Positive Psychology

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Positive psychology is the scientific study of what makes life most worth living, focusing on both individual and societal well-being. It is a field of study that has been growing steadily throughout the years as individuals and researchers look for common ground on better well-being. As a field, positive psychology deals with topics like character strengths, optimism, life satisfaction, happiness, well-being, gratitude, compassion, self-esteem and self-confidence, hope, and elevation. Positive psychology focuses on eudaimonia, an Ancient Greek term for “the good life” and the concept for reflection on the factors that contribute the most to a well-lived and fulfilling life.

Positive psychology began as a new domain of psychology in 1998. It became popular when Martin Seligman, who is known as the ‘father of positive psychology’, chose it as the theme for his term as president of the American Psychological Association. He was of the belief that past practices of psychology weren’t helpful and the new ones should instead focus on the enhancement of positive human attributes. From this point in time, theories and research examined positive psychology interventions that help make life worth living and how to define, quantify, and create wellbeing. Positive psychology can have a range of real-world applications in areas including education, therapy, self-help, stress management, and workplace issues.

Positive psychology focuses on the positive events and influences in life, which includes:
Positive experiences (happiness, joy, inspiration, and love).
Positive states and traits (gratitude, resilience, and compassion).
Positive institutions (applying positive principles within entire organizations and institutions).

Three Levels of Positive Psychology:

Subjective level: focuses on feelings of happiness, well-being, and optimism and how these feelings transform your daily experience.
Individual-level: a combination of the feelings in the subjective level along with virtues such as forgiveness, love, and courage.
Group level: positive interaction with your community, including virtues like altruism and social responsibility that strengthen social bonds.

The PERMA Model of Well-Being:

The PERMA Model is a well-being theory developed by positive psychologist Martin Seligman. It identifies five essential elements to well-being. PERMA is an acronym for the five elements of well-being – Positive Emotions, Engagement, Relationships, Meaning, and Accomplishments.

Positive Emotions: Positive Emotions is much more than just happiness. It includes other emotions such as hope, joy, compassion, pride, and gratitude. Positive emotions are prime indicators of flourishing and can help improve well being. Increasing positive emotions helps individuals build physical, intellectual, psychological, and social resources that lead to this resilience and overall well-being.

Engagement: Engagement is something that an individual becomes engrossed in and is in line with the ‘flow’ concept, which includes the loss of self-consciousness and full involvement in an activity. This concept of engagement occurs when there is a perfect combination of skill and challenge involved. The concept of engagement is something much more powerful than simply “being happy,” but happiness is one of the many byproducts of engagement.

Relationships: Relationships include all the various interactions individuals have with partners, friends, family members, colleagues, and their community at large. Relationships in this model refer to feeling supported, loved, and valued by others. It is based on the idea that humans are inherently social creatures.

Meaning: Having a purpose in life helps individuals focus on what is important in the face of significant challenges or adversity. Having meaning or purpose in life is different for everyone. A sense of meaning is guided by personal values, and people who have a purpose in life live longer, have greater life satisfaction and have fewer health problems.

Accomplishments: A sense of accomplishment is the result of working toward and reaching goals, mastering an endeavour, and having self-motivation to finish what you set out to do. This contributes to well-being because individuals can look at their lives with a sense of pride. Accomplishment includes having a passion to attain goals. But flourishing and well-being come when accomplishment is tied to striving toward things with an internal motivation or working toward something just for the sake of the pursuit and improvement.

Bio-diversity and climate change (Nature’s cries for assistance)

Bio diversity is the biological variability of life on earth. It is the variation of animal, plants, fungi and microorganisms like bacteria. Biodiversity is a variation in the genetic, species, and ecosystem level. Terrestrial biodiversity is usually greater near to the equator. Biodiversity is not equally distributed on earth. There are only 10% of tropical evergreen forests on earth but they contain about 90% of world species. Marine Biodiversity is greater is usually higher along the coast in western pacific where the sea temperature is highest. Biodiversity generally tends to cluster in hotspots and has been increasing through time. Biodiversity supports everything in nature that we need to survive: food, clean water, medicine, and shelter.

But as people put expanding weight on the planet, utilizing and devouring more assets than ever some time recently, we hazard disquieting the adjust of biological systems and losing biodiversity. Quick natural changes regularly cause mass terminations. More than 99.9 percent of all species that ever lived on Soil, producing to over five billion species, are evaluated to be terminated. In 2006, numerous species were formally classified as uncommon or imperiled or undermined; in addition, researchers have assessed that millions more species are at chance which have not been formally recognized. Approximately 40 percent of the 40,177 species surveyed utilizing the IUCN Ruddy List criteria are presently recorded as undermined with extinction—a add up to of 16,119.

The factors affecting the biodiversity are Residential & commercial development, Farming activities, Energy production & mining, Transportation & service corridors and human activities. Pollution is an another major cause of loss of biodiversity causing habitat destruction. Territory devastation has played a key part in terminations, particularly in connection to tropical woodland pulverization. Components contributing to living space misfortune incorporate: overconsumption, overpopulation, arrive utilize alter, deforestation, contamination (discuss contamination, water contamination, soil defilement) and worldwide warming or climate alter.

Climate change is the long-term alteration of temperature and normal climate designs in short. Climate alter might allude to a specific area or the planet as a entire. Climate alter may cause climate designs to be less unsurprising. These unforeseen climate designs can make it troublesome to preserve and develop crops in districts that depend on cultivating since anticipated temperature and rainfall levels can now not be depended on. Climate alter has too been associated with other harming climate occasions such as more visit and more seriously tropical storms, surges, deluges, and winter storms.

Effects of climate change are Hotter temperatures Nearly all land areas are seeing more hot days and heat waves; 2020 was one of the hottest years on record. Higher temperatures increase heat-related illnesses and can make it more difficult to work and move around. Wildfires start more easily and spread more rapidly when conditions are hotter. More extreme storms Changes in temperature cause changes in precipitation. This comes about in more extreme and visit storms. They cause flooding and avalanches, pulverizing homes and communities, and costing billions of dollars. Many more effects like Droughts, Rise in the level of oceans, shortage of food and more health problems.

Securing biodiversity could be a exceptionally complex errand since most of human’s activities have a negative impact on biological systems by overexploiting them. For occurrence, human exercises create contamination that influences living species. Deforestation crushes the living space of numerous animals, reptiles, and plants. Limiting deforestation Reducing the artificialization of natural environments and preserve natural areas as much as possible Reduce air pollution (by limiting our use of transport and our energy consumption, by switching to renewable energies) Fighting global warming by creating regulations for activities that contribute to the greenhouse effect. Making changes in the way industrial agriculture works and using more agroecology methods.

What is HR – Human Resource

Human Resources (HR)

What Is Human Resources (HR)?

Human resources (HR) is the division of a business that is charged with finding, screening, recruiting, and training job applicants, as well as administering employee-benefit programs. HR plays a key role in helping companies deal with a fast-changing business environment and a greater demand for quality employees in the 21st century. John R. Commons, an American institutional economist, first coined the term “human resource” in his book “The Distribution of Wealth,” published in 1893. However, it was not until the 19th century that HR departments were formerly developed and tasked with addressing misunderstandings between employees and their employers.

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KEY TAKEAWAYS

Human resources (HR) is the division of a business that is charged with finding, screening, recruiting, and training job applicants, and administering employee-benefit programs. Additional human resources responsibilities include compensation and benefits, recruitment, firing, and keeping up to date with any laws that may affect the company and its employees. Many companies have moved away from traditional in-house human resources (HR) administrative duties and outsourced tasks like payroll and benefits to outside vendors. Understanding Human Resources The presence of an HR department is an essential component of any business, regardless of the organization’s size. An HR department is tasked with maximizing employee productivity and protecting the company from any issues that may arise within the workforce. HR responsibilities include compensation and benefits, recruitment, firing, and keeping up to date with any laws that may affect the company and its employees. Research conducted by The Conference Board, a member-driven economic think tank, has found six key people-related activities that HR must effectively do to add value to a company. These include: Managing and using people effectively Tying performance appraisal and compensation to competencies Developing competencies that enhance individual and organizational performance Increasing the innovation, creativity, and flexibility necessary to enhance competitiveness Applying new approaches to work process design, succession planning, career development, and inter-organizational mobility

Managing the implementation and integration of technology through improved staffing, training, and communication with employees1 Beginning in the 1980s, there was a push for strategic initiatives within HR departments. This movement was based on research related to the impact of employee-related issues on a firm’s long-term business success. Collectively, these strategies are sometimes referred to as human resource management (HRM) strategies. HRM is a comprehensive approach to managing employees and an organization’s culture and environment. It focuses on the recruitment, management, and general direction of the people who work in an organization. An HR department that adopts HRM strategies typically plays a more active role in improving an organization’s workforce. They may recommend processes, approaches, and business solutions to management. Google is one example of an organization that has adopted a more active approach to employee relations through their HR department. The company offers tons of employee perks, and the company headquarters have a wide range of facilities for employees, including wellness centers, roller hockey rinks, and horseshoe pits. For Google, happy employees are equivalent to productive employees.

There are many online portal where you can search for HR professionals and get your Human Resources executive search completed with ease.

Special Considerations

Since the start of the 20th century, some companies have started outsourcing some of the more traditional administrative, transactional HR functions in an effort to free the department to recommend and implement more meaningful, value-adding programs that impact the business in positive ways. Functions that may be outsourced in this process include payroll administration, employee benefits, recruitment, background checks, exit interviews, risk management, dispute resolution, safety inspection, and office policies. The use of more moderns tools, such as the best recruitment software, can also afford HR departments more leeway by improving their efficiency. Compete Risk Free with $100,000 in Virtual Cash Put your trading skills to the test with our FREE Stock Simulator. Compete with thousands of Investopedia traders and trade your way to the top! Submit trades in a virtual environment before you start risking your own money. Practice trading strategies so that when you’re ready to enter the real market, you’ve had the practice you need.

Public Administration: Meaning And Scope

Administration is a part and parcel of our daily lives. The food we eat, the clothes we wear, the goods we buy, the streets and highways on which we travel, the automobiles in which we ride, and the many services we enjoy – education, medical care, housing, facility, entertainment, protection of our lives and property, and many others – are made possible by administration.

Public administration, at least in its embryonic form, was born primarily and principally to regulate group action and behaviour. When a group of people started living together and emerged as a community some common problems made themselves felt which needed collective resolution. One such concern has been the maintenance of peace and prevention of crime. It was in this category of needs that for the first time public administration was born.

Regulation of group action was as inescapable a necessity as was the need for group living. It was only at a much later stage in the course of its evolution that it found itself engaged in carrying out positive functions intended to promote happiness and welfare of the people.

Origin Of Public Administration

Public administration in the beginning was necessarily measly in size, its functions being absolutely minimal. We do not have figures of the government employees in India when the crown took over the East India Company in 1858. What we know is that the Government of India employed nearly 11 lakh just prior to the year 1947, when the country had not become partitioned and divided. The United States of America could perhaps be an apt example.

Public Administration is as old as our ancient civilization. But as an independent discipline Public Administration cannot claim for a long history.

Public Administration as an academic discipline is barely 131 years old but as an aspect of governmental activity, public administration has been co-existing with every political system as the action part of government for the fulfillment of the objectives set by the political decision makers.

Meaning And Definitions

L.D. White defines Public Administration in the broader terms. He said, “Public Administration consists of all those operations having for their purpose the fulfillment or enforcement of public policy.”

Luther Gulick, on the other hand, views Public Administration as embracing the executive branch of government only. “Public Administration”, he writes, “is that part of the science of administration which has to do with government and, thus, concerns itself primarily with the executive branch, where the work of government is done though there are obviously administrative problems also in connection with the legislative and judicial branches.”

John M. Pfiffner defines it as “Public Administration consists of doing the work of government, whether it be running X-Ray machine in a health laboratory or coming money in the mint.”

Woodrow Wilson, the father of Public Administration defines, “Public Administration is the detailed and systematic application of law. Every particular application of law is an act of administration.”

Significance of Public Administration

Public Administration plays an important role in the modern society. First of all, it is an instrument for providing services. It protects the life and property of people by maintaining law and order. It provides a number of services for people such as public health, education, housing, and social security, among others.

The various services provided by public administration affect the life of every citizen from birth to death.

Public Administration is also responsible for implementing laws and policies of the government. It is an instrument of socioeconomic change and national integration. It is the public administration that translates the decisions of the government into reality.

To sum up, public administration plays an important role in modern society.

It is an instrument to formulate and implement public policies. It maintains law and order. It is an instrument of social change and economic development.

In the era of liberalization and privatization, there is a change in the role and scope of public administration. Now it has to promote and encourage as well as regulate the private sector in order to protect public interest.

In Public Administration, good sense would seem to require that public expectation be kept at the lowest possible level in order to minimize eventual disappointment.

John Kenneth Galbraith

Reference
1. Public Administration In A Globalizing World By Chakrabarty and Kandpal
2. Public Administration By Avasthi and Maheshwari

Yoga

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Yoga is a group of physical, mental, and spiritual practices or disciplines that has its origins in ancient India. The word Yoga first appeared in the oldest sacred texts, the Rig Veda and is derived from the Sanskrit root “Yuj” which means to join or unite.

According to the Yogic scriptures, the practice of Yoga leads an individual to the union of consciousness with that of universal Consciousness. It eventually leads to a great harmony between the human mind and body, man & nature. The prime objective of Yoga is Self-realization, to overcome all types of sufferings prompting ‘the state of salvation’ (Moksha) or ‘freedom’ (Kaivalya).

Yoga in the Bhagavad Gita:

The Bhagavad Gita (‘Song of the Lord’) is part of the Mahabharata and contains extensive teachings on the discipline of yoga. In addition to an entire chapter (chapter. 6) dedicated to traditional yoga practice, including meditation, it introduces three prominent types of yoga: 

Karma yoga: The yoga of action.

Bhakti yoga: The yoga of devotion.

Jnana yoga: The yoga of knowledge.

The Gita consists of 18 chapters and 700 shlokas (verses), with each chapter named as a different yoga, thus delineating eighteen different yogas. Some scholars divide the Gita into three sections: the first six chapters with 280 shlokas dealing with Karma yoga, the middle six containing 209 shlokas with Bhakti yoga, and the last six chapters with 211 shlokas as Jnana yoga; however, this is rough because elements of karma, bhakti and jnana are found in all the chapters.

Branches of Yoga:

Raja Yoga: Raja yoga is also known as ‘Classical Yoga’ and this approach is closely linked to Patanjali’s Eight Fold Path of Yoga. Raja refers to ‘royal’, ‘chief’ or ‘king’, and alludes to being the best or highest form of yoga. The focal point of this branch is meditation, aiming to ‘control’ the intellect and thoughts through meditation. A connection with ‘God’ or ‘consciousness’ is worked towards by un-identifying with the ego-based self and identifying with the universal true Self.

Karma Yoga: Karma Yoga (Religion of Love), also known as the ‘yoga of action’ is based on the teachings of the Bhagavad Gita. Karma Yoga is an intrinsic part of many types of yoga. The word ‘Karma’ is derived from the sanskrit Kri, meaning ‘to do’. Karma yoga suggests that we relinquish attachment to the consequences of our actions and instead focus on the moment in action. Awareness of each thought, word and deed and mindfulness are an important part of Karma yoga, which allows the practitioner to truly experience that moment-in-action. Karma yoga is based upon selfless service and acting without any expectation of benefitting from the service. It occupies a large part of Indian thought and through this practice, union with ‘the divine’ is achieved through making any action an offering to God. 

Hatha Yoga: Hatha yoga is also known as ‘the yoga of force’. Many teachers equate Ha to mean ‘Sun’ and Tha to the moon, and reason that the physical yoga practice is intended to ‘balance’ the Sun and Moon energies within us. Whilst the physical yoga practice is intended to bring about a state of equilibrium within the human organism, the real meaning and essence of Hatha yoga is to change the physical body and mind by way of experimentation, movement and physical ‘force’. Hatha yoga is anything that uses the physical body. First mentioned and practised around 1100AD, it is the most ‘modern’ branch of yoga.

Bhakti Yoga: Bhakti yoga is also known as the ‘yoga of devotion’ and describes the path of devotion. The word Bhakti comes from the word ‘Bhaj’, of which the essence is ‘to share’. This form of yoga is based upon the heart, love and devotion towards a chosen deity. Much like Karma yoga, dedicating all actions towards a deity or ‘God’ is an intrinsic part of Bhakti yoga. Seeing the divine in all of creation, bhakti yoga is a positive way to channel the emotions. The path of bhakti provides us with an opportunity to cultivate acceptance and tolerance for everyone we come into contact with. Bhakti yogis express the devotional nature of their path in their every thought, word, and deed.

Jnana Yoga: Jnana yoga, also known as the ‘yoga of knowledge’ is the yoga of the mind, of wisdom, the path of the sage or scholar. This is the yoga of ‘knowing’, of realizing the truth of oneself. This path requires development of the intellect through the study of the scriptures and texts of the yogic tradition. The jnana yoga approach is considered the most difficult and at the same time the most direct. It involves serious study and will appeal to those who are more intellectually inclined.

Mantra Yoga: Mantra yoga is the yoga of sound. Considered sacred utterances, mantras are syllables, words, or phrases representing a particular attribute of the Divine. Mantra yoga is the practice of becoming centered through the repetition of mantras.

Yoga as a Physical Practice:

Yoga as an exercise is a physical activity consisting of asanas, often connected by flowing sequences called vinyasas, sometimes accompanied by the breathing exercises of pranayama, and usually ending with a period of relaxation or meditation. Yoga as exercise was created in what has been called the Modern Yoga Renaissance by the blending of Western styles of gymnastics with postures from Haṭha yoga in India in the 20th century, pioneered by Shri Yogendra and Swami Kuvalayananda.

Today, yoga has developed into a worldwide multi-billion dollar business, involving classes, certification of teachers, clothing, books, videos, equipment, and holidays. In 2015, The United Nations General Assembly established 21 June as “International Day of Yoga” and celebrated annually. On 1 December 2016, UNESCO listed yoga as an intangible cultural heritage.

Benefits of Yoga:

Building muscle strength
Enhancing flexibility
Promoting better breathing
Supporting heart health
Helping with treatment for addiction
Reducing stress, anxiety, depression, and chronic pain
Improving sleep
Enhancing overall well-being and quality of life

Yoga is the medicine for nearly every problem. As you practice yoga, it does not only help you to improve your physical body but also helps in maintaining your inner peace and relaxing your mind. Yoga is not just a one-day practice; it’s a lifelong commitment.

Animal Husbandry And Veterinary Science

Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals, and happiness.
Animal husbandry is the branch of agriculture where animals are reared, bred and raised for meat, fiber, eggs, milk and other food essentials. It refers to livestock raising and selective breeding. A large number of farmers rely on animal husbandry for their livelihood.

Food is necessary for the development and survival of all the organisms. To deal with the need of food with the increasing population, it is necessary to increase food production. There are many technologies which increase yield such as plant breeding, animal husbandry and modern technologies like tissue culture, genetic engineering, embryo transfer.

Types Of Animal Husbandry

Out of many methodologies, there are four major types of animal husbandry practiced in the world today. An elaborated description of the same has been stated under:
Dairy Farming – It is mostly concerned with the long term production of milk, which is then processed to obtain dairy products such as curd, cheese, yoghurt, butter, cream and so on and so forth.
Poultry farming – It is concerned with raising and breeding of birds for commercial purposes. The eggs and meat hence produced are a rich source of protein.
Fish farming – It is the process of raising fish in closed tanks or ponds for commercial purposes. Another name one can call it is pisciculture.
Fish farming or pisciculture is of two types, namely:
Extensive aquaculture, based on the local photosynthetic production.
Intensive aquaculture, based on the external food supply given to fishes.
Bee farming – Also known as apiculture, is the practice of maintaining bee colonies by humans in man-made hives.

Role Of Animal Husbandry In Human Welfare

• Animal husbandry is beneficial to human beings in a decent number of ways, one of which is production of dairy products.
• Animals such as cows, goats, sheep are the major source of milk and milk products such as yoghurt, cheese, butter, etc.
• Meat is another very important product yielding via husbandry of animals such as pigs and goats.
• Animals also produce fibres or textiles such as wool and leather. Just as sheep are reared for wool whereas leather can be obtained from camel.

Strategies For Enhancement Of Food Production

An improved variety can be produced by induced mutation and by selecting improved mutants. Genetic engineering is also an option.

Main Steps Required For Developing New Varieties

The first involves collection of variability, genetic variability, being the main reason behind breeding.
Akin to this fact, evaluation and selection of parents certainly becomes equally as essential.


Hybridisation, which is the process of making cross between two genetically diverse parents to obtain a progeny with desired superior traits, is the third and a very important step for developing new varieties.
The fourth step involves selection and testing of superior recombination, which is more or less as the term suggests. It comprises selecting, among the progeny of the hybrids, to be specific, those plants that have the desired character combination.
This is the crucial step for the success of breeding objectives and requires careful scientific evaluation of progeny.

Plant breeding is one of the shortest and most effective routes to improve global health through better nutrition.

The Role of Civil Services in a Democracy

In a democracy, civil services play an important role in the administration, policy formulation and implementation, and in taking the country forward towards progress and development

Democracy is an egalitarian principle in which the governed elect the people who govern over them. There are three pillars of modern democracy: Legislature, Executive, and the Judiciary.
The civil services form a part of the executive. While the ministers, who are part of the executive, are temporary and are reelected or replaced by the people by their will (through elections), the civil servants are the permanent part of the executive.

The civil servants are accountable to the political executive, the ministers. The civil services are thus a subdivision under the government. The officers in the civil services form the permanent staff of the various governmental departments. They are expert administrators. They are sometimes referred to as the bureaucracy or also as the public service.

Importance of the Civil Services:

  • The civil service is present all over India and thus has a binding character.
  • It plays a vital role in effective policy-making and regulation.
  • It offers non-partisan advice to the political leadership of the country.
  • The service results in coordination between the various institutions of governance.
  • It offers service delivery and leadership at different levels of administration.

Functions of the Civil Services:

  • Civil services are the basis of governments. No government can function without an administrative machinery, which is necessary for implementing policies.
  • Civil services are responsible for implementing laws and executing policies framed by the government. The role of Civil Servants across the domains of policy making and policy implementation is critical to the development process.
  • The civil service is chiefly responsible for policy formulation as well. The civil service officers advise ministers in this regard and also provide them with facts and ideas.
  • Amidst political instability, the civil service offers a sense of stability and permanence. Civil services carry on the governance when governments change due to elections etc. While governments and ministers can come and go, civil service is a permanent fixture giving the administrative set-up continuity.
  • Successful policy implementation will lead to positive changes in the lives of ordinary people. The task of actualizing schemes and policies fall with the officers of the civil services.
  • Civil services are also managing public enterprises and public utilities in the interest of socio-economic justice. Public utilities are either publicly owned or strictly regulated in most countries. Government also imposes controls over private economic and business activities in the public interest.
  • The services offer welfare schemes such as providing social security, the welfare of weaker and vulnerable sections of society, old-age pensions, poverty alleviation, etc.
  • The services perform varied developmental functions like promoting modern techniques in agriculture, promoting the industry, trade, banking functions, bridging the digital divide, etc.
  • The civil services also perform quasi-judicial services by settling disputes between the State and the citizens, in the form of tribunals, etc.
  • Assisting ministers in fulfilling their responsibilities towards the parliament and its committees.
  • Handling financial operations of the state

Problems Affecting the Civil Services Today:

It is widely recognized that the civil services have contributed to stability in terms of maintenance of peace, the conduct of fair elections, managing disasters and the preservation of the unity of the nation, providing stability and maintaining order in a vast country prone to various conflicts – ethnic, communal, regional etc. Nonetheless, various committees including the Second Administrative Reforms Commission (ARC II) have pointed out that, there are certain criticisms with respect to the performance of the civil services, towards realizing a results-oriented government. Some of them are:

  • Lack of professionalism and poor capacity building.
  • The incentive system is ineffective and does not reward laudable and upright civil servants.
  • The rules and procedures are rigid, which doesn’t allow civil servants to exercise individual judgement and perform efficiently.
  • There is a lack of accountability and transparency procedure, with no adequate protection for whistle-blowers.
  • Political interference causes arbitrary transfers and insecurity in tenures. There has been regular political interference in the functioning of civil servants to further narrow political agenda, which undermines the public welfare at large. Fear of transfer and lure of promotion sometimes impairs judgement of civil servants making them politically compliant.
  • Rampant corruption and nepotism is common due to an erosion in ethics and values.
  • Patrimonialism (a form of governance in which all power flows directly from the leader) is prevalent.
  • Resistance to change from the civil servants themselves.

Things to do after BA in English Literature

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BA in English Literature is an undergraduate course that is opted for following the completion of the 10+2 formal schooling. Do you have a knack for analysing poetry or writing one? Are you keen about learning the history and evolution of different forms of arts and literature? Then a BA in English Literature was an ideal choice for your graduation. Many great inventions today across different fields such as astronomy, engineering and medicine are influenced by ancient literature and several art forms. 

For example, Nicolaus Copernicus’ book “The revolutions of the celestial spheres” popularised the heliocentric theory that proposed the sun as the centre of the universe. With the majority of students opting for medical, engineering or legal degrees, Bachelor of Arts as a degree course is often undermined. There are a lot of common misconceptions and stigmas surrounding this graduation course. 

  • Students studying BA in English Literature are assumed to lackluster in studies. 
  • It is a course often idealised as suitable for women. 
  • Students opting for BA in English LIterature can only become a teacher or professor. 

Many students graduate in English Literature as they are passionate about what the course has to offer. Although women are the majority among English Literature graduates, Men also specialise in this field and go on to pursue post graduation alongside women. 

As we have debunked some of the misconceptions and stigmas surrounding BA in English Literature, let us look at the doors of opportunities this course leads us to. 

Courses to take up after BA In English Literature

BA in English Literature is a three year graduation course that familiarises you with the evolution of English language and its literature through plays, different forms of poems, novels and theatre. Its curriculum consists of literary analysis, literary criticism and communication skills. Graduating in English Literature qualifies you for several job opportunities and higher studies. 

For further specialisation or better job opportunities, doing a Masters course following BA in English Literature might be an ideal choice. 

Here are the following courses you can consider following your graduation in English Literature. 

Master of Arts in Communication

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MA in Communication is a postgraduate program for the duration of 2 years which equips students with information regarding transmitting messages and principles of communication. 

This masters course prepares its candidates for professions such as film directors, producers, screenwriters, journalists, public relations officers, and other professional careers. 

Eligibility

  • Minimum requirement for admission to MA in Communication is a Bachelor’s degree in any stream from a recognized university. 
  • Students must have secured 50% in their bachelor’s degree course. 
  • Candidates may be required to pass entrance exams conducted by specific colleges or universities. 

Employment Opportunities

Choosing MA in Communication following BA in English Literature can set you up for the following employment roles. 

  1. Television or Film Director 
  2. Content Writer
  3. Event Management
  4. Digital Marketing Expert
  5. Journalist
  6. Public Relations Professionals

Master of Arts in Sociology

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MA in Sociology is a postgraduate program like MA in Communication. Students keen about social studies, politics and economics can pursue this masters course following BA in English Literature. The MA Sociology curriculum consists of the study of religion and society, political society, Indian society, economy and society, social development, and research in sociology. 

Eligibility

  • Interested candidates must be graduated in any stream of education from a reputed university.
  • Candidates must have scored a minimum of 50% in the undergraduate level. 
  • Some colleges expect students to be a graduate in psychology while the others accept candidates across different streams. 
  • Colleges conduct entrance exams that need to be cleared by the admission seeking candidates. 

Employment Opportunities

MA in Sociology opens doors to an expansive range of career opportunities after your graduation in English Literature. Following are some of the job profiles that might get you interested. 

  1. Counselors
  2. PR Executives
  3. Administrators
  4. Educators
  5. Sociologist
  6. Researcher

Master of Arts in English Literature

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Nothing seems more appropriate than studying for MA in English Literature post your graduation from BA in English Literature. This post graduation course in English Literature is the study of ancient and modern English literature, consisting of poetry, drama and fiction. Literature in the English language is not only written by English authors from England but also writers from across the world. 

Post graduation in English Literature sets you up for job profiles such as a teacher or a journalist. Candidates interested in writing and translating for agencies can also benefit from this masters course. 

Eligibility

  • Already being a graduate in English Literature, one needs to make sure that he or she has earned upto 50% marks to be qualified for admission. 
  • Your graduation course should be from a recognized university.
  • Admissions can be provided on both merit basis as well as clearance of entrance exams. 

Employment Opportunities

Upon completion of your post graduation course, you will be qualified for the following job profiles. 

  1. English Language Specialist
  2. Translator / Interpreter
  3. English Teacher
  4. English Editor
  5. Junior Parliamentary Reporter

Bachelor of Law (LLB)

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Bachelor of Law is a popular choice for higher studies among graduates of English Literature. A degree in LLB familiarises students with environmental law, consumer protection act, arbitration, and insurance law including others. Following the completion of Bachelor in Law, candidates can opt to study LLM (Masters of Law) for further specialisation, practice law after registering with certain agencies or take up careers as legal professionals in public or private sectors. 

Eligibility

  • Students aspiring to study Bachelor of Law must have graduated from a recognized university with an aggregate of 45% in any stream. 
  • Selection for the course is based on the results from entrance exams such as SLAT, CUET, and CLAT. 

Employment Opportunities

Careers after a Bachelor of Law are not confined to courtroom duties involving defending clients. Law graduates today have scope for job profiles in corporate firms, legal agencies, IT firms, and administrative services. Following are some of the job profiles mentioned below.

  1. HR Manager
  2. Legal Advisor
  3. Lawyer
  4. Attorney
  5. Legal Manager

Bachelor of Education

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Graduates who want to begin a career in the field of teaching can further study Bachelor of Education. This post graduation course acquaints the candidates with different learning methods and Pedagogy of a school subject. The course lasts for a duration of 3 to 4 years. 

After the completion of B.Ed, clearing aptitude tests such as TET and CTET will qualify you for teaching in primary and secondary schools. 

Eligibility

  • A bachelor’s degree from a recognized university with 50% aggregate marks.
  • A master’s degree from a recognized university with 50% aggregate marks. 
  • Aspirants for B.Ed must be at least 21 years old, irrespective of their graduation or post graduation. 

Job Profiles

Job profiles for B.Ed graduates are usually related to the field of teaching. One can become a teacher with specialisation in a particular subject or head teacher in a primary or secondary school. 

Happy Learning!

References

Vinayak Kashyap, mycourseguru.in/courses after ba english/

Team Careers360 | Updated on Sep 29, 2021 – 3:32 p.m. IST career360.com/10 best career options to progress with after llb degree/

What is digital marketing?

What is digital marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

              At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

Digital Marketing in 2021:

1.Voice Search Optimization:

  • According to research on voice search, they found that 55% of teenagers use voice search every day. This massive adoption by the entire generation shows how popular voice search is going to get in the future.
  • Google claims that they have achieved 95% accuracy with their Voice Search. With higher precision of search, the ease of use factor for voice search has jumped up. Now with better accuracy to match what you ask for, and the ease of using your voice to get results makes the process personalized and attractive.

2. Programmatic Advertising:

  • Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.
  • Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences. 
  • Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

3. Chatbots:

  • Chatbots are considered one of the top digital marketing trends in 2021,the AI-based technology makes use of instant messaging to chat with customers, and with site visitors. It is designed to communicate with customers by textual or auditory methods. 
  • Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of users visiting the website at once, it advantageous to have a technology that answers hundreds of users at once.  The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions. 

4. Personalization:

  • If you want to outperform your competitors and want to stand out in the market, you must focus on personalizing content, products, emails, etc. Personalization is the next big trend that will soon become an industry standard.
  • The best example to understand the power of personalization are Amazon and Netflix, they have personalized recommended movies for each user. Here are some other examples of brands that are progressively using personalization at present.

5. Video Marketing:

  • Video Marketing is also one of the top digital marketing trends in 2021 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.
  • One of the issues faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too difficult and tedious for users to read them. 

6. Instagram Reels:

  • The Instagram Reels was great news for marketers & content creators. Especially since Tik Tok was banned in a few countries, reels have served as the best replacement. 
  • The great news for digital marketers is that Reels are providing more than double engagement rates when compared to posting a normal video.
  • video can present the same information in a much better way regardless of the device. 
  • As a marketer, you can use this feature to showcase many kinds of content such as informative content, behind the scenes of the organization, product reviews, etc.

Disasters and Disaster Management

Photo by Denniz Futalan on Pexels.com

A disaster is a sudden event that results in massive damage, loss, and destruction of life and property beyond a community’s capacity to cope. It can be either natural or human-made and leads to disruption of the daily life of the community. The damage caused by disasters is immeasurable and varies with the geographical location, climate and the type of earth surface/degree of vulnerability. It causes human, material, and economic or environmental losses. 

Disasters are classified as per origin, into natural and man-made disasters. Natural disasters include earthquakes, volcanoes, hurricanes, floods, and fires. Man-made disasters can include hazardous material spills, fires, groundwater contamination, transportation accidents, structure failures, mining accidents, explosions and acts of terrorism.

No country is immune from disaster, though vulnerability to disaster varies from country to country. There are four main types of disaster:

Natural disasters. These disasters include floods, hurricanes, earthquakes and volcano eruptions that can have immediate impacts on human health, as well as seconday impacts causing further death and suffering from floods causing landslides, earthquakes resulting in fires, tsunamis causing widespread flooding and typhoons sinking ferries

Environmental emergencies. These emergencies include technological or industrial accidents, usually involving hazardous material, and occur where these materials are produced, used or transported. Large forest fires are generally included in this definition because they tend to be caused by humans.

Complex emergencies. These emergencies involve a breakdown of authority, looting and attacks on strategic installations. Complex emergencies include conflict situations and war.

Pandemic emergencies. These emergencies involve a sudden onset of a contagious disease that affects health and disrupts services and businesses, bringing economic and social costs.

Worst Disasters of India:

A few of the worst disasters India has faced:

The Bengal Famine (1943): The Bengal famine of 1943 affected the Bengal province of British during World War II. An estimated 2.1–3 million died of starvation, malaria, and other diseases aggravated by malnutrition, population displacement, unsanitary conditions and lack of health care. 

Bhopal Gas Tragedy (1984): The Bhopal Disaster is considered among the world’s worst industrial disasters. It occurred due to a gas leak incident on the night of 2–3 December 1984 at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal, Madhya Pradesh, India. At least 30 tonnes of methyl isocyanate gas killed more than 15,000 people and affected over 600,000 workers.

Gujarat Earthquake (2001): The Gujarat earthquake, also known as the Bhuj earthquake, occurred on 26 January, 2001. Bhuj, Ahmedabad, Gandhinagar, Kutch, Surat, Surendranagar, Rajkot district, Jamnagar and Jodia districts of Gujarat. The earthquake killed between 13,805 and 20,023 people, injured another 167,000 and destroyed nearly 340,000 buildings.

Indian Ocean earthquake and tsunami (2004): The Indian Ocean tsunami occurred on December 26, 2004 affected parts of southern India and Andaman Nicobar Islands, Sri Lanka, Indonesia etc., and resulted in the death of more than 2 lakh people.

Uttarakhand Flash Floods (2013): The Uttarakhand Flash Floods of 2013 caused devastating floods and landslides, becoming the country’s worst natural disaster since the 2004 tsunami. It affected 12 out of 13 districts of the state. Four districts were worst affected namely; Rudraprayag, Uttarkashi, Pithoragarh, and Chamoli.

Disaster Management:

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Disaster management refers to the conservation of lives and property during natural or human-made disasters. Disaster management plans are multi-layered and help tackle catastrophes such as floods, hurricanes, fires, mass failure of utilities, and the rapid spread of disease and droughts. Disaster management includes seven administrative decisions and operational activities: Prevention, Mitigation, Preparedness, Response, Recovery, and Rehabilitation.

There are three key stages of activities in disaster management:

  1. Before a disaster: to reduce the potential for human, material, or environmental losses caused by hazards and to ensure that these losses are minimized when disaster strikes;
  2. During a disaster: to ensure that the needs and provisions of victims are met to alleviate and minimize suffering; and
  3. After a disaster: to achieve rapid and durable recovery which does not reproduce the original vulnerable conditions.

National Disaster Management Authority:

The Government of India set up a High-Powered Committee (HPC) in August 1999 in recognition of the importance of Disaster Management as a national priority, and a nation committee after the Gujarat earthquake, for making recommendations on the preparation of Disaster Management plans and suggestion effective mitigation mechanisms. 

The National Disaster Management Authority (NDMA) is the apex body for Disaster Management in India, headed by the Prime Minister. The NDMA was established through the Disaster Management Act 2005 enacted by the Government of India. NDMA is responsible for framing policies, laying down guidelines and best practices for coordinating with the State Disaster Management Authorities (SDMAs) to ensure a holistic and distributed approach to disaster management. The vision of the National Disaster Management Authority is “to build a safer and disaster resilient India by a holistic, pro-active, technology driven and sustainable development strategy that involves all stakeholders and fosters a culture of prevention, preparedness and mitigation.”

