Role and importance of technology in business.

In the last decades preceding the 90’s,the technology has overhalued the way we do things. Whether it’s for business or social purposes, we no longer rely on traditional methods and. thanks to fast and evolving technological advancements today.

IT Is Indispensable
The role of technology in the business landscape cannot be overstated. It’s imperative that you employ a workforce that is techsavvy at least in the basis. Getting your staff up to date with emerging trends not only boosts productivity, but it has immense bearing on your bottom-line. Today, the IT department in every business, big or small is indispensable. IT experts are largely attributed to the changing dynamics at the organizational level. These experts are becoming crucial given their capacity to help a business maintain its competitive edge.

Every business relies on technology in big and small ways. As technology evolves, businesses have an overriding need to incorporate some form of technology. Simply, the same technology cannot afford to remain at the backend; it’s an integral component of any discerning business front end. There are several elements that technology has transformed for the better. Technology contributes in:Improving Communication
In many ways than one, technology simplifies communication. Whether it’s a social connection or you are trying to relay mission critical data, things are no longer want they used to be. IT is fundamental for effective communication internally and externally. In house, technology streamlines the types off data relay that occur between sections or departments. There is a need for an organisation to stay up to date with new email marketing tactics or ways of sending company wide data via digital platforms. Externally, technology has made communication easy and ubiquitous.

Propels Marketing and Business Growth
From an external communication point of view, a business will use new technology to advertise and break into new markets. Forward thinking enterprises advertise digitally with a view to drive traffic. Even though yours is a brick and mortar business, technology has to be part of your marketing mix, if you expect to grow your revenue. Remember, a highly seasoned IT team is the key to your success. You need experts who are conversant with search marketing, web optimization and social media targeting.Streamlines Decision Making
Decision making in any business is a critical process. You need technology to streamline the decision making process. There is a need to keep track of customer and market data. Technology in form of business relevant software facilitates error free reporting. You have a guarantee of accuracy with metrics drawn from the finance, marketing and customer engagement departments. It is technology that captures critical data and helps a business to see its weak areas, and ways of how to strategize accordingly.

Boosting Your Competitive Edge
Nowadays, other businesses in the same niche as you are spending more to market and advertise. The need to stay on top of the completion is crucial. Nobody wants to associate with a brand that is barely visible online. Your competitors are using technology to weigh you up and to drive their traffic. Technology is using viable online tools to drive your sales.Enhancing Customer Relationship
Reputable CRM management systems let you discover what your customer base wants. It’s advisable to target the right customer at the right time to avoid them crossing over to your competitor. Even though the technology you rely on is compatible with your existing systems, there is the issue of smart threats and cyber threats. The cloud storage makes it critical to have robust cyber security measures to keep your assets and data safe.

Maintain Industry Relevance
Whether you are in the real estate, health, warehousing or freight industry, there is a form of technology designed to inject efficiency into your operations. If you are leveraging these technologies to break into new market, save lives, boost sales or for crop production module, technology will have made its impact.

What remains is to ensure that you keep on top of things. Technology in the business landscape is never static. You don’t want to be overtaken by events, trends or your competitors. Remember, communication is one factor that you need to grow. Always make sure that you capitalize on advanced communication methods and channels to stay relevant and wiser.Technology helps businesses maintain data flow, manage contacts, track processes and maintain employee records. Technology makes it possible for businesses to operate efficiently and effectively with minimal manpower and helps to reduce the cost of doing business. Technology helps business operations by keeping them connected to suppliers, customers and their sales force. Because of its ability to streamline operating costs, technology delivers instant access to supplies and information, so businesses are better able to offer affordable pricing of goods and services without sacrificing quality
Internet Presence
Establishing an Internet presence is necessary even though your business may not be an ecommerce type business. It allows current and potential customers to view your products and services conveniently online. An Internet present gives businesses the ability to reach potential customers worldwide. Certain products or services may not be in large demand where you live or establish your business, but people in other parts of the country or the world may be searching for exactly what you have to offer.

Accounting
With accounting software, many businesses are able to handle accounting functions without the need for a CPA. The technological advances in accounting software have turned tracking sales, invoicing, employee records and payroll into simple tasks with no specialized training required. Some programs include notifications that alert the business owner when quarterly taxes and bills associated with operating costs need to be paid.
The Future of Technology in Business
Contrary to popular belief, the progress of technology shows no signs of slowing. In fact, with the advent of the PDA and other high-tech devices, developers are finding new and very innovative ways to assimilate these products into society. A prime example of how technology has redefined business operations can be seen oni the use of social networking sites by advertising on YouTube, Facebook and Twitter. “The rate of change in technology is as much today as any time in my experience,” says 40-year tech veteran Andrew S. Grove, from Intel Corp. The speed at which a computer is able to access information doubles about every 18 months, and Internet connection speeds are doubling even faster. Use of PDAs in the medical profession have become commonplace.
5 Reasons for Accelerated Business Growth

The technological revolution has improved businesses this century in the following five primary ways:

Information technology has given business the tools to solve complex problems.

Improved hardware (more memory, faster processors, sharper visual displays, etc) combined with smarter applications (Mindmapping software like X Mind, collaborative software like Kanban boards, organizers like Google calendar, etc) have made it easier to research data, analyze it, and plan scalability. Many tools available to solve complex problems.

Information technology allows businesses to make better decisions.

Good decisions in business are based on solid market research. This can be done through engaging teams through video conferences, reviewing public sentiment on social media and industry forums, and using online 3. Information technology has improved marketing.

Internet marketing using online advertising methods (SEO, PPC, Facebook Ads) are far more accurate ways than traditional marketing of finding target audiences, discovering their needs, and building a marketing campaign to persuade them to buy. It’s difficult to see how many people read a newspaper ad. It’s easy to figure out how many people clicked on an online banner.

Information technology has improved customer support.

Customers can receive support from multiple channels telephone, emails, social media platforms, webinars, and so on. Additionally, customer relationship management systems help businesses understand customer behavior.

Information technology has improved resource management.

Cloud computing allows a company’s employees to use any device anywhere in the world to access their enterprise level software.

Innovation is the Wave of the Future

If the purpose of business is to increase profits, then innovation is the way to make more profits, faster. The story of Jan Koum gives us a clue how much big businesses value innovation. He went from food stamps to billionaire because of his invention of WhatsApp.There are endless explanations of why technology in business is relevant. Whether or not we like it, the role of technology in business grows and will only continue to grow. Organizations have to take advantage of new technological innovations for their activities, their workers and the underlying. Companies can no longer determine technology’s value to organizations but must take advantage of technology. Innovation is growing rapidly; prices are falling and innovations are continuously being made. You can get business technology news very easily in a very convenient.

Importance of Technology in Education

Technology has become an essential aspect in today’s age we live in. Every day there is some new device or applications which makes life easier and improves on the already existing technologies and processes. However, making life easier isn’t the only part that technology plays in our lives. In education technology plays a significant role. As technology advances, it is employed in the learning process to support students of all ages.

In-class teachers can help students adsorb the material. For example, since some people are visual learners, computer-linked visualization screens may allow students to see their notes rather than just having to listen to a lecturer. People can use software to augment your class curriculum. The programs provide study questions, tasks, and even practice tests for a class which can help students to continue learning process. Technology is also becoming part of many teaching methods, beyond computer and technology classes as well. Students use technology to solve presentations and use the internet to study paper and essay subjects. In computer and tech classes, students also learn to use the technologies available to them.

Importance of Technology in Education | onlinebusinessschool.com

This guarantees that they will be able to use this information in a workplace environment after graduation, which can give them an advantage of someone in their own school setting who has not had access to a particular technology or software. Students should have more access to educational opportunities like these as technology progresses. Whenever anything new and “better” is revealed, the “older” technology becomes much more affordable, even when schools are on a tight budget, allowing it to be used in educational settings. Technology has already been progressing to support kids before they have begun school.

Educational video games and programs for young children help them train for the school and get a massive advantage on their education in some situations. There are critics who might argue that technology “spoils” youngsters. Rather than, for example, being able to put a long list of numbers in their minds, they switch to a calculator. No matter what such points might be, technology is an integral aspect of the culture today. Students will be better equipped to transition from classroom to workplace by incorporating it into the classroom.

Technology is making the students much more efficient than they had been. As has already been said, technology education is no longer constrained by regional borders or any given time as a result of using it. Due to the introduction of technology, the students now have the means to keep studying independently. This is how the teachers had made the teachers even more successful.

Technologies has helped students to get hold of and watch videos and films about topics they may be going to study about right now. Indeed, a number of schools and colleges are also known to show their students motivational videos on a routine basis. This helps them to be positive in any and every work they do. This will support them both in their academic careers and in their professional careers.

Conclusion:

Much like a coin having two sides, Technology always comes with its adverse effects. Even as technology does have certain benefits, there too are certain disadvantages. Ultimately however, it all depends on the users, or rather how they use the technology. However, there is nothing to deny that there are plenty of benefits to be gained from using technology when used in a positive way. It will may be an absolute blessing for them.

Importance of Practical Knowledge in Today’s World

Knowledge is defined as familiarity with anything that may include certain facts, information about a specific subject area, definitions of the experiment or study, or skills acquired through training or experience. Knowledge can be of two different types:

Theoretical knowledge can be attributed to the theoretical clarification of a specific subject or area in which a person has a clear understanding of the things going around and the theory of their work, but cannot manage things.

Benefits of Science Education in School – Connections Publishing

For example, if a person examines a car and its engine parts from manuals and presentation slides in a classroom, he will, of course, have knowledge of what the components of the car are, and what the underlying theory is, but one would lack practical information about it. The utility of the car for him is zero in the absence of this realistic knowledge. Without proper practical knowledge, he cannot drive the vehicle, he cannot repair it in the circumstance of any accident, and he knows nothing about its mechanisms. Theoretical knowledge could be something that can help a person gain a strong grip on practical knowledge. Knowledge is incredibly important to any genetic career and life.

The world is changing day by day, and every day we are becoming more and more advanced which needs a lot of changes from some of the previous traditional techniques that have been adopted. Rapid changes in working life, society and IT have increased the demands of expertise in every field. Today there is a need for qualified experts who are expected to have detailed understanding, excellent social and communication skills and who can use their skills in a constructive way in life.

Importance of Practical Learning:

Can you envision someone teaching you to scuba dive or drive a vehicle, inside four classroom walls? Can’t do it!! You have to get into the water to learn how to swim, and to learn how to drive, you have to be out on the road. Some topics are competency-based and directed to practice. Training will back up abstract experience of skill-based topics. Subjects such as teaching and engineering are based on skills. Practical knowledge is therefore more important in these topics than abstract knowledge. Practical research involves laboratory studies, study trips, tasks, assignments etc. The rewards of practical work are unprecedented. Having abstract knowledge has little meaning unless it is applied to practical purposes by the students.

Practical or informal knowledge is manifested as abilities or “know-how.” Practical knowledge is crucial to understanding how things actually work. It becomes relational and social in nature as it happens and evolves in certain particular contexts where it is practiced, and lets you obtain the basic skills that are the tools of your trade.

Practical understanding by the process of doing and personal experience leads to a much deeper comprehension of a concept. In our real day-to-day job realistic experience is considered to be of considerable value. There are also things that you can only know by seeing and witnessing; no matter how hard you try to understand this by abstract means. For example, if you’re trying to learn how to drive a bicycle for the first time in your life by theoretical means, you ‘re likely to spend your whole life learning, and still can’t ride without proper practical training. Where theoretical knowledge is often learned through the notion of a vacuum, practical knowledge on the other hand is understood by real life experiences. The basic distinction between theoretical understanding and realistic understanding is that theory guides you through the experience of others, whilst you prefer to learn from your own experience of the actual task in reality.

Conclusion:

It’s very important that each individual has enough knowledge to lead his life smartly and successfully. It doesn’t matter if you’re a student, a professional or an entrepreneur. Knowledge in an individual’s life really is something significant. It is important to acquire theoretical knowledge, but it is of no use without practical experience. Practical knowledge encourages an individual to accomplish something he studied about. Not only in professional life, it’s worth noting; you need to have a good, realistic approach for your life in general. Therefore, for growth development and use of your knowledge, it becomes really important that you also have a practical edge, otherwise there is no point in having theoretical knowledge when you cannot apply it in reality as well.

Importance of competitive exams

The purpose of competitive exams is not only to judge your talent but also to test your management and planning skills. The whole concept of any competitive exam is based on strategic thinking and smart work.

“Life is a race.. if you don’t run fast.. you will be like a broken anda..”

Most of you have watched the movie 3 Idiots and can easily recall this dialogue where the head of an institute was trying to teach a life lesson to students. Indeed, it’s true and one must learn from it.

Nowadays, competition is getting tougher day by day and the doorway into the best of the academic institutes is just not straightforward. It requires a lot of hard work, dedication and most importantly, consistent efforts. The reality of tough competition can be seen through this data.

In 2018, around 11.5 lakh students registered for JEE Main and 2,31,024 students qualified for JEE Advanced and at the end only 31,988 (that too after the revised cut-off) students qualified JEE Advanced. These candidates will fight for 11,279 seats available in the IITs in India.

To prepare yourself for the challenging path, you are required to take initial steps at a very early age. Students, irrespective of their career interest, should start appearing in various national and international-level competitive exams.

Nowadays, there are various exams conducted by govt or private bodies for students from class 1 onwards. These may include Olympiads, NTSE, NMTC and many more.

Advantages

Early exposure to learning and competition builds confidence and sharpens skills which raise your level from other students on the same platform.
Competitive exams will enhance the skill of understanding the application of concepts, which is required in a broader context when we appear for exams like JEE, NEET, Civil Service and many others.
Exams develop IQ, logical and analytical thinking and build a strong foundation for a career.
They open doors to enter foreign universities including worldwide number 1 university, MIT. Medallists in International Olympiads have a fair chance of getting into top-class foreign universities compared to others. Few colleges have reserved seats for such scholars.
Competitive exams also help out in choosing a career as students start identifying their areas of interest while getting a deeper knowledge of subjects.
Awards, rewards and scholarships not only provide financial assistance in further studies but also boost morale while moving ahead in the future.

There are no drawbacks of appearing for such competitive exams and it’s just a myth that they can hamper regular studies. An early step will articulate your journey of success.

Important tips and strategies on competitive exams preparation.

Traditionally, studying for long hours, having loads of competitive books around the study table, cutting aloof with the surrounding, and many more such ideas will simply worsen the case. Therefore, be smart, focus on the strategy and start preparing for competitive entrance examinations with the proper mix of planning, time management and smart work.

Distributive learning:

It is advised by experts and physiologists that you should avoid working on a continuous stretch. Taking breaks is equally important as it helps your brain to work flawlessly.

Innovative learning:

Choose your study material wisely as it will allow you to work smartly and prepare for government exams without wasting your precious time and effort.

Smart Learning:

The punch of uniqueness and the ability of stand out from the crowd can guarantee success in the era of stiff competition. Every aspirant must plan to do something different and work on it effectively. For instance, it is clearly observed that in any entrance exam, current affairs is that section where you can score maximum marks in no time at all, and save your time for the rest of the sections. Focus on practicing general awareness questions more and more with study material.

Concept-based learning:

Here is an important point to note. Any aspirant preparing for whatsoever competitive exam should know about it fully. For example, if you are preparing for IAS, you should be aware of its exam pattern, curriculum, syllabus, toppers views, and many more things. It gives you a clear idea of what you are up to, and thus helps you to prepare for the entrance test in a proper and planned way.

Practical learning:

No matter how hard you work while preparing for competitive exams, if you are not solving mock test papers, you will not be able to judge your skills. Therefore, start solving mock test papers.

Benefits Of Freelancing

What if you could choose your own office? What if you could change the dim, fluorescent lights from a cubicle, with a large open space. One where the wind would caress your face gingerly, and you could hear the waves breaking at the shore, not too far away. To make this Mediterranean setting complete, what if you could sip on your drink from a coconut while tapping passionately at your keyboard? Sounds highly idyllical, doesn’t it? Not to twist the knife in the wound, but this is more than feasible. By choosing the path of self-employment, you can pick your own place to work from. And this is just one of the many benefits of freelancing.

The workforce emerges in different directions

It’s true, most individuals frown upon the idea of freelancing because aside from the plenty of misconceptions available, it seems to be an unreliable job. Think about it: you are living from paycheck to paycheck, from client to client.

However, it’s highly understandable why most people fear this. After all, freelancing started as an option for income supplementation, and the main idea was not necessarily to find constant projects but to find some when you needed them. Yet in the past years, with millennials entering the workforce, it became a reliable alternative to 9-to-5 jobs. Moreover, because of the traction, it gained in the past years, companies of all sizes – including enterprises are reorienting themselves into hiring freelancers as well, not only full-time employees.

Now, I won’t claim that office jobs will be dead in a certain amount of time, but what I do say instead is that it could be a good option for you to take into the account the idea of going freelance, at some point, especially if you are seeking things such as flexibility, variety, work-life balance and more. Since I do not enjoy making claims without any arguments, here are 5 benefits of freelancing

*) Flexibility

Keeping all the prejudices aside on how millennials do this, do that, “destroy” industries, one of the highest desire of the upcoming generations is flexibility. Whether we talk about having the option of choosing the time to start working or the amount in one day, flexibility is one of the main benefits of freelancing. Aside from this, freelancing gives you the option to work from anywhere – your own home, a café, another city or another country, as long as you have a stable connection to the Internet

*) Thriving on variety

One of the greatest benefits of freelancing is having the opportunity to dip your toes into a pool of possibilities. Usually, freelancers work on a variety of projects, from several industries. It’s not unheard of working only with one, but that’s usually a matter of choice (and of income).

Thus, going freelance will give you the chance to grow, to expand your horizons and to achieve plenty of knowledge and an impressive portfolio. This way, you will be some sort of Jack of all trades (but better than a master of none), in your own field

*) Its a companion

Let’s be honest about something – when having a full-time job, even if you have the chance to work on various projects, choosing which one to work on, is not one of the perks. This way, you might find yourself stuck with a project that goes against your ethical and moral objections, or would stick you in a routine. Even worse, in case your company provides services for other clients, there’s always the option into finding one who is either overly-demanding or aggressive.

