There was a period when, Korean dramas, music, or culture were unfamiliar to the world. They were unknown and were not celebrated like western culture. But time changed and today the “effect of Hallyu wave” could be seen far and wide. People belonging to diverse linguistic backgrounds, ethnicity, and beliefs are acknowledging and shouldering K-pop dramas, music and etc. with a friendly sentiment.
It’s quite good to express the popularity of BTS has reached the door of billboard, and the K-pop band is conquering over the world. They were revealed in 2013 and have subsequently zoomed to universal screen idol. Starting with the ‘School’ trilogy, the group has shaped the melody revolving around countless subjects. On 18th September 2017 their album “Luv Yourself” broke all existing records and mounted to the top of the US charts, placing topmost boy bands like Jonas Brothers and one-direction behind. They were also disapproved many times but not once they lose confidence and remain stick to their ambitions.
How they become so famous? If you have seen their live video, you will clearly get the picture. BTS is identified for its exceptional fashioning, as well as its imaginative and unbelievably dazzling songs. They basically produce the melodies which motivate people to think, they embrace the themes that other groups have never directed on like harassment, selectivity, and psychological well-being. I am a great admirer of their presentations, it’s an innovative fine art which we seldom see these days. They are mind-boggling in serving the message. Countless articles have uncovered, to buff up BTS rehearse for long hours every day. Not to overlook, Social media has also lent a hand in making them connected with their supporters genuinely and pull fans together on the same road. We all understand, there existed a huge figure of followers after the achievement of megastars and it is likewise boon for BTS. They consider they are winning only because of “ARMY”- a name given to their admirers. ARMY love for BTS is nonpareil, it is tough to believe they bred 300 million votes for the group to succeed Billboard Award!
“I have come to love myself for who I am, for who I was and for who I hope to become”, is the well-known message conveyed by the leader of the Group Mr. Namjoon (Rap Monster) in United Nation Assembly held in New York City, in 2018.
“I’ve made many and plenty of mistakes in my life,” he said.
“I have many faults and I have many more fears, but I’m going to embrace myself as hard as I can. And I’m starting to love myself gradually just little by little.”
BTS boys are continuing to grow. They land their fourth No. 1 album on the Billboard 200 chart with the biggest week of 2020 for any release. They have blown the mind of all. Their success has crossed all the limits and millions of people around the world have been hit by BTS syndrome.
BTS (방탄소년단) The boy band crystallize their position as an international luminary of the music world. Hailing from South Korea and triumphing over the heart of millions of fans worldwide, fitting to dissimilar traditions and dialect conveyed reaction from everyone to them. Their inimitable competence and adeptness are a mammoth for voluminous admirers. We all are cognizant, how our music business work conscientiously grounded over a theory of adoration, grief, and miseries but then again, a freshly premeditated model of storytelling by K-POP star BTS, centered around communal thinking like rich vs poor, self-love or psychological fitness, etc. dish up a neoteric genre of music on the platter.
Speaking with no holds barred, becoming the world’s biggest boy-band is a tough row to hoe for a commoner, it’s not as easy as a pie. Only a decade back, none ever prophesied that the English-speaking citizenries will endlessly appreciate the music of diverse lingo. It was furthermore implausible that the world once idolizing – “one direction” or “Jonas brothers” will step on the road to the Korean tongue miraculously.
After 2013, of their first promotion, it’s an underestimation to still call BTS a boy band. They are all-pervading. Whatever formed BTS exceptional and one-off, from the aforementioned greatest boy bands amongst the humankind, is also what award BTS to spread to a prodigious variety of fanatics than their forerunners. Coming to their admirers, they announced themselves an “ARMY”. The ARMY enthusiasts are genuinely and enormously a universal flock, with millions of devotees enrolled from corner to corner in Asia, the Middle East, and Africa. Remarkably, the World Tour charmed a massive figure of middle-aged fans in millions. At the BTS concert, it is not surprising at all for the last few years to come across a three age-band of ARMY being present.
Not long ago, an Indian BTS Fan crafted and uploaded the attention-grabbing frolic moves of BTS by altering their videos to a Bollywood song- chunnari chunnari. The video uploaded on YouTube was channel acknowledged by many and received numerous optimistic remarks and likes from supporters globally. The song voiced by Abhijeet Bhattacharya and Anuradha Sriram again reaped the publicity in newfangled glory underneath BTS charisma.
This 7-member boy band coming from South Korean culture has numerous times exceeded chronicle sales of their music in the western culture of United States of America. Astoundingly, they become the foremost Korean band to made it to the U.S. Billboard Charts more than a few times. They also achieved the U.S. Billboard Music Awards three times placing many singers in arrears and is addressed as the 2018-19 most powerful and valuable Korean celebrities by Forbes.
Last night, I was watching this Korean Drama and I denied to pause till I completed the whole 16 episodes. I appreciated the storyline, it’s remarkable which I seldom encounter in Korean movies or drama. Covering the parallel universe is an icing on the cake and the joyful windup proffer contentment to the watchers. The show is marvelous and the excitement rousing in the pit of my stomach, of finding what will happen in the next episode is unbelievable. Excellent acting of all the characters binds you emotionally with them. They are WOW! Centered on a monarchy theme, starring Lee Min Ho and Kim Ho Eun as the main character, the drama was released in April 2020 and continued till June 2020. Netflix also counted it in the list of “Hit Netflix Drama” heedless of all the condemnation the show met on domestic land (South Korea). Anyhow, the k-drama gained popularity in other parts of Asian countries comprising India. Talking about my favorite dialogues from the show are numerous but I adored – “You are my Unbreakable Sword”.