Functions and Responsibilities:

  • Lay down policies on disaster management
  • Approve the National Plan
  • Approve plans prepared by the Ministries or Departments of the Government of India in accordance with the National Plan
  • Lay down guidelines to be followed by the State Authorities in drawing up the State Plan
  • Lay down guidelines to be followed by the different Ministries or Departments of the Government of India for the Purpose of integrating the measures for prevention of disaster or the mitigation of its effects in their development plans and projects
  • Coordinate the enforcement and implementation of the policy and plans for disaster management
  • Recommend provision of funds for the purpose of mitigation
  • Provide such support to other countries affected by major disasters as may be determined by the Central Government
  • Take such other measures for the prevention of disaster, or the mitigation, or preparedness and capacity building for dealing with threatening disaster situations or disasters as it may consider necessary
  • Lay down broad policies and guidelines for the functioning of the National Institute of Disaster Management.

Disasters are inevitable. Countries need to be prepared to survive unforeseeable impending disasters. It is necessary to stay watchful, and a structured and preplanned preparedness and a healthy response to the disaster will help save lives. 

Environmental Pollution

Pollution is the introduction of contaminants into the natural environment that causes harm to plants, animals and human beings. Pollution can take the form of chemical substances or energy, such as noise, heat, or light. Pollutants, the components of pollution, can be either foreign substances/energies or naturally occurring contaminants. Pollution is the largest environmental cause of disease and premature death.  Pollution causes more than 9 million premature deaths (16% of all deaths worldwide). Major forms of pollution include air pollution, light pollution, noise pollution, plastic pollution, soil contamination, radioactive contamination, thermal pollution, and water pollution. The following are a few types of pollution:

Air Pollution:

Air pollution is the presence of undesirable substances in the air that are harmful to human health and the environment. It is the contamination of the air by any chemical, physical or biological agent that modifies the natural characteristics of the atmosphere. Vehicle emissions, fuel oils and natural gas to heat homes, by-products of manufacturing and power generation, particularly coal-fueled power plants, and fumes from chemical products are the primary sources of human-made air pollution. Pollutants include particulate matter, carbon monoxide, ozone, nitrogen dioxide and sulfur dioxide. 

Air pollution has various health effects. Short-term exposure to air pollutants is closely related to COPD (Chronic Obstructive Pulmonary Disease), cough, shortness of breath, wheezing, asthma, respiratory disease, and high rates of hospitalization (a measurement of morbidity).The long-term effects associated with air pollution are chronic asthma, pulmonary insufficiency, cardiovascular diseases, and cardiovascular mortality.

Water Pollution:

Water pollution occurs when harmful substances—often chemicals or microorganisms—contaminate a stream, river, lake, ocean, aquifer, or other body of water, degrading water quality and rendering it toxic to humans or the environment. Water pollution reduces the ability of the body of water to provide the ecosystem services that it would otherwise provide. Water pollution traditionally is attributed to four sources: sewage, industry, agriculture, and urban runoff. The main water pollutants include bacteria, viruses, parasites, fertilisers, pesticides, pharmaceutical products, nitrates, phosphates, plastics, faecal waste and even radioactive substances.

Water pollutants may cause disease or act as poisons. Bacteria and parasites in poorly treated sewage may enter drinking water supplies and cause digestive problems such as cholera and diarrhoea. Hazardous chemicals, pesticides, and herbicides from industries, farms, homes and golf courses can cause acute toxicity and immediate death, or chronic toxicity that can lead to neurological problems or cancers.

Light Pollution:

Light pollution refers to the excessive and unwanted use of poorly implemented artificial light by urban and other heavily-populated areas. This light is from artificial sources, mainly electricity from houses, offices, streetlamps, billboards or car headlights. It disrupts the natural patterns of wildlife, contributes to the increase in carbon dioxide (CO2) in the atmosphere, disrupts human sleep and the activities of nocturnal animals, and obscures the stars in the night sky. 

There are three other kinds of light pollution: glare, clutter, and light trespass. Glare is excessive brightness that can cause visual discomfort (when driving). Clutter is bright, confusing, and excessive groups of light sources (Times Square in New York City). Light trespass is when light extends into an area where it is not wanted or needed (like a streetlight illuminating a nearby bedroom window). 

Noise Pollution:

Noise pollution, also known as environmental noise, refers to the unwanted or excessive sound that can impact human health, wildlife, and environmental quality. The World Health Organization (WHO) defines noise above 65 decibels (dB) as noise pollution. To be precise, noise becomes harmful when it exceeds 75 decibels (dB) and is painful above 120 dB.

The sources of noise include loud music, transportation, lawn care maintenance, construction, electrical generators, wind turbines, explosions, and people. Poor urban planning may give rise to noise disintegration or pollution, side-by-side industrial and residential buildings can result in noise pollution in the residential areas. This type of pollution can contribute to cardiovascular effects in humans and an increased incidence of coronary artery disease. In animals, noise can increase the risk of death by altering predator or prey detection and avoidance, interfering with reproduction and navigation, and contributing to permanent hearing loss.

Soil Pollution:

Soil pollution or soil contamination refers to the toxic chemicals (pollutants or contaminants) in the soil in high concentrations that poses a risk to human health and the ecosystem. Soil pollution consists of pollutants and contaminants. The major pollutants are biological agents and human activities. Soil pollution is mainly caused by deforestation, soil erosion, mining activities, industrialization, construction activities, sewage treatment, and overcrowded landfills.

Soil pollution affects plants, animals and humans alike. While anyone is susceptible to soil pollution, soil pollution effects may vary based on age, general health status and other factors, such as the type of pollutant or contaminant inhaled or ingested. Soil pollution may cause a variety of health problems, starting with headaches, nausea, fatigue, skin rash, eye irritation and potentially resulting in more serious conditions like neuromuscular blockage, kidney and liver damage and various forms of cancer.

The Awe-Inspiring Journey of Captain Lakshmi

The era of Indian Independence Struggle is one of the most painful and shattering phases in the country’s history. But it was also a period which saw the emergence of some of the finest leaders of the country.

Captain Lakshmi Sehgal is one such leader who ardently fought for the freedom of India. At a time when most Indian women rarely stepped outside of their society approved roles, here was a woman who not only broke all the social conventions but also aced her roles as a firebrand revolutionary and a medical practitioner.

Source: thetalentedindian.com

Early Life

Born to a progressive family in Madras, to S.Swaminathan, a criminal lawyer at Madras High Court and A.V Ammukutty, a renowned social worker and activist, Lakshmi Sehgal aka Captain Lakshmi was an iron lady who dedicated her entire life to public service in various capacities. She wore many hats: she was the commander of Rani of Jhansi regiment – the all-women regiment of the Indian National Army, a doctor,  social activist and a member of the Communist Party of India (Marxist).

Right from her childhood, she never missed a chance to voice her opinions or rebel against the social evils. She came from a family of active Gandhi supporters who had strong nationalist leanings, so it was only natural that she was drawn into the ongoing freedom struggle.

Lakshmi Swaminathan to Captain Lakshmi – The Journey

In 1940, she left for Singapore, where she set up a clinic with a focus on making medical treatment and facilities available for people from all walks of life. Meanwhile, she also joined the Indian Independence League, formed by Rashbehari Bose. It was around this time, in 1942, that an army for Indian independence was formed by Captain Mohan Singh and a few other Indian war prisoners in Singapore. The army was slowly losing its initial momentum due to the lack of a firm commitment from the Japanese side regarding their participation in the war. It was the arrival of Subhash Chandra Bose which proved to be a real game changer for the Indian independence movement in Singapore.

Captain Lakshmi was one among the many who had gathered to listen to Bose while he addressed the crowd in 1943 at Singapore. He was keen on forming an army not only composed of Indian war prisoners but also of civilian Indians settled in Malaysia, Singapore and Thailand. He also wanted to create an all-women regiment.

Rani of Jhansi Regiment

The turning point in Lakshmi Sehgal’s life came when she was asked by Netaji to form and lead the all-women regiment. Whether it was healing wounds or holding firearms, she always put her heart and soul into whatever she did. This young woman took charge and managed to mobilise around 25-30 women for the regiment. These were mostly second or third generation Indian women who had grown up in South East Asia, who were fighting for the freedom of their motherland that they hadn’t even seen. Her ability to galvanize such a group of civilians, train them and form a regiment speaks volumes about her determination and charisma.That was the beginning of the Rani of Jhansi regiment and her life as Captain Lakshmi.

Source:edtimes.in

The INA marched to Burma in 1944, but before they could enter Imphal they had to beat a retreat and she, along with others, was captured by the British army. She was placed under house arrest in Burma and was later sent to India in 1946. 

She was a woman of mettle and nothing could ever dampen her spirits. She continued to fight for the freedom of the country once she was back in India and actively campaigned for the release and rehabilitation of the imprisoned INA personnel. Her fight for freedom continued even after the release of the war prisoners, including Col.Prem Kumar Sehgal, in March 1947. Later she got married to Col.Prem Kumar Sehgal and moved to Kanpur.

Later Life 

For a person as enthusiastic and passionate as her, every day was a new opportunity to serve her country and its people. She continued her medical practice in Kanpur and was actively involved in providing aid for the refugees pouring into the country following the partition.

In the early 1970s, through her daughter Subhashini who had joined CPI(M), it was brought to her attention the need for doctors and medical supplies for the refugees from  Bangladesh. She didn’t have to think twice before packing up enough supplies, clothes and medicines and leaving for Calcutta to provide her service in the Bangladesh refugee camps along the border areas.Her ideologies were inherently communist, and hence, she joined the Communist Party of India (Marxist) in 1971 and represented the party in Rajya Sabha.

Source: penbugs.com

She never shied away from going out onto the streets of Kanpur during the anti-Sikh riots of 1984,  to confront the anti-Sikh mobs and to ensure the safety of the Sikhs and Sikh establishments near her clinic. She participated actively in the restoration of peace during the riots.

She was rightly called Captain Lakshmi for she was a born leader. Be it leading the campaigns and activities of the All India Democratic Women’s Association or the medical camps in Bhopal  following the Gas Tragedy, she conducted it all with ardent passion and dedication. 

Her charisma, dedication and undying spirit to fight for what she believes in were a few of the many reasons why she was selected jointly by all four leftist parties as the sole opponent of Dr. APJ Abdul Kalam in the 2002 Presidential elections. In spite of knowing that her chances of winning are slim, she took that as a golden opportunity to scrutinise a political system that allowed the weeds of poverty and injustice to grow by feeding divisive and irrational thoughts to the society.

At an age when most people retired to the comforts of their homes,  she regularly treated patients at her clinic. Service to humanity was the motto of her life and she never let her age get in the way of service.

She was honoured with Padma Vibhushan in 1998 and was also bestowed with an honorary doctorate by Calicut University.

source:thebetterindia.com

Captain Lakshmi was one such person who was hard to box in by the conventions of the society. During the course of her entire life, which was only a couple of years short of a century, she had seen it all – the colonial rule, India’s struggle for independence and the post-independence nation building and transformation of the country. And through it all, she had been an active contributor to the society, who always positioned herself firmly on the side of the oppressed and needy. 

Captain Lakshmi passed away on 23rd July 2012 following a cardiac arrest, but not before leaving behind her a legacy of sheer will, compassion and valour, which continues to inspire thousands of people across the country.

Digital Marketing Strategies

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Companies use digital marketing to endorse their goods, services, and brands, using online media channels. In the past decade, digital marketing has become a vital component in organizations’ overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online.

Search Engine Optimization (SEO): 

Search Engine Optimization (SEO) is a process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries. Search engines recommend SEO efforts that benefit both the user search experience and the website ranking by featuring content that fulfils user search needs. SEO targets unpaid traffic, organic results rather than direct traffic or paid traffic. Unpaid traffic may originate from different types of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Search Engine Marketing (SEM):

Search engine marketing refers to marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective way to grow your business.

Pay-per-Click (PPC):

Pay per click advertising is an umbrella term for online paid ads where you pay each time someone clicks on your ad. Paid search ads are the ones that show up in the search results. Most of the time (except for some home services queries), those ads are search ads triggered when someone searches for a particular set of keywords. Within pay per click, there are a few different types of ad strategies: Paid search campaigns, Social media campaigns, Google Local Services ads, YouTube ads, Display ads, Immersive ads (VR and AR), Shopping ads (e-commerce), and Nextdoor ads.

Social Media Marketing (SMM):

Social media marketing refers to the marketing activity done via social media profiles and platforms to build a brand, increase engagement and promote the business. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth. Seven out of ten consumers expect a business to have a well-maintained social media presence, and 17% of consumers actively use social networks to know more about the business. The top platforms for social media marketing are Facebook, LinkedIn, Twitter, Pinterest, and Instagram.

Content Marketing:

Content marketing is a long-term strategy that focuses on building a good relationship with the target audience by giving them high-quality content that is relevant to them consistently. Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take action in becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. Content can mean blog posts, resources like white papers and e-books, digital videos, podcasts, etc.

Email Marketing:

Email marketing is the act of sending a commercial message to a group of people using email. Every email sent to a potential / a current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing helps you connect with your audience to promote your brand and increase sales. 

Mobile Marketing:

Mobile marketing is a multi-channel strategy that aims at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and apps. In recent years, customers have started to shift their attention to mobile. Because of this, marketers are doing the same to create engagement. Mobile marketing is an indispensable tool for companies large and small. To earn and maintain the attention of potential buyers, content must be strategic and highly personalized. Some types of mobile marketing are mobile app marketing, in-game advertisements, quick-response barcode, mobile banner ads, proximity or bluetooth marketing, and voice marketing.

Google honors Dr. Kamal Ranadive with a Google doodle on her birthday

IMAGE: GOOGLE

On the occasion of the 104th birth anniversary of Dr Kamal Ranadive, an Indian biomedical researcher, Google dedicated a Google doodle to her where she can be seen holding a microscope. She is well-known for her revolutionary cancer research and her commitment towards promoting social justice through education and science.

Dr. Kamal Ranadive was born in Pune on November 8, 1917. Her father, who was a biologist, encouraged her to study medicine but she had different aspirations. She decided to study botany and zoology as her main subjects and got her Bachelor of Science (B.Sc) in the same field from Fergusson College in Pune. She then moved to the Agriculture College in Pune for her post-graduation.

She successfully won a doctorate in Cytology (also known as cell studies) in the same year as working as a researcher at the Indian Cancer Research Center (ICRC), and thereafter, was qualified to gain a fellowship at Johns Hopkins University in Baltimore, USA. She thereafter returned to India and established the first tissue culture laboratory in the country in Mumbai.

She closely examined the links between cancer and different viruses, and also the link between breast cancer and heredity. She also studied Mycobacterium leprae (a type of bacterium that causes leprosy) and gave her contribution in the development of a leprosy vaccine.

Dr. Kamal Ranadive and a few of her workmates initiated the establishment of the Indian Women Scientists’ Association (IWSA) in the year 1973 to promote women in the scientific field. The organization as of now has 11 branches across the country. It provides scholarships and childcare to women in working or researching in the scientific area.

Ranadive received the Padma Bhushan, the third highest civilian award, in 1982 for her contributions to medicine. In 1964, the Medical Council of India presented her with the first Silver Jubilee Research Award. This award comprised of a gold medal and an amount of Rs. 15000. Another award that she received was the G. J. Watumal Foundation Prize in 1964 for her work in leprosy.

Dr Kamal Ranadive was loved and admired by many of her students and colleagues. They fondly called her ‘bai’. She always encouraged her colleagues and students to work and do various scientific researches in their own country. She also worked in rural Maharashtra after her retirement, training women as healthcare professionals and teaching them about health and nutrition.

Dr. Kamal Ranadive passed away in the year 2001 but she still continues to inspire the youth especially the women of this country to work hard and be an inspiration for many.

Remembering Savitri Khanolkar, The Designer of Param Vir Chakra

Param Vir Chakra is India’s highest gallantry award.From Major Somnath Sharma to Captain Vikram Batra, 21 brave hearts of the Indian Armed Forces have so far received the prestigious Param Vir Chakra award. When Major Somnath Sharma, the first recipient of this award, laid down his life while defending his motherland, this award actually did not exist. It was later, when India became a republic in 1950, that the award was introduced, but with effect from 15th August 1947.

I’m sure most of you might have heard about this award, but what many are unaware of is that India’s highest military decoration was designed by a Swiss-born woman Eve Yvonne Maday de Maros aka Savitri Bhai Khanolkar. 

Image source: dnaindia.com

Life as Eve Yvonne Maday de Maros

Eve was born in Neuchatel, Switzerland, to a Hungarian father Andre de Maday and a Russian mother Marthe Hentzelt, on the 20th of July 1913. She was raised by her father, after her mother’s death. She spent her early childhood in Geneva. As a child, she loved nature and liked being outdoors. 

A turning point in her life was when in the winter of 1929, on a skiing holiday, she met Vikram Ramji Khanolkar, a young Indian Army cadet. Vikram, at that time was undergoing training at the Royal Military Academy, Sandhurst and was holidaying in  Switzerland during a team break. The meeting was just the beginning of what later blossomed into a cross country love story. Neither Vikram’s age nor her father’s disapproval stopped her from pursuing her love. She moved to India a few years later and got married to the love of her life in 1932. She converted to Hinduism and adopted the name Savitri Bhai Khanolkar after moving to India.

Life as Savitri Khanolkar

Savitri Khanolkar was a European lady with an Indian soul. She loved everything about India and its culture, which made her cross-cultural transition rather smooth and comfortable. She picked up Hindi, Marathi and Sanskrit within a couple of years and could converse fluently in all the three. She was keenly interested in India’s history and culture and devoted herself to learning more about the country’s mythology, traditions and religious scriptures. She was a talented artist and made a series of paintings depicting the various ideals and principles of Vedanta and Hindu philosophy. She also wrote two books – ‘Sanskrit Dictionary of Names’ and ‘Saints of Maharashtra.’ Those who knew her personally described her as a warm and compassionate person with a great passion for the Hindu philosophy.

Maj General Vikram Khanolkar and Savitri Khanolkar | Image Source: indiatimes.com

Designer of Param Vir Chakra

After India became independent in 1947, especially in the light of the Indo-Pak war that had broken out, there was a pressing need to create new military honours and awards for independent India. Adjutant General Major General Hira Lal Atal had been assigned this responsibility. Major Atal hardly needed to think twice before choosing Savitri Bhai for the task. Her passion for Indian culture and Vedanta philosophy, talent as an artist  and her in-depth knowledge of the country’s ancient history and traditions made her an ideal candidate for the job. Her military association as an army wife was an added bonus. She was asked to design the Indian equivalent of the British Victoria Cross – the Param Vir Chakra.

Param Vir Chakra : Design Inspiration

Savitri Bhai took inspiration from India’s ancient puranic literature and legends to design the Param Vir Chakra medal.She selected Indra’s weapon, the Vajra, which was made from the bones of Maharshi Dadhichi for the design. Maharshi Dadhichi was known for the ultimate sacrifice that he had made by giving up his body and thereby enabling the Gods to fashion the deadly weapon Vajra from his bones. The presence of Vajra in the medal is symbolic of the power and the selfless sacrifices of our legendary war heroes. 

The final design consisted of the National emblem embossed in the centre, surrounded by four replicas of the double Vajra imprinted on the medal face and the rear side had the words ‘Param Vir Chakra’ inscribed both in English and Hindi, separated by Lotus flowers.The medal was cast in bronze and held by a purple ribbon.

Apart from the Param Vir Chakra, she also designed other gallantry medals including Ashok Chakra, Maha Vir Chakra, Kirti Chakra, Vir Chakra and Shaurya Chakra.

Coincidentally, the first PVC recipient turned out to be Savitri Bhai’s future son-in-law’s brother, Major Somnath Sharma.

Image Source : twitter

Later life 

During the course of her life, Savitri Bhai always found time to engage in social work. She was a follower of Sri Ramakrishna and she immersed herself in numerous social activities through Ramakrishna Mission. She also worked for the welfare of Jawans and their families and refugees who had been displaced during partition. She lost her husband to a heart attack in 1952, after which she found solace in spirituality and retired to Ramakrishna Math.

The life of Savitri Bhai Khanolkar was truly a remarkable one. Be it joining the North India Flying Club or learning Indian classical dance and music or attending Patna university, she enjoyed every bit of her life as an Indian woman. She passed away on 26th November 1990, after leading a full life.

Things to know before taking up Mass Media and Communication courses.

Photo by Caleb Oquendo on Pexels.com

Let’s begin by knowing what Mass Media or Mass Communication is. Mass media refers to the media technologies such as movies, songs, news, podcasts, advertisements and photos, that are utilized to carry information to the masses. 

Importance of Mass Media

This blog you are reading is helping you gain knowledge about Mass Media and communication. Hence this blog becomes a media technology and educating you in the field of Mass Media defines its importance. From applying for a job to reaching out to a friend on your phone, everything becomes a portion of Mass Media as they help users pass on information from one place to another or one person to another. 

Here are some advantages of Mass Media to highlight its importance. 

  • It becomes a voice for the voiceless: Mass Media provides every individual with an opportunity to practice their freedom of speech and spread their ideas among the world. YouTube is a great example of Mass Media. As a platform in this 21st century it helps both small and large creators publish their videos for everybody to watch. 
  • Enables widespread communication: Today, the world is often referred to as a global village. This is made possible due to several types of mass media technologies such as social media, internet, and other digital content. It helps governments, businesses and organizations to communicate with each other and stay connected. 
  • Diversifying culture: Mass Media helps in diversifying languages and cultures beyond its place of origin. A good internet connection and a mobile phone or a computer is all you need to learn a new language or gain knowledge about a new culture. You can even take a peek around the world without leaving your home. 

The Evolution of Mass Media

Mass Media can be traced back to the 800 AD which consisted of prehistoric arts, writings and some basic printing technology. The introduction of Gutenberg’s printing press in the 1450s helped art and literature gain a wider reach among the people.The year 1605 witnessed the publishing of the first weekly newspaper in Antwerp, known as ‘Relation’. This was followed by the inventions of radio and television in 1895 and 1925 respectively. Finally in 1990, the world wide web was introduced by Tim Berners Lee. 

The number of people benefiting from these media technologies witnessed a steady growth from a handful, to thousands, and millions with the introduction of newspapers, radios and televisions. Today, due to the internet, these numbers are reaching billions. In 2018, the number of  World Wide Web’s users was estimated to be 4 billion. 

The 21st century has introduced the ability for even individuals to broadcast a customised message for thousands across the globe. You no longer need to be a part of some huge networking channel to do so. A good internet connection and a hand held device can do the job. 

The functions of Mass Media

Mass Media, in the form of writing, podcasting, and publishing, has a significant effect on the masses. Commercials on television, billboards and social media influence the audience into buying a product or availing a service. Hence companies across the world look for suitable mediums such as social media, blogs, forums, or video streaming platforms to convey their messages based on their businesses. Once they find the right mass media technology, they conduct campaigns to communicate their ideas. 

Majority of the companies today create and maintain their social media pages, maintain blog posts on their websites, and run advertisements on video streaming platforms to educate viewers about their products or to entertain them. These define the functionality of Mass Media. 

Courses in the field of Mass Media and communication

Photo by Redrecords u00a9ufe0f on Pexels.com

After addressing the ‘Wh’ questions of Mass Media, let us dive into the courses one can opt for in the field of Mass Media and communication. There are three kinds of courses available for aspiring students in the field of Mass Media and communication. Courses at undergraduate, postgraduate and diploma levels.

Both the course levels familiarise students both practically and theoretically in the field of Mass Media and Communication. 

Eligibility for courses in Mass Media and communication (UG PG) 

A student aspiring to seek admission in a Bachelor of Arts in Mass Communication course, he or she must fulfil some eligibility criterias. 

  • The applicant should have completed senior secondary schooling (10+2) from a recognized university. 
  • The applicant must have scored a minimum of 50% from the aggregate in their senior secondary schooling. 

Similarly, students aspiring for seeking admission in the Master of Arts in Mass Communication course must fulfil the following eligibility criterias. 

  • The applicant must have a Bachelor’s degree in any stream from a recognized university. 
  • The applicant must have scored a minimum of 50% from the aggregates in their Bachelor’s degree. 

Institutes may also require you to give an entrance exam to fulfil the admission process.

Here’s what you will learn from Mass Media and Communication courses

Courses in Mass Media helps you get acquainted with subjects such as Public Relations, Design and Graphics, Digital Media, Reporting and Editing for Print Media, Data Journalism, Photojournalism, Event Management, and Media Law and Ethics. The courses are inclusive of Computer based learning, Guest Lectures, Seminars, Workshops, Massive Open Online Courses, Individual and Group projects, and community based projects. 

Scope for Mass Media courses under employment prospect.

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With an increase in media technologies following new inventions and establishments such as Television Channels, Radio Stations, Advertising Agencies, PR Agencies, etc. Scope in this field is also parallely increasing. Here are some of the job profiles candidates can look out for upon completion of the course. 

  • Journalism
  • Public Relations
  • Advertising
  • Media Planner
  • Broadcasting and Production
  • Event Manager

Conclusion

Mass Media and Communication as a field in academics has a great scope in India and overseas. Freshers with expertise in specific areas and sufficient experience will be hired by prominent media companies for different job profiles. Individuals with good communication skills, writing proficiency, and passion for learning can pursue an undergraduate or a postgraduate course in Mass Media and Communication. 

References

Ritika Shrivastava, May 17, 2021 09:36 IST, shiksha.com

Akanksha Sirohi, July 15 2020, collegedekho.com

https://www.careers360.com/courses/mass-communication-course

What does your taste in music reveal about you?

pink headphone isolates on blue background.

Music plays an important role in the lives of people all over the world, which is why many wonder what individual factors might influence musical preferences. Ever thought, Could the contents of your playlist, for example, reveal something about your personality?

Personality Traits Linked to Musical Styles

One large-scale study conducted by researchers at Heriot-Watt University looked at more than 36,000 participants from all over the world. Participants were asked to rate more than 104 different musical styles in addition to offering information about aspects of their personalities.

According to the researcher, Adrian North, the reason people sometimes feel defensive about their taste in music might be related to how much it relates to attitudes and personality. 

North suggests that people define themselves through music and use it to relate to other people. His research points to the connection that people often make between who they are as an individual and their musical tastes.

Keep in mind that these are the results published in only one study rather than being replicated and validated by a variety of researchers and different study designs. The following are some of the personality traits the study linked to certain musical styles.

Pop Music

Fans of the top 40 pop hits tend to be extroverted, honest, and conventional. While pop music lovers are hardworking and have high self-esteem, researchers suggest that they tend to be less creative and more uneasy.

Rap and Hip/Hop Music

Despite the stereotype that rap lovers are more aggressive or violent, researchers have found no such link. Rap fans do tend to have high self-esteem and are usually outgoing.

Country Music

Country music fans are typically hardworking, conventional, and outgoing. While country songs are often centered on heartbreak, people who gravitate towards this genre tend to be very emotionally stable. They also tend to be more conservative and rank lower on the trait of openness to experience.

Rock/Heavy Metal Music

Despite the sometimes aggressive image that rock and heavy metal music project, researchers found that fans of this style of music are usually quite gentle. They tend to be creative, but are often introverted and may suffer from low self-esteem.

Indie Music

Fans of the indie genre are typically introverted, intellectual, and creative. According to researchers, they also tend to be less hardworking and less gentle. Passivity, anxiousness, and low self-esteem are other common personality characteristics.

Dance Music

According to researchers, people who prefer dance music are usually outgoing and assertive. They also tend to rank high on the trait of openness to experience, one of the five major personality traits. People who prefer fast-paced electronic music also tend to rank low on gentleness.

Classical Music

Classical music lovers are typically more introverted but are also at ease with themselves and the world around them. They are creative and have a good sense of self-esteem.

Jazz, Blues, and Soul Music

People who enjoy jazz, blues, or soul music were found to be more extroverted with high self-esteem. They also tend to be very creative, intelligent, and at ease.

Capitalism

Capitalism is an economic system in which a country’s trade, industry, and profits, are controlled by private companies instead of the people who contribute their time and labour to the company. In this system, private entities own the factors of production such as entrepreneurship, capital goods, natural resources, and workforce. Individual capitalists are typically wealthy people who have a large amount of capital invested into the business and benefit from the capitalistic system by making increased profits and thereby accumulating more wealth.

Capitalism requires a free market economy to succeed. It distributes goods and services according to the laws of supply and demand. The law of demand says that when demand increases for a particular product, its price rises. When competitors realize they can make a higher profit, they increase production. The greater the supply reduces prices to a level where only the best competitors remain.

Capitalism results in the best products for the best prices because consumers will pay more for what they want the most. Businesses provide what customers want at the highest prices, but the prices are limited by business competition, making their products as efficiently as possible to maximize profit. Most important for economic growth is the reward of capitalism for innovation, including new products and more efficient production methods.

Capitalism does not provide for those who lack competitive skills, including the elderly, children, the developmentally disabled, and caretakers. To keep society functioning, capitalism requires government policies that value the family unit. Despite the idea of a level playing field, capitalism does not promote equality of opportunity. Those without good nutrition, support, and education may never even make it, and society will never benefit from their valuable skills. People who can find work may face low wages, limited possibilities for advancement, and potentially unsafe working conditions. In the short term, this inequality may seem to be in the best interest of capitalism’s winners. They have fewer competitive threats and may use their power to rig the system by creating barriers to entry. Capitalism also ignores external costs, such as pollution and climate change, in its pursuit of increasing levels of consumption and growth. The system makes goods cheaper and more accessible in the short run, but over time, it depletes natural resources, lowers the quality of life in the affected areas, and increases costs for everyone.

Story of Netflix

When Reed Hastings and Marc Randolph founded Netflix (formerly known as Kibble) in 1997, the company appeared to be little more than an upstart DVD rental business whose only real value proposition was the mail-order element of its operation. Fast forward two decades and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined. How did Netflix go from renting movies to making them in just 20 years?

By consistently doing the obvious.

For Netflix, however, doing the obvious rarely meant taking the easy way out. It meant making business decisions that were so difficult and so ambitious, few people could even see them, let alone understand them. Netflix has innovated in several key ways. They started with a frictionless DVD rental business facilitated by the internet, developed an entirely new streaming business from scratch, and finally invested in original content creation. But many of the most pivotal moves Netflix has made during the past 20 years haven’t been all that surprising. As we’ll see, it makes perfect sense that Netflix became a movie studio. It just didn’t look that way to most people in the beginning.

1997-2006: From Video Rentals by Mail to Smart Suggestions by Algorithm

To the casual observer, Netflix might look like one of the luckiest companies in the world.

For every major change or development in the home entertainment market, Netflix always seems to be just off-screen, waiting to capitalize on the latest consumer trend. Netflix has had its fair share of these kinds of opportunities, but good fortune had very little to do with the company’s early wins.

Netflix’s secret weapon wasn’t luck but rather a keen understanding of its market. Hastings and Randolph may have built their initial business around DVDs, but they knew they wouldn’t be in the DVD business forever—even if nobody else did.

Legend has it that Reed Hastings decided to start Netflix after returning a copy of Apollo 13 to his local Blockbuster. Upon returning to the movie, Hastings was told that he owed $40 in late fees. Fearing what his wife would say about such a steep late fee and convinced there must be a better way to rent movies, Hastings began to devise what would later become Netflix.

Although Randolph later disputed Hastings’ story about their company’s origins, Netflix did indeed set out to change the way we rented movies. In 1997, Blockbuster was the undisputed king of the home entertainment rental vertical, which made Netflix’s mail-order DVD rental business unique. As a result, when Netflix launched in ’97, many people understandably thought the business was focused exclusively on distribution—most people saw Netflix as nothing more than a more convenient way to rent movies.

Although this was a crucial element of Netflix’s early business, Hastings and Randolph never set out to be the best entertainment distribution company. They saw an opportunity to use the internet to decentralize entertainment and unbundle premium TV from the monopolistic grip of Big Cable, even if nobody else recognized their initial play for what it was. DVD rentals were never Netflix’s endgame – they were just a way for the new company to gain a tentative toehold in an intensely competitive market.

1997: Netflix launches with a video library of approximately 900 titles, with a 7-day maximum rental policy. By April 1999, Netflix’s video library expands to 3,100 titles. Rentals initially cost just 50 cents each. By January 2000, Netflix’s catalog reaches 5,200 titles.

Major Somnath Sharma – The Hero of Battle of Badgam

The day November 3rd 2021, marked the 75th anniversary of the Battle of Badgam. This battle was one of the most prominent defensive encounters which took place at Badgam in Kashmir valley, between troops of the Indian Army and Pakistani tribal raiders, on the 3rd of November 1947.

On this occasion, let’s take a look at the life of the legendary war hero, Major Somnath Sharma whose name has become synonymous with the Battle of Badgam. Major Sharma was martyred in action during the battle, while repulsing the infiltrators. He made history by becoming the first recipient of Param Vir Chakra, India’s highest military decoration, for his exemplary leadership and gallantry.

Early life

Major Somnath Sharma was born on 31st January 1923 at Dadh, Kangra (present day Himachal Pradesh).He was a second generation army officer. His father Amar Nath Sharma was an Army Medical Corps Officer and several of siblings have also served in the military services. His uncle Captain K. D Vasudeva, who had died during the Malayan Campaign in World War II, was also a great influence throughout his career.

Somnath, fondly called as Somi, and his brother, called as Tindy in the army circles, were sent  to Hampton Court Convent Mussoorie at a young age, as their father was sent to England for a medical course. The brothers then went on to pursue their studies together in Sherwood College, Nainital. Somnath was enrolled in Prince of Wales Royal Military College in Dehradun after his schooling. After passing out from there, he joined the Indian Military Academy, in 1941 but the military training program had to be stopped in between due to the World War.

Major Somnath Sharma. Source: Honourpoint

“The enemies are only 50 yards from us. We are heavily outnumbered. We are under devastating fire. I shall not withdraw an inch but will fight to our last man and our last round.”

Param Vir Chakra Citation

Military Life

After a rigorous training of 9 months, in February 1942, he was assigned to the 8th Battalion, 19th Hyderabad Regiment(which later came to be known as 4th Battalion, Kumaon Regiment), at the age of 19.

Arakan Campaign

Under the command of Col. K.S. Thimmayya, he saw action against the Japanese in Burma. Once during a deadly combat with Japan, when a saw a wounded Kumaoni soldier who was stranded on the field due to his injury, Somnath picked him up and carried him on his back through the Japanese shelling to a safe place. He was mentioned in dispatches for many such acts of bravery exhibited during the Arakan campaign.

Battle of Badgam

On the 22nd of October 1942 the Kashmir valley was invaded by Pakistan. In response to that, on 27th October 1942, a contingent of troops of the Indian army was airlifted to Srinagar. Around this time, Major Somnath Sharma had returned to India and was an adjutant in 4 Kumaon, where he had picked up his duty to ensure internal security of Punjab. That and his experience in working with the police and administration during the 1947 unrest, qualified him to be chosen as a commander of D company of the 4th Battalion of Kumaon Regiment. Somnath at this time, was recovering from an injury sustained previously on the hockey field and his left hand was still in plaster cast and hence initially, the commanding officer of 4th Battalion  Kumaon was hesitant in sending Somnath along with the troops, but ultimately had to give in to Somnath’s persistence.On 31st October, D Company of 4 Kumaon Regiment was flown to Srinagar.

On November 3rd 1942, a batch of 3 companies – A and D company of 4 Kumaon, led by Major.Sharma and 1 Para Kumaon commanded by Captain Ronald Wood –  was deployed to Badgam to search for the infiltrators and stem their advance towards Srinagar. 

Major Somnath’s company had taken position and dug trenches on a hill west of  the village and 1 Para Kumaon had positioned themselves  in the south east part of the village. According to the Major’s report, the village seemed calm and eerily quiet. Detecting no enemy movements, 1 Para Kumaon was instructed to take a round of the east and go back to the airbase in Srinagar. By around 2 p.m, A company was also removed from the field and D company was instructed to stay in position until 3 p.m. 

Meanwhile, on the other side of the border, the Lashkar, under the leadership of a Pakistani major was planning an attack on the Indian soldiers patrolling the area and was accumulating in small units, to avoid suspicion.

Half an hour after the withdrawal of A company, a group of villagers who had gathered around a nala (water body), began to move around and disperse in different directions. Little did the Kumaonis know that these were the infiltrators disguised as civilians with their weapons hidden inside their loose cloaks.The company was hence shocked when firing commenced from the houses in the village. In order not to endanger the lives of innocent civilians, counter-fire was not ordered. While Major Sharma was reporting the changed situation in the village, a large group of around 700 odd raiders barged in and surrounded the company from three sides. The enemy opened heavy mortar fire on the company.

