Incredible, I honestly have to say that this could be the best anime ever due to its development and plot. Shingeki No Kyojin has one of the best character developments and plot in history (note that this series does not have fill), he even the secondary and third characters have a great importance in the story, but also has that sense of terror, action and drama that by the way is incredibly well done, makes you live the situation that the characters go through and transmit their emotions to you in a very human way. It has an excellent background story that is simply memorable.

Every decision they make is of minor importance to the series and should not be missed, their deaths and the surprise of knowing who are the real antagonists add a magical touch

The first season has a slight start, it ends up being a spectacular season, it is not the best but it is an amazing season with an incredible animation and plot, here you will be introduced to the first antagonist of the series. 9.4/10

The second season I think was epic, this is when you start to see the faces of the real villains (get ready for Senshi Tmp 2 Ep 6 which according to me is the best of the second season, an overwhelming chapter) Shingeki no Kyojin explains it to you perfectly without leaving gaps in the plot, an incredible season. 9.6/10

The third season is truly phenomenal, has a good start and lets you know the problems you will have in a society by not agreeing with something or the difficult decisions you must make to ensure your survival. After this, too many things are clarified without detours, the chapters that stood out most were Perfect Game (Tmp 3, Ep 16), Hero (Tmp 3, Ep 17), Midnight Sun (Tmp 3, Ep 18) and That Day (Tmp 3, Ep 20) (That day has no action or features our main characters, but this chapter amazes me, its development is spectacular and the way they explain everything is overwhelming, honestly, the best development chapter in the history of anime). 9.8/10

Season four is the start of the finale. A season practically perfect, in this season everything comes to light answering every question of the viewer, leaves no gaps in the plot and has a beautiful animation, besides that is incredibly shocking and demonstrates the incredible development in our protagonists, Eren has the best character development I think. For me the best chapters were in my opinion Declaration of War (Tmp 4, Ep 5) (Declaration of War is one of the most impactful chapters of development), The War Hammer Titan (Tmp 4, Ep 6), Assault (Tmp 4, Ep 7), Assassin’s Bullet (Tmp 4, Ep 7) (Assassin’s Bullet left me speechless…) and Above and Below (Tmp 4, Ep 16), has not yet finished this season, but still for me it is spectacular. 9.9/ 10 This season is the best.

In my opinion your average would be 9.3/10. Sincerely from my point of view, the best anime ever, a work of art from post-apocalyptic fiction.

 felt it very likely that Hyakkiamaru and Dororo would separate in the end, at least for a while (though not before he told her she was pretty).  It was indeed Biwamaru’s path (what an interesting revelation, that he was once a samurai) that Hyakki chose, and to walk that path Hyakkimaru had to do so alone for a while, to come to terms with what he’d seen and with who and what he was.  And Dororo’s path – to use her fortune in a way that ultimately would have made her parents very happy – really didn’t hold a place for Hyakkimaru.  The story makes it very clear that those path will one day emerge, even as it leaves it to our imagination what shared course they might follow afterwards.

All in all, that was a very satisfying conclusion and a far better one than I feared might be in the offing.  Dororo has seen a great many iterations, each one of them taking a different view on how the story should conclude – a function, I think, of Tezuka proving so little clarity on the issue himself.  As much as I struggled with the anime’s assessment of Hyakkimaru – perhaps reflective of an especially Japanese interpretation of the character and his arc – in the final analysis it did both he and the story justice.  It was really the love of two people – Jukai and Dororo – that redeemed Hyakkimaru in the end.  Jukai was the reason he was alive and understood the nature of love, and even as he was collecting the physical parts that would make him human, Dororo was teaching him how to be human.  Without that, the limbs and organs would have been a hollow shell.

This drama is very different from your typical kdrama. It addresses the sensitive topic of mental health and it has me completely hooked after watching only the first few episodes. The actors have great chemistry; their charisma is insane. I really enjoyed the animations that were incorporated into the film. I highly recommend everyone to try experiencing this great drama for themselves because it will surely not disappoint.

So many things about this series are exceptionally good. The journey of healing and learning of each of the characters from the main leads to the various patients is very moving. Admirably tasteful way to deal with mental and emotional issues on screen. The central love story is so involving because their pain feels profound. The incomparable Seo Ye Ji as writer Ko Moon-young is unforgettable – strong and vulnerable, finally a real step forward for K drama heroines. Enjoy each sentence she utters in her signature low voice. She has some memorable and often hilarious dialogue.

A far cry from the Cinderella type heroines of early melodramas. And her outfits are stunning – perfectly suited to her tiny waist. Kim Soo-hyun is well cast as caregiver Moon Gang-tae. He isn’t a larger than life hero but instead a man with pain and burdens. He looks more mature here. The pairing of the two leads is right. Much better than The King Eternal Monarch where there was little chemistry between Lee Min Ho and Kim Go Eun. Oh Jung-se gives a likable convincing performance as autistic Moon Sang-tae, In less capable hands the character could have been annoying or tiresome but he made the brotherly relationship very touching. The production values are very high.

From the well integrated animation of the stories to the quirky Tim Burton style house, it all has a high quality feature film standard feel to it. To cap it all off the ending is a good and satisfying one. For all those who have been disappointed by unsatisfying endings in K dramas this one helps to makes up for some of them. A must watch.

One of the major reason that Tata coffee grand didn’t gain popularity compared to Nescafe and Bru is because of its Advertisement strategy, it wasn’t able to attract customers towards it. And already Nescafe has captured the whole market its difficult for the brand to gain customers towards it. Proper ad campaigns should have been taken. Just how Nescafe has taken. When we read the reviews of Tata grand they say that the it taste’s bitter.

The brand, that targets the audience between the age group of 20-45 years, has recently introduced the campaign to build awareness on the brand, convey its distinctive product story. The larger aim is to add few more category codes that promises great Coffee taste and experience through very simple sensory check consumers can do at a retail store or home. The thought was to build upon the unique sound made when a pack of Tata Coffee Grand is shaken,” says Puneet Das, SVP, Marketing – Beverages, TATA Consumer Products.

Through this campaign, the brand aims to create a new language for coffee – Shik-Shik-Shik  – that evokes emotions and excitement amongst consumers. The campaign synonymises the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound that is heard when the coffee jar or pack is shaken. Tata Consumer Products has a large and robust distribution with many outlets pan India. The brand plans to leverage the company’s distribution strength to make the product available to consumer, with a sharper focus in South.  

We usually think Korean Dramas are just about a girl meeting a boy and falling in love but we fail to understand the purpose and the hidden messages behind them. True Beauty is one of the k-dramas which teach some heartfelt life lessons. This story is not just about a “love triangle” or good looking people, its so much more. The show tells us about how love is not just about the appearance but is much more deeper than that, its about how one shouldn’t regret the choices they’ve made in life, this show tells us that no matter how lonely you feel, there is always at least one person who will love you unconditionally and care for you no matter what, it tells us how being selfish sometimes is okay, sometimes putting your loved one’s happiness before you is necessary, it tells us how accepting yourself is very essential and most importantly, it gives us a strong message that everything has a reason behind it to happen, everyone has reasons to do what they are doing be it big or small, we must respect every single human being on this planet.

The casting is done perfectly with each actor suiting their role and portraying it beautifully.

This show is full of mixed emotions, it will make you cry as much as it made you laugh. Very realistic scenes and no unnecessary drags. Watching the siblings fight and watching the characters getting embarrassed publicly or even in front of their crushes will make you relate to the characters very much and that’s something I love the most about the show. They mix the genres in such a realistic way that makes us relate to the characters too!

As a girl who suffered with acne in the past, I can relate to Lim Jugyeong a lot and can understand her emotions.

My personal favorite character is Lim Hee-Kyung(Jugyeong’s older sister) I love the bold personality she has and the attitude to get what she wants.

Another thing I love the most about this show is how the female characters like Kang Soojin and Lim Hee-Kyung are crafted in such a way that they are strong and independent.

There are such different characters of such different personalities which is so much fun to watch.

I would highly recommend people to watch this show, it’s gonna be worth it!

“Doctor John” is a medical drama about doctors specializing in pain management. In a refreshing take on the genre, “Doctor John” will portray the doctors’ search for the cause of their patients’ mysterious pain as a thrilling chase, almost like a detective hunting down the perpetrator behind an unsolved crime. Cha Yo Han is a genius anesthesiologist, who is also the youngest professor at his medical school.

The brilliant doctor goes by the nickname “10 Seconds,” a reference to his ability to diagnose his patients in the 10 seconds that it takes for them to enter an examination room and walk to their seat. Kang Shi Young is a legendary anesthesiologist, who was always at the top of her class throughout medical school. The talented doctor inherited her skills from her cool-headed, rational mother, while she inherited her empathy, listening skills, and warm bedside manner from her father.

I solely started this drama because of Ji Sung. I can’t say I dislike medical dramas but they aren’t exactly my go-to genre. But like always, Ji Sung didn’t let me down. I am so glad that I decided to watch this drama!

It’s no breaking news that Ji Sung has acting chops. Well, that seems a bit of an understatement. Every character that he plays on screen, you can’t help but fall in love with. With that much charisma he is surely one of the most lovable ahjussi on TV right now.

Lee Se Young has grown so much as an actress. Maybe her character didn’t sit well with everyone, but she did grew a lot throughout the series. Though that girl’s hair is a mess, that I cannot deny.

The chemistry between the leads! Woah!! I loved them!
This has a slow burn romance, but it’s so worth it! The drama doesn’t shy away from their age gap, but it’s never creepy or uncomfortable. Their relationship begins simply as a mentor mentee, but gradually develops into more, and it’s so beautifully portrayed!

A couple of students are sharing a rumor about a strange and handsome magician that lives in the abandoned amusement park at the top of the hill. He seems to perform real magic and starts every trick with the phrase “Do you…believe in magic?”.

The police are now actively looking for the magician as Seo Ha-yoon’s body has been found and her belongings were found somewhere near the amusement park.

Ah-yi goes ahead to warn the magician and finds him in distress, caring for his parrot who is ill. She tells him that the police are coming and he replies that he has nothing to hide and as long as one person believes in him things will be alright.

The detectives arrive and take the magician, whose real name is Ryu Min-hyuk, back to the station for questioning. Il-deung arrives later and Ah-yi tells him that there is someone they need to meet and talk to.

Ah-yi then performs her first ever magic trick by making Min-hyuk disappear while the police go searching for him. A few weeks pass by and the police find new footage from an old camera at the park.

The shopkeeper who had initially disappeared is on the feed and he comes out with the truth. He had tried to take advantage of Ha-yoon after he caught her trying to steal from his shop.

However, she was one step ahead of him and caught him on video and decided to blackmail him. He lured her to the park and killed her, then proceeded to get that magician’s fingerprints on the murder weapon to frame him.

Il-deung applies to drop out of high school as he feels that he’s done travelling the smooth path his parents laid out for him and wants to bloom like a flower on a dirt filled road.

Ah-yi is doing better as she has picked up a job as a magician entertaining guests at a fancy restaurant while she’s also in touch with her father on a regular basis.

Ah-yi attributes all this to Min-hyuk who made her believe when no one else in the world was able to.

I am currently watching kimetsu no yaiba which is also known as Demon slayer recommended by one of my friends. while I was watching the trailer I thought it to be a childish anime but once I watched it, This anime has become really special to me.

The story is somewhat new in a sense and character location or setting I would say is also kind of new to me in shounen anime, I am saying this because now days shounen anime always start in a city or suburb areas. Its nice to see this anime start the story from middle of nowhere kind of setting (given this anime takes place in past, its not new but different in my opinion).

The action scenes are jaw dropping and are something you would rewind the few seconds of that scene to see again. Tanijro as a character is also breath of fresh air in this shounen setting, because he do not have lofty goals like becoming king of pirates or something like that, he just wants to turn his sister back to human form once again and he do not rely on friendship power or activating his fourth gear on or going ssj 3, nope he trains like any other human being to earn his power. Directing on this anime is also fascinating, you can tell that director cut no corner for fight scenes(like one other anime I know, looking at you OPM S2) and he went with full force to animate those gorgeous fight scenes.

