize well. As a result, we only have teeth and a few bits and pieces of vertebrae to go on. Recent estimates put it at 16-20 meters (52-65ft) long. That is significantly bigger than the largest fish alive today, whale sharks, which only reach 12.6 metres (41ft).
Around 60 million years ago, shortly after the demise of the dinosaurs, a snake evolved that was twice as long as the biggest modern snakes.Titanoboa cerrejonensis was 14.6m (48ft) long, and weighed in at more than a tonne. It was described in 2009, after fossilised vertebrae and skulls were found in a coal mine in Colombia.Believed to be a distant relative of the anaconda and boa constrictor, T. cerrejonensis crushed its prey to death. Its victims may have included crocodiles.Snakes rely on external heat to survive as they cannot regulate their own body temperature. T. cerrejonensis may only have reached its great size because Earth was warmer when it evolved.
What would an elephant-sized hamster crossed with a bear look like? Pretty odd, and perhaps a bit like Megatherium.This genus included the largest of the giant ground sloths, which lived mostly in South America from 5 million to 11,000 years ago.While not quite as big as dinosaurs or woolly mammoths, these impressive beasts were still among the biggest land animals. They were up to 6m (20ft) long.They were part of a group that includes modern tree sloths, armadillos and anteaters.Megatherium had had extremely robust skeletons. They were apparently built for strength and stability, but not speed.They also had long arms and large claws. Most scientists believe they used these to reach up into trees and grab leaves and bark that were out of reach for smaller animals.
Jaekelopterus rhenaniae is an arachnophobe’s ultimate nightmare. At 2.5m long, this giant ‘sea scorpion’ has a claim to the title of largest arthropod ever to have lived.Its common name is misleading. They weren’t true scorpions, and probably scuttled about in lakes and rivers rather than the ocean. J. rhenaniae lived about 390 million years ago and spent its time chopping up fish.It was described in 2008, after a spiked claw measuring 46cm was found in a quarry in Prüm, Germany. This was all that remained of the animal. However, the ratio between claw and body size is pretty constant in sea scorpions, so researchers were able to estimate that J. rhenaniae was 233-259cm long.
It’s not just insects that have downsized over the years. Palaeontologists on a dinosaur hunt in Niger in 1997 were amazed to encounter fossilised crocodile jaw bones as long as a human.They had stumbled upon the most complete specimen to date of Sarcosuchus imperator, a prehistoric giant that hunted in the broad rivers of tropical northern Africa 110 million years ago.Also known as ‘SuperCroc’, it grew as long as 12m and weighed about 8 tons. That’s twice as long and four times as heavy as the largest of today’s crocodiles. It probably ate small dinosaurs as well as fish.It had a narrow jaw 1.8m long, containing more than 100 teeth, plus vertically tilting eye sockets and a large bony protrusion on the tip of its snout. It would have resembled the critically endangered gharials of modern India and Nepal.Despite its nickname, S. imperator wasn’t a direct ancestor of the 23 species of modern crocodilians. It belonged to an extinct reptilian family called the pholidosaurs.
Fear of poverty is a state of mind, nothing else! But it is sufficient to destroy one’s chances of achievement in any undertaking, a truth which became painfully evident during the depression.
This fear paralyzes the faculty of reason, destroys the faculty of imagination, kills off self-reliance, undermines enthusiasm, discourages initiative, leads to uncertainty of purpose, encourages procrastination, wipes out enthusiasm and makes self-control an impossibility. It takes the charm from one’s personality, destroys the possibility of accurate thinking, diverts concentration of effort, it masters persistence, turns the will-power into nothingness, destroys ambition, beclouds the memory and invites failure in every conceivable form; it kills love and assassinates the finer emotions of the heart, discourages friendship and invites disaster in a hundred forms, leads to sleeplessness, misery and unhappiness— and all this despite the obvious truth that we live in a world of over-abundance of everything the heart could desire, with nothing standing between us and our desires, excepting lack of a definite purpose.
SYMPTOMS OF THE FEAR OF POVERTY
INDIFFERENCE. Commonly expressed through lack of ambition; willingness to tolerate poverty; acceptance of whatever compensation life may offer without protest; mental and physical laziness; lack of initiative, imagination, enthusiasm and self-control
INDECISION. The habit of permitting others to do one’s thinking. Staying “on the fence.”