The company suffered heavy casualties from the attack and were vastly outnumbered by a ratio 7:1. Realising that the city of Srinagar and the airfield would be vulnerable if they failed to engage the raiders, Major Sharma held onto his position and urged his men to fight tenaciously. Even when he knew that his company wouldn’t be able to stop the enemy for long, he and men fought ferociously. It was a real challenge to keep up the spirits of his men alive in the given circumstances. This is when he displayed his exemplary leadership skills by rushing from one post to another boosting the team’s morale and motivating them to put up a brave defense. He laid out panels to guide the Indian aircrafts, which were coming for their aid, to the enemy targets. On realising that his company’s firing power had been adversely affected as a result of the heavy casualties suffered, he took up the task of filling the magazines and issuing them to his men operating on light machine guns. While he was at it, a mortar shell exploded on a pile of ammunition right next to him, leading to his death.

His exceptional courage set an example for his men, who continued to fight even after his death with all the vigour that they had. However, by the time reinforcements arrived, the company had suffered severe damage including the death of Major Somnath Sharma, one Junior Commissioned Officer and 20 other soldiers. Sharma’s company was successful in inflicting much heavier losses on the enemy. The raiders had lost over 200 men and their leader had been incapacitated, which resulted in their movement losing its momentum. The fierce resistance of Sharma’s company delayed the enemy for 6 crucial hours, thus giving the Indian Air Force enough time to get into position and thus preventing the infiltrators from gaining the airfield. 

For his exceptional valour, exemplary leadership and supreme sacrifice, Major Somnath Sharma was awarded the Param Vir Chakra posthumously, on June 21st 1950.

On the 75th ‘Battle of Badgam Day’, November 3rd 2021, the Indian Army paid tribute to this brave son of India who laid down his life to defend his motherland.

Sustainable Development

Sustainable development refers to development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It is the idea that human societies must live and meet their needs without compromising the ability of future generations to meet their own needs. Sustainable development attempts to minimize greenhouse gases, reduce global warming, preserve environmental resources, and provide communities that allow people to reach their fullest potentials. The concept of sustainable development formed the basis of the United Nations Conference on Environment and Development held in Rio de Janeiro in 1992. The summit marked the first international attempt to draw up action plans and strategies for moving towards a more sustainable pattern of development. It was attended by over 100 Heads of State and representatives from 178 national governments. 

Dr. Gro Harlem Brundtland, the first woman prime minister of Norway was asked to chair a United Nations commission to address “a global agenda for change.” She came to make strong impact on the commission’s work, widely referred to as the Brundtland Commission. She developed the broad political concept of sustainable development in the course of extensive public hearings. Brundtland has become known as the “mother of sustainability” since the release of the 1987 report, Our Common Future

Pillars of Sustainability:

The three pillars of sustainability are a powerful tool for defining the Sustainable Development problem. This consists of the Social, and Environmental, and Economic pillars.

Social Sustainability:

Social Sustainability is the ability of a social system, such as a country, family, or organization, to function at a defined level of social well-being and harmony indefinitely. Problems like war, endemic poverty, widespread injustice, and low education rate are symptoms of a socially unsustainable system.

Environmental Sustainability:

Environmental Sustainability is the ability of the environment to support a defined level of environmental quality and natural resource extraction rates indefinitely. This is the world’s biggest actual problem, though, since the consequences of not solving the problem now are delayed, the problem receives too low a priority to be solved.

Economic Sustainability:

Economic Sustainability is the ability of an economy to support a defined level of economic production indefinitely. Since the Great Recession of 2008, this is the world’s biggest apparent problem that endangers progress due to environmental sustainability.

Sustainable Development Goals:

The Sustainable Development Goals (SDGs), also known as the global goals, includes 17 interlinked goals, addressing global challenges, including poverty, inequality, climate change, environmental degradation, peace, and justice. In 2015, the United Nations General Assembly adopted the SDGs intending to meet the target by 2030. The goals are a blueprint to achieve a better and more sustainable future for all.

  1. No Poverty – End poverty in all its forms everywhere. 
  2. Zero Hunger – End hunger, achieve food security and improve nutrition and promote sustainable agriculture.
  3. Good Health and Well-Being – Ensure healthy lives and promote well-being for all of all ages.
  4. Quality Education – Ensure inclusive and equitable quality education and promote life-long learning opportunities for all.
  5. Gender Equality – Achieve gender equality and empower all women and girls.
  6. Clean Water and Sanitation – Ensure availability and sustainable management of water and sanitation for all.
  7. Affordable and Clean Energy – Ensure access to affordable, reliable, sustainable, and modern energy for all.
  8. Decent Work and Economic Growth – Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
  9. Industry, Innovation and Infrastructure – Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
  10. Reduced Inequalities – Reduce inequality within and among countries.
  11. Sustainable Cities and Communities – Make cities and human settlements inclusive, safe, resilient and sustainable.
  12. Responsible Consumption and Production – Ensure sustainable consumption and production patterns.
  13. Climate Action – Take urgent action to combat climate change and its impacts.
  14. Life Below Water – Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
  15. Life on Land – Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.
  16. Peace, Justice and Strong Institutions – Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
  17. Partnerships for the Goals – Strengthen the means of implementation and revitalize the global partnership for sustainable development.

Impact of Globalisation on India

Globalisation refers to the interdependence of world economies and populations brought about by trade in goods and services, technology, and the flow of investment, people, and information. It includes the creation of networks and pursuits transgressing social, economical, and geographical barriers. One of the effects of globalization is that it promotes and increases interactions between different regions and populations around the globe.

India is one of the countries which experienced significant success after the initiation and implementation of globalisation. The growth of foreign investment in corporate, retail, and the scientific sector increased enormously. It tremendously impacted the social, monetary, cultural, and political aspects of the country. In recent years, globalisation has increased due to improvements in transportation and information technology, and improved global synergies have led to the growth of trade and culture globally. 

The Indian economy has witnessed drastic growth since it integrated into a global economy in 1991. It had a tremendous impact on the economic condition. Although India has had immense economic growth, not all sectors of the country have benefited. Globalisation did not have a positive impact on agriculture. Agriculture now contributes only about 20% to the GDP. International norms imposed by WTO and multilateral companies have directed funds of the agriculture sector to private-sector enterprises. Agriculture has received reduced government support, affecting farmers because production costs are very high, while commodity costs are low. Greater integration of global commodities markets leads to a constant fluctuation in prices, which has increased the vulnerability of Indian farmers, who are also increasingly dependent on seeds sold by the MNCs.  

Globalisation has led to an increase in the consumer products market. They have a a variety choices in selecting goods. People in cities working in high paying jobs have a greater income to spend on lifestyle goods. There has been an increase in the demand for products like meat, egg, pulses, organic food as a result. It has also led to protein inflation. Protein food inflation contributes a large part to the food inflation in India. It is evident from rising prices of pulses and animal proteins in the form of eggs, milk and meat. With an improvement in the standard of living and rising income level, the food habits of people change. People tend toward taking more protein intensive foods. This shift in dietary pattern, along with the rising population results in an overwhelming demand for protein-rich food, which the supply side could not meet. Thus resulting in a demand-supply mismatch thereby, causing inflation.

Outsourcing is one of the principal results of globalisation. In outsourcing, a company recruits regular service from outside sources, often from other nations. As a kind of economic venture, outsourcing has increased, in recent times, because of the increase in quick methods of communication, especially the growth of information technology (IT). Voice-based business processes, accountancy, record keeping, music recording, banking services, book transcription, film editing, clinical advice, or teachers are outsourced from advanced countries to India.

Another sector the government has neglected is public health. India has one of the lowest ratios of public to private health expenditure. The rate of epidemics among the poor has increased, leading to outbreaks of contagious diseases becoming common. 

Globalisation has provided a relatively better environment for women. Technology has made education in India accessible for more people, especially women, decreasing the gender gap stratified by gender roles. Women now have access to more jobs and are more involved in avenues generally reserved for men. It has increased the number of women in competitive professions, empowering them. 

The increasing migration coupled with financial independence has led to the breaking of joint families into nuclear ones. The western influence of individualism has led to an aspirational generation of youth. Concepts of national identity, family, job and tradition are changing rapidly and significantly. The rise of nuclear families has reduced the social security that the joint family provided, leading to greater economic, health and emotional vulnerability of old age individuals.

The current generation, especially, the young have an identity that gives them a sense of belonging to a worldwide culture, which includes an awareness of events, practices, styles and information that are a part of the global culture. People have developed a bicultural identity or perhaps a hybrid identity, which means that part of their identity is rooted in the local culture and another part that stems from an awareness of one’s relation to the global world. The development of these global identities is no longer just a part of immigrants and ethnic minorities. Media plays a significant role in developing a global identity. Yet, along with this new global identity, people also retain and develop their local identity for daily interactions with their family, friends and community.

We cannot say that the impact of globalisation has been totallly positive or totally negative. It has been both. However, it becomes a point of concern when an overwhelming impact of globalization can be observed in Indian culture.

Social Anxiety Disorder

Social anxiety disorder (SAD), also known as social phobia, is an anxiety disorder that involves intense fear of social settings. Everyday interactions can cause a significant amount of anxiety, and self-consciousness, due to the constant fear of being scrutinized and judged negatively by people. According to ICD-10 guidelines, the main diagnostic criteria of social phobia are fear of being the center of attention or behaving in a way that will be embarrassing or humiliating. 

People experience anxiety in several social situations, from meaningful encounters to everyday trivial ones. They can experience overwhelming anxiety or fear in social situations, such as meeting new people, being on a job interview, answering a question in class, talking to a cashier in a store, answering the phone and making new friends. Even everyday things like eating or drinking in front of others or using a public restroom may cause anxiety. Social anxiety disorder is referred to an illness of lost opportunities where “individuals make major life choices to accommodate their illness”.

Social anxiety disorder is known to appear at an early age in most cases. 50% of people with this disorder develop it by the age of 11, and 80% develop it by age 20. This early age of onset may lead to people with social anxiety disorder being particularly vulnerable to depressive illnesses, substance use, and other psychological conflicts. Generally, social anxiety begins at a specific point in an individual’s life, which develops over time as the person struggles to recover. Eventually, mild social awkwardness can develop into symptoms of social anxiety or phobia. 

Social anxiety isn’t the same as just “shyness”. Shyness is short-term and doesn’t impact daily life majorly or lead to excessive social avoidance. Whereas social anxiety is persistent, interferes with everyday life, and disrupts one’s ability to attend school, work, and develop close relationships. This disorder could lead to the following:

Low self-esteem

Trouble being assertive

Negative self-talk

Hypersensitivity to criticism

Poor social skills

Isolation and difficulty in social relationships

Low academic and employment achievement

Causes:

Research into the causes of social anxiety and social phobia is wide-ranging with encompassing multiple perspectives. Scientists haven’t yet figured out the exact cause. Studies suggest that genetics can play a part in combination with environmental factors. 

Genetics: Anxiety disorders tend to run in families. Studies suggest that parents of people with social anxiety disorder tend to be more socially isolated themselves, and shyness in adoptive parents is associated with shyness in adopted children. Growing up with overprotective and hypercritical parents has also been associated with social anxiety disorder. Adolescents who found having an insecure (anxious-ambivalent) attachment with their mother as infants were twice as likely to develop anxiety disorders by late adolescence, including social phobia 

Brain structure: A structure in the brain called the amygdala could play a role in controlling the fear response. People who have an overactive amygdala may have a heightened fear response, causing more anxiety in social settings.

Social Environment and Experiences: A social anxiety disorder may be a learned behaviour. Half of the people diagnosed had the anxiety worsened due to a specific traumatic, unpleasant or embarrassing social situation. Direct experiences, observing or hearing about the socially negative experiences of others, or verbal warnings of social problems and dangers, may also make the development of a social anxiety disorder more likely. Longer-term effects of not fitting in or being bullied, rejected, or ignored are also causes. 

Signs and Symptoms:

Physical Symptoms

  • Shortness of Breath
  • Excessive Sweating
  • Blushing
  • Blurred Vision
  • Shaking
  • Dry Mouth
  • Trembling Voice
  • Palpitations
  • Muscle Tension
  • Nausea
  • Headaches
  • Numbness or tingling in extremities
  • Dizziness
  • Chest tightness

Behavioral Symptoms

  • Avoiding what makes you anxious 
  • Fidgeting or other nervous actions
  • Isolating yourself and limiting actions related to the social situation
  • Leaving or escaping from a feared social or performance situation

Emotional Symptoms

  • Fear of rejection, humiliation
  • Worrying about being left out or being unable to overcome anxiety
  • Feeling defeated as if there is something “wrong” with you
  • Feeling exposed or vulnerable around others

Cognitive Symptoms

  • Racing thoughts
  • Worrying about what people will think
  • Believing everyone is looking at you or judging you 
  • Thinking it is not worth the discomfort of trying to socialize 
  • Assuming the worst about a situation or interaction
  • Analyzing social interactions after it’s over
  • Negative evaluations of yourself

Diagnosis:

Clinicians use a predetermined set of criteria to diagnose SAD, also known as the DSM-5. The following is an overview, which also corresponds to its presentation and help with the understanding of social anxiety disorder. 

Fear or anxiety is evident in social situations, where possible scrutiny may be experienced.

Aversion to situations in order to avoid getting embarrassed, humiliated, or rejected.

If the person is able to endure it, it is often done with intense fear or anxiety

Anxiety experienced by an individual that is not proportional to the situation

If the fear or anxiety has lasted for 6 months or longer.

When an individual experiences anxiety or distress that affects their daily living 

Anxiety or fear that is not associated with a medical condition, medication or substance abuse

Treatment:

Treatments depend on the severity of your emotional and physical symptoms and how well you function daily. The length of treatment also varies. Some people may respond well to initial treatment and not require anything further, while others may require some form of support throughout their lives.

Cognitive Behavioural Therapy: CBT is the first-line psychotherapeutic treatment for this disorder. It is a type of psychotherapy useful for treating social anxiety disorder. CBT teaches you different ways of thinking, behaving, and reacting to situations that help you feel less anxious and fearful. It can also help you learn and practice social skills. CBT delivered in a group format can be especially helpful. 

Psychoanalysis: Psychoanalysis and psychodynamic therapy involve a therapist helping you to understand underlying issues from childhood that may have contributed to your social anxiety. It is most useful for people who have deeper unresolved conflicts contributing to their anxiety. Psychoanalysis may also be useful in some instances to explore potential resistance to change.

Support Groups: Many people with social anxiety also find support groups helpful. In a group of people who all have a social anxiety disorder, you can receive unbiased, honest feedback about how others in the group see you. This way, you can learn that your thoughts about judgment and rejection are distorted. You can also learn how others with social anxiety disorder approach and overcome the fear of social situations.

Medication: There are three types of medications used to help treat social anxiety disorder – 

Anti-anxiety medications

Antidepressants

Beta-blockers

Accounting Concept and Convention

Accounting is a business language, which is used to communicate financial information to the company’s stakeholders, regarding the performance, profitability and position of the enterprise and help them in rational decision making. The financial statement is based on various concepts and conventions. Accounting concepts are the fundamental accounting assumptions that act as a foundation for recording business transactions and preparation of final accounts

Definition of Accounting Concept

Accounting Concepts can be understood as the basic accounting assumption, which acts as a foundation for the preparation of the financial statement of an enterprise. Indeed, these form a basis for formulating the accounting principles, methods and procedures, to record and present the financial transactions of the business.

These concepts provide an integrated structure and rational approach to the accounting process. Every financial transaction that occurs is interpreted taking into consideration the accounting concepts, which guide the accounting methods.

  • Business Entity Concept: The concept assumes that the business enterprise is independent of its owners.
  • Money Measurement Concept: As per this concept, only those transactions which can be expressed in monetary terms are recorded in the books of accounts.
  • Cost concept: This concept holds that all the assets of the enterprise are recorded in the accounts at their purchase price
  • Going Concern Concept: The concept assumes that the business will have a perpetual succession, i.e. it will continue its operations for an indefinite period.
  • Dual Aspect Concept: It is the primary rule of accounting, which states that every transaction affects two accounts.
  • Realization Concept: As per this concept, revenue should be recorded by the firm only when it is realized.
  • Accrual Concept: The concept states that revenue is to be recognized when they become receivable, while expenses should be recognized when they become due for payment.
  • Periodicity Concept: The concept says that a financial statement should be prepared for every period, i.e. at the end of the financial year.
  • Matching Concept: The concept holds that, the revenue for the period, should match the expenses.

Definition of Accounting Convention

Accounting Conventions, as the name suggest are the practice adopted by an enterprise over a period of time, that rely on the general agreement between the accounting bodies and help in assisting the accountant at the time of preparation of financial statement of the company.

To improve the quality of financial information, the accountancy bodies of the world may modify or change any accounting convention. Given below are the basic accounting conventions:

  • Consistency: Financial statements can be compared only when the accounting policies are followed consistently by the firm over the period. However, changes can be made only in special circumstances.
  • Disclosure: This principle states that the financial statement should be prepared in such a way that it fairly discloses all the material information to the users, to help them in taking a rational decision.
  • Conservatism: This convention states that the firm should not anticipate incomes and gains, but provide for all expenses and losses.
  • Materiality: This concept is an exception to the full disclosure convention which states that only those items to be disclosed in the financial statement which has a significant economic effect.

Logical Reasoning and Analytical Ability.

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Although it sounds complex, Logical Reasoning is a simple process that involves effective thinking. It is put into action when we ask questions like, “If this is true, what else is true?, If this isn’t true, what else couldn’t be true?” These questions raised are inferences, they form connections between the given primary sentence and the secondary sentence. There are rigid rules that determine if something can be considered an inference or not. 

For Example:

If there are puddles of water on the road, it rained yesterday.

Considering this sentence to be true, the following sentence could also be true. 

  • If there are no puddles of water on the road, it wouldn’t have rained yesterday.
  • Just because there are puddles of water on the road, it doesn’t mean that it rained yesterday. 

Ludwig Wittgenstein states that, “Logic takes care of itself; all we have to do is to look and see how it does it.” 

There are two types of Logical reasoning that are categorized by their respective inferences. 

Deductive Logical Reasoning:

Deductive logical reasoning is identified when the secondary sentence in accordance with the primary sentence, must be true. For example, if it is true that there are always puddles of water while it rains and it’s true that it rained. Then it must be true that there will be puddles of water. Obviously the world doesn’t always conform to the conditions of deductive logical reasoning. There wouldn’t be a puddles of water every time or everywhere it rains as mentioned in the above example But deductive logical reasoning is an important quotient in fields such as law, science, and engineering that possess rigid principles.

Inductive Logical Reasoning

Inductive logical reasoning can be associated with when the secondary sentence, which is in accordance with the primary sentence, could probably be true. The secondary statement in Inductive reasoning is less definitive in comparison with deductive reasoning. But this kind of reasoning proves to be more useful. Induction helps us to guess what will happen in the near future. We observe how things are happening, how things had happened before, and draw conclusions about how things will happen in the future. However these conclusions are based on estimations and not certaninity. For example, there is a probability that it will rain tomorrow. But it is not certain as there are several other factors that could have caused the formation of dark clouds. 

Importance of Logical Reasoning

Logical Reasoning, in accordance with Analytical Ability, is useful in everyday situations. It helps you make decisions, identify truths, and arrive at solutions while solving complex problems. It also helps you formulate new ideas and set achievable goals. Logical reasoning is also an important factor for testing intelligence in IQ tests. 

Analytical Ability

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Analytical ability is a skill which helps you understand the complexities of a problem and provide solutions for it. Analytical thinking is a process involving utilization of existing resources to accurately assess situations. Analytical ability heavily focuses on the cause and effect relationship that predicts the impacts of different solutions. Employers expect their potential employees to possess the skill of analyzing as it is important for making decisions that benefit their company. 

Here are some common factors of analytical ability that can be put to fair use:

  1. Attention to detail: This is an important factor of analytical ability that involves identifying specific details, picking up on social cues, and finding subtle patterns in an aspect that helps you stock up on data necessary to think analytically. 
  2. Research: A factor of analytical ability that helps in identifying relevant information and reliable sources for the information through research. It further enhances the ability to analyze. 
  3. Data mining: Data mining involves looking through large sets of data and finding patterns among them to make analytical projections about situations in the future. 
  4. Data analysis: Data analysis is the process of using information uncovered by data mining to make models, tables, and other visual representations to help others understand your analysis. 
  5. Diagnostics: Diagnosing the cause of a problem and clearly defining it forms an integral part of analytical ability. 
  6. Organising: Organising information into different categories makes it easier to access the most relevant information and create convenient patterns for analysing information. 
  7. Problem-Solving: Problem-solving is an analytical ability that involves utilising the information gathered on real-world situations to arrive at solutions. 
  8. Forecasting: This process involves making predictions about the future with the information in hand. It encourages further analysis to create plans for handling foreseen challenges. 
  9. Decision making: Taking a course of decision adds credibility to your analysis as it shifts the focus from theories to strategies. 

Importance of Analytical Ability

Analytical ability is important because it helps people to arrive at a solution while dealing with complex problems by taking necessary decisions and fruitful actions. This ability comprises several related skills such as decision making, critical thinking, attention to detail, research skills, etc as mentioned above. 

References:

Philosophical terms/logical reasoning

https://www.thebalancecareers.com/analytical-skills-list-2063729

An Introduction to Halley’s Comet

Image Credit: NASA

Halley’s Comet, officially known as 1P/Halley, is a short-period comet visible from Earth every 75–76 years. It is the most famous known comet and is the only known short-period comet that is regularly visible to the naked eye from Earth and thus can be viewed twice in a human lifetime. The comet made its last appearance in 1986 and will next appear in mid-2061. 

Comet Halley was the first comet recognized as a periodic or short-period comet, with an orbit lasting 200 years or less. Its shape vaguely resembles that of a peanut shell, and its dimensions are about 9.3 by 5 miles (15 kilometres by 8 kilometres). It is one of the darkest or least reflective objects in the solar system, reflecting only 3% of the light that falls on it.  While it travels around the Sun, Halley leaves behind a trail of dust and ice particles that form the annual Orionid Meteor shower every October.

Origin:

Halley’s periodic returns have been subject to scientific investigation since the 16th century. Although it was around for centuries, it wasn’t until 1705 that Edmond Halley, an English astronomer and physicist, calculated its orbit and predicted its next appearance. He noted the three occurrences of the comet, used Isaac Newton’s recently developed Laws of Motion and some observational records and concluded that the comets which appeared in 1531, 1607, and 1682 were the same comet, and predicted that it would appear again in 1758. As foretold, the comet did reappear, but unfortunately, Edmond Halley wasn’t around to see its appearance. In 1759, Nicholas-Louis de Lacaille, a French astronomer, named the comet after Halley to honour him.

History of the Comet:

Some historians believe that the comet was sighted as early as 467 BCE by the ancient Greeks. A comet in ancient Greece, recorded between 468 and 466 BC with its timing, location, duration, and an associated meteor shower all suggest it was Halley.

The first official known sighting of this comet, according to historical records, occurred in the year 240 BC. The Chinese recorded this sighting in the Chinese chronicle ‘Records of the Grand Historian’ or ‘Shiji’, which describes a comet that appeared in the east and then moved north. 

In 1066, the comet was seen in England and was considered an omen. Later that year, King Harold II of England was overthrown and killed at the Battle of Hastings by William the Conqueror, who then claimed the throne.  The battle depicted on the Bayeux Tapestry chronicles those events and prominently displays the comet as a star. 

In 1456, on a return passage, Pope Calixtus III determined that the comet was an agent of the devil, attempted to excommunicate this natural phenomenon, and ordered special prayers for the city’s protection. His misguided attempt to frame it as a religious issue failed because the comet came back 76 years later. 

He wasn’t the only person of the time to misinterpret what the comet was. Around the same time, while Turkish forces laid siege to Belgrade, the comet was described as a fearsome celestial apparition “with a long tail like that of a dragon.”

Modern Observations:

The comet’s reappearance in 1986 sparked great interest in scientists around the world, who planned extensive plans to observe it closely. It marked the first time scientists were able to study it with sophisticated and developed technology. The high-quality images returned by the probes were the first of their kind, providing a fascinating insight into Halley and proving that its core is a solid mass primarily composed of dust and ice. Five spacecraft from the USSR, Japan, and the European Space Agency journeyed to Comet Halley. ESA’s Giotto obtained close-up photos of the comet’s nucleus. Halley being large and active, with a well-defined and regular orbit, was a relatively easy target for Giotto and the other probes. 

Ecosystems

An Ecosystem is a geographic area where plants, animals, and other organisms, as well as weather and landscapes, work together to form a bubble of life. Ecosystems are dynamic entities—they are subject to periodic disturbances and are always in the process of recovering from some past disturbance. The tendency of an ecosystem to remain close to its equilibrium state, despite that disturbance, is termed its resistance. The capacity of a system to absorb disturbance and reorganize while undergoing change so as to retain essentially the same function, structure, identity, and feedback is termed its ecological resilience. Ecosystems can be studied through a variety of approaches—theoretical studies, studies monitoring specific ecosystems over long periods of time, those that look at differences between ecosystems to elucidate how they work and direct manipulative experimentation. Biomes are general classes or categories of ecosystems. Ecosystems are controlled by external and internal factors. External factors such as climate, parent material which forms the soil and topography, control the overall structure of an ecosystem but are not themselves influenced by the ecosystem. Internal factors are controlled, for example, by decomposition, root competition, shading, disturbance, succession, and the types of species present. While the resource inputs are generally controlled by external processes, the availability of these resources within the ecosystem is controlled by internal factors. Therefore, internal factors not only control ecosystem processes but are also controlled by them.

The structure of an ecosystem consists of two major components:

  • Biotic components
  • Abiotic components

Biotic Components – It can be described as any living component that affects another organism or shapes the ecosystem. This includes both animals that consume other organisms within their ecosystem, and the organism that is being consumed. Biotic factors also include human influence, pathogens, and disease outbreaks. Each biotic factor needs a proper amount of energy and nutrition to function healthily.

Biotic components are typically sorted into three main categories:

  • Producers, otherwise known as Autotrophs, convert energy (through the process of photosynthesis) into food.
  • Consumers, otherwise known as Heterotrophs, depend upon producers (and occasionally other consumers) for food.
  • Decomposers, otherwise known as Detritivores, break down chemicals from producers and consumers (usually antibiotic) into simpler form which can be reused.

Abiotic components – This are non-living chemical and physical parts of the environment that affect living organisms and the functioning of ecosystems. Abiotic factors and the phenomena associated with them underpin biology as a whole. They effect a plethora of species, in all forms of environmental conditions such as marine or land animals. We humans can make or change abiotic factors in a species’ environment. For instance, fertilizers can effect a snail’s habitat, or the greenhouse gases which humans utilize can change marine pH levels.

Types of Ecosystems

The four types of ecosystems are Terrestrial, Freshwater, Marine, and Artificial ecosystems.

Terrestrial ecosystem – A terrestrial ecosystem is a land-based community of organisms and the interactions of biotic and abiotic components in a given area. Examples of terrestrial ecosystems include the tundra, taigas, temperate deciduous forests, tropical rainforests, grasslands, and deserts.

  • A Forest ecosystem is one that consists of various plants, particularly trees. Because of the abundance of plants that serve as producers, this ecosystem abounds in life. Not only plants but also animals are teeming in a forest. They are also a great source of fruits, wood, They also help maintain the earth’s temperature. They are also a major carbon sink.
  • Grassland ecosystems are typically found in tropical or temperate regions. They are dominated by grasses. As such, the animals commonly found in this type of ecosystem are grazing animals, such as cattle, goats, and deer.
  • Tundra ecosystems are characterized as being treeless and snow-covered. The snow melts briefly in spring and summer, producing shallow ponds. During this time, lichens and flowering plants typically grow. Because of the ice that covers the land in the tundra, this type of ecosystem is important in regulating the earth’s temperature. It also serves as a water reservoir (in the form of ice or frost).
  • Desert ecosystems are the ones occurring in desert habitats. Deserts are typically arid and windy. Some of them contain sand dunes, others, mostly rock. Organisms in the desert are not as diverse as those in forests but they possess adaptations that make them suited to their environment. Plants that are commonly found in the desert are CAM plants, such as cacti. Desert animals include insects, reptiles, and birds.
A Forest EcoSystem
A Grassland Ecosystem
Tundra Ecosystem
Desert Ecosystem

Freshwater ecosystems – Freshwater ecosystems are a subset of Earth’s aquatic ecosystems. They include lakes, ponds, rivers, streams, springs, bogs, and wetlands.They can be contrasted with marine ecosystems, which have a larger salt content.

Freshwater Ecosystem
  • Lentic ecosystem – A lentic ecosystem refers to ecosystems in still waters. Examples include the following: ponds, puddles, and lakes. Lakes, in particular, may form zonation. That is when it becomes very well established that different zones are formed. These zones are as follows: littoral, limnetic, and profundal. The littoral zone is the part that is near the shore. Here, light can penetrate up to the bottom. The limnetic zone is the zone in which light does not completely penetrate through. The part of the limnetic zone that is penetrated by light is the photic zone whereas the zone in which light cannot penetrate through, and therefore is dark, is the benthic zone. The plants and animals vary in these zones. For instance, rooted plants are found in the littoral zone but not in the limnetic zone. Rather, freely-floating plants are the ones commonly seen on the surface of the limnetic zone.
  • Lotic ecosystem – A lotic ecosystem is an aquatic ecosystem characterized by a freshwater habitat that is freely flowing. That is as opposed to the lentic that is nearly stationary. Examples include rivers and streams. Many plants and animals in these ecosystems have adaptations to help them cope with the force and the different conditions that running water brings.

Marine ecosystem – Marine ecosystems are aquatic environments with high levels of dissolved salt. These include the open ocean, the deep-sea ocean, and coastal marine ecosystems, each of which have different physical and biological characteristics. The ocean ecosystems, in particular, are an important source of atmospheric oxygen due to the vast population of autotrophic algae that release oxygen through photosynthesis. Marine ecosystems are regarded as the most abundant type of ecosystem in the world.

Marine Ecosystem

Artificial ecosystem – An artificial ecosystem is not self-sustaining, and the ecosystem would perish without human assistance. For example, a farm is an artificial ecosystem that consists of plants and species outside their natural habitat. Many man-made ecosystems are built for conservation purposes, aesthetics, and for studying biology and ecology.

An Artificial Ecosystem

Ecosystems provides a variety of goods and services upon which people depend. Ecosystem goods include the “tangible, material products” of ecosystem processes such as water, food, fuel, construction material, and medicinal plants. Ecosystem services, on the other hand, are generally “improvements in the condition or location of things of value”. These include things like the maintenance of hydrological cycles, cleaning air and water, the maintenance of oxygen in the atmosphere, crop pollination and even things like beauty, inspiration and opportunities for research.Thus the ecosystems are the integral part of our Earth. They bind the fauna & flora all together in the same environment to co-exist and thus being one dependable to the other. Our purpose is to look after our Mother Earth and therefore to preserve her so that she can be as perennial as forever.

The Ganges

The Ganges River, also known as the Ganga River, is a transboundary river that flows through India and Bangladesh. The river emerges in the western Himalayas in Uttarakhand and flows down across Northern India into Bangladesh, where it empties itself into the Bay of Bengal. It is the longest river in India and flows for around 2,525 km, and has the second greatest water discharge in the world. Its basin is heavily populated, with 400 million people living in it. Nearly 80% of the Ganges river basin is in India, and the rest is in Nepal, China and Bangladesh.

Humans have inhabited The Ganges river basin since ancient times. The first people in the region were of the Harappan civilization. They moved into the Ganges River basin from the Indus River basin around the 2nd millennium BCE. Later, the Gangetic Plain became the center of the Maurya Empire and then the Mughal Empire. The first European traveler to mention the Ganges was the Greek envoy Megasthenes in his work ‘Indica’. 

Course:

The headwaters of the Ganges River begin high in the Himalayan Mountains, where the Bhagirathi River flows out of the Gangotri Glacier in India’s Uttarakhand state. The glacier sits at an elevation of 12,769 feet (3,892 m). The Ganges River proper begins farther downstream, where the Bhagirathi and Alaknanda rivers join. 

The Ganges River emerges from the Himalayas at Rishikesh and begins to flow onto the Indo-Gangetic Plain. Also known as the North Indian River Plain, it makes up most of the northern and eastern parts of India, parts of Pakistan, Nepal, and Bangladesh. In addition to entering the Indo-Gangetic Plain, part of the Ganges River is diverted towards the Ganges Canal for irrigation in the Uttar Pradesh state.

As the Ganges River then flows farther downstream, it changes direction several times, joined by many other tributary rivers such as the Ramganga, Tamsa, and Gandaki Rivers, to name a few. There are also several cities and towns that the Ganges River passes through on its way downstream. Some of these include Chunar, Kolkata, Mirzapur, and Varanasi. Many Hindus visit the Ganges River in Varanasi as that city is considered the holiest of cities. 

Once the Ganges River flows out of India into Bangladesh, its main branch is the Padma River. The Padma River is joined downstream by large rivers like the Jamuna and Meghna rivers. After joining the Meghna, it takes on that name before flowing into the Bay of Bengal. Before entering the Bay of Bengal, the river creates the world’s largest delta, Ganges Delta. This region is a highly fertile sediment-laden area that covers 23,000 square miles (59,000 sq km).

The course of the Ganges River described above is a general description of the river’s route from its source where the Bhagirathi and Alaknanda rivers join to its outlet at the Bay of Bengal. The Ganges has very complicated hydrology, and there are several different descriptions of its overall length and the size of its drainage basin based on the included tributary rivers.

Significance:

The Ganges is a sacred river to the Hindus and worshipped as goddess Ganga Ma or “Mother Ganges.” According to Hindu mythology, the goddess Ganga descended from heaven to dwell in the waters of the Ganges River to protect, purify and bring to heaven those who touch it. Hindus visit the river daily to offer flowers and food to Ganga. They also drink the water and bathe in the river to cleanse and purify their sins. Hindus consider the waters of the Ganges to be pure and purifying. Regardless of scientific understanding of its waters, the river is ritually and symbolically vital in Hindu culture.

In Hindu tradition, the Ganges flows in heaven, earth, and the netherworld, and thus is a ‘tirtha’, a crossing point between heaven and earth. At a ‘tirtha’, prayers and offerings are thought most likely to reach the gods and, in the other direction, blessings can descend most readily from heaven. Hindus believe that upon death, the waters of the Ganges River will help them reach the World of the Ancestors. 

Economy:

The Ganges River provides water to about 40% of India’s population across 11 states. The fertile soil of the Ganges Basin is instrumental to the agricultural economies of India and Bangladesh. The Ganges and its tributaries provide a perennial source of irrigation to a large area. Chief crops cultivated include rice, sugarcane, lentils, oilseeds, potatoes, and wheat. The swamps and lakes along the riverbank provide a rich growing area for crops such as legumes, chillies, mustard, sesame, sugarcane, and jute. There are also many fishing opportunities along the river, though it remains highly polluted.

The three towns holy to Hinduism — Haridwar, Allahabad (Prayagraj), and Varanasi attract millions of pilgrims to its waters to take a dip in the Ganges. Varanasi, Haridwar, Gangotri, Allahabad, and Rishikesh are the prime destinations that have great religious significance for Hindu devotees. Allahabad and Haridwar are renowned for organizing Kumbh Mela, a grand religious fair, and Haridwar is known as the “Gateway to Heaven.”

Pollution:

The Ganges suffers from extreme pollution and is the fifth most polluted river in the world. Industrial and human activities of the 400 million people living near the river contribute majorly to the state of the river. Sewage dumped from cities along the river’s course, industrial waste, and religious offerings wrapped in non-degradable plastics add large amounts of pollutants to the river as it flows through densely populated areas.  There are many tanneries, chemical plants, textile mills, distilleries and slaughterhouses along the river and many of them dump their untreated and often toxic waste into the river. Furthermore, people who rely on the river daily for bathing, cooking, and washing their laundry have worsened the situation. Varanasi, where many pilgrims visit to take a “holy dip” in the Ganges, releases around 200 million liters of untreated human sewage into the river each day. It has led to large concentrations of fecal coliform bacteria, at least 3,000 times higher than what is established by the World Health Organization as safe. The water of the Ganges has been tested to contain high levels of things like chromium sulfate, arsenic, cadmium, mercury and sulfuric acid. 

Clean-Up Efforts:

The Ganga Action Plan: (GAP)

In 1985, the government of India launched an environmental initiative, the Ganga Action Plan to clean up the river in selected areas by installing sewage treatment plants and threatening fines and litigation against industries that pollute. It was “the largest single attempt to clean up a polluted river anywhere in the world.” The initiative was a failure, owing to corruption, a lack of will in the government, poor technical expertise, environmental planning, and lack of support from religious authorities. 

National Ganga River Basin Authority (NGRBA)

National Ganga River Basin Authority is the financing, planning, implementing, monitoring and coordinating authority for the Ganges River, established by the Central Government of India. It declared the Ganges as the “National River” of India.

Namami Gange Programme:

In the budget tabled in Parliament on 10 July 2014, the Union Finance Minister Arun Jaitley announced an integrated Ganges development project titled ‘Namami Gange’. As a part of the program, the government of India ordered the shut down of 48 industrial units around the Ganges. Significantly the approach is underpinned by socio-economic benefits that the program is expected to deliver in terms of job creation, improved livelihoods and health benefits to the vast population that is dependent on the river.