The only tiny bit problem is that occasional use of CG models of characters when they are far in the view or are fast moving, but this use of CG is ten times better than what we got for goblin slayer. When its comes to using CG studio Ufotable is leagues ahead in the competition and it shows here.

This is only anime I am enjoying, which is doing action scenes right. Give it a try you will enjoy it.

Spy X Family met and exceeded my expectations. Twilight’s cold autistic behavior is well represented by his inner monologue, which is even a surprise, since his interaction with the adorable anya is quite charismatic, and all of this is elevated due to the direction, the comic timing, the faces and mouths, and the well-executed action that is very satisfying managing to mix the comedy with the serious moments.

Highlighting the production, the work is being produced by wit studio in conjunction with CloverWorks, both of which are always responsible for well-produced works. The production being divided between the two improves the fact, since besides the staff being competent, it will hardly have difficulty with overloaded producers, especially by CloverWorks, which keeps picking up many anime a year.

About the characters:
I talk about twinlight and call its behavior autistic because it actually is. Twilight misses some basic social cues (see how he broke up with the mobster’s daughter), while being highly proficient in his field to the point of obsession. Stoicism implies none of this.
Obviously there is no way to know about the future of the work, and whether it will go on to develop this psychology or have any arc about it, but twinlight is a character that has points to be explored.

What I also didn’t expect was Anya to have flaws. She is not a Mary Sue super-genius character, but rather a normal girl for her age who uses her power to her best advantage, which is another fantastic angle to take. Particularly, Anya being more human in comparison to her parents who are quite problematic is great, even more so that her being a knowledgeable character could make the work smug, as the author could literally give conclusion to whatever he wanted using Anya, as her ability to read minds + an irrational intelligence, would only bring difficulties to the script, sensational move on the author’s part.

Yor in my vision, is the most mysterious character in the work, it doesn’t make her a bad character, but in my vision, she doesn’t have any kind of problem either personal or mental like her family, even being an assassin, she is less rational and more emotional, struggling to keep herself disguised and not standing out too much.

Another thing is the fact that the work gently reveals information about the twilight, such as the fact that he is a master of disguise, and this is blurred because the scene of great impact is the sudden end and his comment about never wanting to have a family, but anyway these events are used in the same episode, as when he goes to rescue Anya, and the whole scene is about his disguise, which is a great scene precisely for the breach of expectation, but that already in the beginning was revealed.

After the 6th episode of spy x family the viewers have started shipping anya with damien. I hope this characters become good friends in the future episodes.

Whenever we think of coffee only one thing comes to our mind and that is ‘Nescafe’. Nescafe, being a product of a famous brand nestle have been successful in capturing a high market share of instant coffee. The word Nescafe is actually the portmanteau of two words that are “Nestle” and “café”. Max Mergenthaler along with his team members had worked hard for almost seven years to make coffee powder into a big hit.​

In the year 1975 Japan thought of introducing Nescafe into Japan in the hope that they might be interested in drinking coffee. But japanese culture is steeped in tea, and it has strong emotional imprint, meanwhile coffee had a superficial/ non existent imprint on the japanese people.

Nestle started making (caffeine-free) coffee-flavored desserts for kids. Most children love candy and dessert, and Japanese kids were no different — no culture issue there. Fifty years later, Japan spends $22 billion on instant coffee, more than any other country. When Nestlé made coffee-flavored desserts, they were able to positively imprint on Japanese children. This grew into a strong emotional resonance with coffee in Japanese culture and a huge market for Nescafé to tap into and monetize.

Both Nescafe & Bru are locked in a fierce battle for market leadership today, with each commanding about 36% market share by value in the Indian retail coffee market in 2020. Operating Profit was $12.17 billion. Sales was $94.69 billion. Current Share price is 120.58 CHF i.e. Rs. 9906.16 

“back then if we could have heard each others voices, everything would have been so much better”. after reading this quote I thought of watching this movie called, A silent voice.

A Silent Voice (or “The Shape of a Voice”) is a great addition to the “slice of life” anime of modern times. At times life affirming in its quieter moments, at other times shocking in its depiction of Japanese teen life.

Egged on by his school mates, Shoya bullies the newly arrived Shoko, who happens to be deaf. Perceived to be receiving special treatment, and being different (a crime in Japanese society), Shoko is fair game for any number of cruelties. Until it goes too far.

This movie then takes a different approach. Instead of showing the bullied person’s return to strength, it shows the traumatised bully (and his cohorts) as he seeks to recover from the horror he put Shoko through. You may balk at the thought, but the paths of Shoya and Shoko are explored in their later high school lives, both being treated sympathetically.

The animation is beautiful, the script manages to avoid typical Japanese cliche, and the story takes some shocking turns without relying on trite misery or emotional manipulation. If you miss Ghibli, give this a watch. You’ll be happy to know the spirit of great Japanese animation lives on.

A Silent Voice or Shape of Voice is a beautiful drama film about a guy who struggles to redeem his past that tackles heavy themes such as bullying.

Apparently, there are a lot of characters in this 2-hour long film. And quite a number of them I believe didn’t develop to the maximum as the film concludes but it was suffice enough to convey the message that the film desires to.

However, huge compliments should be given to this film for the amazing build up before reaching its climax which is realistically intense, powerful and heartfelt that will leave you on the edge of your seat with your jaws dropped. You might as well cry, too.

Let me introduce you to one of the darkest anime which I have watched recently called ‘Death Parade’. This was not recommended to me by anyone I was just googling some dark anime to watch and then death parade caught my eyes and I started watching it. Death Parade consists of only 12 episodes with only one season. It is an old anime around in 2013 so I’m sure there won’t be any season 2.

So the story goes this way After death, all go to a bar in Limbo, a quiet place, where bartender Decim waits to judge passing souls, pitting them against each other in pub games like bowling, darts, and arcade cabinets. These are no mere games, however. Each point, each strike…each miss has consequences, for they inflict pain on the opponent, or worse, reveal one’s true self in this parade of death. Reincarnation awaits those found worthy, the eternal void for all others. Actions and emotions make a dangerous game.

As a game progresses, memories from the players’ lives return, piece by piece, and it is in how the characters react to these pieces that determines who they truly are. Best of all, Death Parade does not go easy on the characters out of pity. Yes, you will pity many among the dead, but like reality, pity will not erase a poor decision. As more memories return, the greater the strain and conflict becomes on these people, escalating tension to breaking point. And it is brilliant.

And at the end of the game the opponents will understand that they are dead and both the opponents are send to two different elevators. One consists of reincarnation and other void. so according to the choices made by the opponents they are send to the different elevators. Good souls get to go to the reincarnation elevator and the bad souls are send into void.

I was amazed that they also showed ‘Light yagami’ aka kira in this anime, they showed a small reference of Kira and hats off to that. I would recommend anyone to watch it especially those who are interested in dark anime themes.

The 2022 FIFA World Cup scheduled to be the 22nd running of the FIFA World Cup competition, the quadrennial international men’s football championship contested by the national teams of the member associations of FIFA. It is scheduled to take place in Qatar from 21 November to 18 December 2022. This will be the first World Cup ever to be held in the Arab world, and it will be the second World Cup held entirely in Asia after the 2022 tournament was held in South Korea and Japan. In addition, the tournament will be the last to involve 32 teams, with an increase to 48 teams scheduled for the 2026 tournament in the United States, Mexico, and Canada. The reigning World Cup champions are France. Due to Qatar’s intense summer heat, this World Cup will be held from late-November to mid-December, making it the first tournament not to be held in May, June, or July; it is to be played in a reduced time-frame of around 28 days. The first match played at the tournament will be contested between Senegal and the Netherlands.

Qualified teams

As of 31 March 2022, 29 nations have qualified for the finals, including 22 that competed at the previous tournament in 2018. Qatar are the only team making their debut in the FIFA World Cup, becoming the first hosts to make their tournament debut since Italy in 1934. As a result, the 2022 tournament is the first World Cup in which none of the teams that earned a spot through qualification were making their debut. The Netherlands, Ecuador, Ghana, Cameroon and the United States returned to the tournament after missing the 2018 tournament. Canada returned after 36 years, their only prior appearance being in 1986.

Four-time champions and winners of UEFA Euro 2020, Italy, failed to qualify for a second successive World Cup for the first time in their history, losing in the qualification playoff semi-finals against North Macedonia. The Italians were the only former champions that failed to qualify. The previous World Cup hosts, Russia, were disqualified from competing due to the Russian invasion of Ukraine.

-by Omkar Bhikle.

Credits- 1. Wikipedia

2. FIFA.com

“Some people think football [soccer]is a matter of life and death. I don’t like that attitude. I can assure them it is much more serious than that.”
Bill Shankly

This series was actually recommended to me by my friend. at first I thought it was a childish cartoon and then I started watching it with my brothers and I must say it did melt my heart.

After losing both parents in a fatal plane crash, teenager Ryuuichi Kashima must adjust to his new life as the guardian of his younger brother Kotarou. Although Ryuuichi is able to maintain a friendly and kindhearted demeanor, Kotarou is a reserved toddler still too young to understand the reality of the situation. At their parents’ funeral, they are approached by Youko Morinomiya, the stern chairman of an elite academy, who decides to take them under her care.

However, there is one condition Ryuuichi must fulfill in exchange for a roof over their heads and enrolment in the school–he must become the school’s babysitter. In an effort to support the female teachers at the academy, a babysitter’s club was established to look after their infant children; unfortunately, the club is severely short-staffed, so now not only is Ryuuichi responsible for his little brother, but also a handful of toddlers who possess dynamic personalities.

I would recommend this anime to anyone if you have a kid or if you have younger siblings then you can relate yourselves to this anime because i’m sure this anime will make you smile and melt your heart.

The Way Of The Househusband is a weird but interesting series that you could easily finish in less than an hour. Nothing too special but an engrossing series to say the least. The main character is somewhat relatable and the supporting characters as well. One notable thing though is the animation which is at best, a 6/10, although the show is overall an 8/10 as I see it.
It doesn’t dive too deep into romance and action, it sticks to comedy, and that’s what I appreciate in this series. The quirky unorthodox humor is strangely great, which had me shaking with laughter.

Gokushufudou: The Way of the House Husband is a 5 episode animation based off of the manga of the same name. It’s about an Ex-Yakuza member known as the “Immortal Dragon” due to his terrifying fighting prowess, having been known to wipe out multiple large groups of enemy gangs bare handed in one night. However he decides to give up the life of crime in order to be a full time househusband, and care for his wife Miku. That’s it. Nothing more. Nothing less. However, i feel like people are trying to treat it as if it’s something more than that, as if it were an epic action manga that “wasn’t done justice” by the animation, and i couldn’t really disagree more. More on that later.

As for the individual ratings:

Story: 9
It’s a simple, cute, fun concept that you honestly can’t really go wrong with on it’s own.

Sound: 7
Intro and outro tracks were pretty good. (idk if this goes w/ sound or characters so apologies if I am wrong) The voice actors were great as well, with Kenjiro Tsuda acting as Tatsu’s VA.

Character: 10
I love the idea behind Tatsu as a character. I think that the designs are executed well, and that the other characters do a good job of supporting his own character.

Art: 5
Look, I’m not gonna sit here and act like it was animated well. It isn’t great. To be fair I do think that it was colored very well. But, I don’t feel that the animation needs to be absolutely insane to find enjoyment in the series. I think we should take a slightly different perspective on this. I believe that the animation quality was not a main focus. I think that they may have even lessened the animation quality purposefully in order to make it more akin to a motion manga than an anime, as well as highlight the story a bit more. While this is QUITE a stretch, I know, for me, it had that exact effect, which is part of the reason i would rate the enjoyment:

Enjoyment: 10
As I sat and watched all 5 episodes, I genuinely couldn’t stop smiling. The jokes, the story, the characters all gave me the goofiest smile I had had in a few days.

