Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design. Graphic designs create and combine symbols, images and text to form visual representations of ideas and messages.

SKILLS

The graphic design requires exceptional creativity and innovation with excellent time management and organisational skills. It requires accuracy and attention towards detail and an understanding of the latest trends. Elements can be incorporated in both traditional and digital forms, which involves the use of visual arts, typography, and page layout techniques.

TYPOGRAPHY- It is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography. Typography also may be used as an ornamental and decorative device, unrelated to communication of information.

PHOTOGRAPHY- It is the art, application, and practice of creating durable images by recording light, chemically by means of a light-sensitive material such as photographic film. It is employed in many fields of science, manufacturing, and business, as well as its more direct uses for art, film and video production, hobby and mass communication.

ICONOGRAPHY- It is a branch of art history which studies the identification, description, and the interpretation of the content of images: the subjects depicted, the particular compositions and details used to do so, and the other elements which are distinct from artistic style.

ILLUSTRATION- It is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator. It also means providing an example either in writing or in picture form.

APPLICATIONS

Graphic design is applied to everything visual. Design can lead in selling a product or a idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of advertising. Branding and advertising has become very important in the range of services offered by graphic designers. They often form a part of branding team. Graphic design is applied in the entertainment industry in decoration, scenery and visual story telling. From scientific journals to news reporting, the presentation of opinion and facts is improved with graphics and thoughtful compositions of visual information known as information design.

OCCUPATIONS

The graphic design career path is a great way to enjoy yourself, feel fulfilled by your work, and get paid well. It’s also a career that is very much in demand. The scope of graphic designing is that in IT firms Developers can design Web page/mobile apps mockups to get Client Approval before proceeding to code part. Graphic Designing can help Marketing Professional to present ideas visually in their presentation. Also, it will help them to fetch new ideas.

In Kids, To Learning Of Coding In Easy Way To See the Python coding in this video,watch it till end.

You know that feeling when you’ve prepared for a test very well when you have worked very hard to achieve something and for some reason or other it doesn’t pan out, you fail,blew the interview of your dream job , got rejected/dumped or that girl or boy you chased for so long just went up and got committed with someone else and you’re just like “WHAT?!!!”. In all of these cases somewhere we lose our hearts. We lose the spine to try again. All we really know is the taste of failure and rejection and things just not working out. The sweet old world tells us to “Dream and dream big” but how can we dream big? How can we bring ourselves to dream again when life has been hell when the dreams and aspirations that we had just went and blew up on our face. The expectations that we had from life, from ourselves just completely got destroyed and suddenly we don’t know anymore we feel lost and stranded and heart broken not knowing how to recuperate.

WRITE IT DOWN– sometimes we don’t really need to talk to anyone or take other’s advice all we really need is to let it out, to cry to properly accept our defeat and come at terms with it. You don’t have to write it down on a piece of paper, just begin and don’t stop it doesn’t matter that you’ve gotten some spellings wrong because who cares right? it’s for you it’s your therapy and as you start writing down you’ll see flashbacks of every single time you’ve failed in your life like that math test when you were five or that drawing competition when you were three or that high school break up or you’ll remember a really sad story that you read or saw somewhere and it will just make it worse but KEEP WRITING OK? Be brave to confront your own self. Crying or feeling bad and feeling down and depressed aren’t all that bad because once you’re over it you’ll feel “God anything is better than this?” and it really helps us differentiate between our good days and our bad days and once you’re done whining and crying melodramatically at the corner of your bed post all alone , now this may sound very sad but “HUG YOURSELF” and say “it’s okay, you’re not alone you’ve got me”.