Importance of Exercises in Human Body

Exercise is any bodily activity that enhances or maintains physical fitness and overall health and wellness. It is performed for various reasons, to aid growth and improve strength, prevent aging, develop muscles and the cardiovascular system, hone athletic skills, weight loss or maintenance, improve health, or simply for enjoyment. Many individuals choose to exercise outdoors where they can congregate in groups, socialize, and improve well-being as well as mental health. In terms of health benefits, the amount of recommended exercise depends upon the goal, the type of exercise, and the age of the person. Even doing a small amount of exercise is healthier than doing none.

Classification of Exercises

Aerobic exercise is any physical activity that uses large muscle groups and causes the body to use more oxygen than it would while resting.

  • The goal of aerobic exercise is to increase cardiovascular endurance.
  • Examples of aerobic exercise include running, cycling, swimming, brisk walking, skipping rope, rowing, hiking, dancing, playing tennis, continuous training, and long distance running.

Aerobic exercise provides the following benefits:

  • Improves muscle strength in the lungs, heart, and whole body.
  • Lowers blood pressure.
  • Improves circulation and blood flow in the muscles.
  • Increases the red blood cell count to enhance oxygen transportation.
  • Reduces the risk of diabetes, stroke, and cardiovascular disease (CVD).
  • Improves life expectancy and symptoms for people with coronary artery diseases.
  • Stimulates bone growth and reduces the risk of osteoporosis when at high intensity.
  • Improves sleep hygiene.
  • Enhances stamina by increasing the body’s ability to store energy molecules, such as fats and carbohydrates, within muscle.

Anaerobic exercise, which includes strength and resistance training, can firm, strengthen, and increase muscle mass, as well as improve bone density, balance, and coordination.

  • Examples of strength exercises are push-ups, pull-ups, lunges, squats, bench press.
  • Anaerobic exercise also includes weight training, functional training, eccentric training, interval training, sprinting, and high-intensity interval training which increase short-term muscle strength.

Flexibility exercises stretch and lengthen muscles.

  • Activities such as stretching help to improve joint flexibility and keep muscles limber.
  • The goal is to improve the range of motion which can reduce the chance of injury.

Benefits of Regular Exercising

  1. Exercise has been shown to improve your mood and decrease feelings of depression, anxiety, and stress. It produces changes in the parts of the brain that regulate stress and anxiety. It can also increase brain sensitivity for the hormones serotonin and norepinephrine, which relieve feelings of depression Additionally, exercise can increase the production of endorphins, which are known to help produce positive feelings and reduce the perception of pain. Furthermore, exercise has been shown to reduce stress and improve symptoms of anxiety.
  2. Your body spends energy in three ways: Digesting food, Exercising, Maintaining body functions like your heartbeat and breathing. While dieting, a reduced calorie intake will lower your metabolic rate, which can delay weight loss. On the contrary, regular exercise has been shown to increase your metabolic rate, which can burn more calories to help you lose weight. Additionally, studies have shown that combining aerobic exercise with resistance training can maximize fat loss and muscle mass maintenance, which is essential for keeping the weight off.
  3. Exercise plays a vital role in building and maintaining strong muscles and bones. Activities like weightlifting can stimulate muscle building when paired with adequate protein intake. This is because exercise helps release hormones that promote the ability of your muscles to absorb amino acids. This helps them grow and reduces their breakdown.
  4. Exercise can be a real energy booster for many people, including those with various medical conditions. One older study found that 6 weeks of regular exercise reduced feelings of fatigue for 36 people who had reported persistent fatigue. Furthermore, exercise can significantly increase energy levels for people with chronic fatigue syndrome (CFS) and other serious illnesses.
  5. Your skin can be affected by the amount of oxidative stress in your body. Oxidative stress occurs when the body’s antioxidant defenses cannot completely repair the cell damage caused by compounds known as free radicals. This can damage the structure of the cells and negatively impact your skin.

Proper nutrition is as important to health as exercise. When exercising, it becomes even more important to have a good diet to ensure that the body has the correct ratio of macro-nutrients while providing ample micro-nutrients, in order to aid the body with the recovery process following strenuous exercise. Active recovery is recommended after participating in physical exercise because it removes lactate from the blood more quickly than inactive recovery. Removing lactate from circulation allows for an easy decline in body temperature, which can also benefit the immune system, as an individual may be vulnerable to minor illnesses if the body temperature drops too abruptly after physical exercise. Exercise has an effect on appetite, but whether it increases or decreases appetite varies from individual to individual, and is affected by the intensity and duration of the exercise. Thus, Physical exercise is important for maintaining physical fitness and can contribute to maintaining a healthy weight, regulating the digestive system, building and maintaining healthy bone density, muscle strength, and joint mobility, promoting physiological well-being, reducing surgical risks, and strengthening the immune system that will lead to the increase of life expectancy and the overall quality of life.

Poverty

The state of being extremely poor is known as poverty. The most widely held and understood definition of absolute poverty measures poverty strictly in economic terms earning less than 142 Rupees a day. Poverty can have diverse social, economic, and political causes and effects. Social forces, such as a gender, disability or race or ethnicity, can exacerbate issues of poverty with women, children and minorities frequently bearing unequal burdens of poverty. Moreover, impoverished individuals are more vulnerable to the effects of other social issues, such as the environmental effects of industry or the impacts of climate change or other natural disasters or extreme weather events. Poverty can also make other social problems worse, economic pressures on impoverished communities frequently play a part in deforestation, biodiversity loss and ethnic conflicts.

Poverty Impacts children, families and individuals in a variety of different ways through:

  1. High infant mortality
  2. Malnutrition
  3. Child labour
  4. Lack of education
  5. Child marriage

The High Infant Mortality Rate – Infant mortality is the death of young children under the age of 1. This death toll is measured by the infant mortality rate (IMR), which is the probability of deaths of children under one year of age per 1000 live births.

  • Causes of infant mortality directly lead to the death.
  • Environmental and social barriers prevent access to basic medical resources and thus contribute to an increasing infant mortality rate; 99% of infant deaths occur in developing countries, and 86% of these deaths are due to infections, premature births, complications during delivery, and perinatal asphyxia and birth injuries.
  • Greatest percentage reduction of infant mortality occurs in countries that already have low rates of infant mortality.
  • Common causes are preventable with low-cost measures. Pneumonia, malaria and diarrheal diseases as well as chronic malnutrition are the most frequent causes of death.

Malnutrition – Malnutrition occurs when the body doesn’t get enough nutrients. Causes include a poor diet, digestive conditions or another disease. Symptoms are fatigue, dizziness and weight loss. Untreated malnutrition can cause physical or mental disability.

  • The term malnutrition covers two broad groups of conditions. One is ‘under-nutrition’ which includes stunting (low height for age), wasting (low weight for height), underweight (low weight for age) and micronutrient deficiencies or insufficiency (a lack of important vitamins and minerals). The other is overweight, obesity and diet-related noncommunicable diseases (such as heart disease, stroke, diabetes, and cancer).
  • Malnutrition affects people in every country. Around 1.9 billion adults worldwide are overweight, while 462 million are underweight. An estimated 41 million children under the age of 5 years are overweight or obese, while some 159 million are stunted and 50 million are wasted.
  • Adding to this burden are the 528 million or 29% of women of reproductive age around the world affected by anaemia, for which approximately half would be amenable to iron supplementation.
  • Many families cannot afford or access enough nutritious foods like fresh fruit and vegetables, legumes, meat, and milk, while foods and drinks high in fat, sugar, and salt are cheaper and more readily available, leading to a rapid rise in the number of children and adults who are overweight and obese, in poor as well as rich countries.
Percentage of population suffering from hunger, World Food Programme, 2020

Child labour – Child labour refers to the exploitation of children through any form of work that deprives children of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially and morally harmful.

  • For impoverished households, income from a child’s work is usually crucial for his or her own survival or for that of the household. Income from working children, even if small, may be between 25 and 40% of the household income.
  • Roughly 160 million children were subjected to child labour at the beginning of 2020, with 9 million additional children at risk due to the impact of COVID-19.
  • Child labour compounds social inequality and discrimination, and robs girls and boys of their childhood.
  • Unlike activities that help children develop, such as contributing to light housework or taking on a job during school holidays, child labour limits access to education and harms a child’s physical, mental and social growth.
  • Especially for girls, the “triple burden” of school, work and household chores heightens their risk of falling behind, making them even more vulnerable to poverty and exclusion.

Lack of Education – Children living in poverty face many barriers to accessing an education.

  • Increasing access to education can improve the overall health and longevity of a society, grow economies, and even combat climate change.
  • Yet in many developing countries, children’s access to education can be limited by numerous factors. Language barriers, gender roles, and reliance on child labor can all stall progress to provide quality education.
  • The world’s most vulnerable children from disadvantaged communities are more likely to miss out on school. This includes young girls and children with disabilities.
  • A child cannot learn without the right environment.
  • When girls don’t have access to safe toilets, they are often harassed or attacked when looking for a private place to go. Girls also miss or drop out of school when they begin menstruating if they don’t have the sanitation facilities or sanitary products to manage their periods with pride and dignity.
  • Students with disabilities have lower attendance rates and are more likely to be out of school or leave school before completing primary education. They are suspended or expelled at a rate more than double the rate of their non-special education peers.
  • The impact of hunger on education systems is gravely under-reported. Being severely malnourished, to the point it impacts on brain development, can be the same as losing four grades of schooling. It is estimated that around 155 million children under the age of five are estimated to be stunted.

Child marriage – A patriarchal mind-set is one of the main reasons for most child marriages in India: young girls, and women in general are perceived to be natural homemakers. Their lives are to be limited within the four walls, as they are unqualified to protect themselves from the dangerous world outside. They need not be educated, nor employed, as they are born to serve and care for the men in the family. The lack of basic awareness about family planning and budgeting, we have a blazing cause for the shocking rates of child marriages in the country. The married girls grow up illiterate and unskilled to earn their own livelihood, leading to a continuation of poverty.

World population living in extreme poverty, 1990-2015

Hydrology

Hydrology is a branch of Earth Science. The importance of hydrology in the assessment, development, utilisation and management of the water resources, of any region is being increasingly realised at all levels. It was in view of this that the United Nations proclaimed the period of 1965-1974 as the International Hydrological Decade during which, intensive efforts in hydrologic education research, development of analytical techniques and collection of hydrological information on a global basis, were promoted in Universities, Research Institutions, and Government Organisations.

WORLD’S WATER RESOURCES

The World’s total water resources are estimated at 1.36 × 108 Μ ha-m. Of these global water resources, about 97.2% is salt water mainly in oceans, and only 2.8% is available as fresh water at any time on the planet earth. Out of this 2.8% of fresh water, about 2.2% is available as surface water and 0.6% as ground water. Even out of this 2.2% of surface water, 2.15% is fresh water in glaciers and icecaps and only of the order of 0.01% is available in lakes and streams, the remaining 0.04% being in other forms. Out of 0.6% of stored ground water, only about 0.25% can be economically extracted with the present drilling technology (the remaining being at greater depths).

WATER RESOURCES OF INDIA

The important rivers of India and their approximate water potentials are given below:

  1. West flowing rivers like Narmada and Tapti – 30.55 (M ha-m)
  2. East flowing rivers like Mahanadi, – Godavari, (M ha-m)
  3. Krishna, Cauvery and Pennar – 35.56 (M ha-m)
  4. The Ganges and its tributaries – 55.01 (M ha-m)
  5. Indus and its tributaries – 7.95 (M ha-m)
  6. The River Brahmaputra – 59.07 (M ha-m)

HYDROLOGIC CYCLE

Hydrologic cycle is the water transfer cycle, which occurs continuously in nature; the three important phases of the hydrologic cycle are: (a) Evaporation and evapotranspiration (b) precipitation and (c) runoff. The globe has one-third land and two-thirds ocean. Evaporation from the surfaces of ponds, lakes, reservoirs. ocean surfaces, etc. and transpiration from surface vegetation i.e., from plant leaves of cropped land and forests, etc. take place. These vapours rise to the sky and are condensed at higher altitudes by condensation nuclei and form clouds, resulting in droplet growth. The clouds melt and sometimes burst resulting in precipitation of different forms like rain, snow, hail, sleet, mist, dew and frost. A part of this precipitation flows over the land called runoff and part in-filters into the soil which builds up the ground water table. The surface runoff joins the streams and the
water is stored in reservoirs. A portion of surface runoff and ground water flows back to ocean. Again evaporation starts from the surfaces of lakes, reservoirs and ocean, and the cycle repeats.

FORMS OF PRECIPITATION

  1. Drizzle — a light steady rain in fine drops (0.5 mm) and intensity (<1 mm/hr) Rain the condensed water vapour of the atmosphere falling in drops (>0.5 mm, maximum size—6 mm) from the clouds.
  2. Glaze — Freezing of drizzle or rain when they come in contact with cold objects.
  3. Sleet — Frozen rain drops while falling through air at subfreezing temperature.
  4. Snow — Ice crystals resulting from sublimation (i.e., water vapour condenses to ice)
  5. Snow flakes — Ice crystals fused together.
  6. Hail — Small lumps of ice (>5 mm in diameter) formed by alternate freezing and melting, when they are carried up and down in highly turbulent air currents.
  7. Dew — Moisture condensed from the atmosphere in small drops upon cool
    surfaces.
  8. Frost — A feathery deposit of ice formed on the ground or on the surface of exposed objects by dew or water vapour that has frozen.
  9. Fog — A thin cloud of varying size formed at the surface of the earth by condensation of atmospheric vapour.
  10. Mist — Avery thin fog.

SCOPE OF HYDROLOGY

The study of hydrology helps us to know;

  • The maximum probable flood that may occur at a given site and its frequency; this is required for the safe design of drains and culverts, dams and reservoirs, channels and other flood control structures.
  • The water yield from a basin—its occurrence, quantity and frequency, etc; this is necessary for the design of dams, municipal water supply, water power, river navigation, etc.
  • The ground water development for which a knowledge of the hydro-geology of the area, i.e., of the formation soil, recharge facilities like streams and reservoirs, rainfall pattern, climate, cropping pattern, etc. are required.
  • The maximum intensity of storm and its frequency for the design of a drainage project in the area.

A hydrologist is often posed with lack of adequate data. The basic hydrological data required are:

  • Climatological Data.
  • Hydro meteorological data like temperature, wind velocity, humidity, etc.
  • Precipitation records and Stream-flow records.
  • Seasonal fluctuation of ground water table and evaporation data.
  • Cropping pattern, crops and their consumptive use water quality data of surface streams and ground water
  • Geomorphologic studies of the basin, like area, shape and slope of the basin, mean and median elevation, mean temperature (as well as highest and lowest temperature recorded) and other physiographic characteristics of the basin; stream density and drainage density; tanks and reservoirs

Hydro-meteorological characteristics of basin:

  • Depth-area-duration (DAD) curves for critical storms.
  • Isohyetal maps—Isohyets may be drawn for long-term average, annual and monthly precipitation for individual years and months.
  • Cropping pattern crops and their seasons.
  • Daily, monthly and annual evaporation from water surfaces in the basin.
  • Water balance studies of the basin
  • Soil conservation and methods of flood control

Hydrology means the science of water. It is the science of the water that deals with the occurrence , circulation and distribution of water of the earth and earth’s atmosphere. As a branch of earth science, it is concerned with the water in the streams and lakes, rainfall and snow fall, snow and ice on the land and water occurring below the earth’s surface in the pores of rocks ans soils.

Fish-Culture

The artificial reproduction, rearing and transplantation of fish is called pisciculture. It is also called fish farming. The term pisciculture is specific to aqua farming or the raising of fish inside of tanks or in house ponds. Pisciculture is a form of aquaculture as aquaculture is the scientific rearing and management of all aquatic animals. A facility that releases juvenile fish into the wild for recreational fishing or to supplement a species’ natural numbers is generally referred to as a fish hatchery. Global demand is increasing for dietary fish protein, which has resulted in widespread overfishing in wild fisheries, resulting in significant decrease in fish stocks and even complete depletion in some regions. Fish farming allows establishment of artificial fish colonies that are provided with sufficient feeding, protection from natural predators and competitive threats, access to veterinarian service, and easier harvesting when needed, while being separate from and thus do not usually impact the sustainable yields of wild fish populations.

Aquaculture vs Pisciculture

Intensive Aquaculture

An intensive fish farming system is the well-managed form of fish farming, in which all attempts are made to achieve maximum production of fish from a minimum quantity of water.

  • This system involves small ponds/tanks/raceways with very high stocking density (10-50 fish/m3 of water).
  • Although intensive aquaculture is completely mechanized and self-contained it can have a detrimental impact on the environment.
  • The biggest problem caused by intensive aquaculture is the difficulty in properly dealing with the nutrient rich effluent.
  • Effluent contains high levels of both organic and inorganic nutrients like ammonia, phosphorus, dissolved organic carbon, dissolved organic nitrogen and dissolved organic phosphorus.
  • If not disposed of correctly the effluent could cause a number of problems including eutrophication, and hypernutrification
  • Ingenious solutions have been developed to reduce the negative effects to the environmental caused by this effluent. The most effective solution is the advent of aquaponics.
Aquaculture fish farming of salmon and mackerel in the Chilean fjords about 6 km south from Castro, on March 16, 2019. Fish pens and crew scow can be moved.

Aquaponics is the combination of Intensive aquaculture (fish farming) and hydroponics (growing plants without soil). Aquaponic systems use the nutrient rich effluent from fish tanks as fertilizers for produce. The advent of aquaponics has made the aquaculture industry into a sustainable and Eco-friendly business.

Extensive Aquaculture

Extensive aquaculture is the other form of fish farming. It is more basic than intensive aquaculture in that less effort is put into the husbandry of the fish.

  • Extensive aquaculture is done in the ocean, natural and man-made lakes, bays, rivers, and Fiords.
  • Fish are contained within these habitats by multiple mesh enclosures which also function as trapping nets during harvest.
  • Since fish are susceptible to the elements, site placement is essential to ensuring rapid growth of the targeted species.
  • The drawback of these facilities is that they depend on the surrounding area for good water quality in order to reduce mortality and increase the survivorship and growth rate of the fish.
  • Fish chosen for extensive aquaculture are very hardy and often do well in high densities.Seaweed, prawns, muscles, carp, talapia, tuna and salmon are the most prominent forms of extensive aquacultured seafood .

Extensive Aquaculture – Drawbacks

Extensive aquaculture facilities have negative impacts on the environment as well. Natural habitats are destroyed in the development of man made ponds used for extensive aquaculture. In the Philippines, shrimp aquaculture is responsible for the destruction of thousands of acres of mangrove fields which serve as nurseries and living habitats for many marine organisms. Benthic habitats are being depleted due to the high amount of organic waste produced by the fish which settles below their pens. Phytoplankton and algae breakdown fecal matter and residual fish meal reducing the amount of available oxygen in the water column,which chokes and kills the Benthic organisms. Another serious problem acquainted with extensive aquaculture is the introduction of invasive species into ecosystems. Escaped fish increase the competition between organisms for limited resources. Also, when foreign fish interbreed with wild species, they upset the genetic variability of the species, making them more prone to disease and infection. The high density of fish in these mesh tanks is very tempting for predators of the sea and air. To protect the harvest from predators protective netting is set up at a high cost. Often times predatorial fish and mammals like seals, sharks, and tuna get caught in these barrier nets and die. Some farmers protect their stocks from predatorial birds such as pelicans and albatross by shooting these sometimes endangered creatures.

Pisciculture Complex, outside Rio Branco, Brazil

Today, only industrialized nations have the funds to invest in intensive aquaculture. Mass produced aquacultured fish has lowered the wholesale price of fish, thus drawing customers away from the already poor fishermen. Today, the only form of aquaculture available to small time fishermen is in the form of grow out pens for juvenile fish. Research is being done to create more complex and affordable forms of extensive aquaculture for subsistence fishermen in order to increase their standard of living, and more importantly, act as an incentive to protect endangered species.

World capture fisheries and aquaculture production by production mode, from FAO’s Statistical Yearbook 2020

National Unity Day – 31st October

National Unity Day is celebrated in India on 31 October. It was introduced by the Government of India in 2014. The day is celebrated to mark the birth anniversary of Sardar Vallabhbhai Patel who had a major role in the political integration of India.

Vallabhbhai Jhaverbhai Patel (31st October 1875 – 15th December 1950), endeared as Sardar, was an Indian statesman. He served as the first Deputy Prime Minister of India from 1947 to 1950. He was an Indian barrister and a senior leader of the Indian National Congress who played a leading role in the country’s struggle for independence and guided its integration into a united, independent nation. He was one of the conservative members of the Indian National Congress. In India and elsewhere, he was often called Sardar, meaning “chief” in Hindi, Urdu, and Persian. He acted as Home Minister during the political integration of India and the Indo-Pakistani War of 1947.

As the first Home Minister and Deputy Prime Minister of India, Patel organised relief efforts for partition refugees fleeing to Punjab and Delhi from Pakistan and worked to restore peace. He led the task of forging a united India, successfully integrating into the newly independent nation those British colonial provinces that formed the Dominion of India. Besides those provinces that had been under direct British rule, approximately 565 self-governing princely states had been released from British suzerainty by the Indian Independence Act of 1947. Patel persuaded almost every princely state to accede to India.

  • His commitment to national integration in the newly independent country was total and uncompromising, earning him the sobriquet “Iron Man of India”.
  • He is also remembered as the “Patron saint of India’s civil servants” for having established the modern All India Services system.
  • He is also called the “Unifier of India”.

Father of All India Services

He was also instrumental in the creation of the All India Services which he described as the country’s “Steel Frame”. In his address to the probationers of these services, he asked them to be guided by the spirit of service in day-to-day administration. He reminded them that the ICS was no-longer neither Imperial, nor civil, nor imbued with any spirit of service after Independence. His exhortation to the probationers to maintain utmost impartiality and incorruptibility of administration is as relevant today as it was then. “A civil servant cannot afford to, and must not, take part in politics. Nor must he involve himself in communal wrangles. To depart from the path of rectitude in either of these respects is to debase public service and to lower its dignity,” he had cautioned them on 21 April 1947. He, more than anyone else in post-independence India, realized the crucial role that civil services play in administering a country, in not merely maintaining law and order, but running the institutions that provide the binding cement to a society.The present-day all-India administrative services owe their origin to the man’s sagacity and thus he is regarded as Father of modern All India Services.

There is no alternative to this administrative system… The Union will go, you will not have a united India if you do not have good All-India Service which has the independence to speak out its mind, which has sense of security that you will standby your work… If you do not adopt this course, then do not follow the present Constitution. Substitute something else… these people are the instrument. Remove them and I see nothing but a picture of chaos all over the country.

Sardar Vallabhbhai Patel

In his twilight years, Patel was honoured by members of Parliament. He was awarded honorary doctorates of law by Nagpur University, the University of Allahabad and Banaras Hindu University in November 1948, subsequently receiving honorary doctorates from Osmania University in February 1949 and from Punjab University in March 1949. Previously, Patel had been featured on the cover page of the January 1947 issue of Time magazine.

After suffering a massive heart attack (his second), Patel died on 15 December 1950 at Birla House in Bombay. In an unprecedented and unrepeated gesture, on the day after his death more than 1,500 officers of India’s civil and police services congregated to mourn at Patel’s residence in Delhi and pledged “complete loyalty and unremitting zeal” in India’s service. In homage to Patel, Prime Minister Jawaharlal Nehru declared a week of national mourning. Patel’s cremation was planned at Girgaum Chowpatty, but this was changed to Sonapur (now Marine Lines) when his daughter conveyed that it was his wish to be cremated like a common man in the same place as his wife and brother were earlier cremated. His cremation in Sonapur in Bombay was attended by a crowd of one million including Prime Minister Jawaharlal Nehru, Rajagopalachari and President Rajendra Prasad.

Statue of Unity

The Statue of Unity is a colossal statue of Indian statesman and Independence activist Vallabhbhai Patel. Patel was highly respected for his leadership in uniting 562 princely states of India with a major part of the former British Raj to form the single Union of India. The Statue of Unity is the world’s tallest statue, with a height of 182 metres (597 feet). It is located in the state of Gujarat, India, on the Narmada River in the Kevadiya colony, facing the Sardar Sarovar Dam 100 kilometres (62 mi) southeast of the city of Vadodara and 150 kilometres (93 mi) from the city of Surat. Kevadia railway station is 5 kilometres (3.1 mi) from the statue. The project was first announced in 2010, and construction of the statue started in October 2013 by Indian company Larsen & Toubro, with a total construction cost of 2700 crore (27 billion; US$422 million). It was designed by Indian sculptor Ram V. Sutar and was inaugurated by Indian Prime Minister Narendra Modi on 31 October 2018, the 143rd anniversary of Patel’s birth.

Patel was a selfless leader, who placed the country’s interests above everything else and shaped India’s destiny with single-minded devotion. The invaluable contribution of Sardar Vallabhbhai Patel in building a modern and unified India needs to be remembered by every Indian as the country marches ahead as one of the largest economies in the world. His enduring fame rests on his achievement of the peaceful integration of the princely Indian states into the Indian Union and the Political unification of India.

Agricultural Machinery

Agricultural machinery relates to the mechanical structures and devices used in farming or other agriculture. There are many types of such equipment, from hand tools and power tools to tractors and the countless kinds of farm implements that they tow or operate. Agricultural machinery and equipment help farmers produce the goods that consumers want and need. Without the proper machinery and equipment, farmers would not be efficient enough to provide the food, clothing, and shelter that we need. Hundreds of years ago, the population was made up of primarily farmers and ranchers. Now, a very small percent of the population is responsible for producing the food and fiber used today. Machinery and equipment allow this to be possible. Because of the high technology with machinery and equipment, in some countries one farmer produces enough food to feed over 100 people.
Using power only from humans or horses would not produce nearly this amount. Machinery and equipment reduce the amount of hard labor needed for farmers to do their work. Jobs are easier and take less time when machinery and equipment are used. Machinery and equipment also help farmers produce larger amounts of higher quality livestock and grain products.

Different types Machinery and Equipments are used in every Sector of the Agricultural Industry. Some of them are in-

  1. Livestock production
  2. Horticulture
  3. Forestry
  4. Crop production

Livestock production

Machinery and equipment can be used to help producers care for and manage their livestock. Milking machines, automated feeding and watering systems, incubators, egg candlers, tractors, computers, and many other types of machinery and equipment can be used by the producer to improve efficiency and quality of products.

AUTOMATED FEEDING SYSTEM
INCUBATOR
MILKING MACHINES
LOADER ( HAULING MANURE)
EGG CANDLER
Automated Watering System

Horticulture

Machinery and equipment are very important in the horticulture industry. Lawnmowers, tillers, sprayers, spreaders, irrigation systems, wood chippers, lawn rollers, leaf blowers, computers, and tractors are all vital pieces of machinery and equipment used by horticulturalists.

Pesticide Sprayer
Lawnmower with Utility Cart
Greenhouse Irrigation System
Wood Chipper
Rotary Tiller
Rotary Spreader

Forestry

The forestry industry relies on machinery and equipment to function. Log trucks, skidders, loaders, cutters, harvesters, chainsaws, computers, and surveying equipment are all necessary for efficient forestry operations.

Log Truck
Harvester
Loader
Skidder
Chainsaw
GRASS CUTTER

Crop production

Without the proper machinery and equipment, large-scale crop production would be impossible. Tilling, planting, applying pesticides and fertilizers, and harvesting all require specialized machinery and equipment. Plows, planters, drills, sprayers, spreaders, combines, balers, computers, tractors, grain trucks, and many other types of machinery and equipment are necessary to produce crops effectively.

PLANTER
FERTILIZER SPREADER
COMBINER
PLOW

Some other Machineries and Equipments used in producing crops are-

  1. Tractor
  2. Tillage equipment
  3. Planting equipment
  4. Application equipment
  5. Harvesting equipment
  6. Global Positioning System
  7. Geographic Information System

Tractor – A tractor is a motorized vehicle that is used to pull heavy loads and to provide power to operate implements. There are two main types of tractors — wheeled and crawler.

  • A wheeled tractor is a tractor that usually has four or more wheels that turn and move the tractor.
  • A crawler tractor is a tractor that has steel or rubber tracks fitted around the wheels that make the tractor move.

Tillage equipment – It is a equipment used to plow or till the soil. It slices, breaks, or cuts the soil in order to prepare the ground, control weeds, or create mulch. The tillage equipment used depends on the type of soil and the crop that is to be grown. Tillage equipment includes plows, harrows, and cultivators.

  • A plow is an implement used to cut, lift, and turn over soil. It is commonly used to prepare the soil for planting. There are various types of plows and the one most commonly used in many countries is the moldboard plow.
  • A harrow is an implement with spikes or disks that is used to cultivate the soil by pulverizing and smoothing it.
  • A cultivator is an implement used to loosen the soil and control weeds between rows of growing crops..

Planting equipment – It is a equipment used to place seeds in the soil for germination. It must be properly adjusted so the right amount of seed is planted at the proper depth in the soil. Planting equipment includes planters and drills.

  • A planter is an implement used to place seeds in the soil at the proper rate, depth, and spacing.
  • A drill is an implement used to plant seeds for germination.

Application equipment – It is a equipment used to apply fertilizer, pesticides, growth regulators, and other materials to crops. It must be properly calibrated and operated so the right amount of material is delivered. The equipment may use dry or liquid materials. Application equipment includes sprayers and dusters.

  • A sprayer is a piece of equipment that uses tanks, pumps, and nozzles to apply liquid materials.
  • A duster is a piece of equipment used to apply dry powder materials..

Harvesting equipment – It is a equipment used to pick, reap, or otherwise gather crops. Different types of crops require different types of equipment. Harvesting equipment includes combines, pickers, balers, and mowers.

  • A combine is a machine used to harvest crops as it moves across a field
  • A picker is a machine used to harvest crops by picking. Cotton is the most common crop harvested with a picker.
  • A mower is a piece of equipment used to cut standing vegetation. Mowers are used to harvest forage crops, such as grass and alfalfa. After mowing, the crop may be left in rows to dry and be picked up by a baler.
  • A baler is a piece of equipment used to harvest forage crops that have been cut, dried, and placed in rows. The baler is pulled behind a tractor and picks the dried vegetation up off the ground.

Global Positioning System (GPS) – It is a system that uses satellites and computers to tell a farmer his or her exact location in a field. The earth is continually circled by 24 GPS satellites. At least four of these satellites are visible from any one point on Earth.
GPS uses three satellites that are connected by an electronic signal with a receiver on the ground. (A fourth satellite is used to verify that the information is accurate.) Distances from satellites to the receiver can be quickly measured. Computers calculate the exact location of the receiver. GPS receivers are generally located on equipment that moves over a field. GPS systems can precisely guide tractors and equipment through a field and program computers to deliver precise amounts of seed, fertilizer, or herbicide to plants in variable amounts.

Geographic Information System (GIS) – It is a system used with GPS to make maps or grids of a field. These maps give a farmer data about soil conditions, crop yield, and other information so he or she can make decisions needed to improve the crops in the field.

Maintenance of Farm Machinery

  1. During the repair of any machinery, appropriate protective clothing should be worn. This includes helmets, goggles, gloves, hearing protection, and safety shoes.
  2. Do not wear baggy clothing, and keep long hair tied back. Loose-fitting clothing and hair can easily catch in rotating machinery parts.
  3. All machinery should be maintained regularly. Any worn or broken parts should be replaced immediately, not fixed in a temporary manner. When repairs are made, the machine should be fixed according to manufacturers’ specifications.
  4. When repairs are made, any guard removed during repair must be replaced before the equipment is used.
  5. Check tire inflation and tread periodically to prevent flats and blowouts.
  6. Whenever preparing to work on a piece of equipment, block wheels to prevent movement. Any jacks used should be stable and in good condition.
  7. Inspect brakes, hitches, safety chains, springs, and shackles regularly for wear, broken or missing parts, and cracks in the welds.
  8. Inspect hydraulic and air lines regularly for wear and cracks. Replace lines that show any sign of damage.
  9. Caution should be taken when working on hydraulic systems. Make sure all pressure in the system is relieved and that the fluid is cool before loosening any fittings or removing lines. Wear leather or rubber gloves.

The Great Exhibition of 1851

One of the landmark events of 19th century Victorian England was the Great Exhibition of 1851. It was one of the most successful cultural events of the century and was an attempt to showcase Britain’s progress and superiority to the rest of the world. Following two decades of political and social upheaval in Europe, Great Britain sought to provide the world with the hope for a better future through the aid of technology.

The Great Exhibition, also known as the ‘The Great Exhibition of the Works of Industry of All Nations, was held from 1st May to 15th October 1851 at the Crystal Palace in Hyde Park, London. It was a celebration of modern technology and design of the Industrial Revolution and was a platform where countries could flaunt their achievements. It was the first-ever exhibition held for manufactured products.

Although its conception is famously associated with Prince Albert, Queen Victoria’s husband, the idea was initially proposed by Henry Cole, a civil servant. When Albert became the president of the ‘Society for the Encouragement of Arts, Manufactures, and Commerce’ in 1943, he backed Cole’s idea for an international fair. They were impressed in particular by the scale of the Paris Exposition of 1849, but they proposed an even larger event, which would be international in scope, where Britain’s engineering and manufactured goods could be compared with those of its international competitors.

Initially there was little interest in the concept of an exhibition by the government of the day, but Henry and Albert continued to develop their idea. They wanted it to be for All Nations, the greatest collection of art in industry, ‘for the purpose of exhibition of competition and encouragement’, and most significantly it was to be self-financing. The government was finally persuaded to form the Royal Commission for the Exhibition of 1851 to establish the viability of hosting such an exhibition.

Dickinson’s Comprehensive Pictures of the Great Exhibition of 1851

Designing and constructing a large enough building in 12 months was one of the biggest challenges. A design competition was staged, which received a total of 245 entries, but none of the proposed structures were suitable – partly because they would be difficult to remove once the event had ended. However, a landscape gardener, Joseph Paxton, who had previously designed greenhouses for the Duke of Devonshire, came up with the idea of the Crystal Palace. 

The Crystal Palace, made entirely of glass and iron, was created exclusively at Hyde Park for the Great Exhibition by Joseph Paxton. It was a temporary structure that was built in 8 months and could be easily assembled and dismantled. The Crystal Palace was created with 294,000 glass panes and was 1,851 feet long, with an interior height of 128 feet, about three times the size of St Paul’s Cathedral. The name resulted from a piece that playwright Douglas Jerrold wrote for Punch magazine, where he referred to it as a “palace of very crystal.” 

William Makepeace Thackeray, one of the leading novelists of the Victorian era, was moved to write a poem about the opening of the Crystal Palace:

“As though ’twere by a wizard’s rod

 Leaps like a fountain from the grass

As blazing arch of lucid glass

 To meet the sun.”

Dickinson’s Comprehensive Pictures of the Great Exhibition of 1851

Queen Victoria officially opened The Great Exhibition of the Works of Industry of All Nations with an elaborate ceremony at noon on May 1, 1851. Famous people of the time attended the Great Exhibition, including Charles Darwin, Karl Marx, Michael Faraday (who assisted with the planning and judging of exhibits), Samuel Colt, members of the Orléanist Royal Family and the writers Charlotte Brontë, Charles Dickens, Lewis Carroll, George Eliot, Alfred Tennyson and William Makepeace Thackeray. 

The exhibition featured objects from the host country, Britain and its colonies, and foreign states. More than 100,000 objects were displayed by over 14,000 exhibitors from around the world. The exhibits displayed were divided into four themes: Machinery, Manufactures, Fine Arts, and Raw Materials. The objects displayed included almost every marvel of the Victorian age, including pottery, porcelain, ironwork, furniture, perfumes, pianos, firearms, fabrics, steam hammers, hydraulic presses, and even the odd house or two. Many more ordinary items were displayed by manufacturers and merchants. Inventors and manufacturers from Britain displayed tools, household items, farm implements, and food products.

Dickinson’s Comprehensive Pictures of the Great Exhibition of 1851

India contributed an elaborate throne of carved ivory, a coat embroidered with pearls, emeralds and rubies, and a magnificent howdah and trappings for a rajah’s elephant. The most anticipated artifact from the Indian subcontinent was “The Great Diamond of Runjeet Singh called the Koh-i-Noor or the Mountain of Light”, the world’s largest known diamond. It was of priceless value, but visitors found it underwhelming, owing to its lack of sparkle. Another diamond was the Daria-i-Noor, a pale pink diamond, one of the rarest in the world.

The Russian exhibits arrived late, having been delayed by ice in the Baltic. When they did arrive, they were breathtaking: huge vases and urns made of porcelain and malachite more than 10ft tall; furs; sledges and Cossack armour. Canada sent a fire engine with painted panels showing Canadian scenes, and a trophy of furs. Chile sent a single lump of gold weighing 50kg, Switzerland sent gold watches. C C Hornung of Copenhagen, Denmark, showed his single-cast iron frame for a pianoforte, the first made in Europe. The American display was headed by a massive eagle, wings outstretched, holding a drapery of the Stars and Stripes, all poised over one of the organs scattered throughout the building. The largest foreign contributor was France, with its sumptuous tapestries, Sevres porcelain and silks from Lyons, enamels from Limoges and furniture. 