With all of this taken into close consideration, I rate Gokushufudou: The Way of the House Husband at an overall 8/10. Although it falls short in some audio and visual qualities, I believe it more than makes up for it in story, comedy, and character.

I just recently completed Tokyo revengers anime. I had heard a lot of reviews about some of them told me its not worth watching and some of them gave me really nice reviews about it. so now i am going to put forth my reviews regarding Tokyo Revengers.

Tokyo revengers is an amazing anime with an amazing plot and story line with great characters. The main protagonist of tokyo revengers is a guy called Takemichi. Takemichi has been shown as a 28 year old adult working in a CD shop who hates his life. One day he was watching news and then he saw that his ex girlfriend has been dead due to an accident at that point of time he thinks about his past and wished he could change it. while travelling by train takemichi was pushed into the tracks by anonymous person and then he was immediately transferred into the past. Now its a mission for takemichi to save his dead girlfriend from the future.

Throughout Takemichi’s journey he meets alot of people called mickey leader of tokyo maji gang, draken vice president of tokyo manji gang and various division heads such as chifiyu, baji, mitsuyu, pa chan, kazutoro etc.

The only fault which i have seen in this anime is that the protagonist is considered to be a very weak character. He thinks himself to be useless. throughout the anime you guys may be disappointed because of the main character because he does a lot of mistakes.

Tokyo Revengers is a good anime. so people also compare it with another anime called erased. The theme of tokyo revengers is some what same as erased. Erased is also one of the must watch anime. uptill now tokyo revengers has 22 episodes with season one got complete and now I am waiting for season 2.

Tokyo Revengers is a must watch anime. A lot of people will like the plot as well the characters are also considered to very nice. this anime is an action packed and comedy anime. I hope Takemitchi will be able to save his girlfriend in the future.

by Kris katelin

Yesterday I completed reading ‘To kill a mocking bird’ a novel written by Harper Lee. I felt kinda empty after reading it. It was a really nice book but I have often heard about it that this book was considered to be Red flag. I don’t know why it is considered to be a red flag because this book has been read by the American students at their school during their 7^th standards.

The age group which I recommend for this book might be 16 plus. Because there are certain terms in the book which could not be understood by the younger generation. So I would suggest the age group of 16 and above to read this book.

To kill a mocking bird is a novel published in the year 1960 by the author Harper lee. The main characters of the book are scout a six year old who is known as jean Louis, her brother jem, their friend Dill, Mr Atticus (scout and jems father) and boo radly.

The book starts with scout talking about some events which resulted in jem (scouts brother) accident. Where they talk about boo radly a neighbor to bring him out of the house, so boo Radley always stayed at his house he never came out. So scout, jem and dill try to bring him out of the house. Scouts father Atticus is a lawyer. Atticus gets a case to defend which is considered to be a very controversial case in their town.

I really liked scouts character and also boo radly , boo only enters in at the end of the book and only has a sentence to say “can you take me home”. So at the end of the book I felt empty because in the end scout does sees boo radly for the first and the last time, that’s the only reason I felt empty. I forgot to mention about what mocking bird is, so mocking birds are considered to be small species of birds mimicking songs.

There is a famous quote given in the book, “shoot all the bluejays you want, if you can hit em, but remember it’s a sin to kill a mocking bird”

According to me the original mocking bird of the story is boo Radley, it’s a must read book. I would suggest a person above 16 can definitely read it.

by Kris katelin

Passing by an empty lane,
I got reminded of the emptiness I have in my brain.
It will take some time to decide
that what’s killing me from inside, despite having many people by my side.

I don’t know what’s missing that makes me feel this way,
But there’s a hope that I will find a solution to the void someday.
Till then I need to move on, keeping a smile outside and void inside, just like every other day.
But one day I will comprehend it,
Till then I will pretend a bit,
Just like most of them out there, counterfeiting their smiles right there. Yes, there is a void that needs to be filled, but till then everything will remain unfulfilled.

~ Isha Chawla

क्यों इतनी खामोश सी पढ़ गई है तू? क्यूं अंदर ही अंदर खुद से लड़ रही है तू? वक्त ही तो है गुजर जाएगा, सूरज फिर से एक नया आएगा। खुद पर यकीन रख कर आगे बढ़ती जा तू, कभी ना कभी तो रास्ता मिल ही जाएगा।

~ Isha Chawla 🥀

During school days, we read books are our best friends who will never walk away from us. Undoubtedly books are our friends. It provides knowledge in different fields and enhances our wisdom and intelligence. From class one onwards we all read books and many of us continuously read books until our death.  To popularize reading habits this year 23 April 2022 is observed as World Book Day. This is also known as World Book and Copyright Day or International Day of the Book, which is an annual event organized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to promote reading, publishing, and copyright

 Each year, on 23 April, celebrations take place all over the world to recognize the scope of books – a link between the past and the future, a bridge between generations and across cultures. On this occasion, UNESCO and the international organizations representing the three major sectors of the book industry – publishers, booksellers, and libraries, select the World Book Capital for a year to maintain, through its own initiatives, the impetus of the Day’s celebrations.  23 April is a symbolic date in world literature as on this date several prominent authors, William Shakespeare, Miguel de Cervantes, and Inca Garcilaso de la Vega all passed away. So this,  the date was a natural choice for UNESCO’s General Conference, held in Paris in 1995, to pay a worldwide tribute to books and authors on this date, encouraging everyone to access books (unesco.org/commemorations/worldbookday).

According to World Reading Habits in 2020, (geediting.com/world-reading-habits-2020), by conducting research studies across the world they have found that coronavirus has changed our reading habits. Some of the highlights of World Reading Habits in 2020 research inter alia are:

         India reads more than any other country, followed by Thailand and China

         Printed books continue to drive more revenue than eBooks or audiobooks. However, physical books sales did dip because of coronavirus (not surprisingly).

         35% of the world read more due to coronavirus.

Also, World Reading Habits in 2020 have given ranks which may be seen as below:

1)        India (10.42   hours spent in reading per person per week)

2)       Thailand (9.24 hours spent in reading per person per week)

3)        China  (8.00 hours spent in reading per person per week)

4)       Philippines (7.36 hours spent in reading per person per week)

5)       Egypt (7.30 hours spent in reading per person per week)

19)   Spain (5.48 hours spent in reading per person per week)

20)   Canada (5.48 hours spent in reading per person per week)

21)  Germany (5.42 hours spent in reading per person per week)

22)  USA (5.42 hours spent in reading per person per week)

It is pertinent to mention that ranks have been given by World Reading Habits in 2020. But interesting points are India, Thailand, China, Philippines, and Egypt are in the first five but so-called developed countries such as Spain, Canada, Germany, and the USA are placed at a comparatively low level. 

On this Day of 23 April, as a senior citizen, I suggest that parents should encourage their children to read more and more books including newspapers. Reading habit is the sine qua non for leading a balanced lifestyle.

B. S. S Bhagavan

Assistant Professor

Research Scholar, Department of English 

Vikrama Simhapuri University, Kakutur, Nellore, A.P.

bhagavanbss@vsu.ac.in  

Dr. R. Prabhakar

Associate Professor, Head, Department of English 

Research Supervisor, Vikrama Simhapuri University, 

Kakutur, Nellore, A.P.

prabhakarjoli@gmail.com

Abstract:

R.W Emerson the father of American Transcendentalism redefined 19^th century American culture, literature and religion. In his first work Nature published in 1836. Emerson articulated basic concept of his new philosophy. He advocated spiritualism and preached oneness of Man, God and Nature. While defining basic tenace of his philosophy Emerson relayed upon the blend of the subjective and objective Idealism. Emerson could not ascribe to any specific idealism. This Ontological confusion created intellectual stagnation in his career.

Emerson studied German idealism and Greek philosophy to resolve Ontological riddles. The ancient Greek philosophy persuaded Emerson to dwell into Vedantic Literature. The Vedantic Doctrine of Mayavada helped Emerson to overcome the Ontological obstacles and to give legitimate conclusion to his philosophy. 

Keywords: Illusion, Maya, Eternal Bliss, Phenomenal World, Sensory Objects, Delusive power, Ignorance, Realized being and God within.

Introduction:

The Indian non dualistic thought (Advaita Vedanta) advocates Mayavada and defines the nature of the world. The doctrine of Maya defines the absolute being as non-dual and the one without second. It also ratifies the existence of the world and all objects and beings.

R.W Emerson in his doctrine of Illusion presents God as non-dual and all pervasive oversoul. He also explains the nature of the phenomenal world and considers all beings and objects as mere appearance. Emerson in his work Conduct of life deals with primary question that how one can attain spiritual realization and maintain perfect balance between spiritual and family life. According to Emerson man due to his ignorance subjects himself to the illusive power of the world and invites sufferings. The individual can attain liberation through self-realization and self-reliance enables the individual in attaining the purpose of human life. Vedanta also discusses the concept of liberation and highlights the importance of Atmasakshatkara.

Vedanta says the universal being adopts illusion as a method to govern whole creation. This principle also known as the principle of relativity, inversion and oppositional states. According to Advaita they exist only one reality but the individual perceives multiple realities in various forms and names.  It argues that multiple objects of this world are buy products of Maya. All the ancient religions advocate same principle (Maya) with various names. Indian non dualistic thought describes the Maya as indefinable because of its fleeting nature and indefinite structures. It says the absolute being dwells in every being and instructs all beings to overcome the delusive power of phenomenal world. The individual due to ignorance misidentifies himself with ego and surrenders himself to the Maya.

Young Emerson during his Harvard days at the age of 17 years composed a poem titled The Superstition. In the poem discussed the delusive power of the world mentioned in Indian scriptures but the content of the poem could not satisfy his readers. Though he had little knowledge of Maya he didn’t study the concept till 1845. Emerson borrowed Bhagavata Purana from his friend Thoreau’s library and read about the Doctrine of Maya. In 1860 in his essay “The Conduct of life” Emerson advocated his doctrine of Illusion. The Doctrine of Maya enriched Emersons philosophy and enabled him to answer all the queries that haunted him throughout his career.

Advaita Vedanta says there is one reality and it manifests itself in various forms and names. The individuals’ constant misperception makes him to accept multiple realities in this world. The individual attributes the qualities of real to the unreal and subjects himself to the power of Maya. Audisankara explains this with the analogy of the Serpent and the Rope. The Indian non-dualistic thought appeals the mankind to relay upon intuition to realize the ultimate reality. It articulates Neeti Neeti method to comprehend the absolute. According to Advaita Vedanta the absolute (God) mocks and instructs the individual through the Maya. According to the doctrine of Maya the nature (the proxy of the absolute) educates the individual and teaches him to see the ultimate reality through the veil of Maya.

Emerson like Vedanta refers the absolute as oversoul in the context of universe and refers the individual soul in the context of man. For Emerson oversoul and the individual soul are one and the same. He finds no distinction between God and the individual. He writes “Who shall define to me an individual? I behold with awe and delight many illustrations of the One Universal Mind. I see my being embedded in it; as a plant in the earth so I grow in God. I amonly a form of him. He is the soul of me. I can even with mountainous aspiring say, I am God, by transferring my me out of the flimsy and unclear precinct of my body, my fortunes, my private will” (Journals. Vol. V. Pp. 336-37).

In all his works he presents the doctrine of infinitude of private man. For him the individual is not mere aboard where the absolute resides but the individual is part and parcel of the oversoul. Vedanta ratifies Emersons idea when it says “know that self alone that is one without a second…and give up all other talks.” (The Thirteen Principal Upanishad. P. 372.). Emerson says our life is in this world like momentary dream which is unreal. “Philosophy affirmsthat the outward world is only phenomenal and the whole concern of dimness, of tailors, of gigs, of balls, whereof men make such account is …an intricate dream”. (Ralph L. Rusx. ed. Letters, I. P. 412; also see Journals, Vol. III. P. 335,481.)