MOVE ON– The reason so many of us take defeats and rejection in such a negative way is because we feel embarrassed we feel like we can’t do anything because we keep on failing. But, the problem isn’t that is it? Maybe we have been asking ourselves the wrong questions maybe we have been feeding ourselves lies and sometimes you know you just can’t help it bad luck comes to us all. Maybe he wasn’t the right guy fro you that’s why it didn’t work out, maybe the job wasn’t right for you and maybe you need to work harder than you did before. Rather than looking back again and again at our defeat shouldn’t we take notes? shouldn’t we promise ourselves that we won’t procrastinate anymore, we won’t let that kind of guy/girl come close to us anymore or that opportunities and the chances that we missed or let go we won’t let that happen anymore. The bitter truth is what’s done is done you can’t expect to get back up in a day and feel okay everything is alright, it’s not obviously but time heals everything and little by little after a week, a month, a year it will hurt less. Till it vanishes in the sands of time.

TAKE CONTROL OF YOUR ACTIONS – So now in the process of moving on you can’t just sit idly right? You have to take control of your life now, see all the pros and cons and instead of crying and whining begin looking forward to forthcoming opportunities. Start preparing for the next test , start that internship you’ve been wanting to do for so long , so you didn’t get that job? Look for another. So he/she dumped you let him/her go and now recognize the kind of things you don’t want in a person and in a relationship in fact you’ll be more cautious of any red flags and will be much more experienced. The fact of the matter is life is so dynamic life is so mysterious how can you expect that only bad things will happen to you? That’s crazy. How can you say that you’ll never get the job or you’ll never meet the person etc etc. Are you an astronomer? Are you God? Or an Alien? that you know everything? NO so, shut up! Shut that voice that tells you that you can’t achieve anything because it’s stupid and you know it.

LEARN & EXECUTE -Now you’re a veteran you’ve seen more failures than anyone else no one expects you to be successful so, much less burden right? It is when the world underestimates us too much that we really get the time to shine. Learn what went wrong & make a list of the things that you should have done or you could do to improve like not procrastinating , having better communication skills , asking questions in class and to be a good listener to be more patient with your partner and not jump to conclusions etc. The fact that we failed proves that he have room to grow instead of looking back in life with despair look back like you’re reading a chapter of an old book and trying to learn from it and then make sure that you don’t do the same things like the protagonist of that story did.

NEVER COMPARE – Don’t compare your failure with someone else’s success. Your time will come, wait for it and instead of being sad try to be happy for others even if you sometimes might have to force that smile down your throat. It’s not easy, but it is life.

WORK HARD WITH ZERO EXPECTATIONS – The only expectations we should have is from ourselves. Expecting too much of others in a relationship is like a ticking time bomb it won’t happen and you will be disappointed.Same goes for everything almost, i feel that the harder you work for something the more expectations turn into a reality (in exams) but sometimes even while working hard there are things out of control. That promotion that you worked so hard for went to someone else, that relationship you tried to hold on too so much went down the drain so, what are we supposed to do? Remember “HARD WORK NEVER GOES TO WASTE” hardworking people who put 100% in their actions will one day achieve the things they strive for it might not be today, it might not be tomorrow but, it will for sure happen one day. Instead of expecting that day to come, forget about it and just keep doing what you’re doing try to improve and let life open the door of opportunities for you let life surprise you instead of waiting and wishing and hoping just bury your head down in your work and let things unfold and NEVER MISS A CHANCE TO HAVE A BIT OF FUN!

DRESS UP– dressing properly and looking presentable puts more confidence in you than most of the things and it especially helps on the days we are feeling low. Who doesn’t want to go out on the days when they’re looking gorgeous and picture perfect?

ASK THE RIGHT QUESTIONS – The thing that you’re working so hard for do you even like it? Are you doing it to earn respect of others or are you doing it because you actually like it? Do you want that job because you’re interested in that field or because you like the pay? Can you actually see a happy future with him/her or is it because you’re too scared to let go because you’re used to them?Don’t get me wrong we don’t always do the things that we like but we do those things anyways since they’re a stepping stone on our way to something that we actually like. Iggy Azalea scrubbed floors as a part timer to get a ticket to Miami and start her career I don’t think scrubbing floors sounds like a very enticing job but the outcome from it definitely was. So ask yourself are you doing things that will lead to a life of your dreams or are you just suffering for something that you don’t even care about that much?Or suffering with someone or because of someone who otherwise don’t really deserve it.