DOUBT. Generally expressed through alibis and excuses designed to cover up, explain away, or apologize for one’s failures, sometimes expressed in the form of envy of those who are successful, or by criticizing them.
WORRY. Usually expressed by finding fault with others, a tendency to spend beyond one’s income, neglect of personal appearance, scowling and frowning; intemperance in the use of alcoholic drink, sometimes through the use of narcotics; nervousness, lack of poise, self-consciousness and lack of self-reliance.
OVER-CAUTION. The habit of looking for the negative side of every circumstance, thinking and talking of possible failure instead of concentrating upon the means of succeeding. Knowing all the roads to disaster, but never searching for the plans to avoid failure. Waiting for “the right time” to begin putting ideas and plans into action, until the waiting becomes a permanent habit. Remembering those who have failed, and forgetting those who have succeeded. Seeing the hole in the doughnut, but overlooking the doughnut. Pessimism, leading to indigestion, poor elimination, auto-intoxication, bad breath and bad disposition.
PROCRASTINATION. The habit of putting off until tomorrow that which should have been done last year. Spending enough time in creating alibis and excuses to have done the job. This symptom is closely related to over-caution, doubt and worry. Refusal to accept responsibility when it can be avoided. Willingness to compromise rather than put up a stiff fight. Compromising with difficulties instead of harnessing and using them as stepping stones to advancement.
Bargaining with Life for a penny, instead of demanding prosperity, opulence, riches, contentment and happiness.
NSAP stands for National Social Assistance Programme. NSAP was launched on 15th August, 1995.
The National Social Assistance Programme (NSAP) represents a significant step towards the fulfillment of the Directive Principles in Article 41 and 42 of the Constitution recognizing the concurrent responsibility of the Central and the State Governments in the matter. In particular, Article 41 of the Constitution of India directs the State to provide public assistance to its citizens in case of unemployment, old age, sickness and disablement and in other cases of undeserved want within the limit of its economic capacity and development.
Objective of NSAP
National Social Assistance Programme is a social security and welfare programme to provide support to aged persons, widows, disabled persons and bereaved families on death of primary bread winner, belonging to below poverty line households.
Eligibility and scale of assistance
For getting benefits under NSAP the applicant must belong to a Below Poverty Line (BPL) family according to the criteria prescribed by the Govt. of India. The other eligibility criteria and the scale of central assistance under the sub – schemes of NSAP are as follows. Besides the central assistance, states / UT contribute an equal amount as their share:
Indira Gandhi National Old Age Pension Scheme (IGNOAPS) : The eligible age for IGNOAPS is 60 years. The pension is Rs.200 p.m. for persons between 60 years and 79 years. For persons who are 80 years and above the pension is Rs.500/ – per month.
Indira Gandhi National Widow Pension Scheme (IGNWPS) : The eligible age is 40 years and the pension is Rs.300 per month. After attaining the age of 80 years, the beneficiary will get Rs.500/ – per month.
Indira Gandhi National Disability Pension Scheme (IGNDPS) : The eligible age for the pension er is 18 years and above and the disability level has to be 80%. The amount is Rs.300 per month and after attaining the age of 80 years, the beneficiary will get Rs 500/ – per month . Dwarfs will also be a n eligible category for this pension.
National Family Benefit Scheme(NFBS) : Rs. 20000/ – will be given as a lumpsum assistance to the bereaved household in the event of death of the bread – winner. It is clarified that any event of death (natural or otherwise) would make the family eligible for assistance. A woman in the family, who is a home maker, is also considered as a ‘bread – winner’ for this purpose. The family benefit will be paid to such surviving member of the household of the deceased poor , who after local inquiry, is found to be the head of the household. For the purpose of the scheme, the term “household’ would include spouse, minor children, unmarried daughters and dependent parents. In case of death of an unmarried adult, the term household would include minor brothers/ sisters and dependent parents. The death of such a bread – winner should have occurred whilst he/ she is more than 18 years of age and less than 60 years of age. The assistance would be given to every case of death of breadwinner in a family.