Emerson in his first work Nature describes the nature as the medium through which the divine reveals its mind. He writes in his journals “nature is only the foliage, the flowering, and the fruit of the soul…every part, therefore exists as an emblem and sign of some fact in the soul” (Works. Vol. VIII, P. 53). He argues that the world being the cause can’t exist without the cause (absolute). He further says the world befools the individual with its illusive power. He suggests the mankind to discriminate between right and wrong and to liberate from the Maya. For him the world along with arts, persons, letters, scriptures, religions and etc. are the buy products of Maya. He writes that “towns, landscapes are fugitives like the smoke or snow; the institutions, society and whole world are simply products of illusion. Though thesoul exists in every particle of the universe it stands apart from the phenomenal world.” He says thought the maya is the power of the absolute is distinctive from the Maya. Unlike phenomenal objects the absolute is beyond all constrains. Thus, Emerson’s concept of Nature resembles Vedantic concept of Prakruti in many respects.

Emerson and Vedanta articulate that the individual can liberate himself from the through self-realization in his essay Emerson echoes same idea. When he writes Flow, flow the waves hated, Accursed, adored, the waves of mutation: No anchorage is. Emerson quoted line from Vishnu purana and other Indian scriptures to strengthen his argument. He called Illusion with various names in the essay like Fascination, Trick, Deception and Disguise. He says irrespective of age, sex and race everyone subjected to Maya. He writes “the young mortal enters the hall of the firmament …on the instant, and incessantly, fall snow storms of illusions” (Works, Vol. VI.P.325. “Illusions”). He argues that everything that an individual perceives through his senses or unreal and temporal. He says the one who treats all his experiences feelings and emotions as true can’t liberate himself from the Maya. The world with its illusive power perceives the mankind to go after temporal things. In his essay “Montaigne” he appeals his contemporaries to depend upon the God within escape from the power of Maya.

  Emerson in his essay Illusion consider all human emotions like love, anger, jealous etc. as results of human ignorance and Maya. He refers all relations, positions and possessions also products of Maya. According to him the individual invites sufferings and sorrows by surrendering himself to the Maya. Vedanta too emphasizes the same idea it says the individual depends upon the temporal and unreal phenomenal objects derive happiness. Vedanta defines the absolute as pure conscious, existence and bliss (Sat Chit Anand). According to Vedanta the absolute who is the defined as Ananda dwells in every individual. Thus, the individual becomes the embodiment of the bliss which is internal. Man, due to his ignorance instead of depending upon is innate self which is the embodiment of eternal bliss seeks happiness from phenomenal objects which are temporal. Therefore, man subjects himself to the ever-ending desires and sufferings. 

Conclusion:

Like Vedanta Emerson argues that the man identifies himself with phenomenal ego and fails to recognize his true self. This attitude of individual makes him the victim of the illusive power of the world. The individual who is the aboard of God within is the real source for fountain of bliss but the individual forgetting this truth seeks happiness from external sources. Both Emerson and Vedanta say the individual can attain Self-realization through intuition and can attain Moksha which is the purpose of life. Thus, the doctrine of Illusion propelled the Vedanta philosophy and Emerson’s Transcendentalism to legitimate conclusion.

References:

1. Agarwal. M.M. Freedom of the Soul. A Post-modern Understanding of Hinduism. New Delhi: conceptpublishing company. 2002.
2. Alcott, Amos Bo Ralph Waldo Emerson: Philosopher and Seer, Boston, 1882.
3. Bishap, Jonathan, Emerson on the Soul. Cambridge Mass.1964.
4. Cary, Elizabeth Luther. Emerson, Poet and Thinker. Concord, Mass. 1903.
5. Carpenter. F.I. Emerson and Asia. New York, 1953.
6. Chakravarti. S.C. The Philosophy of the Upanishads, Calcutta, 1935.
7. Das, S.P. Emerson’s Debt to Hindu Thought: A Reappraisal. Thesis submitted to Guru Nanak DevUniversity, Amritsar, 1977.
8. Gray, Robert M. Emerson: A Study of the Poet as Seer. New York, 1928.
9. Radhakrishnan. S. The Principal Upanishads. London: George Allen & Unwin, 1968.
10. Siccar, Mahendranath. Hindu Mysticism: According to the Upanishads. New Delhi: Orient Book ReprintCorporation, 1974.
11. The Complete Works of Ralph Waldo Emerson, Centenary. ed. 12 Volumes. Boston and New York. 1903-1994.
12. Waldo Emerson, Ralph. Emerson, Essays and Lectures. Ed. Joel Porte. New York: Literary classic of theUnited States, Inc, 1983.

Ratan Naval Tata is the Chairman of Tata Sons and Tata Group, and is one of India’s most well-known and respected industrialists. Tata, who is 73 years old, is the chairman of one of the country’s largest conglomerates, which includes approximately 100 companies with a combined revenue of USD 67 billion. Tata Steel, Tata Motors, Tata Teleservices, Tata Power, Tata Consultancy Services, Tata Tea, Tata Chemicals, and The Indian Hotels Company are among his key Tata firms.

Tata was born on December 28, 1937, into one of Mumbai’s wealthiest families. Jamsedji Tata, the Tata group’s founder, was his great grandpa. Tata had a tumultuous life following his parents’ divorce when he was a child. Lady Navajbai, his grandmother, nurtured him in the lap of luxury at Tata Palace. The Tata scion was captivated by America, and he attended Cornell University to study architecture and structural engineering. Later, he attended Harvard University for a management course.

He joined the Tata Group in 1962, and his first position was with the Tata Steel division in Jamshedpur, where he worked with blue-collar workers shoveling stone and operating furnaces. In 1971, he was named Director-in-Charge of the National Radio and Electronics Company Limited (Nelco), and he was successful in bringing the company around.

Tata rose through the ranks of Tata Industries to become Chairman and was a driving force behind a slew of reforms. Tata Consultancy Services went public under his leadership, and Tata Motors was listed on the New York Stock Exchange, giving it greater international strength and prestige. He is recognised with directing the Tata Group’s successful bid for Corus, an Anglo-Dutch steel and aluminium company, as well as the Ford Company’s Jaguar and Land Rover brands.

During his leadership, the company saw the birth of the ‘Indica,’ India’s first fully Indian car. Tata was the designer of the vehicle. Tata’s food division purchased tea company Tetley for GBP 70 million in 2000. The group’s revenues increased nearly 12-fold in 2009-10, totaling USD 67.4 billion. Tata is also a member of the boards of Fiat SpA and Alcoa, as well as the international advisory boards of Mitsubishi Corporation, American International Group, JP Morgan Chase, Rolls Royce, Temasek Holdings, and the Singapore Monetary Authority.

He was awarded the Padma Bhushan by the Indian government in the year 2000. Ohio State University awarded him an honorary doctorate in business administration, the Asian Institute of Technology in Bangkok awarded him an honorary doctorate in technology, and the University of Warwick awarded him an honorary doctorate in science. Tata’s personal fortune is around GBP 300 million, and he controls less than 1% of the conglomerate. Charitable trusts own about two-thirds of Tata Group, which helps to fund good causes.

During the 26/11 attacks, Tata offered a magnificent example of charity and leadership. He stood alone outside the Taj hotel, unarmed, and oversaw the actions aimed at assisting the victims. He shown his humanity by paying personal visits to the families of all 80 colleagues murdered or injured. He didn’t leave any stone unturned in his efforts to help the victims, even asking the victims’ families and dependents what they wanted him to do.

Tata has begun making arrangements for his post-retirement life, despite the fact that his retirement is still a year away. He intends to establish an international design centre with international standards and size. He has led the development of a number of groundbreaking designs and products, the most well-known of which is Nano. His concern for the safety of nuclear families commuting on two-wheelers inspired him to create Nano. He was the one who suggested that the little car just have one wiper on the windscreen. Its pricing and maintenance costs were decreased as a result.

He also spearheaded a strategy to deliver affordable and safe drinking water, and aided a group of Pune-based designers in developing Swach, a water filter that costs less than Rs 1,000. This 560-mm water purification device was created over the course of more than three years by Design Directions Private Limited.

Tata, who is a bachelor in real life, values privacy and avoids the limelight. Only CDs, books, and pets keep him company. In an unassuming Tata sedan, the business baron drives himself to work.

Ratan Tata, who stands tall among his peers with a tremendous fortune and global fame, has remarkably never made the Forbes billionaires list.

Despite the fact that beauty is in the eyes of the beholder, the global beauty industry has never lost its allure. Along with its steady growth, the industry has amassed a dedicated consumer base that spans decades. What female doesn’t enjoy applying cosmetics? Cosmetics play an important role in all of our lives, from learning makeup tutorials to experimenting with different colours on free days, to adorning ourselves before a wedding or an event, or simply putting on a fast light application before work.

But we’ve come a long way from the days when consumers had to go to a cosmetic store in person. Why should brick-and-mortar stores be the sole option when there are now online cosmetics stores that allow clients to order things at any time and from anywhere.

Despite the fact that the Indian economy has hit unprecedented lows in recent months as a result of the COVID19 pandemic-induced shutdown, a handful of platforms have remained stable.

Nykaa is one of these e-commerce platforms for beauty and wellness products, and it has quickly become the preferred option for all cosmetic aficionados in India. Anyone who has even a passing interest in beauty and wellness products has probably heard of Nykaa at some time in their lives. This is an e-commerce site that specialises in cosmetics and beauty products. This platform, which was founded in 2012, has played a critical part in dispelling the idea that e-commerce and beauty retail do not do well in India.

Nykaa has recently become a household name across the country following the launch of its initial public offering (IPO) and the overwhelming response it received, propelling its founder Falguni Nayar into India’s elite group of self-made billionaire women, with her net worth rising to $6.5 billion following Nykaa’s record listing, according to Bloomberg Billionaires Index.

We will provide you an overview of Nykaa’s platform, its creators, its business model, its funding, its success story, its inception, and its growth through this blog.

Nykaa’s Background

Nykaa is an Indian cosmetics company that specialises in multi-beauty and personal care items. It started off as a solo e-commerce platform before expanding into a variety of retail locations across the country.

For both women and men, the company specialises in providing a broad variety of cosmetics, skincare, haircare, perfumes, bath & body, luxury, and wellness items. The portal, which claims to receive more than 1.5 million visitors per month from across India, permits adequately prepared and priced branded products.Nykaa now has three types of stores: Luxe, On Trend, and Kiosks. Nykaa’s Luxe stores contain more premium and luxury brands such as Estee Lauder, Dior, Huda Beauty, and M.A.C Cosmetics, among others, whereas Nykaa On Trend goods are limited to trending and fashionable names.

Aside from women’s beauty, the Nykaa Man website and app, as well as Nykaa Network, an online community for beauty enthusiasts, offer a variety of grooming products for males. Currently, the organisation is a staunch believer in focusing on the vertical market.

Founders of Nykaa

Falguni Nayar, an MBA graduate from IIM Ahmedabad, began working in investment banking at Kotak Mahindra immediately after graduation. She was promoted to Managing Director of the same bank division in 2005.

She worked for Kotak Mahindra for nearly 18 years, during which time she decided to branch out from banking and try her hand at other fields.

She saw the untapped potential of the online beauty industry. Since there was a scarcity of accessible online brands and things that people could trust and purchase with confidence at the time, she saw an opportunity for Nykaa.

She wanted to change Indian women’s perceptions about personal grooming because she was passionate about makeup and beauty products. Nykaa was founded in 2012 by her with the goal of creating something unique to her.

Nykaa’s Beginnings

Nykaa was founded in 2012, and it all started there. Falguni Nayar was looking for a promising business opportunity in India when she discovered an inconsistency in the beauty items market in India, which wasn’t up to par with the product’s scope in other countries such as France or Japan, despite high demand, owing to a lack of product availability in many places. As a result, she and her husband, Sanjay Nayar, founded Nykaa.

