Delhi University Cut-Offs Released

A new academic year brings with it a new batch of anxious faces, eagerly looking at the DU cut-offs, hoping they get in. Lakhs of students apply to the University of Delhi annually while only a few make it through. This year too over 4 lakh applications were recorded, the highest being from Delhi, followed by Uttar Pradesh. The lowest number of applications were received from West Bengal. All these candidates are vying for a mere 70,000 seats.

Owing to the deadly second wave of the coronavirus, the exams pan India were cancelled. The different education boards came up with fair scoring criteria for their students. Everyone witnessed remarkable inflation in their marks after the results were declared, with more than  70,000 CBSE students scoring above 95%.

This posed a massive dilemma for the college principals, some of them even suggesting a centralised entrance exam for the batch of 2021. But due to time and procedural constraints, the same wasn’t feasible to conduct. Finally, the University decided to follow the merit basis for admission to the undergraduate programs.

Speculations were rife about the cut-offs being astronomically high for this academic year which, unfortunately, turned out to be true.

After a long and tiring wait, the first cut off list was released yesterday.

In an unprecedented development,  at least 6 colleges have released 100% cut-offs in 10 courses which have left the students all over India in shock.

Ramjas college and Hindu college demanded a whopping 100% for Political Science Hons. and Computer Science Hons. The other north campus colleges have followed the same trend. SRCC set the bar at 100% too for B.Com Hons. 13 out of 20 courses in Hansraj college are only available to students who have scored above 99%. The score required for English Hons. has increased by a percent to settle at 99% in most colleges. At Vivekananda College, History Hons requires 97%, a sharp jump from the previous year’s 85%.

Experts are now questioning the evaluation of the board results. A teacher at SRCC clarified that the 100% cut off was based on the applicant data provided to them which had almost 450 students who scored a perfect 100 in the best of four aggregate. It is indeed quite baffling how so many students managed to procure such excessive marks. Fingers would be pointed at various school managements who might have graciously rewarded marks to their pupils.

The number of 100 scorers at DU has increased to almost 10,000 from 5,500 last year. Understandably, the cut-off can’t be kept low.

The cut off list has left many students distraught, a number of them are looking at their DU dreams shattering. Aspirants who are just at the 90% margin are worried about their college prospects now, with many of them looking to seek admission in other universities. The ones who scored below 90% have very bleak chances of getting in, seeing the current trend. This is a leading cause of stress as well as anxiety for both parents and students as their future is now enveloped in a shadow of uncertainty.

The education system has been heavily criticised as there is only space for exceptional scorers in universities now. The entire focus has now shifted to performance in exams instead of the holistic development of children. The sky is the only limit now when it comes to college cut-offs.

Music a Therapy

Music a word which we all love to listen and we always love to listen music as well. Music relaxes our mind. Music listening to music makes us happy. Today everybody whenever they get little bit of their time they listen to music.

It has become an integral part of our life, we can’t even think of a life without music. We have music for every situation. It is scientifically proven that music has many good effects on our health. It helps us to relax from a busy life, it helps to change your mind when we are not feeling good, it booster moral to do something I.e., motivates us, it helps us to work out by giving us inspiration to do it, it helps to forget our tension etc.

Music has actually become a therapy today. Everyone have airpods, earphones, headphones which they use while working out to listen to music to have an inspiration to do it more fast or properly. We hear music in functions which makes us feel very happy with actually enhance is the party or function.

When we hear energetic music automatically feel like dancing which helps is to feel happy. And in Indian weddings we can’t even think of weddings without music and Nagin Dance too.

Whatever be your mode music is always there to motivate you to do better I just to make you happy and enjoy. It actually and has a thinking ability. So there are so many positive effects of listening music so, you do listen to music but, do take care of your ears too, don’t listen it in very high volume. And listen to positive music.

Yoga an Ancient way of Modern Living

Yoga an ancient Indian practice of balancing your body and mind. This is the actual modern way of living as in the stressful life we have forgot in the mean essence of life. Yoga helps us to be fit mentally as well as physically.

Now the whole world has realised the power of yoga. Even the UN has announced 21st june as the international yoga day. Now the whole world is doing yoga and are actually paralyzing the benefits of it.

It is scientifically proven that doing yoga helps you to calm your blood pressure, anxiety, stress and is capable of curing any diseases if done in right manner. It makes your body more flexible and yoga is actually a way of living.

It is really proud moment for India as an Indian ancient practice is now valued in the whole world and is given the Prestige which it deserves. One of the best thing of doing yoga is that it doesn’t have any side effect. Anyone can do it it doesn’t need any prior fitness or anything you can start with simple yoga.

Just if you introduce your car in your daily routine even for 15 minutes it will really give good benefits to your health which you will realise. Yoga has actually become a modern science. So if you are doing yoga please do it on a regular basis and if you are not doing your please start doing it as it has really very good effects on your mental as well as Physical health.

Gandhi Jayanti

2nd October, Gandhi Jayanti ,a date which needs no introduction. Father of our nation Mohandas Karamchand Gandhi was born on this day. He was one of the strongest pillar for India during in struggle for freedom from British era.

He was very different from other freedom fighters. He believed in the concept of nonviolence and self sufficiency. His personality has impressed many leaders around the world like Martin Luther King Jr, Nelson Mandela, Einstein and even the Britishers one of those.

He was a gentleman who gained law degree in London and came back to the India and I was so touched by the living conditions of the people here that he decided to be one of them. He wore a dhoti and thin cloth on upper body.

He was a man of principle, in his aashram he did all of his work on his own and teach the same lesson to his followers. He was a tiny man but having a great speed. He walked miles on his foot that too with great speed, matching his speed was not easy.

He always live for his countrymen and tried to solve their problems and dedicated whole of his life for the country. He fought the fight of freedom with never compromising his principles. That’s the reason he was given the title of ‘Father of India’.

Evolution of motorcars mechanism

It is difficult, to imagine a world without the motorcar. Back in the 1700s, some of the very first cars were powered by stream engines. When German engineer Karl Benz drove a motorcar tricycle I 1885 and fellow Germans Gottlieb Daimler and Wilhelm Maybach converted a horse down carriage into a four wheeled motorcar in august 1886, none of them could have imagined the effects of their invention. Benz recognized the great potential of petrol as a fuel. His three wheeled car had a top speed of just ten miles (16 km) per hour with its four-stroke, one cylinder engine. After receiving his patent in January 1886, he began selling the Benz Velo, but the public doubted its reliability. Benz’s wife Bertha had a brilliant idea to advertise the new car. In 1886 she took it on a 60 mile (100 km) trip from Mannheim to near Stuttgart. Despite having to push the car up hills, the success of the journey proved to a skeptical public that this was a reliable mode of transport.

Daimler and Maybach did not produce commercially feasible cars until 1889. Initially the German inventions did not meet with much demand, and it was French companies like Panhard at Levassor that redesigned and popularized the automobile. In 1926 Benz’s company merged to form the Daimler Benz company. Benz had left his company in 906 and, remarkably, he and Daimler never met. Due to higher incomes and cheaper, mass produced cars, the United States led in terms of motorization for much of the twentieth century. This kind of movement has, however, come at a cost. Some 25 million people are estimation to have died in car accidents worldwide during the twentieth century. Climate changing exhaust gases and suburban sprawl are but two more of the consequences of a heavy reliance on the automobile.

Karl Benz with his wife Bertha, the first motor car (1885)

Invention of the clutch

Almost all historians agree that clutch was developed in Germany in the 1880s. Daimler met Maybach while they were working for Nikolaus Otto, the inventor of the internal combustion engine. In 1882 the two set up their own company, and from 1885 to 1886 they built a four-wheeled vehicle with a petrol engine and multiple gears. The gears were external, however, and engaged by winding belts over pulleys to drive each selected gear. In 1889, they developed a closed four- speed gearbox and a friction clutch to powers the gears, this car was the first to be marketed by the Daimler motor campy in 1890. Without a clutch, if the car engine is running the wheels keep turning. For the car to stop without stalling, the wheels and engine must be separated by a clutch. A friction clutch consists of a flywheel mounted to engine side. The clutch originates from the drive shaft and is a large metal plate covered with a frictional material. When the flywheel and clutch make contract, power is then transmitted to the wheels.

Patent drawings of first motorcar – Karl Benz

Gears in Motorcars

Karl Benz was the first to add a second gear to his machine and also invented the gear shift to transfer between the two. The suggestion for this additional gear came from Benz’s wife, Bertha, who drove the three-wheeled Motorwagen 65 miles from Mannheim to Pforzheim – the first long distance automobile trip. The gears allow the engine to the maintained at its most efficient rpm while altering the relative speed of the drive shaft to the wheels. Gears originally required double clutching, where the clutch had to be depressed to disengage the first gear from the drive shaft, and then released to allow the correct rpm for the new gear to be selected. The clutch was then pressed again to engage the drives shaft with the new gear. Modern cars use synchronized which use friction to match the speeds of the new gear and he shaft before the teeth of the gears engage, meaning that the clutch only needs to be presses once.

“One thing I feel most passionately about: love of invention will never die” – Karl Benz

About that author- Rudyard Kipling

Rudyard Kipling, a journalist, short-story writer, poet, and novelist who is best known among us for his novel the jungle book, was an eminent  20th century writer. Kipling became the youngest person and till this date is the youngest person to receive the award in 1907, at the age of 41.

Life  

Rudyard Kipling was born in 1865, in Mumbai, India, which was a British colony during that time. He was born to John Lockwood Kipling and Alice Kipling. His father was an artist and an architect who used to work at an art school in Mumbai.

He spent his early childhood in India as an Anglo-Indian and at the age of 6 went to Britain and was vaguely perplexed with his identity, a topic he lightly touches on in his later work. In Britain, Kipling did not live with his parents; instead they left both Rudyard and his younger sister with a foster family. During this time, the couple that were looking after the siblings did not treat him very well. In his autobiography Something of Myself for My Friends Known and Unknown, which was published posthumously , Kipling looks back at this period of  his life with dread. Kipling felt abandoned and isolated throughout his childhood. First he was abandoned by his parents and then he was neglected in his foster home too.

In 1877 Kipling’s mother returned to England and pulled her children out of that foster home. The very next year, he was sent to the United Services College in Devon, where students would be prepared for the army. 

Career 

Towards the end of the school, Kipling dropped out as his family did not have enough money to send him to college so instead his father secured a job for him in India and worked as an editor and a journalist for a newspaper. This was the beginning of his journalistic career. It was in India that Kipling started to publish his collection of short stories. He published Plain Tales from the Hills in 1888 and he published 6 volumes of short stories which included soldiers Three, The Phantom Rickshaw; between 1887 and 1889. By the end of this decade, Kipling gained so much popularity that he was being considered one of the best prose writers of his time.

He left India in 1889 and went to San Francisco during this journey he met The Adventures of Tom Sawyer writer Mark Twain.

In 1892, he married Caroline Balestier and the couple lived in America before moving to England. In this decade Kipling he produced work that he is most known for, like  The Light That Failed in 1891, The Jungle Book in 1894, The Seven Seas  in 1896, a collection of poems,  Captains Courageous in 1897.

In 1907, at the age of 41, he became the youngest and the first Englishman to receive the Nobel Prize for literature. Kipling is thought to be an imperialist; his ideology at that time and even during this time is not accepted by people  and has been long criticized for the same. However, he was a very popular writer of his time.

About that author- Charles Bukowski

“We are here to laugh at the odds and live our lives so well that Death will tremble to take us.”

This very famous quote by Charles Bukowski gives us an idea about the kind of individual he was. He was the kind of poet who wrote whatever was in his heart, whenever it was. He always spoke about a part of himself that exists inside us all but we choose to silence it. Bukowski, afraid of that part, still chooses to give it a voice through his poems.

Life 

Charles Bukowski was a German-American poet, writer known for the violent imagery he tries to depict with his writing. Bukowski left his home in Los Angeles to move to New York to pursue writing. In New York he took up a lot of odd jobs so that he could continue to write, but he did not see much success during that period of his life.

Career 

Charles Bukowski published his first story, titled  “Aftermath of a Lengthy Rejection Slip” in 1944, at the age of 24 in a magazine. He published another story titled “20 Tanks from Kasseldown” about 2 years later in 1946, but unfortunately he failed to make a breakthrough and was left disappointed. Bukowski wrote a lot, was published too little and received even less recognition. This led him to quit writing or rather take a break from writing in the year 1946.

Now, one could say that Bukowski did not do anything during his hiatus but I disagree. During these years Bukowski gathered material for his future work. He moved back to Los Angeles and lived the life of a hippie and wandered around the country staying in cheap places. He would travel. drink alcohol and observe. The observations are talked about in his later published books.

Bukowski talked about the harsh and crude reality of existence and is known for his raw and bare writing.

After a hiatus of almost a decade, Bukowski got back to writing. In the mid 1950s he was hospitalized for a fatal bleeding ulcer. After being released from the hospital he started to write poetry, at the age of 35. Charles Bukowski, in 1957 married Barbara Frye, who later died in India. This incident resulted in Bukowski going back to alcohol and writing poetry.

By this time, Bukowski’s poems were published in literary magazines. But still he was unable to see the success he very much deserved. In the 1960s, he published a lot of poems and short stories and only tasted success in his 50s.

Bukowski spent more than half of his life writing and not seeing any considerable amount of success. He did not give up, in fact there was no point in him giving up because he was not one of the writers who wrote to achieve success, he wrote because he was extraordinarily in love with his art. He did not try to be a writer, in fact he didn’t try to be anything but true to himself and his work. He did not force himself to write, evident by his decade long hiatus. He thought that there had been too many writers in the past who forced themselves to try, whereas in his opinion if you truly love an art form you wouldn’t have to try, it would come to the artist. In his opinion if you had to try to be or do something you shouldn’t try at all. Even his grave has the words “don’t try” engraved on it.

He died in 1994, due to leukemia after living an adventurous and fulfiled life. 

Pets A True Friend

Having a pet at home, may be a dog, cat or any other animal makes you feel like a family and a companion. For a pet owners become their whole world. They are always loyal towards their owner, they are actually like parent to them.

There are many scientific proven positive effects on mental and social well being while having a pet at your home. They never let you feel alone, they are always around you. They sense your feelings and try to make you happy always. They can’t speak in our language but, they can understand and we can understand them too, there is actually an internal connection with them.

Having a pet miss you more social as you always have to take them for a walk that also help in having a physical exercise for us too. The help us connect to the people. Once you have a pet you actually have a family member with you which never lets you be lonely.

l just want to say that please care for your pets, don’t ever leave them as where whole world is you can’t live without you. Teacher responsibility of paint only when you can take care of them till the last breath don’t leave them alone in the middle of an ocean.

Be a good pet owner. Be like their parent and care for them as your child, play with them as friend and treat them as your family.

Making a Career in Community and Social Services

The community services industry is a largely overlooked sphere and the wide array of possibilities bubbling here go unnoticed by the general population. Moreover, this sector is pivotal to the development of the nation. It is essential for preparing young adults to become principled citizens in a globalized world. Students looking to start their careers should be made aware of the opportunities available here.

Job Prospects

According to one report by the US Bureau of Labour Statistics, the social and community employment sector is expected to grow by 12 per cent between 2020 and 2030.

There is a wide range of career opportunities in this domain including health inspectors, correctional and probationary officers, marriage therapists, disability assistants, and rehabilitation counsellors. In contrast to other sectors, community services give employees a myriad of client areas to choose from. That means one can continue to grow and diversify until one lands their perfect niche.

 Jobs would typically be advertised on social media or community issue-focused websites. Local authorities will give notice of the jobs on their respective websites, as will larger charities.

Most employers generally comprise officials of local authorities, not-for-profit organizations, rural development groups, organizations concerned with particular groups or issues such as refugees or asylum seekers, drug addicts, sexual abuse victims, etc.  

Since these workers aid marginalized groups and tackle the problem persisting in their local area, they would be required to work closely with other organizations such as the police, schools, and other agencies and operate mainly within inner-city areas, small towns, and rural localities.

Educational requirements

The field is well suited for individuals who are keen to help people in need and contribute to a positive change in society. One can chalk out their education by specializing in areas of drugs and alcohol abuse, family and domestic violence, housing, or adolescent development to get a more enhanced perspective before stepping into this fast-growing industry. It would also help in bettering the chances of securing employment for the candidate. Although entry to this field is not restricted by educational qualifications having a degree in any subject certainly helps.

Key skills for workers

Prospective job seekers wishing to go the extra mile should focus on honing key skills like written and oral communication skills, sincerity, patience, tact, and the ability to earn the trust of others, and finally an in-depth understanding of policies that affect target groups.

Responsibilities

Standard responsibilities include helping communities share resources effectively, recruiting and training volunteers, presenting verbal and written reports to the superiors,  generating funds for the operations, creating awareness about important issues, developing projects to help sections of society afflicted with various social evils like drug abuse and managing the audit processes,

Conclusion

The challenges involved in this career would push the person to grow and evolve into a more empathetic individual while exposing them to people from all walks of life. Being a noble profession also enriches a person’s social standing in society.

All things considered, this is a highly recommended line of work.

why Higgs Boson is called as the ‘God Particle’?

In 1964 peter Higgs with five scientists proposed a theory called the Higgs mechanism to explain the existence of mass in the universe. Before 1930s, atoms were considered as the fundamental particles. Then we found electron, protons and neutrons as atomic particles. Later we found that protons and neutrons are made up of even more small fundamental particles called quarks. Quarks are the fundamental building blocks for the whole universe. The key evidence for the existence of these elementary particles came from a series of inelastic electron-nucleon scattering experiments conducted between 1967 and 1973 at the Stanford linear accelerator center. They are commonly found in protons and neutrons. There are six types of quarks, up quark, down quark, top quark, bottom quark, strange quark, charm quark. They can have positive (+) or negative (-) electric charge. Up, charm and top quarks have a positive 2/3 charge. Down, strange, bottom quarks have a negative 1/3 charge. So protons are positive because there are two quarks (+2/3) ups and one down quark (-1/3), giving a net positive charge (+2/3+2/3-1/3 =1). These three quarks are known as valence quarks, but the proton could have an additional up quark and anti-up quark pair.

The Higgs field theory

In the second half of the 20th century, physicists made a developed a theory called a standard model of particle physics. They theorized about twelve fundamental particles that make up all matter, and four particles called bosons are responsible for three fundamental forces of nature. It includes strong force, weak force, and electromagnetism. Gravity is another force, it is not a part of this model but, it can be modeled using general relativity. With these fundamental particles in the standard model and gravity, we can build almost everything in the entire universe. However until 2012, the standard model was an underlying theory. Because all forces carrying particles should be massless. So, although the photons are massless, experiments show that the weak forces bosons have mass. So that was a promising model that could be used to explain our universe. But perhaps, it would need to be thrown out because it had the seemingly fatal flaw in being inconsistent regarding the way the weak force worked in the late 1950s physicists had no idea to resolve these issues all attempts to solve this problem. But indeed it created new theoretical problems. In 1964, Peter Higgs hypothesized that perhaps the force articles were massless but gained mass when they interacted with an energy field that is the reason for the existence of the entire universe.

During the very early moments following the big bang, in the universe, the elementary particles were massless and they were pure streams of energy that move at the speed of light. As the expansion of the universe was proceeding, density and temperature decreased below a certain key value. According to the theory, the Higgs field interacts with particles and can give them mass. It is theorized that different particles interact differently with the field, the particles that interact with it more intensely have greater mass and particles that don’t interact with it that much have lower mass. Just imagine Higgs field as water, pointed shape objects interact lesser with water and cube shaped objects interact more with it. Some particles don’t interact with the field like photons are massless. A fundamental part of the theory was the presence of a specific particle; it’s called the Higgs boson. A boson that would allow the Higgs mechanism to unfold correctly to give mass to all other particles.