Dickinson’s Comprehensive Pictures of the Great Exhibition of 1851

The opening of the Great Exhibition coincided with one of the greatest innovations of the Industrial Revolution, the railways. Visiting London had become feasible and accessible for the masses, thanks to the new railway lines spread across the country. About 6 million people flocked to witness the exhibition between May and October. The ticket was initially priced at £1 each and reduced to one shilling each, which proved much more popular. However, the tickets were still expensive on peak days – Friday and Saturday. The fair brought in an enormous profit of £186,000, which funded the construction of well-known cultural centers in South Kensington like the Science Museum, the Natural History Museum, and the Victoria & Albert Museum.

Shortly after the exhibition, the whole structure of the Crystal Palace was removed from the Hyde Park site and re-erected at Sydenham, in the Kent countryside, now a part of South East London. The structure was transformed into a permanent attraction, and was in use for 85 years until it was destroyed in a fire in 1936.

The Great Exhibition of 1851 has become one of the most defining cultural events of Victorian England and is an enduring symbol of the 19th century. The exhibition set a precedent for the many international exhibitions which followed, inspiring a long succession of international fairs in other cities, including Paris, Dublin, New York, Vienna, and Chicago – almost one a year for the rest of the 19th century. The Great Exhibition was enormously influential in developing many aspects of society, like art and design education, international trade and relations, and tourism.

Animal Husbandry

Animal husbandry is the branch of agriculture concerned with animals that are raised for meat, fibre, milk, or other products. It includes day-to-day care, selective breeding and the raising of livestock. Husbandry has a long history, starting with the Neolithic revolution when animals were first domesticated, from around 13,000 BC onward, predating farming of the first crops. By the time of early civilizations such as ancient Egypt, cattle, sheep, goats and pigs were being raised on farms. Most livestock are herbivores, except for pigs and chickens which are omnivores. Ruminants like cattle and sheep are adapted to feed on grass; they can forage outdoors, or may be fed entirely or in part on rations richer in energy and protein, such as pelleted cereals. Pigs and poultry cannot digest the cellulose in forage, and require other high-protein foods.

The domestication of livestock was driven by the need to have food on hand when hunting was unproductive. The desirable characteristics of a domestic animal are that it should be useful to the domestication, should be able to thrive in his or her company, should breed freely, and be easy to tend. In ancient Egypt, cattle were the most important livestock, and sheep, goats, and pigs were also kept; poultry including ducks, geese, and pigeons were captured in nets and bred on farms, where they were force-fed with dough to fatten them. In northern Europe, agriculture including animal husbandry went into decline when the Roman empire collapsed. Some aspects such as the herding of animals continued throughout the period. By the 11th century, the economy had recovered and the countryside was again productive. The improvements of animal husbandry in the medieval period in Europe went hand in hand with other developments. Improvements to the plough allowed the soil to be tilled to a greater depth. Horses took over from oxen as the main providers of traction, new ideas on crop rotation were developed and the growing of crops for winter fodder gained ground. Peas, beans and vetches became common; they increased soil fertility through nitrogen fixation, allowing more livestock to be kept.

Branches

Dairy Farming – Dairy farming is a class of agriculture for long-term production of milk, which is processed (either on the farm or at a dairy plant, either of which may be called a dairy) for eventual sale of a dairy product. Although any mammal can produce milk, commercial dairy farms are typically one-species enterprises. In developed countries, dairy farms typically consist of high producing dairy cows. Other species used in commercial dairy farming include goats, sheep, water buffaloes, and camels. In Italy, donkey dairies are growing in popularity to produce an alternative milk source for human infants.

Meat industry – The meat industry are the people and companies engaged in modern industrialized livestock agriculture for the production, packing, preservation and marketing of meat (in contrast to dairy products, wool, etc.). In economics, the meat industry is a fusion of primary (agriculture) and secondary (industry) activity and hard to characterize strictly in terms of either one alone. The greater part of the meat industry is the meat packing industry – the segment that handles the slaughtering, processing, packaging, and distribution of animals such as poultry, cattle, pigs, sheep and other livestock. A great portion of the ever-growing meat branch in the food industry involves intensive animal farming in which livestock are kept almost entirely indoors or in restricted outdoor settings like pens. Many aspects of the raising of animals for meat have become industrialized, even many practices more associated with smaller family farms. The production of livestock is a heavily vertically integrated industry where the majority of supply chain stages are integrated and owned by one company.

Cattle – Cattle, taurine cattle, or European cattle (Bos taurus or Bos primigenius taurus) are large domesticated cloven-hooved herbivores. They are a prominent modern member of the subfamily Bovinae, are the most widespread species of the genus Bos. Depending on sex, they are referred to as cows (female) or bulls (male). Cattle are commonly raised as livestock for meat (beef or veal, see beef cattle), for milk (see dairy cattle), and for hides, which are used to make leather. They are used as riding animals and draft animals (oxen or bullocks, which pull carts, plows and other implements). Another product of cattle is their dung, which can be used to create manure or fuel.

Sheep farming – Sheep farming or sheep husbandry is the raising and breeding of domestic sheep. It is a branch of animal husbandry. Sheep are raised principally for their meat (lamb and mutton), milk (sheep’s milk), and fiber (wool). They also yield sheepskin and parchment. Sheep can be raised in a range of temperate climates, including arid zones near the equator and other torrid zones. Farmers build fences, housing, shearing sheds, and other facilities on their property, such as for water, feed, transport, and pest control. Most farms are managed so sheep can graze pastures, sometimes under the control of a shepherd or sheep dog.

Pig farming – Pig farming or hog farming is the raising and breeding of domestic pigs as livestock, and is a branch of animal husbandry. Pigs are farmed principally for food (e.g. pork, bacon, gammon) and skins. Pigs are amenable to many different styles of farming: intensive commercial units, commercial free range enterprises, or extensive farming (being allowed to wander around a village, town or city, or tethered in a simple shelter or kept in a pen outside the owner’s house). Historically, farm pigs were kept in small numbers and were closely associated with the residence of the owner, or in the same village or town.They were valued as a source of meat and fat, and for their ability to convert inedible food into meat and manure, and were often fed household food waste when kept on a homestead. Pigs have been farmed to dispose of municipal garbage on a large scale. All these forms of pig farm are in use today, though intensive farms are by far the most popular, due to their potential to raise a large amount of pigs in a very cost-efficient manner. In developed nations, commercial farms house thousands of pigs in climate-controlled buildings. Pigs are a popular form of livestock, with more than one billion pigs butchered each year worldwide, 100 million of them in the USA. The majority of pigs are used for human food but also supply skin, fat and other materials for use as clothing, ingredients for processed foods, cosmetics, and medical use.

Cuniculture – Cuniculture is the agricultural practice of breeding and raising domestic rabbits as livestock for their meat, fur, or wool. Cuniculture is also employed by rabbit fanciers and hobbyists in the development and betterment of rabbit breeds and the exhibition of those efforts. Scientists practice cuniculture in the use and management of rabbits as model organisms in research. Cuniculture has been practiced all over the world since at least the 5th century.

Poultry farming – Poultry farming is the form of animal husbandry which raises domesticated birds such as chickens, ducks, turkeys and geese to produce meat or eggs for food. It has originated from the agricultural era. Poultry – mostly chickens – are farmed in great numbers. More than 60 billion chickens are killed for consumption annually. Chickens raised for eggs are known as layers, while chickens raised for meat are called broilers.

Aquaculture – Aquaculture (less commonly spelled aquiculture , also known as aquafarming, is the controlled cultivation (“farming”) of aquatic organisms such as fish, crustaceans, mollusks, algae and other organisms of value such as aquatic plants (e.g. lotus). Aquaculture involves cultivating freshwater and saltwater populations under controlled or semi-natural conditions, and can be contrasted with commercial fishing, which is the harvesting of wild fish. Mariculture, commonly known as marine farming, refers specifically to aquaculture practiced in seawater habitats, opposed to in freshwater aquaculture.

Beekeeping – Beekeeping (or apiculture) is the maintenance of bee colonies, commonly in man-made hives, by humans. Most such bees are honey bees in the genus Apis, but other honey-producing bees such as Melipona stingless bees are also kept. A beekeeper (or apiarist) keeps bees in order to collect their honey and other products that the hive produce (including beeswax, propolis, flower pollen, bee pollen, and royal jelly), to pollinate crops, or to produce bees for sale to other beekeepers. A location where bees are kept is called an apiary or “bee yard”.

Insect farming – Insect farming is the practice of raising and breeding insects as livestock, also referred to as minilivestock or micro stock. Insects may be farmed for the commodities they produce (like silk, honey, lac or insect tea), or for them themselves; to be used as food, as feed, as a dye, and otherwise.

Sericulture – Sericulture, or silk farming, is the cultivation of silkworms to produce silk. Although there are several commercial species of silkworms, Bombyx mori (the caterpillar of the domestic silkmoth) is the most widely used and intensively studied silkworm. Silk was believed to have first been produced in China as early as the Neolithic Period. Sericulture has become an important cottage industry in countries such as Brazil, China, France, India, Italy, Japan, Korea, and Russia. Today, China and India are the two main producers, with more than 60% of the world’s annual production.

Environmental Impact

Animal husbandry has a significant impact on the world environment. Being a part of the animal–industrial complex, animal agriculture is the primary driver of climate change, ocean acidification, biodiversity loss, and of the crossing of almost every other planetary boundary, in addition to killing more than 60 billion non-human land animals annually. It is responsible for somewhere between 20 and 33% of the fresh water usage in the world, and livestock, and the production of feed for them, occupy about a third of the earth’s ice-free land. Livestock production is a contributing factor in species extinction, desertification, and habitat destruction. Since the 18th century, people have become increasingly concerned about the welfare of farm animals. Possible measures of welfare include longevity, behavior, physiology, reproduction, freedom from disease, and freedom from immunosuppression. Standards and laws for animal welfare have been created worldwide, broadly in line with the most widely held position in the western world, a form of utilitarianism: that it is morally acceptable for humans to use non-human animals, provided that no unnecessary suffering is caused, and that the benefits to humans outweigh the costs to the livestock. An opposing view is that animals have rights, should not be regarded as property, are not necessary to use, and should never be used by humans.

Study of Tractors – Mostly Used Farm Machine

DESCRIPTION OF A TRACTOR

Tractor, an engineering vehicle, was specially designed to provide a high torque or tractive effort within the low speed, to haul machinery or trailer used in construction or agriculture. The tractor is a special farm machine that helps a wide array of agricultural equipment to complete many roles assign on the farm. Tractors are important tools for farmers in another world we can say that modern farm is incomplete without a tractor. Tractor helps the farmers to cut down extra costs for resources, which is the main purpose to use tractors by farmers. Farm tractor technology helped push up yields and producers get the rewards of higher fuel efficiency.

HISTORY OF TRACTOR ENGINES

The word “TRACTOR” is derived from Latin word “TRAHERE” or “TRACT” which means something that pulls. The first powered farm implements in the early 19th century were portable engines – steam engines on wheels that could be used to drive mechanical farm machinery by way of a flexible belt. Richard Trevithick designed the first ‘semi-portable’ stationary steam engine for agricultural use, known as a “barn engine” in 1812, and it was used to drive a corn threshing machine. The truly portable engine was invented in 1893 by William Tux ford of Boston, Lincolnshire who started manufacture of an engine built around a locomotive-style boiler with horizontal smoke tubes. In the 1850s, John Fowler used a Clayton & Shuttle worth portable engine to drive apparatus in the first public demonstrations of the application of cable haulage to cultivation.

“1882 Harrison Machine Works steam-powered traction engine”

CLASSIFICATIONS OF TRACTOR ENGINES

  1. Utility Tractors
  2. Row Crop Tractors
  3. Orchard Type Tractors
  4. Industrial Tractors
  5. Garden Tractors
  6. Rotary Tillers
  7. Implement Carrier
  8. Earth Moving Tractors

Utility Tractors – A low- to medium-horsepower tractor; used primarily for pulling auxiliary equipment, but also used in construction with attachments for trenching, dozing, breaking, etc.

Row Crop Tractors – A general-purpose or row-crop tractor is tailored specifically to the growing of crops grown in rows, and most especially to cultivating these crops. These tractors are universal machines, capable of both primary tillage and cultivation of a crop.

Orchard Type Tractors – The orchard tractor is a type of tractor that is used in vineries and orchards. These tractors are built to navigate and manoeuvre in small areas or fields These are a special type of tractor used in orchards only. They are usually very high and tall so that the user can sit on the tractor and still pick the fruits or trim the trees. Outside of the surface of the tractor, it is clear, which means that you can get in and around all of the trees without a hassle. Best of all, they can be used in various types of orchards, regardless of what you’ve planted there, whether it is fruit trees or grapes.

Rotary Tillers – These are “walking type” tractors and are usually used in smaller fields and those that are at different height levels. These are places where ordinary equipment often doesn’t work efficiently, yet rotary tillers are small enough to get into small spaces and over hills with ease. A rotary tiller is essentially a motorized cultivator that works by the rotation of blades or tines in order to work the soil. It takes the soil, even hard, chunky soil, and creates a fine, clod-free bed of soil. After you use this equipment to “till” the soil, your garden bed is ready to be planted with any type of seeds you wish to plant.

Industrial tractors – Industrial tractors were once called Tuggers, and they are used to pull loads. In fact, most industrial tractors are not even made for agricultural use, but instead, they are used in factories while pulling things. They come in various models and horsepower strengths.

Garden tractors – Garden tractors tend to have a very small construction size. They are used more for grass-cutting tasks than anything else, or for creating new flower beds in your garden. Garden tractors have wheels that are roughly the size of a scooter’s wheels but are much thicker.

Earth-moving tractors – Earth-moving tractors have to be quite strong and extremely heavy, and they come in both tire and track types. If you’re working on a construction site, including work on dams and quarries, an earth-moving tractor can be a lifesaver.
They move earth to dig holes for basements and new construction, in addition to numerous other tasks, and even though they are expensive they are always built to last. They are used to move and relocate things such as dirt, debris, rocks, mud, or even lumber.

Implement Carrier Tractors – These types of tractors are meant to carry and mount many different types of implements, the chassis frame between the front and rear tires is extended. Therefore, they are able to mount implements that include drills, sprayers, seed drills, rotary sweepers, loaders, and dusters, among others. They come in many different sizes and designs, and the companies that sell them can provide you with the information that you need to make sure that you get the right one.

COMPONENTS OF A TRACTOR

A tractor is made of following main units:

  1. Clutch
  2. Transmission Gears
  3. Differential Unit and Final Drive
  4. Steering System and Brake Steering System
  5. Hydraulic Control System
  6. Hitch and Control Board of Tractor
  7. Power Take-Off Unit
  8. Belt Pulley
  9. Control Board or Dash Board of a Tractor
  10. Tractor Tyre and Front Axle.

Component 1 – Clutch: Clutch is a device, used to connect and disconnect the tractor engine from the transmission gears and drive wheels.

Component 2 -Transmission Gears: A tractor engine runs at high speed, but the rear wheel of the tractor requires power at low speed and high torque. & Torque Converter: This is also called hydro-kinetic transmission. It is a device used on tractors for transmission of power and for multiplying the torque of the engine. It works as a torque multiplier.

Component 3 – Differential Unit: It is a special arrangement of gears to permit one of the rear wheels of the tractor to rotate slower or faster than the other. While turning the tractor on a curved path, the inner wheel has to travel lesser distance than the outer wheel & Final Drive: It is a gear reduction unit in the power trains between the Differential and the Drive wheels. Final drive transmits the power finally to the rear axle and the wheels.

Component 4 – Steering System: The system governing the angular movement of front wheels of a tractor is called Steering system. This system minimizes the efforts of the operator in turning the front wheel with the application of leverages. & Brake: Brake is used to stop or slow down the motion of a tractor.

Component 5 – Hydraulic Control System: It is a mechanism in a tractor to raise, hold or lower the mounted or semi-mounted equipments by hydraulic means. All tractors are equipped with hydraulic control system for operating three point hitch of the tractor.

Component 6 – Hitch: Implements are needed to be hitched properly for efficient and safe operation of the tractor. Implements can be: 1. Trailed 2. Semi-mounted and 3. Mounted.

Component 7 – Power Take-Off Unit (PTO): It is a part of tractor transmission system. It consists of a shaft, a shield and a cover.

Component 8 – Belt Pulley: All tractors are provided with a belt pulley. The function of the pulley is to transmit power from the tractor to stationary machinery by means of a belt. It is used to operate thresher, centrifugal pumps, silage cutter and several other machines

Component 9 – Control Board or Dash Board of a Tractor:

The control board of a tractor generally consists of:

  • Main Switch: When the main switch is on, the electric current flows in the electrical circuit.
  • Throttle Lever: This lever is for increasing or decreasing the speed of the engine.
  • Decompression Lever: This lever releases compression pressure from the combustion chamber of the engine and helps to start the engine.
  • Hour Meter: This meter indicates the engine hour as well as engine revolution per minute.
  • Light Switch: Light switch is for light points only.
  • Horn Hutton: This is for horn of the tractor
  • Battery Charging Indicator: This indicates the charge and discharge of the battery.
  • Oil Pressure Indicator: This indicates the lubricating oil pressure in the system.
  • Water Temperature Gauge: This indicates the temperature of water of the cooling system.

Component 10 – Tractor Tyre: The tyres are available in many sizes with the ply ratings as 4, 6 or 8. The ply rating of tyres indicates the comparative strength of tyres. The higher the rating, the stronger are the tyres. The inflation pressure in the rear wheels of the tractor varies between 0.8 to 1.5 kg/cm . The inflation pressure of the front wheel varies from 1.5 to 2.5kg/cm &
Front Axle: Front axle is the unit on which front wheel is mounted. This wheel is an idler wheel by which tractor is steered in various directions.

APPLICATION OF TRACTORS

Farm tractor designs and styles differ greatly. Tractors are often used on a daily basis for the several agricultural and non agricultural tasks by attaching or operating the light, medium to heavy implements, equipments and machineries according to the requirement and HP of tractors.

The major application of farm tractors for Agricultural and Non Agricultural sectors are given below :-

AGRICULTURAL PURPOSES

Preparing the field by attaching different implements, equipments and machinery for tilling, disking, harrowing, levelling and forming of beds, bunds, furrow & ridges.

Application of organic manure in line or rows by attaching a trailer and organic manure applicator.

Spraying of pesticides in field crops and tress by operating different types of sprayers.

Pumping the ground, canal, river, open well, pond or stored water by operating pumps.

Crushing of sugarcane by operating sugarcane crusher

NON-AGRICULTURAL PURPOSES

Removing the snow by attaching snow blower and grader.

Generating electricity by operating the Alternator/Generator.

Using for defence & airport applications to tow baggage.

Powering of building and road construction equipments.

Breaking of rock with tractor mounted pneumatic compressors.

CONCLUSION

A tractor can act as a best friend to a farmer. In a country like India where farming and agriculture is the leading occupation of the people, a tractor plays a vital role in the life of a farmer. It can deliver several advantages to the farmers and make the task of farming easier. As an efficient machine, it helps the farmer to comprehensively carry out the various works related to the farming. Therefore, with a tractor, you as a farmer in India can expect good profits in the case of farming.

World Mental Health Day

The World Health Organisation recognizes World Mental Health Day on 10 October every year. October 10, 1992 was the first time the World Mental Health Day was observed in over 150+ countries. It was the Deputy Secretary General Richard Hunter whose relentless efforts led to the observance. The day used to be celebrated to educate, and remove the general problems arising from mental illness until 1993. It was only in 1994, that the event began to follow a theme-based approach. For the first time in that year, the event was commemorated on the theme of ‘Improving the Quality of Mental Health Services throughout the World’. It was suggested by the Secretary General Eugene .

Importance of World Mental Health Day

The day is important in the medical world as it aims at improving the mental health issues of people by using various medications and counselling and other important services. In many parts of the world, the preparation for this day is done beforehand and some countries even hold workshops and courses that run for a week or sometimes months. Moreover, this day allows people to speak up about mental health in general and breaks the stigma of society. It is important to know that anyone can face mental issues, but the right diagnosis and counselling can yield positive results in a short period of time.

What is Mental Health?

According to the World Health Organization (WHO)Trusted Source:

“Mental health is a state of well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively, and is able to make a contribution to his or her community.”

  • People sometimes use the term “mental health” to mean the absence of a mental disorder.
  • Mental health can affect daily living, relationships, and physical health. However, this link also works in the other direction.
  • Factors in people’s lives, interpersonal connections, and physical factors can all contribute to mental health disruptions. Looking after mental health can preserve a person’s ability to enjoy life.
  • Doing this involves reaching a balance between life activities, responsibilities, and efforts to achieve psychological resilience.
  • Conditions such as stress, depression, and anxiety can all affect mental health and disrupt a person’s routine. Although the term mental health is in common use, many conditions that doctors recognize as psychological disorders have physical roots.
  • The WHO stress that mental health is “more than just the absence of mental disorders or disabilities.” Peak mental health is about not only avoiding active conditions but also looking after ongoing wellness and happiness.
  • They also emphasize that preserving and restoring mental health is crucial on an individual basis, as well as throughout different communities and societies the world over.

Common Mental Health Disorders

Anxiety disorders – According to the Anxiety and Depression Association of America, Anxiety Disorders are the most common type of mental illness. People with these conditions have severe fear or anxiety, which relates to certain objects or situations. Most people with an anxiety disorder will try to avoid exposure to whatever triggers their anxiety.

Panic disorders – People with a panic disorder experience regular panic attacks, which involve sudden, overwhelming terror or a sense of imminent disaster and death.

Phobias – A phobia is a persistent, excessive, unrealistic fear of an object, person, animal, activity or situation. It is a type of anxiety disorder. A person with a phobia either tries to avoid the thing that triggers the fear, or endures it with great anxiety and distress.

There are Different types of Phobia:

  • Simple phobias: These might involve a disproportionate fear of specific objects, scenarios, or animals. A fear of spiders is a common example.
  • Social phobia: Sometimes known as social anxiety, this is a fear of being subject to the judgment of others. People with social phobia often restrict their exposure to social environments.
  • Agoraphobia: This term refers to a fear of situations in which getting away may be difficult, such as being in an elevator or moving train. Many people misunderstand this phobia as a fear of being outside.

Phobias are deeply personal, and doctors do not know every type. There could be thousands of phobias, and what might seem unusual to one person may be a severe problem that dominates daily life for another.

Obsessive-compulsive disorder (OCD) – People with OCD have obsessions and compulsions. In other words, they experience constant, stressful thoughts and a powerful urge to perform repetitive acts, such as hand washing.

Post-traumatic stress disorder (PTSD) – PTSD can occur after a person experiences or witnesses a deeply stressful or traumatic event. During this type of event, the person thinks that their life or other people’s lives are in danger. They may feel afraid or that they have no control over what is happening. These sensations of trauma and fear may then contribute to PTSD.

Mood disorders – People may also refer to mood disorders as affective disorders or depressive disorders. People with these conditions have significant changes in mood, generally involving either mania, which is a period of high energy and elation, or depression.

Examples of mood disorders include:

  • Major depression: An individual with major depression experiences a constant low mood and loses interest in activities and events that they previously enjoyed. They can feel prolonged periods of sadness or extreme sadness.
  • Bipolar disorder: A person with bipolar disorder experiences unusual changes.Trusted Source in their mood, energy levels, levels of activity, and ability to continue with daily life. Periods of high mood are known as manic phases, while depressive phases bring on low mood.
  • Seasonal affective disorder (SAD) – Reduced daylight triggers during the fall, winter, and early spring months trigger this type of major depression . It is most common in countries far from the equator.

Schizophrenia Disorders – Mental health authorities are still trying to determine whether schizophrenia is a single disorder or a group of related illnesses. It is a highly complex condition. Signs of schizophrenia typically develop between the ages of 16 and 30 years. The individual will have thoughts that appear fragmented, and they may also find it hard to process information. Schizophrenia has negative and positive symptoms. Positive symptoms include delusions, thought disorders, and hallucinations. Negative symptoms include withdrawal, lack of motivation, and a flat or inappropriate mood.

Mental Health Promotion and Protection

An environment that respects and protects basic civil, political, socio-economic and cultural rights is fundamental to mental health. Without the security and freedom provided by these rights, it is difficult to maintain a high level of mental health.

Specific ways to promote mental health include:

  • Early childhood interventions (e.g. providing a stable environment that is sensitive to children’s health and nutritional needs, with protection from threats, opportunities for early learning, and interactions that are responsive, emotionally supportive and developmentally stimulating).
  • Support to children (e.g. life skills programmes, child and youth development programmes); Socio-economic empowerment of women (e.g. improving access to education and microcredit schemes).
  • Social support for elderly populations (e.g. befriending initiatives, community and day centers for the aged); Programmes targeted at vulnerable people, including minorities, indigenous people, migrants and people affected by conflicts and disasters (e.g. psycho-social interventions after disasters).
  • Mental health promotional activities in schools (e.g. programmes involving supportive ecological changes in schools). Mental Health interventions at work (e.g. stress prevention programmes). Housing policies (e.g. housing improvement) Violence prevention programmes (e.g. reducing availability of alcohol and access to arms).
  • Community development programmes (e.g. integrated rural development). Poverty reduction and social protection for the poor.

Early Signs

  • Withdrawing from friends, family, and colleagues.
  • Avoiding activities that they would normally enjoy.
  • Sleeping too much or too little.
  • Eating too much or too little.
  • Feeling hopeless.
  • Having consistently low energy.
  • Using mood-altering substances, including alcohol and nicotine, more frequently.
  • Displaying negative emotions.
  • Being confused.
  • Being unable to complete daily tasks, such as getting to work or cooking a meal.
  • Having persistent thoughts or memories that reappear regularly.
  • Thinking of causing physical harm to themselves or others.
  • Hearing voices.
  • Experiencing delusions.

Treatment

In the context of national efforts to develop and implement mental health policy, It is vital to not only protect and promote the mental well-being of its citizens, but also address the needs of persons with defined mental disorders. Knowledge of what to do about the escalating burden of mental disorders has improved substantially over the past decade. There is a growing body of evidence demonstrating both the efficacy and cost-effectiveness of key interventions for priority mental disorders in countries at different levels of economic development.

Examples of interventions that are cost-effective, feasible, and affordable include:

  • Treatment of depression with psychological treatment and, for moderate to severe cases, antidepressant medicines.
  • Treatment of psychosis with anti-psychotic medicines and psychosocial support.
  • Taxation of alcoholic beverages and restriction of their availability and marketing.
  • A range of effective measures also exists for the prevention of suicide, prevention and treatment of mental disorders in children, prevention and treatment of dementia, and treatment of substance-use disorders.
  • The mental health Gap Action Programme (mhGAP) has produced evidence based guidance for non-specialists to enable them to better identify and manage a range of priority mental health conditions.

Interpersonal Skills

Interpersonal skills, also known as people skills, are the qualities and behaviours one exhibits while interacting with people. They can be defined as character traits, personal attributes, and other non-technical abilities that help you work and communicate with other people.

It is one of the most sought after soft skills. Interpersonal skills is one of the top criteria based on which companies hire their employees. A person with good interpersonal skills can communicate effectively and collaborate with a range of people, which will help them become successful. 

Types of Interpersonal Skills:

The following are some of the essential interpersonal skills:

Communication:  Communication is one of the most important interpersonal skills. Communication skills involves verbal, non verbal, and written. Regardless of the field of work, the ability to express your thoughts clearly and effectively with others verbally and in writing is crucial.

Active Listening: Listening goes hand in hand with good communication skills. Active listening involves paying close attention to what the other person is saying and taking the time to absorb and reflect on what they say. It helps you truly understand what someone is trying to convey. Listening demands the ability to decode and interpret verbal messages and nonverbal cues, like the tone of voice, facial expressions, and body language.

Empathy: Empathy is the ability to understand what another person is experiencing and is an essential part of being a good manager, employee, or colleague. This skill can help one get along with their colleagues and form meaningful relationships at the workplace. 

Emotional Intelligence: People who have high emotional intelligence are good at identifying and meeting the needs of others while taking responsibility for their own needs and feelings.

Teamwork: Teamwork is essential in almost every industry, and companies expect employees to be team players. Regardless of the role, it is necessary to collaborate and work together towards a common goal. 

Conflict Management: Conflict management or conflict resolution skills is needed to mediate and resolve workplace conflicts effectively. Poor communication and lack of interpersonal skills can easily cause simple disagreements to flare up for the worse, affecting the work environment. Having good conflict management skills can help keep the morale high and diffuse conflicts. 

Negotiation: Negotiation is a necessary skill for many positions. Depending on the specific job, it might involve creating formal agreements (or contracts) between clients or helping colleagues solve a problem and determine a solution. To be a good negotiator, you must be able to listen to others, use creative problem solving, and arrive at an outcome that satisfies everyone.

Positive Attitude: A positive attitude can take you a long way. A positive attitude plays a vital role in maintaining a good work environment to work. Being positive during difficult situations will make tasks easier, encourage others and boost morale.

Ways to Improve Interpersonal Skills:

Cultivate a positive outlook. 

Control your emotions. 

Practice active listening.

Be assertive. 

Practice empathy.

Maintain good relationships. 

Master good communication skills

Attend classes or workshops

In today’s world, technical skills alone won’t guarantee one a job. Strong interpersonal skills help you stand out from the crowd. They complement your technical abilities, enhance performance, boost social interactions, and give you an edge over your competition. Employers look for candidates with good interpersonal skills, as they can be effective communicators, great leaders, good team players and efficient managers.

The three-tier consumer grievances machinery under the consumer protection act

The three-tier consumer grievances machinery under the consumer protection act are :

  1. District Forum Each District Forum shall consist of a person who is or has been qualified as a District judge, as the President. There must be two other persons who are not less than thirty-five years of age and also possesses a degree from a recognized university. The persons must have adequate knowledge in the field of economics, commerce, industry, public affairs, and administration. The district forum must have the jurisdiction to entertain such complaints where the value of goods or services and the compensation, does not exceed Rs. twenty lakhs. The need for district forums for consumer redressal is that majority of the people who face any consumer rights violation are unable to file a complaint in a state or national forum because such have to look at matters concerning various other district forums which result in a large number of pending cases. District forums are also enabled with a faster way of dispensing consumer redressal as the number of claims is pretty less than that of State/National redressal forums which enables normal people to seek a solution for their problems.
  2. State Commission Each State Commission shall consist of a person who is or has been a judge of the High Court as its president. The Commission also consists of not less than two members, who are above thirty-five years of age and also possess a degree from a recognized university. The persons must have adequate knowledge in the field of economics, commerce, industry, public affairs, and administration. The Act also states that not less than fifty percent of the members shall be from amongst the persons having a judicial background. The State Commission has a jurisdiction to entertain cases where the value of goods or services or the compensation claimed, if any, exceeds the number of Rs. twenty lakhs but does not exceed Rs. one crore. It also entertains appeals against any District Forum within the state and also looks after any pending disputes or cases decided by any of the District forums in which the forums have exercised a jurisdiction not vested in them by the law, or has been exercised illegally or with any material irregularity.
  3. National Commission The National Commission shall consist of a person, who is or has been a judge of the Supreme Court, to be appointed by the Central Government, shall be the President, provided that no appointment shall be made except after the consultation with the Chief Justice of India. The commission shall consist of not less than four members of its executive committee who shall not be less than thirty-five years of age and must be graduates from a recognized university. They must also be specialized in the areas of commerce, economics, and administration. The jurisdiction of the commission shall extend to any case where the compensation amount might exceed Rs. one crore and the Commission shall also entertain appeals against State Commissions.

The Commission also has the power to check any pending disputes or cases decided by any of the State Commissions where the State Commission has exercised a jurisdiction not vested in it by law or it has been exercised illegally or with any material irregularity Power of redressal forums There are various powers for all of the redressal forums with regards to its jurisdiction.
Some of them include:

  1. Examining, enforcing as well as summoning the witness on oath;
  2. Discovering and producing any material evidence;
  3. Receiving evidence on affidavit;
  4. Requesting for the report or test analysis from the concerned authorities and laboratories;
  5. Issuing commission for examining the witness; 6. Enforcing any other powers prescribed by the Central or State Government Limitation period

Emotional Intelligence

Emotional intelligence, also known as the emotional intelligence quotient (EIQ) or emotional quotient (EQ), is the ability to perceive, control, and manage emotions. Although the term first appeared in 1964, it gained popularity in the 1995 best-selling book Emotional Intelligence, written by science journalist Daniel Goleman. Goleman defined EI as the array of skills and characteristics that drive leadership performance. Emotional intelligence helps build stronger relationships, increase performance at school and work, and achieve professional and personal goals. It can also help connect with your feelings, turn intention into action, and make informed decisions about what matters the most. Since its popularization in recent decades, methods of developing EI have become widely sought by individuals seeking to become more effective leaders. 

Abilities:

Mayer, Salovey and Caruso developed the four-branch ability model of emotional intelligence. They divide the abilities and skills of emotional intelligence into four areas – 

The ability to perceive emotion 

The ability to use emotion to facilitate thought 

The ability to understand emotions

The ability to manage emotions 

Components:

According to Daniel Goleman, an American psychologist who helped to popularize emotional intelligence, there are five main components to it:

Self Awareness: Self-awareness refers to the capacity to recognize and understand emotions and how they can affect others. Self-awareness is associated with being open to different experiences and new ideas and learning from social interactions. It involves knowing your strengths and weaknesses. 

Self Regulation: Self-regulation includes being flexible, coping with change, and managing conflict. It also refers to diffusing difficult or tense situations and being aware of how one’s actions affect others and taking ownership of these actions. It involves the appropriate expression of emotion.

Empathy: Empathy, or the ability to understand how others are feeling, is critical to emotional intelligence. This component enables an individual to respond appropriately to other people based on recognizing their emotions. Being empathetic also allows you to understand the power dynamics that often influence social relationships, especially in workplaces. It is vital for guiding your interactions with different people you encounter each day.

Social Skills: Social Skills refers to interacting well with other people. It involves applying an understanding of the emotions of ourselves and others to communicate and interact with others on a day-to-day basis. Different social skills include – active listening, verbal communication skills, non-verbal communication skills, leadership, and developing rapport.

Motivation: Motivation is another important emotional intelligence skill. Emotionally intelligent people are motivated by things beyond external rewards like fame, money, recognition, and acclaim. Instead, they have the desire to fulfil their own inner needs and goals. They seek internal rewards, experience flow from being totally in tune with activity, and pursue peak experiences. Those who are competent in this area tend to be action-oriented. They set goals, have a high need for achievement, and are always looking for ways to do better.

Ways to improve emotional intelligence:

Practice observing how you feel

Pay attention to how you behave

Take responsibility for your feelings

Take time to celebrate the positive

Acknowledge your emotional triggers

Today, studies show that emotional intelligence (EQ) is more important than IQ. Individuals can improve their emotional intelligence to live a successful life. Being emotionally intelligent is important to how you respond to what life gives us. It’s also an important component of compassion and understanding the deeper reasons behind other people’s actions.

Dinosaurs and Prehistoric Life

Three hundred million years before human first stood upright, reptiles known as dinosaurs ruled supreme. Some evolved to become the largest land animals ever to walk on Earth. Other were savage predators. The dinosaurs reign ended about 65 million years ago, probably when a asteroid smashed into the earth and caused them to extinct. In the period that followed, mammals were the dominant species, evolving to produce some amazing creatures, including, eventually us.

The Beginning of life

The Beginning Life on earth began about 3,5600 million years ago. When Earth first formed, it was too hot for life to exist. The first living things were bacteria, which developed in deep-sea springs or muddy pools near volcanoes after the earth had cooled. The bacteria took their energy from chemicals in eater, and slowly developed into more complex life forms, a process known as evolution. Many new living things began to develop by 3,000 million years ago, after some early life forms found a way of getting energy from sunlight and using it to make food. This process is called photosynthesis. During Photosynthesis, Plants release the gas oxygen. The first animals probably looked a little like tiny tadpoles, They lived in the shallow seas that covered earth about 1,200 million years ago and thrived on the new supplies of oxygen in the atmosphere. Slowly, these tiny animals grew together in clusters and developed into the first sponges.

Stromatolites are layers of blue-green algae and rocks. These algae were among the earliest living things to make food by photosynthesis.

Giant Forest and Insects

Plants began to grow on land around 475 million years ago. These plants lived in swamps and on the muddy shores of rivers. They probably had a waxy coating to stop the salty waters and the sun from drying them out. Plant gradually developed roots to reach water underground. They soon spread beyond the shores and began to the land green. Early plants were able to grow so big because of the climate long ago. In many places the air was damp , rather like it in tropical jungles today. As plants crowded together, they grew taller and taller as they competed for the light. Plants in the great early forests included huge horsetails, club mosses and ferns up to 50 meters tall, That is as high as 10 double Decker buses stacked on top of each other. The first insects were probably the bristle tails, which were the size of the a large prawn.. they had no wings and scurried about the ancient swamps on little legs, They used their bristles to sense movements in the air that warned them a predator was about. They had claws on their mouth-parts that they used to feed on plants and waste.

