we are living in a feudal society, but still, nepotism permeates everyone. however, the film industry is trapped in nepotism.
Nepotism can be defined as an act of using power or position in an unethical manner to get the dear ones in the same field. It not only exists in business but also in the Bollywood industry. this topic has been raised many times in the Bollywood industry and unfortunately having a negative impact rather than a positive impact on the lives of celebrities. Before the incident of Sushant Singh Rajput, this topic was not discussed seriously. But after his death, Bollywood was trapped in nepotism and many celebrities were interrogated. many celebrities talked about nepotism openly. Some talked positively and some in a negative manner.
Kangana Ranaut came into the industry in 2006 with the movie Gangster. She was the one to raise this topic negatively as she labelled filmmaker Karan Johar as the flag bearer of nepotism in the show Koffee with Karan. Due to this, she gained prominence. She also called Tapsee Panu and Swara Bhaser outsider. After Sushant Singh Rajput death many actors were trolled and questioned on nepotism . Because of this, many celebrities also lost fan following.
We often say that some star kids are excellent actors and done their work very well. But we said some not all because some star kids don’t take their work seriously and due to the lack of seriousness films get flopped. Nothing is wrong with exercising power based on one’s family background/star kids, but at least chance should be given to the newcomers or outsiders and even to those who don’t have any connections or godfather in Bollywood. So, they can make their names and show their talent to the public.
Category: Social Media Marketing
Real Happiness
Today in this consumerist world, the actual meaning and definition of happiness got changed. Earlier the happiness lies within the relations between the people. But growing industrialization and materialistic nature. Change the meaning of happiness for common people. today’s happiness is not the smile of the people. But the luxury became the source of joy and happiness. Social media and the internet managed to make human beings individualistic. Relation and ties among the masses are just a matter of messages. The real happiness now lies in materials and luxuries. Humans want more and more. The never-ending demand and grief of the human have wiped the concept of the real happiness. It changed its meaning. It alters its values. The early tradition, rituals, and get together don’t matter anymore. Today rituals are just a matter of fun. People don’t believe in meeting with each other. Humans today happy in the isolation. With all the materialistic objects and comfort. But if material and luxury are not happiness. Then what is happiness? It is something that we get after seeing someone happy. It is something we get after helping someone else. By looking after anyone else than yourself. It means keeping aside the greed and doing generous work. It means sidelining your sorrow, ego for someone else happiness. The sad fact is that today humans do not look after happiness. Now the happiness doesn’t matter to humans. Human is lost somewhere in the consumerist world. And so human happiness also lost.
The need of the time is to look for the real happiness. To realize that real happiness comes when you do something for someone else. Materialistic things can give you comfort and luxurious life. But it can’t give you that warmth that happiness that feeling that a real human being can give you. Human being need to understand his/her role as a human And need to look after other people to there dearest one. So that along with happiness ,humanity can be saved.
Designing the Buyer Centric Funnel
In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’. A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.
Understanding the Funnel
The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers.
- Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
- Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
- Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.
- Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
- Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
- Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.
Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.
To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.
We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.
The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.
“The best sales questions have your expertise wrapped into them.”
-Jill Konrat
How does social media influence consumer behavior?
More purchasers are present via social media networks than at any other time. Purchasers are searching for surveys and suggestions. In this way, it’s fundamental to have a conspicuous online presence on different social media stages.
The most recent pattern in showcasing is the presentation of social media. Social media has the ability to impact possible clients from the beginning until the phase of a buy and past too.
To get going, shoppers need mindfulness about your image and its contribution. At a later stage, when they begin to limit their decisions, you need an online media influencer to persuade their decision. A steady discourse between the client and the brand is vital for keeping the relationship solid. An appealing and enlightening substance can stick the clients to your image.
Here are 4 manners by which social media impacts customer conduct:
Builds product awareness
Social media is an enormous impact on purchasers when they are endeavoring to assemble mindfulness about a specific item. At the point when individuals deal with an issue, they begin looking for an answer. Yet, the greater part of the occasions individuals don’t know which item or administration will take care of their issues.
How individuals become acquainted with about your item? A huge part of the crowd becomes acquainted with your image through the substance that is dispersed via social media.
The point of each business is to impact shopper conduct. On the off chance that you don’t have a brand presence via social media, you are passing up a significant chance to impact your customer purchasing conduct.
social proof as a greater force of buying descisions
Social media has brought about the advancement of social verification as a more prominent power for purchasing choices. Social verification has arisen because of the inclination of individuals to impersonate the conduct of individuals around them or individuals who mirror individuals who have an impact on them.
Glad clients will in general approach commending the items with likes, offers, audits, and remarks via online media. Advertisers are making social space more straightforward by sharing audits, remarks, likes, tweets, and pins of their cheerful clients to create brand trust and increment transformation rate.
Sharing tributes, contextual investigations, pictures, remarks, and recordings of glad clients will assemble more noteworthy trust and will function admirably on your arrival, page, counseling page, and sign-up page too.
The force of social confirmation can’t be subverted when online media has become a vital piece of purchasers and vendors. Social advertisers hoping to sell their items ought to have a strong social verification in a type of contextual analyses, pictures, video, unit cast meetings, and influencers as a component of their selling methodology. This will in the end expand the change rate.
promotions, discounts, and details on social media
Numerous web-based media clients have pursued web-based media gatherings/discussions that they are keen on. At the point when shoppers see advancements, limits, and arrangements via social media, it impacts their purchasing conduct.
Social media is an economic stage that gives brands moment reach to billions of dynamic web-based media clients. Brands ought to guarantee that the intended interest group sees your items, likes them, and offers them via social media, which assists with impacting buyer conduct.
social media influencers
Purchasers are bound to purchase when they get suggestions from an individual they trust. Big names and well-known individuals move their crowd and impact their purchasing conduct.
For instance, a powerful gamer would support gaming and tech items. Customers via online media admire these influencers for suggestions and guidance on items. A positive impact will urge the purchaser to purchase the item.
Influencer advertising can do something amazing for your image by drawing in more clients. Numerous advertisers are supplanting superstars with YouTube, Instagram, and Snapchat influencers. These online stars are giving unfiltered input on items, and purchasers love it.
Social media, which incorporates the substance, visuals, advancements, limits, and influencers, can impact the purchasing conduct of shoppers.
The impacts of social media on buyer conduct can’t be overlooked by brands and organizations.
Biden Rules begins
President Joe Biden has baited office in a country looking prominently different than it did on his forefather’s inauguration Day.Covid19 has killed more than 4,00,000 Americans, with a big part of socio-economic toll impute to federal Mismanagement, The US has also renounced its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s everywhere, snicker at its post-truth misadventures. This month’s attack on the capital represented the domestic broadcast has poisoned the polity. In the short, the new administration has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference.
The promise of a new dawn is both powerful and credible. The diversity, temperance, and experience of the incoming cabinet strongly suggest that they have a good measure of the problems at hand, and the ambition to attempt solutions one clear aspirational target is 100 million doses of covid19 vaccines n the first 100 days. Then, Janet L Yellen, who will be the new treasury secretary and America’s top economic diplomat, has verbalized as priorities both addressing the economic damage of the pandemic at home and repairing relationships with various allies abroad to take on china’s (illegal, unfair and abusive practices) collectively.