The Higgs Boson – CMS experiment

CERN’s discovery of a new particle

Even though Higgs theorized it, scientists can’t able to prove that until 2012. The particle accelerators had to possess a huge amount of energy to detect them. Finally, the Large Hadron Collider (LHC), the CERN’s particle accelerator has been turned on in 2008 and managed to recreate the required energy and temperature conditions in 2012. The Higgs boson was finally experimentally detected and on 4th July, a conference held in the CERN auditorium announced the discovery of a particle compatible with the Higgs boson. The machine accelerates Hadron bundles at close to the speed of light and collides them each other in opposite directions. At four separate points the two beams cross, causing protons to smash into each other at enormous energies, with their destruction being witnessed by super-sensitive instruments. Even if LHC is the world’s largest particle accelerator, it had to work hard to detect Higgs boson. If the Higgs field doesn’t exist, all particles in the universe will become absolutely weightless and fly around the universe in the speed of light. For This reason Higgs boson is often called as the ‘God particle’.

“I never expected this to happen in my lifetime and shall be asking my family to put champagne in the fridge.”Peter Higgs

About that artist- Artemisia Gentileschi

Artemisia Gentileschi is regarded as one of the most illustrious artists of the 17th century. She made a name for herself during a time when women were not allowed to be a part of art and cultural activities. Her paintings were a symbol of women empowerment of the Baroque period and yet are not well known.

Early life

Artemisia was born in 1593 in Rome Italy, to Orazio Gentileschi, a renowned painter at the time. Her father recognized her talent from an early age and encouraged her to paint. Her father was a huge follower of the remarkable Baroque painter Caravaggio and her own paintings were highly inspired by Caravagio’s dramatic realism.  

Career

Gentileschi’s earliest known work is Sussana and the Elders, who at the time of painting this was only 17. The painting shows a young woman Sussane taking a bath in her garden and two men with ill intentions and a predatory look towering over the young women. Sussane who obviously seems very vulnerable at the moment and can not do much but just confute the two men with her actions which go to waste. This painting is inspired from a tale in the book of daniel. This tale portrays Sussana taking a bath in her garden as two elders start spying and harassing her sexually. 

In 1611, an Italian landscape painter Agostino Tassi who was working under Orazio, went into their house and raped Artemisia. Orazio was under the impression that Tassi would be marrying her daughter to save the Gentileschi name from embarrassment but when Tassi refused to do so Orazio took him to trial. This was really tragic for the 17 year old Gentilesci, according to her father and all the other men in power her virginity was stolen but for her it was a part of her that was stripped away. As if this wasn’t enough torture for her she was tortured with nails and screws at the trial to attest the authenticity of her testimony. Tassi was found guilty but did not serve any sentence owing to his relations with the pope.

A short while after the trial, her father married her off to a Florence based artist and moved to florence. This period of her life brought her tremendous success. She became the first woman to be accepted at the Academy of Design, Florence. This meant that she did not need permission from any man to buy art supplies, she could do it without any men controlling her.

In Florence, Gentileschi had developed her own style. She used tenebrism in her paintings which is a style of painting that uses light and dark contrasts and the dark becomes a dominating feature.

In 1620, she completed Judith Slaying Holofernes, which is inspired from a narrative in The Bible. Throughout the history of art many versions of this tale have been painted by multiple artists, even Caravaggio but Gentileschi’s  version is more real and violent. This work of hers can be compared with her own traumatic experience, where Holofernes can be compared to Tassi and Judith is Gentileschi.

Now it is not that she was the first female painter ever but all the female artists that came before her chose still lives or aesthetically pleasing subject matters. Gentileschi on the other hand, portrayed women that were a subject to male oppression like herself and were raw. Yet she is not very well known in the 21st century. Gentileschi’s work is empowering and a mark of early feminism and needs to be celebrated.

Fundamentals of Organizational Behavior.

A primary goal of management education is to develop students into managers who can think ahead, exercise good judgment, make ethical decisions, and take into
consideration the implications of their proposed actions.

Premises
Organizations are complex systems.
Where is a need to understand how the system operates esp. in a sociotechnical system – humanity and technology.
Human behavior in organizations is
sometimes unpredictable.
Behaviors may come from deep-seated needs, lifetime experiences and personal value systems ,Human behavior in a organization can be partially understood
And Applying the frameworks of behavioral science, management and other disciplines.

There are no perfect solutions to
organizational problems well, Increase the understanding and skills – work relationships can substantially upgraded

An organization is a collection of people
who work together to achieve individual
and organizational goals. Or it can be a consciously coordinated social unit,
composed of two or more people, that
functions on a relatively continuous basis
to achieve a common goal or set of goals.

Organizational behavior is actually the study of human behavior in the workplace,
And the interaction between people and the organization, and the organization itself.

It’s basic goals focuses on the behaviour of people under a variety of conditions.as even understanding the reason for the same . Managers need to remember that organizational behavior is a tool for human benefit

Organisational behaviour encompasses three broad areas which are mentioned below
1.The Behavior of People in Organisations

2.Organisational Structure

3.Behavior of organization

Anone studying about the importance of organisation and organizational behaviour will get to know it’s major aspects and Develop its skills to function effectively in the workplace. It even leads in the Growth of personality through insight into human behaviour as well as Enhance overall organizational effectiveness.

Thank you.

Consumers Perception towards OTT Platform VS Theatre.

The Internet is rapidly transforming the show business in India. the dimensions and effect of the longer-term use of digital content is very large for the country’s mobile user base, led by the launch of three G and 4 G networks and many subscribers. Audiences are using numerous different technologies to look at films, documentaries, and web series on their smartphone devices. Some examples include Netflix, Amazon Prime, Hotstar and Zee5, which provide movies and other video content through internet. it’s become a challenge to the Movie theater industry. Now that theatres are pack up and film releases are suspended during the national shutdown, cinema owners worry that the universal experience of viewing
movies will eventually change digital platforms, resulting in a dip in viewers
visiting once the screens open again.

Over-the-top (OTT) media platform refers to something sort of a digital video platform which is distributed explicitly to consumers bypassing cable, radio and satellite television channels over the web that sometimes act as distributors of these content. Over the past few years, owing to the increase in internet consumption, the media and entertainment sector has seen a
significant push. The fundamentals of the cinema industry are being redefined.

When it involves OTT platforms, on a mean every user holds minimum of
two OTT platforms, most important advantage of OTT platforms is that buyer’s access plenty of content during a freemium model where OTT platforms offer free content with a selected collection and there would be an incentive to modify to the paying subscription. OTT platforms have allowed users, at
their own convenience, to access a spread of content at low expense.
When it involves Movie theatres, Majority of the viewers choose a movie
once very month Viewers are able to spend 500-1000rupees to observe a movie. Majority of the viewers opting to observe a movie within the theatre when it’s a highly content driven movie. Thus, a change in
consumer watching habits is often seen where theatres were highly
preferred for commercial/big star movies, but now it replaced by content
driven movies. From the info, it is often said that folks prefer watching content mostly in OTT platforms and infrequently in movie theatres. Convenience is that the
biggest reason behind the utilization of over-the-top application. Second
biggest reason is choice of wide selection of content. Third on is availability of content on demand.


Conclusion:
The Indian audience’s perception of trends within the Indian media and show business is encouraging. The Indian audience claims that these applications are transforming the Indian media and entertainment sector, and therefore the reasons for these improvements are media
convenience, content efficiency, economical media, and innovative
projects. Research reveals that the longer term of Over-the-Top (OTT)application in India is promising. But certain factors of theatres like Screen size and Sound quality, theatrical experience and ambience can’t be achieved by OTT platforms. So, people will certainly reach bent theatres, but it’ll happen slowly thanks to things, but it can never be completely erased on the existence of OTT platforms. To summarize, the report
suggests that the OTT industry has disrupted the movies industry which
because the industry dynamics changes, both mediums won’t only coexist
but even prosper together.

Thank you.

Caste Atrocities In Contemporary India.

By Dilip Patel

Position related brutality in India has happened and keeps on happening in different structures. As indicated by a report by Common liberties Watch: Unfair and savage, brutal, and debasing
treatment of more than 165 million people in India has been advocated based on standing. Position is drop based and genetic in nature. It is a trademark dictated by one’s introduction to the
world into a specific rank, independent of the confidence rehearsed by the person. Caste signifies a conventional arrangement of unbending social definition into positioned
bunches characterized by drop and occupation. Caste divisions in India overwhelm in lodging, marriage, work, and gender and danger of social exclusion, financial blacklists, and actual violence. eral social connection divisions that are supported through the training.

The Dalits | Still untouchable
Article 46 of the Indian Constitution.
Today, 68 years after Autonomy, as Dalits keep on enduring the worst part of savagery and segregation featured lately by the appalling self destruction of Rohith Vemula, a Ph.D understudy
in the Hyderabad Focal College who hanged himself, accusing his introduction to the world as a “deadly mishap” in a chilling last note-we were
unable to be any further away from what the Constitution had requested from a free and reasonable India

A ghost of self destruction passed by a few Dalit students was frequenting India. Out of 25 students who ended it all just in north India and Hyderabad since 2007, 23 were Dalits. This remembered two
for the lofty All-India Foundation of Clinical
Sciences in New Delhi, and 11 in Hyderabad city alone. Deliberate information doesn’t exist for such suicides, however the issue runs far more
profound than a couple of understudies choosing to take their own lives in the wake of being crushed by the framework. Dalit problem in India peruses like a whole information sheet of misfortunes. As indicated by a 2010 report by the
Public Basic liberties Commission (NHRC) on the Anticipation of Outrages against Booked Ranks, a wrongdoing is carried out against a Dalit like clockwork. Overall, three Dalit ladies are assaulted, two Dalits killed, and two Dalit houses
consumed. As indicated by the NHRC insights set up by K.B. Saxena, a previous extra boss secretary of Bihar, 37% Dalits live underneath the destitution line, 54% are undernourished, 83 for
every 1,000 kids brought into the world in a Dalit family pass on before their first birthday celebration, 12% before their fifth birthday celebration, and 45 percent stay unskilled. The information likewise shows that Dalits are kept from entering the police headquarters in 28% of Indian towns. Dalit kids have been made to sit
independently while eating in 39% government schools. Dalits don’t get mail conveyed to their homes in 24% of towns. What’s more, they are denied admittance to water sources in 48% of our towns since distance stays a distinct reality
despite the fact that it was abrogated in 1955.

India’s caste system is perhaps the world’s longest enduring social progression. A characterizing highlight of Hinduism, station incorporates an intricate requesting of gatherings of people based on custom immaculateness. An
individual is viewed as an individual from the position into which the person is conceived and stays inside that
standing til’ the very end, albeit the specific positioning of that rank may differ among districts and over the long run. Contrasts in status are generally supported by the strict dictated by one’s deeds in past lifetimes.

today

The infection doesn’t see race, religion, shading, standing, doctrine, language or lines prior to striking”, while this glossed over, apparently fair- minded assertion from the Indian government has
been prevalently embraced and worldwide
worshipped, it doesn’t detract from the way that it was incredibly repetitive and proudly harsh.
Alongside the assertion—the revelation of public lockdown on 25th Walk 2020, the endorsed proportion of social separating, the cross country
burden of Fundamental Products Act, infection testing rules and any remaining activities of the individual state organizations have been in
finished dismissal to the limit contrasts and variety of the nation’s social and monetary set-up Government Initiatives . Deliberately ignoring the
standing class order and their commensurate connection in India, the state’s response to the
infection has been regardless commenced on such natural biases. Guaranteeing that the infection would influence the individuals who are
living on the 24th floor of an extravagance lofts in Mumbai and the Chamars and Musahar people group living in ghetto cum-ghettos similarly, is an endeavor to homogenize the populace while
invisiblising the individuals who are at the lower part of the financial pecking order of the station framework. Hence, the prevalent view that Coronavirus is considerably more fair-minded
than a large portion of us, is itself covered with predispositions which comes from the remaining alive station class advantage. The problem of utilizing social removing as a worldwide popular expression was only a hint of
something larger. There is more than what meets the eyes. Standing framework is that butterfly whose fluttering wings affect a wide range of associations of a person. From the way one dresses and lives and to the manner by which once makes money and makes an occupation, rank is a convincing despot which orders
everything, including this infection. It is standing based positions, for example, rummaging, sterilization, channel cleaning, their ensuing negligible social qualities, lacking compensations prompting unhygienic ghetto based way of life
which makes Dalit and Adivasi people group tortured not simply by their station personalities and its repercussions yet in addition by the deadly dangers of Coronavirus

Government Initiatives

Indian Government has enacted laws to remove untouchability and has also brought in many reforms to improve the quality of life for the weaker sections of society. Few among them are:
• Constitutionally guaranteed fundamental
human rights
• Abolition of ‘ untouchability’ in 1950
• Scheduled Caste and Scheduled Tribe
(Prevention of Atrocities) Act, 1989
• Provision of reservation in places like
educational institutions, for employment
opportunities etc.
• Establishing social welfare departments and national commissions for the welfare of scheduled castes and tribes.

Solutions

i. some benefit based training to youngsters from adolescence can tackle the issue of casteism somewhat.
ii. Different social organizations like family,
school, and Broad communications should be given the duty to build up an appropriate, wide viewpoint among youngsters, which will invalidate the sensations of casteism, for instance,
making mindfulness about the evil impacts of sustaining the conventional rank framework.
iii. Scholarly projects should be taken up in rustic territories as the position sentiments, which further propagate casteism, are more in country
regions. These sensations of caste can be limited by the arrangement of social schooling among rural population.

Thank you.

References

Dehalwar, K., & Sharma, S. N. (2024). Politics in the Name of Women’s Reservation. Contemporary Voice of Dalit, 0(0). https://doi.org/10.1177/2455328X241262562

(News)Diwali with a difference: NGO runs campaign to help marginalised people

It all starts with an attempt to go ahead in a path decided with a purpose in the present with severance and striking or facing it.

Life is what you make it . It is said that a human being with a purpose is most powerful than any other ordinary person . In this world , where obstacle strikes back of opportunities , one have to make there own path towards the destination which is to be decided in present for the future . Our value increases  based on our ability to see our worth and when difficulties strike hard in life keeping ourselves with the same pace till the storm passes .

In keeping with the spirit of the festive season, a Pune-based non-government organisation (NGO) is running a pan-India initiative by distributing “Diwali happiness kits” that include groceries and hygiene essentials , In keeping with the spirit of the festive season, a Pune-based non-government organisation (NGO) is running a pan-India initiative by distributing “Diwali happiness kits” that include groceries and hygiene essentials For many it more or less about the donation or charity but it’s not actually what they think it’s actually about this small smile and happiness on the face of the child .

Diwali an occasion, an event is an beginning and cerium of good over event , and bring a plant of hope as a light over darkness as symbolizing the victory . The way comes out with the spark of prosperous and growth many .

 All the way , A hope for small things brings a tremendous smile on a small child . It’s Just takes a matter of time to spend a moment for them . Diwali , an occasion of happiness for everyone , that brings a hope as well as joy for individuals, celebrating it in our customs of growth and prosperous for many .

Just with the one step of an individual will eventually lead a drastic change in their lives . It’s not about the donation or charity one gives , but it’s about the blessings with an opportunity for them to go ahead in their path of destination . It brings smile on the face of a child with an opportunity for them to go ahead .

The organization mainly Emphasis on the growth and development of unprivileged children which eventually lead by providing them support system.

With the start of this prosperous fevital , which brings a glint of hope for many people , children’s and poor , the NGOs are provided them a “Diwali happiness gift” ,which  includes groceries and toiletries

This Diwali let’s one make some contribution to an unprivileged one .

Thank you

Prejudice And Discrimination in our Society.

Introduction

It focuses specifically on the equality groups set out in the Equality Act 2006: groups which share a common attribute in respect of age, disability, gender, race, religion or belief, or sexual orientation.
Prejudice and discrimination have been prevalent throughout human history. Those who practice discrimination do so to protect opportunities for themselves by denying access to those whom they believe do not deserve the same treatment as everyone else.. Many prejudices seem to be passed along from parents to children. The media—including television,
movies, and advertising—also perpetuate demeaning images and stereotypes about assorted groups, such as ethnic minorities, women, gays and lesbians, the disabled, and the elderly. Prejudices may bring support from significant others, so rejecting prejudices may lead to losing social support. The pressures to conform to the views of families, friends, and
associates can be formidable. In response to early socialization, some people are especially prone to stereotypical thinking and projection based on unconscious fears. People with an authoritarian personality rigidly conform, submit without question to their superiors, reject those they consider to be inferiors, and express intolerant sexual and religious
opinions. The authoritarian personality may have its roots in parents who
are unloving and aloof disciplinarians. The child then learns to control his or her anxieties via rigid attitudes. To date, solutions to prejudice that emphasize change at the individual level have not been successful. In contrast, research sadly shows that even unprejudiced people can, under specific conditions of war or economic competition, become highly prejudiced against their perceived “enemies.” Neither have attempts at
desegregation in schools been successful. Instead, many integrated schools
have witnessed the formation of ethnic cliques and gangs that battle other
groups to defend their own identities.

Prejudice tended to mean having a set of idea about someone that is based
on assumptions or preconceptions, rather than a person’s actual action. For
Example: racism, sexism, ageism, classism, homophobia, nationalism etc.
Prejudices can either be positive or negative—both forms are usually
preconceived and difficult to alter. The negative form of prejudice can lead
to discrimination, although it is possible to be prejudiced and not act upon
the attitudes. Discrimination is the actual behaviour of excluding or restricting members of one group from opportunities that are available for other groups. For
example: age discrimination, sexual orientation, national origin, sexual
harassment etc. Unfortunately due to our past history, discrimination had
been among us from since decades. And it’s still on-going. These things had
led to human conflict which resulted in crime, war, and mass murder such
as genocide. Discriminations affect people’s opportunities and well-being.
Societies continue to make distinctions based on ethnicity, race, sex or
gender and other characteristics that should have no bearing on people’s
achievements or on their wellbeing. Prejudice and discrimination could
affect health of the victim in several ways. Discrimination could determine
groups living conditions and life changes affecting such areas as education,
employment, and housing. As per humanity every single individual existing
should have equal rights and opporcunity in all the areas of life.

conclusion

Therapists are not immune to prejudicial attitudes. Indeed, most schools
offer therapists little training on the role of racism, sexism, and other forms
of prejudice and discrimination in therapy. Prejudice can undermine the
therapeutic process and harm clients. Some examples of how prejudice can
affect therapy include:
Altering perceptions: A therapist’s prejudicial beliefs about a group
can affect their opinion of clients. For example, a therapist who thinks women tend to exaggerate things might not take seriously a woman’s claims of sexual abuse.
Minimizing experiences: A therapist’s prejudicial beliefs about how
prejudice and discrimination affects people can undermine their ability to help. A therapist might underestimate the extent to which police killings of unarmed black people affect black mental health, or
may be unaware of how high-profile sexual assault cases affect sexual
abuse survivors.

Not recognizing power dynamics: A therapist who harbours
prejudicial beliefs or who is unaware of the effects of prejudice might not recognize power dynamics in therapy. For example, a white therapist might not understand why a black person is reluctant to
discuss racism. In family therapy, a therapist who is prejudiced might
not notice power dynamics between male and female romantic
partners.
Gas lighting: A therapist who is blind to the effects of prejudice or who does not recognize their own prejudices may inadvertently gaslight by questioning a client’s experiences or reality.


Prejudice can manifest in other ways, too:
✓ Prejudice directed at a therapist may undermine the therapist’s
ability to help.
✓ A client may seek therapy to deal with the effects of prejudice on
their life and mental health. Prejudice can make virtually every
aspect of life more difficult, and has measurable lifelong mental and
physical health consequences.
✓ Prejudice may be a factor in couples or family therapy. To offer
comprehensive help, a therapist must recognize prejudice and
identify its role in the family.
✓ A client might seek therapy to overcome prejudicial attitudes.
Though prejudice is not a mental health diagnosis, it can have
profound and lasting effects on people and the world.
✓ Prejudice infects an entire society, but making change begins with
changing individual minds and lives.
Thank you

Gender equality.