Bristletails
These ferns were common in the Carboniferous and Permian periods between 300 and 270 million years ago. While they had fern-like leaves, they produced seeds rather than spores. This 300 million year old fern is in an ironstone concretion. Photographed at the State Museum, Pennsylvania, USA.
Fossil dragonfly. A fossilized dragonfly preserved in rock. Fossilization occurs when an organism is buried and its body structures are slowly replaced by minerals, leaving an impression in the rock. Dragonflies are large carnivorous insects which catch other insects in mid-flight. Insects made their first appearance in geological history in the Devonian period, between 395 and 345 million years ago. This dragonfly lived in the Upper Jurassic period, 140 million years ago. The fossil comes from Kimmeridge, Solnhofen, Germany.
This giant swampy forest is from about 300 million years ago.

Rise of the Reptiles

The first reptile was probably Hylonomus, which lived 315 million years ago. Hylonomus was 20 centimetres long and looked rather like a modern lizard. Reptiles like these evolved from a group of amphibian-like tetrapods that laid their eggs on land. Inside the eggs,the young fed on yolks,which made them strong and more likely to survive. Reptiles soon became the dominant species on land. Some early reptiles lived permanently in water. The plesiosaurs had large paddle-like legs for moving through the water and long necks for reaching out to catch fish. Ichthyosaurs looked more like large, toothy dolphins. they were swimming in the oceans at the same time as dinosaurs were living on the land.

Hylonomus used its small sharp teeth to eat millipedes and early insects.
The group of reptiles known as Pareiasaurs had plates of bony Armour over their bodies. They lived about 260 million years ago. One type of pareiasaurs was Scutosurus which means “shield lizard.”
Dimentrodon’s spiny sail probably helped it to warm up and cool down.
Ichthyosaurs were sleek, fast-swimming reptiles.

Dawn of the Dinosaurs

The first dinosaurs developed from other reptiles from other reptiles about 230 million years ago. At this time, the world looked very different. There were no birds or mammals, and, although there were ferns and trees, there were no grasses or flowering plants. Vast areas were desert, Dinosaurs dominated the world for 150 million years. Dinosaurs lived on land. Some reptiles did live live in the sea, including Plesiosaurus, which was not related to dinosaurs. This large carnivorous animal had along neck and sharp teeth to catch fish. Other reptiles, such as the Pterosaurs, could fly. They had wings made of skin, similar to those of bats. Some dinosaurs might have hunted in packs, working together in order to catch and bring down larger dinosaurs. Their are several theories about why dinosaurs died out about 65 million years ago. The main one is that a giant asteroid crashed into earth around this time. The impact would have created dust, fires, tsunamis, (giant waves) and volcanic eruptions that caused a huge change in planet”s climate. it seems likely that the wold became freezing cold, and the dinosaurs simply could not survive in the icy conditions.

Brachiosaurus was one of the largest sauropods-gigantic, slow-moving plant eaters. Sauropods included some of the biggest land animals of all time.
Compsognathus, which means “pretty Jaw” lived about 150 million years ago and was only about a metre long.
Plesiosaurus lived in the sea and could grow upto to 12 meter long.
Stegosaurus used its spiked tail for defense and beaked mouth to bite off plants to eat.
Gallimimus was upto 6 meters long and about 3.5 meters tall.
Argentinosaurus grew to over 35 meters long. Even so, it was prey to Giganotosaurus.
Giganotosaurs
Tyrannosaurus Rex’s teeth could be up to 30 centimetres long.
Triceratops used its horns for defense.

Early Birds

Scientists believe that birds developed from dinosaurs. They have discovered the fossil remains of feathered dinosaurs that many people believe are descended from dinosaurs. Archaeopteryx is the oldest known bird in the world. It flew in ancient skies about 150 million years ago. It was a meat – eating bird about the size of a cow that probably flew fairly short distances at a time. It had feathers like bird, but it also had teeth and clawed hand rather like a dinosaur.

A fossil of an Archaeopteryx
The largest of the prehistoric birds was Aepyornis, also called the Elephant bird.

The Rise of Mammals

The 1st mammals developed almost 200 million years ago. During the time of the dinosaurs, mammals were small, furry creatures. They looked rather like the rats and shrews of today, and they ate insects. They scurried around at night and probably lived in holes underground to hide from dinosaurs. After the dinosaurs died out, many new kind of mammals slowly developed.

The 1st mammal was probably Megazostrodon, a small rat like animal.

From Apes to Humans

Primates are a group of mammals that includes apes, monkeys and humans. The 1st primates lived on earth about 50 million years ago, but they looked rather like squirrels. Over million of years, different kinds of primates evolved. Between 20 and 10 million years ago, giant apes were common in Africa. The Neanderthals were an ancient human species that lived in Europe and Asia from about 300,000 to 30,000 years ago, when they became extinct. Long ago, there were other human species, but all of these died out. One was Homo erectus, perhaps our earliest human ancestor. Homo erectus first appeared almost 2 million years ago and died out 100,000 years ago. The 1st people depended on wild plants and animals for food. They used sharp sticks to spear animals or knock them from trees. Their uses of tools and their ability to work together were two of the things that made early humans so successful. Around 5,000 years ago, people began to write and read. This was the end of the prehistoric period because started to write down their history.

Genetic Disorders

A genetic disorder is a genetic problem caused by one or more abnormalities formed in the genome. Most genetic disorders are quite rare and affect one person in every several thousands or millions. Genetic disorders may be hereditary, meaning that they are passed down from the parents’ genes. In other genetic disorders, defects may be caused by new mutations or changes to the DNA. In such cases, the defect will only be passed down if it occurs in the germ-line.

Gene related disorders Autosomal dominant disorders

Autosomal Dominant – A pattern of inheritance in which an affected individual has one copy of a mutant gene and one normal gene on a pair of autosomal chromosomes. (In contrast, autosomal recessive diseases require that the individual have two copies of the mutant gene.)

Types:-

Chondrodystropic dwarfism– A congenital dwarfism in which the disturbed development of the cartilage of the long bones arrests the growth of long bones, resulting in extremely shortened extremities. People with chondrodystrophy have a normal-sized trunk and abnormally short limbs and extremities (dwarfism). Those affected with the disorder often call themselves dwarfs, little people or short-statured persons. Over 100 specific skeletal dysplasias have been identified. Chondrodystrophy is found in all races and in both females and male and occurs in around one of every 25,000 children.

Myotonic muscular dystrophy– Myotonic dystrophy (DM) is a form of muscular dystrophy that affects muscles and many other organs in the body. The term “muscular dystrophy” means progressive muscle degeneration, with weakness and shrinkage of the muscle tissue. DM is divided into two types;

  • Type 1 DM (DM1), long known as Steinert disease, occurs when a gene on chromosome 19 called DMPK contains an abnormally expanded section located close to the regulation region of another gene, SIX5.
  • Type 2 DM (DM2), recognized in 1994 as a milder version of DM1, is caused by an abnormally expanded section in a gene on chromosome 3 called ZNF9. DM2 was originally called PROMM, for proximal myotonic myopathy, a term that has remained in use but is somewhat less common than the term DM2.

Huntington’s disease– An inherited condition in which nerve cells in the brain break down over time.It typically starts in a person’s 30s or 40s. Usually, Huntington’s disease results in progressive movement, thinking (cognitive) and psychiatric symptoms.No cure exists, but drugs, physiotherapy and talk therapy can help manage some symptoms.

Neurofibromatosis– A condition that causes tumors to form in the brain, spinal cord and nerves. Neurofibromatosis is usually non-cancerous. There are three types of this condition.

  • Type 1 usually appears in childhood, while Types 2 and 3 appear in early adulthood.
  • Type 1 can cause bone deformities, learning disabilities and high blood pressure.
  • Type 2 can cause hearing loss, vision loss and difficulty with balance.
  • Type 3 can cause chronic pain throughout the body.
  • Some cases may not require treatment other than careful observation. Other cases may require chemotherapy, radiation therapy or surgery.

Hypercholesterolemia– High amounts of cholesterol in the blood. High cholesterol can limit blood flow, increasing the risk of a heart attack or stroke. It’s detected by a blood test. High cholesterol has no symptoms. Treatments include medication, a healthy diet and exercise.

Retinoblastoma- An eye cancer that begins in the back of the eye (retina), most commonly in children. It may occur in one or both eyes. It has few, if any, symptoms at first. It may be noticed if a pupil appears white when light is shone into the eye, sometimes with flash photography. Eyes may appear to be looking in different directions. Treatments include chemotherapy, radiation and laser therapy.

Autosomal recessive disorders – To have an autosomal recessive disorder, you inherit two mutated genes, one from each parent. These disorders are usually passed on by two carriers. Their health is rarely affected, but they have one mutated gene (recessive gene) and one normal gene (dominant gene) for the condition.

Types:

Cystic Fibrosis – An inherited life-threatening disorder that damages the lungs and digestive system.It affects the cells that produce mucus, sweat and digestive juices. It causes these fluids to become thick and sticky. They then plug up tubes, ducts and passageways. Symptoms vary and can include cough, repeated lung infections, inability to gain weight and fatty stools.
Treatments may ease symptoms and reduce complications. Newborn screening helps with early diagnosis.

Sickle cell disease – A group of disorders that cause red blood cells to become misshapen and break down. With sickle cell disease, an inherited group of disorders, red blood cells contort into a sickle shape. The cells die early, leaving a shortage of healthy red blood cells (sickle cell anaemia) and can block blood flow causing pain (sickle cell crisis). Infections, pain and fatigue are symptoms of sickle cell disease.Treatments include medication, blood transfusions and rarely a bone-marrow transplant.

Thalassaemia – A blood disorder involving lower-than-normal amounts of an oxygen-carrying protein. Thalassemia is an inherited blood disorder characterized by less oxygen-carrying protein (haemoglobin) and fewer red blood cells in the body than normal.
Symptoms include fatigue, weakness, paleness and slow growth. Mild forms may not need treatment. Severe forms may require blood transfusions or a donor stem-cell transplant.

Alkaptonuria (black urine disease) – Alkaptonuria, or “black urine disease”, is a very rare inherited disorder that prevents the body fully breaking down two protein building blocks (amino acids) called tyrosine and phenylalanine. It results in a build-up of a chemical called homogentisic acid in the body.

Phenylketonuria – A birth defect that causes an amino acid called phenylalanine to build up in the body. Newborns should be screened for PKU. Untreated phenylketonuria can lead to brain damage, intellectual disabilities, behavioral symptoms or seizures. Treatment includes a strict diet with limited protein.

Albinism – Albinism is a rare group of genetic disorders that cause the skin, hair, or eyes to have little or no color. Albinism is also associated with vision problems. According to the National Organization for Albinism and Hypopigmentation, about 1 in 18,000 to 20,000 people in the United States have a form of albinism.

Tay-Sachs Disease – A rare, inherited disorder that destroys nerve cells in the brain and spinal cord. Tay-Sachs disease is typically found in people with certain ancestry, such as Eastern European Jews. A fatty substance in the brain destroys nerve cells. Symptoms of slowed development usually appear around six months of age. Symptoms progress until they lead to death, often around age four. There is no cure for Tay-Sachs disease, but research is ongoing.

Gaucher,s disease – Gaucher disease is an inherited condition (passed down through families). It is a lysosomal storage disorder, a type of disease that causes fatty substances to build up in the bone marrow, liver and spleen. The fatty substances (sphingolipids) weaken bones and enlarge the organs, so they can’t work like they should.

Galactosemia – Galactosemia is a rare, hereditary disorder of carbohydrate metabolism that affects the body’s ability to convert galactose (a sugar contained in milk, including human mother’s milk) to glucose (a different type of sugar).

Sex linked dominant disorders – Sex-linked dominant is a rare way that a trait or disorder can be passed down through families. One abnormal gene on the X chromosome can cause a sex-linked dominant disease.

Types:

Fragile X-syndrome – A genetic condition causing intellectual disability. Fragile X syndrome causes mild to severe intellectual disability. It affects both males and females, but females usually have milder symptoms. Symptoms include delays in talking, anxiety and hyperactive behaviour. Some people have seizures. Physical features might include large ears, a long face, a prominent jaw and forehead and flat feet. Therapy can be used to treat learning disabilities. Medication may be used to treat anxiety and mood disorders.

Vitamin-D resistant rickets – Hypophosphatemic rickets (previously called vitamin D-resistant rickets) is a disorder in which the bones become painfully soft and bend easily, due to low levels of phosphate in the blood. Symptoms usually begin in early childhood and can range in severity

Sex linked recessive disorders

Types:

Haemophilia (Bleeder’s Disease) – Hemophilia is usually an inherited bleeding disorder in which the blood does not clot properly. This can lead to spontaneous bleeding as well as bleeding following injuries or surgery. Blood contains many proteins called clotting factors that can help to stop bleeding.

Red green Colour blindness – Red-green color blindness is the most common type of color deficiency. Also known as deuteranopia, this is most likely a congenital condition, meaning that you’re born with it. If you have this type of color blindness, you may have difficulty seeing different shades of red, green, and yellow.

X linked Ichthyosis (XLI) – X-linked ichthyosis (abbreviated XLI) is a skin condition caused by the hereditary deficiency of the steroid sulfatase (STS) enzyme that affects 1 in 2000 to 1 in 6000 males. XLI manifests with dry, scaly skin and is due to deletions or mutations in the STS gene.

Chromosome disorder – An abnormal condition due to something unusual in an individual’s chromosomes. For example, Down syndrome is a chromosome disorder caused by the presence of an extra copy of chromosome 21, and Turner syndrome is most often due to the presence of only a single sex chromosome: one X chromosome.

Autosomal Trisomy in Human beings

Types:-

Down syndrome (trisomy of 21st chromosomes) – A genetic chromosome 21 disorder causing developmental and intellectual delays. Down’s syndrome is a genetic disorder caused when abnormal cell division results in extra genetic material from chromosome 21. Down’s syndrome causes a distinct facial appearance, intellectual disability and developmental delays. It may be associated with thyroid or heart disease. Early intervention programmes with a team of therapists and special educators who can treat each child’s specific situation are helpful in managing Down’s syndrome.

Edward Syndrome (trisomy of 18th chromosomes) – A condition that causes severe developmental delays due to an extra chromosome 18. A first-trimester screening that includes a blood test and ultrasound offers early information about a baby’s risk of having it. A second trimester blood test called a quad screen can also detect it. Symptoms include low birth weight, small abnormally shaped head and birth defects in organs that are often life threatening. Edwards’ syndrome has no treatment and is usually fatal before birth or within the first year of life.

Patau syndrome (trisomy of 13th chromosomes) – A condition in which a person has an extra chromosome 13. Prenatal testing can detect Patau syndrome during pregnancy. Patau syndrome causes severe intellectual disability and physical defects. Most infants with this condition don’t live past their first week of life. Treatment varies from child to child and focuses on relieving symptoms and managing complications.

Deletion in Chromosomes – In genetics, a deletion (also called gene deletion, deficiency, or deletion mutation) (sign: Δ) is a mutation (a genetic aberration) in which a part of a chromosome or a sequence of DNA is lost during DNA replication. Any number of nucleotides can be deleted, from a single base to an entire piece of chromosome.

Types:-

Cri-Du-chat Syndrome Cri du chat syndrome is a rare genetic disorder due to a partial chromosome deletion on chromosome 5. Its name is a French term (“cat-cry” or “call of the cat”) referring to the characteristic cat-like cry of affected children.

Wolf-Hirschhorn Syndrome(WHS) – Wolf-Hirschhorn syndrome (WHS) is a genetic disorder that affects many parts of the body. The major features include a characteristic facial appearance, delayed growth and development, intellectual disability , low muscle tone ( hypotonia ), and seizures.

Translocation in chromosomes – In genetics, chromosome translocation is a phenomenon that results in unusual rearrangement of chromosomes. This includes balanced and unbalanced translocation, with two main types: reciprocal-, and Robertson Ian translocation.

Types:-

Chronic myelogenous Leukemia (CML Ttanslocation between 9th and 22nd chromosomes) – A slowly progressing and uncommon type of blood-cell cancer that begins in the bone marrow. Chronic myeloid leukaemia typically affects older adults. It’s caused by a chromosome mutation that occurs spontaneously. Doctors aren’t sure what causes the mutation.Many people don’t develop symptoms until later stages and the diagnosis is only made through routine blood work. When symptoms do occur, they include bleeding easily, feeling run down or tired, weight loss, pale skin and night sweats. Treatments include targeted drugs, stem-cell transplant, chemotherapy and biological therapy.

Burkitt’s Lymphoma (Translocation between 8th and 14th chromosomes) – Burkitt lymphoma (BL) is a very fast-growing type of cancer. It is a form of B-cell non-Hodgkin’s lymphoma. Signs and symptoms may differ depending on the form of BL and the organs or body systems involved. When it spreads, weakness and fatigue often develop. Lymphoma cells may build up in the lymph nodes and other organs, causing swelling.

Sex chromosomes linked Disorders – It can be either an autosomal chromosome or a sex chromosome. Sex-linked diseases are inherited through one of the sex chromosomes, which are the X and Y chromosomes. Dominant inheritance occurs when an abnormal gene from one parent can cause a disease, even though a matching gene from the other parent is normal.

Types:-

Turner syndrome( X – monosomy = 44+ XO) – A chromosomal disorder in which a female is born with only one X chromosome
Turner syndrome results from a missing or incomplete sex chromosome. Symptoms include short stature, delayed puberty, infertility, heart defects and certain learning disabilities. Treatment involves hormone therapy. Fertility treatment may be necessary for women who want to become pregnant.

Klinefelter Syndrome (extra X- chromosomes along with Y- chromosomes) – Klinefelter syndrome is a chromosomal condition in boys and men that can affect physical and intellectual development. Most commonly, affected individuals are taller than average are unable to father biological children (infertile); however the signs and symptoms of Klinefelter syndrome vary among boys and men with this condition. In some cases, the features of the condition are so mild that the condition is not diagnosed until puberty or adulthood, and researchers believe that up to 75 percent of affected men and boys are never diagnosed.

Jacobs syndrome ( XYY- with Extra Y- chromosomes) – Males with XYY syndrome have 47 chromosomes because of the extra Y chromosome. This condition is also sometimes called Jacob’s syndrome, XYY karyotype, or YY syndrome. According to the National Institutes of Health, XYY syndrome occurs in 1 out of every 1,000 boys.

Poly X females or Triplo X (with Extra X- chromosomes) – An abnormality resulting in an extra X chromosome in some females.Triple X syndrome is usually caused by malformation of an egg or sperm cell or by an error early in embryo development.
Many women have few or no symptoms. In most cases, no treatment is required. Those who experience developmental delays and learning disabilities may require intervention, such as counselling.

Diagnosis

Due to the wide range of genetic disorders that are known, diagnosis is widely varied and dependent of the disorder. The basic aspects of a genetic disorder rests on the inheritance of genetic material. With an in depth family history, it is possible to anticipate possible disorders in children which direct medical professionals to specific tests depending on the disorder and allow parents the chance to prepare for potential lifestyle changes, anticipate the possibility of stillbirth, or contemplate termination Prenatal diagnosis can detect the presence of characteristic abnormalities in foetal development through ultrasound, or detect the presence of characteristic substances via invasive procedures which involve inserting probes or needles into the uterus such as in amniocentesis.

Prognosis

Not all genetic disorders directly result in death; however, there are no known cures for genetic disorders. Many genetic disorders affect stages of development, such as Down syndrome, while others result in purely physical symptoms such as muscular dystrophy. Other disorders, such as Huntington’s disease, show no signs until adulthood. During the active time of a genetic disorder, patients mostly rely on maintaining or slowing the degradation of quality of life and maintain patient autonomy. This includes physical therapy, pain management, and may include a selection of alternative medicine programs.

Treatment

The treatment of genetic disorders is an ongoing battle with over 1800 gene therapy clinical trials having been completed, are ongoing, or have been approved worldwide. Despite this, most treatment options revolve around treating the symptoms of the disorders in an attempt to improve patient quality of life. Gene therapy refers to a form of treatment where a healthy gene is introduced to a patient. This should alleviate the defect caused by a faulty gene or slow the progression of disease. A major obstacle has been the delivery of genes to the appropriate cell, tissue, and organ affected by the disorder. How does one introduce a gene into the potentially trillions of cells which carry the defective copy? This question has been the roadblock between understanding the genetic disorder and correcting the genetic disorder.

Conclusion

Genetic disorders are a topic in biology that cannot be avoided. The fact is that genetic disorders can happen in humans, plants or animal. No one and nothing is safe from a genetic disorder. A genetic disorder can appear in the first years off life, or can appear much later in life when least expected. A basic principal of biology states that the behaviour of chromosomes during the meiosis process can account for genetic inheritance patterns.

A Brief Overview of The Indian Constitution

The Constitution of India is the supreme law of the country. It is the fundamental governing document that provides a comprehensive framework to guide and govern the country. The Constituent Assembly of India on adopted the Constitution on 26th November, 1949. It came into effect on 26th January 1950, celebrated as Republic Day in India, replacing the Government of India Act 1935, and the Dominion of India became the Republic of India. 

The Constitution of India establishes the main organs – executive, legislature, and judiciary, defining their powers, states the fundamental rights and the responsibilities of citizens. The Indian Constitution is the world’s lengthiest for any sovereign nation. At its enactment, the original text of the Constitution contained 395 articles in 22 parts and 8 schedules. At about 145,000 words, it is the second-longest active Constitution in the world, after the Constitution of Alabama. The Constitution has a preamble and 470 articles, in 25 parts, with 12 schedules and 5 appendices. It was neither printed or typed, but was handwritten and calligraphed in both Hindi and English.

The Constituent Assembly:

The Constituent Assembly was responsible was drafting the Constitution. The members were elected indirectly by the people by the ‘Provincial Assemblies’ by a single, transferable-vote system of proportional representation. The Constituent Assembly met for the first time on 9 December 1946, reassembling on 14 August 1947 as a sovereign body. The constitution was drafted by 299 delegates, and the assembly took almost 3 years to frame the document holding 11 sessions over 165 days.

Dr. B.R Ambedkar, the chairman of the Drafting Committee, was the chief architect and widely known as the Father of the Indian Constitution. Some of the prominent members of the assembly included – Jawaharlal Nehru, C. Rajagopalachari, Rajendra Prasad, Vallabhbhai Patel, Abul Kalam Azad, Shyama Prasad Mukherjee, Nalini Ranjan Ghosh, and Balwantrai Mehta, Sarojini Naidu, Hansa Mehta, Durgabai Deshmukh, Amrit Kaur, and Vijaya Lakshmi Pandit. Following India’s independence from the British Government in 1947, its members served as the nation’s first Parliament.  

The Preamble:

A preamble is an introductory statement in a document that explains the philosophy and objectives behind it. The Preamble contains the intention of the makers and the history behind its creation. The Preamble declares India to be a sovereign, socialist, secular, and democratic republic. The objectives stated by the Preamble are to secure justice, liberty, equality for all citizens and promote fraternity to maintain the unity and integrity of the nation. These objectives specified in the Preamble cannot be amended and constitute the basic structure of the Indian Constitution. 

Keywords of the Preamble:

We, The People of India: The Constitution was created and made by the people through representatives, without any external power. 

Sovereign: People have the supreme right to make decisions on internal as well as external matters. No external power can dictate the government of India.

Socialist: Wealth is generated socially and should be shared equally by society. Government should regulate the ownership of land and industry to reduce social and economic inequalities.

Secular: Citizens have complete freedom to follow any religion. The government treats all religious beliefs and practices with equal respect. 

Democratic: A form of government where people have equal political rights, elect their rulers, and hold them accountable. 

Republic: The head of the state is an elected person and not a hereditary position.

 Justice:  Citizens will not be discriminated against by their caste, religion, and gender. Government should work for the welfare of all, especially of the disadvantaged groups.

Liberty: There are no restrictions on the citizens in what they think, how they wish to express their thoughts, and the way they want to follow up their ideas in action.

Equality: All are equal before the law. The government must ensure that there are no social inequalities. 

Fraternity: All of us should behave as if we belong to the same family. No one should treat a fellow citizen as inferior.

Fundamental Rights:

Fundamental Rights are the basic human rights guaranteed by the Constitution of India. These rights are justiciable, and an individual can move the Supreme Court or the High Courts if there is an encroachment on any of these rights. 

(i) Right to Equality

(ii) Right to Freedom

(iii) Right against Exploitation 

(iv) Right to Freedom of Religion 

v) Cultural and Educational Rights 

vi) Right to Constitutional Remedies. 

Governmental Sources of Power:

The Constitution is considered federal in nature and unitary in spirit. It has features of a federation, including a codified, supreme constitution; a three-tier governmental structure (central, state, and local); division of powers; bicameralism; and an independent judiciary. It also possesses unitary features such as – a single constitution, single citizenship, an integrated judiciary, a flexible constitution, a strong central government, appointment of state governors by the central government, All India Services (the IAS, IFS, and IPS), along with emergency provisions. This unique combination makes it quasi-federal in form.

The executive, legislative, and judicial branches of government receive their power from the Constitution. It provides for the Parliamentary form of government with a bicameral legislature at the Centre consisting of Lok Sabha (Lower House of Parliament) and Rajya Sabha (Upper House of Parliament). The President is the nominal head of the state and the Parliament. In actual practice, the Prime Minister, aided by the Council of Ministers, heads the executive and is responsible for governance. 

An impartial judiciary, independent of the legislature and the executive, is one of the main features of the Constitution. The Supreme Court of India is the highest court of the country, and is known as the guardian of the Constitution. Each state has a High Court as its highest court. Under powers of judicial review, the Supreme Court and High Court can declare a law as unconstitutional or ultra vires if it contravenes any provisions of the Constitution.

Interesting Physiological Facts

The Body of man is made up of many tissues and organs. They number in millions. The cells are organised uniquely and function dynamically together. Their complexities can be better understood when it is closely scanned. Here are some bits of information that are quite interesting.

  1. The stomach takes 20 minutes to tell the brain that is is full and that one should stop eating.
  2. The thickness of the skin varies from 1/2 to 6 mm, depending on the area of your body.
  3. The four taste zones on your tongue are bitter (back), sour (back sides), salty (front sides), and sweet (front)
  4. One uses 14 muscles to smile and 43 to frown.
  5. It takes the interaction of 72 different muscles to produce human speech.
  6. The strongest muscle of the body is the masseter muscle, which is located in the jaw.
  7. The small intestine is about 750 cm long.
  8. The large intestine is 150 cm long and 3 times wider than the small intestine.
  9. Most people shed 20 kg of skin in their lifetime.
  10. When you sneeze, air rushes through your nose at the rate of 156 kmph.
  11. An eye lash lives about 150 days before it falls out.
  12. Our brain sends messages at the rate of 375 kmph.
  13. About 5-6 litres of blood is filtered by 2 million nephrons 37 times a day.
  14. Each of our eyes has 120 M rods, which helps us to see in black & white.
  15. Each eye has 6 M cones, which helps us to see colour.
  16. We blink our eyes about 20,000 times a day.
  17. Our heart beats about 100,000 times day.
  18. Placed end-to-end all our body”s blood vessels would measure about 90,000 kms.
  19. The average human brain has about 100 billion nerve cells.
  20. The thyroid cartilage is more commonly known as the Adam’s Apple.
  21. It is impossible to sneeze with open eyes.
  22. When you sneeze, all your bodily functions stop even your heart.
  23. Babies are born without knee cap. They don’t appear till they are 2-6 years of age.
  24. Children grow faster in spring season.
  25. Women blink twice as much as men.
  26. If one is blind in one eye, he/she only loses about 1/5 vision and the sense of depth.
  27. Our eyes are always the same size from the birth, but our nose and years never stop growing.
  28. The length of the finger shows how fast the fingernail grows. the nail on the middle finger grows fastest. On an average our toenails grow twice as slow as our fingernails.
  29. Hair is made of the same substance as fingernails.
  30. The nose can remember 50,000 scents.
  31. A finger nail takes 6 months to grow from base to tip.
  32. The energy used by the brain is enough to light a 25 watt bulb.
  33. The heart produces enough pressure to squirt blood 900 cm.
  34. We get a new stomach lining every 3-4 days. If we didn’t,the strong acids our stomach uses to digest foods would also digest our stomach.
  35. A pair of feet has 500,000 sweat glands.
  36. Each square inch of human skin consists of 600 cm of blood vessels.
  37. The liver is the only major organ in the human body that can regenerate itself if part of it is removed.

Dr. APJ Abdul Kalam

Dr. APJ Abdul Kalam is a well known name in the entire world. He is considered as a part of the best researchers of the 21st century. Considerably more, he turns into the eleventh leader of India and served his country. He was the most esteemed individual of the nation as his commitment as a researcher and as a president is mind-boggling. Aside from that, his commitment to the ISRO (Indian Space Research Organization) is noteworthy. He headed many activities that added to the general public likewise he was the person who helped in the improvement of Agni and Prithvi rockets. For his association in the Nuclear force in India, he was known as “Rocket Man of India”. What’s more, because of his commitment to the country, the public authority granted him with the most noteworthy regular citizen grant.

APJ Abdul Kalam was brought into the world in Tamil Nadu. Around then the monetary state of his family was poor so since the beginning he began supporting his family monetarily. However, he never surrendered training. Alongside supporting his family he proceeded with his investigations and finished graduation. Most importantly, he was an individual from the Pokhran atomic test directed in 1998.

There is an innumerable commitment of Dr.APJ Abdul Kalam to the nation yet he was generally renowned for his most prominent commitment that is the improvement of rockets that passes by the name Agni and Prithvi.

The incredible rocket man turns into the President of India in 2002. During his administration period, the military and nation accomplished a huge number that contributed a great deal to the country. He served the country with an open heart that is the reason he was called ‘individuals’ leader’. However, toward the finish of his term period, he was not happy with his work that is the reason he needed to be the President a second time yet later on relinquished his name.

In the wake of leaving the official office toward the finish of his term Dr. APJ Abdul Kalam again go to his old enthusiasm which is instructing understudies. He worked for some eminent and esteemed organization of India situated the nation over. Most importantly, as indicated by his the young people of the nation is exceptionally skilled yet need the chance to demonstrate their value that is the reason he upheld them in all their products deed.

He passed on during conveying a talk to understudies in Shillong by unexpected heart failure in 2015. He was an extraordinary researcher and a pioneer engineer who served as long as he can remember for the country and kicked the bucket while serving it. The man had the vision to make India an incredible country. Furthermore, as indicated by his the adolescent are the genuine resources of the nation that is the reason we ought to move and persuade them.

Social Issues

Social Issues is an unwanted state which opposes society or a certain a part of society. It refers to an unwanted situation that regularly consequences in issues and continues to harm society. Social issues can motive a whole lot of issues that can be past the manipulate of just one character. Through an essay on social problems, we are able to study why they’re dangerous and what varieties of social troubles we are facing.

Social problems have a lot of drawbacks that harms our society. They are conditions that have an unfavourable and unfavourable end result on our society. They rise up when the public leaves nature or society from a great situation. If you look intently, you may recognise that almost all varieties of social troubles have not unusual origins. In the experience that they all are interconnected one way or the other. Meaning to say, if one solves the other one is likewise maximum likely to clear up. Social troubles have a massive awful impact on our society and in the long run, it affects all and sundry. In order to solve a few social troubles, we need a commonplace technique. No society is free from social problems, almost every considered one of them has some social trouble or the other.

There are a whole lot of social issues we are going through proper now, a few more prominent than the others. First of all, poverty is a international problem. It gives birth to quite a few other social issues which we need to try and get away with on the earliest. Further, international locations like India, Nepal, Bangladesh, Sri Lanka, Pakistan and more are facing the problem of the caste gadget on the grounds that times unknown. It consequences in a whole lot of caste violence and inequality which takes the lives of many on a each day basis. Moreover, child labour is any other principal social trouble that damages the lives of younger youngsters. Similarly, illiteracy additionally ruins the lives of many via destroying their chances of a bright future.

In developing nations often, child marriage still exists and is liable for ruining many lives. Similarly, dowry is a completely severe and commonplace social problem that the majority instructions of people partake in. Another distinguished social difficulty is gender inequality which takes away many possibilities from deserving human beings. Domestic violence specially in opposition to ladies is a serious social difficulty we have to all fight against. Other social problems include starvation, infant sex abuse, religious conflicts, child trafficking, terrorism, overpopulation, untouchability, communalism and many greater. It is high time we stop those social troubles.

A society can efficaciously cease social issues if they turn out to be adamant. These social problems act as a barrier to the progress of society. Thus, we ought to all come collectively to fight against them and placed them to an end for the extra desirable.

Personality

In daily existence the time period character is very freely utilized by human beings with exclusive meanings. Some humans discuss with the bodily appearance like height, weight, color, frame constructed, dress, voice, and so on. Some other people talk to intellectual qualities like intelligence, activeness, manner of speech, questioning and reasoning talents, etc.

It is likewise stated social traits like sociability, generosity, kindness, reservedness, etc. On the basis of these characteristics they judge humans as robust or vulnerable personalities, accurate and terrible personalities, and so forth. In this manner all of us make character judgments about the people we recognise. A predominant a part of coming to understand ourselves is growing a sense of what our persona characteristics are. We even form impressions about personalities of people we do now not realize, but have simplest study about. As we shall see, these regular uses of the time period are pretty distinctive from the meaning psychologists give to the term character.

The time period personality has been derived from a Latin phrase ‘personality’- means ‘masks’. In olden days, even as gambling dramas, on the way to provide accurate results to the roles played by means of them, the Greek actors used to put on mask. The psychologists hold to apply the term character to suggest that, the real or inner characteristics of someone could be distinct from, that of the features seen apparently. Hence, defining and expertise the character is not very clean as it appears. It could be very difficult to define character in a unique way. Different psychologists have described persona in their personal ways.

Eysenck defines that, “character is the more or less stable and enduring agency of someone’s character, temperament, mind and body which determines his unique adjustment to the surroundings.”

Most of the definitions of persona have attempted to Consider the totality of the person, that means, all of the capabilities, tendencies and different characteristics, each inherent in addition to acquired, which might be extra or less regular, and distinguishable from the human beings are protected in the personality.

Things to know about Lung Cancer

Lung Cancer affects a life-sustaining system of the body, the respiratory system. It is one of the commonest malignancies in the world. Lung Cancer develops when normal lungs cells sustain genetic damage that eventually leads to uncontrolled cell proliferation. like all cancers, lung cancers cells have the ability to invade neighboring tissues and spread or metastasize to distant parts of the body. Left untreated, lung cancer eventually causes death.

With increasing prevalence of smoking, lung cancer has reached epidemic proportions in India. While there are more cases of lung cancer diagnosed in men, the numbers of woman being diagnosed has increased. Lung cancer is rarely diagnosed in younger than 40, but incidence rises steeply thereafter peaking in people aged 75-84 years. Most cases occur in people over the age of 60.

The lungs are highly vascularized organs, meaning they have many blood vessels running through them. This vascularization is needed for the quick exchange of oxygen and carbon dioxide that takes place with each breath. Among people with lung cancer, these blood vessels provide many convenient routes for lung cancer cells to travel to other pats of the body. Most cancer cells that enter the bloodstream die. However, if lung cancer cells survive and begin to grow in a site distant from the lungs, they produce metastatic tumors. Lung Cancer tends to spread or metastasize very early; therefore it is a very life threatening cancer and one of the most difficult cancers to treat. While lung cancer can spread to any organ in the body, certain organs – particularly the adrenal glands, liver, brain, and bone – are the most common sites for lung cancer metastasis.

The lung also is a very common site for metastasis from tumors in other parts of the body. Tumor metastasis are made up of the same types of the cells as the original (primary) tumor. For Example- If Lung cancers can arise in any part of the lung, but 90%-95% of cancers of the lung are thought to arise from the epithelial-cells, the cells lining the larger and the smaller airways (bronchi & bronchioles); for this reasons, lung cancers are sometime called bronchogenic cancers. Lung cancer development is a multi-factorial process. The majority of lung cancers occur in people who are either current or former smokers. While the relationship between smoking and lung cancer is well established, other factors also come to play

There are two main types of lung cancer- non-small-cell (NSCLS) and small-cell (SCLC), which develop and are treated in different ways. .

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Sociology

MA Sociology- Course Details, Top Colleges, Eligibility - Leverage Edu

Sociology is a social science that deals with the study of society. It is a broad discipline that explores human social behavior and social relationships. At its core, sociology promotes critical thinking, poses analytical questions, and pursues solutions. The word sociology is derived from the Latin word socius (companion) and the Greek word logos (study of), which means the study of companionship. 