After the vain of institutions and Clutter or flailing seen in the Trump years, it will indeed take solid international cooperation to revitalize the global rules-based order. The incoming secretary of state Antony Blinking has shown a welcome so be saying,(We’ll engage the world, not as it was, but as it is)Pragmatically speaking, rebukes on human rights issues for India may be part and parcel of Washington’ liberal festival alongside the many Indian and American in the Biden Team.
Women empowerment
Amongst covid-19 pandemic, 2021 budget has potential to increase women labor force participation up to 2 percent this year.
Nirmala Sitaraman, Minister of finance, the government of
India shared that budget 2021 has the potential to increase the employment of
women. COVID-19 pandemic had disproportionately impacted women
forcing them to drop out of the workforce. The women labor force participation according to the center comes down from 25 percent to 21 percent, due to job loss by women. In urban India only 12 out of every 100 still employed are women, a shocking
statistic, down from the already low 18. No doubt the covid 19 pandemics have resulted in many challenges such as pay disparities and expensive child care is an economic downturn that hit women workers measurably harder than men. Whenever the economy shrinks people lose jobs, then look for another job but women aren’t sitting it out so much as being pushed out by disproportionate job loss,
lack of child care, pay disparities, and lack of public policy to support working women. women with children are much more likely to report that working from home has hurt their productivity and affected their careers .there are three drivers of increased women labor force participation 1.Jobs that exist in locations where the woman has family support.2) Contemporary and new skilling (like digital marketing, for instance) that allows for marketability3) A government mandate that enables small businesses to be rewarded for hiring more women. The allowance of women to work in all shifts is a move towards reducing the gender divide brought in by COVID-19. This will help industries such as IT and BPO in Special Economic Zone’s, manufacturing companies in sectors such as Textiles, Pharma- as well as large organizations with a national presence. The textile industry, one of India’s ancient industries that employ the largest numbers of women has received a big stimulus with the announcement of seven Textile Parks. The third aspect which would allow small businesses to be rewarded for hiring women has not seen any pull in any of the budgets presented in the few last years. Large organizations in metropolitan cities have already bought the business case for both genders that led to women’s employment being enhanced. It is the 2 and 3 level metropolitan cities and towns that need the influence of involvement. And this is where there is a large population of women – educated, career-seeking, and yet unable to earn
reasonable money due to the non-availability of jobs matching their aspirations. As per data, young women in the age group of 20-24 across urban locales, are more interested in being employed than similar-aged women in rural India. As such, this is a very important talent pool, waiting to be engaged. The BPO and micro-enterprises in these locations will require a stimulus to engage women more proactively. Had the budget addressed this, by providing a bit small, yet encouraging a sum of money to employers of women, India would have seen a jump in women’s job creation to almost double-digit increases, which will have a multiplier effect on the economy.
WhatsApp’s new privacy policy.
Identifiable living individual and includes names, email Ids, ID
card numbers, physical and IP addresses. Data is the large
collection of information that is stored in a computer or on a
network. Data is collected and handled by entities called data
fiduciaries. The processing of this data has become an
important source of profits for big corporations. Companies,
governments, and political parties find it valuable because
they can use it to find the most convincing ways to advertise
online. The physical attributes of data where data is stored,
where it is sent, where it is turned into something useful are
called data flows.
WhatsApp’s decision to delay the update of its privacy policy,
following a backlash from its users, is an implicit
acknowledgement of the increasing role played by
perceptions about privacy in the continued well-being of a
popular service. Problems for the Facebook-owned app
started earlier this January when it announced an update to
its terms of service and privacy policy, according to which users would no longer be able to opt out of sharing data with
Facebook.
February 8 was kept as the deadline for the new terms to be
accepted. This triggered a mass withdrawal from WhatsApp,
the likes of which it has never encountered, not even in the
aftermath of the Cambridge Analytical scandal, which did
bring a lot of bad press to its parent, or when the messaging
app’s co-founders called it quits a few years ago. The
WhatsApp policy update has clearly spooked many users,
who, concerned about their privacy getting compromised,
have shifted to alternative platforms such as Signal and
Telegram. WhatsApp has asked for data which contains your account
information such as Phone number, the name attached to
the account, the profile photo you currently have for
WhatsApp, the device you are using, the time when you have
been online, all your contacts, all group names of which you
are a part of, the device type, the IP address, device build
number, device manufacturer, details of the web/desktop
version and the platform which is used for WhatsApp Web,
your Status.
It also has the exact time when you set the
current profile photo and the current status message. The list
includes all contacts with whom you would have chatted on
WhatsApp, and only the mobile phone numbers are
mentioned. It also has your settings for the app, including the
privacy settings for Last Seen, Profile Photo, About Privacy
and Status Privacy. It also includes a list of the all numbers
you have blocked and whether you have Read Receipt on or
off. The issue has once again raised questions about what
constitutes legitimate uses of data and how businesses,
governments and political parties can and cannot use data .A
White Paper produced by a government-appointed
committee, headed by retired judge B.N. Srikrishna , which is
formulating a national data protection law for India and its people to safeguard there interest.
Media mere puppet for politicians and giant corporations.
Media, the fourth pillar of democracy act like a puppet in front of politicians lately. With many toolkits, cases highlight. Excessive paid news reporting during Election. Exhibits how media is governed by political parties. Today massive advertisement by the political parties shows the nexus between media and political parties. Showcase their close economic connections. Media also alleged for running agenda and propaganda for their allied politician during elections. Which hampered the credibility of the media. Many journalists appear to favor their alleged political parties openly in their text, report, and debate. Even the questions asked in interviews are biased one sustaining only one side or party. Its been observed during elections, this funding increase manifold. To dominate media investment partnership, toolkit, gifts, privileges are some tactics that political parties used without coming into suspicion. Such malpractice is performed by political parties to bribe the Media. To use it as a weapon during election campaigns. witnessed in the way media seems divided in their message. They showcase only the positive side of their party, their positive work shaping the idea and ideology of the common people. Media runs agenda and propaganda to deviate audience from the basic problem of the society and shift towards the direction their funders want. media propagates only those messages there supportive parties want. Maximum paid news reports are linked with political parties. Many politician leaders names are highlighted and summoned by the election campaign. But lack of proof and unwillingness lead to no fruitful result. And no severe action was taken place. Now media listen and write only what there investor wants. The incomplete, partial and biased information shared by the news channel became a hindrance for the sovereignty of the country. Severe actions and identification of the political parties became the necessity of time. the large number of manipulation on the part of the media shows that it has lost the credibility and trust that people have in them prior. Passive audience are consuming the biased or manufactured message that can hamper the autonomy and sovereignty of the country. Nowadays, Beside politicians many private institutions and cooperate giants seem to invest their large chunks in the media .For example, Mukesh Ambani, his family and friends owned INX Media recently. That show media became a puppet now.