Assam State is a part of India, located on the North-Eastern side. Every year, the state battles with flood and heavy rainfall. But this year, the condition became saddest and poorest owing to COVID 19 and Flood running together. Numerous dead and thousand homeless is a heartbreaking condition which the nation is fronting at the moment. Bhavana, one of the BTS ARMY hailing from India, she conveyed this news on twitter.
Identified as kind and known for charity fundraisers worldwide, when BTS ARMY came across this unfortunate update via twitter, with no deferment they created a twitter fan page @btshelpIndia. Their target was to accumulate funds as much as possible within a proposed period. Nevertheless, in 24 hours, the group reached the anticipated amount and donated around $8000 nearly.
“If you are a true fan of BTS, then it has to be the greatest news for you”
Lugging with Goodluck of the BTS Band logo, Samsung presented S20 + BTS edition smartphone in July 2020. Embraced in beautiful features and coated in purple, Samsung touched the heart of millions of BTS fans (ARMY). “I purple you” was the colloquial speech for the first time introduced by V (Kim Taehyung) to his followers. Since then purple became the traditional color of BTS. It is simply appealing to many. After the launch of this new edition, it turns into the most retweeted and extremely loved post of Samsung on Twitter in the entire history. This is not new; it forever crops up when there is BTS. On every single social media, ARMY started posting the news and it became viral in an hour, so there is no surprise in bowing to the statistic that a massive figure of Fans reserved the edition on first hand.
Jharkhand is a state that is growing popularity these days not only owing to budding tourism places but also people commonly relate it to mouth-watering delicacies. The cuisine is not very unalike from its neighboring states like Bihar or Kolkata It is truthfully attractive and contains a diverse cooking form which styles it wholly exceptional. People here use mustard oil as the main element in most dishes which gives it a distinctive flavor.
So, let’s taste some-
Dhuska
Dhuska is one of the utmost widespread food in Jharkhand and is a part of every day. Your voyage to Jharkhand is unfinished without eating Dhuska. It is typically devoured as a breakfast item, fried deeply in mustard oil. Thee ingredients used in Dhuska are rice and urad dal. It’s served with green chutney and chole.
Litti Chokha
One of the most important and famous cuisines of Jharkhand is Litti & Chokha. The food of Jharkhand is mostly vegetarian. Litti is the very famous dish of Jharkhand which is serving with Bangan Barta and Allo Barta.
Rugda
Rugda is a species of Mushroom which is a very delicious food item. A type of mushroom which you will find only during the monsoons, often in the forest. It grows beneath the soil and only the locals of the forest will be able to find it. Although found only in the Chota Nagpur Plateau, it can be found all over the state. It can be saidwhich no one wants to leave. If cooked well with proper ingredients you will fall in love with the dish.
Chilka
A dish made of rice flour served with Oal (yams) ki Sabzi or with mutton curry is a famous dish. A dish made from a staple grain; rice, this reminds of a south Indian dish dosa but has a distinct flavor. Made in a similar way using rice flour, chana dal, and Urad dal as ingredients this Jharkhand food is a famous dinner of these people.
The Chero lived in the Jharkhand State of India. They are “Adivasis” and belongs to the Wotriol tribe. Many people called them “Cherus or Cher was”. In some districts of Jharkhand, they are widely recognized by name of “Bara Hazar”. In many books, I found that they called themselves Rajput and are divided into two sub-divisions – 1) Bara Hazari, 2) Barbadian. These two subgroups are endogamous, and both groups are further divided into several septs. The chero village is situated in plain areas marks the hills and dense forest.
Source: Google Image
Coming to their family structure, the Chero has a patrilocal and Patriarchal system. They have full faith in marriage and they have confidence in the sacred ritual of marriage. They usually follow the rule of monogamy. The Chero has also adopted dual worship. They worship Hindi gods and goddesses and also worship local gods and spirits. The female members of a family tattooed themselves made by malariam.
The Asur are tribal groups of India. They come from Jharkhand state and are counted as Primitive tribal groups. Belonging to the dense areas of Jharkhand like Latehar, Palamu, and Gumla districts, they have divided themselves into three sub-groups – Bir, Birjia and Agaria. Traditionally, the Asur’s were slash-burn cultivators in earlier days and have also been known for iron smelters. Now, at present, they started living in villages in a group. There is no doubt, The Forest act has changed their life completely.
What is the family structure?
It is patriarchy in structure. The inheritance rule is patriarchal, the father is the head of the nuclear family and the inheritance goes from father to elder son.
Religion- They mainly practice Sing Bonga and Marang Bonga’s religious traditions. The main festivals of this tribal group are -Sohrai, Sarhul, Kathadel, and many more. For prosperity and peace, they celebrate the festival of Sarhi Kutaisi. It is mainly celebrated by them concerning the “Iron Smelting”.
Death- During the funeral, Asur bury the dead body and the purification feast goes for ten days.