The discipline examines human behavior influenced by social structures (groups, communities, organizations), social categories (age, sex, class, race, etc.), and social institutions (politics, religion, education, etc.). The traditional focus of sociology includes social class, social mobility, religion, gender, law, and sexuality. It has now extended its focus to other subjects and institutions like the military, education, social capital, and health.

Origin:

Sociology is a relatively new discipline, with roots in the works of ancient philosophers like Plato, Aristotle, and Confucius. It formally originated in the early 19th century during the industrial revolution. The industrial revolution was one of the main factors in the emergence of sociology.  The industrial revolution had immense effects creating an unprecedented amount of change as well great implications on modern society. Where the once meticulous art of making goods and items by hand was the norm, this was quickly replaced with engine manufacturing allowing goods to be produced in large quantities and bringing about the development of factory organization. The emergence of the nuclear family as well as work force diversifications, are all but some of the implications of the industrial revolution.

Ways of Thinking...: Three Perspectives of Sociology

Auguste Comte, a French philosopher, coined the term sociology in 1838 and is thus known as the “Father of Sociology.” Comte became interested in studying society because of the changes that took place as a result of the Industrial Revolution. He believed that science could help study and understand the social world, and scientific analyses could aid the discovery of laws governing social lives. He then introduced the concept of positivism to sociology — a way to understand the social world based on scientific facts. From his observations of the numerous changes taking place on the societal front, he believed that society should be understood and studied as it was, rather than what it should be. 

The founding fathers of sociology are Emile Durkheim, Max Weber, Karl Marx, and Herbert Spencer. They helped define and develop sociology as a science and discipline, each contributing theories and concepts still used and understood in the field. Some of the other prominent contributors to this discipline were – W.E.B Du Bois, Harriet Martineau.

Main Approaches:

The two main approaches of sociology include micro-sociology and macro-sociology. These two sociological approaches are conceptually different from each other but are interrelated and essential in the study of society.

Microsociology is the study of an individual. It refers to approaches and methods that focus on the nature of everyday human behavior at the community level. At this level, Social status and social roles are the main components of social structure. 

Macrosociology is the study of society as a whole. It refers to approaches and methods that study large-scale patterns and trends within the overall social structure and population. At this level, the main focus is on the social system of a higher level.

Areas of Sociology:

Sociology is a broad discipline with many branches of study. The following are a few areas of sociology –

Criminology: This branch of sociology studies the criminal behavior of individuals or groups. 

Religion: The sociology of religion examines the practices, history, development, and roles of religion in society. 

Family: The sociology of family focuses on marriage, divorce, child-rearing, and domestic abuse.

Education: The sociology of education studies how educational institutions influence social structures and experiences.

Globalization: The sociology of globalization focuses on the economic, political, and cultural aspects and implications of a globally connected society.

Consumption:  The sociology of consumption places consumption at the center of research questions, studies, and social theory. 

Race and Ethnicity: The sociology of race and ethnicity examines the social, political, and economic relations between races and ethnicities. 

Social Inequality:  The sociology of social inequality studies the unequal distribution of power, privilege, and prestige in society.

Work and Industry: The sociology of work examines the implications of technological change, globalization, labor markets, work organization, and employment relations.

Health and Illness:  The sociology of health focuses on the social effects and society’s attitudes towards diseases and disabilities. 

Theories of Sociology:

Symbolic Interaction Theory:
The symbolic interaction perspective is also called symbolic interactionism. George Herbert Mead, an American philosopher, introduced this theory in the 1920s. This perspective relies on the symbolic meaning that people develop in the process of social interaction. This theory studies society, focusing on the symbolic meanings given by people to objects and behaviors. Importance is given to symbolic meanings because people act based on what they choose to believe. People comprehend each other’s behavior, and these comprehensions help form social bonds.

Conflict Theory:
Conflict theory explains that conflicts arise when resources and power are not distributed equally between groups in a society. Karl Marx, a German philosopher, introduced this theory focused on the causes and consequences of class conflict between the bourgeoisie (owners of the means of production) and the proletariat (the laborers). The basic idea of conflict theory is that individuals and groups within society will work to maximize their wealth and power. The conflict theory, premised on class conflicts, is now used to study how other conflicts on race, gender, sexuality, religion, culture, and nationality can affect our lives.

Functionalist Theory:
The functionalist perspective is also called functionalism. This theory has its origins in the works of Emile Durkheim, who was interested in how social order is possible or how society remains relatively stable. The functionalist perspective perceives society as an elaborate system whose individual aspects work together to promote the stability of the whole. According to the functionalist theory, the different parts of society are composed of social institutions, each designed to fulfill different needs. An institution only exists because it serves a vital purpose in the functioning of society. He considered society as an organism since each component plays an important role but can’t function alone. When one part experiences a problem, others must adjust to fill the void.

Some other notable theories include – Feminist Theory, Game Theory, Critical Theory, Social Learning Theory, Rational Choice Theory and Chaos Theory.

Career Prospects:

Best Jobs for Graduates With a Sociology Degree

Sociology prepares people for a range of careers. A degree in sociology can lead to work opportunities with government agencies, non-governmental organizations, and corporations in fields like social service, counseling, designing policies, and market research. Knowledge in sociology serves as an advantage in sales, public relations, journalism, teaching, law, and criminal justice.

Sociology will help gain a better understanding of the social forces that shape our life. It can provide foundational knowledge about social interactions, organizations and society helpful in the pursuit of careers and a good life for ourselves and our families. Sociology helps enhance one’s ability to be an active and informed citizen, and be able to influence societal choices and policies.

Environment Issues

Earth is the only planet in the solar system with life. It is home to numerous species. It is home to numerous species. but today, our planet is afflicted with environmental issues that are life threatening. Now water, air, and soil is polluted. Because of the increasing population and the irresponsible human behaviour, the environment conditions are becoming worse and perhaps uninhabitable. Some of the major environment problems faced by the world looming large are listed below.

Global Warming & Climate Change

  • “Global warming” refers to the rise in global temperatures due mainly to the increasing concentrations of greenhouse gases in the atmosphere.
  • “Climate change” refers to the increasing changes in the measures of climate over a long period of time – including precipitation, temperature, and wind patterns.
  • Earth’s climate has changed throughout history. Just in the last 650,000 years there have been seven cycles of glacial advance and retreat, with the abrupt end of the last ice age about 11,700 years ago marking the beginning of the modern climate era — and of human civilization. Most of these climate changes are attributed to very small variations in Earth’s orbit that change the amount of solar energy our planet receives.
  • The current warming trend is of particular significance because it is unequivocally the result of human activity since the mid-20th century and proceeding at a rate that is unprecedented over millennia. It is undeniable that human activities have warmed the atmosphere, ocean, and land and that widespread and rapid changes in the atmosphere, ocean, cryosphere, and biosphere have occurred.
  • The planet’s average surface temperature has risen about 2.12 degrees Fahrenheit (1.18 degrees Celsius) since the late 19th century, a change driven largely by increased carbon dioxide emissions into the atmosphere and other human activities.4 Most of the warming occurred in the past 40 years, with the seven most recent years being the warmest. The years 2016 and 2020 are tied for the warmest year on record.
  • The ocean has absorbed much of this increased heat, with the top 100 meters (about 328 feet) of ocean showing warming of more than 0.6 degrees Fahrenheit (0.33 degrees Celsius) since 1969.6 Earth stores 90% of the extra energy in the ocean.
  • The Greenland and Antarctic ice sheets have decreased in mass. Data from NASA’s Gravity Recovery and Climate Experiment show Greenland lost an average of 279 billion tons of ice per year between 1993 and 2019, while Antarctica lost about 148 billion tons of ice per year.
  • Glaciers are retreating almost everywhere around the world — including in the Alps, Himalayas, Andes, Rockies, Alaska, and Africa.
  • Satellite observations reveal that the amount of spring snow cover in the Northern Hemisphere has decreased over the past five decades and the snow is melting earlier.
  • Global sea level rose about 8 inches (20 centimeters) in the last century. The rate in the last two decades, however, is nearly double that of the last century and accelerating slightly every year.

Deforestation

  • The clearing or thinning of forests by humans is known as Deforestation.
  • Forests cover 31% of the land area on our planet. They help people thrive and survive by, for example, purifying water and air and providing people with jobs; some 13.2 million people across the world have a job in the forest sector and another 41 million have a job that is related to the sector. Many animals also rely on forests. Eighty percent of the world’s land-based species, such as elephants and rhinos, live in forests.
  • Forests also play a critical role in mitigating climate change because they act as a carbon sink soaking up carbon dioxide that would otherwise be free in the atmosphere and contribute to ongoing changes in climate patterns.
  • But forests around the world are under threat, jeopardizing these benefits. The threats manifest themselves in the form of deforestation and forest degradation.
  • The main cause of deforestation is agriculture (poorly planned infrastructure is emerging as a big threat too) and the main cause of forest degradation is illegal logging. In 2019, the tropics lost close to 30 soccer fields’ worth of trees every single minute.
Illegal deforestation found in the indigenous Uru-Eu-Wau-Wau territory. This area of ​​deforestation was discovered on December 15th 2019 during the first surveillance made by the Uru-eu-wau-wau after the drone course funded by WWF’s Amazon Emergency Appeal. Drones are to be used to monitor deforestation, invasion and land grabbing. The Uru-Eu-Wau-Wau people received drone piloting training in a partnership between Kanindé Ethno-Environmental Defense Association and WWF. From the funds raised from WWF’s Amazon Emergency Appeal WWF donated 14 drones and trained 55 people to operate them during a training course in December 2019 held in Rondônia. The Indigenous Uru-Eu-Wau-Wau territory in Rondônia measures 1,867,117 hectares and is home to the springs of the 17 largest rivers, it is known as “the state water tank”. This Indigenous Land is the most important of Rondônia because of its biodiversity and the economic value of the water available. There are also caves with rock scriptures, endangered animals, flora and fauna that have never been studied. In the history of the Indigenous Land there have been successive invasions by loggers, rubber tappers, farmers, and land grabbers but it suffers in particular from land grabbing and illegal livestock. The invasions intensified from the 1980s and persist to this day. A new wave of invasions has intensified threats to the people of the Uru-eu-wau-wau Indigenous Land since the 2018 election campaign.

Energy Crisis

Our energy sources such as petroleum, biofuel, coal, etc. are ,mostly non-renewable resources. The energy crisis due to the excess usage of these energy sources, are not depleting the sources fast, but are also adding the green the greenhouse gases which in turn are adding to the green house gases which in turn are adding to the global warming condition. So, most countries are looking for alternative energy sources such as wind energy, solar energy, nuclear energy etc, which will be helpful in the future.

Ozone Layer Depletion

  • Ozone layer depletion is the gradual thinning of the earth’s ozone layer in the upper atmosphere caused due to the release of chemical compounds containing gaseous bromine or chlorine from industries or other human activities.
  • This happens when the chlorine and bromine atoms in the atmosphere come in contact with ozone and destroy the ozone molecules. One chlorine can destroy 100,000 molecules of ozone. It is destroyed more quickly than it is created.
  • Some compounds release chlorine and bromine on exposure to high ultraviolet light, which then contributes to the ozone layer depletion. Such compounds are known as Ozone Depleting Substances (ODS).
  • The ozone-depleting substances that contain chlorine include chlorofluorocarbon, carbon tetra-chloride, hydro-chlorofluorocarbons, and methyl chloroform. Whereas, the ozone-depleting substances that contain bromine are halons, methyl bromide, and hydro bromofluorocarbons.
  • Chlorofluorocarbons are the most abundant ozone-depleting substance. It is only when the chlorine atom reacts with some other molecule, it does not react with ozone.
  • Montreal Protocol was proposed in 1987 to stop the use, production and import of ozone-depleting substances and minimise their concentration in the atmosphere to protect the ozone layer of the earth.
  • If the emission of these gases and other harmful gases are not checked, the ozone layer will disappear very soon. This may expose the living beings to harmful radiations which cause life-threatening diseases like skin cancer.
Forming a Ozone-hole

Pollution

Pollution is the introduction of contaminants into the natural environment that cause adverse change. Pollution can take the form of chemical substances or energy, such as noise, heat, or light. All these pollution are very harmful and can seriously affect the living being. Air pollution is related to the emission of harmful gases in the earth’s atmosphere causing health problems. Water Pollution on the other hand, is related to the dumping of waste materials in the water which causes harm to the aquatic as well as terrestrial life. Soil pollution is also related to dumping of waste material, fertilizer run-offs, pesticides and in the sol which degrades the soil. Now comes noise pollution, radio waves from mobile towers and mobile phones, smell pollution, which is related to the high frequency sound ways and pungent smell which are harmful for the ears, brains, nose and lungs.

Waste

  • Waste are unwanted or unusable materials. Waste is any substance which is discarded after primary use, or is worthless, defective and of no use.
  • A by-product by contrast is a joint product of relatively minor economic value. A waste product may become a by-product, joint product or resource through an invention that raises a waste product’s value above zero.
  • Examples include municipal solid waste (household trash/refuse), hazardous waste, wastewater (such as sewage, which contains bodily wastes (feces and urine) and surface runoff), radioactive waste, and others.
  • Inappropriately managed waste can attract rodents and insects, which can harbor gastrointestinal parasites, yellow fever, worms, the plague and other conditions for humans, and exposure to hazardous wastes, particularly when they are burned, can cause various other diseases including cancers.
  • Toxic waste materials can contaminate surface water, groundwater, soil, and air which causes more problems for humans, other species, and ecosystems.
  • Waste treatment and disposal produces significant green house gas (GHG) emissions, notably methane, which are contributing significantly to global warming.
  • As global warming and carbon-dioxide emission increase, soil begins to become a larger carbon sink and will become increasingly volatile for our plant life.
  • Education and awareness in the area of waste and waste management is increasingly important from a global perspective of resource management. The Talloires Declaration is a declaration for sustainability concerned about the unprecedented scale and speed of environmental pollution and degradation, and the depletion of natural resources.
  • Local, regional, and global air pollution; accumulation and distribution of toxic wastes; destruction and depletion of forests, soil, and water; depletion of the ozone layer and emission of “green house” gases threaten the survival of humans and thousands of other living species, the integrity of the earth and its biodiversity, the security of nations, and the heritage of future generations.
Recycling

Oil Spills

An oil spill is the release of a liquid petroleum hydrocarbon into the environment, especially the marine ecosystem, due to human activity, and is a form of pollution. Oil spills may be due to releases of crude oil from tankers, offshore platforms, drilling rigs and wells, as well as spills of refined petroleum products (such as gasoline, diesel) and their by-products, heavier fuels used by large ships such as bunker fuel, or the spill of any oily refuse or waste oil. It has become a major cause for the extinction of many marine species. The biggest oil spill in the world history was a result of Gulf War and it took place in the Persian Gulf where more than 420 million gallons of oil was spilled by the Iraqi forces just to stop the American soldiers from landing.

Depletion of Resources

  • Resource depletion is the consumption of a resource faster than it can be replenished.
  • Natural resources are commonly divided between renewable resources and non-renewable resources . Use of either of these forms of resources beyond their rate of replacement is considered to be resource depletion.
  • The value of a resource is a direct result of its availability in nature and the cost of extracting the resource, the more a resource is depleted the more the value of the resource increases.
  • There are several types of resource depletion, the most known being – Aquifer depletion, deforestation, mining for fossil fuels and minerals, pollution or contamination of resources, slash-and-burn agricultural practices, soil erosion, and over consumption, excessive or unnecessary use of resources.

The 1760 industrial revolution saw large-scale mineral and oil exploration and the practice has been gradually growing, leading to more and more natural oil and mineral depletion. And together with the advancements in technology, development, and research in the contemporary era; exploitation of minerals has become easier and humans are digging deeper to access different ore. The increased exploitation of different minerals has led to some of them entering into a production decline.

For example, minerals such as Gasoline, Copper, and Zinc production are estimated to decline in the next 20 years. Plus, oil mining continues to rise due to the upsurge in the number of engines that use petroleum thereby magnifying its depletion. The peak oil theory supports this fact by putting forward that it will come a time when the globe will experience uncertainties on alternative means of fuels owing to the over-harvesting of petroleum.

Overpopulation

The total global population is more than seven billion people. Still, there is a consistent increase in the overall earth populace and this has been a critical factor in accelerating the depletion of natural resources. An increase in the populace expands the need for resources and conditions necessary to sustain it. In addition, It contributes to increased ecological contamination. Research further indicates that developing countries are using more and more resources to industrialize and support their ever-increasing population. Hence, the depletion of natural resources will continue as long as the world population increases.

Nuclear Issues

Nations long to have nuclear weapons. But the fact is, nuclear weapons have become one of the most dangerous environmental issues today. The amount of nuclear weapons we have can destroy the entire earth in a few seconds. There are many disadvantages of nuclear of nuclear power. Water is used to cool the reactors which then mixes up with he other water bodies and by this, it ads to the problem of global warming. The waste which is produced is so dangerous that even a a small amount of nuclear waste can harm, a big area and effect the living beings. The misuse of nuclear power has become a threat to the survival of life on earth.

Nuclear Power Plants

Go Green to Save Earth

In order to save the planet, the only way is to go green. We need to save energy to reduce the energy crisis and to save nature. Switch off all electrical appliances when not in use. Try to avoid non-renewable energy resources and concentrate on renewable energy like solar energy. Save water. preserve rainwater and stop water pollution. Use recycled things. Stop using plastic bags and bottles. Use Eco-friendly things. Control over-population. save trees avoid using paper bags. Plant tress.

Optical Instruments

Optical instruments are the devices which process light wave to enhance an image for more clear view.

Use of optical instruments, such as a magnifying lens or any complicated device like microscope or telescope usually makes things bigger and helps us to see in a more detailed manner. The use of converging lenses makes things appear larger and on the other hand, diverging lenses always gets you smaller images. While using a converging lens, it’s important to remember that, if an object is at a larger distance then the image is diminished and will be very nearer to the focal point. While the object keeps on moving in the direction of the lens, the image moves beyond the focal point and enlarges. When object is placed at 2F, which is two times the focal distance from the lens, the image and object becomes of the same size. When the object moves from 2F towards the focal point (F), it’s image keeps moving out of the lens and enlarges till it goes to infinity when the object reaches the focal point, F. As the object moves closer to the lens, the image moves in the direction of the lens from negative infinity and gets smaller when the object gets closer to lens.

Image enhancement

The first optical instruments were telescopes used for magnification of distant images, and microscopes used for magnifying very tiny images. Since the days of Galileo and Van Leeuwenhoek, these instruments have been greatly improved and extended into other portions of the electromagnetic spectrum. he binocular device is a generally compact instrument for both eyes designed for mobile use. A camera could be considered a type of optical instrument, with the pinhole camera and camera obscura being very simple examples of such devices.

Another class of Optical Instrument is used to analyze the properties of light or optical materials. They include:

  • Interferometer for measuring the interference properties of light waves.
  • Photometer for measuring light intensity.
  • Polarimeter for measuring dispersion or rotation of polarized light.
  • Reflectometer for measuring the reflectivity of a surface or object.
  • Refractometer for measuring refractive index of various materials, invented by Ernst Abbe.
  • Spectrometer or monochromator for generating or measuring a portion of the optical spectrum, for the purpose of chemical or material analysis.
  • Autocollimator which is used to measure angular deflections.
  • Vertometer which is used to determine refractive power of lenses such as glasses, contact lenses and magnifier lens.
  • DNA sequencers can be considered optical instruments as they analyse the color and intensity of the light emitted by a fluorochrome attached to a specific nucleotide of a DNA strand.

Applications of Optical Instruments

Multiple Lenses – There are many devices like telescopes and microscopes which uses multiple lenses to create images. Analyzing any system having multiple lenses shows that it works in stages where each lens forms an image of the object. The original object will work as the object for the first lens and creates an image. This new image will be the object for the second lens and so on..

Microscope

A microscope has two converging lens. This is because it is easier to get higher magnification with two lenses rather than just one. Use of one lens can magnify 5 times more and using a second will magnify 7 times, and you will get an overall magnification of 35 which is not possible in one lens. It’s an easy procedure than to get magnification by a factor of 35 with a single lens. A ray diagram of microscope arrangement is given below. Here you can see the image is the object for the second lens and the image formed by the second lens is the image that you would see when you looked through the microscope.

Types of Microscopes

Simple Microscope

A simple microscope is an optical instrument, we use for the magnification of small objects to get a clear image or vision. It is a convex lens having a short focal length. This microscope is at a small distance from the object for the magnification and hence this forms a virtual image. The simple microscope enables us to view very small letters and figures

Compound Microscope

With a compound microscope, we get very large values of magnification. We use this microscope to see microscopic objects like microorganisms. It comprises of two convex lenses and magnification occurs in both of these lenses. the components of a compound microscope are eyepiece, objective lens, fine and rough adjustment screw.

Telescopes

As we use telescope to view a object that is at very distant place, therefore, a telescope needs at least two lenses. The first lens forms a diminished image which is nearer to its focal point. This device is designed in a way so that real and inverted image formed by the first lens is just nearer to the second lens than its focal length. With the help of a magnifying glass, we gets a enlarged image which is virtual. The final image then inverted with respect to the object. This doesn’t really matter with the astronomical telescope. While observing an object which is on earth, we usually prefer a straight image which is obtained using a third lens.

Types of Telescopes

Refracting Telescopes

All refracting telescopes use the same principles. The combination of an objective lens 1 and some type of eyepiece 2 is used to gather more light than the human eye is able to collect on its own, focus it 5, and present the viewer with a brighter, clearer, and magnified virtual image 6. The figure above is a diagram of a refracting telescope. The objective lens (at point 1) and the eyepiece (point 2) gather more light than a human eye can collect by itself. The image is focused at point 5, and the observer is shown a brighter, magnified virtual image at point 6. The objective lens refracts, or bends, light. This causes the parallel rays to converge at a focal point, and those that are not parallel converge on a focal plane.

Reflecting Telescopes

Reflecting telescopes, such as the one shown in, use either one or a combination of curved mirrors that reflect light to form an image. They allow an observer to view objects that have very large diameters and are the primary type of telescope used in astronomy. The object being observed is reflected by a curved primary mirror onto the focal plane. (The distance from the mirror to the focal plane is called the focal length. ) A sensor could be located here to record the image, or a secondary mirror could be added to redirect the light to an eyepiece.

Catadioptric Telescopes

Catadioptric telescopes, such as the one shown in, combine mirrors and lenses to form an image. This system has a greater degree of error correction than other types of telescopes. The combination of reflective and refractive elements allows for each element to correct the errors made by the other.

X-Ray Diffraction

X-ray diffraction was discovered by Max von Laue, who won the Nobel Prize in physics in 1914 for his mathematical evaluation of observed x-ray diffraction patterns. Diffraction is the irregularities caused when waves encounter an object. You have most likely observed the effects of diffraction when looking at the bottom of a CD or DVD. The rainbow pattern that appears is a result of the light being interfered by the pits and lands on the disc that hold the data. Shows this effect. Diffraction can happen to any type of wave, not just visible light waves
.

X-ray Imaging

X-ray radio-graphs are produced by projecting a beam of X-rays toward an object, in medical cases, a part of the human body. Depending on the physical properties of the object (density and composition), some of the X-rays can be partially absorbed.
The portion of the rays that are not absorbed then pass through the object and are recorded by either film or a detector, like in a camera. This provides the observer with a 2 dimensional representation of all the components of that object superimposed on each other.
.

Tomography

  • Tomography refers to imaging by sections, or sectioning. demonstrates this concept.
  • The three-dimensional image is broken down into sections.
  • (S1) shows a section from the left and (S2) shows a section from the right.

CT Scans

  • CT scans, or computed tomography scans use a combination of X-ray radiography and tomography to produce slices of areas of the human body.
  • Doctors can analyze the area, and based on the ability of the material to block the X-ray beam, understand more about the material. shows a CT Scan of a human brain.
  • Doctors can cross reference the images with known properties of the same material and determine if there are any inconsistencies or problems.
  • Although generally these scans are shown as in, the information recorded can be used to create a 3 dimensional image of the area. shows a three dimensional image of a brain that was made by compiling CT Scans.

Lasers

  • A laser is a device that produces a very focused beam of visible light of just one wavelength and color.
  • Waves of laser light are synchronized so the crests and troughs of the waves line up.
  • Electrons in a material such as a ruby crystal are stimulated to radiate photons of light of one wavelength.
  • At each end of the tube is a concave mirror. The photons of light reflect back and forth in the tube off these mirrors.
  • This focuses the light. The mirror at one end of the tube is partly transparent.
  • A constant stream of photons passes through the transparent part, forming the laser beam.

Optical fibres

  • One use is carrying communication signals in optical fibres.
  • Sounds or pictures are encoded in pulses of laser light, which are then sent through an optical fiber.
  • All of the light reflects off the inside of the fiber, so none of it escapes. As a result, the signal remains strong even over long distances.
  • More than one signal can travel through an optical fiber at the same time, Optical fibers are used to carry telephone, cable TV, and Internet signals.

Camera

A camera is an optical instrument that forms and records an image of an object. The image may be recorded on film or it may be detected by an electronic sensor that stores the image digitally. Regardless of how the image is recorded, all cameras form images in the same basic way.

  • Light passes through the lens at the front of the camera and enters the camera through an opening called the aperture.
  • As light passes through the lens, it forms a reduced real image. The image focuses on film (or a sensor) at the back of the camera. The lens may be moved back and forth to bring the image into focus.
  • The shutter controls the amount of light that actually strikes the film (or sensor). It stays open longer in dim light to let more light in.

Human EyeAn Optical Instrument

  • The human eye is an optical instrument that enables us to view all the objects around us is a very complex organ.
  • The white protective membrane seen when looked into the eye directly is a Sclera. It is tuff, opaque and fibrous outer layer of the eyeball.
  • The circular part is the Iris. The color of the eye is determined by the color of the Iris. The iris works like the shutter of the camera. It absorbs most of the light falling on it and allows it to pass through the pupil.
  • The center transparent area of the iris is the Pupil. The amount of light that enters the inner part of the eye depends on the size of the pupil.
  • In bright light, the iris contracts the pupil to restrict the light, whereas in low light it widens the pupil to emit more light into the eye. The eyeball is spherical in shape.
  • The retina of the eye is able to detect the light and its color because of the presence of senses known as rods and cones.
  • Light entering the human eye is first refracted by the cornea. The refracted light is then incident on an iris. The lens is just behind the iris and light after refracted through the pupil falls on it and forms a sharp image. Image formation exactly on the retina enables us to see the object clearly.

Defects Of Human Eye

Myopia – A condition in which close objects appear clearly, but far ones don’t.

Hypermetropia – A vision condition in which nearby objects are blurry.

Presbyopia – It is the gradual loss of your eyes’ ability to focus on nearby objects. It’s a natural, often annoying part of aging. Presbyopia usually becomes noticeable in your early to mid-40s and continues to worsen until around age 65.

Astigmatism – A common imperfection in the eye’s curvature. With astigmatism, the front surface of the eye or the lens inside the eye is curved differently in one direction than the other. A common symptom is blurry vision.

Conclusion

Based on the property of reflection and refraction many optical instruments have been designed to understand the behaviour of light more better. Based on the total internal reflection, the phenomenon like Mirage, Transmission through optical fibre, and property of Diamonds could be well understood. Likewise other optical instruments like microscope, telescope etc has been designed to help in the advancement of technology and research studies.

Chemicals in Medicine

Chemistry plays a very significant role in our everyday life. There is hardly any aspect of life where the chemistry does not play a role. We are indebted to chemists for most of the life saving drugs such as sulpha drugs, penicillin, and streptomycin etc-etc.
Medicinal chemistry is an interdisciplinary field of combining aspects of organic chemistry, physical chemistry, pharmacology, microbiology, biochemistry as well as computational chemistry .It is concerned with the discovery, design, synthesis and interaction of pharmaceutical agent (DRUG) with the body. Medicinal chemistry is mainly concerned with small organic molecules both natural and synthetic. Compounds in clinical use are primarily small organic compounds.

Drugs, Medicines and Chemotherapy

In all systems of treatment of disease viz. Ayurvedic, Unani and Allopathic systems, chemical compounds of natural or synthetic origin are used for the treatment of diseases.
Drugs– They r chemical compounds of low molecular weights which interacts with macro-molecular targets and produce a biological response.
Medicines– When the biological response of a drug is therapeutic (curative) and useful, it is called medicine and is used for the treatment, diagnosis and prevention of diseases.

Distinction between the terms Drugs and Medicines

  • From chemistry point of view, there is no distinction between the two terms, i.e. all drugs are medicines and all medicines are drugs. However, according to our society and law, these two terms have different meaning as follows-
  • Medicines are the chemical compounds used to treat diseases, are safe to use, cause no addiction and have minimum toxicity.
  • On the other hand, drugs are the chemical substances which cure the diseases but are habit forming, cause addiction, and have serious side effects.
  • For Example, both Penicillin and Heroin are used to cure disease. However, only Penicillin is called Medicine since it does have side effects. On the other hand, Heroin is called a drug because of its pronounced habit forming and addictive properties.

Classification of drugs

Drugs can be categorized in a number of ways. In the world of medicine and pharmacology, a drug can be classified by its chemical activity or by the condition that it treats. Anticonvulsant medications, For example, are used to prevent seizures, while Mucolytic drugs break down mucus and relieve congestion. Each of the regulated drugs that act on the central nervous system or alter your feelings and perceptions can be classified according to their physical and psychological effects.

The different drug types include the following

  • Depressants – Drugs that suppress or slow the activity of the brain and nerves, acting directly on the central nervous system to create a calming or sedating effect. This category includes barbiturates (phenobarbital, thiopental, butalbital), benzodiazepines (alprazolam, diazepam, clonazepam, lorazepam, midazolam), alcohol, and gamma hydrogenate (GHB). Depressants are taken to relieve anxiety, promote sleep and manage seizure activity.
  • Stimulants – Drugs that accelerate the activity of the central nervous system. Stimulants can make you feel energetic, focused, and alert. This class of drugs can also make you feel edgy, angry, or paranoid. Stimulants include drugs such as cocaine, crack cocaine, amphetamine, and methamphetamine. According to the recent World Drug Report published by the United Nations Office on Drugs and Crime, amphetamine-derived stimulants like ecstasy and methamphetamine are the most commonly abused drugs around the world after marijuana.
  • Hallucinogens – Also known as psychedelics, these drugs act on the central nervous system to alter your perception of reality, time, and space. Hallucinogens may cause you to hear or see things that don’t exist or imagine situations that aren’t real. Hallucinogenic drugs include psilocybin (found in magic mushrooms), lysergic acid diethylamide (LSD), peyote, and dimethyltryptamine (DMT).
  • Opioids – These are the drugs that act through the opioid receptors. Opioids are one of the most commonly prescribed medicines worldwide and are commonly used to treat pain and cough. These include drugs such as heroin, codeine, morphine, fentanyl, hydrocodone, oxycodone, buprenorphine, and methadone.
  • Inhalants – These are a broad class of drugs with the shared trait of being primarily consumed through inhalation. Most of the substances in this class can exist in vapor form at room temperature. As many of these substances can be found as household items, inhalants are frequently abused by children and adolescents. These include substances such as paint, glue, paint thinners, gasoline, marker or pen ink, and others. Though ultimately all of these substances cross through the lungs into the bloodstream, their precise method of abuse may vary but can include sniffing, spraying, huffing, bagging, and inhaling, among other delivery routes.
  • Cannabis Cannabis is a plant-derived drug that is the most commonly used illicit drug worldwide. It acts through the cannabinoid receptors in the brain. Cannabis is abused in various forms including bhang, ganja, charas, and hashish oil.

Therapeutic actions of Different Classes of drugs

Neurologically active drugs -They affect the message transfer mechanism from nerve to receptor.

Tranquilizer

  • A tranquilizer refers to a drug which is designed for the treatment of anxiety, fear, tension, agitation, and disturbances of the mind specifically to reduce states of anxiety and tension.  
  • Tranquilizers fall into two main classes, major and minor. Major tranquilizers, which are also known as anti-psychotic agents, or neuroleptics, because they are used to treat major states of mental disturbance in schizophrenics and other psychotic patients.
  • By contrast, minor tranquilizers, which are also known as anti-anxiety agents, or anxiolytics, are used to treat milder states of anxiety and tension in healthy individuals or people with less serious mental disorders.
  • The major and minor tranquilizers bear only a superficial resemblance to each other, and the trend has been to drop the use of the word tranquilizer altogether in reference to such drugs, though the term persists in popular usage.

Analgesic

  • Any drug that relieves pain selectively without blocking the conduction of nerve impulses, markedly altering sensory perception, or affecting consciousness is called an Analgesic.
  • This selectivity is an important distinction between an analgesic and an anesthetic.
  • Analgesics may be classified into two types: anti-inflammatory drugs, which alleviate pain by reducing local inflammatory responses; and the opioids, which act on the brain.
  • The opioid analgesics were once called narcotic drugs because they can induce sleep. The opioid analgesics can be used for either short-term or long-term relief of severe pain. In contrast, the anti-inflammatory compounds are used for short-term pain relief and for modest pain, such as that of headache, muscle strain, bruising, or arthritis.

Aspirin and its medicinal effect-

  • Aspirin, also known as acetylsalicylic acid (ASA), is a medication used to treat pain, fever, or inflammation. Specific inflammatory conditions which aspirin is used to treat include Kawasaki disease, pericarditis, and rheumatic fever.
  • Aspirin given shortly after a heart attack decreases the risk of death. Aspirin is also used long-term to help prevent further heart attacks, ischaemic strokes, and blood clots in people at high risk. It may also decrease the risk of certain types of cancer, particularly colorectal cancer.
  • For pain or fever, effects typically begin within 30 minutes. Aspirin is a non-steroidal anti-inflammatory drug (NSAID) and works similarly to other NSAIDs but also suppresses the normal functioning of platelets.
  • One common adverse effect is an upset stomach.More significant side effects include stomach ulcers, stomach bleeding, and worsening asthma. Bleeding risk is greater among those who are older, drink alcohol, take other NSAIDs, or are on other blood thinners.
  • Aspirin is not recommended in the last part of pregnancy.It is not generally recommended in children with infections because of the risk of Reye syndrome.High doses may result in ringing in the ears.
Structure of Aspirin

Antipyretics

  • Antipyretics are substances that reduce fever.
  • Antipyretics cause the body then works to lower the temperature, which results in a reduction in fever. hypothalamus to override a prostaglandin-induced increase in temperature.

Paracetamol and its medicinal effect-

  • Paracetamol, also known as acetaminophen and APAP, is a medication used to treat pain and fever.
  • It is typically used for mild to moderate pain relief. There is mixed evidence for its use to relieve fever in children. It is often sold in combination with other medications, such as in many cold medications.
  • Paracetamol is also used for severe pain, such as cancer pain and pain after surgery, in combination with opioid pain medication. It is typically used either by mouth or rectally, but is also available by injection into a vein.
  • Effects last between 2 to 4 hours Paracetamol is generally safe at recommended doses. Recommended maximum daily dose for an adult is 3 or 4 grams.
  • Higher doses may lead to toxicity, including liver failure. Serious skin rashes may rarely occur. It appears to be safe during pregnancy and when breastfeeding.
  • In those with liver disease, it may still be used, but in lower doses.It is classified as a mild analgesic. It does not have significant anti-inflammatory activity.
Structure of Paracetamol

Antimicrobials

  • Antimicrobial agent, any of a large variety of chemical compounds and physical agents that are used to destroy microorganisms or to prevent their development.
  • The production and use of the antibiotic penicillin in the early 1940s became the basis for the era of modern antimicrobial therapy.
  • Streptomycin was discovered in 1944, and since then many other antibiotics and other types of antimicrobials have been found and put into use.
  • A major discovery following the introduction of these agents into medicine was the finding that their basic structure could be modified chemically to improve their characteristics.
  • Thus, antimicrobial agents that are used in the treatment of disease include synthetic chemicals as well as chemical substances or metabolic products made by microorganisms and chemical substances derived from plants.