Gender equality, referred to as sexual equality or equality of the sexes,
is that the state of equal simple access to resources and opportunities no matter gender, including economic participation and decisionmaking; and therefore the state of valuing different behaviors,
aspirations and wishes equally, no matter gender. Gender equality is that the goal, while gender neutrality and gender
equity are practices and ways of thinking that help in achieving the goal. Gender parity, which is employed to live gender balance during a given situation, can aid in achieving gender equality but isn’t the goal in and of itself. Gender equality is quite equal representation, it’s strongly
tied to women’s rights, and sometimes requires policy changes.

Gender equality isn’t solely a elementary right, however a necessary foundation for a peaceful, prosperous and property world. There has been progress over the last decades: a lot of women area unit planning to faculty, fewer women area unit forced into early wedding, a lot of girls
area unit serving in parliament and positions of leadership, and laws
area unit being reformed to advance gender equality. Despite these gains, several challenges stay: discriminatory laws and social norms remain pervasive, girls still be underrepresented in the
slightest degree levels of political leadership, And one in five girls and
women between the ages of fifteen and forty nine report experiencing
physical or sexual violence by an intimate partner at intervals a 12month
amount.

The effects of the COVID-19 pandemic may reverse the restricted progress that has been created on gender equality and women’s rights. The coronavirus irruption exacerbates existing inequalities {for women or ladies for women} and girls across each sphere – from health and
therefore the economy, to security and social protection. Women play a
disproportionate role in responding to the virus, as well as frontline tending employees and careers reception. Women’s unpaid care work has inflated considerably as a results of faculty closures and therefore the inflated wants of older individuals. Girls are tougher hit by the economic impacts of COVID-19, as they disproportionately add insecure
labour markets. Nearly 60% of girls add the informal economy, that puts
them at larger risk of falling into financial condition.
The pandemic has additionally junction rectifier to a steep increase in
violence against girls and women. With imprisonment measures in situ,
many ladies area unit at bay reception with their abusers, troubled

knowledge shows that, since the irruption of the pandemic, violence
against girls and women – and notably force – has intense to access services that area unit affected by cuts and restrictions. Rising

Gender difference and discrimination to exist in our society. Still there are specific field in which men and women are not treated equally. A lot of people in India are thinks that men and women does not have equal rights and that women are dominated. Women are equally
entitled to live in freedom as well as dignity. It is important to promote common values such as respect for human rights and equality between women and men. While progress is being made to increase gender equality across the globe, people need to be more aware of disadvantages that women still continue two face and take action to promote equality.

Thank you.

Consumption of healthy food.


“Healthy” food is a term which we often hear by almost everyone. It’s not only that
people are becoming more health-conscious but also following a trend which
supports healthier food. Whether it be your favorite Film star or Youtube and
Instagram influencer everyone is emphasizing how important it is to eat healthy food. From getting a good body to clear and even-toned skin everything depends on your diet which obviously includes healthy food items. So in this age of technology where people spend most of the time on Instagram and other social media where every other influencer is flaunting their good physique and fairness everyone is intimidated to become the same by eating good and healthy food. There’s a trend which is shifting towards healthy food. From physical to mental wellbeing everything is related to healthy food. To provide a more comprehensive assessment of why people are shifting towards healthy food we have done a survey that aims at analyzing and finding opinions and behavior of people towards healthy food.


With Increasing problems in the environment, the concern for consumption of the right food has become the main concern of people. Half of the problems nowadays have only one sole reason for its cause, that is unhealthy food. People now realised how important it is, to keep and maintain a healthy body. Serving your body with healthy food will not only increase your life expectancy but also improve your
mental health. From youngsters to grandparents, everyone is so attentive as to what is on their plate. A pandemic could also be considered as a means to the end, the end is eating healthy. As we are tackling and confronting new types of diseases each day, it has become fundamental to prioritize healthy food over unhealthy. Not only laymen but also companies and everyone who is associated with producing food has
realized the changing environment and shifted their sole focus on either producing healthy food or innovating new methods to make the current produced healthy.

Eating right has now occupied space in the priority list of the people. Good food
provides umpteenth benefits starting from good mental health to healthy living,
which is now believed by a lot of people. So the shift in trend is justified by the
benefits it supplies. A lot of youngsters have started to treat themselves with the
right food so that, it doesn’t affect them adversely in the upcoming future. With
modernization we can see the drastic change in the mentality of all the classes of people, choosing healthy food over fast food. Not only government policies are in
favor of this, but even the corporates have also started paying a huge amount of
attention to it. They’ve experimented so much to provide a good taste with
appropriate nutrients, that now people will not struggle in search of healthy food.
The whole shift of population towards healthy food carries a lot of expectations
such as low-stress level, good body, better living, etc. One shouldn’t let stress
dominate over his or her mind as that has been proven to be one of the causes of
craving for fast food. With all the minute things avoided, one can expect this shift
to occupy more people in it.

Thank you.

Westernization

British rule produced radical and lasting changes in Indian society and culture. It was unlike any previous period in Indian history as the British brought with them new technology, institutions, knowledge, beliefs and values. The new technology, and the revolution in communications which this brought about, enabled the British to integrate the country as never before in its history. During the nineteenth century the British slowly laid the foundations of a modern state by surveying land, settling the revenue, creating a modern bureaucracy, army and police, instituting law courts, codifying the law, developing communications—railways, post and telegraph, roads and canals—establishing schools and colleges, and so on. The British also brought with them the printing press,and the profound and many-sided changes this brought about in Indian life and thought deserve a volume in itself. One obvious result was that books and journals, along with schools, made possible the transmission of modern as well as traditional knowledge to large numbers of Indians—knowledge which could no longer be the privilege of a few, hereditary groups—while the newspapers made people in different parts of the far-flung country realize they had common bonds, and that events happening in the world outside influenced their lives for good or ill, which eventually resulted in setting up of the removal of barriers.

It is necessary to distinguish conceptually between Westernization and two other processes usually concomitant with it—industrialization and urbanization. On the one hand, there were cities in the preindustrial world, though they differed significantly from the cities of the Industrial Revolution in the West. For one thing, they needed large rural populations for their support, so that ancient and medieval countries remained dominantly agricultural in spite of a few great cities. Again, while the Industrial Revolution resulted in an increase in the rate of urbanization and “highly urbanized areas are generally highly industrialized areas, urbanization is not a simple function of industrialization.”

Finally, while the most Westernized groups are generally found in the big cities, a caution must be uttered against equating Westernization with urbanization. Even in a country such as India, it is possible to come across groups inhabiting rural areas which are more Westernized in their style of life than many urban groups. The former are to be found in areas where plantation or commercial crops are grown, or which have a tradition of supplying recruits to the Indian army.

Westernization results not only in the introduction of new institutions (for example, newspapers, elections, Christian missions) but also in fundamental changes in the old institutions. Thus while India had schools long before the arrival of the British, they were different from British-introduced schools in that they had been restricted to upper-caste children, and transmitted mostly traditional knowledge—to mention only two of the most important differences. Other institutions such as the army, civil service and law courts were also similarly affected. As a result all this included in this as a major aspect for the westernization which took place.

Thank you

Government Budget (objectives)

Objectives of Government Budget


The government plays a very important role in increasing the welfare of
the people. In order to do that the government intervenes in the economy
in the following ways.
Allocation Function of Government Budget
Government provides certain goods and services which cannot be provided
by the market mechanism that is, by exchange between individual consumers
and producers. Examples of such goods are national defence, roads,
government administration etc. which are referred to as public goods.
To understand why public goods need to be provided by the government, we must understand the difference between private goods such as clothes, cars, food items etc. and public goods. There are two
major differences. One, the benefits of public goods are available to all
and are not only restricted to one particular consumer. For example, if
a person eats a chocolate or wears a shirt, these will not be available to others. It is said that this person’s consumption stands in rival relationship to the consumption of others. However, if we consider a public park or measures to reduce air pollution, the benefits will be
available to all. One person’s consumption of a good does not reduce the amount available for consumption for others and so several people can enjoy the benefits, that is, the consumption of many people is not‘rivalrous’.
Two, in case of private goods anyone who does not pay for the goods
can be excluded from enjoying its benefits. However, in case of public goods, there is no feasible way of excluding anyone
from enjoying the benefits of the good. That is why public goods are
called non-excludable. Even if some users do not pay, it is difficult and sometimes impossible to collect fees for the public good. These non- paying users are known as ‘free-riders’. Consumers will not voluntarily pay for what they can get for free and for which there is no exclusive
title to the property being enjoyed. The link between the producer and
consumer which occurs through the payment process is broken and the
government must step in to provide for such goods.
There is, however, a difference between public provision and public production. Public provision means that they are financed through the budget and can be used without any direct payment. Public goods may be produced by the government or the private sector. When goods are produced directly by the government it is called public production.


Redistribution Function of Government Budget.

The total national income of the country goes to either the private sector, that is, firms and households (known
as private income) or the government (known as public income). Out of
private income, what finally reaches the households is known as personal
income and the amount that can be spent is the personal disposable income. The government sector affects the personal disposable income of households by making transfers and collecting taxes. It is through this that the government can change the distribution of income and
bring about a distribution that is considered ‘fair’ by society. This is the
redistribution function.

Stabilisation Function of Government Budget

The government may need to correct fluctuations in income and employment.
The overall level of employment and prices in the economy depends upon the
level of aggregate demand which depends on the spending decisions of millions
of private economic agents apart from the government. These decisions, in turn,
depend on many factors such as income and credit availability. In any period,
the level of demand may not be sufficient for full utilisation of labour and other
resources of the economy. Since wages and prices do not fall below a level,
employment cannot be brought back to the earlier level automatically. The
government needs to intervene to raise the aggregate demand.
On the other hand, there may be times when demand exceeds available output
under conditions of high employment and thus may give rise to inflation. In
such situations, restrictive conditions may be needed to reduce demand.
The intervention of the government whether to expand demand or reduce it
constitutes the stabilisation function.

It all serves the purpose directly in this field.

Thank you

Plastic A Modern Devil

Plastic the most dangerous and harmful enemy of our environment. It is killing mother nature and our health too. We take plastic bags from shop and don’t realise that we are actually taking home a devil who will cause harm to not only nature but to us too.

A normal plastic takes about 1000 years to decompose. Just think about it that a single piece of plastic take such long years to decompose, the level of plastic which we are using today will take how many years to decompose. It is choking our water organisms life. It is also choking are animals who eat food from the garbage like the cow, dogs, cats etc.

The youth are taking responsibility reduce the use of the plastic and organising campaigns and webinars to create awareness among people to not use plastic or use decomposable plastic. The big companies are taking responsibilities to to recycle plastic and many new forms has also set up for this purpose.

Even the government have started realising the need to protect our environment and nature. International organisations like UN has also so so called for an international cooperation in this matter.

There are many innovative way in which the plastic are being reused like in making bricks, floor, dolls, chair, etc. Forest sustainable future we have to look into this matter with utmost seriousness. This earth belongs to everyone and we have no right to miss you or destroy any element on this earth.

Sustainable development and climate change

SUSTAINABLE DEVELOPMENT AND CLIMATE CHANGE

SUSTAINABLE DEVELOPMENT

At present, a few new terminologies are also being used for economies such as ‘sustainable development’ and ‘green GDP’. ‘Sustainable development’ is a global terminology which is being used to address the global issues of global warming, environmental aspects increased global pollution and ecological imbalances, which are critical for survival of planet earth and is thus a broader concept not relating to any one country but for the world as a whole. It is neither the problem of one country nor can it be solved by one country. It is more macro in nature, which requires to be addressed by countries collectively through a dialogue and a consensus building at a global platform. This is about the present generation’s ability  to meet ‘its’ own needs but without compromising on the ability of the future generation to meet ‘its’ needs. It is about a better environment for the future generation rather than. what the present generation has inherited, to say the least not a worse than that inherited Even though there has been a consciousness on the issue of sustainable development, the real thrust was provided with the Earth Summit during 1992 and then through various international conventions.

All the conventions mentioned so far have flagged the underlying issues especially that of reduction in greenhouse gases emission, which is critical for sustainable development. It also addresses areas of cleaner energy, reduction in biodiversity losses, tree plantation, solar/wind energy and other such global issues in sustainable development.

India has announced its Intended Nationally Determined Contribution (INDC) With respect of climate change inclusive of following aspects:

• To put forth and further propagate a healthy and sustainable way of living, based on traditions and values of conservation and moderation.

• To adopt a climate-friendly and cleaner path than the one hitherto followed by others at a corresponding level of economic development.

• To achieve about 40 per cent cumulative electric power installed capacity from non- fossil fuel based energy resources by 2030 with the help of transfer of technology and low cost international finance including from the Green Climate Fund (GCF).

• To create an additional carbon sink of 2.5 to 3 billion tonnes of CO, equivalent (CO.eq.) through additional forest and tree cover by 2030.

• To better adapt to climate change by enhancing investments in development programmes in sectors vulnerable to climate change , particularly agriculture , water resources, the Himalayan region, coastal regions, health and disaster management.

• To mobilize domestic , new and additional funds from developed countries for implementing these mitigation and adaptation actions in view of the resources required and the resource gap.

• To build capacities, create domestic framework and an international architecture for the quick diffusion of cutting-edge climate technology in India and joint collaborative R&D for such future technologies.

CLIMATE FINANCING.

Climate finance means local, national or international financing through public, private and alternative sources of financing. It is critical to addressing climate change as large-scale investments are required to reduce climate change induced adversities. Climate finance is equally important for adaptation strategies as there are requirements for significant financial resources to allow countries to adapt to the adverse effects and reduce the impacts of climate change.

Thank you.

How waves differ from tides? why do they occur?

A wave begins as the wind ruffles the surface of the ocean. When the ocean is calm and glass like, even the mildest breeze forms ripples, the smallest type of wave. Ripples provide surfaces for wind to act on, which produces larger waves. Stronger winds push the nascent waves into steeper and higher hills of water. The size a wave reaches depends on the speed and strength of the wind. The length of time it takes for the wave to form, and the distance over which it blows in the open ocean is known as the fetch. A long fetch accompanied by strong and study winds can produce enormous waves. The highest point of a wave is called the crest and the lowest point the trough. The distance from one crest to another is known as the wavelength.

Although water appears to move forward with the waves, for the most part water particles travel in circles within the waves. The visible movement is the wave’s form and energy moving through the water, courtesy of energy provided by the wind. Wave speed also varies; on average waves travel about 20 to 50 Mph. Ocean waves vary greatly in height from crest to trough, averaging 5 to 10 feet. Storm waves may tower 50 to 70 feet or more. The biggest wave that was ever recorded by humans was in Lituya bay on July 9th, 1958. Lituya bay sits on the southeast side of Alaska. A massive earthquake during the time would trigger a mega tsunami and the tallest tsunami in modern times. As a wave enters shallow water and nears the shore, it’s up and down movement is disrupted and it slows down. The crest grows higher and be gins to surge ahead of  the rest of the wave, eventually toppling over and breaking apart. The energy released by a breaking wave can be explosive. Breakers can wear down rocky coast and also build up sandy beaches.

At Nazare ,the Brazilian Rodrigo Koxa holds the record for the biggest wave ever surfed (80ft).

Why does a tide occur?

Tides are the regular daily rise and fall of ocean waters. Twice each day in most locations, water rises up over the shore until it reaches its highest level, or high tide. In between, the water recedes from the shore until it reaches its lowest level, or low tide. Tides respond to the gravitational pull of the moon and sun. Gravitational pull has little effect on the solid and inflexible land, but the fluid oceans react strongly. Because the moon is closer, its pull is greater, making it the dominant force in tide formation.

Gravitational pull is greatest on the side of earth facing the moon and weakest on the side opposite to the moon. Nonetheless, the difference in these forces, in combination with earth’s rotation and other factors, allows the oceans to bulge outward on each side, creating high tides. The sides of earth that are not in alignment with the moon experience low tides at this time. Tides follow different patterns, depending on the shape of the seacoast and the ocean floor.  In Nova Scotia, water at high tide can rise more than 50 feet higher than the low tide level. They tend to roll in gently on wide, open beaches in confined spaces, such as a narrow inlet or bay, the water may rise to very high levels at high tide.

There are typically two spring tides and two narrow tides each month. Spring tide of great range than the mean range, the water level rises and falls to the greatest extend from the mean tide level. Spring tides occur about every two weeks, when the moon is full or new. Tides are at their maximum when the moon and the sun are in the same place as the earth. In a semi-diurnal cycle the high and low tides occur around 6 hours and 12.5 minutes apart. The same tidal forces that cause tides in the oceans affect the solid earth causing it to change shape by a few inches.

Our country INDIA.

India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend and the great grandmother of tradition. Our most valuable and most instructive materials in the history of man are treasured up in India only. “Mark Twain

India has a unique culture and is one of the oldest and greatest civilizations of the world. It stretches from the snow-capped Himalayas in the north to sun drenched coastal villages of the south and the humid tropical forests on the south-west coast, from the fertile Brahmaputra valley on its east to the Thar desert in the west. It covers an area of 32,87,263 sq. km. lt has achieved all-round socio-economic progress during the last so many years or its Independence. lndia is the seventh largest country in the world and ranks second in population. The country stands apart from the rest of Asia, marked off as it is by mountains and the sea, which give her a distinct geographical entity. Bounded by the Great Himalayas in the north, it stretches southwards and at the Tropic of Cancer tapers off into the Indian Ocean between the Bay of Bengal on the east and the Arabian Sea on the west.

Lying entirely in the northern hemisphere, the mainland extends about 3,214 km from north to south between the extreme latitudes and about 2,933 km from east to west between the extreme longitudes. The total length of the coastine of the mainland, Lakshadweep islands and Andaman and Nicobar lslands is 7516.6 km.

Geographical Background

Countries having a common border with India are Afghanistan and Pakistan to the north-west, China, Bhutan and Nepal to the north, Myanmar to the far east and Bangladesh to the east. sri Lanka is separated from India By a narrow channel of sea formed by the Palk Strait and the Gulf of Mannar.  The country can be divided into SIX Zones mainly north, south, east, west,Central and north-east zone. It has 29 states and seven union territories.

Physical Features

The mainland comprises four regions, namely, the great mountain zone,plains of the Ganga and the Indus, the desert region and the southern peninsula.

Flora

India is rich in flora. Available data place India in the tenth position in the world and fourth in Asia in plant diversity. From about 70 per cent geographical area Surveyed so far, over 46,000 species of plants have been described by the Botanical Survey of india (BSI), Kolkata. The vascular flora, which forms the conspicuous vegetation cover, comprises 15,000 species.

With a wide range of climatic conditions from the torrid to the arctic, India has a rich and varied vegetation, which only a few countries of comparable size possess. India can be divided into eight distinct floristic regions, namely, the western Himalayas, the eastern Himalayas, Assam, the Indus plain, the Ganga plain, the Deccan, the Malabar and the Andamans.

TheThe western Himalayan region extends from Kashmir to Kumaon. Its temperate zone is rich in forests of , pine, other conifers and broad-leaved temperate trees. The eastern Himalayan region extends from Sikkim eastwards and embraces Darjeeling, Kurseong and the adjacent tracts.

Faunal Resources

India is very  in terms of biological diversity due to its unique biogeographical location, diversified climate conditions and enormous Eco diversity and geodiversity. India’s immense biological diversity encompasses ecosystems, populations, species and their genetic make-up. This diversity can be attributed to the vast variety in physiography and climatic situations resulting in a diversity of ecological habitats ranging from tropical , sub-tropical, temperate, alpine to desert.

India is not only rich in its physical dimensions but even in its cultural aspect .

Thank you.

Education (government initiatives).

Education , is the basic necessity for an individual .The essence of human resource development is education, which plays a significant and remedial role in balancing the socio-economic fabric of the country . Since citizens of India are its most valuable resource, the billon-strong nation needs the  care in the form of basic education to achieve a better quality of life. This warrants an all round development of the citizens, which can be achieved by building strong foundations in education. Good quality education is the foundation of new discoveries, new knowledge, innovation and entrepreneurship that trigger growth and prosperity of an individual as well as that of a nation.