On the other hand, one of the benefits of freelancing is this – you get to choose who to work with. If your client comes to you with a project proposal that doesn’t fit you, or his behavior is not one of your likings, you can always refuse. However, if this is the case, you need to have a plan B. Which, usually freelancers do have – and thus we can talk about another benefit

*)financial security

The idea of living from project to project, without knowing if the income will be enough to pay the bills, is indeed scaring. Yet, history has shown us that having a full-time job, doesn’t necessarily reassure you that you will have the financial security you wish for.

Working as a freelancer makes you aware that maybe, not all the gigs you have are 100% certain. In numerous cases, projects can be cut short for a variety of reasons – budget, style, relationship between the client and the provider and more. Because of this, you will always be prepared to have a Plan B, C or Z, and you won’t leave things to fate.

There is some cost-cutting involved

Maybe this isn’t the main benefit of freelancing, but it’s worth mentioning – working on your own can help you to reduce some of the costs. For instance, if you choose to work from home, you will cut on gas or any other type of commute. Even more, you might have some cost-cuts on food as well, since you can organize your work as you please and you might squiz in some time to cook. However, working from another place, such as a coworking or a café, might increase the costs. But then again, as a freelancer, you can always pick a place closer to your home.

The Chain of Habits

A wise man once said that habits are the ladder to success and excellence. Who doesn’t want to be successful and happy? Aren’t we all craving for achieving something in life? We all have ambitions right? So why not go ahead and do something which will help you in life?

First things first, there is no magical potion for affluence and for reaching heights. You have to work hard but as they say, hard work without any planning is simply a waste of time. You are spending your energy doing things which are not going to take you anywhere. Hard work has to be done smartly. You have to plan it all out in such a way that all your efforts help you, not exhaust you.

So that is why I’m here. Today, in this article I am going to help you out in planning your day in such a way that you are able to achieve you goals in the shortest time possible.

I’m sure you must have heard of the saying, ‘Well begun is half done.’ Well, these small tips and pieces of advice haven’t been passed down to us through our older generations just like that. There is a reason why people believe in this. You can go through several of interviews by successful and well-established people and to your surprise, you’ll notice a pattern in all of them. As you will go on to analyse what all things do these big sort CEOs and Directors of big well established MNCs do, you’ll realise that they all one thing in common and that is a good, well planned out and productive morning routine. Yes, a good morning routine is life changing and it can help you in a lot of ways.

Let me decode this for you. I’ll start by looking at what most people do, then I’ll move on to giving you the ideal routine and then we’ll talk about the benefits of one.

So, 90% of the people wake up quite late and when they do, they continue to lie in their beds and check their social media handles. After having done that, they go to the washroom, brush their teeth, get ready for work, grab something to eat and out they go, rushing to work. This routine is a disaster in making. You cannot continue with such a pattern hoping to get somewhere in life. I’ll tell you why.

Problems in this routine

Waking up late already sets your body in panic and you are not able to concentrate. You cannot or let’s say, do not plan your day ahead in time which sets the ball of problems rolling for you.
Then you go onto check your social media which is filled with negativity. You see your friends’ photographs, them partying out all night which makes you feel miserable and unwanted.
After this fiasco, you are most likely to be disinterested in getting g ready properly so you just put on whatever you see on top of the pile which will make your turn out at work horrible.
Then finally, to top it all you do not have a good nutritious breakfast which hampers you health thus bringing this cycle of problems to a full circle.

So now let us look at what you should ideally be doing. Firstly try waking up on time- somewhere around 6 or 6:30 in the morning. Then immediately as your alarm goes off jump out of the bed and make it. Don’t hit the snooze button. Draw the curtains, unfold the blinds and let sunlight in your room. Now go to loo, freshen up, brush your teeth etc. Once you are done, have a glass of water. All this will take around 15mins. Now take time to choose a good outfit, get dressed, do your hair properly, polish your shoes etc and go to your kitchen to have a good nutritious meal. Take time to sit down and eat while reading the newspaper so you are aware of what’s happening around you and the world. Now finally, check your social media etc and you are good to go!

SEO strategy in Digital Marketing

In the previous article , we saw the introduction to Digital marketing , its assets and different strategies.
Search: A user uses the Internet ( exactly , the search engines) to collect information about his/her queries.
A search engine ( example , Google , Yahoo!, Ask , Bing etc) is a computer-based system that indexes websites using some dedicated tracing software. A browser like Chrome , Firefox, Mozilla etc can be used to access the search engine. The software used is known as Internet bot, Web crawler or Web spider, and periodically tracks the Web looking for new content or modifications on sites. The search engine processes Web tracking, while it uses its own algorithm to classify websites and offer its results, as well as their order, depending on the search terms used to access the desired content. Google innovatively introduced the PageRank algorithm which gives marks to each page depending on the quality of their incoming links and the results are more closely adjusted to Web searches.
This simple process of using the search terms is currently the most important pathway to access online content, while it becomes the marketing base for SEO strategy .
Keywords : They are the terms or phases that users use to search something on Internet. They are the search criteria matching a specific website. When trying to positioning a site using some search criteria, several words are used for each keyword, avoiding generic terms at all times.
Search result may vary as per the keywords used by the searcher.
Tools to Select Keywords : In order to select the keywords, a manual list is prepared with some useful Web services. Google AdWords is a advertisement management platform and this includes a keyword measurement tool called Keyword Planner. Keyword Planner offers information on the potential performance of a term list with data regarding the average monthly searches or SEMRush to monitor competitors for those keywords.
How Search engines like Google formats and showcases the search results ? To understand this, we need to understand SEO—Search Engine Optimization SEO .
SEO refers to a set of techniques applied on a website—structure, code, content and links—to improve positioning in the organic results of a browser .
SEO is a system of generating traffic to your website through organic search. For e.g: Blogs, personal website pages are optimized by following the right guidelines creating a user friendly website, rich content with relevant keywords. All this will help in ranking your website on top search results .This helps search engine to showcase the best possible result to a user. The most important factor to remember about SEO is that it is “organic” or “free”. The website owner need not pay any money when the website is listed in the search results in SEO . When a user runs a query on Google, the results brought up on the page are a mix of website, blog, video, image, news depending to the keyword used.
How to Use SEO Techniques : SEO positioning is improved by undertaking actions to improve content, code aspects related to the website .Regarding this, keywords must be adapted to the website and included on:
• Title tag: the website title, visible on the top of the browser.
• Meta tags: meta tag description is very useful, both for Web crawlers , as the content of that tag is used in the browser results.
• Links: using keywords on friendly URLs.
• Content: keywords must be within the content of the website. With the latest update of Google’s algorithm, content has become more important. Offering original and quality content is one of the recommendations by Google for those who want to get started in the optimisation for Web searches. Apart from selection and use of keywords, improving Web positioning requires the development of other actions on the website’s structure and code. For example, having a sitemap helps Web crawlers index the website. A sitemap is a file with different URLs that make up the website. Another action in this line is to indicate to Web spiders which content is relevant and which is not, so that they trace it (or not) and index it (or not).

SEO produces Organic results. Results are always shown at the centre of the screen as in the below figure.

undefined Local SEO: Local SEO is done to promote your business in a local area. If your business has multiple branches or even if it’s a small business/service it is essential to provide your address/location, phone number, timings etc. The idea is to make the user connect with your business easily and effectively.
On the other hand, external SEO focuses on incoming links (coming from other websites), with the goal of gaining popularity and higher quality of the links. This technique is known as link building and can be implemented through concrete actions such as: • Exchange of links between different websites sharing themes and content. • Links from social networking sites such as forums or social networks, adding the link to the message or the content shared.
Search is not subjected to just web pages. We now also have more features like voice search & visual search that have simplified ways to look up information.
Voice Search: Information can now be retrieved by our voice commands . Siri, Google voice, Cortana are some of the common digital voice assistants . we can directly speak by clicking the microphone , near the Google search text box and ask the question to get the required information.
Visual Search: Earlier we mentioned about optimizing images. This is because search engines do not understand imagery. Hence renaming an image, adding description and alt text are important. Search engine crawlers understand text-based information given in the images and presents it in a visual form to the searcher. For instance , by opening the Google Assistant and pointing at a company logo , the company details will be shown up.

We shall discuss about the remaining Digital marketing strategies later.

Anxiety Disorder

“Calm down” , “it’s all in your mind”, “stop overthinking”, some of the most common remarks a person with anxiety hears. Anxiety is a psychological disorder. Though every person so feel anxiety at some special occasions , such as while undertaking an examination , going for interview and so on , and it does help them to work more efficiently and accurately . However , if the anxiety persist for a longer period , it not only hinders ones performance but also impacts the mental health of the person.

What is Anxiety disorder ?

Anxiety is usually defined as a vague , diffuse , unpleasant feeling of fear and apprehension. Common symptoms of anxiety includes rapid heart rate , shortness of breath , dizziness , loss of appetite , fainting , diarrhoea , frequent urination , sweating , sleeplessness and tumour . An individual with anxiety disorder can show all or combination of some symptoms.

What are its types ?

There are different types of anxiety disorders , namely, generalized anxiety disorder, panic disorder , phobias , obsessive compulsive disorder , post traumatic stress disorder .

Generalized anxiety disorder : One of the most common anxiety disorder is generalized anxiety disorder . It includes prolonged , vague , intense , unexplained fear which is not related to any object . The symptoms include , worry and apprehension feeling about future and hypervigilance . It is characterized by motor tension , which results are individual to be restless , visible shaky , tense.

Panic disorder : Panic attack denotes an abrupt surge in anxiety level rising to a peak when the thoughts of a particular stimuli is present . These thoughts usually occurs in an unpredictable manner . Symptoms include dizziness, chest pain , nausea , shortage of breath , rapid palpitation , fear of losing control.

Phobia : People with phobia have intense irrational fear relating to a specific object , person or situation . Phobias can further be subdivided into specific phobia , social phobia and agoraphobia . Specific phobia is the most common one. It is the intense fear from a particular animal or person . Social phobia being the irrational and incapacitating fear and embarrassment when dealing with others. Agoraphobia is the phobia which people develop when entering an unfamiliar situation .

Obsessive compulsive disorder : People suffering from this disorder are unable to control their preoccupation with specific ideas and are unable to prevent themselves from carrying out certain activities again and again. Obsessive disorders is the inability to stop thinking about something and compulsive disorder is the need to perform a particular behaviour again and again.

Post traumatic stress disorder : This disorder is often experienced by a person after being exposed to a extremely traumatic situation , such as caught in a major accident , loss of a loved one , break up from a long term relationship . Symptoms include recurrent dream , flashback , impaired concentration and emotional numbing .

Ways to deal with anxiety disorder

The most reliable and effective way to deal with anxiety disorder is to seek help . Consulting a psychologist is highly recommended . A psychologist not only help the individual to deal with their disorder , but also provide them with a judgement free environment to discuss their feelings .

A person with anxiety or any other psychological disorder needs a social support network . Talking to a trustworthy family member or friend also does help . If someone for that matter approaches you to talk about their anxiety , then providing them with a judgement free environment is least one can do . Telling them to stop overthinking or staying calm doesn’t help , since they themselves might not be aware why they are feeling this way .
Listening to their thoughts and providing them comfortable space to share their thoughts does help. Telling them you are with them in this would make them feel supported.

Encouraging them to develop a hobby would also help. Hobbies does divert the mind from the feeling of anxiety . At the same time, since they learn something new it help them boast their confidence.

To all the people going through this, it is not constant .This hard times too shall pass . Let’s fight with the devils of your brain together , you are not alone in this .

Is our nation suffering in providing basic teaching due to lockdown?

As schools and colleges are shut across India, every abode is becoming a school and every parent is at the verge of becoming a full-time teacher!

India has nearly 300 million kids in 1.4 million schools and 51,000 colleges.

While a nationwide lockdown is good for all in limiting the spread of the coronavirus, it has impacted not only businesses and common people but also education and teaching institutes.
Some schools are trying their best to provide online classes through various video conferencing apps but it’s not available to all. The rural schools and parents are devoid of these facilities. In urban areas as well, some of the versatile and experienced teachers are facing the problem to teach and express themselves as they do on a regular basis- due to the lack of knowledge about handling these technologies competently.
Many nuclear families are also facing problems in coping up with their work as parents are doing their work from home only and one can’t help but get engaged with their child at times along with the office work and household chores. The playtime and me-time are getting merged with school time and there is no any specific boundary between bedroom and classroom.
Then there is another difficulty for parents who are not educated enough to teach their children on their own. Although they try to make and manage a routine and are eager to help but they can’t help much in the studies and find themselves helpless. Students as well are facing problems in keeping the pace of their studies as they are getting limited time with their teachers through video lectures and their homework has somehow become the class work with the relief of not getting punished for any incomplete task, the oral tests and vivas has stopped. A con for sure!
In the last few days, eventually the Ministry of Human Resource Development (HRD) and various other regulators including CBSE, NCERT, etc. have shown some enthusiasm to find productive alternatives to ensure the continuation of education.
NCERT has released an Alternative Academic Calendar for four weeks of home-based activities for different subjects. For example, activities like categorizing objects including erasers, pencils, cloth, pulses, etc. to teach the concepts of colors, shapes and sizes have been suggested for the students of class I-IV.
For upper-class students, teachers will be conducting classes through internet-based platforms, in the absence of which SMS can be sent. Here, as well the basic problem faced by the lower-middle-class families is either they are not well-informed about the internet and technology or, if they know how to handle it, there is limited internet availability.
There is an even more basic issue at stake for rural people, the closure of schools has serious implications on the daily nutrition of students as the mid-day meal schemes have temporarily been shut. As of March 31, 2019, close to 12 crore students across the country were provided with food under with mid-day meal schemes.
Some state governments have come up with innovative ideas to address this concern.
The Delhi government has discussed an interesting idea to provide data packages to the students of class X and XII. Use of the internet can be restricted to specific applications prepared by the government.
Similarly, another interesting idea has been introduced in Uttar Pradesh and Bihar which is planning to use Doordarshan, All India Radio and community radio to promote audio-based learning among students who do not have access to the internet.

The standards are regular yet not entirely proportional to the basic knowledge that we often get out of the volumes!

The New Watchdog

Mainstream media to new media- how has the shift affected political reporting

Politics is undoubtedly a game for supremacy solely played in the name of the people for evoking national interest. Fred Fedler was right then he said “journalism is built on reporting government”. The idea of ‘the watchdog’ means that the journalist, as an independent observer without any vested interest in any side of the controversy, can inform the public about what is going on, particularly if the government is corrupt or even incompetent. However, the political journalists do not play this role flawlessly.

There is a paucity of good political reporting in India- reporting with an insight, reporting that captures in action the trouper of the political field, reporting that exposes the petty politics and the never ending hypocrisies of political parties and the conspiracies of those in power.

The grave situation that the Indian democracy is in, is that it is they who guide and shape the destiny of some 135 crore people. Lacking ideas, bereft of intelligence and character, they exploit religion and caste to stay in power.

Most political commentators and reporters on traditional medias like mainstream news channels and newspapers have glorified politicians and never truthfully presented their failures as much as their achievements. Programmes of political parties are rarely critically evaluated by reporters of most traditional media and their flaws are never commented upon so that the people are carried away by their rhetoric or patriotic postures. The Inadequate political coverage, not judged by the quantity of the news brought in or reported but by the quality of it, brings down the credibility of the traditional media.

The mediatization of the political news necessitates that media content is governed by media logic rather than political logic, and can be indicated by media interventionism where the journalists are in control of news making. (Esser, 2008, Strömbäck and Dimitrova, 2011, Zeh and Hopmann, 2013).

The way we use social media today impacts what we read and how we read or listen to news. Consider politics for that matter- Political parties bank on news channels, such as ZEE News or NDTV to get their updates on how the election campaign is going. Unbeknownst to many, both of these news outlets are on opposite sides of the political spectrum. If you tune into Zee News, you will get a completely different view of any candidate than you would on NDTV and viseversa. This type of controlling what people read and hear causes a lot of misinterpretation. This is where political reporting in new media comes into, where you not just read what the journalist has to say but also what others think about it and more importantly why they think the way they do. Unlike the traditional media, you don’t hear one side of the story, on new media platforms you can view multitude versions of the same story. With the advent of political reporting via social media and news portals, journalists who act like the watchdogs are now backed up, not only by their organisation, but also by their viewers, readers and followers who make an informed choice.

At the same time, the new media has initiated trends time and again. exposed how the traditional political reporters undercut the ideal aims of a free democratic press. The watchdog role is now played by the new media which had previously only been performed by trained political journalists who even under the worst of circumstances focused on uncovering the facts surrounding serious political wrongdoings.

COMMUNICATION: one of the best key to success

Having strong communication skills helps in all parts of life – from proficient life to individual life and everything that falls in the middle. From a business viewpoint, all exchanges result from correspondence. Great communication skills are basic to permit others and yourself to comprehend data all the more precisely and rapidly.

How to Improve Your Communication Skills

Here are some pointers to look out for when looking to improve your ability to effectively communicate with others:

Listening:
To turn into a decent communicator, it is imperative to be a decent audience. It is critical to rehearse undivided attention – give close consideration to what others are stating and explain ambiguities by rethinking their inquiries for more noteworthy comprehension.

Succinctness:
Pass on your message in as hardly any words as could be expected under the circumstances. Try not to utilize filler words and come to the heart of the matter. Meandering aimlessly will make the audience block out or be uncertain of what you are discussing. Abstain from talking unreasonably and don’t utilize words that may befuddle the crowd.

Non-verbal communication :
It is critical to rehearse great non-verbal communication, use eye to eye connection, use hand signals, and watch the tone of the voice when speaking with others. A casual body position with an amicable tone will help in making you look receptive by others.Eye to eye connection is significant in correspondence – look at the individual without flinching to demonstrate that you are centered around the discussion. In any case, try to not gaze at the individual as it can make that person awkward.

Confidence:
Be positive about what you state and in your correspondence cooperations with others. Being confident can be as simple as keeping in touch, keeping up a casual body position, and chatting with concision. Do whatever it takes not to offer expressions sound like inquiries and abstain from attempting to sound forceful or disparaging.