How Mentos and Coke go viral? It was in 2006 when a youtube video was uploaded by two students. One was Fritz Grobe and another was Stephen V. both were science students. In 2006, they experimented with Mentos and coke. There were no private companies or no brand management was involved, they were simply experimenting and they uploaded it on their YouTube channel. The experiment involved, taking some Mentos and dropping it into 101 Diet Coke bottles, resulting in mini-explosion from which they created a great Ad.
The video, at last, got viral and it resulted in winning the Webby award for the best viral video and it was also nominated for Emmy Award.
Unilever the largest company in the world has its stock prices always mounted high, they are also globally recognized for their innovative power and brand building. In 1947, Unilever entered the Malaysian Market. They were already famous for their effective and efficient manufacturing capacity. What was the reason behind Unilever’s growth in Foreign land? In every article, I found Unilever focuses on Portfolio analysis and they did a thorough study of the depth and breadth of their brand. Conducting intensive research in and out, studying the target audience, keeping themselves updated with the pace of transformation, focus on brand portfolio and PESTLE analysis is what made Unilever a mate of every household in Malaysia. We all know, Malaysia is a Muslim country. Meeting the local cultural need of the target audience is not an easy task for companies. But Unilever successfully crossed all the barriers and introduced a new brand- Wall’s Ice-cream. The product was Halal certified fulfilling the demand of locals. In a short span, the success of the brand was counted remarkable.
Smooth, frozen, yogurt drink mixed with fresh seasonal fruits and water is mouthwatering. From salty to sweet there are many varieties of Lassi and it tastes divine when garnished with dry fruits on top. Lassi is a customary drink of Punjab, India. There it is served in a tall glass. Lassi is useful for our body too. It benefits in lessening stored fat from our body, specifically in the abdomen, and also beneficial in an excretory problems. Being rich in calcium, Lassi aids in making our bone stronger. So, make Lassi at home and enjoy it. It’s easily made at home and you don’t need to put the effort into it.
A cup of cold yogurt
Sugar according to your taste/Salt
Half glass of cold water
Seasonal fruits (you prefer)
Blend all the above ingredients in a blender for two-three minutes and pour it in a glass. For garnishing use dry fruits on the top. Enjoy!
Nestle’s Maggi is one of the most loved food brands in India. Maggi has to turn into the beloved and utmost enjoyed food of all ages. Perceiving the enthusiasm, Nestle in 2011 presented the “Guess the Taste” scheme. They requested supporters to estimate the taste of new, unidentified taste of veggie noodles and name the noodles for the company in India. Theses mystery-flavored noodles are being vended across India in package striking with a unique question mark. In the process, Nestle received more than 45000 consumers entries with their recommended names for the taste. “Guess the taste” scheme follows other fruitful endeavors by Nestle’s Maggi brand to identify and advance its long and prosperous relationship with consumers in India. This example summaries the usage of crowdsourcing for market concepts and resolutions, comprising a name for a freshly improved taste.When industries crowdsource, they request the community for opinions, knowledge, and views to aid them to produce improved products and services. By crowdsourcing, businesses can tap into a vast group of people’s knowledge and expertise, guaranteeing a variety of concepts, advanced creation, and cost-cutting, from the time when they don’t require to hire new, in-house employees. Companies who crowdsource generally decode gigantic missions into individual errands, which permits them to assign hundreds of thousands of people small jobs that they can work on by themselves. In publicizing, companies use crowdsourcing to create marketing materials such as a logo, jingle, or ad. Furthermore, crowdsourced marketing campaigns frequently include the customers submitting and voting on materials. When the UK labor party developed its first Advertisement for the general election campaign in April 2010, they used the talents of their supporters to design the advertisement. The party’s advertising agency, Saatchi invited supporters to respond to an online brief to design their first election billboard poster and received around 1000 responses.
According to Frank Jeffkins- Public Relation Is a planned, deliberate, and sustained effort, to build and promote mutual understanding between an organization and its public to bridge the communication gap.
The basic purpose of Public Relation is more or less the same in every sector. It is an art and science of developing reciprocal understanding and goodwill. Effective public relations can win people to a certain cause or a program. It can also motivate people to buy a certain product or service. It can encourage investment from the public. Therefore, the need for public relations is obvious.
There is a success if some ground rules are followed. Therefore, some essential for good Public Relations are-
PR man should have a thorough knowledge of an organization
Well versed in PR techniques
Alert to the public mood and new trends
Creative and knowledgeable
Broad public relations experience is extremely necessary for success.
Public Relations includes a host of things- press relations, advertising, publication, audio-visual and outdoor media, community relations, organization of conferences and seminars, hospitability and entertainment, financial relations, relations with the government, internal communications, etc. More important than all these activities is the projection of the image of the organization in different media-press, radio, and TV.
It is both art and science, has the beauty of art and technique of science. The substance of public relations is to develop understanding among different constituents that deal with the organization. The PR dealings should stress on accuracy, integrity, performance and providing of newsy, timely information, and other material. In any case, the PR man should avoid begging or trying to get pressure publicity through news columns and newscasts by using pressure publicity through news columns and newscasts by using advertising as a weapon. The PR man has to keep all these aspects in mind.