To lay emphasis on the educational development of students of weaker section of the society, A number of innovative initiatives have been taken by the ministry.

Among which two are given below:

Adult Education

At the time of independence, 86 per cent of India’s population was illiterate and as such the main focus or adult education had been on its very bottom tier that is, impairing of Basic literacy. For accomplishment of this objective, a series of programmes were introduced since the First Plan period, the most prominent, being the National Literacy Mission (NLM), launched in 1988 for the adults in the age group of l5+. The programme of National Literacy Mission was revamped in 2009 in alignment with new paradigms of lifelong learning as Saakshar Bharat. Considerable progress has been made in raising the Literacy rate of the country but still the levels remain uneven across different states, districts, social groups and minorities. The overall goal of adult education is to establish a fully literate society through improved quality and standard of adult education and literacy.

The National Literacy Mission Authority (NLMA) is the operating and Implementing organization at national level for all the activities envisaged in Adult Education and Skill Development. During the 12th Five Year Plan, NLMA has been striving to raise the literacy rate to 80 per cent and to reduce the gender gap to less than 10 per cent.

Of 410 districts which quality for coverage under Saakshar Bharat program, the Programme has been sectioned in 04 districts , in which many learners have been enrolled under basic Literacy.

National Council of Educational Research and Training

The National Council of Educational Research and Training (NCERT) provides academic and technical supports for qualitative improvement of school education. The NCERT was established in 1961 as an apex national body to lead qualitative changes in school education. NCERT has been playing an advisory role guiding central and state governments in formulating policies, acts and government programmes. It has played a crucial role in the development of national policies on education (1968-1986) and national curriculum frameworks. The researches undertaken by the Council have led to building new perspective of schooling and also provided inputs for formulation of policies and programmes. NCERT has been designing and offering innovative and need-Based courses for teachers, teacher educators and counsellors. The curricular and other learning materials developed by the Council have helped in bringing about quality schooling. NCERT has received recognition both at national and International levels in the area of school education owing to its work done in 50 years. It is a unique institution in the country, conducting researches, preparing skilled educational professionals and developing Curriculum and curriculum materials.

Both of the initiatives have given a major impact on the Educational sector .

Thank you.

Continental Drift Theory.

CONTINENTAL DRIFT
Observing the shape of the coastline of the Atlantic Ocean. The symmetry matches
of the coastlines on either side of the ocean. No wonder, many scientists thought of this similarity and considered the possibility of the two Americas, Europe and Africa, to be once joined together. From the known records of the
history of science, it was Abraham Ortelius, a Dutch map maker, who first proposed such a possibility as early as 1596.
However, it was Alfred Wegener—a German
meteorologist who put forth a comprehensive argument in the form of “the continental drift theory” in 1912. This was regarding the distribution of the oceans and the continents.
According to Wegener, all the continents
formed a single continental mass and mega ocean surrounded the same. The super continent was named PANGAEA, which meant all earth. The mega-ocean was called PANTHALASSA, meaning all water. He argued that, around 200 million years ago, the super continent, Pangaea, began to split. Pangaea first broke into two large continental masses as Laurasia and Gondwanaland forming the
northern and southern components
respectively. Subsequently, Laurasia and
Gondwanaland continued to break into various smaller continents that exist today.

A variety of evidence was offered in support of the continental drift are mentioned below:

The Matching of Continents (Jig-Saw-Fit)
The shorelines of Africa and South America facing each other have a remarkable and unmistakable match.

Rocks of Same Age Across the Oceans were found.

The belt of ancient rocks of 2,000 million years from Brazil coast matches
with those from western Africa. The earliest marine deposits along the coastline of South America and Africa are of the Jurassic age.

Tillite

It is the sedimentary rock formed out of
deposits of glaciers. The Gondawana system of sediments from India is known to have its counterparts in six different landmasses of the Southern Hemisphere. At the base, the system has thick tillite indicating extensive and
prolonged glaciation. Counterparts of this
succession are found in Africa, Falkland Island, Madagascar, Antarctica and Australia. Overall resemblance of the Gondawana-type sediments clearly demonstrates that these landmasses
had remarkably similar histories.

Placer Deposits
The occurrence of rich placer deposits of gold in the Ghana coast and the absolute absence of source rock in the region is an amazing fact. The gold bearing veins are in Brazil and it is obvious that the gold deposits of the Ghana are derived from the Brazil plateau when the two continents lay side by side.


Distribution of Fossils
When identical species of plants and animals adapted to living on land or in fresh water are found on either side of the marine barriers, a problem arises regarding accounting for such distribution. The observations that Lemurs
occur in India, Madagascar and Africa led some to consider a contiguous landmass ‘Lemuria’ linking these three landmasses.

All this provided evidences of this theory.

Thank you.

infosys.

Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology and outsourcing services. The company was founded in Pune and is headquartered in Bangalore.Infosys is the second-largest Indian IT company after Tata Consultancy Services by 2020 revenue figures and the 602nd largest public company in the world

On 24th August 2021, Infosys became the 4th Indian company to cross $100 billion in market capitalization.

Infosys provides software development, maintenance and independent validation services to companies in finance, insurance, manufacturing and other domains.

One of its known products is Finacle which is a universal banking solution with various modules for retail and corporate banking.

Glass building in Pune campus

Its key products and services are:

NIA – Next Generation Integrated AI Platform (formerly known as Mana)

•Infosys Consulting – a global management consulting service

•Cloud-based enterprise transformation services •Infosys Information Platform (IIP) – Analytics platform

•EdgeVerve Systems which includes Finacle, a global banking platform

•Engineering Services Digital Marketing

Organizational structure followed in Infosys is a Functional Structure.

Under this structure, company will be organized into three main functions (Global sales function, Global delivery function and business enabling functions). In Infosys divides the industry verticals into following five segments •Financial Services Segment •Manufacturing Segment •Retail Segment •Energy, Utilities, Communications & Services Segment •Life Sciences, Healthcare & Insurance Segment

Functional structures are proved to operate well in stable environments where business strategies are less inclined to changes or dynamism, the amount of bureaucracy makes it tough for organizations to respond to changes in the market quickly . It also conducts Career development practice to help employees to showcase their skills, providing career guidance and career development activities. Infosys provides strong property rights to its employees by providing employee stock option plans. Infosys also provides health and pension benefits, but not at a very lucrative scale. It is in line with the government policies.

For its employees, Long term employment recognition and benefits like Pension Plans, Group Medical Policy, Accident Policy, Bonus, Annual Medical Check-ups, Budgets for quarterly team lunch, Annual outings as part of team building activities and flexible work hours.

Success of the organization :

Digital technology is transforming services and businesses in today’s world. It is fundamentally changing operations and delivering value to consumers. It is also a cultural modification which wants organisations to experiment with various things and get comfortable with downfalls.

Infosys is an information technology consulting company. It is an Indian multinational company that provides information technology, business consulting and outsourcing assistance. It considers itself to be a global leader in next-gen digital consulting. It is the 2nd largest IT company after TCS (Tata Consultancy Services). It is also the 596th biggest company in the entire world based on the terms of revenue.

Infosys is a provider of next-gen services. The company enables clients in more than 50+ countries to stay ahead of the innovation curve and outperform in the game. It has more than 187,000 employees working within it. 

Steps for betterment involved :

Investment Thesis

Infosys is one of India’s most pre-eminent providers of IT services. However, the company has suffered from its slow-moving legacy past (smaller, more discretionary projects) and out-of-date go-to-market strategy, resulting in low revenue growth relative to peers, margin compression, leadership churn, and high employee attrition. In light of these issues, Infosys has launched a number of initiatives to improve its performance. The company has some way to go before rectifying its position, but a number of signs are promising, with revenue growth, margins, client mining, and employee attrition improving. Ø ØEconomic Moat

Infosys’ narrow economic moat results from high switching costs (roughly 96%-98% of revenue is from repeat business and has been around these levels for many years). The company’s commitment to building lasting relationships, embedded systems and processes, and intimate knowledge of clients’ IT infrastructure means customers are averse to switching between vendors. On a gross basis, Infosys continually adds over 200 clients per year, which is an encouraging sign and cements further long-dated business given switching costs. Such switching costs ensure a certain level of operational consistency and the company’s exemplary financial health reflects this. We forecast Infosys to easily generate a return on invested capital in excess of its cost of capital for the foreseeable future, and we believe its lower-cost offshore delivery model allows for this assumption.

Risk Infosys has highlighted issues regarding relatively low revenue growth, margin compression, leadership churn, and high employee attrition. Management has taken steps to remedy this, but it is still early and there is the risk that these problems become inflated.Poor macroeconomic conditions, management turnover, founder disruption, visa restrictions, competitive threats, and foreign exchange movements are also external risks that could generate further downside for the company.

all the way it set out to be in this competitive world.

Thank you .

About that author- George Orwell

George Orwell, best known for his novels “Animal Farm” and his dystopian novel “1984”. He was known for a dystopian world he could create through his imagination. His writings, in a sense were also satirical, criticism towards institutions that held power

Childhood

Born on june 25, 1903 Eric Arthur Blair wrote some of the best dystopian novels under the pen name George Orwell. He was born in Motihari, India. His father worked for the Indian Civil Services. His mother Ida Blair grew up in Burma. A year after Eric was born his mother took him and his sister back to England. Eric had 2 sisters and he was the middle child. He was sent to a boarding school, excelled academically and even secured a scholarship in school.

He did not come from a financially sound household and therefore could not go to a university to study further. So instead he left for Burma (a British colony back then) in 1922 to serve in the Indian Imperial police. 5 years later he resigned from the Imperial Police to go back to England in order to chase his dream of becoming a writer. But Burma left him inspired, inspired enough to write a novel about it entitled “Burmese Days”. His experiences in Burma shaped his perception of writing to a certain extent.

Career 

After leaving Burma, he spent some time with his family and also lived in the slums of London and Paris, working odd jobs, he even washed dishes at hotels in Paris. He collected all of these experiences and wrote them down in his first well recognized  work “Down and Out in Paris and London” published in 1933 under the pen name George Orwell. This work of his provides insights about the life of the impoverished and the working class in that economy. 

Orwell’s second piece of work “Burmese Days” published in 1934 gives it’s readers a tour of Burma under British rule. This novel surrounds the grim facets of colonialism that he himself first handedly lived through.

His stories contain an alienated character, a character who feels a little detached from the environment. This alienation parallels his feelings during childhood and perhaps even his adult life.

Orwell published books in the next few subsequent years including “A Clergyman’s Daughter” in 1935, “Keep the Aspidistra Flying” in 1936, a rather political novel.

Orwell’s writings became political due to political movements involving imperialism and the uprising of the communist ideology.

Orwell left for Spain in 1936 to fight in the Spanish civil war where he suffered some serious injuries. At the time, his wife, Eileen was taking care of the publishing of his next book “The Road to Wigan Pier ” (1937). In mid 1937 Orwell came back to London and was later diagnosed with tuberculosis. His time in Spain was one that he expresses in his novel “Homage to Catalonia”. During WWII, he was working as a journalist at the BBC, a job that he left in 1943. Later working as an editor for a newspaper which led him to be known as a fine journalist.

In 1950, about a year after “1984” was published, he died due to Tuberculosis, granting the world some great work to read.

ALCOHOLISM IN INDIA

One of the most important products of global addiction demand is an alcoholic beverage. In developing countries like India, alcohol consumption tends to be a major problem because of the various socio-cultural practices across the nation, different alcohol policies and practices across the various states, lack of awareness of alcohol-related problems among the community, false mass media propaganda about alcohol use, various alcohol drinking patterns among the alcohol consumers and the emergence of social drinking as a habit because of the widespread urbanisation across the country. 

Social consequences of alcohol use

Alcohol consumption not only affects the individuals but also his family members get affected in one way or the other. The person in an intoxicated state may indulge in domestic violence with his family members; may exhaust the savings of the family, which can negatively affect the education of his children, and the children of alcoholic fathers will have strained relationship with their family members, which can affect their psychological wellbeing.

Road traffic accidents

One of the major problem of alcohol consumption are road traffic accidents which occur due to driving vehicles under the influence of alcoholic beverages. Both developing and developed countries report high rates of road traffic accidents because of alcohol consumption.

Primary care intervention for alcohol-related problems

In developing countries like India, primary care physicians are the first contact of patients with the healthcare system. primary care management of alcohol-related problems include three core steps, namely, counselling the patient on the ill-effects of alcohol and, if necessary, prescribing medications like disulfiram and connecting with the patients by organizing treatment programs and forming support groups. If necessary, they have to refer the patient to higher centres for further care and management.

BUT WHAT ABOUT PEOPLE WHO CAN’T AFFORD THESE TREATMENT AND SUFFERES FROM ITS CONSEQUENCES

In many countries AA Meetings are held for being a support emotionally and spiritually to an alcoholic person with no financial support and most of all countries it being held have not only they have accepted this but hole heartedly supported it some for their family members or some for their friends suffering from alcoholism.

What is AA?

Alcoholics Anonymous is a fellowship of men and women who share their experience, strength and hope with each other that they may solve their common problem and help others to recover from alcoholism.

The only requirement for membership is a desire to stop drinking. There are no dues or fees for AA membership; we are self-supporting through our own contributions. AA is not allied with any sect, denomination, politics, organization or institution; does not wish to engage in any controversy; neither endorses nor opposes any causes. Our primary purpose is to stay sober and help other alcoholics to achieve sobriety.

AA is nonprofessional – it doesn’t have clinics, doctors, counsellors or psychologists. All members are themselves recovering from alcoholism. There is no central authority controlling how AA groups operate. It is up to the members of each group to decide what they do. However, the AA program of recovery has proved to be so successful that almost every group follows it in very similar ways.

WHAT DOES A.A. DO?

  1. A.A. members share their experience with anyone seeking help with a drinking problem; they give person-to-person service or “sponsorship” to the alcoholic coming to A.A. from any source.
  2. The A.A. programme, set forth in our Twelve Steps, offers the alcoholic a way to develop a satisfying life without alcohol.

HISTORY OF AA IN INDIA

Here is an account of how AA came to India and it’s growth in the subsequent years. Though there are no accurate records from the early days, what is definitely clear is that Harold M., a school teacher by profession, was the first person in India, to stop drinking and gain lasting sobriety through the spiritual principles of Alcoholics Anonymous. He stopped drinking on 5th May 1957, and hence that date is nationally acknowledged as the “Founders Day” in India.

On 5th May 2021, AA completed 64 years of its service in India. Looking back, the results are heart-warming. The wide support and awareness generated by the groups in India and its members inspires immense hope for the future.

AWARENESS OF AA

In India, AA meeting is a program which mostly seen by people through foreign movies and shows not through advertisement or medical portals as its necessity seems nonsensical by people especially in India because of their traditional values about alcohol where some drinks it as a medicine and some as men for showing their authority and masculinity over others, stupid norms like that make bad habit like drinking into ADDICTION.

Rule of Thirds

Rule of Thirds

In photography, the rule of thirds is a type of composition in which an image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along one of the lines itself.

What is the Rule of Thirds in Photography

The rule of thirds is one of the most common rules in photography, and one of the easiest to learn and to use successfully. To understand and use the rule of thirds, simply break up an image into thirds both horizontally and vertically, as seen here. The four intersection points of these lines, and the four lines themselves, are where subjects, or strong compositional lines of a photograph, can be placed to create a strong, balanced image.

How to break the rule of thirds

Of all the “rules” in photography, the rule of thirds is one of the easiest to successfully break. Framing an image so that subjects or lines don’t fall on the rule of thirds areas can still create a successful image, as long as the lines and other elements in the image do create a strong overall image, and capture the viewer’s eye using other methods such as leading lines, contrast, color, symmetry, etc.

Biodiversity

In our biosphere immense diversity (or heterogeneity)exists not only at the species level but at all levels of biological organisation ranging from macromolecules within cells to biomes. Biodiversity is the term popularised by the sociologist Edward Wilson to describe the

combined diversity at all the levels of biological organisation.

The most important of them are–

(i) Genetic diversity: A single species might show high diversity at the genetic level over its distributional range. The genetic variation shown by the medicinal plant Rauwolfia vomitoria growing in different Himalayan ranges might be in terms of the potency and concentration of the active chemical (reserpine) that the plant produces. India has more than 50,000 genetically different strains of rice, and 1,000 varieties of mango.

(ii) Species diversity: The diversity at the species level. For example, the Western Ghats have a greater amphibian species diversity than the Eastern Ghats.

(iii) Ecological diversity: At the ecosystem level, India, for instance,with its deserts, rain forests, mangroves, coral reefs, wetlands, estuaries, and alpine meadows has a greater ecosystem diversity than a Scandinavian country like Norway.

It has taken millions of years of evolution, to accumulate this richdiversity in nature, but one could lose all that wealth in less than two centuries if the present rates of species losses continue. Biodiversity and its conservation are now vital environmental issues of international concern as more and more people around the world begin to realise the critical importance of biodiversity for our survival and well- being on this planet.

How Many Species are there on Earth and How Many in India?

Since there are published records of all the species discovered and named, As how many species in all have been recorded so far, but it is not easy to answer the question of how many species there are on earth. According to the IUCN (2004), the total number of plant and animal species described so far is slightly more than 1.5 million, but we have no clear idea of how many species are yet to be discovered and described. Estimates vary widely and many of them are only educated guesses. For many taxonomic groups, species inventories are more complete in temperate than in tropical countries. Considering that an overwhelmingly large proportion of the species waiting to be discovered are in the tropics, biologists make a statistical comparison of the temperate-tropical species richness of an exhaustively studied group of insects and extrapolate thisratio to other groups of animals and plants to come up with a gross estimate of the total number of species on earth. Some extreme estimates range from 20 to 50 million, but a more conservative and scientifically sound estimate made by Robert May places the global species diversity at about 7 million.

Since life originated on earth nearly 3.8 billion years ago, there had species been enormous diversification of life forms on earth. Biodiversity to the sum total of diversity that exists at all levels of biological organisation. Of particular importance is the diversity at ecosystem levels and conservation efforts are aimed at protecting diversity.  More than 1.5 million species have been recorded in the world, but there might still be nearly 6 million species on earth waiting to be discovered and named. Of the named species, > 70 per cent are animals, of which 70 per cent are insects. The group Fungi has more species than all the vertebrate species combined. India, with about 45,000 species of plants and twice as many species of animals, is one of the 12 mega diversity countries of the world.

Various steps and initiatives have been taken by government to conserve it and still contributing towards it.

Thank you.

Juice market segmentation.

Most sold product – fruit juice (Tropicana)
Tropicana Juice is prepared by mechanically squeezing fruit or
vegetable flesh without the application of heat or solvents.

Reason
Segmentation:

The segmentation strategy used by Tropicana is very smart as it tries to
reach the highest profit levels for the company.
Under psychographic segmentation, it targets those health conscious and
those who prefer to drink juice instead of coffee or soda.
Target:
The main target customers are the adults who are between the ages 21-30
and are more concerned about their health and who choose a nutritious
diet Mainly in this pandemic.
Positioning:
Tropicana has a global strategy to focus on healthier and nutritious
beverages.
• Strong credibility: this business involves strong credibility.

Customer analysis
The main consumers of these business are the health conscious youth who
would choose to drink Tropicana instead of unhealthier options like Coke
or Pepsi
Promotion Strategy
Tropicana promotes itself based on two facts, first that it is 100% pure
drink and second is that it contains a large amount of fruit in each bottle.

Least sold product – soft drink Pepsi,

In India Pepsi was introduced into the market before few months of
Cricket world cup.

Reason
Consumer analysis
It revealed they are well known about the pepsi but majority of the
people didn’t like Pepsi and for many people the color of pepsi
reflected the color of Kerosene.
Packaging
More over packaging of the drink also plays a important role in its
sale and promotion and from the findings it is clearly noticed that
the availability is in urban areas only.
• Moreover color is a sensitive matter changing it suddenly and
drastically reflects the sales of the product .
Pepsi failed in the market due to lack of proper advertisement and
it’s colour .