THE EVER EVOLVING SOCIAL MEDIA ENVIRONMENT
People’s information acquisition and processing has changed dramatically as a result of today’s digital revolution. The digital world is now dominated by social media as it has never been before. Customers no longer rely on companies to tell them what to purchase or how to feel about their products or services. Consumers, on the other hand, are more likely to discover useful information on their own or by trusted friends or resources. Most importantly, they want to do so at a time and location that is convenient for them. This shift in consumer culture and behaviour necessitates a significant shift in how companies view social media. Social networking entails far more than just posting information and interacting with it in the hopes of it going viral.
Alternatively, it is a strategic communications approach that aids in the development of personal relationships with clients as well as the achievement of business objectives. Social networking, when used strategically, is the most effective way to practice inbound marketing. Social media has the ability to influence public discussions and expectations, develop brand recognition and loyalty, draw partners and consumers, and establish brand evangelists because of its unique existence as both a public and one-on-one platform. Social media has generated a stir across the globe, and its rapid growth is reshaping our entire world in ways we’ve never seen before.
This means that having a social media presence is now more important than it was previously. Every company should embrace this shift because the world is changing by the minute. What used to work on Twitter, Instagram, or Facebook can no longer work. This increases the need for highly qualified and experienced social media administrators who are familiar with the entire business model. As a result, they will develop innovative strategies to meet the high-end demands of companies in the digital age.
Spirulina Supplements
BEST SPIRULINA SUPPLEMENTS
Spirulina is derived from sea algae which hold numerous minerals like copper, magnesium, manganese, protein and vitamin-B. Since there are many brands introducing Spirulina supplements one should mark out the best product.
Now Food Spirulina Tablets
The most recommended number one product in India is Now Foods Spirulina tablets. This is a blue-green micro algae which contains proteins, minerals and Gamma-Linolenic Acid (GLA). This is an organic certified product which contains no excipients, binders or additives. This is a complete dietary supplement certified by FASSAI. Vegetarians can put all their trust in this product because this is 100% vegetarian product and it does not contain any harmful filters that cause irritations or allergies like gluten or soy.
Himalayan Organics-Organic Spirulina
This is also a dietary organic vegetarian supplement which contains plant based nutrients that helps to fight against allergies. This is also a stress buster and it boosts stamina. This is useful in detoxification of body aid and to reduce fatigue. This product contains good amount of Spirulina and its capsules are made of natural ingredients. But still this product has its own limitation that is the product has gluten which is not good for allergies.
Parry’s Organic Spirulina
Parry’s Organic Spirulina is the third one which is cultivated naturally and 100% vegetarian super food. This is enriched with proteins minerals and nutrients that help in metabolism. This also improves bone health. This product is made from only Non-GMO ingredients. It is free from gluten soy or milk. But still it is not recommended for people with sensitive skin and it does not cost much for its price is much affordable.
Sunova Organic-Organic Spirulina
Sunova organic is rich in iron and improves hemoglobin levels. This contains more nutrients and photo nutrients. It comprises of 60-65% proteins. This is an organic product whose price supplement is quite low. This is approved by FSSAI, and so no need to have a second chance to buy it. It yields a lot of energy and power – boosting supplement in which all the micro-nutrients are available in natural form.
Naturz Ayurveda Spirulina-Green Food Supplement
This is a multi-nutrient supplement rich in vitamins and powerful anti-oxidants, essential amino acids and beneficial enzymes. This is a budget-friendly product and this is free from gluten and other allergic substances. It helps in building immunity and this is a FASSAI tested safe product to consume. Its drawbacks are it is not 100% natural product and it shows its result much later than the previous products.
The Modern Age Of Activism
With the advancement of technology and the passage of time, the field of “Social Media” and its influence has expanded and flourished. What began as a place for people to express themselves, share their experiences, and meet new people from all over the world has evolved into an increasingly important forum for addressing socially and politically relevant issues that affect the lives of people all over the world. The claws of social media are so powerful that it is now thought that, because of its inherent strength, it has helped bring the world closer to us, right at our fingertips. Contrary to common opinion, and in light of current events, we must increasingly doubt the influence of social media.
The growth of social media has been measured not only in terms of the number of users worldwide, but also in terms of the number of channels and features available. It has also become a forum through which millions of people can access and obtain information about social and political issues and movements as a result of its development. As a result, the form of contemporary political movements and demonstrations has been formed. The #BlackLivesMatter and #MeToo movements are archetypal examples of how modern-day protests are organized on social media, demonstrating the amount of political participation and interest that can be generated on the platform. Given that thousands of people post their social and political views every day, such a knowledge overload creates a great deal of uncertainty, which in turn influences the perceptions of millions of people who read these posts. Hence, a query arises, ‘Can you blindly accept any news that is shared on social media? ‘Because what we think of as facts or news could just be a piece of someone else’s opinion on a given topic.’
The terms “momentarily” and “fad” can be used interchangeably to describe modern-day social media movements. While it is simple to raise awareness about a significant social issue, both of these movements follow the ‘bell curve.’ When the ‘Black Lives Matter’ (BLM) campaign erupted on social media, for example, it caused an instant uproar and drew everyone’s attention. People were not only vocal about their views on racism, but they were also supportive of the campaign. But, after #BlackoutTuesday, what happened? People resumed posting memes and other standard material. Within a few days, the movement that had gotten so much coverage overnight had faded from users’ feeds. When Black Lives Matter became popular, people began using it as a motif for photoshoots, makeup inspiration, and creating ‘Tiktoks.’ The movement’s objective was totally changed, and it was relegated to being a “feature of the month.” When these factors are considered, the feasibility and viability of using social media to raise political and social problems is called into question. Although it empowers millions of citizens and highlights sensitive issues, we now see that it often disempowers people and reduces the sensitivity of the issues it represents.
When it comes to demographics, ‘Millennials’ and ‘Generation-Z’ are the most active users of social media. It has become a hotspot for them to express themselves without filters. The only issue with this culture’s promotion is that it has started to incite a lot of hatred among people. Previously, we had incidents where social media saved the lives of people who needed saving, and now we have incidents where it takes the lives of people due to the amount of hatred it can generate in a split second. While there is no mention of a second chance on social media, there are plenty of unsolicited opinions. Let’s take the case of someone who hasn’t been exposed to bigotry and has an uninformed view about it. On a social media website, the person posts something about his personal opinion. After receiving criticism from others, the same person chooses to reflect and reconsider his position. The individual recognizes their lack of sensitivity and re-posts. People on social media will call it hypocrisy outright, and there would be no space for a normalized response to a shift of perception that may occur as a result of new facts and realizations. This same scenario plays out on different social media sites on a daily basis, and it can have a significant impact on an individual’s mental health.
While social media has many advantages, such as bringing the world closer together in multiple ways, we cannot overlook the differences it has generated among communities and people. The term “socializing” has taken on a new meaning in today’s world, and the days of people meeting up and interacting are long gone. Social media has rapidly transformed activism into ‘slacktivism,’ and this fact makes us doubt its viability as a forum for discussing social or political movements, because, while we may think we are making a difference, we are ultimately supporting the ‘clickbait’ mentality, in which anything is viewed as a passing fad.