Business Model of Nykaa

Nykaa’s inventory methodology is essentially what distinguishes it from its competitors. The products are obtained through brands and distributors and then sold directly to consumers in this arrangement. This is in contrast to a marketplace model, in which third-party vendors offer the products. Nykaa will be able to keep a tighter grip on its items as a result of this, reducing the chances of forged things making their way onto the platform.

Nykaa’s Recent Growth

As reported by Your Story, recently in the month of July of this year, the platform stated that it’s in-house brand Nykaa Beauty has now penetrated into travel care as well as home necessities.

Nykaa’s platform has come a long way since its inception in 2012, and it currently plays an important part in the advancement of the beauty industry.

Nykaa currently has over 5 million monthly active users, 80 outlets across India, and over 500 brands and 130,000 products available via its website, app, and stores, according to CNBCTV18.

The company’s transformation from an online approach to an omnichannel retail model has been a critical factor in its growth. This transformation has had a significant impact on how the brand is currently perceived by its audience, as well as allowing the brand to reach out to a previously untapped demographic.

According to the Economic Times, the Nykaa Fashion label has recently expanded into the intimate apparel area with its Nykd brand. On October 22, 2021, Nykaa announced the acquisition of Dot & Key Wellness, a domestic skincare platform.

Customers are gravitating toward key categories like personal skin and hair care, according to Nykaa.

Nykaa’s Initial Public Offering

The platform’s initial public offering (IPO) was open for subscription from October 28 to November 1, with a price range of Rs 1,085-1,125 per share. Nykaa’s initial public offering (IPO) was oversubscribed by 81.78 times the 2.64 crore shares available.

Investors reacted positively to Nykaa’s initial public offering (IPO) when it was made available for subscription. The platform was launched on the BSE and NSE on November 10 and entered the 1 lakh crore market capitalization club when its stocks closed at 2,206.70, nearly double the issue price, valuing the beauty firm at about $14 billion.

Nykaa Investments is a company that invests in startups.

Nykaa’s parent firm, FSN E-Commerce Ventures Ltd, said on October 27th 2021 that it had raised roughly Rs 2,396 crore from anchor investors prior to its IPO.

Fidelity Management & Research Company has previously invested an undisclosed amount in the platform in late November 2020.

In early April of 2020, the platform received a new $13 million fundraising round from previous investor Steadview Capital, cementing its status as a unicorn.

Steadview Capital, TPG Growth, and Lighthouse Funds are among the platform’s top investors.

Conclusion

Nykaa has recently launched a number of new items, some of which have celebrity endorsements. In addition, they have included a number of new collections into their personal brand.

The platform has a number of big plans in the works to make a difference in the beauty and fashion business, and it’s been focusing on delivering high-quality items and services to users at reasonable prices. The platform has a lot of promise in terms of developing and gaining a more dominant position in the future.

Emotional Intelligence or Intellectual Intelligence: Which is More Important in the Workplace?

Among all the good qualities that effective leaders bring to the workplace, research has proven that our emotional intelligence is more reliable than our IQ in predicting overall success (EI). EI is described as the ability to perceive and effectively manage our own and others’ personal emotions.

What is the Importance of Emotional Intelligence?

A strong proclivity for emotional intelligence, according to research published in the American Journal of Pharmaceutical Education, improves one’s ability to make sound decisions, build and sustain collaborative relationships, deal effectively with stress, and cope to a greater degree with constant change. To wit, it enables an individual not only to perform well in the workplace, but also in accomplishing various other goals and objectives in his or her life.

What are the Benefits of Emotional Intelligence for Managers?

EI is also important for workplace conflict resolution, which entails being able to guide others through uncomfortable circumstances, politely bringing issues to the surface, and establishing solutions that everyone can agree on. Leaders who take the time to comprehend other points of view attempt to find a middle ground in conflicts. You can try to make others feel heard by paying attention to how others respond to one another, which will make them more open to compromise.

What is the Importance of Emotional Intelligence in the Workplace?

Emotional intelligence in the workplace begins with each individual from the inside out.. It entails understanding different parts of your feelings and emotions, as well as devoting time to developing self-awareness, self-regulation, motivation, empathy, and social skills. The online Master of Arts in Leadership (MAL) degree from Ottawa University provides you with the tools to assess and analyse your emotional intelligence levels. You’ll also learn ways for increasing your emotional intelligence at various phases of your career.

The 5 Elements of EI by Goleman

So, how does emotional intelligence play a role in workplace leadership? Emotional intelligence contains five critical parts, according to Daniel Goleman, an American psychologist and author of the breakthrough book “Emotional Intelligence.” When controlled, these elements enable leaders achieve a greater level of emotional intelligence.

Self-Awareness

Emotional intelligence includes the ability to detect and understand one’s own emotions. Being aware of the impact of your behaviours, moods, and emotions on others goes beyond simply acknowledging your emotions. You must be able to monitor your own emotions, recognise different emotional reactions, and accurately name each feeling in order to become self-aware. Self-conscious people are also aware of the connections between their feelings and their actions.

Self-Regulation

The ability to control and manage your emotions, which isn’t to mean that you’re putting your emotions on hold and disguising your genuine feelings. It merely entails waiting for the appropriate moment and location to express them. It’s all about expressing your emotions in a healthy way when it comes to self-regulation. Self-regulators are more adaptable and versatile in their approach to change. They’re also skilled at defusing stressful or challenging situations and managing conflict.

Motivation

In emotional intelligence, intrinsic motivation is also important. People who are emotionally intelligent are motivated by factors other than monetary gain, recognition, or acclaim. Instead, they are driven by a desire to meet their own personal demands and objectives.

Empathy
Empathy – or the ability to comprehend how others are experiencing – is an essential component of emotional intelligence. However, it entails more than merely being able to perceive others’ emotional states. It also includes how you respond to others based on the information you’ve gathered. How do you react when you notice someone is unhappy, depressed, or disheartened? You may show them more care and concern, or you could make an attempt to cheer them up.

Social Skills
Another key part of emotional intelligence is the ability to interact well with people. True emotional knowledge entails more than just thinking about your own and others’ feelings. You must also be able to apply this knowledge in your everyday interactions and conversations. Managers gain from being able to form relationships and connections with their staff in professional situations. Workers gain from being able to form strong bonds with their supervisors and coworkers. Active listening, vocal communication skills, nonverbal communication skills, leadership, and persuasiveness are all important social skills.

Given all of these considerations, it’s easy to see why emotional intelligence is important in the workplace. If this research-based theory piques your interest as a business professional, a graduate degree in leadership might be perfect for you. Ottawa University’s online Master of Arts in Leadership programme is the best, fastest, and most economical in Kansas City. The Accreditation Council for Business Schools and Programs (ACBSP) has granted this competitive programme accreditation, indicating the excellent quality of business education provided. Ottawa University and its online programmes have been ranked near the top of the best colleges in Kansas City by U.S. News & World Report.

The suffocating sensation of your heart pounding and sinking, the feeling that there is nothing good around you and that you are continually imprisoned in a circle of negativity. This is something that we have all experienced at some point in our lives. Especially in light of the current situation, where the entire planet is on the verge of collapsing due to a virus, every occurrence sends shivers down the spines of practically everyone. We can’t deny that the current situation is having an impact on our emotional and mental health, but we also can’t give in and lose our spark in these trying times. We must gather our resources and fortify our resolve.

Nobody can tell you that being anxious is abnormal. What isn’t natural is succumbing to it and allowing your anxiety to rule you. You’ll need to gather your thoughts and get a handle on the problem before you can figure out how to cope with it. Anxiety is associated with feelings of despair, pessimism, and agitation, yet there are various ways to overcome it.

Nobody can tell you that being anxious is abnormal. What isn’t natural is succumbing to it and allowing your anxiety to rule you. You’ll need to gather your thoughts and get a handle on the problem before you can figure out how to cope with it. Anxiety is associated with feelings of despair, pessimism, and agitation, yet there are various ways to overcome it.

1. Mindfulness

When you feel like everything around you is spinning out of control and you need some time to step back and reflect on your life. Close your eyes and meditate while sitting calmly in fresh air. Meditation is a state of relaxation in which your body is put on hold and all of your muscles relax. The blood pressure drops, and you can feel your thoughts all the way down to your bones. You don’t need to have a clear mind right now; the thoughts that are bothering you need to be acknowledged, and only then will they be expelled from your system.Take a few deep breaths to relax and feel all of the stress leave your body. Be open to all of the positive energies that are all around you.

Meditation is an excellent approach to reduce stress and quiet a racing mind. It is the simplest method to set aside some time to address and eliminate the things that cause you anxiety.

2. Get some rest

A good sleeping routine is required to equip your body to withstand all of life’s instabilities. As simple as it may appear, only those who suffer from anxiety difficulties understand how tough it is to go asleep when your thoughts are continuously bothering you. Anxiety causes insomnia and prevents people from falling into a deep slumber where they are free of all their worries and thoughts. But, as a last note, if you hit the hay and are able to sleep nonetheless, there is a greater possibility that when you wake up, you will feel relaxed and refreshed.

‘A good night’s sleep is the bridge between despair and hope,’ as the saying goes. So, do the same and try to fall asleep, allowing your body and mind to recover on their own.

3. Communicate with your loved ones.

There is nothing more therapeutic than sitting down with your family, close friends, or loved ones and having a great talk with them about all the serious and random things that come up. You can moan, rant, and express your insecurities and thoughts, and after a while, you’ll find a heavy load of anxiety lifting from your shoulders. It is always recommended to people who are dwelling into the phase of anxiety to have a few people in their life who can be their 3 Am friends and can lend an ear to all the venting sessions to help them calm down.

Having a full-fledged conversation involving various shades of emotions helps in calming the mind as well as lightens the mood to its best.

‘A good night’s sleep is the bridge between despair and hope,’ as the saying goes. So, do the same and try to fall asleep, allowing your body and mind to recover on their own.

4. Treat yourself to a spa day.

It never hurts to indulge yourself. Even if you’re in the midst of a bad mood, a little self-pampering can completely transform your mood. It is not necessary to go all out, but a little something goes a long way. Give yourself a pedicure/manicure, take a hot shower, mask, and wear your favourite dress with subtle make-up to notice how this changes the entire dismal attitude into one of self-love.

‘A good night’s sleep is the bridge between despair and hope,’ as the saying goes. So, do the same and try to fall asleep, allowing your body and mind to recover on their own.

Anxiety is a mental illness, and sitting in a corner and obsessively thinking about it isn’t going to assist you at all. Instead, make an effort to do something that makes you feel wonderful and energised.

5. Relax and let go

This is a skill that we all need to master: letting go. You have no control over your cognitive process, and you never know what will trigger you at any given moment. There are a number of factors that make you anxious, and you have no control over them. The greatest approach to get rid of all these ideas and reflections is to scribble them down on a piece of paper. You must let go of everything that is bothering you on the inside and is affecting your mental well-being. And writing it out on paper and clearing your mind of all the toxicity will help you feel better in every way.

Writing is the best way to express oneself, and using it to liberate yourself from all the thinking thoughts in your head is one of the most effective ways to do so.

These were the five most straightforward methods for dealing with anxiety and overcoming it. Anxiety leads to sadness, and the only way to avoid slipping into this pit is to face your problems head on and deal with them as effectively as possible.

Anyone who notices a loved one showing signs of anxiety disorders needs to be empathic towards them so that they can be guided through the process with the utmost care and concern. If you believe they require professional care, do not hesitate to contact a psychologist or therapist to assist them in maintaining their mental health.

We hope that we were able to shed some light on the various approaches of dealing with anxiety problems. None of us is an expert or a licensed psychologist, so these suggestions are just based on our own personal experiences. They might work for some and might not for others, make sure to leave your comments down below if any of these were useful for you to relax your mind and soul and proved to be therapeutic for you.