Turnover :
This organisation selling juice direct to consumer can expect about a 50%
– 70% gross margin for a month.
The main thing to increase the turnover depend upon the following:
• Financial Projections
• Customer Demographics

Pricing Strategy:
Its products are manufactured with high quality juices with innovative
processes.
they can be consumed by middle-income group families .
The 200 ml tetra pack is priced at Rs.30 whereas the 1000 ml tetra pack
is priced at Rs. 120. In the recent years, Tropicana sales have been
increasing, as more and more people have become health conscious.

Market Structure
MONOPOLISTIC COMPETITION
Monopolistic competition is a type of imperfect competition such
that one or two producers sell products that are differentiated
from one another as goods but not perfect substitutes (such as
from branding, quality, or location)
As a monopolistic competitor this rm takes the prices charged by its
rivals as given and ignores the impact of its own prices on the
prices of other firms.

Thank you .

(News) Empowerment Conclave by Y4D Foundation paves the way for sustainable development of India by empowering the underprivileged.

Life becomes utterly insipid and loses its charm and meaning when the worth of an individual is not valued. Having to face a raw deal every day would mean as one is running the risk of living a monotonous life. Every day is the new beginning for something.

We live in a society that sets demands without a frontier. One would evenly poise us between cherishing the outcome and in front of another skyrocketing dream. The urge to go after the best of the best overshadows the sweetness of fruit to be achieved. With the spark of little thought in the mind which leads to open up the heart for the goal striking in life,  gives one opportunity to change the lives of many. We live in a world that sets demands without the frontier, out of which work hard for an opportunity goes beyond the scope which is important for building the youth of the nation.

Y4D is working towards shaping up a society which is sustainable for future generations by working on environment conservation and introducing values in society. It have even committed to empower the underprivileged section of our society by creating an enabling environment through Encouragement, Education and Employment so that citizens can harness their full potential and live happy and healthy lives with dignity and contribute positively to society.

In this world, where obstacle strikes back of opportunities, one has to make there own path towards the destination which is to be decided in present for the future. Development of any nation directly depends upon the youth of the nation, and the works go beyond one scope to encourage them by motivating and empowering them to ultimately prepare themselves for future goals by their full potential.

Starting with just one spark of the glint where one is capable of self-renewal,  life is worthwhile. Education is the basic necessity of an individual, which eventually leads an individual to reach the path of the desired destination.

The same happens as we go ahead without knowing the fact that whatever is going to happen next directly can be expected which is provided by Y4D Foundation which envisions the nation where each of its citizens lives a happy and content life and provides a platform for building children and youth for nation-building. Even, it emphasis on to educate the youth about financial skills and knowledge at an early stage to help them to make informed financial decisions. 

  In today’s world where more and more people are engaged in their respective works. The desired to change the requirements and going out of their goal and improvement for the same needs drastic steps.

Y4D Foundation provides an opportunity for all this, going out of the box and striking for the success and achievement of the desired goal.

Thank you.

Healthy lifestyle .

Life is what you make it . It is said that a human being with a purpose is most powerful than any other ordinary person . In this world , where obstacle strikes back of opportunities , one have to make there own path towards the destination which is to be decided in present for the future .

In today’s world were more and more people are engaged in their respective works . The desired to change the way of living just go out of their limitations and the improvement in the same seeks the time and discipline at the same time .

Happiness of an immense satisfaction of living a desired life just cannot be expressed in thoughts and words . The way of living depends on the lifestyle they have and maintain it as per the requirements. Living a life includes being happy, energised, as well as facing any situation with strong will.

In the matter of time the most important aspect of an individual’s life is going towards a goal set out . It is always said that a good health is the greatest wealth for an individual more than any thing . So , it’s totally depends on the individual to move towards the path of an successful  healthy lifestyle .

Contributions required :

The investment to our healthy lifestyle we make today will eventually be outsourced in our  future . A healthy lifestyle gives a boost to an individual and to improve their overall health . It includes everything starting from a nutritious healthy diet to adequate sleep with regular exercise .

Even doing the things one is passionate about to avoid stress and anxiety leads to surround  us with a positive energy , maintaining all this is just not difficult nor does it require a lot of work , just the utilisation of some time effectively and efficiently goes important . With the help of daily schedule one can go ahead with this .

With regards to the efforts made by an individual leads an overall development leading to prosperous growth an  individual . Being mentally and emotionally fit is both is part physical fitness . Doing exercise is just not the sole reason for being living a life as an attachment towards the need and desire .

Healthy lifestyle is really important as it not only leads an individual to lead a positive attitude towards everything but even lead an overall positive Improvement and development in their personality  .

Last but not least, have a positive attitude. Do your best to look at life as if “the glass is half full.” One must believe in themselves, have good support systems, and think positively (“I think I can, I think I can…”) to succeed.

Thank you.

How to Launch a Marketing Campaign for Your Small Business.

When one starts a business with getting the most out of whatever they plan to work out ,only when all the decision regarding the assessment is taken with full potential and with the smart work .

When running a small business or startup its just common for any business to get a most out the the work handling , but it’s for the time being and one have to make plans . Plans are just must . It’s as important for one as the backup , as no profit so , even no loss and at some  space it’s just get into the minds of many .

So , when it comes to run a small business marketing campaign that should not only work out but even  succeed , its come to the effort of an individual which will not only attract them but even make them indulge in it goes with the initiative that exists outside of your ongoing marketing tasks will include the following :

To short out the end goal :

The end should always be assured before starting , as it will not only saves one’s time but even makes anyone to plan things according and increase the success rate .

•     The goal should be decided :

Before going ahead to start a campaign , the aim of the campaign should be decided as what is actually the motive behind the compaign , weather its for the promotion of new product  or to increase the sales or just rasing awareness about the product and brand , . The goal should be decided .

The budget of the campaign should be decided :

As it will not only plan the things according but even reduce the pressure in the spot , .

Why can one afford could be easily be done by setting up the budget .

•  The identification of the audience :

To target the audience came to be an important aspect , not it now depend on the campaign which is actually about , .

So the targeted audience could be child or adult .

•       The channel of conversation :

The channel of conversation goes important as it’s the medium through one can lay out the message to the targeted audience . It can be TV, radio , or just a stage campaign .

•    The result should always be Analysed :

The result from the starting till the end should be analysed and measures could be taken within time for any of the issues .And analysing should the whole campaign , As what was exciting part and what problems did one faced . Than how many customers attracted Should one will be organising it again ,

Well  marketing campaign seems to be easy , but it takes a lot from not only the organiser but from every people involved in this and After a phase it will be successful

Thank you.

What is Sports betting ?

It all starts with an attempt to go ahead in the path decided with the purpose present with perseverance and striking tough for it . It can be as effective that one can build an empire by its saying whereas one can eventually lead the breakdown when it just come up with not a wining situation .

Whether one is waging out of the cash from their pockets or hundreds of thousands on the single stand for a timeframe . Sports betting is the largest industry which attracts people worldwide .

It’s just a chance of scope of an individual . So sports betting is all about placing the wager on the outcome by predicting the sports results . It’s not only about betting on limited source but it covers a vast culture which includes from polo , hockey , football , baseball , to mixed arts , races and even more . Every year more than anything is staked out of in this field , in golf courses from around the world .

Almost most of the sports betting being deprived of a history creation .

The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. 

All about it ( how it works )  :

People were more prone to this just crossing their fingers expecting of the results .

It can be both practiced legally and illegally.  For many of the business , the global sports betting business is booming

With its starting , it was appearing just as confusing but let it be and staring from wherever one is goes to be more important way to learn things .It’s just the practice for betting in the same but if one is new to betting , learning and understanding odds goes important , and once one understands of the event likely to happen will able to out with their full potential .

Many of the business revolve around the sports betting as to encourage this to go at a higher position with respect to heading the way towards it , making them to gamble . It’s just the way one starts their business in this field .

For many , it’s more or less about enjoyment , as it’s just not about the bet . They enjoy it and just go ahead with another betting even they go out of failure .

Sports betting reflects out one’s capacity and capabilities to strive hard to reach out to the inclined force.

Thank you.

SWOC Analysis (Tropicana and maaza)

Tropicana

Tropicana Products, Is an American multinational company which makes fruit-based beverages and specializes in the production of orange juice.

Swoc analysis:

Strength :

• Strong brand image: Tropicana has created a strong brand image for itself and has positioned itself as a substitute for fresh juice.

• Global Presence: as ,it’s a PepsiCo product.

• Healthy option

• Strong distribution: Tropicana, as a product requires special attention during distribution. This is where PepsiCo helps Tropicana tremendously.

Weakness :

• Considered Costly: Tropicana is considered to be costly as compared to local products in the same quantity.

• Reduced Quantity: Instead of increasing price of products, Tropicana resorted to reducing quantity of product to about 8-10%.

• Low Rural Penetration: Packaged Juices are difficult to distribute and are more dependent on higher margins .

Opportunity:

• Increasing Health Consciousness: Health awareness around the world is increasing.

• Focus on low-calorie drinks: . Tropicana should focus more on low-calorie products by including flavours .

• Tie-ups with restaurants, hotels : Tropicana can look for tying up with large chains of hotels that lead to increase in revenues.

Challenges:

• Presence of Fresh Juice Joints: Fresh juice is still more preferred than packaged juice.

• Promotion of healthy products may affect PepsiCo’s other products: promoting consumption of healthy products may backfire in the sales PepsiCo’s aerated drinks example Pepsi etc.

• Intense competition: Tropicana faces intense competition from many competitors around the world.

Mazaa

Maaza is a Coca-Cola fruit drink brand from India . Its most popular drink is its mango fruit drink.

Strength

• Presence across the world: Maaza has a market in most parts of the world.

• Customer recognition: Maaza through the characteristics taste difference from competitors has been able to secure a fan following in India.

• Powerful branding: The Company has used a variety of tools and channels for branding.

Weakness:

•. Monotonous advertising pitch: Both Frooti and Slice have changed their advertisements and given themselves a much-needed makeover .

•. Single Flavour: Maaza though it tried to launch other flavoured drinks like pineapple and orange eventually withdrew those drinks since they were unable to gain a significant

market share.

• Coco Cola is riding on the success story of Maaza and is overconfident of it is unbeatable. Leads to loss to invest in maaza.

Opportunity:

• shift of preference: Across the world consumers are shifting from aerated drinks to fruit juices.

• unexploited market: unexploited resources should be efficiently utilized .

• Health consciousness

Challenges:

•. Competition: The Company faces a lot of competition from brands such as Slice and Frooti who are in a constant struggle to become market leaders…

• The threat of substitution: There is a lot of negative marketing on how flavours used in fruit drinks are toxic to the body. This makes people substitute these drinks with juices made from ,Challenge sudden spurt of growth: Frooti which was number three in the Indian market overtook its nearest rival Slice in 2016 through a new logo and a change of strategy.

Thank you.

Positive effects of Covid Lockdown

Covid 19 a name which has changed the life of every individual in this world. It has changed the way we live, the way we work the way we think.When we hear covid-19 we get anxious, sad and always look at the negative side of it. Which is right because we have lost so many lives, jobs, increase in the number of of depression cases, which has ultimately made everyone’s life a Topsy-turvy.

But as we know there is always two sides of a coin, so there is always two sides of any situation too. We have already looked at the negative side and we know about it but now let’s look at the positive sides too.

Reduction in air pollution : there was reduced in air pollution which improve the air quality of whole world, as all of the big factories where close up and there was no emission of carbon dioxide, Sulphur and other toxic gases in the atmosphere.

Clearance of water body : the water bodies have cleaned themselves during this time as the industries and factories when not releasing any toxic chemicals and materials in the water bodies which even increased the number of water organism.

Reduction in use of energy : again due to the close down of all the factories and industries the energy consumed earlier was reduced and which lead to saving a lot of energy.

Improve in health facilities : as this covid-19 broke out we actually realised that we need a better health facilities and to provide these facilities many new firms were established to provide this medical and health facilities leading to its improvement. India was one of the largest producer of mass and PPE kits.

Technological advancement : when the spender make broke out everything has switched to online platforms which lead to to its improvement. As we know necessity is the mother of invention and in these time when we were not able to meet each other physically technology help us a lot to overcome this hindrance

Removal of place hindrance : we were able to take online classes, meetings, webinars and other events online which actually remove the hindrance of place as we can attend it being in any part of this world.

Spend more time with family : we were able to give more time to our family members and loved ones which earlier was not possible due to a busy work schedule.

Getting a break from busy life : this actually gave us a break from our busy life and think about ourselves and enjoy quality time with her family which actually make us very happy.

Chances for learning new skills : this also provided as to improve our skills through online courses which was earlier difficult for us to focus upon because of our busy life.

Just look at the positive sides of it. There are many more which I may not be able to cover right now, but you know it. So in order to get inspiration in the difficult time we should look at the positive points of it. Because this is what life is about facing difficulties with a smile on your face and a positive attitude in your mind.

Historical background and origin of 3 nursery rhymes.

A nursery rhyme is a traditional poem or song for children in Britain and many other countries, but usage of the term only dates from the late 18th/early 19th century. Rhymes were written for many different reasons. Some rhymes were written to honour a particular local event that has since been forgotten, while others were written to express feelings of love. Rhymes were also used to hide real meanings, such as when someone wanted to express displeasure toward the government or the sovereign without being executed! Another reason for rhymes is that they’re easy to remember, and therefore could be spread by word-of-mouth—an essential feature for a large population of people who could not read or write

Some of the rhymes includes:

  • Old Mother Hubbard –

The Old Mother Hubbard rhyme allegedly refers to Cardinal Thomas Wolsey and his unsuccessful attempt to get an annulment for King Henry VIII. Old Mother Hubbard is Cardinal Wolsey. The cupboard is the Catholic Church. The doggie is Henry VIII. The bone is the annulment Henry wanted in order to end his marriage to Katherine of Aragon.

  • Mary, Mary Quite Contrary

“Mary” is referring to Mary I, daughter of Henry VIII. The Catholic queen received quite a bad reputation during her short reign for executing Protestant loyalists. The garden in the rhyme is referring to the growth of a graveyard. Silver bells and cockleshells are believed to be euphemisms for instruments of torture. The “maids” is slang for a beheading instrument called “The Maiden” that came into common use before the guillotine.

  • Three Blind Mice –

The first written variation of Three Blind Mice dates from 1609. The three blind mice were three Protestant loyalists who were accused of plotting against Queen Mary I. The farmer’s wife refers to the queen who with her husband, King Philip of Spain, owned large estates. The three men were burned at the stake.

  • Ring Around A Rosy –

 Ring Around A Rosy is said to refer to the Great Plague of 1665. The plague caused a high fever and a rash in the form of a ring hence the name, Ring Around A Rosy. Putting herbs and spices in the pocket of an ailing person in an attempt to freshen up the stale air was a common practice, thus the “pocket full of posies”. “Ashes, Ashes” is an American variation of the English version which is “A-tishoo, A-tishoo” or someone sneezing. Plague sufferers had a fit of sneezing before they passed away or when “we all fall down”.While the alleged meanings of some of these rhymes may or may not be true, it sure is a fun way to remember events in British history.

While the alleged meanings of some of these rhymes may or may not be true, it sure is a fun way to remember events in British history.

Thank you

Global Warming a Global Threat

“Global warming, a global threat”. We have heard a lot about global warming in the news debates general discussion and international discussions too. But are we really serious about it, we just hear it and leave it we never try to understand the seriousness of it. It has just turn to be a debate topic for us.

The temperature of the Earth is increasing drastically, even in Antarctica whoes normal temperature remain +10°C in summer experience 18.3 degree Celsius record temperature which is an alarm in one. Even Canada is facing about 50 degree celsius temperature which is the record highest in the history of Canada.

Cause of global warming is the CFC gases which are released by the AC, refrigerators and cars that we use. The clearing of forests that leads to deforestation is another cause of global warming as carbon dioxide is not been able to use by the trees. Global warming leads to melting of glaciers which ultimately leads to increase in sea level which is the main cause of tsunamis and other problems.

We always hear that action speaks Louder Than words and this is the real problem to take action upon. There are many steps taken internationally for this cause but we should contribute from our side too.

We can contribute by planting a tree or any small plant or by reducing the use of ACs, refrigerators and cars. Just think about it it might be a very small step from your side but will cause a great difference to this earth. Just bring the first step forward and other get inspired by you and will ultimately E result in reduction of the Global temperature.

Vodaphone(analysis)

Introduction

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. They use the power of technology to enhance our customer’s lives – through ubiquitous presence and connectivity through our PAN India urban and rural coverage, a continuously expanding 4G LTE network, integrated worry free propositions and some of the best entertainment on mobile – all packaged into a completely unmatched customer experience.

There innovative and truly differentiated offerings – be it our Prepaid Unlimited propositions, RED Postpaid plans, Truly Unlimited International Roaming products and many others – reflect the passion with which we aim to serve our customers, always!

Company analysis :

1. With a subscriber base of nearly 1058.86 million, as of March 2016, India accounted for the second – largest telecom network in the world. The subscriber base has expanded at a compounded annual growth rate (CAGR) of 19.96% during FY 07–16.

2. With 462.12 million internet subscriptions, as of July 2016, India stood third-highest in terms of total internet users in 2016.

3. Since 2012, the share of time spent on watching videos on mobile devices has grown by 200 hours a year.

4. As of March 2016, urban tele-density stood at 154.01% and rural tele-density at 51.37%.As of March 2016, Bharti Airtel was the market leader, with a 24.31% share in the total subscription, followed by Vodafone (19.15% share).

6. The top five players in the sector include – Bharti Airtel, Vodafone, Idea, Reliance, and BSNL – accounting for 78.74% of the total subscribers in the country.

7. BSNL is the market leader with a 60.28% share, followed by MTNL (13.60%); BSNL, MTNL, and Bharti together account for 87.46% of the total fixed-line market.

Vodafone Idea ( Professionally Managed)

Reasons:

1. To Handle the Rising Dominance of Reliance Jio in the Telecom Industry:

 The main reason for the Vodafone-Idea merger is to Handel the rising dominance of Reliance Jio in the Telecom industry. As Jio announced to provide free services in the first 6 months. As a result, it started to capture the maximum part of the market.

2. Price War:

 The free services from the Jio started the price war between the companies in the telecom sector.

3. . Merger Brings Confidence:

 As a result in case of a price war merger brings confidence in companies with synergy benefits. Shareholders will benefit if a company’s post-merger share price increases due to the synergistic effect of the deal. The expected synergy achieved through the merger can be attributed to various factors, such as increased revenues, combined talent and technology, and cost reduction.

4. Expected To Hold A Strong Position In The Industry: Such as in some circles it became the largest cellular service provider and in some circle, it was the second-largest after Bharti Airtel. So, a joined company can focus on being the service provider.

Functioning and working Of Top-level Management:

1. Managing Director & Chief Executive Officer – Ravindra Takkar

 i) He has been closely associated with the growth and evolution of Indian telecom since Vodafone Group‘s entry in 2007. He held a number of senior roles in Strategy and Business Development and was also the CEO of Vodafone Enterprise business in India.

 ii) In addition to his responsibilities at Vodafone Idea, Ravinder also serves as Director on the boards of Indus Towers Limited, Cable & Wireless Global (India) Private Limited and Vodafone India Services Private Limited.

2. Chief Financial officer – Akshaya Moondra

 i) A member of the National Leadership Team, he is responsible for arranging and managing company finances, capital allocation, statutory and management reporting, budgetary and internal controls, revenue assurance, strategic business finance, investor relations, secretarial and other compliances

 ii) Ranked as the Top CFO in Indian listed companies across sectors for 2016 by Finance Asia and amongst Top 3 CFOs in Asia in Telecom Sector by Institutional Investor for 3-years, Akshaya joined telecom after spending over two decades in various Aditya Birla Group companies – Grasim Industries, South East Pulp, Thai Rayon, Thai Epoxy and Allied Products and Thai Acrylic Fibre.