Open-mindedness:
In circumstances where you can’t help contradicting what another person needs to state, regardless of whether it be with a business, an associate, or a companion, it is critical to identify with their perspective instead of basically attempt to communicate as the need should arise. Regard the assessment of others and never resort to disparaging the individuals who don’t concur with you.

Respect:
Respecting what others need to state and recognizing them is a significant part of communication. Being deferential can be as basic as focusing on what they need to state, utilizing the individual’s name, and not being diverted. By respecting others, the other individual will feel increased in value, which will prompt a progressively fair and beneficial discussion.

Utilizing the right medium:
There are a few unique types of communication to utilize – it is imperative to pick the correct one. For instance, imparting face to face about genuine issues (cutbacks, pay changes, and so on.) is more proper than sending an email in regards to the issue.

Importance’s of Examination

Exams are the way to test our knowledge. Without conducting the exams and test students don’t concentrate in their studies and learn their lessons properly. Exams are necessary in schools and colleges to find out the real skills, talents and knowledge of the students.

All students are studying their lesson properly to get good marks in the test and exams, each and every student is interested in getting good marks in the exam and study hard to achieve it, without exam there is no chance to express about our knowledge, skills as well as our studying activity.

Some people may thought that exams are not necessary for school and college students, but this kind of attitude is wrong. Without exams students will be tension free, they don’t concentrate in their studies and lessons. Some students don’t go to the school or college, if the examination system is cancelled from school/college.

Students will get motivation towards their studies to achieve in their examination.
In this ways exams are very important for the studies, every person wish to get highest mark in the class and study hard to achieve their dream. This kind of attitude gives competition among the students and they study hard for achieving a good result in exam.

Exam is the way to express our real knowledge and ability in the written form.

Exams teach us lot of things and give training to various things like punctuality, writing skills, timing sense, expressing our thoughts and opinions and so on. Without exam it is very hard to find out the real knowledge of an individual student as well as students will lost their motivation with their studies. With this examination method, students will get fear about their exams and study their lessons properly to increase their knowledge as well as getting highest marks in their class.

Exams are very important. Many students are studying because exams. Through exam, students can know their knowledge. It evaluates student’s skills and enables them to overcome their nerves. It is an efficient way to measure the knowledge. And also helps to measure how much they have learned. Actually it promotes competition among students. It helps in developing one’s personality and confidence. And exams have the major role in providing necessary qualities in life such as hard work, patience, creativeness and leadership. Thismakes them able to overcome their weakness in order to be successful in life. Therefore exams should be compulsory. It judges us how much we have understood and how much we are capable. It also helps to improve the memory power of a person. It allows the students to convey their understandings. It not only helps to polish the writing skills, but also helps one to improve their analytic skills and expand the outlook they have on the world. Hence an exam should be a tool of improving ones career. It helps us to think for ourselves. Hence these it is necessary to take exams.

Exams are an important part in our education. It is the way by which our knowledge is tested. If exams and tests are not conducted in schools and colleges, then the students may not learn the lessons properly on time and will lose their concentration in studies.

Exams ensures that the students are learning their lessons time to time properly. Also, examinations builds up competition among the students. Everyone will want to score high ranks in the examination. This will lead the students to study more.

Without examinations, students will not concentrate in their lessons. So, conducting examinations are very necessary.

The world Examination is noun of the word ‘examine’. It means to test in order to verify, to judge and to certify, certain facts. Examination is a very wide word, which is used in all spheres of life. The learned examiner does not want that sense of examination to be discussed. He has in his mind the University Examination and he wants to know whether the institution of Examination should continue or should be abolished.

Some persons are of opinion that examination is not the sure test of the ability of a candidate. The present examination system is based on cramming and to pass the examination has become more a matter of chance than that of ability. Again, the present system of examination promotes other evils such as copying and even corruption.

The violent accidents in the examination halls strengthen this claim. Even today we are told that a third-year student in one of the centers in Delhi gave a sound beating to an invigilator who objected that the candidate should not copy. The pity of the incident is that a police constable was in league with that candidate and he brought the material for him to be copied. Again, how can, the ability of a student be checked by a few questions? The answer to it is certainly in the negative. Thus, there is a strong case that it should be abolished.

There are others who think that examination is a must. How can we do without an examination? Life in itself is a big examination. At every footstep we have to face certain tests. The success is always marked with dignity and honor in all the examinations of life. Examinations add to our ability, power of toleration, perseverance and other good qualities. They think that examination is not only necessary but it is also a blessing.

Everybody has been afraid of examinations. Even Lord Christ once uttered, “May God not put anybody to test”. Teachers, students, examiners and examinees, all think that examination is a curse, a horror and a terror. Most of the mental diseases among the students are the outcome of the examination and cramming.

Inspite of all this, there must be something to mark the standards and to judge the ability of the candidates. The students are being led astray. They only study because they fear examinations. If this institution is abolished, it is certain they will not study even a word.

Thus, we must assume that the system of examination should not be abolished, but it should be reformed so that it should be of a great advantage both to the student community and the society. The examination is an evil but it is necessary, therefore, it cannot be abolished. We cannot do without examinations, but the system needs a total reform. We should not follow the old orthodox methods, but the scientific change should be brought in the system of examinations.

Are You Emotionally Intelligent?

When a person is described with the word ‘intelligent’, what usually comes to our mind is high IQ, ‘he must do well in his subjects’ or ‘he must be good at math. What if I told you that having just a high IQ isn’t enough to become successful? Most people think that people who are good at studies or those who get good grades will do well in life but not every topper has an exceptional career – shining stars of a workplace could be average scoring students. The concept of emotional intelligence or emotional quotient (EQ) is relatively new but very effective for one’s career if he or she is able to master it.

Daniel Goleman popularized the term ‘emotional intelligence’ by authoring a book with the same name in 1996, defined it as ‘the ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to promote emotional and intellectual growth.’ The five components of emotional intelligence that an individual should familiarise himself with are self-awareness, self-regulation, motivation, empathy and social skills.

The ability to identify your emotions towards a particular person or a situation is called self-awareness and it forms the basis for the other higher level components. If one can accurately assess what he is feeling, it can be said that he knows himself from inside-out. Such an individual would also know his strengths and weaknesses and his emotional sensitivity towards different topics. Just knowing what you are feeling can help you control your expressions and actions to some extent. For an instance, if you don’t get a promotion you have been waiting for, as an emotionally unaware individual, you could be angry and make an impulsive decision of quitting the job. However, you could have a more positive outlook and try to improve yourself and work on what you are lacking. The latter would certainly be more beneficial for you.

Motivation is the drive that keeps one going and makes efforts to achieve his goals. To remain self-motivated, one must have a burning urge to reach the level of excellence and it should not be driven by mere external rewards like pay rise or promotion but own satisfaction. The goals that one is working towards should not intersect with organisational goals to avoid conflict of interest and inefficiency in turn. To cease every opportunity that one comes across and overcome any obstacle or setback with an optimistic approach are also qualities of self-motivated individuals.

Empathising with someone is the awareness of someone else’s feelings. To understand people and what makes them do what they do, recognizing their emotions is one of the most important and basic things and it even helps a person in regulating his behaviour towards the people that he is trying to understand. It is not easy and it cannot surely be accurate but it is something worth trying. A person can only fulfill the needs of customers and exceed the expectations of people if he is empathetic enough to recognise them.

Social skills, like the name suggests, are the ways in which a person interacts with the people that are surrounding him in both his work and personal life. The kind of relationships that he has with people is only a result of his social skills. Social skills make a person influential and good at communicating his ideas such that an individual can both lead and work as a member of a team effectively. The person is not only able to initiate and drive change if he wants to but also resolve conflict or disagreement that arises due to the change.

IMPORTANCE OF LEADERSHIP IN BUSINESS ORGANIZATIONS

A successful business is not only composed of business strategies but also exceptional leadership. A great leader acts as the catalyst that makes all the other things work together. A business that has all the fundamental things which are needed to operate a business but lacks a good leader will not be able to retain its positioning the market. A leaderless organization is an army without general, a school without teacher and a family without parents. There are following nitty-gritty reasons why good leadership is needed by the business:

REASON # 1 (Leadership and business objective)

A good leadership is required to help define why to the audience. A leader explains the employees the purpose of the business and conveys the objective of the business to them. A purpose eradicates their confusion and tells them what their purpose is. A great leader is the one who is humble, strong and decisive. This helps people to work well together that foster positive vibe in the entire organization. It defines employees the purpose of the business in the market. A leader gives is our “why” and the reason that we are doing what we do.

REASON # 2 (Leadership and organization culture)

There are companies that have amazing branding and goodwill in the market but their internal structure depicts a completely opposite picture. The internal structure is the culture of the organization. The culture of the organization is what increases the employee retention rate. The key players in forming a great organizational culture are the upper management people because they have the authority to create a culture. A culture that appreciates, supports and motivates employee participation increases employee retention rate. A good leadership creates a better work world which increases the productivity and overall efficiency of the business.

REASON # 3 (Leadership and vision)

Leadership provides the sense of purpose to the business. A leader looks forward and sees where the business is headed. It helps us to avert from the catastrophe before it happens. It is essential to realize the need for the business and guide them during the rocky times. It provides the employee with the strategic direction ensuring that all the company employees and department are headed in the same direction. If the company has good leadership the obstacles will seem insignificant. A good leader preserves vision. It taps the vision into the sentiments of the employees.

REASON # 4 (Leadership and risk management)

The environment in which the company is operating is always changing. The element of risk is present all the time. To handle the risk and make the employee aware of the circumstances that appear with the risk a good leadership is crucial. A good leader trains the employees for the future and current risk management. Keeping workforce prepared will help them gain strategic vision which will indirectly add extensive value to the business.

REASON # 5 (Leadership and skill refinement)

A good leadership helps employees to refine their skills. It helps employees realize their potential talent and polished their skills. It provides the opportunity to practice those skills and enhance them. It shows them the skills that they need to attain a place they inspire to get. This creates equal success for employee and the company.

REASON # 6 (Leadership and values)

A good leader creates value for the organization in the employees. It focuses employee attention on the values of the organization; it syncs the values within the team so that they are being implemented. The attitude of the leader to the values is modeled by the team. These values create a better workplace for the employees. A great leader starts to live with the values and get employees to follow and believe in the values you do. This helps employees to feel connected to the organization. A famous quote from First Lady Eleanor Roosevelt states that the greatest leaders of all time are the ones who inspire others to have confidence in them rather than just in other leaders.

Reason # 7 (Leadership and integrity)

Every business needs a good leadership because he fosters integrity in the organization. Every executive agrees that the core of integrity is truthfulness. When leader practices integrity in the organization, he portrays a message for the employee that when you do the right thing they have nothing to be guilty about. A leader demonstrates to tell truth to the people in each situation because it makes a business a success. The real sign of leadership is how fair one can be when others are been unfair. It makes the business successful because the people out there can rely on you and this is because of the magic of integrity.

It doesn’t matter which industry you operate in, a good leadership helps your employees in determining where to move with a vision.

Advantages of freelancing

Everyone gets 24 hours a day and one need to share the time which give value to life.

If we visit the statistics, we can find that our country, India, is a storehouse to the second highest number of freelance professionals in the world, standing only behind the USA. It’s fairly intuitive to understand these numbers. Indians are known worldwide for being extremely skilled and great working partners. English being a popular language in the country helps in breaking continental language barriers and helps freelancers find well paying remote projects across the world, with extremely lucrative pay scales. Even if one looks at jobs within the subcontinent itself, freelancing can come with handsome payouts amidst its other many advantages.

Advantages of freelancing
1. Immense flexibility of location
Freelancing empowers individuals to lead the much sought after laptop-lifestyle. It comes with immense freedom to work anytime, from anywhere in the world as long as the job is well done and on time.

2. An opportunity to earn more
Freelancing allows individuals to gain access to clients beyond any geographic barriers, be it different states in the country or even overseas locations. This helps a person stretch beyond geography and work on what rewards their skill the best.

3. Versatile opportunites
Freelancing enables faster growth opportunities as compared to any full-time job. It also helps to nurture great interpersonal skills and the ability to deal with different kinds of situations. This is due to the exposure one earns while working simultaneously in a variety of fields and domains and with different people.

4. Become a better human being
Everyone wants to give time to their family friends. Many are enable to give time by 9-5 job by pressure of the boss. Many people miss their child play or when people need you. As a human being an individual has many jobs if he can’t manage one because of another an imbalance cycle starts in your life.

One should have right exposure to the opportunity which lies ahead. Manage each facets of his life to have peace. Experience and look forward toward new possibilities.

4 Strategies for Balancing Work and School

With online courses, university collaborations and more flexibility than ever before, there’s no better time to go back to school. But for many adult learners, returning to the books means balancing academics on top of a full-time job and personal life.

With a full schedule of work and school, time management is essential. After all, there are only so many hours in the day.

Maintaining a work-school balance requires some serious self-discipline, and can be mastered with planning and the right mindset.

Check out these tips for balancing work and school.

Keep your employer, professors and family well informed. It may seem impossible to keep everyone happy, but communicating the rigors of your schedule can make a big difference. For example, many employers offer flex time or work-from-home policies that make it easier to keep a work-school-life balance. Likewise, you may be able to work out a hybrid class option or online solution with your professor if your work schedule doesn’t accommodate regular class hours.
Know your limitations. Don’t sell yourself short, but recognize that as a worker and student you’ll have to learn how many obligations you can handle at once. There’s simply not enough time to do everything, and you’re bound to make mistakes if you stretch yourself too thin. Learn your capabilities, prioritize what’s important and then optimize your time so that you can give your all to both work and school.
Give yourself a break. It’s natural to have lots of energy on the first day of class, but be careful not to sprint every day until you run out of gas. Throughout the semester, regularly schedule some time to relax and refuel. Over time, fatigue can negatively affect your job and academic performance. Make sure to schedule and stick to your break time the same as you would with any other obligation.
Plan far ahead. When it comes to your education, you’re in the driver seat. If you know you’re going to be swamped with big projects at work over the coming months, schedule a lighter academic load accordingly. The further out you can plan, the easier it will be to create a suitable schedule.

Kristen Brady, M.S. Guidance and Counseling, is the Associate Director of Student Services for Herzing University – Online. Her favorite part of her job is helping students build a better life for themselves and their families. Other than helping students achieve their own, Kristen’s goals include visiting each national park throughout her lifetime. You can contact Kristen at kbrady@herzing.edu or by calling (866) 508-0748 ext. 66326.

Is social media same as digital marketing?

Hello Readers! When it comes to marketing, there are few terminologies that are used interchangeably, and one of them is the new buzz words “digital marketing and social media marketing”. Let’s try to decipher the thin line between these terminologies.

What is Digital Marketing?

Digital Marketing in simple words can be defined as the process of making a brand visible and create brand awareness with the formulation of marketing strategies. It includes both online as well as offline means of reaching customer base.

The online means include web, email marketing, use of SEOs, backlinks, video, audio, social media marketing etc.
The offline means include print media, television ads, radio advertisements, newsletter and posters, billboards etc.

What is Social Media Marketing?

Social media marketing is making an online presence of the organization using various social media platforms such as Facebook, Instagram, Twitter, Quora etc. These platforms have changed the way human used to interact with each other. They have given a platform where one can share their views, comment about the same, share the content and has helped businesses to come a bit closer to knowing the attitude of people.

Social media marketing helps businesses to cater the demands of customers by exploring their interest online. The real time nature of social media allows businesses to know the current trends based on which diverse marketing strategies are designed. For instance, real-time marketing is now-a-days used a lot where the existing situation and occasion is considered and the Advertisement is created. This is an interesting concept and is now used by various brands across the globe. Amul, one of the amazing brand when it comes to marketing, has been creating such ads from a long time and its little girl is portrayed playing various characters.

What is the major difference between the two terms?

Social media marketing is a part of digital marketing online channel of transferring information and messages across the globe. It mainly includes the platform that the masses use to communicate, share and acknowledge about concepts, events, products and services. With smartphone users increasingly at an exponential rate, social media is becoming more popular and hence it has become extremely important to strategize marketing process considering social media platforms.

The world is coming closer and coupled with one another as technology is rising. Millions of users have the habit of checking their phone after they get up and before going to sleep. Marketing is itself a challenge as every other business wants to stand out from the crowd and make a differential impact on human mind for a longer duration. Catchy slogans, captions, doodles, pictures, gifs and videos are used to attract customer attention. The quality of service and product is still of utmost importance but to increase their reach, even traditional companies that had no social presence are now stepping up and creating their online presence by designing innovative campaigns. Such is the reach and power of digital marketing.

ACCA DREAM TO JOB IN MNC’S

What is ACCA?

ACCA stands for Association of Chartered Certified Accountants, which was originated from London and mainly focuses on Accounting and Finance. This course has been recognized in 180 countries throughout the world but mainly in the UK and European countries which means that you can join a Chartered Firm or successfully built your career as a finance professional after completing ACCA in such 180 countries. Although, if you are dreaming to do the audit and attestation work in India, CA is the only option.

ACCA is set to promote the excellence in Accounting and Finance globally and hence covers knowledge of UK GAAP, Laws and IFRS which opens the doors of many International and National companies handling the overseas clients.

ACCA course has been organized by ACCA (Association of Chartered Certified Accountants) UK professional body and it is also considered easier than Chartered Accountancy.

One of the most impressive things of ACCA course is that it recognizes the other qualifications you attained. It recognizes your graduation, post-graduation CA Inter and CA Final Qualification also. Out of the total of 14 papers in the ACCA course, a graduate or a CA Inter pass out has to appear in only 9 papers while after becoming CA you have to attempt just 5 papers.

ACCA: association of chartered certified accountant is a professional degree course.

This exam is one of the most highly reputed exams in India. Over the past few years, ACCA India has managed to garner much recognition across the country. As the ACCA certification is new here in India, students are finding it difficult to decide whether it is a good career option or not.

ACCA certification in India:

The ACCA qualification is equivalent to CA (ICAI) certification in India. However, the CA qualification is a bit too difficult to get through. However, the CA qualification is a must if you wish to work in one of the Indian firms, start your own business, or become a partner in a CA firm. That’s so because an Indian CA would have thorough knowledge about the taxes, laws, Indian economy, policies, etc.