Annapurna Scheme : 10 kgs of food grains (wheat or rice) is given per month per beneficiary. The scheme aims at providing food security to meet the requirements of those eligible old aged persons who have remained uncovered under the IGNOAPS
Hello Readers, in this world where our world revolves a magical box that can find us dates, call us taxis, get us goods in minimum time, show us virtual places, and even control our apps utilization, there are still some gems which are not popular like Twitter, WhatsApp or Ola.
The Google Play store contains more than 2.9 million apps. Some are masterpieces and others vary. This article is about those lesser known but great apps.
It may be possible that you are not getting enough quality sleep. This sleep cycle tracker and smart alarm by the team at SleepBot utilizes motion and sound tracking software to provide an in-depth analysis of your sleep cycle—average sleep time, sleep debt, long term trends, etc.—and compiles detailed reports to help you get the rest you need. Or, if you’re actually being possessed by demons while you sleep, as you suspect, this app will confirm it.
This App allows your phone to act as a temporary TV tuner for any TV. So, let’s say you’re at the bar watching the game, and everyone is being loud and obnoxious while all you want to hear is the commentary. Open Tunity, point it at the TV, and Tunity will use a scanned image to locate the program and then stream the audio directly to your phone. You can be social and antisocial at the exact same time.
Ablo allows one to connect with other social butterflies from around the world. Sign up and you’ll be connected with a new friend from somewhere else in the world. Ablo’s automatic translations whips away any language barriers, translating text and video calls live. It’s free to download, there are no restrictions on the number of chats you can have, and there are even in-app challenges.
Robinhood is an app that is made for people who are beginners when it comes to stock trading. It allows users to invest in publicly traded companies and exchange-traded funds without paying a trading fee. It’s sleek, modern, easy to understand, and 100 percent free. It links directly and securely to your bank account, keeps track of your portfolio, and also sends push notifications to let you know how your portfolio is performing.
Peak is an app designed to train several areas of the brain, including memory, focus, problem solving, agility and language. It includes 21 games and creates personalized brain workouts and goals for users. Peak provides analytical feedback and graphs for tracking performance, and gets very high reviews from users. Peak is available on iOS, and is free to use. Unlimited access and more in-depth tools are available in the pro version for $4.99 per month.
This is all for today guys. Probably later on, I will continue writing a sequel for this series as the with the increasing number of smartphones, the “apps” are also getting smarter, innovative and bringing a novel sense of belief.
Feminism signifies when a woman or lady needs to be a tough individual with equivalent opportunity, rights and opportunity like man however not its abuse at all. By what means can an entertainer name herself to be a women’s activist when they anticipate lady as a product and article on cinema. These are the motion pictures where these purported women’s activists show the commodification of ladies definitely. In the event that this is women’s liberation, at that point Sunny Leone must be the boss of the considerable number of women’s activists. Expectation she won’t come out with a women’s activist video like this asserting herself to be a genuine women’s activist. Counterfeit women’s liberation without a doubt!!! It has nothing to do with the genuine liberation of ladies which is under-circumventing the world.
In eighteenth century it was accepted that ladies were unequipped for discerning reasoning; Wollstonecraft set forward the point that ladies also had the capacity to think soundly and merited legitimate instruction. Ladies’ instruction was likewise significant in light of the fact that they were liable for the training of the youthful. There are numerous incredible instances of ladies who battled for inspiring the status of ladies and still we find numerous women’s activist working far and wide for raising the status of ladies.
These supposed phony women’s activists are confusing ‘woman’s rights’ for their own personal stake. Women’s liberation implies liberation of ladies; the correct that lady ought to have, opportunity to procure instruction, to pick her profession rather she ought not be constrained into marriage against her own desire or she ought not requested to function as a slave in her own home or in her parents in law’s place. It doesn’t mean disloyalty or infidelity. That is to say, I as a ‘lady’ am not better or mediocre than any male partner. Jennifer Baumgardner and Amy Richards have characterized that, “as a general rule Feminism needs you to be what your identity is—however with a political awareness. Furthermore, the other way around: you need to be women’s activist since you need to be actually what your identity is.”