HAPPINESS – You’ll never be able to really achieve anything if you’re not mentally happy and we often associate our happiness with success we think “once i’m successful i’ll be happy” but in really shouldn’t be that way . The no.1 way to be happy is to spread happiness, try to cheer up your friend try to do something nice for someone try to donate some clothes or talk to old people try to make others laugh and try to stock up on good karma , try to grow a plant or a tree or play with some kids and try to make them laugh because happiness is what happiness gives. If you try to uplift others you’ll be in a way uplifting yourself and if your inner mind is turbulent try to keep it calm by not focusing on it too much. Fake it till you make! Works really well when you’re trying to cheer yourself up.

     India shares borders with several sovereign countries; it shares land borders with China, Bhutan, Nepal, Pakistan, and Afghanistan in the north or north-west, and with Bangladesh and Myanmar in the east. India also shares water borders with Sri Lanka, Maldives, and Indonesia. They are more like our neighbors.

     India faced major challenges in its neighborhood from China: the whole COVID-19 pandemic, the growing competition for influence in South Asia, and aggressive action at the Line of Actual Control (LAC) by China’s People’s Liberation Army (PLA).

What are the Line of Actual Control (LAC) and China’s People’s Liberation Army (PLA)?

The Line of Actual Control (LAC): The Line of Actual Control (LAC) is a notional demarcation line that separates Indian-controlled territory from Chinese-controlled territory in the Sino-Indian border dispute. It subsequently referred to the line formed after the 1962 Sino-Indian War and is part of the Sino-Indian border dispute.

China’s People’s Liberation Army (PLA): The People’s Liberation Army (PLA) is the regular armed forces of the People’s Republic of China (PRC) and the PRC’s founding and ruling political party, the Chinese Communist Party (CCP). Besides the Central Military Commission and several minor units directly under it, the PLA has five major service branches: the Ground Force, Navy, Air Force, Rocket Force, and the Strategic Support Force. A majority of military units around the country are assigned to one of five theater commands by geographical location. The PLA is the world’s largest military force and constitutes the second-largest defense budget in the world.

How India is dealing with the COVID-19 Challenge:

     The COVID-19 pandemic that originated in China has led to one of the biggest health challenges, causing heavy economic damage in South Asia. India stands second after the United States in terms of the number of cases, and the worst-hit economy among G20 nations. But India is also one of the best-poised nations to aid recovery efforts in the region, given its status as one of the world’s leading producers of pharmaceutical drugs and vaccines. In March, Prime Minister Narendra Modi held a special virtual summit of eight SAARC nations and proposed a COVID-19 package, for which India provided about half of the $20 million funding for relief. India’s military ran a series of missions to SAARC countries and the Indian Ocean Region (IOR) with supplies of food and medicines, and India’s ‘Vande Bharat’ mission flew home nationals from neighboring countries, along with lakhs of Indians who had been stranded during the lockdown.

     India was not the only country in the region providing help. China, too, stepped up efforts to extend its influence in the South Asian region through COVID-19 relief.

What is the matter with Line of Actual Control (LAC) and China’s People’s Liberation Army (PLA)?

     China doubled down on territorial claims and its transgressions along its borders with South Asia: from Ladakh to Arunachal Pradesh, PLA soldiers amassed along various sectors of the LAC, leading to violent clashes. The deaths of 20 Indian soldiers at the Galwan valley was the first such casualty in 45 years. China also laid claim to Bhutan’s Sakteng natural reserves and pushed along the boundary lines with Nepal, all of which changed India’s strategic calculations along its Himalayan frontiers. That India and Nepal saw their worst tensions in decades over the construction of a road to Lipulekh, leading to Nepal amending its construction and map to claim Indian territory, added to the already fraught situation. Meanwhile, a new defense pact this year between China and Pakistan vis-à-vis a sharp rise in ceasefire violations along the Line of Control (LOC) with Pakistan to the highest levels since 2003, has made it clear that India must factor in among its military challenges at the LAC the possibility of a two-front war.