Antibiotics

  • Antibiotics are powerful medicines that fight certain infections and can save lives when used properly.
  • They either stop bacteria from reproducing or destroy them. Before bacteria can multiply and cause symptoms, the immune system can typically kill them.
  • White blood cells (WBCs) attack harmful bacteria and, even if symptoms do occur, the immune system can usually cope and fight off the infection. Sometimes, however, the number of harmful bacteria is excessive, and the immune system cannot fight them all. Antibiotics are useful in this scenario.
  • The first antibiotic was penicillin. Penicillin-based antibiotics, such as ampicillin, amoxicillin, and penicillin G, are still available to treat a variety of infections and have been around for a long time.
  • Several types of modern antibiotics are available, and they are usually only available with a prescription in most countries.
  • Topical antibiotics are available in over-the-counter (OTC) creams and ointments.
Structure of Penicillin

Antiseptics

  • An antiseptic is a substance that inhibits the growth and development of microorganisms.
  • For practical purposes, antiseptics are routinely thought of as topical agents, for application to skin, mucous membranes, and inanimate objects, although a formal definition includes agents that are used internally, such as the urinary tract antiseptics.
  • Antiseptics are a diverse class of drugs that are applied to skin surfaces or mucous membranes for their anti-infective effects.
  • This may be either bactericidal (kills bacteria) or bacteriostatic (stops the growth of bacteria).
  • Their uses include cleansing of skin and wound surfaces after injury, preparation of skin surfaces prior to injections or surgical procedures, and routine disinfection of the oral cavity as part of a program of oral hygiene.
  • Examples such as chlorine, Iodine Dettol, Savlon, Hexachlorophene, Hydrogen peroxide, Boric acid etc-etc.
For Example, Dettol is an Antiseptic Liquid

Disinfectants

  • Disinfectants are antimicrobial agents that are applied to the surface of non-living objects to destroy microorganisms that are living on the objects.
  • Disinfection does not necessarily kill all microorganisms, especially resistant bacterial spores; it is less effective than sterilization, which is an extreme physical and/or chemical process that kills all types of life.
  • Disinfectants are different from other antimicrobial agents such as antibiotics, which destroy microorganisms within the body, and antiseptics, which destroy microorganisms on living tissue. Disinfectants are also different from biocides — the latter are intended to destroy all forms of life, not just microorganisms.
  • Disinfectants work by destroying the cell wall of microbes or interfering with their metabolism.
  • Sanitizers are substances that simultaneously clean and disinfect.
  • Disinfectants kill more germs than sanitizers. Disinfectants are frequently used in hospitals, dental surgeries, kitchens, and bathrooms to kill infectious organisms.
Foe Example, Lizol is a Disinfectant

Anti-Fertility Drugs

  • Anti-Fertility drugs are chemical substances which suppress the action of hormones that promote pregnancy.
  • These drugs actually reduce the chances of pregnancy and act as a protection.
  • Anti-Fertility drugs are made up of derivatives of synthetic progesterone or a combination of derivatives of oestrogen and progesterone. they drugs are actually synthetic hormones.
  • The synthetic progesterone derivatives are more potent as compared to natural progesterone.
  • Norethindrone is an example of synthetic progesterone which is one of the most commonly used anti-fertility drugs.
  • Ethynylestradiol is a combination of derivatives of oestrogen and progesterone. These drugs should not be taken without the consultation of a doctor.

Antihistamines

  • Antihistamines are drugs which treat allergic rhinitis and other allergies.
  • Typically people take antihistamines as an inexpensive, generic, over-the-counter drug that can provide relief from nasal congestion, sneezing, or hives caused by pollen, dust mites, or animal allergy with few side effects.
    Antihistamines are usually for short-term treatment.Although people typically use the word “antihistamine” to describe drugs for treating allergies, doctors and scientists use the term to describe a class of drug that opposes the activity of histamine receptors in the body.
  • In this sense of the word, antihistamines are sub classified according to the histamine receptor that they act upon.
  • Histamine receptors exhibit constitutive activity, so antihistamines can function as either a neutral receptor antagonist or an inverse agonist at histamine receptors.

The two largest classes of antihistamines are H1-antihistamines and H2-antihistamines.

  • H1-antihistamines work by binding to histamine H1 receptors in mast cells, smooth muscle, and endothelium in the body as well as in the tuber mammillary nucleus in the brain. Antihistamines that target the histamine H1-receptor are used to treat allergic reactions in the nose (e.g., itching, runny nose, and sneezing). In addition, they may be used to treat insomnia, motion sickness, or vertigo caused by problems with the inner ear.
  • H2-antihistamines bind to histamine H2 receptors in the upper gastrointestinal tract, primarily in the stomach. Antihistamines that target the histamine H2-receptor are used to treat gastric acid conditions (e.g., peptic ulcers and acid reflux).Histamine receptors exhibit constitutive activity, so antihistamines can function as either a neutral receptor antagonist or an inverse agonist at histamine receptors. Only a few currently marketed H1-antihistamines are known to function as inverse agonists.
Structure of a Histamine

Antacids

  • An antacid is a substance which neutralizes stomach acidity and is used to relieve heartburn, indigestion or an upset stomach.
  • Medical uses:- Antacids are available over the counter and are taken by mouth to quickly relieve occasional heartburn, the major symptom of gastroesophageal reflux disease and also indigestion.
  • Treatment with antacids alone is symptomatic and only justified for minor symptoms.
  • Antacids are distinct from acid-reducing drugs like H2-receptor antagonists or proton pump inhibitors and they do not kill the bacteria Helicobacter pylori, which causes most ulcers.
  • Side effects:- Versions with magnesium may cause diarrhoea, and brands with calcium or aluminium may cause constipation and rarely, long-term use may cause kidney stones.
  • Long-term use of versions with aluminium may increase the risk for getting osteoporosis.
  • Mechanism of action:-When excessive amounts of acids are produced in the stomach the natural mucous barrier that protects the lining of the stomach can damage the oesophagus in people with acid reflux. Antacids contain alkaline ions that chemically neutralize stomach gastric acid, reducing damage and relieving pain.
  • Examples such as magnesium salts (MgC03,Mg0),Aluminium Salts, Baking soda etc.

Conclusion

Medicinal chemistry is the discipline concerned with the determination of the influence of chemical structure on biological activity. As such, it is therefore necessary for the medicinal chemist to understand not only the mechanism by which a drug exerts its effects but also the physico-chemical properties of the molecules.The primary objective of medicinal chemistry is the design and discovery of new compounds that are suitable for use as drugs. This process requires a team effort. It not only involves chemists but also workers from a wide range of disciplines such as Biology, Biochemistry, Pharmacology, Mathematics, Computing and Medicine amongst others. It has and it will continue to play an important role in today’s society as it deals with Development, synthesis and designs of Pharmatical drugs. These results are then use to give us a better understanding of diseases as well as giving us ways of preventing and curing them.

Vijaya Lakshmi Pandit

The Indian freedom struggle helmed by Mahatma Gandhi witnessed many women taking center stage against the colonial power. Vijaya Lakshmi Pandit was one such woman who played a vital role in the nation-building process and became one of the most distinguished figures of the 20th century.

Vijaya Lakshmi Pandit was a prominent freedom fighter, diplomat, and politician. She was the first woman to be elected as the Governor of Maharashtra and the first woman President of the United Nations General Assembly.

Vijaya Lakshmi Pandit was born on August 18th, 1900, as Swarup Kumari Nehru in Allahabad to Motilal Nehru, a prominent lawyer who served twice as the President of the Indian National Congress and Swaruprani Thussu. She was the younger sister of the first Prime Minister of independent India, Pandit Jawaharlal Nehru. Growing up, she never received any formal education but was tutored privately in India and Switzerland. 

Inspired by her brother, Nehru, who was very active in the Indian political front, and Mahatma Gandhi, Pandit joined the freedom struggle and was imprisoned by the British during the Civil Disobedience Movement. She first ventured into politics in the 1930s through the All India Women’s Conference (AIWC), a non-governmental organization founded by the Margaret Sisters. She actively advocated for the rights and freedom of women and led the organization between 1941 to 1943. 

In 1936, Vijaya Lakshmi Pandit was elected as a member of the Legislative Assembly of the United Provinces but resigned from office two years later to protest against the British in World War II. In 1937, she became a minister of local self-government and public health, making her the first woman in pre – independent India to hold a cabinet post.

Pandit soon entered the diplomatic arena and took to the global stage representing India, and in a way, helped in shaping the country in its post-colonial era.  She led the Indian delegation at the United Nations Organization Conference as her first official diplomatic mission. During her tour of the United States, Pandit openly condemned colonial rule and the inherent problems attached to it. She was vocal about countries being responsible for human dignity, equality, and rights. 

Soon after India gained Independence in 1947, Pandit became appointed as the first Indian ambassador to the Soviet Union (1947-49), the United States and Mexico (1949-51), Ireland (1955-61), and Spain (1958-61), and high commissioner to the United Kingdom (1955-61). In 1953, she became the first woman to serve as the President of the 8th session of the United Nations General Assembly and the first woman to become the Governor of Maharashtra from 1962 to 1964.  From 1964 to 1968, Pandit served as a member of the Lok Sabha, representing a constituency that her late brother had won. In 1978, she served as India’s representative to the United Nations Human Rights Commission. 

After a glorious stint as a diplomat and politician, Pandit retired from politics in the 1960s owing to personal reasons. She soon returned and became a relentless critic of Indira Gandhi, her niece and the prime minister of India, confronting her actions during the emergency era. Pandit has written two books, So I Became a Minister (1939) and Prison Days (1946). She died on December 1st, 1990, in Dehra Dun. After her passing, President Ramaswamy Venkataraman described Pandit as a “luminous strand in the tapestry of India’s freedom struggle.”

“Education was not merely a means for earning a living or an instrument for the acquisition of wealth. It was an initiation into the life of spirit, a training of the human soul in the pursuit of truth and the practice of virtue.”

– Vijaya Lakshmi Pandit

Vijaya Lakshmi Pandit was one of India’s greatest assets. Her diplomatic and political career spanning over several decades is remarkable, and her achievements before and after the independence were commendable in the harsh world of politics. She was a firm believer in the freedom of India and broke many barriers for women, and is an inspiration to many.

Agriculture

Agriculture is an applied science which encompasses all aspects of crop production including horticulture, livestock rearing, fisheries, forestry, etc. The term Agriculture is derived from two Latin words “ager” or “agri” meaning soil and “cultura” meaning cultivation. Agriculture is defined in the Agriculture act (1947), as including ‘horticulture, fruit growing, seed growing, dairy farming and livestock breeding and keeping, the use of land as grazing land, meadow land, osier land, market gardens and nursery grounds, and the use of land for woodlands where that use ancillary to the farming of land for Agricultural purposes”.

Agriculture is defined as an Art, Science and Business of producing crops and livestock for economic purposes.

  • As an Art it embraces knowledge of the way to perform the operations of the farm in a skillful manner, but does not necessarily include an understanding of the principles underlying the farm practices.
  • As a Science: utilizes all technologies developed on scientific principles such as crop breeding, production techniques, crop protection, economics etc. to maximize the yield and profit. For example, new crops and varieties developed by hybridization, Transgenic crop varieties resistant to pests and diseases, hybrids in each crop, high fertilizer responsive varieties, water management, herbicides to control weeds, use of bio-control agents to combat pest and diseases etc.
  • As the Business: As long as agriculture is the way of life of the rural population production is ultimately bound to consumption. But agriculture as a business aims at maximum net return through the management of land labour, water and capital, employing the knowledge of various sciences for production of food, feed, fibre and fuel. In recent years, Agriculture is commercialized to run as a business through mechanization.

Branches of Agriculture;

1) Agronomy – Deals with the production of various crops which includes food crops, fodder crops, fibre crops, sugar, oil seeds, etc. The aim is to have better food production and how to control the diseases.


2) Horticulture – Deals with the production of fruits, vegetables, flowers, ornamental plants, spices, condiments and beverages

.
3) Forestry – Deals with production of large scale cultivation of perennial trees for supplying wood, timber, rubber, etc. and also raw materials for industries.


4) Animal husbandry – Deals with agricultural practice of breeding and raising livestock in order to provide food for humans and to provide power and manure for crops.


5) Fishery science – Deals with practice of breeding and rearing fishes including marine and inland fishes, shrimps, prawns etc. in order to provide food, feed and manure.


6) Agricultural Engineering – Deals with farm machinery for filed preparation, inter-cultivation, harvesting and post harvest processing including soil and water conservation engineering and bio-energy.


7) Home Science – Deals with application and utilization of agricultural produces in a better manner in order to provide nutritional security, including value addition and food preparation.


On integration, all the Seven branches, first three is grouped as for crop production group and next two animal management and last two allied Agriculture branches.

Importance of Agriculture;

  • Many raw materials, whether it’s cotton, sugar, wood, or palm oil, come from agriculture. These materials are essential to major industries in ways many people aren’t even aware of, such as the manufacturing of pharmaceuticals, diesel fuel, plastic, and more. In fact, raw materials are so important in production that the economic health of a country strongly depends on how many raw materials it possesses.
  • Raw materials from agriculture make up a huge portion of what’s traded internationally. Countries with plenty of those supplies export them and trade for materials they don’t have. If a country’s agriculture suffers for some reason, prices can go up and it disrupts the flow of trade. Currently, the EU is the first trader of agricultural products in the world, both for imports and exports.
  • Speaking of trade, developing countries still get most of their national income from agricultural exports. While developed countries don’t depend on agriculture as much as they used to, their economies would definitely take a hit if all exports suddenly stopped.
  • The agricultural industry is still one of the biggest sources of employment and in many areas, it’s actually booming. Whether it’s working as a farmer, harvester, technician for farm equipment, scientist, and so on, there are plenty of jobs available in this field. In developing countries, agricultural jobs help reduce high rates of unemployment. When it comes to reducing poverty, evidence shows that focusing on agriculture is significantly more effective than investing in other areas.
  • Economic development is tied to a country’s agriculture sector. When trade, national revenue, and employment are combined in a positive way, a country enjoys reduced poverty and boosted economic growth. Because strong agriculture results in benefits fairly quickly, focusing on it is one of the best ways to speed up development and improve a country’s standing in the world.
  • Agriculture possesses the power to harm or heal. When farmers prioritize biodiversity on their land, it benefits the earth. Having more biodiversity results in healthier soil, less erosion, better water conservation, and healthier pollinators. This is all good news for the environment as a whole, making agriculture an important part of the cycle of life.
  • Agriculture is such an important part of a country’s infrastructure, it makes sense it would impact conflicts and war. Throughout history, the need for land to grow food fueled many conflicts. In more modern times, specifically WWI,
  • Arguably the most important aspect of agriculture is that it’s the source of the world’s food supply. No matter where or what you are eating, the ingredients in your meals came from somewhere. All roads lead to agriculture. In countries dealing with food insecurity and severe malnourishment, it’s because their agriculture sectors are suffering. When agriculture thrives, fewer people go hungry.
  • Because healthy agriculture is so essential to a country’s well-being, It’s been the setting of some of the most exciting innovations in technology. Through artificial intelligence, blockchain software, gene manipulation, and more, scientists and farmers have been figuring out ways to increase crop productivity, use less water, and reduce negative impacts on the environment. For scientists and tech companies, agribusiness is one of the most fascinating and productive fields to work in.
  • When it comes to pollution and climate change, the environment and agriculture suffer the quickest and with the most clear consequences. If effective changes aren’t made, climate change’s impact on agriculture will decimate a country’s economy and eventually wipe out the food supply. The state of agriculture is a good litmus test of what we can expect the future to look like.

Revolutions in Agriculture;

  • Through white revolution, milk production quadrupled from 17 million tonnes at independence to 108.5 million tonnes.
  • Through blue revolution, fish production rose from 0.75 million tonnes to nearly 7.6 million tonnes during the last five decades.
  • Through yellow revolution oil seed production increased 5 times (from 5 million tonnes to 25 million tonnes) since independence.
  • Similarly, the egg production increased from 2 billion at independence to 28 billion, sugarcane production from 57 million tonnes to 282 million tonnes, cotton production from 3 million bales to 32 million bales which shows our sign of progress.
  • India is the largest producer of fruits in the world. India is the second largest producer of milk and vegetable.

Indian Agriculture & Economy

  • Indian Agriculture is one of the most significant contributors to the Indian economy. Agriculture is the primary source of livelihood for about 58% of India’s population. Gross Value Added by agriculture, forestry, and fishing was estimated at Rs. 19.48 lakh crore (US$ 276.37 billion) in FY20.
  • Share of agriculture and allied sectors in gross value added (GVA) of India at current prices stood at 17.8 % in FY20. Consumer spending in India will return to growth in 2021 post the pandemic-led contraction, expanding by as much as 6.6%.The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year due to its immense potential for value addition, particularly within the food processing industry. Indian food and grocery market is the world’s sixth largest, with retail contributing 70% of the sales.
  • The Indian food processing industry accounts for 32% of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth.Principal agricultural commodities export for April 2020 – January 2021 was US$ 32.12 billion.
  • India is expected to achieve the ambitious goal of doubling farm income by 2022. The agriculture sector in India is expected to generate better momentum in the next few years due to increased investment in agricultural infrastructure such as irrigation facilities, warehousing and cold storage. Furthermore, the growing use of genetically modified crops will likely improve the yield for Indian farmers. India is expected to be self-sufficient in pulses in the coming few years due to concerted effort of scientists to get early maturing varieties of pulses and the increase in minimum support price.

Agriculture Heritage in India;

Agriculture in India is not of recent origin, but has a long history dating back to Neolithic age of 7500-6500 B.C. It changed the life style of early man from ‘nomadic hunter of wild berries and roots’ to ‘cultivator of land’. Agriculture is benefited from the wisdom and teachings of great saints. The wisdom gained and practices adopted have been passed down through generations. The traditional farmers have developed the nature friendly farming systems and practices such as mixed farming, mixed cropping, crop
rotation etc. The great epics of ancient India convey the depth of knowledge possessed by the older generations of the farmers of India. The modern society has lost sight of the importance of the traditional knowledge which had been subjected to a process of
refinement through generations of experience. The ecological considerations shown by the traditional farmers in their farming activities are now-a-days is reflected in the resurgence of organic agriculture.

Scope of Agriculture;

  • With a 16% contribution to the gross domestic product (GDP), agriculture still provides livelihood support to about two-thirds of country’s population.
  • The sector provides employment to 58% of country’s work force and is the single largest private sector occupation.
    Agriculture accounts for about 15% of the total export earnings and provides raw material to a large number of Industries (textiles, silk, sugar, rice, flour mills, milk products).
  • Rural areas are the biggest markets for low-priced and middle-priced consumer goods, including consumer durables and rural domestic savings are an important source of resource mobilization.
  • The agriculture sector acts as a wall in maintaining food security and in the process, national security as well.
    The allied sectors like horticulture, animal husbandry, dairy and fisheries, have an important role in improving the overall economic conditions and health and nutrition of the rural masses.
  • To maintain the ecological balance, there is need for sustainable and balanced development of agriculture and allied sectors.
  • Agriculture’s eyes and minds are soothed by dynamic changes from brown (bare soil) to green (growing crop) to golden (mature crop) and bumper harvests.

Thus , Agriculture helps to elevate the community consisting of different castes and communities to a better social, cultural, political and economical life. Agriculture maintains a biological equilibrium in nature. Satisfactory agricultural production brings peace, prosperity, harmony, health and wealth to individuals of a nation by driving away distrust, discord and anarchy.

Climate Change – a looming threat

Photo by Pixabay on Pexels.com

Climate change refers to a change in the average weather conditions of a place. It is one of the biggest crisis that humanity is facing right now.  In 2019, around 11,000 scientists declared a global climate emergency and warned of the dangers to come. Countries across the globe are grappling with the severe effects that reflect the state of the planet. The impact of climate change is intensifying and poses a threat to life on Earth as we know it. The Earth has become warmer than the previous century, and CO2 levels in the atmosphere have risen by 50%. 

Human actions have influenced the rapid climate change we are experiencing today. Cutting trees, burning coal, oil, and gas contribute to an increase in global warming. These activities have led to a drastic increase in CO2 levels in the atmosphere, which traps more heat. According to the 2018 US National Climate Assessment, the emission of greenhouse gases has been the dominant cause of global warming since the mid 20th century. Thus, 97% of scientists agree that human activity is the primary cause of the present climate scenario. 

Humans have exploited nature for the longest time, and we’re facing devastating consequences. Climate change and extreme weather conditions have led to natural disasters on a large scale, leading to the massive loss of life and property. The past few years have proven that climate change is real, as the world woke up to devastating headlines of forest fires, hurricanes, heatwaves, floods, droughts, and storms ravaging countries around the globe. 

IPCC Report:

The Sixth Assessment Report (AR6) by the Intergovernmental Panel on Climate Change (IPCC) of the United Nations recently released the 2021 Climate Report that raised concerns about the climate of the Earth. The report is based on more than 14,000 scientific studies and presents the most comprehensive state of climate change and its impacts. Within the next two decades, the average temperature of the Earth will increase by 1.5 degrees celsius. This increase will lead to extreme weather events. Heatwaves, droughts, floods, and wildfires will occur frequently. The sea levels will rise due to the warming of oceans and melting of glaciers, which pose a threat for the cities along India’s coastline, which are vulnerable to the rising sea levels. All these changes will affect livelihoods, agriculture, and the ecosystem drastically.

Impact:

If the temperature of the planet goes on increasing, weather-related events will become more frequent and dangerous. According to the World Health Organization, climate change will contribute to approximately 250,000 deaths per year due to malnutrition, malaria, diarrhea, and heat-related stress. A new study by scientists from China, Europe, and the US has found that within just 50 years, climate conditions in India could become unlivable, with temperatures as high as the Sahara Desert if the emissions of greenhouse gases continue to rise at the current pace. Scientists predict that we could lose 550 species by the end of this century, and this is only the tip of the iceberg. People living in developing and third world countries will be the most impacted and will face a hard time coping with the consequences of climate change. India is among 11 countries declared as “highly vulnerable” by US Intelligence Agencies to prepare and respond to the climate crisis.

Photo by Markus Spiske on Pexels.com

What we can do:

Governments and corporations cannot tackle climate change alone without the collective help of the people. People have to do their bit and can contribute in their ways to help save the planet. Small daily efforts can help create an impact. The following are some ways in which we can help:

Reduce, Reuse, Recycle 

Consume less meat

Reduce the use of plastic 

Take fewer flights 

Walk and cycle more 

Carry your own shopping bag 

Plant trees and create green spaces

Embrace slow fashion

Compost 

Reduce consumption and wastage 

Spread awareness 

Climate change is a threat to humanity and is a serious issue that needs to be tackled. The present generation is experiencing an overwhelming sense of dread and climate anxiety regarding the future. The Covid19 pandemic provided some climate relief, but that is only temporary. We are running out of time to salvage the planet and its inhabitants, and it is time for governments, corporations, and individuals to step up their climate action to match the scale of the task ahead of us.

Are more women dying of Covid-19 in India?

New research by a group of scientists in India and US shows that although men make up the majority of infections, women face a higher risk of dying from the coronavirus than men.



The study, based on Covid-19 deaths in India until 20 May, shows early estimates that 3.3% of all women contracting the infection in India were dying compared to 2.9% of all men. (India had a caseload of more than 110,000 with 3,433 deaths and a fatality rate of 3.1% when the study was conducted.)In the 40-49 age group, 3.2% of the infected women have died, compared to 2.1% of men. Only females have died in the 5-19 age group.

Five key questions about India’s rising Covid-19 infections
I asked SV Subramanian, a professor of population health at Harvard University and one of the leader authors of the study, what this implied.


He told me that the narrative of calculating the Covid-19 fatality rate by groups has conflated two key metrics – mortality risk and mortality burden.

Mortality risk measures the probability of death in a specific group- in this case, total number of deaths of women divided by confirmed infections among women.

On the other hand, mortality burden gives you the number of deaths among women as a percentage share of the total deaths, both men and women.Prof Subramanian says for the large part, the statistics have looked at the latter – men having a greater share of total deaths (63% in India, hewing to international data) – but “inferred the former risk”.



“Our overall conclusion is that, when infected, women do not seem to have any specific survival advantage [in India],” says Prof Subramanian.

“How much of this can be attributable to biological factors and how much of this is associated with social factors is unclear. Gender can be a critical factor in Indian settings,” he says.

The ‘mystery’ of lndia’s low Covid-19 death rates
But the findings are certainly striking because they run counter to what has been observed elsewhere in the world.

For one, men are more likely to suffer from co-morbidities or underlying health conditions, like cardio-vascular disease and hypertension, says Kunihiro Matsushita, a professor of epidemiology at the Johns Hopkins Bloomberg School of Public Health.

Men also smoke more than women in many countries, and some studies have shown that men wash their hands less frequently than women.

Prof Matsushita says that studies he had participated in had shown that male patients have a higher risk of contracting severe Covid-19 infection.

Scientists also believe that women have a lower mortality risk because of sturdier immune defences. And have hormones like oestrogen which has “beneficial effects on upper and lower airways and is associated with stimulation of the immune response to upper airway infections”.

“In that regard, a higher case fatality rate in women than men in this report is certainly unique,” Prof Matsushita told me.

But he says the research data needs to be scrutinised in the context of how Covid-19 is diagnosed in India. “For example, is the opportunity to get a test same between men and women?” he wonders.There could be more to this puzzle than what meets the eye.

Women outlive men in India and there are more older women than men. Is this leading to more deaths among women, as elderly people are vulnerable to the infection?

Also, women in India are more likely to delay going to doctors, and often self-medicate at home. And a woman’s health is more likely to be ignored in a household. So are women arriving late for testing and treatment?

Homemaker caregivers are more prone to contracting the infection – during the 1918 Spanish flu more women in India – relatively undernourished, cooped up in unhygienic and ill-ventilated dwellings, and nursing the sick – died than men.


“We need to dissect the gender data to find out more about what’s going on,” says T Jacob John, a retired professor of virology at Christian Medical College, Vellore.

Researchers agree. “We will keep a close watch and keep updating the results,” Prof Subramanian says.

Written by: Ananya Kaushal

INDIA ACHIEVES A MILESTONE – News Update

The Indian Prime Minister, Mr.Narendra Modi has recently announced that the country remains a steadfast partner in global efforts to combat the Covid pandemic. The government’s results have resulted in a positive impact against the battle with the deadly Corona Virus. India made a 100 Crore Vaccine jabs milestone on 22nd October, 2021. Thousands of health care workers and people from the government sector joined hands to achieve this mark. There had been no such mass vaccination drive in the country prior to the pandemic. Indians were not made to wait endlessly for these jabs due to vaccine makers such as The Bharat Biotech and Serum Institute. Within a short duration of time amidst the Covid – 19 waves, these manufacturers came to the rescue and supplied indigenous doses.

After several episodes of complete and partial lockdowns in the nation, the authorities began permitting to open up different sectors, trains, educational institutes and shopping malls, with the mandatory restriction of complete vaccination of an individual. The date 16th of July, will be engraved in the history of India’s achievements, as this is the day when the very first vaccines were administered to the frontliners. The civilians were initially hesitant with administration of the jabs because of several inhibitions and rumours. Gradually, the public started pre-booking their slots in order to get vaccinated. In about only 9 months, India is basking in glory with the milestone that has been achieved.

The country not just secured itself from the virus, but also worked for humanitarian causes by supplying these vaccines to other nations such as Bangladesh, Myanmar, Nepal, Oman, South Africa, Afghanistan and many more. There were times when the government did receive backlash for supplying vaccines and this move was also being called as a risky diplomacy. Inspite of hardships, the country did supply approximately 361 lakh doses of the Covid-19 vaccine to other nations.

With the completion of this landmark, a gesture of gratitude towards the frontline warriors was displayed by lighting up of 100 monuments in India, ins colour of the Indian tri-colour. This initiative was lead by the Archaeological Survey Of India. Therefore, to offer a vote of thanks to all the doctors, nurses, sanitation staff, police officers, monuments including the Konark Temple, Agra Fort, Red Fort, Shanivar Wada, Khajurao, Fatehpur Sikri, Qutb Minar, Kumbalgarh, Nalanda, St. Francis Church, Dholavira, etc were illuminated. This expression of gratefulness towards the relentless efforts of the essential workers took place on the night of 21st October, 2021.

The National COVID-19 vaccination drive of India is the world’s largest vaccination drive and has been unprecedented in both scale and reach. India alertly imposed restrictions on the movement of people and quickly arranged for hospital like setups to provide timely health care. A series of sessions were conducted by the Prime Minister to advice the citizens regarding the ongoing crisis. India scored high on communications with health care workers during a public health emergency, trade and travel restrictions, laboratory systems, immunization, and socioeconomic resilience.

Journalism

In simpler words, Journalism is the production and distribution of reports on current events based on facts and supported with proof or evidence. The word journalism applies to the occupation, as well as collaborative media who gather and publish information based on facts and supported with proof or evidence.  It is a long process that includes various tasks such as collecting the information from various sources, preparing it accordingly, and reporting it through different media platforms like newspapers, radio, blogs, social media, television, magazines etc-etc. Journalism is the product of modern history. It has been changed over time to time, from Medieval scribes recording war and taxes to paid pamphleteers at shop waging political battles to mass-market newspapers that use new tech like trains and telephones to gather and spread the news as well as the information’s to the people from door to door.

History of Journalism

The history of journalism spans the growth of technology and trade, marked by the advent of specialized techniques for gathering and disseminating information on a regular basis that has caused, as one history of journalism surmises, the steady increase of “the scope of news available to us and the speed with which it is transmitted. Before the printing press was invented, word of mouth was the primary source of news. Returning merchants, sailors and travelers brought news back to the mainland, and this was then picked up by peddlers and travelling players and spread from town to town. The first newspaper in India is credited to James Augustus Hickey, who launched The Bengal Gazette, also the Calcutta General Advertiser, in 1780. The paper lasted just two years before being seized by the British administration in 1782 for its outspoken criticism of the Raj. Over the years, journalism has evolved drastically and it changes over time with the latest technologies and innovations to reach a larger audience and meet their needs. To explain present-day Journalism in one word is ‘Handy’. Due to the rise of digitalization, people can easily access the news from various forms of print and electronic media like podcasts, televisions, newspapers, radio, social media, magazines, websites, blogs, and so on.

Bengal’s Gazette

Forms of Journalism

Journalism is divided into different forms based on the medium such as –

  • Print Journalism – Delivering news in the form of printing such as magazines, newspapers, books, pamphlets, etc. is called print journalism. This is the oldest and widely spread journalism. People can easily access it at very low costs. The rise of other forms of journalism has a huge impact on print journalism. Newspapers, magazines, books, flyers, academic journals are the example of print journalism.
  • Online Journalism – Delivering news through internet platforms such as websites, apps, blogs, social media, etc. is called online journalism. This is the latest and advanced form of journalism. It can be accessed from the tip of your fingers. Due to its easy availability and accessibility, online journalism has became popular within a short span of time.
  • Broadcast Journalism – Delivering news through radio and television is called broadcast journalism. This is the most comfortable and popular form of journalism. The reason why it became more popular than print journalism is because of its visual-audio experience. It engages the audience and glues them to televisions and radios. It has higher budgets and resources compared to the other forms of journalism.

Types of Journalism

  • Opinion Journalism-Opinion journalism is journalism that makes no claim of objectivity. Although distinguished from advocacy journalism in several ways, both forms feature a subjective viewpoint, usually with some social or political purpose. Common examples include newspaper columns, editorials, op-eds, editorial cartoons.
  • Investigative Journalism– Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest. An investigative journalist may spend months or years researching and preparing a report.
  • Business Journalism– Business journalism is the part of journalism that tracks, records, analyzes and interprets the business, economic and financial activities and changes that take place in societies.
  • Entertainment Journalism-Entertainment journalism is any form of journalism that focuses on popular culture and the entertainment business and its products. Like fashion journalism, entertainment journalism covers industry-specific news while targeting general audiences beyond those working in the industry itself. Common forms include lifestyle, television and film, theater music, video game, and celebrity coverage.
  • Sports Journalism– Sports journalism is a form of writing that reports on matters pertaining to sporting topics and competitions. Sports journalism started in the early 1800s when it was targeted to the social elite and transitioned into an integral part of the news business with newspapers having dedicated sports sections.
  • Watchdog Journalism– Watchdog journalism is a form of investigative journalism where journalists, authors or publishers of a news publication fact-check and interview public figures to increase accountability. Watchdog journalism usually takes on a form of beat reporting about specific aspects and issues.
  • Political Journalism– Political journalism is a broad branch of journalism that includes coverage of all aspects of politics and political science, although the term usually refers specifically to coverage of civil governments and political power.
  • Lifestyle Journalism– Lifestyle journalism is an umbrella term for more specialized beats of journalism such as travel journalism, fashion journalism, or food journalism
  • Arts Journalism– Arts journalism is a branch of journalism concerned with the reporting and discussion of the arts including, but not limited to, the visual arts, film, literature, music, theater, and architecture.
Arts journalism
Lifestyle Journalism
Sports Journalism
Investigative Journalism

Who is a Journalist ?

A journalist is a person who investigates, collects, and presents information as a news story. This can be presented through newspapers, magazines, radio, television and the internet. Journalists are relied upon to present news in a well-rounded, objective manner. Journalists have distinct personalities. They tend to be artistic individuals, which means they’re creative, intuitive, sensitive, articulate, and expressive. They are unstructured, original, nonconforming, and innovative. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. The most important and the most needed skills to become a journalist are having alertness, command over language, good communication skill, can differentiate between facts and fiction and lastly working in a team. Therefore, A Good Journalist must provide good and accurate content to the people. Thus by providing accurate information will help people to understand the greater truths beyond the facts.

The trend towards media convergence in recent times means that media, technology and mobile communications have become increasingly intertwined. The future of journalism could see the emergence of more and more personalized content, intelligent algorithms and robot journalists – as well as the opportunity to ‘experience’ that news thanks to immersive VR and AR technologies

Digital Marketing

Digital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet.

It’s the group of activities that a company (or individual) performs online to attract new business opportunities, creating relationships and developing a brand identity. It is very diverse and versatile.The sheer amount of tools, data and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.

Modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. .

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.” – Sanjay Dholakia, Former Chief Marketing Officer, Marketo

The online world allows brands to communicate with all of their clients and possible clients. You don’t even need to be in the same country to find and engage your public. And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Apps, emails and websites are literally in the palm of their hands. Smartphones are incredibly popular, especially among Millennials and Generation Z.

With applications like Instagram, Facebook, and Snap-chat taking up hours in their days, companies have very much found a direct link to their lives. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Ads play before videos on Facebook, and it also has sponsored posts that appear on everyone’s news feed. Instagram is another incredibly famous and popular social media site that companies use to market to a wide age group. Although Instagram is mostly a photo and video sharing platform, companies are still able to make use and take advantage of it. The best part about websites like Instagram and Facebook is that they all have a very wide and massive age demographic.

Benefits of Digital Marketing

1. The most measurable form of marketing – Digital Marketing analytics takes away the guessing games related to traditional forms of marketing. Through these analytics, you can measure in real-time how many people are looking at your posts or ads, as well as how many users have opened your posts, along with all of the people that have replied, liked, or shared your post.

2. The most cost-effective marketing technique While there was once a paywall between major companies and smaller ones in terms of advertising and exposure, that is no longer the case. Nowadays, smaller companies can get the attention of people that they otherwise could not. This is something that they can cover with the help of Digital Marketing, as they can reach an audience of their choice with minimal effort.

3. Allows you to choose any audience – Speaking of choosing your audience, another great benefit of Digital Marketing is that it can be as specific or broad as you want. You can find specific groups or forums on social media websites like Instagram or Reddit to market to a very niche audience.Moreover, getting a respected figure in the community you are tapping into can grow trust for your brand.

4. Everyone is already there – With billions of people using the internet and social media daily, the question is no longer will anyone see it, but rather when. No matter how big the network might be, there is a cap on just how many people a traditional marketing strategy can connect to. On the other hand, Digital Marketing strategies have no peak of exposure and can grow along with the company itself.

5. Customers start their buying journey from the internet – Customers depend on the internet for everything, including their buying options and choices. The term “Google it” has become such a common part of our language, the first instinct of most people is to search for something on the internet.

6. The message can be customized – Another big advantage of Digital Marketing is that this strategy allows you to customize your message to the public. Advertising today is different from the old days. Back then, when you wanted to talk to you public, you needed a generic message, that could be used in mass medias such as billboards, TV broadcast, flyers etc. Now, you can target groups by their similarities, customizing the message and making it more real and directed to them. Email marketing, online advertising, niche marketing: all of these strategies can be customized to reach the audience that you want.

Components of Digital Marketing

Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time.

Search engine optimization (SEO) – SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.

Content marketing – When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

Social media marketing – The key to effective social media marketing goes far beyond simply having active social media accounts. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.

Email marketing – After more than two decades, email is still the quickest and most direct way to reach customers with critical information.To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.

Mobile marketing – Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. SMS, MMS, and in-app marketing are all options to reach your customers on their devices.

Marketing automation – Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation.

Digital marketing campaign

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate. To start a campaign, marketers need to understand who their customer is and where to reach them and anticipate what action the customer will take next.

Customers approach brands though an omnichannel lens. So to effectively reach a customer, marketers should connect digital marketing campaigns across all channels.Digital marketing campaigns can be less expensive than other marketing campaigns and can engage with customer behavior in real time. Companies can use a digital campaign for a variety of uses, from raising brand awareness to telling loyal customers about a new product.

How will digital marketing campaigns change in the future?

There’s great promise with artificial intelligence and machine learning, which take out some of the guesswork and can streamline operations. Something, like figuring out the best offer to send to a consumer, that once took weeks to do might take minutes or even seconds. But as technology improves, there should always be an element of human interaction to make course corrections, to make informed decisions and to avoid losing sight of that human element in experiences. Other opportunities could arise where companies get better at using the context of an engagement. That could look like delivering the right offer at the right time because a brand knows exactly where somebody is and they know exactly the time and day of the week in which they’re engaging because they’re on their mobile device. This concept of location-based marketing has existed for a while, but it’s starting to mature and become more incorporated in larger omnichannel strategies.