Similarly, if you aspire to work abroad, then ACCA becomes a compulsory qualification. ACCA job opportunities are available across Australia, UK, Singapore, Dubai, etc. Besides, students who would like to have experience and comprehensive knowledge within the finance domain, ACCA works big time.

The ACCA career opportunities:

There are multiple ACCA career opportunities available worldwide. Apart from an accountant, an ACCA professional can work as a management consultant, financial planner, and so on.

It is not possible for an ACCA to pursue auditing in India. That’s because an ACCA India has no authority for signing and hence he cannot mark his signature on audit reports. Similarly, he cannot set up his own auditing firm as well. However, ACCA India professional can carry out auditing job in the UK.

Acca India job opportunities:

It is predicted that in India could easily become one of the biggest global markets for ACCA. As such, the Indian economy is on the path of growth and globalization. Due to which, even MNCs and larger international companies are turning towards India to seek professional accountants and ace finance experts.

ACCA salary in India is considerably equivalent to that of a CA professional. An individual with ACCA qualification can earn an average salary of up to INR 8 lac p.a. The pay scale generally ranges between INR 4 lac p.a. To INR 15 lac p.a. It could go higher too, depending upon candidate’s skills, company’s demands, competition, etc.

Which companies are hiring ACCA in India?

ACCA qualified individuals get easily placed at Big 4 companies like EY, PwC, Deloitte, and KPMG. MNCs including Tata Grant Thornton, Embassy Group, and PepsiCo as well recruit ACCA India professionals. Apart from that, Accenture, HSBC, and Shalimar Paints also do look for accountants having ACCA certification.

ACCA India – Scope and opportunities

ACCA exam is a globally recognized exam. In recent years its recognition has increased exponentially among Indian students. Since the certification of ACCA in India is new, students have a dilemma whether to opt for it or not.

However, if one has an aspiration to work in other countries also, apart from India, where ACCA is coveted then he must opt for ACCA. These countries include UK, Dubai, Singapore, etc. If the student is looking to gain experience and knowledge in the finance field, this qualification shall help.

ACCA can work as an accountant, financial consultant, management consultant, financial planner, etc. However, an ACCA cannot practice auditing in India. The ACCAs working in audit firms in India (including the Big 4) can work as part of the audit team. However, the partner signing the audit report must be a member of the ICAI.

Some basics things about acca :acca courses mainly focuses on accounting and finance ,acca not easy but not hard as ca ,acca has a global coverage therefore it is based on uk tax laws,

Multinational companies who are handling the work of overseas clients or companies outside India prefer ACCA.

After reading this above article, you must be sure about how to start your career in association of chartered certified accountants (acca).

TRANSGENDER

The dictionary defines transgender as a person whose identity or gender differs from the sex he or she is assigned at birth. Initially, people from the transgender community were denied social recognition. It was in the year 2014, transgenders were recognized as the third sex in the eyes of the law. However, the Nation Human Rights Commission’s studies show that the rights of transgenders are highly compromised. Their demands are not taken into account. They are in a sense of isolation, within households , communities and institutions, amid rampant social and gender discrimination.

• Transgenders suffer from identity crisis in a “gender-specific India”, where everything has a gender identification including public toilets, security check at airport, etc.

• Transgenders are deprived of the right to participate in any form of economical activities, with even qualified ones refused jobs.

• They are bullied by their classmates and even by teachers, a reason why they discontinue studies.

SEXUAL HARASSMENT

Transgenders are often exploited by rich men. They either beg for work or choose sex work. Transgenders are at times gang raped, but fear to approach the police. Some of them address themselves as male to avoid rapes. They do not expose their identity in order to be safe. They are consumed with fear and embarrassment.

MARRIAGE AND FAMILY

When we talk about transgenders as a community, it is very necessary to have a brief knowledge about their family and roots, they belong to. They have no family support and are abandoned when their characteristics and behavior don’t resemble with the sexual orientation they are assigned at birth. Some try to treat them with medicines. While others are subjected to extreme stress and pressure. There’s no legal support to a transgender for entering in to a marriage or for that matter having a spouse or a child. They are denied accommodation, both on rental or in a hotel.

HEALTH RISKS

People of any sexual orientation may face health problems but transgenders are at a greater risk of health problems because they are denied to access proper health care. Most of the qualified transgenders don’t get employment opportunities. They are deprived of setting up their own organization. The under privileged are compelled to engage in sex work which has high health related risks.

• Mental Health Issues – Gay, Lesbian and transgender people have multiple mental health problems as they strive to find a place in the society. They have a hard time in confronting their parents and friends. Loneliness or Isolation can trigger a lot of mental health issues.

• Substance Abuse – Transgenders become addicts. They often abuse substances like tobacco, alcohol and some illegal drugs. This may be partly because of the struggle for acceptance.

• Sexually Transmitted Infections– Unprotected sex can lead to severe reproductive problems in transgender females. Practicing safe sex can limit the spread of sexually transmitted infections.

• Here’s her story of pride and prejudice. A transgender activist , Long recognized as a prominent figure of the LGBTQ community, Miss Lakshmi Narayan Tripathi , is the first transgender person to represent Asia Pacific in the UN in 2008. She was the first transgender to file a petition demanding social recognition among the LGBTQ community. She will always be remembered as the epitome of bravery and courage.

Every individual irrespective of the sexual orientation shall be guaranteed equal opportunities to sustain. It should be an individual’s right to choose his or her gender.

Social Anxiety Disorder

Most of us have experienced a sudden increase in heart beat rate and sweaty palm while entering a room full of people or while giving a presentation. Though the experience is not exactly thrilling, but most people get through it .
Social anxiety, also known as social phobia, is a mental health condition. It is the intense fear of getting judged, negatively evaluated in a social or performance situation.

People with social anxiety fear getting judged as awkward, boring or visibly anxious. Due to this fear they often get secluded from social setting , affecting their school, work and other day to day activities.
People with social anxiety disorder also experience symptoms such as rapid heart palpitation, nausea, sweating , they may also experience full blown attack. Though the people with this disorder know that their fear is irrational, but they experience a feeling of powerlessness before their anxiety.

Symptoms of social anxiety can become so severe that it can disrupt the day to day routine of an individual, making it difficult for them to continue schooling or job or any form of social contact. People suffering also have high changes of developing major depressive disorder and alcohol abuse.

Signs and Symptoms of Social Anxiety Disorder

The signs and symptoms which a person with social anxiety disorder faces while dealing with social setting are as follows:
• Heart palpitation , sweating , and feeling of blacking out
• Nausea and feeling sick to their stomach
• Rigid body posture, making little to no eye contact
• Finding it extremely difficult to communicate with people , especially if they don’t already know the person
• Being extremely self conscious in social situations

Causes of Social Anxiety Disorder

There can be several causes of social anxiety. Here are few :
• Social anxiety may have it’s causes in heredity. If social anxiety runs in the family, the person might also suffer from the same.
• Researches has also found that part of human brain are involved in fear and anxiety.
• Misreading others behaviour can also be a cause of social anxiety.
• Underdeveloped social skills can also act as a contributor of social anxiety.

Treating Social Anxiety Disorder

First and foremost is consulting a doctor or health care professional, to make sure that your symptoms are not showing due to some physiological conditions. Then if the symptoms have no physical cause then consulting the psychologist or psychiatrist is always recommended. Getting diagnosed by a mental health expert is of utmost importance.

Social anxiety disorder is usually treated of psychotherapy , medication or both.
• Psychotherapy : Cognitive Behavioural Therapy (CBT) a type of psychotherapy is usually effective in dealing with social anxiety disorder. It help individuals by teaching them effective ways of thinking, behaving and dealing with social situations. CBT facilitates the learning of social skills.
• Medication : There are three types of medication effective in this case . They are anti anxiety medication , anti depressants and beta blockers. Medications are only to be taken when prescribed by the psychiatrist. The dose and the duration of medication is to be prescribed by mental health expert. Consuming medication without an expert recommendation can do more harm than any good.
• Support groups : Many people dealing with social anxiety find support groups helpful. In support groups, people get unbiased, honest support from people suffering with same disorder. It provides the person with a judgement free set up, which also help boast one’s confidence.

The amalgamation of the three can be useful for an individual with serious social anxiety disorder. However it is to be prescribed by the expert what is best for an individual only after diagnosis because each individual differ from the other .

How to crack a job interview like a PRO!

We all know that interviews can be very stressful. All sorts of thoughts come to our minds while sitting for one. But it is a known fact that the hiring process cannot be completed without it. Therefore, it is necessary to be prepared beforehand, as it will only bring you one step closer to land the dream job. While some nervousness is ok, but make sure that it doesn’t overpower your confidence. Always put your game up!
So, to be successful in your interview here are some tips, you surely don’t want to miss out.

Research about the organization – Before attending any interview, thoroughly research about the organization. You won’t want to make a fool out of yourself, in front of the panel. Do know about the job role, company profile, core member, competitors, etc. This will help you in answering questions with much ease.

On-time – Being punctual is something one should keep in to practice. Always arrive 15 minutes before the interview. This leaves a remarkable impression. Also, it will help you settle down and relax. Avoid being in rush by any means.

Grooming – The concept of ” The First impression is the last impression” may not apply in all aspects of life. But here, it surely does! You must dress right. Wear formal ironed clothes for this day. One may go for plain colored shirts and trousers. Comb your hair neatly and be hygienic.

Study your CV – Break out your CV and do an analysis of what you have done so far, how your skills can help the organization, previous experiences, and skills. Prepare questions and decide how will you answer them. Practice them every day.

Prepare a portfolio – Invest in a good quality portfolio. This should carry all your important documents, achievements, certificates, and all the work is done until now. Although in most cases the employer does have a copy of it, this will show them that you’re an organized individual.

Project confidence – Deep down no matter how nervous you are, showcase as if you have all confidence in the world. When you’re called inside the interview room, walk with a smile on your face. Greet the interviewer. Make eye contact while you answer the questions. Don’t look down, at the wall or the clock. This can give them a bad sign.

Ask for feedback at the end – There are chances that interviewers have made their decisions about you. You may go ahead and ask them. By asking you to show interest. They might not answer your question, but they will appreciate you for asking it. The organization feels that the candidate has a positive attitude and is open to feedback.

Salary Negotiations – Never! Never do this! Don’t ask for unrealistic salary hikes as it will make them think, that you are not serious about the job and it is just about money. The normal range of hike is from 25% to 40%. If you want to, do your homework before any negotiations.

Now that all points have been covered, use them to stand out among other candidates and seem more professional. Good Luck!

Gym or no Gym……?

As we all know in this current scenario till 2020 which is quite a showbiz for modernization and 2020 being a really mean and sassy year to be honest gymnasium and fitness are something which are quite in trend nowadays well at least in teenagers and adults till their mid thirties but what about the rest? Well we all know this that as anybody starting from a student,to a working class person,house wives,stay at home dads and that also to anybody cross the fifty years mark as the age as octogenarians or whoever have gone through this dilemma of going to the gym or not, in a manner i don’t know about the other countries but I guess that is the scenario in India and many more countries as well. So at the end people believe in some preoccupied ideologies about the gymnasiums and body sculpting and stuff like that but trust me or at least trust the science,facts and psychology which will help you to live a better life. In a manner our body is always craving for some maintenance and support to get to our maximum potential of looks,strength and pride. But since the lock down our government and many more countries governments are thinking that gyms are just for fun and time pass but it is really important for a country’s human resources physical as well as mental well being and that comes with places for working out as gymnasiums to start reopening. There is no age limits to go to the gyms and believe me on this one gyms can help anyone who is ready to let go of those cages of agony and fear which covers their desires and what they wish to be. So lets talk about why gyms should be open in terms of our fear and non popularity about gymnasiums through our preoccupied myths about gymnasiums…

Now let’s bust some so called myths about gymnasiums and working out.

People think that once they join the gym the moment they leave it something catastrophic will happen to their body

Well I used to go through this same phase when i was a bit young so I don’t blame you because I’m 18 and I used to be in this misconception so me saying this is foolish will be hypocritical. But I’m a regular gym guy or at least used to be thanks to corona virus but that being that this thing people say is to totally false and absurd, when you go to the gym you will lose weight you will have a good looking body and your skin will remain toned,you will feel fit and free. And maybe if you leave the gym for a month or two the most which will happen is you will put on some weight and you will feel not so enthusiastic the first few days without gymming but nothing more than that happens, this myth was created for those body building athletes who take steroids and strong proteins in their diet as in their case maybe something catastrophic may happen if they leave the gym for a considerable amount of time of course but if you want a good looking muscular body not the so called beastly body you won’t have any issues,that’s why it’s wisely said to have one or two weights at home all the time so that whenever a mean year like 2020 comes you will be able to take care of yourself.

2. I don’t have time.

Well my my my just tell me what do you do with your time. It doesn’t matter if you are a student or a working class person we all should think about our physical well being because a good body helps to produce good results both in academics and in your work place. Let’s talk about science exercise helps producing dopamine which what we call as the pleasure hormone and in turn that’s why after an intense workout there will always be a sense of happiness and elation so if you are a student it is definitely helpful to go to the gym and to be the best version of yourself. As workout will help you to do whatever you do in a best manner possible so that you excel in all your endeavors.

3. We have to take protein or artificial stuff to get a good body.

Yeah yeah i know these myths are the brain child of our so called excuse makers who don’t go to the gym on purpose. So no you can take protein for better quick results but you can deny that too as by going for a protein rich diet just eat a lot of greens if you are vegan or vegetarian or if you are my kind go for animal proteins they help, so no it’s optional to take those artificial proteins you may take it or you may not take it both of them will reap you the same results just the artificial one may give results a bit earlier than the natural one. Well every good thing takes some time to be made right.!

4.Accidents happen in the gymnasiums.

Well I guess for this fireball we should thank Final Destination movies, just kidding XD. Well it’s something which rarely happens and if it does then consider that day as just a bad day. As most of the equipment have fail safe or there will be a lot of people and trainers to assist you unless the gym is haunted or it’s in a really bad shape.

5.Gyms are not for me and I can’t have a good body because I was born this way.

Seriously you believe that or you want yourself to believe that huh..? There is no such age to go to the gym and there is no age limit to work on yourself and to get rid of your self esteem issues as you are skinny or chubby or et cetera we all deserve to live a happy and healthy life so make you choice quick because time and tide waits for none…………

Challenges faced by the poor communities during lockdown

Women walk through a deserted village in India during the lockdown, April 2020.

COVID-19 and the lockdown have decimated incomes and threaten the food security of India’s rural population.It has been more than a month since India’s Prime Minister, Narendra Modi, announced a complete lockdown across India with just a few hours’ notice. At the time of his announcement, the country had no more more than a few hundred cases of COVID-19. However, Modi felt the country could not afford an outbreak of the virus. This is true, given that we have among the lowest access to and quality of healthcare in the world.

Here is the foundation that helps a lot to the poor people:

Mann deshi foundation:

Mann Deshi is a rural women’s organization dedicated to the economic empowerment of women. We are located in Mhaswad, a drought-prone area of Maharashtra. We run the country’s first cooperative bank for and by rural women, 20 business schools, and chambers of commerce that help women micro entrepreneurs set up and grow their businesses. They also run a community radio station that reaches about 100,000 people.

The Prime Minister asked communities to band together and support each other. For the poor, who have few financial resources and no income coming in, this is an enormous ask. But we have been deeply inspired to see, all around us, thousands of acts of kindness and resilience. Small and marginal farmers have begun distributing their produce free of cost to vulnerable families in their villages; neighbours, who have barely enough to feed their own families, have begun sharing their vegetables from their kitchen gardens; and when our grassroots workers came up with a list of over 10,000 families who were facing food insecurity, a generous funder and community volunteers stepped forward to support the most vulnerable with essential food and hygiene items.

While immediate food relief is a concern, so is safety. Since income had dried up for most women, our field staff wondered about the possibility of making masks as a source of livelihood for some.

Here are some people who work with their own creativity

Roopali Pavnikar, whose T-shirt making business had been suspended, offered her machines to cut large swathes of cloth.

Ranjana Kulshetty, who makes jute bags, offered her 10 sewing machines to start making masks.

Accredited social health activists (ASHA)

It monitors the health of their villages. These are our nation’s front-line healthcare workers; tens of thousands of women who live in every Indian village, and who go door-to-door monitoring the health of their community. Unfortunately, they are also amongst the most poorly paid government workers. During this time, they regularly visit up to 100 households each, collecting detailed medical information and reporting COVID-19 cases or suspected cases to the state. And they are doing this with no protective gear. We have distributed masks and sanitizer to about 1,200 women and are setting up a counselling and support service for them.

Those poor people are struggling a lot lockdown for poor people means more hunger, no food. So there is some foundations and help centres who gave food to eat clothes and who are facing financial crisis.

DO IT: it’s teamwork

Teamwork abilities are basic to your success at work, regardless of your industry or employment title. Functioning admirably with customers, associates, administrators and others in your working environment can assist you with finishing errands effectively while making an agreeable domain both for yourself as well as other people. An association is that underlines acceptable teamwork abilities is ordinarily a solid, advanced working environment.

Teamwork abilities are comprised of numerous other delicate aptitudes you can work to create after some time. Here are only a couple of instances of characteristics that can assist you with improving your teamwork skills:

Communication: The capacity to impart in a reasonable, effective way is significant to having great teamwork skills. When working with others, it is significant that you share important contemplations, thoughts and key data. There are a wide range of kinds of relational abilities including both verbal and nonverbal.

Responsibility: Inside the dynamic of teamwork, it is significant that each gathering included both comprehend the work they are liable for and puts forth the attempt to finish said assignments on schedule and up to the normal norm. With the whole group working appropriately by taking responsibility for their own work, they can cooperate towards a shared objective.

Genuineness or Honesty: It is essential to be honest with your group. This may mean sharing a difference, clarifying that you couldn’t finish a specific assignment on schedule, or sharing another turn of events. Without honesty, it tends to be hard for a group to create trust and along these lines cooperate proficiently.