Going global is the biggest challenge for brands. Various countries across the globe are at various stages of development. The needs and wants of people across the countries might be the same but the brand preferences vary a lot. The factors which every brand manager must look into before moving in the global market are- economic, political, social, and cultural. In business terms, you need to work on PESTLE analysis. The brand story of Burkini –
In the year 2003, Ahada Zanetti founder of AHIDA Private limited and designer of the Burkini Brand introduced the first product of swimwear for Islamic women. She was inspired by watching her niece facing difficulty in playing netball in a traditional Hizaab. She went on a search to find anything which matched the demands for comfort and flexibility with the requirement of modesty. After doing a thorough research and focusing on the Islamic code of conduct, she designed and produced the first sample of AHIDA BURKINI- Swimwear and sportswear brand. It was accepted by the Islamic community and was given official permission for production. The dress became so successful among the young Islamic Girls, that immediately it gains a huge demand. Earlier, women wear uncomfortable wearing a short dress and were also not allowed to fulfill their dreams of becoming a sportswoman. Understanding culture is most important for brand success. The culture of a country influences the consumption patterns of the people there. This can vary also within the country, which is especially true for a huge country like India with rich cultural diversity. Brands need to adapt or come out with completely consumer-friendly products.
The Baigas tribes are counted among Particularly Vulnerable Tribal Groups.They primarily belong from Chhattisgarh, Jharkhand, Bihar, Odisha, West Bengal, Madhya Pradesh, and Uttar Pradesh. Customarily, the Baiga people lived a semi-nomadic life and followed slash and burn cultivation. Nowadays, they are principally reliant on forest produce for their living. The tribe practice shifting cultivation. They also believe to never plow the earth because it would be akin to scratching the breast of their mother earth. “Mother Earth would have become weakened if they ask their mother to produce food from the same patch of earth time and time again”. They also saw themselves as people of the forest, who could only live on the produce of the forest. It was below the dignity for them to become a laborer.
Baiga is one of the tribes for whom tattooing is an essential part of their existence. This tribe inhabits the dense hilly forests in the eastern part of the Satpuras, in Shahdol, Bilaspur, Rajandgaon, Mandla and Balaghat districts. The Baigas are of Dravidian stock and are one of eight prime tribes of Madhya Pradesh. It is believed that this tribe is an offshoot of the Bhuiya tribe of Chhota Nagpur. A distinguishing feature of the Baiga tribe is that their women are famous for crafting tattoos of countless varieties on practically all portions of their bodies. The women who work as tattooing artistes belong to Qjha. They are tremendously experienced about the diverse kinds of tattoos fancied by several tribes. Their mother customarily passes on this wisdom to them. Tattooing among the family begins with the approach of winter and resumes until summer.
The Jharkhand state has a rich cultural heritage and endowed with bio-diversity and moderate climate. If you are willing to visit a new place then Jharkhand could be one of them. We all are aware; tourism is an important industry for any country or state for revenue generation. Jharkhand is one of the states of India which have taken new initiatives and innovative measures such as rural tourism, adventure tourism, heritage tourism, etc.
So, today let’s see some of the best places to visit in Jharkhand.
Johna Waterfall: It is located in the hilly and forested areas 40 km away from the main city Ranchi. Water falling from the height of 40m makes the place thrilling.
Johna Fall
Hirni Waterfall: It is situated at a distance of 70 km from the Birsa Munda Airport. Here the scenery is breathtaking, waterfalls from the height of 120 m.
Hirni Fall
Hundru Waterfall: The waterfall is situated 45 km away from the main city, where the river Suvarnrekha falls from a height of 320 ft. Shootings of many films are done at this place, most of the time you will meet celebrities shooting.
Hundru Fall
Panchdhara Waterfall: Captivating landscape, having five waterfalls in a row. If you are in Ranchi and you have not visited the place then it’s a big mistake.
Pangura Waterfall: It is situated in a dense forest of Pangura village. Here the river forms two waterfalls. Water falling from 250 feet height is enchanting.
Sun temple: It is situated near Tamara valley. 50 km away from the main city Ranchi. Covered in a highly dense forest full of hilly ranges in Pradhan Nagar. The whole temple is made of white marble and is historical from the time of Lord Ram.
Parasnath: Parasnath 1365-meter-high is the highest mountain in Jharkhand. This place is mostly famous among Jain and is called “Sammed Shikhar”.
Internet games are good for fun but they can highly be addictive
I was talking to a mother of two children, Rina and she said – she always keeps monitoring how much time her children spent on videogames. Many times, she has to urge them to stop playing. The lockdown period has also increased the hours they spent playing online games.
This is not new. There are countless parents like Rina, who keep checking their children and impelling them to plug up. It is a huge challenge for them. Many reports say the upsurge in Internet gaming disorder (IGD) among children in the lockdown period. It states the endless usage of on-line and off-line video games by youngsters. With the emergence of high-tech devices like computers, tablets, and smartphones, playing online or offline games has developed into a widespread pastime, exclusively amongst adolescents. Folks frequently play video games for leisure, distraction, enthusiasm, challenge seeking, depression, and runoff from actuality to be per their unfulfilled desires or impulses.
Even though a selection of reviews has confirmed profitable outcomes of playing video games on the emotional state of players. It helps in getting mental ability stronger, increases problem-solving attitude but it also has numerous harmful effects on both physical and mental strength. It has been put forward that extreme video gaming could be dangerous. It is connected with insomnia, lack of concentration, poor academic performance, anxiety, depressive symptoms, deterioration of interpersonal relationships, family conflicts, youth violence or crimes, lower self-esteem, and no self-satisfaction.