Childhood without Cartoons is like bird without wings. We all loved watching Cartoons during our childhood all the time without any disturbance and wished having all of them in our real life so that we can play with them. Some of us still love watching Cartoons a lot. After watching them all our childhood memories are refreshed. They were the reason behind our smiles or tears sometimes.

From watching cartoons to watching Netflix and Prime Video, we all grew up. So, let’s bring back our memories by talking about some famous Cartoons which we all loved to watch.

1. Tom and Jerry

Tom and Jerry is an American animated franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. It is mainly based on the rivalry between a cat named TOM and a mouse named JERRY. It features comic fights between the iconic pair. The episodes were of a very short duration about 6-10 minutes in which both of them fight a lot. Tom makes strategies against Jerry to catch him and luminously Jerry doesn’t fall for any of them.

Music plays a very important role in the shorts, emphasizing the actions and lending emotions to the scene.

2. Scooby-Doo

Scooby-Doo is an American animated franchise comprising many animated television series produced from 1969 to the present, as well as their derivative media. This Saturday-morning cartoon series featured teenagers Fred Jones, Daphne Blake, Velma Dinkley, and Norville “Shaggy” Rogers, and their talking brown Great Dane named Scooby-Doo, who solve mysteries involving supernatural creatures through a series of antics and mis-steps.

3. Popeye: The Sailor Man

Popeye: The Sailor Man is an American animated television series produced for King Features Syndicate TV that was released between 1960 and 1963 with 220 episodes produced. Popeye was the sailor who got super strength from eating spinach. He arrives in an awkward seaside village called Sweethaven Village to find his father. The series follows him, his girlfriend Olive Oyl and his arch-enemy Bluto in their day-to-day eccentricities.

4. Pokemon

Pokemon abbreviated from the Japanese title of Pocket Monsters and currently advertised in English as Pokemon: The Series is a Japanese anime television series. It was premiered in Japan on April 1, 1997, on TV Tokyo. The series made popular the fictional animals called “Pokemon”, which are trained to fight against each other. It follows the journey of 10-year-old aspiring Pokemon trainer Ash Ketchum and his friends.

5. Mickey Mouse

Mickey Mouse is a series of American animated short films produced by Walt Disney Productions. The series started in 1928 with Steamboat Willie and ended in 1953 with The Simple Things. Four additional shorts were released between 1983 and 2013. Mickey, Minnie, Pluto, Goofy, Daisy and Donald, along with the help of a transportable device called Toodles, helped children in learning early math skills and identify shapes, patterns and numbers.

The word “aspiration” is defined as a hope or ambition of becoming or achieving something. Everyone of us have a dream or a vague idea of how we want our lives to be but only some of us really know how to achieve the life truly worth living.

” We are reborn the day we find our true purpose in life” but is finding our purpose the all and end all? No,of course not! Knowing what we want to do and then actually accomplishing it are two very different concepts. then how do we it then? how to make our dreams turn into a reality? should we,like proper idealists wait for our destiny and fate to knock on our doors and just go with the flow? no, our destiny is what we make of it and even if there is something out there with our name on it which is solely meant for us we still have to walk over there and grab it right? you can’t just go aimlessly in life wishing and hoping that you’ll reach the destination you’re meant to without even looking at the map. COMMON SENSE

THEN HOW DO WE DO IT?

PLAN -Let’s say you want to be an astronaut. the first thing that will pop into your head is HOW? what should i do to become one? how much marks should i score? what colleges do i need to look out for? are there any entrance exams and if there are how to get started with the prep?