5 PART-TIME JOBS FOR COLLEGE STUDENTS
Education is very important but experience holds equal importance in life. It is not important that you complete your studies and then gain work experience. You can study and earn not only experience but also money. In your free time, there are many jobs that college students can do. Some can be done from home whereas you might need to step out for some.
It has three benefits:
- You gain work experience,
- You earn and therefore learn what financial independence is.
- You learn how the real world works and how you can survive it.
Here’s a list of 5 simple jobs that college students can do. These are easy to do and do not require many skills or any prior experience.
- Baby-sitting:
Babysitting is the most flexible job for students because you can work when you have free time. It’s even better if you love kids. The tasks you need to do in this job may include.
- Homework help for school going kids
- Basic household work
- Meal preparation
- Attending to the child’s health
- School pick up and drop
It is one of the easiest jobs. There’s no set income for this job and depends on the parents of the kid and you.
- Call centre representatives:
Call centres require a large workforce. There are a variety of people working at call centres. Students also happen to be in large numbers. You need to have good command over language and must be well-spoken. The salary may vary company to company and time dedicated towards the job. The work of a call centre representative includes:
- Managing calls
- Reading pre-determined script
- Selling products or asking for donations
- Input customer data
- Researching customer data
- Pet-sitter:
This is probably the most fun job on the list especially for people who love pets. You can search for this job yourselves or use apps like Rover. They connect you to the pet owner who needs a sitter. The income through this job also depends on the employer.
You might need to perform the following tasks:
- Dog walking
- Cleaning the pet
- Taking care of medications
- Vet visits
- Pet transport
- Online tutor:
If you are academically strong and can teach other students. Online tutoring is the best job. You can hold classes yourselves or can join an institute as a teacher. This job will pay you good money.
As an educator, you will have to do the following things:
- Prepare study material
- Clear doubts of the students
- Check academic progress
- Dedicate at least an hour to teach
- Social media manager:
This is one of the most rapidly growing jobs in today’s time. Social media has become a part of our lives. Businesses use it to promote their business. For this, they hire social media managers. This job is also well-paying and you can work according to your schedule. But make sure to meet the deadlines.
Your job as a social media manager will include:
- Promoting business through social media
- Handling social media accounts
- Posting regularly
- Increasing engagement
- Holding online events
There are jobs as well which you can do as a college student. Some of them are:
- Sales associates
- Content writers
- Translator
- Web designer
All these jobs mostly require very basic skills. But if you specialize in something then it’s even better. Like not everyone can do web designing. Only people you have learned it can do it.
You can search for these jobs locally where you live or can surf the internet. There are many apps as well that connect students to employers who are looking to hire people.
In the end, all you need is the determination to do something and keep learning.
MEDIATECH ACHIVE
The growth of MediaTek also means that it somewhere hampered Qualcomm’s market that dropped from 31% share in Q2 to 29% in Q3.
When we talk about the biggest processor makers in the smartphone world, usually Qualcomm and Samsung brands come to all mind. However, both of these were not the biggest smartphone chipset supplier in third quarter of the 2020. According to a new report from smartphone industry, MediaTek was the one that to get the lead position then Qualcomm
As per the report, the Taiwanese chipset maker performed well in $100 to 250 In India( ₹7000 – ₹18,000) price . India and China were two of the most important markets for MediaTek in Q3. One of the reasons for MediaTek’s growth is also said to be the inactive growth of Huawei due to these US sanctions.
MediaTek chipsets were in some 100 million smartphones that were sold globally in the third quarter. All this helped the company to expand its market share from 26% in second quarter to 31%.
The growth of MediaTek also means that it somewhere hampered Qualcomm’s market that dropped from 31% share in Q2 to 29% in
However, Qualcomm even now is still leading when it comes to market for 5G chipsets. It had a share of 39% in the third quarter. As per report, the demand for 5G phones increased in Q3 with 17% of all handsets supporting 5G network. And this helped Qualcomm expand its market share.
The research by smartphone world says that this 5G trend is likely to continue with 1/3rd of all smartphones that will be shipped in the fourth quarter of 2020. While Qualcomm has brought some new 5G supporting chipsets including the Snapdragon 690, Snapdragon 750G and Snapdragon 865 Plus, MediaTek on the other hand, has also expanded its lineup across different series using its DIMENSITY range of 5G chipsets.
Any how, 5G chipset is not nessasary for all country even in India we are going to get 5G in Q2 2021 via JIO telecommunications company and they are told that we are going to launch we wait and see how long it take to provide 5G to people.
In India only Mediatech Dimensity 800U only launched and which smart phone brand going to launch whth this chipset don’t know, where it is Mi or Realme. My preference is Realme going to launch first
Get ready India, we are going to get better network communication in 2021-2022. It may go longer than 2022 because of COVID -19 pandamic,when Indian government give spectrum auction we get 5G better network in India
CONCLUSION
Though Mediatech come from low level it achive by its performance ie… By the engineer who are all designing this chipset great aplast, any suggestion or Idea put it in comment..
THANKS FOR SPEND VALUABLE TIME
Apple iPhone 12 likely to arrive in October: Here is everything you need to know
A few days after Apple confirmed that it won’t unveil the upcoming iPhone 12 series in September, a new report reveals that the smartphone would arrive in October. Noted tipster Jon Prosser has listed down the release dates of not only iPhone 12 but also the speculated iPad and Apple Watch. Although the dates leaked by the tipster are not confirmed by Apple, Prosser in his Twitter post has claimed that he had never gotten a product announcement date wrong.
As per Jon Prosser, the Apple iPhone 12 launch event would be held on October 12 while the pre-overs would take place later that week and the shipping would take place in another week. Prosser says that the iPhone 12 would be announced on October 12 while the shipping would start from October 12. Whereas the iPhone 12 Pro devices would go on sale somewhere in November, the exact dates of which is not known.
Not only iPhone 12, Prosser has also revealed that the Apple Watch Series 6 and the Apple iPad will be launched on September 12. The company would not hold any special launch event for the iPad and Apple Watch, the launch would be announced via press release. The leaker also claimed that he never gets product announcement dates wrong and also shared the list of Apple products that were launched on the dates leaked by him. As per Prosser, he got the launch dates of iPad Pro, iPhone SE, MacBook Pro and iMac right.
Last month, the company revealed that the iPhone 12 would not be unveiled in September as speculated. During a conference call, Apple’s Chief Financial Officer Luca Maestri confirmed that the release of the new iPhones have been delayed by a few weeks. He was quoted by TechCrunch as saying, “As you know, last year we started selling new iPhones in late September. This year, we project to supply to be available a few weeks later.” Chipmaker Qualcomm too had hinted at the delay of 5G Apple iPhones.