The possibility of gaming addiction was expressively greater among boys, those with poor educational accomplishment, and those who favored multiplayer online games. Gaming obsession was pointedly connected with the average time spent gaming per week, frequency of spending money on gaming, the period of spending money on gaming, perceived family disharmony, and having more close friends. These outcomes propose that successful learning and precautionary curriculums or approaches are required.
We can’t negate the reality of PUBG being a sensation or a phenomenon in the history of games. Based on the Data analysis firm Sensor Tower, the report says in May 2020 that PUBG became the highest revenue grossing mobile game worldwide. This new graphic is a monetary advantage for the company’s progress but what about the “player’s grown addiction”. After its release in 2017, irrefutably it became the supreme (king) of all popular games in the world. Today we are in 2020, two years are gone still the goosebumps which it creates in the gaming market is astonishing. The game isn’t confirming any premonitions of dropping its player base in the coming year, and PUBG obsession is mounting high.
There are numerous cases that come across our minds when we think of the addiction carried by PUBG. Recently, in news, there was a 15-year-old boy who stole $700 from his father’s account for unlocking the “loot boxes”. This is not new, there is much news flooded with suicide, thieve and etc. World Health Organization (WHO) had many times reflected their views over these accidents. They have correspondingly established undeniable conditions as cautionary signals for custodians and parents.
Impaired control- When the player has become so obsessed that he/she is unable to control his/her cravings of playing. Unable to limit their gameplay.
Loss of interest- Player showing disinterest in doing other things and his/her mind is always getting diverted. It generates a lack of concentration in other activities.
Continuing to play despite negative impact- Gaming is instigating noteworthy destruction to their school results, employment activities, or any relationships.
What do you think of banning and restriction? Do you think restricting players after 6 hours of usage will put a stoppage to their obsession? Seeing the rising cases, Company took a necessary step and made a move to safeguard players. The game has begun to apparently lock the players who play the game for too long. The modification, primarily noticed by a few users on Twitter discloses that the game now displays a ‘health reminder’ that locks users out of the game after a certain hour played on the app. The move is good but it’s not still applied to every user.
Another news of suicide during Lockdown came in which a wife hanged herself to death because her husband continued to play PUBG regularly for ten hours and started neglecting her and their daughter. She also blamed him for turning aggressive and violent entirely. Many scholars believe PUBG has the ability to produce “Problematic Mental Disorder” in the users. “It’s a user in a shrinking battlefield”.
Let’s get to our journey by knowing – what is brand? The notion behind brand and branding? What purpose does it accomplish?
Branding is the utmost central task for marketers and corporations, as it’s vital for continued existence. Corporates term brand as a “lens through which the consumer assesses their products and an image of a firm”. Brand associations epitomize the attribute of goods and services in the cognizance of customers. Numerous analyses confirm that brands are not anew created model. It’s historic.
If truth be told, branding has survived for ages and can be sketched to the time of Harrapan civilization. We all know language was developed for two things during that days- First, for religious communication and second, for business trade and practices (Barter system). In the trade and practices, people use to keep record by sketching symbols or signs or any icons. Many historians named it “an early brand”. They are also called “Proto-Brand”.
In 2000 BC, Indus valley civilization was rising. They used seals and it was used as brand to differentiate the culture. The seals were used in trading by merchants. The seals were attached with goods before dispatching. The Greek market revolution round the 6th century BCE, has led an entrepreneurial culture. There the pottery industries give a visual of artistic designs and branding, which potters used in arts. It gives an image of value and power of Greece culture. What is brand? Brand is a name, sign, symbols, picture, etc. which helps in identifying the goods and services provided by different sellers. Any product become a brand when some dimensions are added to it to differentiate the product in some way from other similar products. The dimensions can be rational, functional, tangible, emotional, symbolic or, intangible. Anything can become a brand – A service (Life Insurance Corporation), A product (Samsung, Dell, Apple), A store (Big Bazaar, Shoppers stop). Brand has an attribute which help in maintaining- high quality level, associated feelings, is worth the price it commands, evoke the feeling of confidence and pride amongst the users.
The story of two minutes is based on Maggi. It was for the first time launched by Nestle India in the year 1982. Nestle is a well know brand hailing from Switzerland. This brand was so successful in India that in lesser days the hot bowl of Maggie replaced many Indian popular snacks. The category of the consumer who made this brand popular belongs to 12-30 age group. They used the famous tagline- Fast to cook, Good to eat Maggi 2 minutes noodles became an important part of groceries list. The masala flavor made its way into the heart of the consumers, and Maggi turned successful in establishing their territory.
The first time it was launched, the company focused on two important criteria- to promote the concept of noodles in India and establish the brand by educating the consumer. They took necessary steps like- distributing free samples in small towns and schools, many campaigns were run at the forefront. With time everybody started craving for this hot bowl and is still a good substitute for budgetary constraints.
In its successful career, Maggi like other brands also faced many competitions for survival. There was also a time in 1999 when the countdown of Maggi’s failure started. When the substitutes like Top Ramen entered the Indian Market, people started having a second choice. To face this issue, Maggie played with many flavors but ultimately realized the importance of Original flavor. So, to heal the wound they again took a U-turn and re-introduced the same original flavors.