3. Chief Operating Officer – Ambrish Jain

 i) Ambrish Jain is the Chief Operations Officer of Vodafone Idea Limited, India’s largest telecom service provider, effective 31st August 2018.

ii) A member of the National Leadership Team, he drives pan-India circle Operations and Service Delivery.

4. Chief Regulatory & Corporate Affairs Officer – P. Balaji

i) A member of the National Leadership Team, Balaji leads the company’s Regulatory, Public Policy and Government

Relations activities along with Industry advocacy, Corporate Communications, Reputation Management and CSR.

ii) Prior to his present role, Balaji was the Director –Regulatory, External Affairs and CSR at Vodafone India. He was responsible for leading the company’s Regulatory, Public Policy & Government Relations activities and also the External Affairs function overseeing Corporate Communications, Reputation Management and administering Corporate Social Responsibility and the Vodafone Foundation in India.

5. Chief Commercial Officer – Rajesh Shrivastav

i) A member of the National Leadership Team, Rajesh leads all activities related to the company’s Capex and Opex spends, and all Supply Chain aspects including Procurement, Contracting, Warehousing/Logistics, Inventory Management etc.

ii) Prior to his present role, Rajesh was the Chief Commercial Officer at Idea Cellular where he was instrumental in procuring world class equipment for Network, IT and Services including Towers, Sales/Marketing and Service Delivery requirements.

6. Chief Marketing Officer – Avneesh Khosla

i) As the CMO, he spearheads the company’s consumer initiatives and is focussed on building a strong franchise for Brand Vi – India’s newest telecom brand, born out of the world’s largest network integration.

ii) At Vodafone Idea, Avneesh is spearheading key strategic agendas around driving a strong business transformation through a digital first approach.

What Can Be Done To Fix The striking problems, some of the steps are mentioned below:

Payment of Debt:

● vodafone idea owes a huge amount of debt to the government in form of spectrum payment the only way out for it from this crisis is to pay the huge sums of money they owe. Not only is it hindering its ability to invest in new projects but it also reducing its credibility because of which firms and public are afraid of wasting money in their company.

● There could be some relief if the government decides to save the distressed telco by extending the moratorium on spectrum-related payments. After all, a majority of the company’s debt is owed to the government for spectrum.

Raising Funds From Reliable Sources:

● Vodafone idea is in dire need of funds to boost their sluggish operations and to invest in new infrastructure. Investing in new infrastructure would help Vi to compete with its competitors Bharti Airtel and Jio who has been investing intensely in new infrastructure to gain more subscribers. Recently there were news about Vi planning to raise 6000 crores but failed to do it. Now it need to raise huge amounts of funds from both internal and foreign sources so that it repays its debt and invest in new infrastructure.

Providing New Services:

● Vodafone Idea should look at new possible ways to gain lost market share they should try to introduce new services like Tele media services and digital TV services. They can also provide services which their competitors are providing at a much cheaper rate to attract customers. They should try to create an integrated ecosystem by giving discounts on other products after purchase of one of their key products or services.

Thank you.

Things Every HR Professional Needs to Do to Succeed

Some of the functions that an individual as an HR professional should perform to make the organization more successful, if staffed with an HR department are mentioned below:

• Employee Training and Development:

 Enabling employees to develop the skills they need for the future is an essential responsibility for HR. Most employers understand the value of investing in the (future) skills of their employees. After all, the success of the organization depends on how well the employees are trained for the job and what are their growth and development opportunities within the organization. It’s the responsibility of the HR department to lead these efforts in the right direction. The role of HR should be to ensure that the employees acquire the company-specific knowledge and skills to perform their tasks efficiently. It boosts the overall efficiency and productivity of the workforce, which ultimately results in better business for the company. HRM plays a very crucial role in preparing employees for bigger tasks and responsibilities, which leads to the holistic development of employees at work. And an organization that provides ample growth and development opportunities to its employees is considered to be a healthy organization.

• Building a better communication system:

The company can also focus on building a better communication system with the recruited employees. There are several types of communications, that happen in various ways like there is a grapevine for informal groups and there is chain network and wheel network for the formal groups. The appropriate network should be encouraged, according to the requirements. A company should also focus on the informal groups, as it helps them to understand the employees on a deeper level.

• Performance management: Performance management is a continual process of evaluating how employees are performing and recognizing achievement. Many organizations conduct performance reviews on a regular schedule, often regularly, with additional reviews as desired by the employees. If an employee is underperforming the employers may impose discipline or create a performance improvement plan with goals to achieve within the specific time period. For serious matters employees may be fired. All disciplinary policies should be written out in the handbook, and managers should be trained to implement them accordingly.

• Hr professionals should create a dynamic environment for an organization:

Organizations have to survive in a dynamic environment so managers should keep making changes in the organization to match the environmental changes. The employees in the organization are generally resistant to change. Efficient hr motivates employees to adopt the changes willingly by convincing them that change is not only beneficial for the organization but it improves the employee’s work also in the competitive world.

• Research and development:

The company should allocate some members for research and development which will include activities that our company undertakes to Innovate and introduce new product services. The goal should typically be to take new products and services to market and add to the company’s bottom line which allows a company to stay ahead of its competition. Through research and development companies can design new products and improve their existing offering.

• Feedback:

The company should take feedback from their employees about the work. For example – Do you have any suggestions on how to make the work environment more fun. Or, Are you having issues with your job in your current position? Or, is there a work style or culture you don’t like in the company.

• Human Resource Planning:

This HR function is all about knowing the future needs of the organisation. What kind of people does the organisation need, and how many? Knowing this will shape recruitment, selection, performance management, learning and development, and all other human resources functions.

• Job Design and analysis:

One of the foremost functions of HRM is job design. Job design involves the process of describing duties, responsibilities and operations of the job. To hire the right employees, it is imperative to identify the traits of an ideal candidate who would be suitable for the job. This can be accomplished by describing the skills and character traits of the top-performing employee. Doing so will help one to determine the kind of candidate you want for the job.one will be able to identify their key minimum requirements in the candidate to qualify for the job. Job analysis involves describing the job requirements, such as skills, qualification and work experience. The vital day-to-day functions need to be identified and described in detail, as they will decide the future course of action while recruiting.

• Employee Hiring:

Recruitment is one of the primary functions of human resource management. HRM aims to hire efficient employees to achieve the goals and objectives of the company. All this starts with hiring the right employees out of the list of applicants and favourable candidates. An HRM helps to source and identify the ideal candidates for interview and selection. The candidates are then subjected to a comprehensive screening process to filter out the most suitable candidates from the pool of applicants. The screened candidates are then taken through different interview rounds to test and analyse their skills, knowledge and work experience required for the job position. Once the primary functions of HRM in recruitment are completed, and the candidate gets selected after rounds of interviews, they are then provided with the job offer .

• Recruitment of employees to maintain international relations:

As an HR manager, one would recommend hiring some professionally trained personal who are proficient at maintaining international relations as the business wants to bring their communication products to a new international market this year. This will ensure that there is no misunderstanding between them and their foreign counterparts . Also they will make it easy to communicate with business partners . They can also make it easy for businesses to comply with all the paperwork needed to start an international business.

• Creating an employee grievance system:

As the organisation is going to recruit more employees there may be chances that new employees are not happy with their working conditions or the new and old employees are not getting along that well so to solve every problems of the employees the HRM department should create an grievance system through which employees can file their complaints . Also every HR department member would be asked to give their best to solve problems of all employees in every possible manner .

• Providing family benefits:

As an HR manager, one would recommend the management to provide incentives to not only employees but to their families also. Incentives like family vacations and full family insurance should be given to employees so that they feel more content and satisfied with their work . Organising guest lectures for family planning would also help to improve employee satisfaction and knowledge so that they can lead a better and meaningful life.

Thank you

Water A Priceless Resource

Water an absolute necessity of life. How weird, a thing which doesn’t have taste, colour or smell plays the most important part in our life. It is our daily basic necessity, it is so basic that even we have started ignoring it’s presence. The importance of anything is only realise when we are deprived of that.

We have started misusing this resource. We waste a lot of water while brushing, bathing and even pollute water bodies by contaminating it with harmful Chemicals and industrial waste which, leads to death of water organism. We have forgot that what is not our property it belongs to everyone who is present on earth.

The value of water is realised by those who are deprived of it. Almost 90% of the world’s population to not have access to clean drinking water they are forced to drink muddy and dirty water. Those people use every drop of water very cautiously. We should at least think of them if we save even a single drop of water if we can, this will contribute to a great cause.

We should take a youth from today itself that we should not waste a single drop of water. Saving water means saving life, there are many people who died because of drought and many other reason like drinking contaminated water. Do think about them and please save water if you can. Be a responsible citizen and it is our responsibility.

Challenges faced by a school student when it comes to choosing a career

A rock star. An astronaut. A professional athlete. These are some of the answers that one gets to hear when they ask a child what they want to become when they grow up. When you’re a child, your career aspirations are filled with fantastical expectations stuff dreams are made of. But sooner or later a child realizes that life is a harsh reality and the world ain’t all sunshine and rainbows and that they might not become the next Cristiano Ronaldo, Shawn Mendes, or Angelina Jolie. As they grow up there focus shifts to (frankly less glamorous) careers.

One of the biggest milestones in a person’s life is choosing a career. For many people, career selection is a harrowing task while for some it’s a smooth ride. At the tender age of 16 or 17 one doesn’t know what they want to do in life. Our young and impressionable minds are swayed by attractive yet empty promises such as big packages and secure employment. Teenagers see the world as they know, not as how the world is. It is difficult to peep into the reality of every profession at such a young age.

Parents want the best for their children and with these intentions often impose their career choices on their children. At the same time, children should respect their parents for their intentions.

This additional pressure from parents to choose the right career path makes matters worse. Many a time students succumb to this pressure and get stuck doing something that they never wanted to do. In a rush to choose their future, students often blindly follow someone else’s life choices. Thus, entering into what we call a ‘rat race’. When these teens are all grown up and have become mature enough to make informed choices they start second-guessing their former decisions. But by then it’s too late to make things right. What follows is a vicious cycle of hopelessness, dejection, and repentance.

Every school student has to go through these circumstances. They have to overcome their indecisiveness, emotional and intellectual immaturity, and also parental pressure. All children have a personality and diverse interests. The interest does not necessarily lead to a very specific career path but the choice of career should be based on trying to maximize the utilization of the skills and capabilities of the child. The entry of career counselors and psychologists into the scene and the inclusion of various psychometric tests has immensely helped young kids navigate these difficult waters, providing them with the necessary information regarding diverse professional paths. This helps them reach an informed conclusion.

 Parental pressure should not deter a student to not pursue their passions. But at the same time, one should have a structured plan to achieve their goals. In the end, every student must remember that their future is in their hands and they have to live with the outcome of their choices, not their parents, friends, relatives, or anyone else for that matter and if they don’t take control of where they are headed in life then life will take control of them.

 A Retrieved Reformation Short story by O. Henry .                                

                                              

                                    

 “A Retrieved Reformation” concerns the surprising fate of Jimmy Valentine, a skilled safecracker who returns to society after he is paroled from prison. Major characters include Jimmy Valentine; Mike Dolan, his partner in crime; detective Ben Price and Annabel Adams, the girl with whom Jimmy falls in love.

As the story begins, Jimmy is called to the warden’s office. The warden hands Jimmy his pardon from the governor and advises him to stay out of trouble: “You’re not a bad fellow at heart,” he says. “Stop cracking safes, and live straight.” Jimmy laughs, feigning surprise, denying he had ever committed the bank robbery that had sent him to prison.

 Jimmy leaves prison  and takes a train to another town where he meets up with Mike Dolan, a friend . After picking up his key from Mike, Jimmy returns to his room above Mike’s restaurant where he had lived before detective Ben Price arrested him. Jimmy finds his safe cracking tools still hidden in the wall where he had left them. A week later, a string of bank safe burglaries in the Midwest comes to Ben Price’s attention; he knows Jimmy Valentine is back in business and sets out to catch him again.

Meanwhile, carrying his burglar tools in a suitcase, Jimmy arrives in small, remote Elmore, Arkansas, where he plans to rob the bank. Walking toward the hotel, he encounters a beautiful young woman. Their eyes meet, and in that instant, Jimmy undergoes a complete reformation: “Jimmy Valentine looked into her eyes, forgot what he was, and became another man.” After talking to a boy on the street, Jimmy learns she is Annabel Adams, whose father owns the bank. Jimmy continues on to the hotel, where he registers as “Ralph D. Spencer.” In a conversation with the hotel clerk,

Jimmy learns that Elmore does not have a shoe store and that business is good in the town. He does not rob the bank; instead, “Ralph Spencer” settles in Elmore, opens a profitable shoe store, becomes a social success, and makes the acquaintance of Annabel Adams. A year elapses. Still using his “Ralph Spencer” alias, Jimmy enjoys great success. His business is growing, he and Annabel are soon to be married, and Annabel’s father and sister have accepted him as one of the family. To cut completely the ties with his past, Jimmy writes a letter to one of his former friends, asking the man to meet him in Little Rock. Jimmy plans to give the man his set of safe cracking tools. The day before Jimmy is to leave for Little Rock, Ben Price arrives in Elmore, spots Jimmy Valentine, and learns he is about to marry the banker’s daughter. Ben Price has other ideas.

The next day before leaving town, with his burglar tools in his suitcase, Jimmy goes to the bank with Annabel, Annabel’s sister, and the sister’s two little girls, May and Agatha. Annabel’s father wants to show off the new burglar-proof safe he has recently installed. While all are admiring the safe, Ben Price comes into the bank and watches the scene; he tells a bank teller “he was just waiting for a man he knew.” Jimmy is unaware of the detective’s presence.

Without warning, May playfully locks Agatha in the bank vault, throwing the bolts and spinning the combination lock as she had seen her grandfather perform the maneuver. The safe cannot be opened, Mr. Adams exclaims in horror, since the timer and the combination had not been set. Furthermore, Agatha will soon run out of air in the vault. Jimmy and the others can hear Agatha crying out in panic. Annabel turns to Jimmy, begging him to do something, at least to try.Jimmy looks at Annabel with a “soft smile.” He asks her for the rose she is wearing. Confused, Annabel hands him the rose. Jimmy puts the rose in his vest pocket, throws off his coat, and pushes up his shirtsleeves: “With that act Ralph D. Spencer passed away and Jimmy Valentine took his place.” Using his tools, Jimmy opens the safe in record time, freeing the sobbing child.Once Agatha is safe, Jimmy puts on his coat and walks away; he hears Annabel call out to him, but he does not stop. When he encounters Ben Price, who has witnessed the dramatic scene, Jimmy tells the detective, “Well, let’s go. I don’t know that it makes much difference, now.” Price, who seems to be acting rather oddly, replies, “Guess you’re mistaken, Mr. Spencer . . . Don’t believe I recognize you.” With that, the detective leaves.

Things learn from the story

The tone of the story, with its gentle humour and sentimentality, is representative of much of O Henry’s work. Although Jimmy Valentine has no intention of abandoning his life of crime, love magically transforms him in an instant. Also, many of O. Henry’s stories develop themes which, in their simplicity, can be summed up as “the moral of the story.” In the case of Jimmy Valentine, goodness is rewarded. Cracking Mr. Adams’ safe does not send him back to prison; it prevents his being .

News

TATA MOTORS LTD:

REASON FOR UNDERPERFORMING :

Tata motors limited formerly is an Indian multinational automotive manufacturing company . like other companies Tata motors is even facing challenges with the global semiconductor storage and disruption in the supply chain .  Even due to covid-19 and lockdown crises it is facing a struggling period . the shortage is the result of substantial in the demand due to pandemic and increased use of semiconductors in advanced Vehicle. It have already faced controversy over the development of Nano Return on investment on Tata motors shares in low. other competitive car manufacturers have been in the passenger car business for more years , therefore Tata motors limited has to catch up in terms of quality and lean production ,as it relative shares a smaller proportion of market share in passenger vehicle in India.

 Tata motors face intense competition in its domestic as well as foreign competition as well as reducing its share .The regulatory intervention is effective sales of commercial vehicle as well as domestic car sales leading to Tata motors losing money on every car sold in India Presently.

PORTERS FIVE FORCE OF TATA MOTORS
LTD.

• Bargaining Power of Supplier:
Suppliers bargaining power depends upon the underlying factors affecting the
supply chain. The critical factor affecting suppliers’ ability is the importance of
suppliers, the nature of supplies and the value for the buyer’s supply chain.
• Bargaining Power of Buyers:
The buyers’ power to bargain depends upon the underlying factors and the industry. The other generic
factors that impact buyer power are buyers’ concentration, better alternatives, and competitiveness of
the market. The automobile manufacturing industry is highly competitive; significant players are
competing for each market segment.

TATA MOTORS PESTEL ANALYIS :

POLITICAL FACTORS:

➢ The goods and factors company is a great opportunity to automobile companies.

➢ The Indian demonetisation policy has largely affected cash intensive industries like automobile manufacturers .

SOCIAL FACTORS :

➢ India’s growing economy is an opportunity for automobile manufacturers as it is considered consistent with robust growth .

➢ The intensive competition in the automobile company.

SOCIAL FACTORS:

➢ The changing lifestyle of millennials whereby they have shifted from car ownership to access and buying car has become unnecessary.

ENVIRONMENTAL FACTORS:

➢ The Indian emission norms where by car manufacturers have to give the declaration of the emission level of cars the manufacturer will impact the automobile industry .

TECHNOLOGICAL FACTORS:

➢ The introduction of intelligent connected cars is a major trend which will impact the whole industry.

LEGAL FACTORS:

➢ With the government taxing automobiles only 28% and a reduction on smaller cars and SUVS this will positively impact the automobile industry and the buyer at the same time.

Strategies of Tata motors Limited :

• It is recommended that the company should fallow differentiation strategy and focus on providing unique goods and services to win over the market .

• Digitalisation: Competitive advantage Provide new revenue and value-producing opportunities. Reinvent processes, improve quality and promote consistency.

• Investment in Renewable energy :Low cost, energy efficiency, low emissions, and reusability.30 % of the world’s energy by 2024 Generates saving and commercial opportunities

• Acquisition and mergers of other businesses globally: More resources , scale of operations will increase. Benefit their shareholders Consequently increasing profits .

All the way it help Tata motor to cope up with things.

Thank you

DIGITAL INDIA – SURGING FROM CASH TO A CASHLESS ECONOMY!

Introduction

The information technology has revolutionized various aspects of our life it has provided an easy way to go for digital payments. The common people started to move from traditional payment system towards digital payment systems which ensured safety, security and convenience. With giant technological leaps in the smart phone and easy internet access led Indian market to accept digital payments. Initially the scope of digitalization into the market was not that popular but due to changes in the technology people became more aware of digital payments. Quick transfer of payments can take place from anywhere in the world within seconds. The percentage of the digital payments through other modes is also increasing in a significant speed for instance Google pay, Paytm etc. All the transactions in the digital payments are completed through online. It is an instant and convenient way to make payments.

objectives was :

1.To study the impact of cashless transactions on individuals and their behavior
towards adopting digital payments.
2.To understand the problems faced by the people while making online
payments.
3.To analyze people’s opinion as to why digital payments can be a source of
convenience.