WITHOUT A PLAN YOU’RE LIKE A PILOT WHO DOESN’T KNOW WHERE HE IS GOING

A lot of us are tempted so say “Plans never work” and things never go the way we want them to and a lot of you are right,life in unpredictable but a plan gives us an idea of how much we need to work and in what direction we need to work on, what books we need to study from & how much time it will take . A plan prepares us for the worst case scenarios and even if things don’t go our way we can always change it.

If the plan doesn’t work change the plan not the goal

going with the flow may seem tempting but don’t be surprised if you end up somewhere dissapointing.

SELF CONFIDENCE : if you do not believe in yourself who else will? before starting out anything you must have the confidence and the courage and full belief in your own capabilities that you can do it that no matter what happens you have what it takes to do it. Self confidence is like a fuel it will light up the fire inside you that the whole world is trying to dim. So chin up and have faith in yourself ok?

Too many people overvalue what they are not and undervalue what they are

HARD WORK – this one is pretty obvious but you can’t expect to be a topper in your school and college by doing absolutely nothing. It is the prerequisite for almost everything. Let us be honest those who don’t work hard for their dreams and those who are not willing to execute their plans will find it really hard to achieve anything and their aspirations will just stay mere aspirations. planning is important but a plan without proper execution and hard work will never fulfill it’s purpose.

You get what you work for not what you wish for

NO COMPARISON – too often we get entangled in the web of comparing our lives with others, we see someone faring better than us and automatically our self worth and confidence takes a dip and we lose our motivation. We think ” we can never be as good as her/him, it’s impossible” well my advice for all those who like to see others and judge their self worth by what others say and feel about them is to STOP RIGHT NOW ! just stop it. A wise man once said, “life is like a race” and indeed it is if you keep focusing on what others are doing rather than focusing on yourself you will not only lose the race but also divert from your tracks. You should never compare yourself with anyone else except the person looking back at you in the mirror. Strive to be a better person than you were yesterday,strive to score better than you did yesterday, try to improve your skills try to grow yourself and compare yourself only with the person who you were yesterday because it’s only YOU and YOU ONLY who can change your life and other’s failure and success shouldn’t bother you because their lives have nothing to do with yours.

COMPARISON WITH YOUR OWN SELF BRINGS IMPROVEMENT AND WITH OTHERS IT BRINGS DISCONTENT

KEEP THINGS TO YOURSELF – This isn’t just a superstition it’s reality although telling others does brings a sense of credibility in us but in reality our plans should be our own and before saying a lot of big words from a small mouth we should just sit back and let things unfold. Instead of prophesying your success let life prove it. Someone important’s disapproval like friends and family can shave away your self confidence faster than a blade so instead of telling your plans you should execute them silently

STAY AWAY FROM NEGATIVITY AND NEGATIVE PEOPLE – when we are embarking on a journey to achieve our goals the last thing we need is someone’s negative opinion and attitude weighing us down. The journey of achieving our dreams is often hard and long and filled with obstacles and we will be facing enough negativity and challenges as it is and the last thing you want is for someones to come and throw their bad vibes at you. People who don’t make you feel good about yourself people who are not goal oriented and are callous with their lives people with habits that you don’t want to ever rub off on you should be the ones you need to stay away from. They can be your friends, your neighbors , your family but the bottom line is that our mind and our personality cannot ever thrive with negative and unproductive people who never change themselves and keep on complaining instead of going out and doing something about it. Be with the kind of people who inspire you to work hard, people with admirable qualities that you wish to develop in your own self. People who light the fire inside of you and give you strength when you need it.

India reported 22,272 new Covid-19 infections, the previous day, taking the total count to 10,169,118. The death toll mounted to 147,343 with 251 new fatalities.

Total discharged cases stand at 9,740,108.

The union government is planning a dry run for administering the Covid-19 vaccine in Andhra Pradesh, Assam, Gujarat and Punjab next week as a prep before the actual inoculation. The exercise will enable linkages between planning, implementation and reporting mechanisms and guide the way forward prior to actual implementation, including improvements that may be required in the envisaged process.