Attentive or Good listener: Much like communication, undivided attention abilities can assist a group with understanding and trust one another. Good listener is the demonstration of putting forth an attempt to concentrate eagerly on one individual as they share their thoughts, musings or emotions. You may likewise ask follow-up inquiries to dive further into what they are communicating.

Empathy: Having empathy for your partners can permit you to all the more likely comprehend their thought processes and emotions. Profoundly seeing how others think and work can assist you with communicating with them in a manner they will react to emphatically.

Step by step instructions to improve your teamwork skills:

While it can require some investment and work to improve a delicate ability, for example, teamwork, it is absolutely conceivable to fabricate these characteristics. Here are a couple of steps you can take to improve your teamwork skills:

Get genuine input: It very well may be hard to recognize your own territories of progress. Finding a confided in companion, associate or coach that can offer you legitimate criticism about your cooperation qualities and shortcomings can assist you with improving them.

Set individual objectives: Utilizing both your own perceptions and input from others to shape attainable, applicable and time-compelled objectives can assist you with improving each teamwork skills in turn. Utilizing the SMART objective system is a simple method to set proper objectives for your profession.

Practice: It requires some investment and practice to see upgrades in your range of abilities. Give close consideration to your teamwork associations for the duration of the day both all through work. Find a way to rehearse the particular characteristics you are attempting to manufacture.

Copy others with strong teamwork skills: At the point when you see instances of extraordinary teamwork, observe and recognize why the communication stood apart to you. Apply those characteristics in your own communications when working with others.

Indian education system need serious reforms

Indian Education System Needs Serious Reforms

Our Indian Education System needs serious reforms and changes. India needs reforms from basic itself. The preferred choice of learning is memorizing facts. Here to judge the student’s talent has only one parameter i.e. percentage in board examination. So students just mug up and indeed Indian education is spoon feeding.

There is no practical knowledge in our education system. Our education system mainly focuses on theoretical knowledge. Some basic theoretical knowledge is needed but our education system focuses more on the theoretical knowledge. The Indian education and social systems are very hard on kids and completely ignore their feelings, opinions and ambitions. Kids are pushed to study from the age of 3. Non performers are treated as dolts and ostracized by parents and society. My opinion is this, our education must be all round developer. It should be based on creative rather than mugging. Practical or Visualize education must be promoted.

In India we say IIT’s and IIM’s are the best institutions. To get admissions in these institutions one has to do lot of hard work all throughout days and nights. Those who get admissions in these institutions, it’s a boon to them.

But if we consider the global level, where do these institutions stand??

According to “THE TIMES HIGHER EDUCATION” only two institutions in India are among the top 200 universities. They are IIT-Delhi at 154^th rank and IIT-Bombay at 174^th rank . No other universities from India, whereas in United States, there are 58 universities in that list and Harvard University at the top most. In UK, there are 29 universities, in china there are 8 and in Japan there are 9 universities.

There was a joke to describe the situation of Indian Education System –

A student is sitting idly in class while others are furiously jotting down the professor’s words.

Professor: why are you not taking notes??

Student: I already have it from my grandfather.

What I m trying to tell is we are following the same algorithm again and again. And we are expecting a wonderful result. If we want to get the desired output, we have to make changes in that algorithm and execute it. Or else we will keep on saying that India is a developing country.

To put in a nutshell –

India Reforming its education will become Developed from Developing.

Indian Education system in needs serious reforms and the steps that should be undertaken are:

Despite having the desire and skills, thousands of students in the country were not able to pursue higher education. Only 15 per cent of the students in the country have access to higher education. This situation should change. The Central and State governments should work towards making the higher education accessible to all.
The varsities were burdened with the conduct of examinations, evaluation and publication of results. This needs a change. The universities should take up more research, publish research papers and bring in more innovative technologies.
According to a global survey conducted in 74 countries, India was ranked 73rd in terms of quality of education, while China got the top spot. We need to do more to improve the quality of our school education.

Thus, it is high time that we take certain steps immediately so that not only the level of education is increased which will enhance an individual’s knowledge but also it will in turn lead to the up liftman of the country that we really need and certainly India will become one of the best in terms of education and soon it will be a developed nation. Hence, it can be rightly said that Indian Education System Needs Serious Reforms.

Reforms should begin with schools

Schools play a vital role in shaping a person’s social and professional growth. The conventional schools in India focus on nurturing the children to face the competitive world outside. Examinations and assignments are encouraged by them as tools to assess the capability of the students. Whether a child was knowledgeable or not depended on the marks he/she scored. Many activists today who oppose the Indian Education system are of the opinion that the schools teach the students in learning things by-rote and not to understand things through application. National Survey conducted few years back reveals that, more than 80% of the school principals in India blame rote-learning as the reason for poor standards to learning in students passing out from schools. Of these, nearly 70% of them felt that the curriculum followed in India today did not give sufficient scope for creative thinking.

“Focus should be on Skill-based Education: Give a man a fish and you feed him one day, teach him how to catch fishes and you feed him for a lifetime”

Latest trends in the Indian Education System

A typical Indian classroom is characterized by long hours of lectures by the teacher with very little focus of the students ability to comprehend. However, Indian Education system today is seeing many technology-driven innovations for students. Smartclass from Educomp is such an example. Smartclass is essentially a digital content library of curriculum-mapped, multimedia-rich, 3D content. It also enables teachers to quickly assess how much of a particular lesson students have been able to assimilate during the class. Once a topic is covered, the teacher gives the class a set of questions on a large screen. Each student then answers via a personal answering device or the smart assessment system. The teacher gets the scores right away and based on that, she repeats parts of the lesson that the students don’t appear to have grasped. Another example is the launch of YouTube channel Edu India, which is an Indian curriculum focused education channel. Some other players in this sector who have come up with innovative ideas in changing the education system are Everonn Education, NIIT, Core Education & Technologies, IL&FS, Compucom, HCL Infosystems, Learn Next, Tata Interactive Systems, Mexus Education, S. Chand Harcourt and iDiscoveri. We also see a lot more schooling options available today as a replacement to the conventional mainstream system. In his article, Vaibhav Devanathan of LaughGuru has emphasized that the high-level of stress in students caused by the mainstream schools have given rise to various alternative methods of schooling in India like Montessori schools, Krishnamurti schools, Home-Schooling and Gardner’s Model.

Future

Indian Education Systems predominantly follows the system laid by the British. Although we can boast of having the IITs, IIMs and some of the best law and medical colleges, India’s contribution to the world of innovation is close to none. Our education system should therefore focus on churning out not just engineers, but also entrepreneurs, artists, scientists, writers etc. all of whom are influential in the development of the economy.

“Minimum Support Price”

Minimum Support Price (MSP) is a kind of guarantee of a minimum price for the agricultural produce in India to purchase directly from the farmer. The price of msp is set and announced by Government of India at the beginning of the sowing season for certain in the basis of the recommendations of the Commission for Agricultural Costs and Prices (CACP) crops to protect the producers i.e. farmers.

Reason behind the idea of MSP is to counter price volatility of agricultural commodities due to the factors like variation in their supply, lack of market integration.

The CACP is an attached office of the Ministry of Agriculture and Farmers Welfare, formed in 1965. It is a statutory body that submits separate reports recommending prices for Kharif and Rabi seasons.

The Commission for Agricultural Costs and Prices (CACP) takes into account several factors while deciding the MSPs of Rabi and Kharif crops. These factors are;

1. A minimum of 50% as the margin over the cost of production.

2. Demand and supply.

3. Changes in input prices.

4. Input-output price parity.

5. Effect on the cost of living.

6. Effect on the general price level.

7. Trends in market prices.

8. Parity between prices paid and prices received by the farmers.

9. International price situation.

The minimum support price of 22 crops is declared by the the ‘Department of Agriculture and Co-operation, Government of India on the recommendations of CACP’.

The list of crops are as follows-

Cereals (7) – paddy, wheat, barley, jowar, bajra, maize and ragi
Pulses (5) – gram, arhar/tur, moong, urad and lentil
Oilseeds (8) – groundnut, rapeseed/mustard, toria, soyabean, sunflower seed, sesamum, safflower seed and nigerseed
Raw cotton
Raw jute
Copra
De-husked coconut
Sugarcane (Fair and remunerative price)
Virginia flu cured (VFC) tobacco

The Minimum Support Prices for all mandated crops is increased by the Cabinet Committee on Economic Affairs (CCEA) chaired by Prime Minister Shri Narendra Modi on June 1, 2020.

MSP comes out to be major relief for farmers in case of distress sale and procure food grains for public distribution.

ROLE OF SPORTS IN SCHOOL

Importance of sPORTS in lIFE

Sports should be given importance at school level because it gives the base of in cultivating sports activities at school level. Sports activities at school level works towards the child’s overall benefit. If there is some sports activity in students daily activities then it would contribute toward his overall brain development and physical development. Earlier more importance was given to grades rather than any extra curricular activities. But since then education system has been changed and no more focus is given on holistic development of students. To make students all rounders , schools are giving equal importance on sports and academics. Students need to keep a balance between sports and education to excel in both the fields.

Advantages of sports

Social interaction – Playing sports in school and participating in school sport team helps children to socialize and bond with each other. Physical health – playing sports daily will make a student healthy and stress free which in turn will boost his performance in school. Boost confidence- Sports helps students to gain confidence by playing with their classmates and engaging in friendly competition. Leadership skill- Playing in groups require a student to lead his/her team, which not only boosts his confidence but is also a great practice for future. Sports in education helps to develop mental growth and increases the power of reasoning of students. Being actively involved in sports can help students relax from their daily routine of learning syllabus and reduces exam stress. One needs to keep a balance between work and play to keep the body and soul inn sync. Sports not only makes a person strong from outside but also develops a fit and sound body. Qualities which sports can teach us are : Tolerance Patience Handling pressure Team spirit Proficiency to share victory and defeat Obedience Will power Self- confidence The curriculum should include sports for an all round development of a child. A good academic background is important towards pursuing a career in sports as education qualification is necessary in the long run. Sufficient amount of school time should be allotted towards sports and physical training. A good educational backup will help to maintain a good lifestyle beside continuing sports. click here for more courses on sports. Sports are a crucial part of a student’s growth and development. They help in the development of mental health and physical fitness of the body. The school not only aims to improve a student’s physical abilities but also instill a sense of good sportsmanship in them

NEED of sports for children

Taking part in sports is important for children as it reduces stress and enhances their mood. Sports builds healthy bones and muscles, increases fitness, improves sleep, helps them socialize, improves their cooperation skills, boosts self-confidence and lowers the risk of getting obese.

Sports education in school education

*) Can stay healthy: Regular physical activity in the form of sports can help students to stay healthy and avoid unwanted illness. One of the most important benefits is reduced risk of obesity which is otherwise a common problem among today’s kids.

*) Maintain good fitness level: Being involved in sports activities help students to avoid formation of excess fat deposits and thus stay fit and slim. The training activities for the sports help them to develop a good posture which is an important factor of staying fit.

*) Boost in self esteem: Several research studies have noted that playing sports can enhance a child’s self-esteem and self-confidence. Even small gestures such as a handshake from the coach, a pat on the back from their team mate, a high-five from an opponent or praise of words from parents and friends can boost their self esteem as a student.

*) Be more social: Being a part of sports team helps them to interact well with people of all ages. Making friends and respecting diversities with a more open mindset becomes easier.

*) Improved teamwork and cooperation: Sports competitions and matches needs a very good coordination, teamwork and cooperation. These skills will help students when they grow up as tomorrow’s individuals. In addition to participating in individuals sports, team sports improves their role as a team player which helps them a lot when it comes to group projects both in academics and future career.

IMPROVES SOCIAL INTERACTION

Playing in a team helps children to develop many of the social skills they will need for life. Sports teaches them to cooperate, to be less selfish, and to listen to other children. Sports also gives children a sense of belonging. It helps them make new friends and builds their social circle outside school.

SPORT – A TEACHER OF QUALITIES

Discipline. One of the most important things in life is to learn how to train yourself to know your own limits and goals.Respect. Having respect for your coaches in sports helps kids later on in life when dealing with adults or authoritative figures.Friendship. Overcoming AdversityLeadershipResilienceTeamwork.

Sports Education IMPROVES confidence

As your strength, skills, and stamina increase through playing sports, your self-image will improve as well. With the renewed vigor and energy that comes from physical activity, you may be more likely to succeed in tasks off the playing field as well arson it.

HEALTH AND FITNESS

For most people, taking part in sport will improve your general health and well being. Playing sports helps reduce body fat or controls your body weight. Sports allow you will gain the satisfaction of developing your fitness and skills. Sports can help you fight depression and anxiety.

Leadership skills

*) As a leader and authority figure, your fellow team members are likely to follow you down any behavioral path you choose.

*) As a leader and authority figure, your fellow team members are likely to follow you down any behavioral path you choose.

*) As the leader of a team, awareness is key. There’s no absolute method to leadership, and your approach to certain scenarios should be heavily influenced by external factors.

*) Sport is intrinsically passionate. You feel the same set of emotions out on the pitch every weekend: euphoria from victory and disappointment in defeat.

*) Leaders, and in this case particularly coaches, live and die by their decision making. As the creator and implementer of a strategy off the field, or key figure in decision making on it, you need to have the knowledge and ability to stand by the strength of your convictions.

CONCLUSION

Engage yourself in at least one sport because it drives your mind off from everything in the world and makes you more optimistic.

Role of Sports in Schools

In Indian schools, sports and games are given less importance since it is considered merely a physical activity. But sports and games include more than just the advantages of physical activities, it enhances confidence, self-esteem, and increased focus, making them an essential part of the classroom. Games and sports should be an integral part of the life of a student. A student should study hard to be successful in different tests and exams. But he/she should also play sports for the overall development of a student.

Need of Sports in Schools:

It does provide a sense of togetherness when children participate in school sports, and being part of a group, supporting them to work in a team environment. Additionally, it lets students communicate professionally and amicably with classmates. It also helps to understand to consider teammates’ interests, and to exercise mutual understanding and gain cooperation. Working together, sharing time, mental space and other tools lead to knowing one another. It also helps take turns to play and learn how to deal with success and failure as a group and as a squad. These interactions can make companionship and lasting friendships with schoolmates much easier, which can help make kids more sociable in the future career.

In defence of school sports day: 'It's not just about winning – it ...

Several studies have shown that children who participate in sports and recreational activities are less eager to transition into criminals. How does it work? Committing to sports lowers the amount of unmonitored free time on their hands and prevents monotony. This makes for less attractive options such as smoking, drugs and booze. It has been discovered that girls who play sports do better at school and learn the importance of setting goals, planning, making decisions all of which can be important sections of workplace success, and provide a holistic development to their overall personality.

There are several benefits to playing sports, and that tends to lead to balanced intellectual development. It teaches life skills to the children, such as interpersonal skills, team effort, management, endurance. It inculcates trust, discipline and play without transgressing the rules. It builds gamesmanship, above all, which is very important where it helps to handle both winning and losing with grace. All of these experiences and behaviours, like job, are also useful in their future lives.

Role of Schools in Sports:

Schools should provide time table and setting for both supervised and unsupervised sports. Because with the guidance of coaches in various sports, supervised session can be task related. This will help kids pick which games they want. But monitored sports could cause children of younger ages too much inconvenience. Several research teams in the western countries have ascertained the negative effects of the inflexible sporting framework in the schools. Unmonitored sports environment gives children a choice of sport and let them loose without restrictions or laws on the fields. But to guarantee the children are safe, one has to allow basic supervision. In addition, one of the main advantages of unsupervised sporting is that it allows children to construct their own teams, guidelines and so on, thus allowing fun and creative thinking to flow without adult supervision.

Conclusion:

Little by little, educationalists and government authorities have acknowledged the importance of ‘games and athletics’ and have undertaken steps to making them an important part of the school curriculum today. And times are changing and games and sports that have only been viewed as a ‘break period.’ Now games and sports have become a modern tool that helps to grow the students’ latent sporting talents. If the government and educationalist initiatives are applied consistently, in the future one can see a different face of the students.

Education as a Human Right

Education has for the past seven decades been a globally acknowledged fundamental human right, thanks to the Universal Declaration of Human Rights asserted by the General Assembly of the United Nations on 10 December 1948.

While this resolution does not mean that every citizen in the world was immediately granted overnight access to a quality education, it has profoundly changed our society for the better. The right to education has since been enshrined in numerous international treaties, national constitutions, development plans and others.

An Introduction to Human Rights | Australian Human Rights Commission

It has become increasingly evident that education is the most effective tool to foster prosperity and equality. Education offers considerable advantages not only to the individuals that receive it — these educated and empowered individuals continue to create ripples of constructive change in their communities, societies, and ultimately the entire world.

Helps in coming out of Poverty:

Quality education is the prime element that inspires people to rise out of poverty as they are empowered with essential skills that are required to find employment. According to the UNESCO Global Education Monitoring Report, every additional school year increases the taxable income of a person by about 10%. In addition, it has been shown that median wage increase by $5 in low-income countries and $2.50 in low-middle – income countries for each $1 invested in additional education. This shows that the most successful way for someone to increase their income and rise above deprivation is to get an education.

As more citizens become educated, national and global economic development is also undergoing a sharp increase. Education increases the labour force’s intellectual resources which allows for increased productivity of labour. The end result is a national economy more comprehensive and prosperous. Quality education has also allowed the exponential rise of new innovations in technology, products and processes. It is no accident that the planet is more educated than ever before, and it also happens that we are progressing exponentially in research and technology in unparalleled ways, which also helps move forward the world economy.

Makes the World a safer place:

Without proper education, many people wind up turning to crime just for getting by. Another research conducted by the Economic Opportunity Institute revealed that missing just one extra year of early childhood education made children 70 per cent more likely to be prosecuted for a crime when they were 18 years old.

Education teaches people right from wrong and helps them to find out how to become a contributing member of society. Therefore, education aims to minimise crime levels in places which focus on providing quality education to the children of their country.

Helps in bringing gender equality:

There is still a long way to go until women in every nation on earth experience equal rights but education is the most sure path to achieve this goal. Education was gradually but steadily narrowing the gap in gender inequality worldwide. Getting more girls to school and having equal access to education leads to countless benefits for the girls as well as their family members, community and nations as a whole.