India is a diverse country with mixed economy. Cashless economy is an economy where all the transactions are carried out digitally without using cash. Going cashless means it includes e-banking, use of debit/credit cards, Googlepay, phone pay, digital wallets, etc. A cashless country lessens the pester of carrying cash in hand to make a sufficient payment. Digitized payments have become the most efficient and convenient way of transaction. This process helps in the financial transaction. We can also define cashless economy as a flow of cash in an economy in a non-existent way. To get rid of corruption and boost our economy, the only solution is technology- to convert from cash to cashless economy. A cashless India is the first step towards making the dream of digital India a reality. The goal of cashless economy is to become a 100% cashless world. However, it’s not possible but a closer to it is possible. It helps to increase digital literacy. A cashless economy helps create huge employment in IT and software sector. The country will transform itself from informal to a formal sector. The real path of a cashless economy was laid in 2016 by the implementation of demonetisation. “Faceless, Paperless, Cashless” is one of professed role of Digital India

Conclusion

A system where no real cash is accessible for use is a Cashless System. Payments are made electronically i.e. through credit/debit cards, net banking and virtual wallets. The idea of Cashless economy is essential for the Digital India program and its vision is centered around changing India into a general public which is carefully competent and where there is no cash lane. The Government of India is functioning dedicatedly to push India towards a Cashless Economy. The plan is to smooth our the economy and curb corruption. Dispatch of Cashless Economy has achieved an ocean change in Indian Financial Framework. Since digital transactions are simpler and quicker, individuals are

Thank you.

How optics changed the world?

The formal study of light began as an effort to explain vision. Early Greek thinkers associated with a ray emitted from the human eye. A surviving work from Euclid, the Greek geometrician, laid out basic concepts of perspective, using straight lines to show why objects at a distance appear shorter or slower than they actually are. Eleventh-century Islamic scholar Abu Ali al Hasan Ibn Al-Haytham known also by the Latinized name Alhazen revisited the work done by Euclid and Ptolemy and advanced the study of reflection, refraction, and color. He argued that light moves out in all directions from illuminated objects and that vision results when light enters the eye. In the late 16th and 17th centuries, researches including Dutch mathematician Willebrord Snel noticed that light bent as it passed through a lens or fluid. Although he believed the speed of light to be infinite, Danish astronomer Ole Romar in 1676 used telescopic observations of Jupiter moons to estimate the speed of light as 140,000 miles a second. Around the same time, Sir Isaac Newton used prisms to demonstrate that white light could be separated into a spectrum of basics colors. He believed that light was made of particles, where as Dutch mathematician Christiaan Huygens described light as a wave.

The particle versus the wave debate advanced in the 1800s. English physician Thomas young’s experiments with vision suggested wavelike behavior, since sources of light seemed to cancel out or reinforce each other. Scottish physicist James Clerk Maxwell’s research united the forces of electromagnetism fell along a single spectrum. Te arrival of quantum physics in late 19th and early 20th century prompted the next leap in understanding light. By studying the emission of electrons from a grid hit by a beam of light known as the photoelectric effect Albert Einstein concluded that light came from what he called photons, emitted as electrons changed their orbit around an atomic nucleus and then jumped back to their original state. Through Einstein’s finding seemed to favor the particle theory of light, further experiments showed that light and matter itself behave both as waves and as particles.

How do lasers works?

Einstein’s work on the photoelectric effect led to the laser, an acronym for “light amplification by stimulated emission radiation.” As electrons are exited from one quantum state to another, they emit a single photon when jumping back. But Einstein predicted that when an already excited atom was hit with the right type of stimulus, it would give off two identical photons. Subsequent experiments showed that certain source materials, such as ruby, not only did that but also emitted photons that were perfectly coherent-not scattered like the emissions of a flashlight, but all of the same wavelength and amplitude. These powerfully focused beams are now common-place, found in grocery store scanners, handheld pointers, and cutting instruments from the hospital operating room to the shop floors of heavy industry.

Future trends in fiber optics communication

Fiber optics communication is definitely the future of data communication. The evolution of fiber optic communication has been driven by advancement in technology and increased demand for fiber optic communication. It is expected to continue into the future, with the development of new and more advanced communication technology.

Another future trend will be the extension of present semiconductor lasers to a wider variety of lasing wavelengths. Shorter wavelength lasers with very high input powers are of interest in some high density optical applications. Presently, laser sources which are spectral shaped through chirp managing to compensate for chromatic dispersion are available. Chirp managing means that the laser is controlled such that it undergoes a sudden change in its wavelength when firing a pulse, such that the chromatic dispersion experienced by the pulse is reduced. There is need to develop instruments to be used to characterize such lasers. Also, single mode tunable lasers are of great importance for future coherent optical systems. These tunable lasers laser in a single longitudinal mode that can be tuned to a range of different frequencies.

“Music is the arithmetic of sounds as optics is the geometry of light.” – Claude Debussy

Habit 4 Think Win-WinBook by Stephen Covey.

Most of us learn to base our self worth on comparison and competition . We think about succeeding in terms of someone else failing . Here, Balancing between both courage and consideration is required .when it comes to interpersonal leadership the more genuine character is the higher our level of proactivity, the more committed we are to win ,the more powerful influence will be.

In order to establish effective interdependent relationship we must commit to create in Win-Win situation that are mutually beneficial and satisfying to each party .

So one time Stephen was asked to work with a company whose president was very concerned about the lack of cooperation among his people . Stephen was told the basic problem of the company that the people are not cooperative .if this problem is solved, they would definitely be able to produce so much more . Stephen was said to help them to develop a human relations program that will solve this problem . When Stephen looked deeply into this, he found that there was real selfishness and unwillingness to cooperate, a resistant to Authority ,defensive communication .when he look into it ,he found out the reason behind This behaviour of the managers, is it because of the reward which is somewhere for not cooperating or well known that the reward are much more greater for the people who cooperate .

Covey noticed a chart on the wall of the office behind a curtain , were a numbers of racehorses all lined up on a track, super imposed on the face of each horse was the face of one of his managers ,at the end of the track was a beautiful travel poster of Bermuda , once in a week the president use to show them this chart and discuss about cooperation ,about working together and to make more money by their efforts and will asking about the one who is going to win the trip to Bermuda. It was like telling one flower to grow and watering another. he wanted cooperation , he wanted his people to work together to share idea to all benefit from the effort ,but he was setting them up in a competition with each other .One manager’s success means failure for the other managers.

The problem in this company was the result of a flawed paradigm .The president was trying to get the fruits of the cooperation from a paradigm of competition and when it didn’t work he wanted a technique , a program ,a quick fix antidote to make his people cooperate. But you can’t change the fruit without changing the root working on the attitude and behaviour would have been hacking at the leaves so we focused instead on producing personal and organisational excellence in an entirely different way by developing information and reward system with reinforced the value of cooperation.

Whether you are the president of a company or the janitor , the moment you step from Independence to interdependence in any capacity, you step into a leadership role you were in a position of influencing other people and the habit of the effective interpersonal leadership is think Win-Win.

This habit is about working in collaboration with others and not competitively it’s about getting the most out of every relationship you have ,it is where two people form a group because the value gained from sharing ideas thinking collaboratively and finding the winner is so significant developing this habit in was consistently thinking of others ,considering their values and ensuring their thoughts and feelings are at the forefront of your mind. In doing this you can ensure that your behaviour is appropriate given the time in situation and you can work with that person without any healthy conflict or upset but it’s not just about being emphatic it require confidence courage and openness as well.

Stephen covey states that in order to manage our relationship with others effectively we need think win /win . beyond being a technique it is a philosophy .

According to the author there are six Paradigms of human interaction:

1.win / win : all of the parties win agreements and solution are mutually beneficial to everyone involved . With a win/win solution , all parties feel good about the decision and feel committed to the action plan . It sees life as a cooperative , not a competitive arena .

2. win / lose : if I win ,you lose,” win lose people tend to use their power positions and authority to get their way . One alternative to win/win is win/lose, the paradigm of the race to Bermuda . Most people have been deeply scripted in win/lose mentally since birth . There is a place for win/lose thinking truly competitive and low trust situation . But most of our life is not a competition, most of life is an interdependent , reality .most result depend on cooperation between people . And the win/lose mentality is dysfunction to that cooperation .

3. Lose /win : the other way around – “I loose ,you win “. This is the paradigm of people pleasing . Lose – win people seek popularity and validation . Lose/win is worse than win/lose because it has no standards , no demand , no expectation, no vision . People who think lose/win are usually quick to please or appease. Both win/lose and lose /win are weak position , based in personal insecurities.

4. Lose/ lose : both people lose, this happens when two win-lose people get together both of whom as stubborn and ego invested if the philosophy of conflict and war. Lose/lose is also the philosophy of the highly dependent person without inner direction who is miserable and thinks everyone should be too “ if nobody ever wins , perhaps being a loser isn’t bad.”

5. Win / simply think win : people with the wind mentality don’t necessarily want others to lose its is relevant they just want to get what they want. When there is no sense of contest or competition . Win is probably the most common approach in everyday negotiation .

6. Win /win or no deal: if you can’t reach a mutually beneficial agreement then there is no deal. .According to convey , ideal paradigm is to always think Win-Win in any and all situation .As it helps to create better relationship and build character.But many times “it depend” .if you win a football game , that means the other team loses .If you work in a regional office that is miles away from another regional office , and you don’t have a functional relationship between the offices , you may want to complete in a Win/lose situation to stimulate business. However ,you would not want to set up a win /lose situation like the “race to Bermuda” contest within a company or in a situation where you need cooperation among people or groups of people to achieve maximum success . If you value a relationship and the issue isn’t that really important , you may want to go for lose/win in some circumstances to genuinely affirm the other person. Than even you might go for lose/win if you feel the expenses of time and effort to achieve a win of any kind would violate other higher values. Maybe it isn’t worth it .

To best choice , than depends on reality. The challenge is to read the reality accurately and not to translate win/lose or other scripting into any situation .

Five dimensions of win win

1. Character

Covay identifies three traits that he considered essential to win win paradigm

1. Integrity

There’s no way to go for win win in our own lives if we don’t even know in a deep sense what constitutes a win, what is in fact harmonious with our innermost values .and if we can’t make and keep commitments to ourselves as well as others, our commitment become meaningless.

2. Maturity

Maturity Is the balance between courage and consideration. if I am high on courage and low on consideration, how will I think win/ lose .if I am high and consideration and low on courage, I will think lose /win the basic task of leadership is to increase the standard of living and the quality of life for all stakeholders.

3. Abundance

The abundance mentality ,is the flow out of a deep inner sense of personal worth and security . It is a paradigm that there is plenty out there and enough to spare for everybody. it result in sharing prestige, or recognition of profit,of decision making.

2. Relationship

Without trust the best we can do is compromise ; without trust ,we lack the credibility for open, mutual learning and communication and real creativity. This especially true when dealing with someone who has a win /loss paradigm. We have to plan a communicate more and do so with genuine courtesy, respect, and appreciation for that person .even when the point of view clashes with our own .it is also important to listen with great depth not just to hear the word but to really understand the root of other person worldview .

3. Agreement

Covey provides five element for creating win /win agreement.

• Desired result – identify what is to be done and when.

• Guidelines – specify the parameters within which results are to be accomplished.

• Resources – identify the human, financial, technical ,or organizational support available to help accomplish the results .

• Accountability- set up the standard of performance and the time of evaluation.

• Consequences- specify good and bad ,natural and logical what does and will happen as a result of the evaluation

4. System

If you want to achieve the goals and reflect the values in your mission statement ,then you need to align the reward system with these goals and values .It does not matter whether dealing with a business, community, family etc .If cooperation is the goal, the reward system must line up accordingly.

5. Processes

By processes , covey appears to mean , to solve the problem . There is a four step process covey suggest :

• See the problem from the other point of view. Really seek to understand and to give expression to the needs and concern of the other party as well as or better than they can themselves.

• Identify the key issue and concern(not position ) involved.

• Determine what results would constitute a fully acceptable solution.

• Identify possible knew options to achieve those result .

Thank you

Internet Slangs


With the increase of use of social media and chatting apps, there also has been an increase in the usage of slangs in the conversations. Internet slangs are basically the unofficial forms of language used among peers or in informal conversations. Since, these slangs are constantly being updated, here are some widely used internet slangs:
• AMA- Ask Me Anything
• ASAP- As Soon As Possible
• ATM- At The Moment
• BRB- Be Right Back
• BBL- Be Back Later
• BFF- Best Friends Forever
• BTW- By The Way
• DM- Direct Message
• DND- Do Not Disturb
• ETA- Estimated Time of Arrival
• FAQ- Frequently Asked Questions
• FIFY- Fixed It For You
• FOMO- Fear Of Missing Out
• FWB- Friends With Benefits
• FWIW – For What It’s Worth
• FYI- For Your Information
• GTG- Got To Go
• HTH- Hope This Helps
• IC- I See
• IDK- I Don’t Know
• IDC- I Don’t Care
• IKR- I Know Right
• IMO- In My Opinion
• IRL – In Real Life
• JAM- Just A Minute
• JFY- Just For You
• LMK- Let Me Know
• LOL- Laugh Out Loud
• MYOB- Mind Your Own Business
• N/A- Not Available
• noob- Newbie
• NP- No Problem
• NVM- Never Mind
• OMG- Oh My God
• OMW- On My Way
• PC-Personal Computer
• Pls-please
• RBTL-Read Between The Lines
• ROFL- Rolling On Floor Laughing
• TBA- To Be Announced
• TBC-To Be Continued
• TC- Take Care
• TIA-Thanks In Advance
• TMI- Too Much Information
• TTYL- Talk To You Later
• TY-Thank You
• WBU- What About You
• w/o- without
• WDYM- What Do You Mean
• XOXO-hugs and kisses
• YOLO- You Live Only Once

iPhone 13 series unbeatable display?

Apple iPhone 13 series was launched a few weeks back. With some crazy and exciting features the iPhone 13 series is at the top of the table leaving every smartphone behind. It has become the most expensive flagship for Apple with the high end variant priced at Rs 1,79,900. In terms of display the Apple iPhone 13 Pro MAX is the best and the brightest. The Cupertino based tech giant is getting good reviews over the internet as the sales have begun. People have always loved how Apple offers the best value for money. There are a lot of Android users who have ditched their old smartphones and have joined the Apple smartphone league this year. The features make it more exciting and convenient for the Apple iPhone users that we have hardly seen someone switching their phones with some other smartphone. Recently, the giant iPhone 13 Pro MAX has been rated as a smartphone with the best and the brightest display. 

Apple iPhone 13 Pro MAX; Display

The OLED panel built in the iPhone 13 Pro MAX has proven to be particularly impressive. The device features a Super Retina XDR display with a ProMotion feature of 120 Hz and has set several records. It has an OLED panel with brightness of over 1,000 nits which is the brightest amongst all other smartphones released this year. This display can reach a brightness level of 1200 nits while watching HDR content. However, all OLED displays offer good contrast but the Apple iPhone 13 Pro MAX has impeccable color accuracy. 

The anti-reflective coating in the Apple iPhone 13 Pro MAX has good performance as the measurement of reflectivity is just 4.6 percent that allows you to see the screen perfectly in direct sunlight.  Apple iPhone 13 Pro MAX has been rated A+ for a high quality OLED display.

Facebook holds Instagram Kids for a while

Facebook placed a hold on Instagram for Kids after a pushback

The progress of Instagram kids is currently on hold as a social media platform for children under age 13, Instagram for Kids is an app developed for content consumers which covers a vast audience that is new to social media and want to consume polite and more filtered content.

Instagram is a social media platform that allows people to share their pictures, stories, reels and videos with the world and connect with individuals with the help of the Internet.

Instagram officials said the update might get delayed, it will provide enough time to indulge developers with parents, policymakers, regulators and experts to hear their concerns and result in the final development of the application for the younger audiences around the Globe.

The update took on hold due to mental health issues and anxiety in some teenagers to stop this, Facebook developers working on the content that has to push for teenagers.

Why is Facebook doing this now?

The company’s move follows an explosive mid-September report by The Wall Street Journal that found Facebook knew from its own research that Instagram was harming some teens, especially girls, leading to mental health and body image problems and in some cases eating disorders and suicidal thoughts.

In public, however, Facebook has consistently played down the app’s negative side and until now has barrelled ahead with the kids’ version despite alarms from experts, lawmakers and its own research. It has also relentlessly criticized the Journal article as cherry-picking from Facebook’s research, though it did not dispute the facts. That story, however, was based on internal research leaked by a whistleblower at the company.

Large Hadron Collider-the world’s largest machine

The smallest thing that we can see with a light microscope is about 500 nano-meters. A typical atom is anywhere from 0.1 to 0.5 nano-meters in diameter. So we need an electron microscope to measure these atoms. The electron microscope was invented in 1931. Beams of electrons are focused on a sample. When they hit it, they are scattered, and this scattering is used to recreate an image. Then what about protons or neutrons? Or what about quarks? The quarks are the most fundamental building blocks of matter. So how did we find such small particles exist? The answer is a particle collider. A particle collider is a tool used to accelerate two beams of particles to collide since 1960s.

The largest machine built by man, the Large Hadron Collider (LHC) is a particle accelerator occupying an enormous circular tunnel of 27 kilometres in circumference, ranging from 165 to 575 feet below ground. It was situated near Genoa, Switzerland. It is so large that over the course of its circumference crosses the border between France and Switzerland. That’s the giant collaboration going on between over 100 countries and 10,000 scientists. The tunnel itself was constructed between 1983 and 1988 to house another particle accelerator, the Large Hadron Collider, which operated until 2000, its replacement, the LHC, was approved in 1995, and was finally switched on in September 2008.

The Larger Hadron Collider (LHC) covers the circumference of 27 kilometres

Working of the Large Hadron Collider

 The LHC is the most powerful particle accelerator ever built and has designed to explore the limits of what physicists refer to as the standard Model, which deals with fundamental sub-atomic particles. There are two vacuum pipes are installed inside the tunnel which intersects in some places and 1,232 main magnets are connected to the pipe. For proper operation, the collider magnets need to be cooled to -271.3 °C. To attain this temperature, 120 tons of liquid helium is poured into the LHC. These powerful magnets can accelerate protons near the speed of light, so they can complete a circuit in less than 90 millionths of a second. Two beams operate in opposite directions around the ring. At four separate points the two beams cross, causing protons to smash into each other at enormous energies, with their destruction being witnessed by super-sensitive instruments. But it’s not that easy to do this experiment. Each beam consists of bunches of protons and most of the protons just miss each other and carry on around the ring and do they it again. Because, atoms are mostly empty space, so getting them to collide is incredibly difficult. It’s like colliding a needle into a needle, provided that the distance between them is 10 kilometres.

Collision of protons at near the speed of light

The aim of these collisions is to produce countless new particles that stimulate, on a micro scale, some of the conditions postulated in the Big Bang at the birth of the universe. Higgs Boson was discovered with the help of LHC. This so called ‘God Particle’ that could be responsible for the very existence of mass. If it disappeared, all particles in the universe will become absolutely weightless and fly around the universe in the speed of light (299,792,458 m/s). that means we can reach our moon in 1.3 seconds from earth.

“When you look at a vacuum in a quantum theory of fields, it isn’t exactly nothing.”Peter Higgs

Crawlers, Robots and Spiders on Internet

What is a web crawler?

A web crawler, Spider, or web search tool bot downloads and lists content from everywhere the Internet. The objective of such a bot is to realize what (pretty much) every site page on the web is about, so the data can be recovered when it’s required. They’re designated “web crawlers” since creeping is the specialized term for consequently getting to a site and acquiring information through a product program.

These bots are quite often worked via web indexes. By applying an inquiry calculation to the information gathered by web crawlers, web search tools can give pertinent connections because of client search inquiries, producing the rundown of pages that appear after a client types a pursuit into Google or Bing (or another web index).

What is a search ordering?

Search ordering resembles making a library card inventory for the Internet with the goal that a web search knows where on the Internet to recover data when an individual looks for it. It can likewise measure up to the list toward the rear of a book, which records every one of the spots in the book where a specific subject or expression is referenced.

Ordering centers generally around the text that shows up on the page, and on the metadata* about the page that clients don’t see. At the point when most web search list a page, they add every one of the words on the page to the record aside from words like “a,” “an,” and “the” for Google’s situation. At the point when clients look for those words, the web search result goes through its file of the relative multitude of pages where those words show up and chooses the most pertinent ones.

How web crawlers work?

The Internet is continually changing and extending. Since it is absurd to expect to know the number of absolute website pages there are on the Internet, web search result bots start from a seed, or a rundown of known URLs. They creep the website pages at those URLs first. As they creep those website pages, they will discover hyperlinks to different URLs, and they add those to the rundown of pages to slither straightaway.