Without naming either the brand or the smartphone, Qualcomm revealed in its Q3 earnings report that “a partial impact from the delay of a global 5G flagship phone launch.” Notably, Apple and Qualcomm had entered into a $4.5 billion deal, Apple will use Qualcomm’s 5G modem for its upcoming devices and the delay in the release of the new iPhones would also impact Qualcomm’s business.
Apple is expected to launch Apple MacBook, Apple iPad, Apple Glass, Apple Power along with the iPhone 12 series this year.
Rakshabandhan in 2020: How it is going to be different…
“There’s no other love like the love for a brother. There’s no other love like the love from a brother.” –Astrid Alauda
Rakshabandhan is popular, traditionally Hindu, annual rite, or ceremony, which is central to a festival of the same name, celebrated in India, Nepal, and other parts of the Indian subcontinent, and among people around the world influenced by Hindu culture. The festival is a festival of love, care, and happiness. It symbolizes the existing love between brother and sister. On this day, sisters of all ages tie a talisman, or amulet, called the rakhi, around the wrists of their brothers, symbolically protecting them, receiving a gift in return, and traditionally investing the brothers with a share of the responsibility of their potential care.
Despite being a part of Hindu culture, due to its moral values, the festival is celebrated by other cultures as well. Among women and men who are not blood relatives, there is also a transformed tradition of voluntary kin relations, achieved through the tying of rakhi amulets, which have cut across caste and class lines, and Hindu and Muslim divisions. In some communities or contexts, other figures, such as a matriarch, or a person in authority, can be included in the ceremony in ritual acknowledgment of their benefaction.
Every year, this festival has been awaited by all of us. It gives a chance for the celebration of a selfless and beautiful relation. For some families, this is the occasion where sisters get a chance (out of their busy schedule) to finally visit their brother and celebrate their love. The occasion begins from the previous day itself, with sisters buying beautiful rakhis and sweets for their brothers and applying Mehendi on their hands. Next early morning, both sisters and brothers dress up in new clothes. The sister ties Rakhi on brother’s hand offers him sweet and sings love songs for him depicting brother-sister relation. The brother then gives her sister a gift and along with that a promise of “protection against any problem in her life.”
Every year, this is the time when families travel to each others’ houses to celebrate the festival. But this time, the festival falls amid these harsh times when the whole world is standing against a pandemic, COVID-19. Rakshabandhan is the first major festival of Hindus after the beginning of the pandemic. Therefore, it is a challenge for all of us to get along with the charm of the festival by taking all the precautions and by maintaining social distancing. This year, it is difficult for sisters to visit their brothers if they live in a different city or state. Each year, we can easily have a get-together and celebrate the festival. But, every year, we have our soldiers, policemen, doctors, workers who are away from their home, on their duty even during festivals for the service of their country. This time, we have got a very golden chance to serve our country and fight against the pandemic by staying at our homes. We can spread happiness and celebrate the festival with our police brothers, doctors, and nurses who are truly working as our safeguard for our protection. We can tie Rakhi out of respect to them, making them realize that they are true heroes and fulfilling the responsibilities of a brother.
Apart from this, in this time of the internet, even though we are staying far, we are always connected through the internet. We are never apart. We can celebrate the festival over a video call. It will a new experience and it will be great fun. One more thing we need to remember that though some sisters are not able to go to their brother, due to pandemic, colleges and schools are closed. This brings young brothers and sisters together who usually don’t get holidays on Rakshabandhan when colleges run regularly. They must be together after a long time and enjoying the togetherness.
“As we grew up, my brothers acted like they didn’t care, but I always knew they looked out for me and were there!” – Catherine Pulsifer
Marketing Keywords
Hey Readers! Hope you are doing well. Here are some terms related to the field of “Marketing” that are not much popular but everyone should be aware of them. Let’s try to know about them in a simplified manner.
- Bottom of the funnel
The funnel approach determines the customer journey with the company. It begins from awareness when customers start knowing about the product or service and then move to other stages and finally making a purchase. At the bottom stage, the leads are finally ready to try the product/service.
- Business-to-Business (B2B)
B2B is a transaction between businesses where both parties are involved in some agreement for benefiting each other and fuel the business growth of their company with the deal.
- Business-to-Customer (B2C)
B2C, as the name suggest, involves transaction and communications that take place between a company and an individual (customer).
- Churn Rate
Sometimes, individuals leave the usage of product or service in the middle and churn rate measures the number of such individuals who stop subscribing to a service or a product in a specific time duration.
- Cold Calling
This term is quite common and used a lot when it comes to sales department. The main objective if any business is that their product or service should reach out to the masses and for that the concept of cold calling comes into picture. It means reaching out to potential customers who have never been contacted before and telling them about the product or service.
- Comparative Advertising
Some days before, I wrote a blog on “reverse comparative marketing”. Comparative Advertising is one of the advertising method where companies make direct comparison with their competitors.
- Corporate Identity
Just like your identity is defined by various parameters, a company has its own logo, vision, mission, symbols etc. that form the “corporate identity”.
- Dark
Well, now that “Dark” has taken the internet by storm and people are loving the series, “dark” in case of marketing refers to the person who is not more responding to notifications and has left probably due to his/her own reasons.
- Demographics
This term is also used in various circumstances to get the basic information about the person such as their age, gender, occupation, income, family class etc. In the field of marketing, demographics help in segmenting people into various groups that can be used for strategizing and implementing innovative campaigns.
- Discovery Call
This refers to the first call that the person makes to any prospect in order to get information about the person, “to discover about them”.
- Engagement
After people have joined the service, it is very important to design campaigns to maintain their interest and keep them “engaged”. Social media is a boon and helps in customer engagement with various activities such as comments, asking questions, creating a poll, live streaming about something, resharing the content, viral marketing and real time advertisements etc.
- Forecasting
It refers to the process of predicting the future with past data and other analyses and help in getting more insights of marketing and sales trends.
I am now making a prediction that you will have gone through these keywords and must have learnt something new. Don’t go in the “dark” as there will be more articles coming with more such interesting keywords.
Till then, keep reading, liking and sharing.
Performance Marketing
Hello Readers! Let’s understand the concept of “Performance Marketing” in this article in a simplified manner.
Think about how you used to get marks in your school time. The better you write in your exam sheets, the better you scored. The grades are based on your “performance”. From junior school to college to the corporate, people have been judged and have reaped the benefit according to their efforts. In the era of digitization, the concept of “performance based marketing” follows the same pattern.
The world is interconnected and though red market exist for most of the businesses as well as industries, it has become crucial to keep aside the competitiveness and mutually benefit each other. For instance, a website is no more about just themselves but contains various videos, links, advertisements and images for other businesses as well. One way to increase the traffic is about creating back-links and posting the content of another page/site to own page.
Now, here comes the concept of “Performance Marketing” which can be defined as the comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click. (https://thepma.org/)
The business environment is a very dynamic one and to keep up with the pace, performance marketing helps retailers and affiliates to sustain and grow. It creates a win-win situation for both parties involved: retailers as well as affiliates. You might have come across a page with too many advertisements running along the page. And I am sure you know why it is important for websites to do so.