The Maggi dispute is still existent in the cognizance of consumers, and it left a momentous impression. In May 2015, food safety regulators from Barabanki, a district of Uttar Pradesh, India testified that trials of Maggi 2 Minute Noodles had surprisingly high levels of monosodium glutamate (MSG), as well as up to 17 times the permissible limit of lead. In all this, they lost more than 80% of market shares. Maggi never considered the time will come when they will be questioned at distance end to end in Mass media widespread. Maggi was banned in India and people was left empty-handed.
After one-two years, Maggi still never left hope and again stood on its feet to rule. But in all of this, many competitors entered the market and it was difficult for Maggie to grow. Consumers connect with the brand emotionally; it is very difficult to make them away from each other. Maggi was not just an integral part of Indian Households but also the necessity of satisfaction. They successfully break many barriers and again entered the Indian market with power. It is still loved by many and is holding the same place in our hearts.
Today, we are going to talk about the tricks which most of the private educational institutions fool around with their “#precious students”. Discuss this with any final year students and they will unpretentiously disclose how they are ensnared in the pawn of placement drives. Throughout the admission process, educational institutes falsified the information, they also photo-shopped the uncut procedure and funded in figures- to exert pull-on students or parents to take admission to their university. Unluckily, afterward, they get caught red-handed but the entire dealings live on consistently every year.
“You are communicated with a voice dripping honesty and flooded with sincerity that- placements are sure-fire, we provide hundred percent placements in the bag but not that everyone is not placed.”
“Placement ratio is poorer than they professed”.
Neeraj Kumar (Fake name) doing MBA, was shoved to undertake the offer letter of the company delivering 2 lac per annul for the reason that regardless of what university sworn “none of the big bulky guys” visited him. He was not the only one, they are in thousands who don’t even get an opportunity to serve.
We are the one who pays you
We are the one who makes you
If we deny, you will fall
Surviving will make you roll and roll
So, keep yourself guided and do not lie
Otherwise, if we take steps, you will cry.
Close your eyes and think about what you have done.
You have played with millions of life-line
Always speak the truth and don’t be in denial.
Universities are made for Career growth
Not to bring our careers on road.
These scams are not new-fanged, they are running for decades. Whose fault is this? Is it us, who do not take the necessary steps against these money suckers? Or, it is none fault? Think.
There is nothing wrong with saying that Globalization has changed our taste buds. Different varieties of delicacies present all over the world has attracted many people towards them. Let’s talk about Korean dishes. There are many which has gained popularity In Asian and Western nations. People are becoming a die-hard fan of them. Kimchi is the foremost dish which come to our mind when we talk about Koreans. It is turn out to be a global sensation.
Today, I am going to tell you some of my favorite Korean cuisine.
Kimchi: Mixture of fermented vegetables. It’s a side dish but has gained so much popularity that UNESCO has identified it in the list of Cultural Heritage. Ingredients added in it are Korean chili peppers, garlic, ginger, and green chili. Korean believes it’s rich for health, it contains vitamins that are needed for their glass skin. Kimchi is an enriching representation and state gem of South Korea. There is even a kimchi museum developed in a city of Seoul in South Korea.
Bibimbap: It is a blend of rice along with desired vegetables, eggs, fried mushrooms, soy sauce, and beef. The color combination of the bowl filled looks great and attractive. It’s definitely added to my favorite list.
Makgeolli: If you love to drink, then you must try Makgeolli often called Drunken rice. It’s the easiest drink to be made at home. Korean generally ferment it at home and try it with Kimchi. It’s the best combination. It increased the flavor of your taste buds. Counted as an alcoholic beverage, it has milk consistency included with rice water, sweet and nuruk. It takes 5 days approximately to get fermented.
Jeon: Universally known as Korean pancake. It is definitely a type of snack that Koreans relish a lot. You have to pick beef, kimchi, or green onions, it will come layered in a mixture of eggs and flour.
The most significant superiority while eating Korean food is “sense of taste”
Korean food is good for your health for the reason that it comprises primarily of puffed rice and root vegetables.
It’s absolutely true that Korean foods are becoming the favorites among people universally. In this, the leading role portrayed by “Hallyu Wave” has publicized successfully. If we grasp the whole situation, we could see the Korean Government has also worked a lot in globalizing the Korean food business in numerous nations like the USA, France, India. The drum up support by the Government also displayed a constructive impression on the preferences of people.
If you are a reader then you can undoubtedly tell what I am talking about.
Reading is blissful. It’s divine to get wrapped up with a fascinating charism, stirring circumstances, and gorgeous venues. Reading for liking is immensely imperative for every human. It not only shapes your personality, provides you the knowledge, gives you happiness and understanding but also gives an insight into certain living compassion. There are voluminous books available, people should make the habit of reading. A book story can support readers in identifying unfavorable circumstances, it benefits in problem resolving and advances in be subjected to an enchanted scenario.
“What knocks me out is abook that, when you’re all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it. That doesn’t happen much, though.”
― J.D. Salinger
These days Boosting individuals to read books have to turn into a prominent subject. Countless lecturers in academies, schools, institutes repeatedly argue that adolescents have plugged up from reading. Even though there is no weighty deterioration in literateness nonetheless there is a regression in preference readings.