Many teenagers’ lives are dominated by social media. According to a 2018 Pew Research Center survey of almost 750 13- to 17-year-olds, 45 percent of them are almost always online, and 97 percent use a social media platform like YouTube, Facebook, Instagram, or Snapchat But how does social media use affect teenagers?

The Advantages of Social Media

Teens can use social media to establish online identities, engage with others, and form social networks. These networks can be extremely beneficial to youth, especially those who are socially excluded, have impairments, or suffer from chronic illnesses.

Social media is also used by teenagers for enjoyment and self-expression. Furthermore, the platforms can educate kids on a range of topics, including healthy behaviors, by exposing them to current events, allowing them to interact across geographic barriers, and exposing them to current events. Humorous or distracting social media, as well as social media that gives a genuine connection to peers and a large social network, may even help kids avoid sadness.

Social Media Harms

Social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people’s lives and peer pressure.

The risks might be related to how much social media teens use. A 2019 study of more than 6,500 12- to 15-year-olds in the U.S. found that those who spent more than three hours a day using social media might be at heightened risk for mental health problems. Another 2019 study of more than 12,000 13- to 16-year-olds in England found that using social media more than three times a day predicted poor mental health and well-being in teens.

Other research has found a link between excessive social media use and depression or anxiety symptoms. Greater social media use, midnight social media use, and emotional involvement in social media — such as feeling upset when unable to go on — were all connected to poor sleep quality and higher levels of anxiety and despair in a 2016 research of more than 450 teenagers.

The influence of social media may also be determined by how teens utilise it. According to a 2015 study, social comparison and feedback seeking by teenagers on social media and telephones is associated with depressed symptoms. Furthermore, a tiny 2013 study indicated that older teenagers who used social media passively, such as by just looking at other people’s images, had lower life satisfaction. These declines did not affect those who utilised social media to communicate with others or upload their own content.

And, according to a previous study on the impact of social media on undergraduate college students, the longer they used Facebook, the stronger their opinion that others were happier than they were. However, the more time students spent socialising with their peers, the less they felt this way.

Experts believe that kids who post information on social media are at danger of disclosing intimate images or highly personal stories due to their impulsive natures. Teens may be bullied, harassed, or even blackmailed as a result of this. Teens frequently make posts without thinking about the repercussions or privacy issues.

Protecting your Teen

You can take steps to encourage ethical social media use and mitigate some of its negative impacts. Consider the following suggestions:

Set sensible boundaries: Discuss with your teen how to keep social media from interfering with his or her activities, sleep, food, or homework. Encourage teens to follow a sleep ritual that excludes the use of electronic media, and keep cellphones and tablets out of their rooms. Set a good example by adhering to these guidelines.

Keep an eye on your teen’s social media profiles: Let your teen know that you’ll be reviewing his or her social media accounts on a frequent basis. You should try to perform it at least once a week. Make certain you complete the task.

Describe what isn’t acceptable: Encourage your kid not to gossip, spread rumours, bully, or harm someone’s reputation, whether online or off. Discuss what is proper and safe to publish on social media with your teen.

Encourage your pals to interact with you in person: This is especially crucial for teenagers who are prone to social anxiety.

Talk about social media: Discuss your own social media usage. Inquire about your teen’s use of social media and how it makes him or her feel. Remind your adolescent that social media is full of unreasonable expectations.

    The MRI (Magnetic resonance imaging) scan is a medical imaging procedure that uses a magnetic field and radio waves to take pictures of our body’s interior. It is mainly used to investigate or diagnose the conditions that affect soft tissue such as tumors or brain disorders. The MRI scanner is a complicated piece of equipment that is expensive to use and found only in specialized centers. Although Raymond Vahan Damadian (1936) is credited with the idea of turning nuclear magnetic resonance to look inside the human body, it was Paul Lauterbur (1929-2007) and Peter Mansfield (1933) who carried out the work most strongly linked to Magnetic resonance imaging (MRI) technology. The technique makes use of hydrogen atoms resonating when bombarded with magnetic energy. MRI provides three dimensional images without harmful radiation and offers more detail than older techniques.

       While training as a doctor in New York, Damadian started investigating living cells with a nuclear magnetic resonance machine. In 1971 he found that the signals carried on for longer with cells from tumors than from healthy ones. But the methods used at this time were neither effective nor practical although Damadian received a patent for such a machine to be used by doctors to pick up cancer cells in 1974.

       The real shift came when Lauterbur, a U.S, chemist, introduced gradients to the magnetic field so that the origin of radio waves from the nuclei of the scanned object could be worked out. Through this he created the first MRI images in two and here dimensions. Mansfield, a physicist from England, came up with a mathematical technique that would speed up scanning and make clearer images. Damadian went on to build the full body MRI machine in 1977 and he produced the first full MRI scan of the heart, lungs, and chest wall of his skinny graduate student, Larry Minkoff – although in a very different way to modern imaging.

Working of an MRI machine

        The key components of an MRI machine are magnet, radio waves, gradient, and a super advanced computer. We all know that human bodies are made up of 60% water, and water is magnetic. Each of the billons of water molecules inside us consists of an oxygen atom bonded to two hydrogen atoms that are called as H₂O. Small parts of the hydrogen atoms act as tiny magnets and are very sensitive to magnetic fields. The first step in taking an MRI scan is to use a big magnet to produce a unified magnetic field around the patient. The gradient adjusts the magnetic field into smaller sections of different magnetic strengths to isolate our body parts. Take brain as an example, normally the water molecules inside us are arranged randomly. But when we lie inside the magnetic field, most of our water molecules move at the same rhythm or frequency as the magnetic field. The ones that don’t move along the magnetic field are called low energy water molecules. To create an image of a body part, the machine focuses on the low energy molecules. The radio waves move at the same rhythm or frequency as the magnetic fields in an MRI machine.

       By sending radio waves that match or resonate with the magnetic field, the low energy water molecules absorb the energy they need to move alongside the magnetic field. When the machine stops emitting radio waves, the water molecules that had just moved along the magnetic field release the energy they had absorbed and go back to their position. This movement is detected by the MRI machine and the signal is sent to a powerful computer which uses imaging software to translate the information into an image of the body. By taking images of the body in each section of the magnetic field the machine produces a final three dimensional image of the organ which doctors can analyze to make a diagnosis.

“Medicine is a science of uncertainty and an art of probability”. –William Osler

“Meditation can wipe away the day’s stress, bringing with it inner peace. See how you can easily learn to practice meditation whenever you need it most.”

Mayo Clinic Staff

If stress makes you feel uncomfortable, tense, or worried, try meditation. Even a few minutes of meditation might help you regain your sense of calm and inner serenity.

Meditation is something that everybody can do. It’s easy to accomplish and doesn’t cost a lot of money, and it doesn’t require any special equipment.

And you can meditate anywhere you are: on a walk, on the bus, in line at the doctor’s office, or even in the middle of a tense work meeting.

Understanding Meditation

For thousands of years, people have been meditating. Meditation was created to aid in the comprehension of life’s sacred and mystical powers. Meditation is widely utilised these days for relaxation and stress reduction.

Meditation is a sort of supplementary treatment for the mind and body. Meditation can help you achieve a deep state of relaxation as well as a calm mind.

During meditation, you concentrate your attention and clear your mind of the muddled thoughts that may be bothering you and producing stress. Physical and emotional well-being may be improved as a result of this process.

Benefits of Meditation

Meditation can help you achieve a sense of quiet, peace, and balance, which can improve your emotional well-being as well as your general health.

And the advantages don’t stop when you stop meditating. Meditation can help you stay calmer throughout the day and may even aid in the management of symptoms associated with some medical problems.

Meditation and Emotional Well-Being
When you meditate, you can rid your mind of the information overload that accumulates throughout the day and contributes to stress.

The following are some of the emotional advantages of meditation:

• Taking a fresh look at challenging situations
• Developing stress management skills and increasing self-awareness
• Reducing unpleasant emotions by focusing on the present
• Increasing creativity and imagination
• Increasing tolerance and patience

Meditation and Illness
If you have a medical problem, especially one that is exacerbated by stress, meditation may be beneficial.

Despite the fact that a growing body of scientific evidence supports the health advantages of meditation, other academics say it is still too early to draw judgments about its potential benefits.

In light of this, some study suggests that meditation may aid in the management of symptoms associated with diseases such as:

• Anxiety
• Asthma
• Cancer
• Chronic pain
• Depression
• Heart disease
• High blood pressure
• Irritable bowel syndrome
• Sleep problems
• Tension headaches

If you have any of these conditions or other health issues, talk to your health care practitioner about the benefits and drawbacks of meditation. Meditation has been shown to exacerbate symptoms of mental and physical illnesses in certain people. Traditional medical care is not replaced by meditation. However, it can be a good complement to your current treatment.

Types of Meditation

Meditation is a broad phrase that encompasses a variety of approaches to achieving a calm state of mind. Meditation can be found in a wide range of relaxation and meditation techniques. All of them are striving for the same thing: inner serenity.

Meditation can be done in a variety of ways, including:

• Guided Meditation: This type of meditation, also known as guided imagery or visualisation, involves creating mental images of places or circumstances that you find pleasant.
  
  You strive to employ all of your senses, including smells, sights, sounds, and textures. A mentor or teacher may accompany you through this procedure.

• Mantra meditation: To avoid distracting ideas, you silently repeat a calming word, concept, or phrase in this style of meditation.
  
• Mindfulness meditation: Being mindful, or having a greater awareness and acceptance of living in the present moment, is the foundation of this style of meditation.
  
  You increase your conscious awareness by practising mindfulness meditation. During meditation, you concentrate on what you’re feeling, such as the flow of your breath. You can watch your thoughts and emotions but not judge them as they pass.
  
• Qi gong: To restore and sustain balance, this practise typically involves meditation, relaxation, physical activity, and breathing techniques. Traditional Chinese medicine includes qi gong (CHEE-gung).
  
• Tai chi: Tai chi is a Chinese martial art. This is a moderate kind of Chinese martial arts. You do a self-paced set of postures or motions in a calm, graceful manner while practising deep breathing in tai chi (TIE-CHEE).
  
• Transcendental Meditation: It is a type of meditation that focuses on the present moment. Transcendental Meditation is a straightforward, natural practise. You silently repeat a personally allocated mantra, such as a word, sound, or phrase, in a precise way in Transcendental Meditation.

Without the need of attention or effort, this type of meditation may help your body to settle into a state of profound rest and relaxation and your mind to achieve a state of inner peace.

• Yoga: To build a more flexible body and a tranquil mind, you execute a sequence of postures and controlled breathing exercises. You’re urged to focus less on your hectic day and more on the present moment as you go through positions that demand balance and concentration.

Elements of Meditation

Distinct styles of meditation may have different qualities to assist you in your meditation. These may differ depending on who you follow for advice or who is giving a lesson. The following are some of the most common elements of meditation:

• Focused Attention: One of the most crucial aspects of meditation is focusing your attention.
  The ability to focus your attention is what allows your mind to be free of the numerous distractions that bring stress and concern. You can concentrate your attention on a single object, an image, a mantra, or even your breathing.
  
• Relaxed Breathing: Deep, even-paced breathing using the diaphragm muscle to expand your lungs is used in this technique. The goal is to breathe more efficiently by slowing your breathing, taking in more oxygen, and reducing the use of shoulder, neck, and upper chest muscles while breathing.
  
• A quiet setting: If you’re a beginner, practising meditation in a peaceful place with few distractions, such as no television, radio, or telephone, may be easier.
  
  You may be able to meditate anyplace as you gain experience, especially in high-stress situations where it is most beneficial, such as a traffic jam, a tough work meeting, or a long wait at the grocery store.

• A comfortable position: Meditation can be done while sitting, lying down, walking, or in any other position or activity. Simply attempt to relax in order to get the most out of your meditation. During meditation, try to maintain a decent posture.
  
• Open attitude: Allow your thoughts to flow through your head without judging them.