Women’s liberation does exclude self-corruption or the abuse of ladies by others. Improper article isn’t a section and idea of women’s liberation. The decision of both man and lady ought to be useful for the government assistance of society and not deceiving to any misguided course. It doesn’t mean corruption of virtues. It implies freedom and opportunity yet not abusing of it for any evil wish. It implies I as a ‘lady’ have equivalent rights with men yet I won’t exploit it. It implies my family ought to be pleased with me any place I go whatever I do.
Presently a-days numerous alleged women’s activists are confusing ‘women’s liberation’ for business and financial increases. Don’t they realize that numerous ladies since hundreds of years around the globe have battled for their uniqueness and not for business ubiquity? In the past ladies were bound to the four dividers of the houses and were denied to any training and profession. Further they were constrained into marriage against their own desire however now this situation has changed and the credit goes to numerous resilient ladies in each field, even to those men who have bolstered the reason for ladies liberation around the globe. Still in numerous pieces of the world, ladies are attempting to get by, to speak loudly against bad form and oppression dispensed on them. Let the woman’s rights not be maligned by this sort of error inadmissible by any evident women’s activist.
Due to the sudden economic crisis resulting from the COVID-19 pandemic, organizations are seeking out ways to cut costs. Out of which, employee layoff has also become one option. But before doing this, companies should consider how it will affect them in the long run. Instead, companies should find creative alternatives to layoffs to keep the business afloat.
Here are some alternatives that businesses can consider:
Ask employees for ideas: Ask for suggestions from staff about how to cut costs and improve the productivity of the organization. Getting employees involved can ease insecurity and promote solidarity, even if what you save doesn’t meet your shortfall expectations. By this, employees will also feel valued as their suggestions will be heard.
Hiring freeze: Some companies deploy mass lay-offs but are still placing job postings at the same time. This way, they are getting rid of valuable human capital to save money while bringing new employees at low salaries. It should be avoided, as retaining employees cost less than to replace them. Consider a hiring freeze as an alternative to layoffs.
Slight salary cuts: Explain everyone across the board that salary cut is the need of the hour. The reduction should be such, that it won’t completely shatter employees’ finances, but also give the business a bit of a financial break.
Work from home programs: Keeping employees at the workspace costs money. People consume water, electricity, office supplies, and other facilities. Sending workers home can cut costs to a large extent without dumping them.
Cut part-time staff and contractors: If crises are bigger, it’s legally easier and cheaper to end the employment of contractors and part-time workers. One can always rehire if necessary. Instead of using costly temps, consider rehiring retired employees that already know your business, to fill gaps.
Reduce employee benefits: Cut employee benefit plans and policies like medical or dental, 401(k) plans, insurance plans, leaves, and other fringe benefit policies.
Offer extra days of unpaid leave: On this most of the employees will agree, as it would be like a vacation time although unpaid.
Institute shorter workweeks: Reduce the number of working hours of the employees and proportionally decrease pay. This can be considered as a seasonal arrangement for slow periods. Shorter workweeks can cut costs by a significant margin.
Focus on Efficiency: Find out ways on how things can be done faster, less expensively, and more productively? Where can cash be saved? How to encourage staff to become more efficient in their jobs?
Are layoffs necessary sometimes? Yes, but they should be a last resort instead of a front-line option. It’s better to lay off some of the employees than to lose the business. But one should make sure, it is not the go-to solution when the business starts to slip into the red.
People struggle to find happiness in life. Most of the people are not happy with their lives. People usually search for happiness in the outside world and thus causing major unhappiness. If you want to feel real happiness, look deep within. Happiness which comes from within is the happiness that sustains. One needs to look deep within themselves to search for reasons to be happy. Happiness begins within. If you think positively about yourself, others and the world around you, you will be in a much happier state. Your words and actions will follow your thoughts.
Reasons leading to unhappiness
• Lack of self-confidence in yourself: Happiness comes with self confidence. Unless an individual is confident of their own self, they cannot be in a happy place. People usually lack the ability to believe in themselves and what they can do. Unless an individual has the courage and confidence to quit the job or relationship that they are not satisfied with, they can never be happy in true sense. Though it is not true for everyone, but majority of the people’s happiness is hindered by their inability to say “I can do it”.