Rima is sixteen years old; she has a liking of reading books. She has got a collection of JK Rowling, Stephen King, Arundhati Roy, and many more. Her mother revealed, Rima can’t live without them. Whenever she goes on vacation or anyplace, it has developed a practice of her to stock a few books in a suitcase. Books are her dualistic life. She relishes reading them and surrounded by them.
In the new-fanged digital generation, abundant betting sites, social media, or other fun-loving gaming sites have possessed human beings because of which people are unable to summon up the joy rests in books. To weakened the blockades, people need to start amending their addiction.
Always keep in mind-
“Books are your true friend. They never erase and they never forget, they keep you tagged till your death.”
The extensive Korean culture counting films, dramas, and Music present universally portrays the influence of it. This large wave is introduced as Hallyu. Adding to the economic value, this wave also has a weighty impression on the Korean GDP. As the Korean culture has fired up and breaks through the Western, Asian, and African boundaries, it was followed by a whim of craze, which was never experienced and existed. The term Hallyu was originated in the year 1990. Since then many researchers have also teamed up to find the reason lying underneath this intense obsession flooded globally. After observing you will also discover, the mass media (television and internet) befitting the only tool in making this culture omnipresent. There is an outbreak of obsession with Korean fashion, food, language, song, and etc.
Those glitzy videos and puzzling libretti have also appealed millions of Indians.
I start my day listening to the BTS song “Boy in Luv’’, surfing internet in search of interesting stories about them, and updating my fan page with new photos on Instagram. In fact, my closed ones are also aware of my playlist is filled with all the BTS songs.
“I am not the only one, who is obsessed”. Like me, you could find many Indians following the Koreans.
Recently ended Korean drama “The king-eternal Monarch” of Lee Min Ho gained the huge Indian followers on social sites and went viral. The “Boat of Hallyu” is nowadays mooring in India. This new cultural revolution of the present era in no doubt is acquiring berth everywhere. Think about any BTS videos or tweets getting viral in an hour, it displays the acceptance. Regardless of being concise and a different tongue, each drama is efficacious in forming an emotive relationship with the viewers through subtitles. Fans progressively get hooked that they started craving for everyday Korean dose.
Well, everyone has their own reason but simply put K-dramas or music are worth watching for. What do you think?
Let’s take a deeper dive into a powerful workplace environment- A feeling that connects people to place and explore how it strategically affect the physical plus mental health of an individual.
Before moving forward, think about your office setting, atmosphere, or environment- people in there, your colleagues, interiors, infrastructures in the organization, designing of cubicles, sitting places, etc. What do you see and feel? Does it evoke any feelings? Do you feel greeted or welcomed? Are you satisfied? Is your future secure? These are a few handfuls of questions which employee think before entering the premise. How the office environment has an unfathomable connection with their employees is what we will be seeing ahead. The environment is collectively called our surroundings which covers every living and non-living beings that influence or impact us during our lifetime. As a working professional, we must agree, most of the difficulties faced by us are interrelated to the workplace environment. It plays a crucial role in our career growth and development. We must have detected numerous factors like the support of the supervisor in an organization, a bond of one employee with another, training and development, prevailing rules and regulations or striking environment and others has an optimistic impact on employee’s productivity level in the firm. We can say, the employee’s productivity level can be improved by creating or evolving a conducive working setup. Today, for every organization attracting and retaining valuable manpower totally depends on their activities and it is a massive problem for many. The challenges are increasing every day for them in the form of keeping their employees cool and contended. That is why many of the branded organization has taken an effort of implementing a concept called Ergonomics for manpower comfort. The inside surroundings are designed in a way that not only motivates personnel to put their greatest efforts in the duty specified to them but is also helpful in showcasing effectiveness and efficiency and generating essential competencies inside an individual. The organization’s productivity decreases if work-load increase from a certain threshold level and it increases if working conditions and working environment are upheld to a certain threshold level. There are two components of working environment Behavioral and physical components. The office-setup which supports creativity, transparency, transfer of transactional knowledge, and interaction is high, there the behavioral components succeed over physical components. Many researchers or thinkers have studied the workplace condition and environment and have come to a firm conclusion, they believe it is an important standard for measuring employee’s mental and physical efficiency and believe employees to focus on their work positively. Employees always desire or wish to work in a place that is less stressful and gives a vibe of satisfaction. As result, we can say job satisfaction can be measured equally from office design having features like healthy working conditions, better succession planning, reward and recognition, remuneration, and promotions altogether play an important role. Overall, the tag “Good culture” attached with the name of the organization inspire valuable human resources to become a part of it.
Today, I woke up and it was raining heavily outside. Seeing the view outside made my heart filled with pleasure. I love the rainy season because it’s the season of festivals!
Farmers also longed-for monsoon season with honest emotions, it gives them a purpose to rejoice numerous carnivals, cross fingers for high-quality harvests, and make élite monsoon dishes. Monsoon in actuality shows us one of its finest natural outlooks, as streams are bursting, flooding and swinging, foothills are wide-awake in pursuit of greeneries and downpour ornamented the entire hills with a lustrous look, glorious ponds, plush natural foliage, and stunning floras.
The rainy season is one of the four main seasons of India. It ends every year after the summer season, especially in the month of July and ends in September. Clouds in the sky rain when the monsoon occurs. It gets very hot during the summer season and goes up in the sky as vapor from water resources like oceans, rivers, etc. Water is of the utmost importance in human life. That is why we should plant more and more trees for good rainfall so that our environment remains clean and green.