The AIIMS director, however, stated that the UK strain was more infectious, and following this the authorities red-flagged it solely.

Earlier, VK Paul, a top COVID-19 adviser to Prime Minister Narendra Modi, had said that the new more transmissible strain of the coronavirus detected in Britain has not yet been found in India.

Less than 24 hours after the announcement, several countries, including India banned flights to and fro from the United Kingdom.

Last week, the new strain of the coronavirus was firstly detected in the United Kingdom. As per the experts, this type of infection is more transmissible than other SARS-CoV-2 variants. Following the arrival of the new strain, several countries introduced new travel restrictions.

The WHO on March 11 had declared the novel coronavirus (COVID-19) outbreak a global pandemic.

According to Johns Hopkins University, 79,712,010 cases and 1,747,790 deaths have been reported globally. The United States continues to the worst affected country by the pandemic, followed by India and Brazil.

       Chandrayaan-2  which means “moon craft” in Sanskrit is India’s second mission to the moon. It was developed by the Indian Space Research Organisation (ISRO) and was launched on July 22, 2019, from the Satish Dhawan Space Centre at Sriharikota in Andhra Pradesh. The Chandraayan-2 mission was India’s first attempt to land on the lunar surface, it consists of a lunar orbiter, and also included the Vikram lander and the Pragyan lunar rover. However, the lander deviated from its intended trajectory while attempting to land on 6 September 2019, which caused a ‘hard landing’. According to the failure analysis report submitted to ISRO, the crash was caused by a software glitch.

The primary objectives of Chandrayaan-2:

• The primary objectives of Chandrayaan to demonstrate the ability to soft-land and operate a robotic rover on the lunar surface.

The scientific objectives of Chandrayaan-2:

• To map the lunar surface and help to prepare 3D maps of it.
• To study the water ice in the south polar and thickness regolith on the surface.
• To study lunar topography, mineralogy, element abundance, the lunar exosphere and the signature of hydroxyl and ice water.

     ISRO on Thursday i.e, December 24, 2020, said it had released the first set of data from Chandrayaan-2 for the general public. The orbiter which was injected into a lunar orbit on September 2, 2019, carries eight experiments to answer many open questions on lunar science. ISRO stated that all experiments have been performing well and the data received suggest excellent capability to deliver on the pre-launch promises.

    The Indian Space Science Data Centre (ISSDC) is the nodal centre of planetary data archive for the planetary missions of the ISRO. The public release data archived at the Indian Space Science Data Centre (ISSDC) in Bylalu, are prepared in the standard, globally followed Planetary Data System 4 (PDS4) format for public release, the Chandrayaan-2 data are required to be in the Planetary Data System-4 (PDS4) standard, and required to be peer-reviewed technically and scientifically before acceptance as PDS archives and declared ready for sharing with the global scientific community and the general public, the ISRO added.

    Now, This activity has been completed and hence the first set of data from the Chandraayan-2 mission is now being released through PRADAN portal hosted by the IISDC. Data sets from the Imaging Infra-Red Spectrometer (IIRS) payload will be added to this shortly, it said, adding that this release has Level-0 to Level-1 basic data sets prepared using Planetary Data System (PDS) version 4 standards.

The third mission to the moon:

      The ISRO had planned the landing on the South pole of the lunar surface. The Chairman of ISRO K.Shivan said that the government has approved a third lunar mission and work is in progress. The mission named Chandrayaan-3 which includes a new propulsion module, moon lander and rover. “We have not yet fixed the schedule for the Chandrayaan-3 launch” added the Chairman. If successful, India will become the fourth country to make a soft landing on the moon. The new equipment costs around $35 million with its launcher costing a further $51 million.

We come across some students who are focused, determined, and know what exactly they
want to do in their lives. These people end up with a satisfying career and life. But some
students choose their careers either because it is the only option available to them, or get
influenced by family and friends. They don’t put much effort into choosing their career.
Some also get carried away by few career options because of their alluring pay scale but later
end up remaining unsatisfied and unhappy in the long run.