• Focusing on negativity: We have a natural tendency to lean more towards negativity. We focus more on the worst possible outcomes of a situation, than thinking about the best. We tend to be over critical about ourselves. We tend to focus more on your negative traits, rather than focusing on the positivity within us. All this negative thinking weakens our self esteem, thus leading to long term unhappiness.
• Inability to cut off toxic people: Toxicity of an individual can show in their actions or words. If the action and words of someone hurt you physically or psychologically and thus hindering you from attaining your happiness, at the same time make you think negatively of yourself, then chances are you are dealing with individuals who are toxic for you. Cutting off such people from life is of utmost importance, or else your happiness would never be achieved.
Approach towards happiness
Though there is no rules or guide to be happy, but certain tips and approaches can help you be more happier in life .
• Self Acceptance: The key to happiness is acceptance. We usually crib about the things or traits that we do not possess, rather than accepting it. Though we might not be in our best versions, but we do have to accept our current state. Unless we accept ourselves, we cannot be happy in the truest sense. Unless we acknowledge what we do not have, we cannot work towards achieving it and will never be happy.
• Practice Gratitude: Happiness is usually related to how meaningful we think our life is. It is extremely important to generate genuine meaning and appreciation each day. We usually take people, things and opportunities for granted. Appreciation of good things in life is a way to achieving happiness. Take out a few minutes each day and pen down the things you are blessed to have. Practicing gratitude gives you a happiness from within and helps you to be sane.
• Pamper yourself: Cater to your needs the way you cater to others. Taking out time for a nice massage, hot bath or beauty session at a local salon every ones in a while is important. Pampering yourself every now and then is important for being happy.
• Calm your mind: Though it is quite difficult to calm your mind in this hectic schedule, but it is very important. Meditation is a good way to calm the mind and connect to your inner self and discover it’s desires. Taking out time to practice meditation regularly is highly recommended.
• Show love: One of the most positive emotion is love. Doing small acts of kindness without expecting anything in return, making someone smile, forgiving are some acts that foster positivity. By creating positive atmosphere around you, you create happy momentum for yourself too.
• Surrounding yourself with uplifting people: Surrounding yourself with a good social support network always helps. Being around people who see and inspire the best in you does help your well-being. Optimistic, like minded and supportive social circle are key for a happy and contented life.
Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.
The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.
The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.
In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.
Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.
Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.
Every brand should keep in mind that: “We are in this together”
Fake or Counterfeit news has existed since the beginning of the print machine however in the period of web and online life, it has discovered an enormous application. Control of calculations of online life and web indexes—to contact huge crowds and delude news shoppers is a worldwide pattern now. Counterfeit video cuts, reports with transformed media logos, bots, paid analysts for great online notoriety (troll ranch) have gotten extremely normal. Governments are utilizing the danger of phony news to brace down on free discourse.
All inclusive, Snopes and in India Social Media Hoax Slayer, AltNews are a few gatherings which uncover counterfeit news. Editorial manager of Postcard News (India) was captured for spreading lies planned for making common disunity. Russia has been blamed for controlling the 2016 US races through bots and phony news; it is an all around archived instance of between national online control. Russian obstruction in races in the US and West Europe has been the greatest substance control worry as of late. Facebook in the light of mounting analysis in the wake of Cambridge Analytica information embarrassment has declared that it will battle counterfeit news and political falsehood, with new controls proposed to guarantee legitimacy and straightforwardness among sponsors and distributers.
Opportunity House’s Freedom on the Net 2017 report
Online control and disinformation strategies assumed a significant job in decisions in at any rate 18 nations over the previous year, including the US.
The Chinese and Russian systems spearheaded the utilization of clandestine techniques to twist online conversations and smother contradict over 10 years back, yet the training has since gone worldwide.
Paid Government Commentators: Venezuela, the Philippines, and Turkey were among 30 nations where governments were found to utilize multitudes of “feeling shapers” to spread government sees, drive specific plans, and counter government pundits via web-based networking media.
Both state and non-state entertainers are progressively making computerized accounts via web-based networking media to control online conversations.