The performance in this case can be an array of executed desired results, such a completed lead, sale, booking or download. Some believe in “clicks” as the more number of prospects click on the advertisement, the more the affiliate are benefited. There are multiple strategies one follows while designing the affiliate program according to the business. In this data driven marketing world, performance marketing campaigns give one the ability to measure everything from brand reach to conversion rate down to a single ad.
Benefits of running this campaign:
- Easy to track performance
- ROI
- Innovative
- Increase brand visibility
- Networking
- Low Risk
- Scalability
Limitation:
- Some marketing tools need investments to run and analyse about any campaign
- Goals setting must be very specific from the beginning
- Catering to the masses
Performance marketing has evolved over time thanks to new technology and changing consumer behaviors. In today’s performance-driven world, digital marketing is all about “hitting the right people on the right device at the right time.” (utbrain) With performance marketing, only the successful transactions are considered and paid accordingly which reduces the chances of investing and paying for useless campaigns that have no or minimum ROI.
With a great vision, good team and marketing tools, a company can go ahead with launching various performance marketing campaigns and increase their web presence by collaborating with others in the market.
Why you should never buy Instagram likes?
After Facebook, Instagram has become one of the fastest-growing social media channels. It is considered a top platform for brands to showcase their product and services through images and videos. However, Instagram now has changed its algorithm. It no longer displays posts chronologically, rather it will showcase posts of those pages that you have interacted with, the most. This means, that for a new brand its will be hard to gain likes and followers on the platform.
This can lead to brands doing dirty tactics such as buying likes. They think this will make them look more established, whereas it’s not the case.
How to buy likes on Instagram
There are two most popular methods generally used to gain likes. One is to create multiple fake accounts and make them like your page. Some services sell likes for Instagram. Another way is to subscribe to a service that provides Instagram bots access which will follow or like posts on related accounts, then bots later unfollow those accounts to maintain an ideal follower/following ratio.
The first method to artificially increase the follower count is a tad bit tedious and doesn’t help in improving interactions. Another problem with this method is, it is easy to see that most are multiple fake account followers with no photos/ videos or interactions. This is a clear sign of suspicious activity.
The second method is to buy likes for Instagram. It works to grow followers based on reciprocity – like for like, follow for following. In most cases, the new followers have no idea that in no-time the bot will unfollow them. It is a bit of deception that some may consider being unethical. If anyone calls you out it can affect your brand image.
Some bot services will leave generic one-two word comments on photos like ‘’Nice’, ‘Great Job’, ‘Extraordinary’. It may seem a real person is interacting with the posts. But in the worst cases, the Instagram bot can result in a PR disaster as its fake positive comments might end up on some contradictory post.
Reasons why buying likes is not a good idea
-Buying likes can damage a reputation rather than helping it. If by any chance, someone calls you out, this will lead to a lot of people turning against you and your brand. This can hamper you in the long run.
-If Instagram finds out, there are high chances it will deactivate it or shut it down permanently. It will soon become a ‘goodbye-account’. Instagram encourages users to engage in real-time. Anything that is fake, or using some kind of automation, is not something Instagram takes in a positive light.
-The Instagram appearance will be bad: Although it’s a known fact, that engagement rates go down the more followers the page has. But if you come across a profile that has 1 million followers, but hardly gets 2000 likes. It won’t be difficult to tell that those followers are fake. This may give a bad impression to real followers which will make them unfollow the page.
-Engagement will below: There will be no genuine engagement from the purchased likes or followers. Most of those aren’t real people at all, merely bot fake accounts. The best engagement can from these is generally an automated comment ‘nice post’. Some of the signs of a typical fake follower include a blank profile picture and a general lack of intelligent interaction.
-No money will be earned: Brands would not like to work with the ones who buy likes or followers as they are easy to spot. Brands do not select influencers based likes or followers, they see the engagement. Many tools are available to help brands figure out. They don’t want to be stuck with unworthy accounts.
-Not a sustainable marketing strategy: Buying likes will not lead to long term goals that go around creating deep, meaningful relationships with the audience. For brands, turning this audience into real-time customers and to ensure that customers become brand advocates is necessary. None of these will come out fruitful if the likes are from fake accounts.
All to say, buying likes may seem tempting, but it does more harm than good. Instead of increasing engagement, it can decrease the engagement, destroying all the efforts. So it is better to skip the easy way out to social media marketing and go for a more sustainable plan. After all, real people are the ones who can become potential customers. Don’t buy followers or likes to fool the audience. It’s a big NO! NO! Rather build a genuine relationship with them and engage well. Be yourself, don’t sell yourself short. Grow the followers organically. Also, follow Instagram’s guidelines to avoid the potential of your account been taken down.
Reverse Comparative Advertisements
Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.
The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.
The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.
In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.
Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.
Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.
Every brand should keep in mind that: “We are in this together”
Brand Awareness
Can you recognize the brand from the following pictures? Can you identify the food product in one go? I am quite sure most of you know these pictures and the brand I am talking about.
Well, that is the impact of the name that they have created in the industry. McDonald’s blurry billboards demonstrate just how instantly recognizable the fast food chain’s offerings are, as this innovative campaign has taken a global approach. The campaign that was titled as ‘Say No More’ featured multiple print and billboard images, all of which feature a blurred image of a popular McDonald’s menu item. “Brand awareness” is a challenge for every company, specially for a new company and marketers look for innovative and out-of-the box strategies to create visibility and awareness.
What exactly is Brand Awareness?
Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition. (Investopedia)
The products and services that are popular among the masses are mostly the ones due to brand recognition. For instance, if one remove the labels and packaging of soft drinks bottles, many of them will become indistinguishable. To reach out to the masses, the giants in the industry such as Coca-Cola and Pepsi rely on brand awareness to make their brands famous. Over the years, these companies have employed advertising and marketing strategies that have increased brand awareness among consumers, and that has directly translated into higher sales.
The term and the concept is extensively used by Facebook for its Brand Awareness Advertisement. Though it is a challenging task to predict how many people remember the ad, there are few algorithms for the same.
If we talk about the advertisement field, traditionally, it has been using various “ad recall surveys” to measure whether people remember their ads. Now with big data, machine learning is used for the same. For example: Facebook choose target audience on the basis of:
- Behaviour: measure more than a thousand signals including the existing relationship that someone has with your Page, their likelihood of interacting with the ad and demographic characteristics.
- Polling: constantly calibrating our predictions by running thousands of polls on a random sample of campaigns each day that ask people if they recall an ad.
Now, with the advent of technology and rise in the smartphone users, social media has become a relevant platform for companies to create brand awareness. As social media allows one to share experiences, opinions and views, brands are anticipating the attitude of online users and creating strategies to reach out to the masses.
Labeling in Marketing
A yellow packet depicting “2-minute noodles” will lead to customer attention and brand recognition within seconds. I am sure you, as a reader must have guessed what I am talking about. Yes, it is the packaging through which a brand like Nestlé has created its name so much so that people know about the product more than the brand. Today, we are talking about the importance of labeling in branding.