The beneficial effects catalysed by just educating girls are truly profound. According to statistics collected by Global Partnership for Education (GPE), educating girls ended up avoiding more than 30 million infant deaths under the age of five, and 100 million deaths of adults aged 15 to 60. Providing universal higher schooling could virtually end child marriage practices. If a standard 12-year education was given to every female worldwide, the global lifetime earnings for women will rise by a whopping $15 trillion to $30 trillion USD.

It is plainly obvious that trying to educate girls saves lives, provides economic development, reduces instances of forced marriage, plus countless other great social benefits. At the moment our planet is undergoing a huge challenge with global growth. The number of people has risen sharply and substantially and is causing excessive pressure on the planet

Education is a powerful instrument for moderating the growth of the population. For women, an additional school year reduces the likelihood of motherhood by 7.3 percent. A perfect example can be seen in Bangladesh that demonstrates the impact of schooling in raising the population. Through increasing awareness and support among married women on contraception, fertility declined from an average of 6 children per woman in 1975 to about 3 children today.

Conclusion:

Training is a vital part of the puzzle from empowering women to minimizing violence, to fighting climate change, ensuring our environment continues to grow better and better every day. The beneficial effects of educating the community end up cascading in countless ways across the entire earth.

Data Science Simplified : )

undefined Data Science is the process of gathering, analyzing, and visualizing large voluminous amounts of data to gain some insights or knowledge about it to make better decisions. If needed, machine learning algorithms ( clustering, Neural networks, etc) and NLP are also used. The data used here can be structured ( 6 digit pin code, dates, credit card numbers) or unstructured ( audio files, videos, email messages, etc). Data science helps us to find and express solutions to business problems. Hence, we can say that Data science enables the creation of data products.
Some of the real-world applications are :
The recommended movies and products displayed to us in the online sites ( Netflix, Amazon, etc) are implemented with the help of Data Science. It is also used to predict the demand for particular brands based on customer preferences and shopping behavior. It is widely used in the shipments industry to calculated the optimized routes etc.
undefined The Data Science process: It typically consists of six steps. They are 1) Setting the research goal, 2) Retrieving the data, 3) Data preparation, 4) Data exploration, 5) Data modeling and 6) Data visualization.
Setting the research goal: Data science helps us to find and express solutions to business problems. It is usually applied in the context of organizations. A project charter is prepared that contains information about the research – data and resources needed, benefits, timetable, and deliverables.
Retrieving the data: With the evolution of the Internet and smart technologies, data is grown as Big data. Sometimes, the data is extracted from the web using web scraping methods.
Data preparation: The collected data ( .csv, .pdf, or .txt formats) is cleansed to remove the outliers (data that does not fall within the range or boundary), bad data, etc. The database system used for loading the data is MySQL or PostgreSQL.
Data exploration: Statistical & predictive modeling methods and probability distributions are used to explore the patterns in data. This step is often called Exploratory data analysis ( EDA, in short). PYTHON or R programming is extensively used in Data Science. Jupyter, Spyder, or Pycharm integrated development environment can be used for writing the coding in Python language. It offers interactive coding ( My goodness, what an amazing feature it is !!!) with Jupyter Notebooks which enable intermixing of code, module outputs, plots, and charts, all within one seamless notebook.
Data modeling or Model building: Either the predictive modeling techniques or Machine learning algorithms can be used to build a model. It involves selecting the variables for the model, model execution, and diagnostics.
Data visualization: For midsized data, the standard libraries supported by python is used for presenting the data distribution in a visual form. Tableau, Microsoft Power BI can also be used for visualizing them.
We shall discuss the amazing Python language features in significant detail sometime later.

TIPS AND TRICKS TO CRACK THE COMPETITIVE EXAMS

The season of competitive exams is around the corner and we know you are doing all you can to crack these exams. These exams are designed to check your knowledge in particular sections. In this post we have tried to give you some important tips to crack any competitive exam, be it SSC, IBPS, Insurance, NDA, etc.

SMARTLY PLAN YOUR WORK

Once you have made up your mind to prepare for a competitive exam or to enter a particular sector, the most important thing is to plan your way. Get a rough idea when these exams are conducted in a given year and calculate how much time is with you for your preparation.

In all the competitive exam what is required essentially is your presence of mind. Studying till the last moment will only lead to stress and exhaustion. Before formulating your preparation strategy, chalk out the syllabus and measure your comfort level in individual section. Suppose you feel you are not good in reasoning or essay writing, divide your time table according to it and give extra time to these.

LIST PREPARATION

Once you have a sense of the syllabus, make a list of the books or study material you would be requiring for the exam. Study material for the areas like Verbal Abilities, Math and English should be collected.

BALANCE YOUR TIME

Make a daily time table and do not forget to include your recreational activities in it. Also try to shuffle the subjects so that you do not get bored. You should try studying for at least 4 hours a day. Take time out for reading newspaper daily. 30 minutes for this would be sufficient, this will certainly help you prepare for your general awareness section.

PREPARE YOUR OWN NOTES

Whatever you study, try maintaining a notebook for it. Go through this notebook at the time of revision.

PLAN YOUR DESTINY

Set a finish date on your mobile, calendar or put it on your table. By this date you should finish learning new concepts. It is important that you stick to this date. After this you can start applying what you have learnt and see your performance by giving mock tests, practice previous year papers etc.

PREPARE FOR QUANTITATIVE APTITUDE

Quantitative Aptitude should be given utmost importance at the time of preparation. Try practicing questions daily. Go through the concepts first and then solve problems. Make a note of important formulas, theories and corollaries. You should be thorough with tables, square roots and cube roots to do calculations quickly. Quantitative questions are not difficult to solve, all you need is practice and speed to excel in this section.

DEVELOPING VOCABULARY

Improving your vocabulary will help you a great deal in your English section. Questions on Synonyms, Antonyms and One word substitution will become an easy nut to crack. This is the part which is not given due importance by students. Having a good vocabulary will do you no harm instead it will also help you in your Group Discussion and Interview round ( only if you wish to sweep others by your command on language and some flowery words

REASONING

Practice questions on age, direction and distance, seating arrangement and Venn diagram. They are almost asked in every competitive exam. You should also work on your speed. Try learning or making your own short cuts to solved a particular set of question. This is the part where you cannot cram anything. All you need to do is to apply your brain and get done with the question and that isn’t a difficult task.

Zamdoodh

I have been very lucky when it comes to ‘homes’. Now, one may ask why I am using the plural form of a word which for most people translates into love and comfort. Well, I’m a fauji brat and I have been quite fortunate for having been to and lived in so many places across India that for me, home isn’t a place where we live, it is much beyond that. More so because we usually live in places for not more than 2 years so you must understand that I have to arrive, like, love and miss a particular place in less than 800 days.

As a child while most people associated their favourite place with their favourite restaurant or say, some really good friends, I always have fallen in love with those cities and towns which were very quaint and tiny, filled with people who had nothing to do with the world outside. For them, the place was ‘ghar’ and like most Indians they had sworn to not leave their ‘ghars’ ever. We, the fauji guys were simply ‘fauji jo aate jaate rehte hain aur border par hote hain.’

Today, while having my lunch I ate some curd which reminded me of my first love story which began long back, around 16 years ago. The memory is still as fresh in my mind as a daisy. I was also watching the news, something to do with the bitter bilateral relations between India and China where Ladakh is now on the butcher’s block. Let’s not get into the news here. I wanted to tell you all about my experience of having lived in Kashmir, very near to the border. It’s a very simple one but I’m sure you’ll enjoy.

I think this was somewhere in December. My birthday is on the 27^th so back then mum had decided to bake me cake. You don’t usually get a maid in Srinagar but we were lucky to have found one. Maa and I were looking for the cake tin and other paraphernalia required for making my birthday a huge success, invitees for which were me, maa, baba and my favourire- Raja Begum.

I don’t remember much of her but maa tells me Raja Begum’s name was Shehnaz. Heaven knows who named her raja and why but she loved it and didn’t like been called Shehnaz, nor ‘Raja’ or just ‘Begum’. Meticulous and organised to the tee, her routine was set. She would come, make herself do ande ka ‘aamlet’, have some tea, talk about how beautiful Kashmir is while washing the dishes, dance around with the broom for some while and then leave. I don’t know if she really helped my mother with the chores but in an awfully cold place like Srinagar with connections snapping every now and then, my wailing self to top it all, I reckon Raja Begum was a pleasant presence.

She was the one who had taught me how to walk. I was almost 2 and wouldn’t move an inch from my stroller. I used to just sit there either crying or eating mashed apple looking outside the window. My Raja Begum took it on herself to teach me the art of moving on two feet and she was very successful I must say, it’s been 19 years since and I have only improved. She took me in her arms one day and put me on the floor and as expected, I didn’t do anything. ‘Haraamzaadi, tum chalegi nahi?!, yelled Raja Begum and within no time I had started to walk to my dear mother’s utter pleasure.

So now I hope you understand what value Raja Begum holds in my life. Coming back to my birthday party prep in full swing, as always, Raja Begum walked in, made herself an ‘amlet’ and since she was loving herself a bit more that day, she used three eggs that day instead if two thus using up all we had.

‘Arey ab kaise cake banega Raja Begum! Ande khatam’, said my poor maa.

‘Usme kya beti? Zamdoodh daalo, cake ko banega.’ For those of you who don’t know, Zamddodh is curd/yoghurt which apparently is used to make cake sometimes. My mum didn’t know this and asked Raja Begum if it would turn out edible to which she replied, ‘ Kyun nahi banega accha? Raja Begum ko aata cake. Hum Kashmiri daalte hain zamdoodh. Aap Hindustani nahi istmal karte honge.’

We made the cake and it was tasty and while it has been so many years, I’ll always remember how Raja Begum felt she wasn’t Hindustani enough. She stands for the many Kashmiris who don’t feel like a part of India but alas, in spite of all the constitutional changes and the political efforts, they are still Kashmiris trying to save themselves from us Hindustanis.

Burden of healthcare on poor

When it comes to health care, every individual dreads it. Health care costs are taking a large chunk out of the savings of an individual. These costs make the lives of poor people more vulnerable. Though India is becoming a destination for foreigners to avail affordable health care, many Indians find health care services unaffordable. The treatment costs are rising at a much faster rate than inflation for both rural and urban areas. Also inefficiency of government hospitals and pharmacies have led people to turn towards private players resulting in increased health care costs.

The private expenditure on health care is around 4% in India, which makes it one of the highest ranking countries when it comes to private expenditure on health care. However, major costs of healthcare are born by individuals rather than insurance companies or employees.

A research paper in BMJ, a medical weekly, reported that 55 million Indians-more than the population of South Korea- were pushed into poverty because of out of the pocket health expenses between 1994 to 2014. Out of those 55 million, 69% (38 million) were impoverished due to expenses on medicine alone. This study also reported that 80% Indians incurred out of the pocket expenses in 2011-12 which was 60% in 1993-94. The contribution of medicines was more than 67% of these out of the pocket expenses in 2011-12.

Government has rolled out various schemes to ensure that poor people don’t have to bear the costs of medicine. However, as per study by India’s largest national survey on social consumption conducted between July 2017 and June 2018, reported that 90% of India’s poor population do not have any health insurance. Despite of many health insurance schemes like Rashtriya Swasthya Bima Yojana (RSBY, National Health Insurance Scheme), which was precursor of PMJAY, the central government health schemes for government employees, the Employee State Insurance Scheme for formal sector employees, the poor did not have any kind of health insurance.

The health insurance coverage in India is poor because the private health insurance industry has not yet developed in India and the number of people who are willing to pay for health insurance are very low. Also the insurance premiums are high which makes health insurance unaffordable by many poor people. In rural India, people have limited access to healthcare services like doctors and hospitals, thus they do not prefer to buy health insurance.

This condition led the government to roll out an effective scheme and the result was Ayushman Bharat- National Health Protection Scheme(AB-NHPS) in 2018. The scheme is targeted at following categories:

Poor
Deprived rural families
Identified Occupational category of urban workers’ families

Benefits of this scheme

This scheme defined benefit cover of Rs 5 lakhs per family per year for secondary and tertiary care hospitalisation.
There is no cap on family size and age under this scheme.
This scheme will be cashless and paperless in public and enlisted private hospitals.

With Covid-19, poor are facing a lot of issues and all they need is support majorly in financal ways.

MBA (Master of Business Administration) – Gateway to Top Jobs

MBA (Master of Business Administration) is a master degree programmer in business administration.

Before jumping to the conclusion that a Master’s in Business Administration (MBA) is the right path for you, stop and ask yourself why. The hunky-dory vision of life after MBA may not be so easy after all. Not every management graduate receives a cushy job and dream salary package. You must have your goals in place to be able to establish a solid and successful career after an MBA.

The usual reasons for doing an MBA these days:

It earns you more money

It gives you a promotion in your job

It helps you quit a job that sucks

Why pursue an MBA

To launch a progressive career

To make a shift in career, if you already are an experienced professional

To nurture an innovative outlook

To network with the best in the market

To add a brand value to yourself

To enhance personal growth

To start a business/ start-up/ turn entrepreneur

To move to another location

Scope of an MBA amongst Current Market Trends

Pursuing an MBA will give you skills that you may use to solve day-to-day business and management problems. MBA courses are more relevant today than ever before because thought leaders are needed to exploit the rapid growth in the Indian economy.

Unique Knowledge

Cut-throat competition is a reality. It is not uncommon for senior employees who have experience but lack an up-to-date skill set to lose out to younger colleagues who have pursued an MBA.

Specialization

There is an increased specialization of careers in the service sector. This has led to emergence of specialized subjects in which you can pursue an MBA. Through subjects such as finance or marketing, you will not only learn the basics of business, but also be able to create a niche for yourself. You can look for the availability of a course of your liking in the best B-schools of India online or through appearing for their entrance exams, if any.

Better pay and Scope for Promotions

Pursuing a course such as a 2 year or1 year full time may change the direction of your career. It is an added academic achievement, which may increase the likelihood of getting a raise and promotion. It may also open up opportunities for jobs that you were not eligible for before because of its orientation towards leadership and team-building.

Entrepreneurship Skills

Startup India and other initiatives have made the Indian economy conducive to the establishment and growth of businesses.

The curriculum of a one year MBA or any other MBA courses in India will train you to differentiate between a good and bad strategy business strategy. You will learn how to give your business a global outreach, how to adopt techniques to attract external funding, and how to hire the best minds in the job market.

Having an MBA on your CV may translate into job security because you will still be able to find a job even if your business does not perform favorably.

India as an Emerging Economy

Emerging economies are proving to be fertile ground for MBA graduates, because it is easier to navigate unstructured markets with a structured mind. Companies are constantly looking to expand in such economies, and they need professionals trained in business and management to give direction to their growth.

The increase in domestic and foreign demand coupled with expansion in finance, real estate and investments are expected to cause a surge in India’s growth story, and an MBA degree is best designed to take advantage of it.

MBA is a biggest opportunity for future security ,an mba aspirant can do anything in industrial sector .mba is one the most big job oriented professional programme and one which has been sought by the students .after completing this degree you may become the manager or can start their own business.

The MBA degree was initiated in the late 19^th century in the USA. The MBA degree has been started to produce the sound management professional equip with the basic and advanced knowledge to stand the business administration.

Today, the world is growing in the fields of marketing, industrialization, financing and education. The MBA programme has specially been designed for the candidates who are executing the administration of the industries or related field.

Courses :- For the admission in an MBA programme, many institutions require the GMAT 2020 (Graduate Management Admission Test) score.

But, entrance test is not required for the admission to the distance learning or Online.

In india (ignou : Indira Gandhi national open university provides mba course)

But in delhi university you need to crack the the cat exam after that you will get the admission in delhi university.

Many colleges and Universities are offering MBA programme as full-time and part-time or through online or distance learning education.

An exe-MBA (Executive Management of Business Administration) is also popular now. The working professional who wishes to get the higher degree according to his job profile can do the EMBA as part-time or online medium. In India, the accreditation body for MBA or related programme is AICTE (All India Council of Technical Education). There are different accreditation bodies in different countries.

The student can choose the core courses according to the interest. The top core subjects of an MBA degree are as the following:

Finance
Marketing
Operation
International Business
Banking
Information Technology (IT)
Human Resources (HR)
Accounting
Oil & Gas
Total Quality Management (TQM)
Retail
Supply Chain
Event
Tourism & hotels

The students choose the mba specialization fields according to their interest. Whether you have done graduation in engineering, arts, science or humanities, you are free to choose the MBA programme in any specialization, what you wish to.

Once you have done your MBA degree, you can go for the doctoral degree programme (PhD), offers by the various institutions in India and Abroad.

Admissions:

There are many universities which provides mba in india or foreign

The best part of the programme that the graduate in any discipline can get the admission in MBA programme.

The top colleges or universities in India, offering MBA programme are as following:

IGNOU
Symbiosis International University
Institute of Management & Technology
Sikkim Manipal University
Maharishi Dayanand university
ICFAI University
Amity University
Lovely Professional University
Bharati Vidyapeeth University
Indian Institute of Finance

Jobs profiles of mba holder

An MBA professional always plays a vital role in his/her company and this is why, he used to keep in touch with the board of directors.

No need to specify the companies who recruit the MBA professionals. The all sectors including government and public have various industries, companies, institutions or related organizations, come in the job prospective fields for an MBA professional.

Brand Manager
Account Manager
International Business Manager
Marketing Executive
Business Technical Consultant
Business Development Executive
Marketing Manager
Management Consultant

These are some profiles of a mba holder who can be engaged in this work after completing his post-graduation in mba

Salary

“Handsome salary packages are offered to MBA qualified candidates”.

Management sector is one of the highest paying sector. The salary is no issue for the right candidates who have a good leadership, decision making skill, enthusiasm and good academic background.

The initial package in India is around Rs. 2 to 3 lakh per annum but the maximum is unlimited. Also the increment in this sector is quiet good and depending on your capability, you can reach up to six figure income in quick span of time.

Enrollment : if you completed your graduation from any fields you can prepare now for entrances for ex: CAT Entrance Exam ,XAT Entrance Exam,GMAT Entrance Exam,CMAT Entrance Exam,MAT Entrance Exam

After clearing this exam you can enrol your interest in your dream universities.