Everyday Ways to Practice Meditation

Don’t let the prospect of meditating “properly” add to your anxiety. You can go to dedicated meditation facilities or group programmes guided by certified instructors if you want to. However, you may easily practise meditation on your own.

And you may make meditation as formal or informal as you want, depending on your preferences and circumstances. Some people make it a habit to meditate every day. They could, for example, meditate for an hour at the start and finish of each day. However, all you truly need is a few minutes of great meditation time.

Here are some methods for practising meditation on your own whenever you want:

• Breathe Deeply: Take a deep breath. Because breathing is a natural function, this approach is suitable for beginners.

Concentrate solely on your breathing. As you inhale and exhale through your nose, focus on feeling and listening. Slowly and deeply inhale. When your mind wanders, gently bring it back to your breathing.

• Examine your entire body: Focus your attention on different parts of your body when practising this technique. Become conscious of your body’s many sensations, including pain, tension, warmth, and relaxation.
  
  Combine body scanning with breathing exercises, imagining yourself inhaling heat or relaxation into and out of various body areas.

• Repeat a manta: You can come up with your own mantra, whether religious or not. The Jesus Prayer in Christianity, the holy name of God in Judaism, and the om mantra in Hinduism, Buddhism, and other Eastern religions are examples of religious mantras.
  
  
• Walk and mediate: A walk combined with meditation is an effective and healthful method to unwind. This strategy can be used anyplace you’re strolling, even in a peaceful forest, on a metropolitan sidewalk, or at the mall.
  
  Slow down your walking pace when using this strategy so you can concentrate on each leg or foot action. Don’t put too much emphasis on a specific location. Lift each foot, move your leg forward, and set your foot on the ground, concentrating on your legs and feet and repeating action phrases like “raising,” “moving,” and “placing” in your head.
  

• Participate in prayer: The most well-known and widely performed form of meditation is prayer. Most faith traditions include both spoken and written prayers.
  
  You can pray in your own words or read other people’s prayers. Examples can be found in the self-help section of your local bookstore. Discuss available resources with your rabbi, priest, pastor, or other spiritual leader.
  
  You can also listen to religious music, spoken words, or any other type of music that relaxes or inspires you. You might want to document your thoughts or talk about them with a friend or spiritual leader.
  

• Concentrate your gratitude and loveConcentrate your gratitude and love: You focus your attention on a sacred picture or entity in this style of meditation, weaving feelings of love, compassion, and gratitude into your thoughts. You can also utilise your imagination or gaze at reproductions of the image if you close your eyes.
  

• Read and reflect: Many people say that reading poems or spiritual texts and taking a few moments to ponder on their significance helps them.
  
  

With each transaction, successful businesses produce value for their customers in the form of satisfaction, as well as for themselves and their shareholders in the form of profit. Companies that provide more value with each sale have a better chance of profiting than those that produce less value. It’s vital to understand your company’s value chain in order to assess how much value it generates.

Here’s an overview of what a value chain is, why it’s important to understand it, and how you can use it to help your business create and keep more value from its sales.

Understanding Value Chain

The phrase “value chain” refers to all of the commercial activities and procedures that go into making a product or providing a service. A value chain can span various stages of a product’s lifecycle, from research and development through sales and all in between. In his book The Competitive Advantage: Creating and Sustaining Superior Performance, Harvard Business School Professor Michael Porter developed the notion.

Taking stock of the processes that make up your company’s value chain will give you a better understanding of what goes into each transaction. Your organisation can be better positioned to share more value with consumers while capturing a larger portion of the value created at each point in the chain by maximising the value created at each point in the chain. Similarly, understanding how your company creates value can help you better appreciate its competitive edge.

Components of Value Chain

All of the activities that make up a firm’s value chain, according to Porter’s concept, can be divided into two groups that contribute to its margin: primary activities and support activities.

Primary activities are those that directly contribute to the development of a product or the delivery of a service, such as:

• Receiving, warehousing, and inventory management of source materials and components are all part of inbound logistics.
• Raw materials and components are turned into a completed product through operations.
• Outbound logistics refers to distribution-related activities such as packaging, sorting, and shipping.
• Marketing and sales activities include promotion, advertising, and pricing strategy, all of which are relevant to the marketing and sale of a product or service.
• Installation, training, quality assurance, repair, and customer service are examples of after-sales services that take place after a sale has been completed.
  

Secondary activities are divided into the following categories to help primary operations become more efficient, hence creating a competitive advantage:

• Procurement refers to the activities involved in obtaining raw materials, components, equipment, and services.
• Product design, market research, and process development are examples of activities associated to technological advancement.
• Employee recruitment, hiring, training, development, retention, and remuneration are all part of human resources management.
• Infrastructure includes activities such as funding and planning that are related to the company’s overhead and management.

What is Value Chain Analysis?

Value chain analysis is a method of assessing each activity in a company’s value chain to determine where improvements might be made.

A value chain analysis forces you to analyse how each step contributes to or detracts from the value of your end product or service. As a result, you may be able to gain a competitive edge, such as:

• Cost savings are achieved by making each operation in the value chain more efficient and thus less costly.
• Product differentiation can be achieved by devoting more time and resources to tasks such as research and development, design, and marketing.

In most cases, improving one of the four secondary activities will help at least one of the primary activities.

How to Conduct Value Chain Analysis

1. Identify Value Chain Activities
   Understanding all of the main and secondary actions that go into the creation of your product or service is the first step in doing a value chain analysis. If your organization sells a variety of items or services, this procedure should be followed for each one.
   
2. Determine the Cost and Value of Activities
   After identifying the major and secondary operations, the next step is to assess the value that each activity brings to the process, as well as the associated expenses.
   
   When considering the value provided by activities, consider how each contributes to the end user’s satisfaction or enjoyment. How does it add value to my company? Is it true that using particular materials to build a product makes it more durable or luxury for the user? Is it more likely that your company will benefit from network effects and more business if you include a given feature?
   
   Similarly, knowing the expenses associated with each step in the process is critical. Depending on your circumstances, you may discover that cutting costs is a simple method to increase the value of each transaction.

3. Identify Opportunities for Competitive Advantage
You may assess your value chain through the lens of whatever competitive advantage you’re seeking to
acquire once you’ve compiled it and understand the cost and value associated with each stage.

If your primary goal is to lower your company’s costs, for example, you should assess each component
of your value chain through the lens of cost reduction. Which steps could be made more productive?
Are there any that don’t add much value and could be outsourced or deleted entirely to save money?

Similarly, if product differentiation is your primary goal, which portions of your value chain provide the
best potential to achieve that goal? Would the added value justify the expenditure of more resources?

You can identify multiple opportunities for your company through value chain analysis, which can be tough to prioritise. It’s usually better to start with the changes that require the least amount of effort yet provide the highest return on investment.

Security services guarantee protecting agents against attacks. During agent’s transportation the code is protected as a usual file. At the host site, the agent is open for modifications and very specific methods must be applied for protection.

A processing or communication service that is provided by a system to give a specific kind of protection to resources, where said resources may reside with said system or reside with other systems, for example, an authentication service or a PKI-based document attribution and authentication service. A security service is a superset of AAA services. Security services typically implement portions of security policies and are implemented via security mechanisms.

Facility Management services are designed and delivered according to the customers need; be it housekeeping services, janitorial support, HVAC repairs or pest control. We have shown significant growth over the past few years to become the 4th largest player in this space with a nationwide presence like few others. The clients are as diverse as our services, ranging from households, businesses and industrial establishments.

Cyber security to companies that provide services via the internet. Such as protecting the account of the company, their customer data, and their infrastructure. The cyber security service is based on the protection of computer data, networks, and identity management of companies.

Cyber security services are a branch of technology that protects the computer hardware, software, data and networks from unauthorized cyber attacks from internal and external sources. It is becoming increasingly more important over time, as we face more and more cyber-attacks from a variety of sources. The primary requirement of a cyber security service is to keep the systems and networks safe from external attacks.

Security Services:

A processing or communication service that enhances the security of the data processing systems and the information transfers of an organization. These services are intended to counter security attacks, and they make use of one or more security mechanisms to provide the service. Following are the five categories of these services:Authentication: The assurance that the communicating entity is the one that it claims to be.

• Peer Entity Authentication: Used in association with a logical connection to provide confidence in the identity of the entities connected.
• Data-Origin Authentication: In a connectionless transfer, provides assurance that the source of received data is as claimed.

Data Confidentiality: Protects data from unauthorized disclosure.

Access Control: The prevention of unauthorized use of a resource (i.e., this service controls who can have access to a resource, under what conditions access can occur, and what those accessing the resource are allowed to do).

Data Integrity: The assurance that data received are exactly as sent by an authorized entity (i.e., contain no modification, insertion, deletion, or replay).

Non-repudiation: Protects against denial by one of the entities involved in a communication of having participated in all or part of the communication.

• Proof of Origin: Proof that the message was sent by the specified party.
• Proof of Delivery: Proof that the message was received by the specified party.

There are different types of security services that service providers give to the firms, organisations, or individuals.

• Technical Security Service. This is the most basic security service you can access. … 
• Event Management Security Service. Anything that comes under an event, comes under this type of security service. … 
• Fire Watch Service. … 
• Personal Protection. … 
• Mobile Patrol Security Service.

In the 1800s, scientists discovered the realm of light beyond what is visible. The 20^th century saw dramatic improvements in observation technologies. Now we are probing distant planets, stars, galaxies and black holes where even light would take years to reach. So how we do that? Light is the fastest thing we know in the universe. It is so fast that we measure enormous distances by how long it takes for light to travel them. In one year, light travels about 6 trillion miles. It is the distance, we call one light year. The Apollo 11 had to travel four days to reach the moon but, it is one light second from earth. Meanwhile, the nearest star beyond our own sun is Proxima Centauri but, it is 4.24 light years away. Our Milky Way galaxy is on the order of 100,000 light years across. The nearest galaxy to our own, Andromeda is about 2.5 million light years away.

 The question is how do we know the distance of these stars and galaxies? For objects that are very close by, we can use a concept called trigonometric parallax. When you place your thumb and close your left eye and then, open your left eye and close your right eye. It will look like your thumb has moved, while more distant objects have remained in place. This same concept applies in measuring distant stars. But they are much farther than the length of your arm, and earth is not large enough, even if you had different telescopes across the equator, you would not see much of a shift in position. So we look at the change in the star’s apparent location over six months, when we measure the relative positions of the stars in summer, and then again in winter, nearby stars seem to have moved against the background of the more distant stars and galaxies.

 But this method only works for objects less than a few thousand light years away. So, for such distances, we use a different method using indicators called standard candles. Standard candles are objects whose intrinsic brightness, or luminosity that we know well. For example, if you know how bright your light bulb is, even when you move away from it, you can find the distance by comparing the amount of light you received to the intrinsic brightness. In astronomy, we consider this as a special type of star called a Cepheid variable. These stars will constantly contract and expand. Because of this, their brightness varies. We can calculate the luminosity by measuring the period of this cycle, with more luminous stars changing more slowly. By comparing the light that we received to the intrinsic brightness we can calculate the distance.

 But we can only observe individual stars up to about 40 million light years away. So we have to use another type of standard candle called type 1a supernova. Supernovae are giant stellar explosions which is one of the ways that stars die. These explosions are so bright, that they outshine the galaxies where they occur. So we can use the type 1 a supernovae as standard candles. Because, intrinsically bright ones fade slower than fainter ones. With the understanding of brightness and decline rate, we can use the supernovae to probe distances up to several billions of light years away. But is the importance of seeing distant objects? Well, the light emitted by the sun will take eight minutes to reach us, which means that the light we see now is a picture of the sun eight minutes ago. And the galaxies are million light years away. It has taken millions of years for that light to reach us. So the universe is in some kind of an inbuilt time machine. The further we can look back, the younger we are probing. Astrophysicists try to read the history of the universe, and understand how and where we come from.

“Dream in light years, challenge miles, walk step by step” – William Shakespeare

Why do waves form?