We all the more so get unexpected appetites for pakoras, samosa, and corn cobs. Certainly, it’s the finest nosh for all periods but flavors extremely satisfactory the minute it showers outdoor. Avoid eating leafy vegetables like spinach, cabbage, cabbage, during the rainy season. Instead, use cucumber, orange, mango, and tomato more in food. Eat plenty of dry fruits during the rainy season. They help in increasing the immunity of the body. Aloo paratha prepared for breakfast or dinner during the rainy season. The whole family will be happy. If you mix onions and potatoes in the stuffing, the taste will be even better.
Shopping is an action through which a purchaser looks through the accessible goods or services offered by one or more stores with the intention to buying a desirable, eye-catching and satisfactory product. It is the procedure of procuring objects in exchange for currency. Now days there are dual channels offered for shopping. These channels are online and offline. Online shopping has evolved and turned out to be the most widespread ways to buy products. It is an act of buying products or services over the various companies’ websites. An offline shopping is an old-style way of purchasing goods and services. The buyers decide which medium they would love to follow for shopping. We live in an era of technology; therefore, buyers want to take the benefit of online shopping but still there are many who don’t show trust over online sites and they prefer offline shopping in comparison to online.
Online shopping has grown into a way of life for maximum of the Indians especially women. Main motives of growing liking for online shopping are the penetration of internet, growing number of online retailers, comfort level, suppleness in delivery and rise in purchasing power plus many more. Bestowing to many researches or reports online transaction of females has doubled over in past few years. This study is an effort to analyze the buying pattern of women in online vs offline platform in respect to beauty products. The study delivers in-depth analysis of numerous aspects impacting the purchase decision
Who is a consumer? A consumer is permanently termed as an end-user individual, who consumes any product matching to their choice and utilize any services based on their liking. They are identified as an end-user for the reason that he or she is the last stop and does not normally trade the items which they have bought to others. For example, a kid buying video games and using it for playing. On the other hand, a customer/consumer is not obligatory to be the purchaser, for example, in a household when a mother go to the mall and bring cornflakes for herself and her family, all members of the family is consuming the cornflakes brought by her”. Any individual, who purchases a product or any services, might not be inevitably a user or a consumer.
The question of buyer’s buying behavior is converged on person and the elements or dynamics that influence their choices to expend their capitals on consuming products. The notions and philosophies of purchaser’s behavior are strained upon various branch of learning such as psychology, sociology concepts, anthropology, and economic principles too. Talking about Phillip Kotler, he mentioned in his studies that consumer shopping behavior is the learning of, in what manner people and administrations or organizations decide, purchase, consume and dispose goods and services or beliefs and experiences to mollify their desire and requirements.
Consumer buying behavior is the total sum of a customer’s outlooks, liking, purposes and choices concerning the consumer’s behavior in the trading floor when they are buying a product or service. Consumer shopping behavior is a manner by which buyers hunt, prefer or pay or utilize and dispose of goods and services to quench their requirements and needs. Many economists worldwide also observed shopping as an action that makes consumers utilize most of their utility function hidden inside them. It is overwhelmingly entrenched in psychological theories along with the traces of sociology attached to make things more appealing.
Coming to the question attached with Women, retail is the region for women and shopping is an act habitually seen as corresponding to female protagonist. Female go on shopping to buy both necessary and discretionary products, most of them prefer shopping as a stress reliever and they also think it is a best place to socialize. Many researchers believed female to be the most prospective consumers in the world as they deal with more or less 80 percent of the domestic overheads. It is also noted that the concept of traditional woman’s role has endured changes in arrears to the transformation in shopping fore-showed by the growth and expansion of the department store. Women are portrayed as proficient shoppers and the occurrence of their customary roles are meticulously com-modified or redefined in requisites of commodities. Women behave contrarily from men because of biological, neurological, and behavioral dissimilarities between the two. These disparities in turn make an impression on their buying behavior. On the other side, men make themselves aware with abundant knowledge of a product or service through internet, advertising, journals etc. Female endeavor to get advantage from others’ expertise by asking people around them. Women are more link with their hunches and emotional state and have the propensity to live better bonded with their family, groups, networks and even brands. Female set their judgements and precedence not only corresponding to their desires but also bestowing to persons in her personal circumnavigate. Henceforward, it is influential to position a product, brand or a departmental store in a way by keeping few things in mind- how they will help her and other people present in her life. Practically in every single society, women have crucial care-giving household responsibilities for both teenagers and the ageing people and every so often, everyone else in-between. In this crucial care-giving position, women discover themselves buying on behalf of every person part of their lives. What does it mean? If you are involved in a consumer business, it signifies that women are compound markets link up in one. What a beguiling pretext to study the imprint of gender in the sales and marketing process. Every time we supply great service to woman, their comes a multiplier impact on your business since women characterizes a broad range of other prospective customers, and will probably inform people about the significant service you proffer. By and large, men stereo-typically do not have the character of primary shopper for their homes and so they incline to scrutinize shopping in a more different approach. A better knowledge and identifying of “Women buying behavior to online shopping” would indisputably streamline better market penetration in the women subdivision, but there is a scarcity of knowledge in this segment of research.
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