Education

Education is by far the most important thing in your life. Everything in your life can go wrong, everyone who have right now can turn their backs on you but education will always be there with you. No matter how low you might be education can always pull you up. Dont waste your precious time and money having the fun which can be enjoyed later too. Focus on what is important. Focus on what can give you a decent livelyhood. Sometimes you might not be having enough resources but if you have determination to fulfil your dreams , you will always find a way out. Dream my friend. Dream of bigger things in your life. A person who dreams and has the zest to complete them is the most motivated and enthusiastic person you will ever meet. Have that zest to complete your dreams. Make education your priority because if you have right kind of education, my friend you are the richest person in the world.

Black it up…or in our case maybe brown or Rainbow?

So as we all know what is happening around us nowadays starting from Corona virus and ending with riots. But the thing which caught everybody’s attention was the riot which started in USA and is now making ripples through out the world as the coveted movement of black lives matter. The words which came out of George Floyd’s mouth still haunt me in my dreams as he said “I can’t breathe officer, I can’t breathe, I wanna see my mama”. Nobody deserves to die like that I don’t know if he is guilty or not guilty but it’s wrong to take the precious and the most valuable right a being on this planet Earth has that is the right to breathe,as if you call yourself a human and if in your whole life you have seen in someone else’s eye and you have realized that this being loves me as a mother, brother,wife,husband,daughter,son, family, pet or a stranger as they love me because my heart’s still beating and my brain’s still functional so that I can share this love with someone else to make a world with the harmony of heaven. I know it’s a little bit of an utopia but still then reality starts and ends with belief and hope.

Through out the world there are millions and millions of people facing racism ever single day of their life starting from Breonna Taylor to Freddie Gray to Alton Sterling and many more whose name still remains in that veil of oblivion and the complications of corruption to hide this cruelty. Statistics also speaks for racism as such the increasing number of hate crimes,atrocities upon minorities are like the so called all time trending subject of world’s total information and news scenario. Homophobia, Trans phobia and racism are really concerned and perilous issues for this great civilization which we call humanity. It was really a great moment to see India to tear away that orthodox article 377 of Indian Constitution which made homosexuality illegal so in a manner it was a massive point of elation for those millions and millions of Indians who use to live in the shadows of fear and pain as unapprehended felon due to that cruel article which made the dance of horrors for so many years in this great country we call home. Well if you ask me it was a bright moment for India but still then homophobia goes deep in Indian soil starting from those atrocities with trans people on train rides to any person coming out in a so called traditional Indian orthodox family so it all has to change and we all know that it’s gonna take some time but we can hope can’t we. As at the end that’s all we have.

But what about India after all why is the world’s largest democracy is silent in this one a bit weird right! well I don’t think we are not doing anything because we are really conscious about the lock down or we are really obedient and stuff like that because we all know that protesting is in our blood so how come is this blood not working in this massive scenario of ignited souls through out the world but not in case of Indians. Well I guess we all know the answer that racism is something which goes quite casual and is rooted deep in India starting from Bollywood to commercials to cosmetics and to every house hold we all are quite aware of the value of being fair and white. I think everybody as growing up in India have heard the term gora(fair),saonla(brown) and kala(black) but trust me nobody cares or gives an importance towards the later two the only color we see is gora. Let me ask you something have you seen a single actor or actress in Bollwood who is lets say not super famous but is considered in bollywood being brown or black on purpose for a lead role well I haven’t maybe maximum in a tiny side role or worse a villain maybe and maybe shown in one movie and also that movie is a super hit and after that her/his/their era fades away in a very clean crystal manner so if we are going to debate my question then i guess we all can agree on the fact that we have a few but is that few participation of black and brown justified till 2020. Now if we come to house hold then we all know Indian neighbor are really deserving for the label of gossip girls or mean girls sometimes and the same for guys. So in a manner I’m disgusted by this whitewashing of every single thing which we have in public or which may come in public in this great subcontinent, I mean why can’t we see that color of the skin is nothing but just a reflection of what our genes are speaking for us what our ancestry has made for us and that is it, it is nothing I mean literally nothing more than that. We should realize and we should help others to realize this too that live your life in the way that you won’t have any regrets the moment you will be leaving this world. Accept who you truly are and let others do the same even if it’s really exciting to make fun of others but think about yourself in that person’s shoe before you do that then you will know how bad it is to do that to anyone. So live your life in a manner which makes you happy and other’s happy too because we don’t know that is there another life after this or not we only know this one so use it to be happy,sad,angry,passionate and everything by which you can be humane.

MBA COURSE(HOW IT HELPS YOU TO ENCOURAGEMENT OF YOUR CARRER)

MBA (Master of Business Administration) is a master degree programmer in business administration.

The usual reasons for doing an MBA these days:

It earns you more money

It gives you a promotion in your job

It helps you quit a job that sucks

Why pursue an MBA

To launch a progressive career

To make a shift in career, if you already are an experienced professional

To nurture an innovative outlook

To network with the best in the market

To add a brand value to yourself

To enhance personal growth

To start a business/ start-up/ turn entrepreneur

To move to another location

Scope of an MBA amongst Current Market Trends

Unique Knowledge

Cut-throat competition is a reality. It is not uncommon for senior employees who have experience but lack an up-to-date skill set to lose out to younger colleagues who have pursued an MBA.

Specialization

Better pay and Scope for Promotions

Entrepreneurship Skills

Startup India and other initiatives have made the Indian economy conducive to the establishment and growth of businesses.

Having an MBA on your CV may translate into job security because you will still be able to find a job even if your business does not perform favorably.

India as an Emerging Economy

Courses :- For the admission in an MBA programme, many institutions require the GMAT 2020 (Graduate Management Admission Test) score.

But, entrance test is not required for the admission to the distance learning or Online.

In india (ignou : Indira Gandhi national open university provides mba course)

But in delhi university you need to crack the the cat exam after that you will get the admission in delhi university.

Many colleges and Universities are offering MBA programme as full-time and part-time or through online or distance learning education.

The student can choose the core courses according to the interest. The top core subjects of an MBA degree are as the following:

Finance
Marketing
Operation
International Business
Banking
Information Technology (IT)
Human Resources (HR)
Accounting
Oil & Gas
Total Quality Management (TQM)
Retail
Supply Chain
Event
Tourism & hotels

Once you have done your MBA degree, you can go for the doctoral degree programme (PhD), offers by the various institutions in India and Abroad.

Admissions:

There are many universities which provides mba in india or foreign

The best part of the programme that the graduate in any discipline can get the admission in MBA programme.

The top colleges or universities in India, offering MBA programme are as following:

IGNOU
Symbiosis International University
Institute of Management & Technology
Sikkim Manipal University
Maharishi Dayanand university
ICFAI University
Amity University
Lovely Professional University
Bharati Vidyapeeth University
Indian Institute of Finance

Jobs profiles of mba holder

An MBA professional always plays a vital role in his/her company and this is why, he used to keep in touch with the board of directors.

Brand Manager
Account Manager
International Business Manager
Marketing Executive
Business Technical Consultant
Business Development Executive
Marketing Manager
Management Consultant

These are some profiles of a mba holder who can be engaged in this work after completing his post-graduation in mba

Salary

“Handsome salary packages are offered to MBA qualified candidates”.

Management sector is one of the highest paying sector. The salary is no issue for the right candidates who have a good leadership, decision making skill, enthusiasm and good academic background.

Enrollment : if you completed your graduation from any fields you can prepare now for entrances for ex: CAT Entrance Exam ,XAT Entrance Exam,GMAT Entrance Exam,CMAT Entrance Exam,MAT Entrance Exam

After clearing this exam you can enroll your interest in your dream universities.

HABITS: that we can form!

Habits are normal and in some cases compulsory.
At the point when you consider having effective habit for work or business, you think about the ones that make you profitable and increment development.
A habit is something you do more than once and routinely without contemplating doing it.
For instance, you get up each day simultaneously even without a morning timer.
You have a set routine you do every morning. In your business or occupation, you assault extends similarly.
Habits are standard and now and again obligatory.
At the point when you consider having effective habits for work or business, you think about the ones that make you gainful and fit in worth development.

Formation of Habit

The way toward changing a habit into another conduct is called habit arrangement.
It’s exceptionally difficult to get out from under old habits and structure new propensities since our conduct is engrained into our neural pathways.
In any case, redundancy is the way to changing a habits.

Habits are shaped through playing out a specific activity or conduct so routinely that it gets programmed.

The time span it takes to bring an end to or structure another habit has been discussed frequently.
We’ve been informed that a habit can be framed and continued in 21 days.
This originated from a plastic specialist, Maxwell Maltz, who distributed a book, “Psycho-Cybernetics” during the 60s.
In it, he discussed his perceptions that amputees took on normal just 21 days to change in accordance with the passing of an appendage. He contemplated that the equivalent must be valid for every large change and it must take 21 days to change a habit.
Habits can be at first activated by an objective however after some time that objective blurs and the habit turns into a programmed conduct.

Habits are shaped in a piece of the cerebrum called the basal ganglia, which has to do with the improvement of feelings, design acknowledgment, and recollections.
Choices, be that as it may, are from the prefrontal cortex part of the cerebrum.
When a conduct turns into a habit, the dynamic piece of the mind quits handling new information.
In this way a habit is something you manage without pondering doing it.
It takes somewhere in the range of 18 days to 245 days to shape another habit, contingent upon the unpredictability of the habit.
Changing an unfortunate habit into a decent one can be troublesome however not feasible.

5 WAYS TO STAY FIT DURING QUARANTINE

You don’t need to give up your workouts just because the coronavirus has you spending more time at home. In fact, with fewer school or work functions, now is the perfect time to get fit. People who exercise regularly are less likely to get sick and more likely to recover faster if they do.

MOTIVATION IS ALWAYS NECESSARY

Your schedule has probably shifted due to work-from-home requirements. Many people have suddenly become homeschooling parents. To save your sanity, map out your days. For example:

Wake up and go to sleep at the same time each day
Set meal times
Dedicate work and homeschooling hours

After you prioritize these necessary tasks, find a block of time to set aside for a home workout, and add it to your daily schedule. You might find it’s helpful to add alarms to your calendar, so you don’t miss a workout. If you find it hard to exercise alone, find a friend and workout together on a video call.

MAKE YOUR WORKOUT SPACE

Ideally, some of your workouts can take place outside, so have your shoes ready and waiting. But on wet or rainy days — or if you’re working out at night — you’ll want to assemble a makeshift gym indoors. Before your first workout, get your space ready:

Move furniture that might be in the way
Gather weights (or items you can use as weights), so they are ready and waiting
Collect other items you might need, such as a towel or a yoga mat

WORKOUT FOR THE BODY

You don’t need weights to do an at-home workout. Search for bodyweight workouts that use the weight of your body to help build lean muscle and decrease body fat. Examples of bodyweight exercises are pushups, burpees and pistol squats.

Yoga AND BREATHING

Yoga routines are easy to do at home, with or without a mat. There are different yoga styles, but all feature breathing, stretching, movement and postures that build muscle using only body weight. If you’re feeling stressed during this pandemic, yoga offers a way to notice and reflect on your emotions. If you aren’t familiar with yoga poses, check out apps and video streaming sites.

REFER VARIOUS APPS

Working out at home has never been easier, thanks to streaming services. Many online providers are offering free or reduced-fee classes to help people stay fit during isolation. A simple web search can bring up a plethora of workout videos and apps to help you find a routine. Search by time or style (cardio vs. weight training) to get results that make it easy and fun to workout at home.

PREFER BALCONY AND SPACE WITHIN APARTMENT

Whenever possible, do your cardio outside if you can keep a healthy distance from others. Walking or running outdoors exposes you to sunshine, which increases the feel-good brain chemical called serotonin. Other benefits of outdoor workouts are:

Longer workouts: People tend to spend more time exercising outdoors because it feels less like a chore.
Greater challenge: An ever-changing terrain can be more challenging for your body and mind.
More enjoyable: Many people find they enjoy outdoor workouts more because of fresh air and shifting scenery and are therefore more eager to get their workout in.
Vitamin D exposure: The sunshine vitamin (vitamin D) may help boost your immunity.

IMPORTANCE OF DIGITAL MARKETING IN TODAY’S WORLD

Internet has unlocked the door of endless opportunities for businesses. Social networks have become an effective way to approach new clients. It can be a good platform where you can accelerate your business by acquiring new clients and interacting with your old customers. You can increase your business visibility which in turn can boost up your business. All this can be done with the help of Digital Marketing.Traditional marketing includes advertising and promotion of products and services on print media like pamphlets, posters, commercial ads on radio and television, hoardings, bill boards and other expensive ways. At that time, social media or internet were not utilized for promotion. Traditional marketing had the restricted scope and customer reach. But after the invention of digital marketing, there are multiple online channels through which you can promote your business If a business is going digital, only then it can survive in today’s world.

The importance of Digital marketing has grown over the years because With the growth of the Internet, more people are spending their time online. Over 6 Million use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services. Second reason is that one can target their target market or audience.The ability to target your audience better is one of the most obvious reasons why digital marketing is important.Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business.With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people. Another reason is that you can monitor your campaigns and optimize them for better results, The importance of digital marketing is that you can easily track and your Campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business.With digital marketing, you don’t need to worry about bothering your audience. Every campaign you run is trackable. You can easily keep an watch on campaigns Return on Investments and other indicators to see if it is driving valuable results for your business.You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. The type of metrics will depend upon the medium and what you want to measure. You can easily set up your tracking system to monitor specific metrics for your campaigns.When you can track your campaign’s performance, it’s easier to fix it and adapt to changes.

So It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are these days . It’s where they prefer that you reach them. Online is the place where action takes place in today’s world.

Exams might be stressful, but they improve learning

Country's biggest examination center to come up in Patna with ...

Examinations are important but increase the stress level of students, this is further compounded by parental and teachers expectations. Examinations are a necessary evil, with Examination fever, being a reality. Examinations confine teachers and students to the syllabus defined at the beginning of the year.

Teachers are under compulsion to complete the same timely and for students the syllabus is the goal for doing well in the examination. They determine whether a student is fit for promotion to the next class or not.

Students are thus under a lot of stress to perform well in examinations.

Stress increases because of parental expectations, too. Every parent wants his child to be the best and ignores the fact that each child is born with different abilities. Some students with high intelligence are able to comprehend and remember things faster than those whose level of intelligence is less. But parents and teachers fail to accept this and put a lot of pressure on the child to be at the top of the class.

The tendency to compare one’s child with the children of relatives, friends, and neighbors also adds to this pressure.Close to examinations, most children are stressed out as they are trying to meet the aspirations of their parents and teachers.

The fear of failure and poor performance gives them nightmares. They are afraid of the wrath of their parents and humiliation which they may have to face if performance is not up to the mark. Failure has become a social stigma for students and parents, alike.

It would not be wrong to say that examinations are a hurdy in making a child actualize his true potential. They are rightly denounced as a system which encourages only rote memory and are not a true test of ones knowledge, potential and ability.

A child, who may be good in music, may not be able to devote enough time to excel in it as he is always under the pressure of studying so that he can perform well in the examination; the result is that talent is nipped in the bud.

The examination is a part of excelling in the academic process. It is the way which helps in the evaluation and assessment of the students’ progression. It brings along with it stress, anxiety, and fear in the students. The major reason for the stress of the examination is because of the notion that attaining good marks is the only way to judge the students. In order to beat the stress of the examination, the student needs to be prepared for it from beforehand. The student must take the examination as a process of evaluating himself and not as a burden.

In recent weeks, students across high school and university classrooms have been breathing sighs of relief. Exams are officially over, and celebrations have begun.

For many students, exams seem a necessary evil. Time-consuming yet inevitable. But are exams really necessary? And are they evil?

In 2011, Macquarie University was the first Australian university to debate the abolition of exams. No exams in any subject, at any year level. At the time it was suggested that exams fail to develop “questioning, self sufficient learners”. Critics also often argue that exams promote a superficial understanding of topics, and that they are inauthentic: that is, they fail to represent the kinds of things students will be asked to do “in the real world”.

However, this is taking a narrow view of the benefits of exams. Exams include many of the aspects we want from assessment.

What do we want from assessment?

Good assessment programs aim to provide a balanced, fair evaluation of each student. They achieve this in two ways. First, they use of a variety of strategies and tasks. This gives students multiple opportunities, in varying contexts, to demonstrate what they know and can do. It also enables teachers to be confident in the accuracy of their judgements about each student.

Second, tasks must be “fit for purpose”. Assuming a subject has a number of goals (knowledge to learn, skills to acquire), each task should be appropriate to the specific goal or goals it is assessing. This means that a task assessing base knowledge will look different to one assessing creativity.

Rather than abolishing exams, we should instead be asking what mix of assessment tasks is most appropriate for each subject. Where might exams fit? And what are their benefits?

Exams focus on breadth

In most disciplines, there are specific bodies of knowledge that students are expected to learn. Physics students might learn about thermodynamics, while history students might learn about the cold war. Exams enable us to accurately test students’ breadth of understanding of these topics.

Critics of exams often instead promote “deep”, “rich”, and “authentic” assessment tasks. These are typically project-based tasks that draw on students’ creativity and interest. For example, history students might be asked to choose and research a historical character in depth. Business studies students might be asked to design the pitch for a new business seeking venture capital.

These tasks develop several important higher-order thinking skills, such as analysis and decision-making. However, they’re not alternatives to exams. They do different things. And this is exactly what we want: multiple, different tasks to maximise students’ opportunities to demonstrate what they know and can do.

We also want fit-for-purpose. Where breadth of knowledge is important, we want assessment tasks that target this breadth. We want our future doctors to know of the entire human body. We want our future teachers to know a full repertoire of teaching and learning approaches. Exams can help achieve this.

Exams are harder to cheat on

Exams are also useful for a very different reason: they are harder than essays to cheat on. In light of the recent “MyMaster” ghost-writing scandal, it is clear that plagiarism is a serious problem for universities.

Drawing on our characteristics of good assessment, it is impossible to provide a balanced, fair evaluation of a student’s performance if the student has paid someone else to complete their work for them.