Given the immense number of website pages on the Internet that could be filed for search, this interaction could go on endlessly. Nonetheless, a web search result will follow certain strategies that make it more particular with regards to which pages to slither, in what request to creep them, and how frequently they should slither them again to check for content updates.

What are Robots?

Search robots, otherwise called bots, drifters, insects, and crawlers, are the instruments many web indexes, like Google , Bing , and Yahoo! , use to construct their data sets. Most robots work like internet browsers, with the exception of they don’t need client cooperation.

Robots access site pages, regularly utilizing connections to find and connection to different locales. They can file titles, outlines, or the whole substance of reports considerably more rapidly and completely than a human could.

While their speed and productivity make them extremely interesting to the chiefs of web indexes, search robots, particularly inadequately built ones, can overpower a few workers. Executives can prohibit or restrict robot access by putting robots.txt records on their workers that diagram how their locales are to be gotten to.

What are Spiders on web?

A Spider is a program that visits Web destinations and peruses their pages and other data to make sections for an internet searcher record. The significant web search tools on the Web all have such a program, which is otherwise called a “Crawler” or a “Spider.” Spiders are commonly modified to visit locales that have been put together by their proprietors as new or refreshed. Whole destinations or explicit pages can be specifically visited and listed.

Greenhouse Effect

GreenHouse effect, a warming of Earth’s surface and lower atmosphere (the most minimal layer of the environment) brought about by the presence of water fume, carbon dioxide, methane, and certain different gases noticeable all around. Of those gases, known as ozone depleting substances, water fume has the biggest effect.

The beginnings of the term Green House effect are muddled. French mathematician Joseph Fourier is now and then given credit as the main individual to coin the term GreenHouse effect dependent on his decision in 1824 that Earth’s environment worked also to a “hotbox” that is, a helio thermometer (a protected wooden box whose top was made of straightforward glass) created by Swiss physicist Horace Benedict de Saussure, which kept cool air from blending in with warm air. Fourier, nonetheless, neither utilized the term Green House effect nor acknowledged barometrical gases for keeping Earth warm. Swedish physicist and actual scientific expert Svante Arrhenius is credited with the beginnings of the term in 1896, with the distribution of the main conceivable environment model that clarified how gases in Earth’s climate trap heat. Arrhenius first alludes to this “hot-house hypothesis” of the climate—which would be referred to later as the Greenhouse impact in his work Worlds really taking shape (1903).

Human activities contribute to global warming by increasing the greenhouse effect. The greenhouse effect happens when certain gases known as greenhouse gases collect in Earth’s atmosphere. These gases, which occur naturally in the atmosphere, include carbon dioxide, methane, nitrogen oxide, and fluorinated gases sometimes known as chlorofluorocarbons

 Consumer preferences towards online food products.

   Abstract :

Food is one of the most common products for human beings. It is a basic source of survival. Today where people are at home or office or maybe at the spot of exchange, online food is one of the best and most productive ways for ordering as well as to satiate the hunger.

. Shopping for food online is a different thing from shopping for other things. Despite most of the population who, are dependent on online food services, many people Or consumers are still concern about the food safety of online food products.

Even where the internet has directly given a positive impact on consumers to get a better amount of satisfaction towards its easy access. However, even today, there are many factors affecting the consumer Behaviour towards it,  that involve ,the prices,  the accessibility , the preferences of the individual .

In this running world , online shopping is the only thing that is preferred with a believe of getting most out of whatever people need .

But whenever the term arises for shopping or ordering  food products online their attitude lead  to  An arena  in terms of their psychological state in terms of making purchases on internet .

Well , its all depend upon , identifying the problem of deciding to make purchases which are always based on there ever – evolving expectations and need .

         Introduction :

With an advancement of internet, the extension of the online food services has been boosted enabling people to search , compare prices and access to these  services conveniently .When compared to physical presence the consumers are more satisfied towards the services provided by online food delivery service and with its products .

In today’s words , the industry are providing a services leading to its 70%  in gross domestic product .Nowadays , many online food portal provide the better usage of facilities provided by the restaurant .

Many people , just from the start of the child to an working professional is accustomed to ordering the food for breakfast , lunch , dinner which is rapidly increasing in the metropolitan cities in the country .

One of the reason was for the maximum convenience and transparency .To get through to consumer needs , the person involve in the  online food servicing business constrain up with providing with increase facilities and services to them . With an updated knowledge of ones expectations will enable the firm to retain the customers to the greater extent .

The process of delivering a food from a restaurant with the help of cooperative web page created involves in  online food ordering , as it takes place .Payment of which is made with either the credit cards and with the  availability of cash on delivery. So basically, it’s a platform to reach a customer with their right  preferences and their needs .

So , with a growing online, platform to ordered the  food products is increasing with the fast pace . Due to the development in the cities and urbanization . Especially with the continuous arrival of professionals the  online food products, service segment is now thriving at a Sizzling  pace , some of the online food services includes food panda , Zomato , swiggy , just eat etc .

Even the customers , attraction towards the advertisement squeeze their time making them attracted towards it leading to of the factors for increasing sales and buying preferences . Even the most convenient method opted for their attraction was cash on delivery . It get easily delivered  their home and  with an easily assess to it putting a Breakout time free zone , buy just  a top of their  Smartphone which get  them food home .

The recent creativeness offer online food servicing accent kept them fascinating  towards it , Which involves :

  • Facebook ordering
  • Mobile ordering
  • Online coupons
  • One and only smartphones .

 Following questions are asked while doing research :

1. Why people are more prone to buy online food products?

2. What factors are affecting customers to purchase or order food online?

3. Why are people so attracted towards buying online food products ?

4. How often customer go ahead to order online food products?

.OBJECTIVES which were included

1.  changing attitude of customers from buying food from restaurants to buying

food online .

2. To study which segment is prone towards buying online food products.

3. To know the reason for preference towards online buying of food.

4. To analyse the level of satisfaction towards the consumption or purchase of online food.

8.  OBSERVATIONS AND FINDINGS :–

  • Maximum of the respondents are in our survey is students who are pursuing graduation .
  • Most of the respondents are from 10- 20 years of age.
  • Maximum of the respondents are aware about online food products and their services.
  • Most of the respondents prefer online food products.
  • Maximum of the respondents are choosing to buy online food products and services for quality.
  • Most of the respondents said that the online food products are meeting their expectations.

9 .  Conclusion :

When compared to physical presence the respondents are satisfied with buying online food products .Main reason for the purchase of food products online comes here as to sometime , and with convenient access to it. Both male and female have the same type of behaviour towards liking and purchasing physically . Many of them are students pursuing graduation .Many buyers are attracted towards the advertisement and fascinated towards a delivery faculty at home or the work place. Where main reason for dislike of the food products goes is, the inability to touch and feel the product utmost.

 Well all after the other ,a good way of network mainly in this pace of running life. It takes consumer ,all their psychological thinking with a better expectations. Last but not the least is about the new online portals and credit cards give them a one tap access to whatever they are in need. So, it’s a medium of far more accessible than on wandering for it physically providing them comfort zones.

Thank you.

Job (opportunity knocking the door)

How early to apply for jobs:

All about it  :

Life is all of defining and setting up a goal. It is said that a human being with a purpose is most powerful than any other ordinary person. In this world, where obstacle strikes back of opportunities, one has to make there own path towards the destination which is to be decided in present for the future.

Our value increases based on our ability to see our worth, and when difficulties strike hard in life, keeping ourselves at the same pace till the storm passes.

Based on our capacity to grow beyond our scope and nutshell, it’s important to apply and move in the respective field we desired for.

Job, knowing when to apply is not a question today but the way to make us self reliance.

With the consideration of getting a desired job depends not only on eligibility but it requires knowledge. Applying for the job early means to start contributing the knowledge and time to it with full dedication.

The person, applying for the job should be ready, with respect to handling the achievement as well as  regulatory pressure as a part of their work.

Perfect timeframe :

It’s just goes beyond the scope for an individual going ahead with any type of job before completing their education. If one is able gain enough knowledge about the source , eventually it will be easy for the person to handle the things more  effectively and efficiently.

So the basic question arises is, about what should be the timeframe for getting any type of job, which is just perfect .

 The time frame in which one should start working depends on the situation which is prevailing, or it can be because of going out of the box.

 But mainly, When to start depends on the interest on the individual as well as the basic criteria for everyone, which is different in everyone’s life.

If the person is interested to be an entrepreneur than its just alright to join the company whatever they wish to, as in case of the one who have their parental business behind it.

The college students, should actually engaged in some or the other internship so that , with the college , they will eventually get a certificate of practical knowledge of the respective field, where they want to work out in their future.

So the person should start joining when they are sure about their work and about their skill, working out even in more severe conditions .

That’s why the basic thing involve is the desire for job based on the interest which needs experience.

  Jobs during college :

Even a college student can apply for a part time job which is mainly recognizable before the company where they want to take up the fortunate of being employed .

With the basic knowledge of being to their fullest , the extent for the same goes more and more importantly .

To get a desired job directly, one  have to go beyond the scope and level of experience needed for it, that’s why dreaming for big is good but the work and the efforts for the same should be started from the beginning. As the beginning is the toughest and the most important aspect of one’s journey .

A person having the judging potential will find out the way to be extracted from any given opportunity .

When a person decides to start a work, to get an experience, As per his capacities and capabilities , they  always want to get the best out of the prevailing work, To exact out exactly they are expected to .

Before the final year of the college where, more or less many of the companies are ready with their placement, students are at the end of their completion of their respective internship .

Whenever they come toward the interview for their job, Even though if one haven’t heard back from an employer ,

Without getting demotivated and stressed out from being deprived away, should  continue applying to various jobs, which will eventually greaten their chances of getting not a perfect job as but whatever is going to come should always be considered as for the convenience for the good sake .

It is actually for the employment whom that one opportunity just not work out where more desirable candidate are been waiting for .

So the basic age and the eligibility to start with the job goes when a person able to carry out his thought about the goal in their lives,  where one Is ready to workout with full of their vision. Which all goes as when a person enters into a higher education, it can be after 12th or it can be after graduation or post graduation.

But it’s all depend upon getting a job, if one is ready to work out than no one can ultimately stop them to get a job they need .

Jobs a glint :

In this arena of full of competition where candidate are seeking towards getting the perfect job where most of the people are indulge in giving various examinations, which are conducted every year. Mainly they go through various mental pressure if  are rejected in all the go.

So many other graduates doing the same thing, so many people started applying for many of the jobs whatever arises, as no one wants to skip as such just one chance to get through the experience from where expectations strike on .

If one is applying for the job so early that they just won’t have intensity it focus if you start way sooner than needed. They’ll have a sense of comfort and they’ll  just go through the motions without any urgency and Waste of time.

Also, if one start searching for jobs prematurely, ultimately having the risk of  losing the interest of many companies simply because they aren’t willing to wait that long.

Getting a job sooner is better for the representation of one’s identity.

Next stages :

Starting up of an entrepreneur can be a new form of startup for anyone but the one who goes beyond that is the best scope for anyone.

So the basic fact involved here is a person deciding to get a job According to him , and a person wants a job as per his will and desire, goes both as a different things .

It’s really a good idea to start a work as early one can . But it should be not in a hurry, as their can be chances to get more better opportunities in future perspectives .

It’s important to give yourself plenty of time to job search as you consider when to apply. Consulting with others in your view is actually, that already intake in the location you’re moving that could be highly beneficial.

 Also, One should be aware that things might not go according to plan. And that is actually in the case of many .

Once it’s time to start, you have to attack the job search 100%. And that goes more and more important with the fortunate enough to being at the right track.

If the person is already working out in an company and is applying in other companies as due to no interest or any other options, one should not quite the present job and only go ahead with this option when, completely sure about letting it go.

There are many of the people in this world who knows to move faster than one even could not image, and this is exactly from which an imperfect person fear from,

Threat must be present for a protagonists and adventurous, but what about the introverts and defenders, they are the one who have to face anything more than anyone. So start from where one is , whatever one have, and whatever one can do to achieve the successful work from being failure.

 Our value is recognised by the person who want us to get towards the successful means of direction, but the path towards it can we only measured by the hard work and persistent. All we need is to remember that whatever we are going through must be recognised by us and appreciate by us.

 So once an individual starts working as per his interest in the working field and not as per his needs, eventually leading it to extent for a greater time period As for the need get its immense satisfaction. But once they get the best job they will  utilise to their fullest towards the same .

So the question that how early should a person should start working is that when one is confident about his working experience and before that even though one is not having practical knowledge of the same can even though start, start with failures, as they get an opportunity.

But one should start,start by having what so ever.

As the life is a lesson, one should always learn something , understand, even thought losses its charm, win something.

Purpose :

The basic fundamental of life is a purpose, if one has a purpose of being to stand out at different places from the crowd then they will go up higher, even though striving with a problem.

We live in a society that sets demands without a frontier . One would evenly poise us between cherishing the outcome and in front of another skyrocketing dream . The urge to go after the best of the best overshadows the sweetness of fruit to be achieved.

Starting with just a one spark of glint where one is capable of self renewal, their life is worthwhile.  If one have decided their aim in life, and strive hard to achieve It, than no one else in the world can let them down even though obstacles strike hard.

Thank you

How atomic clocks are so accurate?

Most types of clocks rely on the oscillation of a slid body, be it a pendulum, a balance-wheel, or a quartz crystal, but each suffers from the effects of temperature, pressure, and gravity. Time measuring devices depended on the spin of the earth, but these suffer from seasonal effects and tidal friction. The moon causes tides to occur on earth and it causes friction between moon and the earth. This friction slows down the earth’s rotation by few milliseconds. This is called tidal friction. The atoms, however, vibrate a fixed number of times per second. Both the U.S. National Bureau of Standards and the United Kingdom’s National Physics Laboratory tried to take advantage of these vibrations.

In 1949 the Americans built a quartz clock that was synchronized by the 24-GHz vibrations of low pressure gaseous ammonium molecules. The British, under the leadership of physicist Louis Essen (1908-1997), used the oscillations of an electrical circuit synchronized to the vibrations of caesium atoms, the first caesium was kept in a tunable microwave cavity and the clock relied on the fact that were 9,192,631,770 transitions between two hyperfine ground state energy levels every second. This number defined the second, as opposed to the old definition of there being 86,400 seconds in one day. A good atomic clock was accurate to one part in 1,014, and therefore would take about 3 million years to lose or gain a second.

JILA’s 3-D Quantum Gas Atomic clock

Four atomic clocks are used in each of the many satellites of the global positioning system and comparisons of electromagnetic-wave travel times enable positions of earth to be measured very precisely. The clocks are also used by geophysicists to monitor variations in the spin rate of earth, and the drifting of the continents. Since record began, earth recorded the shortest day on July 19, 2020, when the day was 1.4602 milliseconds shorter than 24 hours.

Why atomic clocks is used in GPS?

The Global Positioning System (GPS) consists of 24 satellites orbiting the earth. A GPS receiver uses the position of four of these satellites to locate itself. One to correct the time on the receiver, and three to locate its position. A signal is sent to the receiver from the first satellite that contains the satellites location and the signal’s time of departure. The receiver then multiplies the signal’s travel time by the speed of light to calculate its distance from the satellite. With one satellite the receiver knows that it’s located o a sphere around that satellite with a radius equal to the calculated distance. So, it does the same calculation with a second satellite. The intersection of these two spheres narrows the location to the circumference of a circle. Then with a third satellite, the receiver can reduce the location to a single point. Since signals are travelling at the speed of light, being off by even a millisecond means an error off about a million feet, or 300 kilometres. But with atomic accuracy, the receiver can locate itself to about 3 feet. Global Positioning System (GPS) satellites fly in medium earth orbit (MEO- Medium Earth Orbit) at an altitude of approximately 20,200 kilometres from ground.

The NIST-F1 is one of the most accurate time standards based on microwave atomic clocks. The most accurate atomic clocks lose about a second over 138 million years.

“Time isn’t the main thing. It’s the only thing.” – Miles Davis

WHY MENSTRUATION A TABOO IN INDIA?

Menstruation is a phenomenon unique to girls. Menstruation is the natural part of the reproductive cycle in which blood from the uterus exits through the vagina. It is a natural process that first occurs in girls usually between the age of 11 and 14 years and is one of the indicators of the onset of puberty among them.

Taboos surrounding menstruation exclude women and girls from many aspects of social and cultural life. Some of these are helpful, but others have potentially harmful implications.

In India especially, I found it extremely ironic for it to be still a taboo in this time and era, even before I don’t understand why it was called a taboo and the reason for that I guess was, India where a girl child recognised as boon ( as GODDESS LAKSHMI when born) and giving birth is also considered boon given only to women despite that this unique process that make it possible for a women to have a child is considered a TABOO. Even with many scientific clarification of the process of this unique phenomenon, even though being this 21st century there still continuous myth regarding this adapted within the society.

SOME OF THEM ARE:

  • Women who menstruate have long been taught to keep silent about their periods. Young girls are taught from a young age that they have to manage it privately and discreetly.
  •  In Indian households including the literate ones, women are constantly reminded of the old-age traditions where “you are not allowed to touch anything holy, visit temples, cook or touch pickle.”
  • The taboo is so ingrained that women often have the “walk of shame” while carrying their sanitary pads wrapped in black plastic bags in their hands. 
  • Strangely enough, in some cultures, celebrations are held on the commencement of menstruation. And in the same cultures, the already menstruating women are looked down upon as impure and filthy.
  • It is not uncommon for boys to giggle and laugh during biology class when the topic of menstruation comes up.
  • BUT NOT IN EVERY CULTURE IT OCCURS- In Kashmiri Hindu culture, menstruating women are given special care considering the belief that they become weak due to blood loss. They do not consider them to be impure and rules like, a woman on her period can’t visit temples or can’t work don’t apply.

#BREAKTHEBLOODYTABOO

It’s high time that we normalize menstruation as just a healthy and positive part of the female life cycle. Menstrual periods are nothing to be ashamed of. Just like digestion, blood circulation and respiration are considered as natural and biological processes, both men and women should work towards making menstruation an important topic to talk about openly. This is the only way to combat its silence and break the stigma.

some changes I notice toward breaking this taboo for women in this society

  • The greatest changed I noticed was for the changed working environment toward women as the sanitary environment facilities given to them as employment care like washroom provided with sanitary pads and tampons etc.
  • knowledge about the first period to young girls now given at their school is compulsory not only to girls but to boys too given knowledge for it be known as normal topic and not as a taboo topic.
  • Advertisement about sanitary pads and tampons starts to make this topic to talk openly about.
  • Men buying the sanitary pads and tampons make it comfortable for women during their periods so that they can express their thoughts, sorrows, angers, happiness with them.

Indian Surgical Strike

Today 28th September, we are celebrating the anniversary of surgical Strike. It was the first operation in which the Indian army’s para special forces has crossed the Line of Control to destroy terrorists camps and launch pads.

Reason for conducting surgical Strike

The Indian Army conducted the surgical Strike in response to the Uri attack on September 18, 2006, which was conducted by a Pakistani base terror group jaish-e-mohammed. The Attack aimed Indian army camp killings 19 soldiers. Similar attacks where done in Gurdaspur and Pathankot, so this was an alarming security alert for the Indian armed forces.

How it was conducted

Indian Army Army conducted this operation In the Midnight of 28 and 29 September 2016. There were 70 to 80 soldiers involved in teams a team of the forces crossed LOC in Kupwara district while, another group cross LOC from poonch district. They destroyed terrorist camp using granites and rockets, there were no casualties and no commoner was harmed during this mission. A soldier was injured due to tripping landmine.

New India

This was a moment the whole Nation was celebrating as we got our revenge of Uri attack and other previous attacks. Nations security is atmost priority and Indian Army Soldiers showed the whole world that this is New India, which knows how to enter in enemy’s land and finish them off ( Bhart dushmano ke ghar me ghusega bhi aur marega bhi).