Labeling is used for packaging the product. In marketing, a marketer can also use a sticker inedible products to impart knowledge of the ingredients of the food items. This helps to spread awareness among the customers about the item they are consuming and labeling also helps to mention ingredients. It enables product identification.
Packaging is the process of enclosing the product in a way that is remains safe and secure for its distribution, sale, storage and use.
Types of Labeling
There are different types of labels:
- Brand label: It is very essential when it comes to labeling as it gives information about the brand. It can be removable or non-removable.
- Descriptive label: It specifies product usage.
- Grade label: It describes the aspect and features of the product.
Functions of Labeling
The multiple functions of labeling are as follows:
- Defines the product and its contents: A label is very informative in nature and is used to know about the details of the products, its specifications, usage and caution to be taken while using the product. Example, Green tea depicts various health benefits of consuming it.
- Recognition of product: Labeling assists in the identification of the product. Example, we talked about Maggi in the beginning of the article.
- Classification of products: It means classification or grading of products according to different categories in the market. Example, soaps are classified as child care, one for dry/oily skin etc.
- Help in promoting the product and increase brand visibility.
Standard Requirements for Labelling
- As per a Notification issued by the Ministry of Commerce on November 24, 2000, all pre-packaged commodities (intended for direct retail sale only) imported into India must carry the following declarations on the label:
- All units of weight or measurements must be metric.
- If the net quantity of the imported package is given in any other unit, its equivalent of standard units must be declared by the importer.
- Month and year of packing in which the commodity is manufactured, packed or imported, and the maximum retail sales price (MRP) at which the commodity in packaged form may be sold to the end consumer.
- The MRP includes all taxes, local or otherwise, freight, transport charges, commission payable to dealers and all charges towards advertising, delivery, packing, forwarding, and any other relevant charges.
- Note: Pre-packaged food products meant for institutional use do not require the MRP, but a ‘Not for Retail Sale’ declaration on the label is required.
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Labeling is an important factor in the sale of a product. It helps businesses to get customer attention via the packaging. Attractive graphics are used to appeal to the masses to buy the product and similarly visuals are targeted.
The New Watchdog
Mainstream media to new media- how has the shift affected political reporting
Politics is undoubtedly a game for supremacy solely played in the name of the people for evoking national interest. Fred Fedler was right then he said “journalism is built on reporting government”. The idea of ‘the watchdog’ means that the journalist, as an independent observer without any vested interest in any side of the controversy, can inform the public about what is going on, particularly if the government is corrupt or even incompetent. However, the political journalists do not play this role flawlessly.
There is a paucity of good political reporting in India- reporting with an insight, reporting that captures in action the trouper of the political field, reporting that exposes the petty politics and the never ending hypocrisies of political parties and the conspiracies of those in power.
The grave situation that the Indian democracy is in, is that it is they who guide and shape the destiny of some 135 crore people. Lacking ideas, bereft of intelligence and character, they exploit religion and caste to stay in power.
Most political commentators and reporters on traditional medias like mainstream news channels and newspapers have glorified politicians and never truthfully presented their failures as much as their achievements. Programmes of political parties are rarely critically evaluated by reporters of most traditional media and their flaws are never commented upon so that the people are carried away by their rhetoric or patriotic postures. The Inadequate political coverage, not judged by the quantity of the news brought in or reported but by the quality of it, brings down the credibility of the traditional media.
The mediatization of the political news necessitates that media content is governed by media logic rather than political logic, and can be indicated by media interventionism where the journalists are in control of news making. (Esser, 2008, Strömbäck and Dimitrova, 2011, Zeh and Hopmann, 2013).
The way we use social media today impacts what we read and how we read or listen to news. Consider politics for that matter- Political parties bank on news channels, such as ZEE News or NDTV to get their updates on how the election campaign is going. Unbeknownst to many, both of these news outlets are on opposite sides of the political spectrum. If you tune into Zee News, you will get a completely different view of any candidate than you would on NDTV and viseversa. This type of controlling what people read and hear causes a lot of misinterpretation. This is where political reporting in new media comes into, where you not just read what the journalist has to say but also what others think about it and more importantly why they think the way they do. Unlike the traditional media, you don’t hear one side of the story, on new media platforms you can view multitude versions of the same story. With the advent of political reporting via social media and news portals, journalists who act like the watchdogs are now backed up, not only by their organisation, but also by their viewers, readers and followers who make an informed choice.
At the same time, the new media has initiated trends time and again. exposed how the traditional political reporters undercut the ideal aims of a free democratic press. The watchdog role is now played by the new media which had previously only been performed by trained political journalists who even under the worst of circumstances focused on uncovering the facts surrounding serious political wrongdoings.
Is social media same as digital marketing?
Hello Readers! When it comes to marketing, there are few terminologies that are used interchangeably, and one of them is the new buzz words “digital marketing and social media marketing”. Let’s try to decipher the thin line between these terminologies.
What is Digital Marketing?
Digital Marketing in simple words can be defined as the process of making a brand visible and create brand awareness with the formulation of marketing strategies. It includes both online as well as offline means of reaching customer base.
- The online means include web, email marketing, use of SEOs, backlinks, video, audio, social media marketing etc.
- The offline means include print media, television ads, radio advertisements, newsletter and posters, billboards etc.
What is Social Media Marketing?
Social media marketing is making an online presence of the organization using various social media platforms such as Facebook, Instagram, Twitter, Quora etc. These platforms have changed the way human used to interact with each other. They have given a platform where one can share their views, comment about the same, share the content and has helped businesses to come a bit closer to knowing the attitude of people.
Social media marketing helps businesses to cater the demands of customers by exploring their interest online. The real time nature of social media allows businesses to know the current trends based on which diverse marketing strategies are designed. For instance, real-time marketing is now-a-days used a lot where the existing situation and occasion is considered and the Advertisement is created. This is an interesting concept and is now used by various brands across the globe. Amul, one of the amazing brand when it comes to marketing, has been creating such ads from a long time and its little girl is portrayed playing various characters.
What is the major difference between the two terms?
Social media marketing is a part of digital marketing online channel of transferring information and messages across the globe. It mainly includes the platform that the masses use to communicate, share and acknowledge about concepts, events, products and services. With smartphone users increasingly at an exponential rate, social media is becoming more popular and hence it has become extremely important to strategize marketing process considering social media platforms.
The world is coming closer and coupled with one another as technology is rising. Millions of users have the habit of checking their phone after they get up and before going to sleep. Marketing is itself a challenge as every other business wants to stand out from the crowd and make a differential impact on human mind for a longer duration. Catchy slogans, captions, doodles, pictures, gifs and videos are used to attract customer attention. The quality of service and product is still of utmost importance but to increase their reach, even traditional companies that had no social presence are now stepping up and creating their online presence by designing innovative campaigns. Such is the reach and power of digital marketing.
5 Ways to Stay Fit During Quarantine
Now that you are spending less or no time outside your homes, it’s more important than ever to prioritize your physical health. Staying active can boost your mood and even reduce stress. How can you stay on top of fitness game without going to your local gym, doing weights and following your fitness instructors? Online challenges and videos, home fitness apps, creative at home swaps and the use of the safe outdoors, if available, can help.