A wave begins as the wind ruffles the surface of the ocean. When the ocean is calm and glasslike, even the mildest breeze forms ripples, the smallest type of wave. Ripples provide surfaces for wind to act on, which produces larger waves. Stronger winds push the nascent waves into steeper and higher hills of water. The size a wave reaches depends on the speed and strength of the wind. The length of time it takes for the wave to form, and the distance over which it blows in the open ocean is known as the fetch. A long fetch accompanied by strong and study winds can produce enormous waves. The highest point of a wave is called the crest and the lowest point the trough. The distance from one crest to another is known as the wavelength.

Although water appears to move forward with the waves, for the most part water particles travel in circles within the waves. The visible movement is the wave’s form and energy moving through the water, courtesy of energy provided by the wind. Wave speed also varies; on average waves travel about 20 to 50 Mph. Ocean waves vary greatly in height from crest to trough, averaging 5 to 10 feet. Storm waves may tower 50 to 70 feet or more. The biggest wave that was ever recorded by humans was in Lituya bay on July 9th, 1958. Lituya bay sits on the southeast side of Alaska. A massive earthquake during the time would trigger a mega tsunami and the tallest tsunami in modern times. As a wave enters shallow water and nears the shore, it’s up and down movement is disrupted and it slows down. The crest grows higher and be gins to surge ahead of  the rest of the wave, eventually toppling over and breaking apart. The energy released by a breaking wave can be explosive. Breakers can wear down rocky coast and also build up sandy beaches.

Why does a tide occur?

Tides are the regular daily rise and fall of ocean waters. Twice each day in most locations, water rises up over the shore until it reaches its highest level, or high tide. In between, the water recedes from the shore until it reaches its lowest level, or low tide. Tides respond to the gravitational pull of the moon and sun. Gravitational pull has little effect on the solid and inflexible land, but the fluid oceans react strongly. Because the moon is closer, its pull is greater, making it the dominant force in tide formation.

Gravitational pull is greatest on the side of earth facing the moon and weakest on the side opposite to the moon. Nonetheless, the difference in these forces, in combination with earth’s rotation and other factors, allows the oceans to bulge outward on each side, creating high tides. The sides of earth that are not in alignment with the moon experience low tides at this time. Tides follow different patterns, depending on the shape of the seacoast and the ocean floor.  In Nova Scotia, water at high tide can rise more than 50 feet higher than the low tide level. They tend to roll in gently on wide, open beaches in confined spaces, such as a narrow inlet or bay, the water may rise to very high levels at high tide.

There are typically two spring tides and two narrow tides each month. Spring tie of great range than the mean range, the water level rises and falls to the greatest extend from the mean tide level. Spring tides occur about every two weeks, when the moon is full or new. Tides are at their maximum when the moon and the sun are in the same place as the earth. In a semidiurnal cycle the high and low tides occur around 6 hours and 12.5 minutes apart. The same tidal forces that cause tides in the oceans affect the solid earth causing it to change shape by a few inches.

Political

With the government encouraging make in India campaigns and promoting atmanirbhar Bharat.
The budget for the year is incorporative of several schemes and initiatives that will help businesses and ecommerce websites operate more easily. schemes such as “Ease of Doing Business 2.0” and “One nation, one registration” programs and “Digital Ecosystem for Skilling and Livelihood” (DESH-Stack) portal which will aid business operations with measures such as:
• Digitization for improved transparency and ease of use
• Interlinking of the ASEEM (Atmanirbhar Skilled Employee-Employer Mapping) Udyam, e-Shram and National Career Service (NCS) portals to create connected databases and improve efficiency

Economic

The amazon effect

The Amazon effect refers to the impact created by the online, eCommerce, or digital marketplace on the traditional brick and mortar business model that is the result of the change in shopping patterns, customer expectations, and the industry’s competitive landscape. As online shopping and eCommerce grow in popularity, it has hurt many traditional businesses that are forced to compete with the online marketplace with only a physical location.
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Amazon has enabled small businesses to reach millions of customers across India by providing an ecosystem for them to use. They have been empowered to offer a superlative customer experience while helping these local sellers increase their product exposure, expert endorsements along with product reviews. It has also created a space that can foster these sellers’ unique products and services. .he world.”

Technological

Amazon is virtually in every industry from food delivery, content streaming, e commerce. It is truly an unrivalled monopoly. Amazon has had several fantastic technological innovations in the last decade.
Fire tv
Fire TV is Amazon’s response to similar products from competitors, such as Apple TV and Roku. The product is gobbling up market share quickly. By mid-2019 it had more than 34 million active users.4 The streaming industry measures market share separately for the box and the stick. In the U.S., Amazon’s Fire TV box had a 28.5% share of the market but 57% of the market for sticks.4Its versatility has garnered rave reviews from industry analysts: A Fire TV box streams live TV and allows users to watch hundreds of queued shows and movies. It is also a popular and well-received gaming device.
Amazon Alexa
While the voice-assisted technology isn’t entirely there yet, Amazon’s voice-responding virtual assistant is helping to propel it forward. With the Amazon Echo, Tap, and Dot, Amazon is getting people accustomed to using this technology—and trying to grab their share of the market (versus competitors like Google and Apple). Amazon’s voice assistant, Alexa, is amazing at doing Amazon things (placing orders, finding music, etc.). And she can hear and respond to voice commands at a normal volume from across a noisy room, which is pretty impressive.

Social

the social impact of e-commerce can be measured by satisfaction and trust.
Social media playing a key role in the dynamic in the website consumer relationship. Eith the nuber of people using the internet increasing day by day. the effect social media has particularly on the millennial and gen z is astonishing. Various social media platforms have a strong impact on lifestyles of people today. Facebook, Quicker, Snapdeal, Amazon, Pinterest, and Instagram greatly affect consumers in their online shopping habits with SEO and SMO, and strategies like pay per click advertising whereby they reach the target audience effectively.
Compared to 39.1% of Millennials, 64.2 percent of Gen Z said they draw purchasing inspiration from Instagram. Ethics, sustainability, and equality are equally important to these younger generations. For example, 41% of Gen Z indicated they’d pay more for sustainable apparel, while 73.9 percent of Millennials believe it’s extremely or somewhat essential for firms to demonstrate their support for diversity and equality.

• Over 75% of people are shopping at least once a month online.
• 45% of millennials admitted they prefer buying online because they can run comparisons on products and prices
• Eight out of 10 millennials never buy anything without first reading a review
• 95.1% of millennials admit to impulse shopping
• 83% of Millennials are not concerned about security while online shopping
• 40% of millennials have used voice search before making a purchase online
• More than 53% of millennials prefer to seek out details online rather than talk to store staff when they are in a shop

Social media is also a big influence on their purchase decisions. In particular, 64.2% of Gen Z noted that they get shopping inspiration from Instagram, compared to 39.1% of Millennials. These younger generations also care a great deal about ethics, sustainability, and equality. For example, 41% of Gen Z said they’d pay more for sustainable fashion, while 73.9% of Millennials think it’s very or fairly important that brands show that they are pro-diversity and pro-equality

Environmental

Recycling

Amazon is committed to reducing our environmental footprint through recycling initiatives in our own operations and partnerships that support the development of recycling infrastructure across the industry.
Carbon footprint
Amazon’s corporate carbon footprint quantifies the total greenhouse gas emissions attributed to our direct and indirect operational activities. We measure our total impact on the climate, map the largest activities contributing to this impact, and develop meaningful carbon reduction strategies to reach net-zero carbon emissions across our business by 2040.
Renewable Energy
As part of our goal to reach net-zero carbon by 2040, Amazon is on a path to powering our operations with 100% renewable energy by 2025—five years ahead of our original target of 2030. In 2020, we became the world’s largest corporate purchaser of renewable energy, reaching 65% renewable energy across our business.
The Climate Pledge
Amazon is committed to building a sustainable business for our customers and the planet. In 2019, Amazon co-founded The Climate Pledge—a commitment to be net-zero carbon across our business by 2040, 10 years ahead of the Paris Agreement.

legal

In June 2021 by the Department of Consumer Affairs came up with the Consumer Protection (E-Commerce) (Amendment) Rules, 2021, placing some stringent rules on ecommerce websites. Amazon as an ecommerce
Some of the rules are
Use of marketplace entity’s name or brand for advertising or sale of products or services: Marketplaces may not use their name or brand to represent that their offers are from the marketplace itself.
Misuse of a dominating market position: An e-commerce business may not abuse its dominant market position in any market. fallback liability: In the event that a seller on a marketplace platform fails to provide goods or services, resulting in a loss to the customer, the marketplace will be held liable.
Advertising that are deceptive: An e-commerce platform should not allow misleading advertisements. Falsely portraying a product or service, (ii) falsely promising or misleading regarding nature are all examples of deceptive advertising under the Act.

PepsiCo is the largest selling beverage the world over, of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market, and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsico is a big brand, currently holds the 23rd place in the Interbrand report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham, Robbie Williams, Britney Spears, Michael Jackson, Kendall Jenner etc.
Their market reach is also very diverse, as they’re present in almost every country from the US to New Zealand. A probable PESTLE analysis for them is given below:

Political:

Major economies like the United States and Canada are politically stable but in many parts of the world civil unrest in certain markets results in sales dip, product seizure, disrupted supply chain, product damage and hence losses. Most importantly, cross border situations are starkly different therefore Pepsi has to stay in line with all those policies and changes so that they can adapt to all those changes accordingly.
Besides, US government initiatives against sweetened carbonated drinks are a threat that could reduce PepsiCo’s revenues in the upcoming future. Due to new introduction of an American tax called the soda tax, the price of soda rose 3 cents per ounce when adopted by Philadelphia. Although this soda tax originated in 2015 but since Philadelphia’s adoption, Oakland, Seattle (Washington), San Francisco, and Boulder Colorado have also integrated this change. The government is trying to make a point- sugar and obesity is the biggest threat to American youth health today and a stop has to be put to it.

Economic:

As the recent economic downturn has plagued the economy, companies had to restructure their sales and marketing campaigns greatly- so they will have to rethink budget. Also, if profits diminish they may have to undergo downsizing internally and re-think upon how to increase the sales. Economic conditions have the highest influence on a business, regardless of what trade it is in.
Social:
Social factors greatly impact Pepsico, as it’s a non-alcoholic beverage it has to remain in line with the strict and stark differences of cultures the world over. Also, Pepsi has to communicate its image as a global brand so that the people can associate it with themselves as something that connects the world together. People are avoiding sweetened aerated beverages (an average can has 40 sachets of sugar) and obesity is becoming a concern- they have to address these concerns.
Pepsico is running various CSR projects globally for food, water and children well-being.

Technological:

With the advent of the new age in technology, companies have completely integrated themselves with all the recent changes that have taken place. To mention a recent trend that has greatly picked up and something that almost every business is turning toward is Social Media for advertising. The social media explosion has allowed for increasingly interactive engagement with the consumers with real time results so Pepsi has to stay ahead of all the developments that take place with keeping in view how the youth of today utilizes technology for their benefit and how can Pepsi reach them in order to keep on increasing brand recall and brand engagement.
E-commerce delivery can also be looked at. Factory automation is another developmental focus area and technology upgradation could help production.

Legal:

There can be many legal implications upon the beverage industry.
Pepsi is a non-alcoholic beverage and is therefore regulated by the FDA. So, they’re supposed to maintain a firm standard of the laws set out by the FDA with consistency. Also, many different markets across the world have different set of regulations that are either relaxed or are either stringent.
In the early decade of this century, Pepsi was accused of using contaminated water in Indian market, given a lab test that was done upon the water flowing into the Pepsi factory that was located nearby an industrial estate. A massive recall was issued for the products from shelves and then the product was tested costing the company many billions of dollars upon the tests as India is a very major market. Pesticide charges were another legal controversy.

Environmental:

Plastic is adding to environmental strain and so bottling /packaging will have to be thought again.
Over utilization of water resources for manufacturing has created a concern today.