In Mexico, an expected 75,000 computerized accounts referred to conversationally as Peñabots have been utilized to overpower political restriction on Twitter.
Bots overwhelm activists with loathe discourse on the web. Counterfeit news is overpowering and obscuring the genuine truth.
The Scale of the Problem in India
Falsehood and disinformation spread in media is turning into a genuine social test. It is prompting the toxic climate on the web and causing mobs and lynchings out and about.
In the age of the web (WhatsApp, Facebook, Twitter,) it is a major issue as gossipy tidbits, transformed pictures, misleading content sources, persuaded stories, unsubstantiated data, planted stories for different interests spread effectively among 35 crore web clients in India.
There have been numerous examples of online gossipy tidbits prompting killings of guiltless individuals. Now and again, clergymen have erased tweets in the wake of understanding the phony news which they shared before.
In India, WhatsApp is the stage generally helpless against counterfeit news. A great many Indians (a huge rate is uneducated) utilizing versatile web honestly sending ‘hello’ messages each day are viewed as generally helpless against counterfeit news.
In the ongoing Karnataka Assembly races (2018) counterfeit news about opponent gatherings and applicants overflowed the media.
It may not be an incident that India has the most noteworthy number of selfie passings (individual biting the dust while attempting to take a selfie) on the planet (76 passings out of 127 revealed all around between March 2014 and September 2016). Use and maltreatment of portable and web stay a worry.
Laws and Regulation to Curb Fake News in India
There is no particular law against counterfeit news in India. Free distribution of news streams from Article 19 of the Constitution ensuring the right to speak freely of discourse.
Press Council of India, an administrative body, can caution, reprimand or rebuke the paper, the news office, the manager or the columnist or dislike the lead of the editorial manager or the writer on the off chance that it finds that a paper or a news office has disregarded editorial morals.
News Broadcasters Association (NBA) speaks to the private TV news and current undertakings supporters. The self-administrative body tests protests against electronic media.
Indian Broadcast Foundation (IBF) likewise investigates the protests against substance circulated by channels.
Broadcasting Content Complaint Council (BCCC) concedes protests against TV telecasters for offensive TV substance and phony news.
Indian Penal Code (IPC) has certain segments which could check counterfeit news: Sections 153 (wantonly giving incitement with goal to cause revolt) and 295 (harming or debasing spot of love with expectation to affront the religion of any class) can be conjured to prepare for counterfeit news.
Segment 66 in The Information Technology Act, 2000: If any individual, untrustworthily or falsely, does any demonstration alluded to in area 43 (harm to PC, PC framework), he will be culpable with detainment for a term which may reach out to three years or with fine which may stretch out to five lakh rupees or with both.
Common or Criminal Case for Defamation is another hotel against counterfeit news for people and gatherings hurt by the phony news. IPC Section 499 (slander) and 500 (whoever maligns another will be rebuffed with straightforward detainment for a term which may reach out to two years, or with fine, or with both) accommodate a criticism suit
Swachh Bharat Abhiyan is one of the most significant and popular missions to have taken place in India. Swachh Bharat Abhiyan translates to Clean India Mission. This drive was formulated to cover all the cities and towns of India to make them clean. This campaign was administered by the Indian government and was introduced by the Prime Minister, Narendra Modi. It was launched on 2nd October in order to honor Mahatma Gandhi’s vision of a Clean India. The cleanliness campaign of Swachh Bharat Abhiyan was run on a national level and encompassed all the towns, rural and urban. It served as a great initiative in making people aware of the importance of cleanliness.
Objectives of Swachh Bharat Mission Swachh Bharat Abhiyan set a lot of objectives to achieve so that India could become cleaner and better. In addition, it not only appealed the sweepers and workers but all the citizens of the country. This helped in making the message reach wider. It aims to build sanitary facilities for all households. One of the most common problems in rural areas is that of open defecation. Swachh Bharat Abhiyan aims to eliminate that.
Moreover, the Indian government intends to offer all the citizens with hand pumps, proper drainage system, bathing facility and more. This will promote cleanliness amongst citizens.
Similarly, they also wanted to make people aware of health and education through awareness programs. After that, a major objective was to teach citizens to dispose of waste mindfully.