Here are some ways to stay active while also staying home:
Switch up your running/walking routines
Whether you’re a runner, jogger or a walker, try and keep your routine fun by setting a schedule and small goals. If you’re a walker, map out a different route of your house for each week of exercise or just stay in one place. If you’re a runner and have access to a terrace or a garden, select a goal such as run a 4 KM and set up a training schedule to achieve your goals, and with time you can increase up a notch and challenge yourself.
Check out this 1 Mile walk at home- https://www.youtube.com/watch?v=njeZ29umqVE
Try a bodyweight workout
You don’t have to grab weights to achieve a good workout. You can still feel the burn if you do a low impact cardio, bodyweight strength or a high intensity interval training circuit.
Check out this 30-minute body weight workout from Greatist- https://greatist.com/fitness/no-gym-bodyweight-workout-infographic#1
Try a fitness challenge on YouTube
Want to build core strength? Tone your abs? Tone your arms? Find a fitness challenge on YouTube that targets the zone you want to work on. You’ll be surprised by how much stronger you can become in a week or more.
Check out these videos out
7 day workout challenge by Carly Rowena: https://www.youtube.com/watch?v=6ixZnsKTErE
6 minute arm workout by The Uma Show: https://www.youtube.com/watch?v=qpLA1tPwjXA
20 Min Total Core Workout (Equipment Free Ab Workout): https://www.youtube.com/watch?v=-b2lNLq3EaA
Try a Fitness Website
Active.com offers 30-day fitness challenges including push-up challenges, ab challenges and more.
Greatist offers many detailed work out blogs- from workout plans for beginners to expert routines. For a start, check these out-
https://greatist.com/health/back-workouts-at-home
https://greatist.com/health/calisthenics
https://greatist.com/fitness/chest-workout-at-home
Follow along with a studio
Many studios offer video easy to follow tutorials, try Zumba tutorials for high energy workouts or go with cardio dance workouts. You can also try free tutorials with simple, at-home equipment swaps like bags of flour or books instead of weights. Although these workouts will be different than the gym sessions that you’re used to, it’s an interesting way to break a sweat and re-connect with your own body.
Check out Keaira LaShae’s dance workouts-
10 Minute Cardio Dance Abs Workout: https://www.youtube.com/watch?v=XTH5saFBDqA
Cardio Fitness Party Workout: https://www.youtube.com/watch?v=fhUP6FQj3t4
Check out the link to read more on at-home equipment swaps-
8 Household Items That Double as Workout Equipment for Your Makeshift Home Gym: https://www.realsimple.com/health/fitness-exercise/fitness-equipment-alternatives-home
Social Media Marketing – A Look Into The Future Of Marketing
Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.
Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.
Rise of Video Content:
Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.
Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.
Lead Generation through Social Media:
Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.
Influencer Engagement:
Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.
Conclusion:
When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.
How to grow your business through Instagram
Instagram is a great marketing tool for any business to flourish. It has over 800 million monthly active users. Despite it being a massive platform, it is fairly easy to grow your business on it. It allows you to connect with your fans, customers, partners, and prospects. For your account, to be worth your efforts and time, the most important thing is to be active on it.
Let’s take a look at how Instagram can help in building a brand and grow your following without spending a single penny on advertising.
- Post images that attract the audience – A picture is worth a thousand words so make sure it counts. To get active audience engagement, offer both – great design and value. Use sites like Canva and Stencil to design the best infographics or posts. No need to hire graphic designers, these tools make your posts look extremely professional at free of cost.
- “Call to action” a must thing – There are a lot of companies that just post on Instagram without the customers knowing what to do, where to go. One can always make use of the bio section for a strong “Call-to-action” that directs people to the sales page or the company’s website. This way it is much easier for better functioning of the business.
- The right use of Hashtags (#) – Hashtags are extremely powerful for increasing engagement, categorizing posts, attracting followers to a certain niche and also to strengthen the brand image. Every time you make a post, make sure to write a caption with it including the hashtags ( don’t use more than 5 ). This will make your post look well put up and appealing to the audience.
- Regularity in posting content – You don’t have to spam the audience but make sure to at least post one or two times a day. This will help in keeping the audience updated and be interested in your brand. None the less, the more the posting is done more the chances of a rapid increase in followers.
- Engagement is the key – Engagement with the audience can be fruitful for your company. Start liking, commenting on their posts, it can often lead them to visit your brand’s Instagram handle. There are chances that they can also reciprocate by liking and following it. Purchasing followers can never be in one’s interest, so avoid it.
- Look up to Analytics – Instagram provides an option to check the insights of the profile. One can see which post got the most engagement, which day is when people are most active, when is the best time to post. With the help of this information, plan your future posts accordingly to get the most mileage out of them.
All in all, this visual feed can reflect your brand’s uniqueness and differentiate your business from others. So with the right marketing strategy make the best use of it possible. Take advantage of all that Instagram has to offer and you are good to go.
4 Simple Steps to Begin Building an International Brand
If you are an entrepreneur, you are probably wondering what the best strategies to build an international brand are. Now that your business has made it at the local level, it will still succeed at the international level if you have a perfect approach. According to experienced business people, it is as simple as doing it all over again, but now in a different market setup overseas. But to make it clear for you, we will take you through the four important steps to help you succeed in building an international brand. Read on to learn more.
Look for a Market
The first step to succeeding in creating an international brand is to look for an appropriate market. The world is too small now that businesses can penetrate every corner, but one must identify the right market for their goods and services. What would be the point of rolling out an international brand that has no buyer? Market research is therefore crucial, especially when conducted by experts who understand international business in a better way. You can also focus on doing your own research online to identify this.
Prepare Your Product
You have no option other than to have a superior product that can compete with many others. Global businesses are numerous, and they’re more innovative than ever before. An excellent production team is what you need, whether you hire them locally or internationally. This means consistent product development research by talking to your consumers and checking what your competitors are offering. It is also crucial to consult experts so that they can give their opinion. In this case, speak to reliable consultants like those found on https://www.grsconsultants.com/. They will come in handy when preparing a product package for your market.
Create an Identity
Most companies and organizations already have a brand identity. Any person who sees the name of such an organization will instantly know what product they have on offer. Before hitting the global market, you can create a local identity through a website that is visible, providing superior products, and communicating with all of your customers. Customers like a differentiated product which will make them come back again and again. Being active in social activities in society will further make your identity clearer like Pen2Print, Eduindex and EduPub.
Market the Product
Marketing your products and brand name both locally and internationally is easy nowadays. All you need is to embrace digital marketing by starting a website and social media pages. The platform has no borders, which makes any business get noticed far and wide. You can customize SEO efforts to focus more on your targeted global market to increase your chances of visibility. With better marketing, your products will get buyers in the global market within no time.
Summary
Finally, I wish to mention that global brands are easy to create by following these four strategies. They have been tested by experts and are proven to work well for many businesses. You too can start implementing them today and make changes where necessary to suit your needs.
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