Therefore, students need to follow what their hearts say. They should figure out what their
interests are and choose the career accordingly. For choosing a career, it requires planning.
Planning includes skills, interests, values, and preferences before making any decision. This
process should be continuous and should keep going in the mind of a child until the final
career is decided.

Following tips can be taken into consideration which may help in the selection:

1. A student should be encouraged to analyze their present state, i.e where they are and
where they want to be. And what all needs to be done to reach that place. Does he
possess the required skills for the career she has in her mind?
2. Before choosing a career the student should keep in mind her personal preferences.
3. A child does have multiple preferences. So they should pen down their choices and
then narrow down as per the option which is best suited.
What to avoid while selecting a career?
First and foremost, don’t choose a wrong career – a career which is not by choice but by
chance, why to even go ahead with it. Try and avoid the following:
 If someone believes they have a say in your career choice they don’t. The decision
will barely affect their life but it will drastically affect your life. So don’t get dragged
away.
 We all have our ideals or role models but don’t follow their footsteps blindly. Maybe
something that worked for them won’t work for you too. Go for that field only
because it interested you not because your ideal chose it.
 Don’t tend to avoid the future aspects of the career. See what is its growth prospects?
Will it give you a satisfactory lifestyle? These questions have a major relevance,
therefore find the answers beforehand only.

Ending on a note, it solely depends on what kind of career and lifestyle the student wants.
They have to understand whether they want to be happy in their career or remain unsatisfied
their whole life. This decision will depend on their now – NOW or NEVER. One decision
can make or break your life. So always go for the right option. Try to choose a career by
choice not by chance!!!

Nine out of every 10 of India’s 63.3 million small businesses (termed micro, small, and medium enterprises or MSMEs) have restarted operations after the lockdown necessitated by Covid-19, but only one in four is producing at least half its capacity — largely on account of poor demand, logistical issues, and their own financial troubles (at least half said they faced a liquidity crunch as of August 1).© Hindustan Times Workers sit on cotton bales being transported to a factory on a truck during an extended nationwide lockdown to slow the spreading of the coronavirus disease (Covid-19) on the outskirts of Ahmedabad. (Reuters)

“85% of MSME units operate from households and as their exposure to formal banking is almost zero, they are not able to take the benefit of the Centre’s liquidity package, which is linked to outstanding bank credit. The government should come out with a separate fund or fast-track MUDRA [Micro Units Development & Refinance Agency Ltd] loan for these people. For bigger MSMEs, e-marketing should be strengthened and a special fund for technology upgradation is required as many MSMEs want to invest heavily in technology,” said Tamal Sarkar, executive director of Foundation for MSME Cluster.

And as of August 6, four million MSMEs had been sanctioned around ~140,000 crore under the Emergency Credit Line Guarantee Scheme announced as part of the government’s ~20 lakh crore relief package, of which around ~95,000 crore had been disbursed.

The numbers highlight the toll the pandemic and the lockdown imposed to slow its spread (while the national lockdown ended on May 31, localised lockdowns continue across many parts of India as cases continue to rise) has taken on what is popularly described as the backbone of Indian industry — MSMEs.

The numbers are part of a presentation made by the ministry of MSMEs this week, and based on a survey conducted by National Small Industries Corporation.

India’s small businesses employ around 110 million people and accounted for almost half of India’s exports in 2019-20. According to the presentation, they also account for around 30% of GDP.

“If the MSME can’t produce, big industries would not be able to survive in India. To give just one example, India is the world’s largest producer of bicycles and 98% of bicycle parts are made by MSMEs. They are also a cost-effective way of production as one MSME’s scrap is raw material for another. The government must do everything to turn it around to revive the Indian industry,” said Gurmeet Singh Kular, president of Federation of Industrial & Commercial Organization (FICO).