Why India Needs Swachh Bharat Abhiyan? India is in dire need of a cleanliness drive like Swachh Bharat Abhiyan to eradicate dirtiness. It is important for the overall development of citizens in terms of health and well-being. As the majority of the population of India lives in rural areas, it is a big problem.
Generally, in these areas, people do not have proper toilet facilities. They go out in the fields or roads to excrete. This practice creates a lot of hygiene problems for citizens. Therefore, this Clean India mission can be of great help in enhancing the living conditions of these people.
In other words, Swachh Bharat Abhiyan will help in proper waste management as well. When we will dispose of waste properly and recycle waste, it will develop the country. As its main focus is one rural area, the quality of life of the rural citizens will be enhanced through it.
Most importantly, it enhances the public health through its objectives. India is one of the dirtiest countries in the world, and this mission can change the scenario. Therefore, India needs a cleanliness drive like Swachh Bharat Abhiyan to achieve this.
In short, Swachh Bharat Abhiyan is a great start to make India cleaner and greener. If all the citizens could come together and participate in this drive, India will soon flourish. Moreover, when the hygienic conditions of India will improve, all of us will benefit equally. India will have more tourists visiting it every year and will create a happy and clean environment for the citizens.
Dopamine emits large amounts of drug intake, which puts a person in ecstasy. People like to experience this happy state and wish to come here again and again, which is one of the main causes of intoxication. In the beginning, most people take drugs seriously but it soon becomes an addiction. Drug addiction is the worst addiction. It is hard to leave and any person can get negative results after getting rid of this addiction.
Types of drugs
Drugs are broadly classified into three types. These are depression, stimulants and hallucinations. Here’s a look at each of them on the human brain and body:
Depressants: Depressants include cannabis, opiates, benzodiazepines and alcohol. They are known to slow down the speed of messages from the brain and thus reduce the ability to handle any situation. When low amounts are taken, depression can make one person feel comfortable. However, when taken in large amounts, it can lead to nausea, vomiting and unconsciousness. Stimulants: The stimulants, on the other hand, move messages from the brain and move on. They have the power to instantly boost a person’s level of confidence. In the negative side, they can cause high blood pressure, increase heart rate and can cause restlessness, movement and insomnia. Continuous use of such medicines leads to panic attack, anxiety and paranoia. The stimulants include nicotine, caffeine, cocaine and amphetamine. Hallucinogens: Hallucinogens include LSF, PCP, cannabis, mescaline and psilocybin. These medicines cause hallucinations and distort the reality of a person. When taken continuously, these medicines can cause high blood pressure, nausea, paranoia and numbness. Symptoms of Drug Addiction
A person who is addicted to drugs is likely to show the following symptoms and symptoms:
Change in appetite Increasing unexpected weight or losing weight Change in sleep pattern Hate Speech Change to friends circle Suddenly got angry bloodshot eyes Lack of interest in work Less performance in work / school Secret behavior Slacken Repeated mood changes lack of motivation Abominable behavior Drug addiction hampers professional life
Any person has an adverse drug effect on the brain. People lose their self control. They become so addicted to drugs that all those who think about them are eating them. This is the only thing that gives them an interest. They are unable to concentrate on work and lose interest in it. Even if they try to work, they feel lethargy and take it back.
Drugs have an impact on their cognitive skills, analytical skills and decision-making power. It adversely affects their professional life. Drug addictions also show irrational behaviors. They become invasive, develop impaired decisions and become impulsive. Such behavior is unacceptable in the office setting. It puts them in bad light and prevents the possibility of professional development.
Drug Addiction Personal Relationships
A drug addicts love the company of drug users and tries to spend most of their time with them. She is no longer interested in her family and friends. He often makes distance from them. She becomes irritable and aggressive. This often leads to arguments and quarrels, which spoil their equation with their family life as well as their friends. The drug addict does not only ruin his life but also the people around him.
Drugs can strengthen a person’s ability to think and act. They can lead to issues of many health hazards, behavioral problems and relationships. The safest bet is to stay away from drugs. People who are addicted to drugs have little chance of quitting this addiction. They ruin their lives and give great happiness to their loved ones too.