Are we being defeatist in suggesting exams as a solution to plagiarism? Perhaps. We would like our schools and universities to be about discovery and exploration: not compliance. To date, however, essay mills have consistently remained one step ahead of academia.

While creative tasks may be one alternative solution, ghostwriter Dave Tomar writes in his book, The Shadow Scholar, that all sorts of tasks are ghost-written. More difficult tasks simply cost more. Tasks that cannot be purchased or copy-and-pasted must be integrated into the mix.

Exams do enhance learning

Finally, and on a more positive note, there is evidence that both studying for and sitting exams deepens learning.

Studying is like exercising. When one exercises, the muscles in use grow stronger. Likewise, the process of searching through ones memory and retrieving the relevant information strengthens that memory pathway for future uses. This means that when newly qualified teachers, doctors, lawyers, or accountants come to retrieve information they need, it is – as a consequence of having been practised previously – now easier to access.

So, how can we best make use of this “practice effect” for memory? Research tells us that learning is particularly strong when students self-test. Rather than passively reading and remembering by rote, we want our students to study by forming appropriate questions, searching memory for relevant responses, and knitting this information together into an appropriate answer.

We think this third benefit of exams is the most exciting. Exams don’t just provide a targeted, fit-for-purpose opportunity for students to demonstrate what they know: they also have the power to enhance what students know.

Social Media and Mental Health

Social media is a double edged sword . It gives an individual the ground to showcase their talents and boast their confidence , but over use of social media can fuel up mental disorders , such as anxiety , depression, isolation and so on.

Role of Social Media

Humans are social creature, they always crave for social contact. Companionship of others and strength in our relationships with others impact our mental well-being. When an individual experiences good interpersonal relationship with others , they are much more contented with themselves and happy with the world around them. However if social media becomes our only source of contact then it can do more harm than any good . Rather then doing any good , they become a source of anxiety , depression and stress.

Now a days most of us have started spending greater amount of time on social networking sites , like Facebook , Instagram , Twitter and so on. They do provide us with a field to explore and be more closely connected with people , however they should not be substituted for real world human contact . It is real world interpersonal relationships that satisfy ones social need. Ironically , the social media which promised to bring people closer , has become the cause of being more socially secluded . social media

Positive and Negative Impact of Social Media

Though social media cannot discount the importance of face to face contact , but there are certain merits as well . Social networking sites gives us greater connectivity with the world. They help us to stay up to date with what is happening in the world . They also give us the playing ground to connect with like minded people and thus boast our self worth. Social networking sites can also give us greater exposure to show our creative talents . Social media has also given boast to marketing as well , traditional marketing strategies are now backed with social media marketing .

However just like a coin has two faces , so does social media. Social media has given a major boast to insecurities . Those perfectly clicked and edited social media pictures makes the person viewing it feel inadequate about their lifestyle and appearance. Social media has also instilled the fear of missing out . Youngsters now a days need it all, which is practically not even possible. With the booms in social networking, people have started to compare their talents , lifestyle, growth with that of others leading to major negative impact on mental well-being . Social media has also given boast to troll culture and cyber bullying and not everyone is so strong headed to deal with this negativity. Every move of an individual is now monitored and compared. All this distorts one’s mental peace and cause major mental health issues.

Signs Social Media is impacting Mental Health

Individual are different and unique. It is not the amount of time you spend in phone , not the number of post you make and pictures you upload , that measures whether your mental health is impacted by social media . Rather , the under mentioned reasons are :

• Spending more time and energy on social media than real world friends
• Comparing oneself with others on social media , mostly unfavourably
• Experiencing cyber bullying and trolling
• Being distracted from real world activities , such as school and work
• Having no “me time”
• Engaging in risky behaviour just for gaining likes
• Experiencing symptoms of anxiety and depression
• Intensified stress
• Experiencing sleep disorders

Conclusion

Social media is just like a double edged sword , with its fair share of good and bad. It connects us with people all over the world , but at the same time make us distant from our close ones . It helps us realize our self worth but if overused can also make us insecure with ourselves . We as individuals have to set our boundaries , we need to make a distinction between use and abuse of social media . We can spend time on social media , but cannot let that impact our mental well-being . Engaging more time with real world supportive individuals is most important , because nothing is world can discount the importance of healthy interpersonal communication .

5 Awesome Perks of Earning an Information Technology Degree

Information technology is a vital part of all kinds of companies, from innovative start-ups to long established corporations. Every organization needs assurance that it can efficiently communicate and connect with others, and those with information technology degrees are integral to keeping the world moving.

As technology continues to become more integrated into the workplace, defining the parameters of IT becomes more complex. One thing is for sure — the demand for tech-savvy workers is continuing to grow, and an information technology degree opens up a wide range of professional opportunities including becoming a software developer.

Check out five of the top perks you can expect when you enter the workforce with a degree in this field.

IT is a growing field: The IT job market as a whole is expected to continue growing in the coming years, with computer system designs and related services predicted to see annual growth of 3.2 percent until at least 2022, according to U.S. News & World Report. Since IT is necessary to so many industries, IT grads will likely continue to see a demand for their professional skills.
You can work in numerous industries: Whether you’re interested in research or retail, tech support or development, an IT degree allows you to enter the job market and specialize your skillset. For example, if you’re passionate about cyber security, you can set your sights on a career as an information security analyst.
Flexibility: If the workplace isn’t your thing, many IT jobs also come with the ability to work from home. For those who like the idea of working from the comfort of their living room, IT could be the perfect career choice.
Problem-solving: If you have the knowledge and skills to tackle computer problems, you can apply those skills to solve other day-to-day problems as well. Learning the ins and outs of IT will help you look at problems differently and apply those skills accordingly.
There’s always room to grow: Once you’ve entered the workforce with bachelor’s degree, there’s always the opportunity to go back to school and earn a graduate degree. Graduate degrees, such as an online MBA, can provide an even greater variety of employment options.

Chris LaBounty is an academic and technologist with more than 20 years of experience in higher education and technology. He has developed and managed programs in information technology, mobile applications, networking and software engineering. In addition to teaching and leading academic programs, Chris has worked as a certified field engineer and Java Enterprise developer. He lives in Minnesota with his family and enjoys the outdoors.

Tips and tricks to crack the competitive exams

India has an extremely competitive environment when it comes to cracking the toughest of examinations, especially at the undergraduate level. The step for your preparation should be to understand the pre-requisites for it. Besides that, one must always have access to the previous years’ question papers. It will give a fair idea about the exam pattern and how to plan the study.

With such a competition, students do need some direction. Here, are some tips on how to prepare for it:

Plan and Strategize – First and foremost, before you start to study, plan everything. Get yourself familiar with the difficulty level of the test. Evaluate where you stand and what needs to be done more. Try to collect all the study material and sample question papers. Ensure that the plan is not aggressive and you don’t overburden yourself.

Set a schedule – Now that you have strategized everything and got all the resources, the second step is to set a timetable. Divide your study hours according to the subjects. Try to make sure that you give enough time for the difficult subject. Also, have short breaks in between, this will relax the mind and help in better concentration.

Minimize the distractions – Get rid of anything and everything that can distract you from studying. Avoid watching shows on Netflix during this time. Not completely, but try to reduce the hours of being on social media or using the phone. All of them can waste your time and stop you from studying.

Focus on understanding concepts – To have a better hold on concepts, don’t mug up as you may forget it soon. Instead try to understand them, analyze, and how they are interlinked. You need to be thorough with the basics as well. Revise it, before you move on to the core syllabus.

Practice! Practice! Practice! – The best way to practice is by writing. The more you write, the more you’re able to grasp the information easily. Revise what all you learned,daily, before sleeping at night. Read it four times!

Test yourself – Now that you have memorized and practiced everything. Examine how prepared you are. Once you are done with the entire syllabus, take your mock tests. Solve all the question papers. This way you’ll know all your mistakes, what is needed to be done, and what to be avoided. It will help you in planning your overall exam strategy.

Be Positive – After all, this is done, stay positive. Believe in yourself and your efforts. Don’t be in any last-minute rush and stress. Avoid studying a night before the exam, just revise your notes. Sleep on time, so that you wake up fresh the next morning. Keep yourself healthy and fit by eating the right food.

All to say, competitive exams are a hard nut to crack but with the right mindset, anybody can excel. And remember, if you don’t, that’s best for you. Something amazing is waiting for you. Don’t kill the spirit. On that note, All the best!

5 Ways to Stay Fit During Quarantine

Now that you are spending less or no time outside your homes, it’s more important than ever to prioritize your physical health. Staying active can boost your mood and even reduce stress. How can you stay on top of fitness game without going to your local gym, doing weights and following your fitness instructors? Online challenges and videos, home fitness apps, creative at home swaps and the use of the safe outdoors, if available, can help.

Here are some ways to stay active while also staying home:

Switch up your running/walking routines

Whether you’re a runner, jogger or a walker, try and keep your routine fun by setting a schedule and small goals. If you’re a walker, map out a different route of your house for each week of exercise or just stay in one place. If you’re a runner and have access to a terrace or a garden, select a goal such as run a 4 KM and set up a training schedule to achieve your goals, and with time you can increase up a notch and challenge yourself.

Check out this 1 Mile walk at home- https://www.youtube.com/watch?v=njeZ29umqVE

Try a bodyweight workout

You don’t have to grab weights to achieve a good workout. You can still feel the burn if you do a low impact cardio, bodyweight strength or a high intensity interval training circuit.

Check out this 30-minute body weight workout from Greatist- https://greatist.com/fitness/no-gym-bodyweight-workout-infographic#1

Try a fitness challenge on YouTube

Want to build core strength? Tone your abs? Tone your arms? Find a fitness challenge on YouTube that targets the zone you want to work on. You’ll be surprised by how much stronger you can become in a week or more.

Check out these videos out

7 day workout challenge by Carly Rowena: https://www.youtube.com/watch?v=6ixZnsKTErE
6 minute arm workout by The Uma Show: https://www.youtube.com/watch?v=qpLA1tPwjXA

20 Min Total Core Workout (Equipment Free Ab Workout): https://www.youtube.com/watch?v=-b2lNLq3EaA

Try a Fitness Website

Active.com offers 30-day fitness challenges including push-up challenges, ab challenges and more.

Greatist offers many detailed work out blogs- from workout plans for beginners to expert routines. For a start, check these out-

https://greatist.com/health/back-workouts-at-home

https://greatist.com/health/calisthenics

https://greatist.com/fitness/chest-workout-at-home

Follow along with a studio

Many studios offer video easy to follow tutorials, try Zumba tutorials for high energy workouts or go with cardio dance workouts. You can also try free tutorials with simple, at-home equipment swaps like bags of flour or books instead of weights. Although these workouts will be different than the gym sessions that you’re used to, it’s an interesting way to break a sweat and re-connect with your own body.

Check out Keaira LaShae’s dance workouts-

10 Minute Cardio Dance Abs Workout: https://www.youtube.com/watch?v=XTH5saFBDqA

Cardio Fitness Party Workout: https://www.youtube.com/watch?v=fhUP6FQj3t4

Check out the link to read more on at-home equipment swaps-

8 Household Items That Double as Workout Equipment for Your Makeshift Home Gym: https://www.realsimple.com/health/fitness-exercise/fitness-equipment-alternatives-home

DEPRESSION

Depression as a serious mental illness has been ignored since ages. But, do you know, depression if not treated, can also lead to death. Depression is the leading cause of bad mental health worldwide and is a major contributor to the overall global burden of disease. It affects the way we speak, how we feel, how we communicate or convey, how we respond to external stimuli, how we cope with the changing environment.
The World Health Organization asserted that women are more likely to suffer from depression than men. Depression can cause a person harm himself and at its worst, can lead to suicide. It is reported that depression is a major contributor to the suicides globally. Depression neither has a face nor an age. It can occur to anybody at any point of time. If a person physically appears to be healthy, doesn’t necessarily mean, he is mentally healthy too.
Doctors diagnose depression when one has the following symptoms for at least two or more weeks : A depressed mood especially in the morning hours, Loss of Appetite, Feeling of restlessness, Lack of energy, Lack of interest or having no pleasure in working, Feeling empty from inside, anxiety, Having suicidal thoughts etc. These are some common symptoms one is likely to experience. Although, it varies with the severity. Not everybody with depression will have the same symptoms. In some, the signs may be identifiable. While others may show no sign of depression but likely to suffer from the same. It varies from one individual to another.
Physical symptoms include back pain, digestive problems, sleep trouble and the like. The reason is that brain chemicals linked to depression, especially serotonin may influence mood in a way that leads to depression. It plays a vital role in both mood and pain.
Researchers suggest that depression doesn’t only spring from an imbalance in the level of brain chemicals. Rather, there are many possible causes of depression, such as genetic imbalance, stressful life events, traumatic experience in the past and the like.
If a person is sad or succumbed with grief, it doesn’t necessarily mean, he or she has depression. Both grief and sadness may influence our mood, cause a feeling of emptiness but if the feeling stays for a prolonged period of time, then the person is likely to have depression.

STIGMA ASSOCIATED WITH MENTAL ILLNESS
Stigma is when a person with mental illness is alienated or isolated from the society. For people with mental illness, the social stigma and discrimination they experience, trigger a sense of fear in them. The fear of getting judged or humiliated may make their situation even worse. They may avoid reaching out to people. Mental illness is not a sign of weakness. It is natural and curable.

DEALING WITH THE STIGMA

Seek help from a professional – Instead of avoiding people, we must seek help from a professional. Proper medication and treatment can help us recover at a faster pace.
Do not hide your emotions – Communication is the key. It is very important to open up rather than bottling up the emotions.
Do not fear – Say out loud. People will pass judgement because of lack of understanding. You have to believe yourself. You have to stand up for yourself.

Depression is associated with a plethora of emotions. It may involve a lot of negative emotions too. But, suicide is definitely not the only solution. Depression is curable. All you need is help. We ought to fight against the stigma associated with mental illness. It is very important to maintain peace. A peaceful mind battles the odds.

Sources – Manorama Year Book 2020

How to overcome self doubt?

A certain level of self doubt is good because it indicates you understand where you need to improve in order to have a better version of you. Self doubt which occur in life make you do weirdest of thing. We question ourselves do we have the capability to do certain task and overcome from our thoughts. You over think too much which raise another set of question and just like that a link is formed in our subconscious. When you are given a big task you don’t consider it as an opportunity but you feel that I am capable to do the task it creates a panic inside you. Many people don’t do new things and are stuck.
Common causes of self doubt

Past experience and mistakes
Remember when you are not up to the expectations of other people. You felt criticism and your self-confidence was shattered. Past experience can have impact in your life. It can change your point of view and set of beliefs. Keep referring to past experiences without learning is a waste of your effort.
Comparison with others
It is not surprising we compare ourselves with others because we are living in world of competition and everyone wants to evolve in their job. It creates in you a peer pressure. It’s easy for us to envy other’s live and thinking that we are not just great as they are .When you’re comparing too much with others about what they have and what you lack, you’ll start to lose yourself. You have to learn to appreciate yourself.
The rise of new challenges
This is normal we all have a fear of unknown we don’t dare to go to the grounds until about the situation on the new hunting ground. The fear of insecurities and uncertainty will make you feel uncomfortable. Instead of thinking that you are not capable take it as a chance to learn.
We all learn to walk and talk how much we fall or fumble we eventually learn to avoid mistakes done in the past.

How to overcome self-doubt
What can you do to overcome self doubt and be confident again no matter how tough things go?

Know you’re not alone
Acknowledge that everyone has doubts. It should not be negative. You will be your own barrier for success. It’s isolating to believe that you’re only one suffering from lack of confidence.
Take a break and be optimistic
If we feel stuck in a situation or emotion, the harder it is for us to get out of situation.
You should take a moment and shift your focus to something totally different. It allows us to clear out mind and look at things from a new perspective.
Don’t be afraid to seek to help
It is good to work on ourselves and ask other about their opinion which help to improve self confidence keep motivated. Don’t be afraid to ask for help.

It’s common to have doubt it gives you different point of view toward things but you should not stuck in the situation and over think cause problems for yourselves. We should get out of loop.

National old age pension scheme- The Social Security

Ministry of Rural Development of India has introduced Indira Gandhi National Old Age Pension Scheme (IGNOAPS) under National Social Assistance Programme (NSAP) in the year 2007. IGNOAPS also called as National Old Age Pension Scheme (NOAPS).

National Social Assistance Programme (NSAP) provides social assistance benefits to poor households in India such as old age person, widow and disability person. NSAP key objective is to ensure social protection to its beneficiaries in India.

Indira Gandhi National Old Age Pension Amount for senior citizen is as below:

S.No. Age of BPL Citizen. Amount

1. 60 to 79 years. Rs. 200 per month

2. 80 and above. Rs. 500 per month

Documents Required

The documents required for apply Indira Gandhi National Old Age Pension Scheme are as follows:

Application form for IGNOAP
Proof of age – The age certificate needs to be obtained from the concern medical officer and to be attested by the concerned Block medical officer.
Income certificate to be submitted
Below Poverty Line (BPL) card in the name of Applicant should be submitted.
Bank pass book or Post office passbook
Passport size photographs

Eligibility

All the Indian citizens are eligible for a pension account under National Pension Scheme through eNPS. Aadhaar is mandatory for opening an NPS account. The KYC for NPS is done using Aadhaar and One Time Password (OTP) authentication using your mobile number registered with Aadhaar.

All individuals above the age of 60 who live below the poverty line are eligible to apply for IGNOAPS.

How to apply

Step 1: Get an application form from Social Welfare Department in the concerned area.

Step 2: Fill all information in the Application form.

State, District and Block details
Name of the village Panchayat
Name of Society, Beneficiary and Heirs
House number
Gender (Male / Female)
Age and Date of Birth
Birth certificate details
Annual income and domicile certificate details.
EPIC number (Voter ID number)

Sample Copy of Indira Gandhi National Old Age Pension Application is given here.

Step 3: Submit the application form along with all documents to the concerned Tehsil Social Welfare Officers. An applicant from urban area can directly submit the application to concern District Social Welfare Officer.

Step 4: Application will be scrutinized or verified by officers

Step 5: Social Welfare department will recommend the beneficiaries to District Social Welfare Officer.

Step 6: The final sanction will be made by District Level Sanctioning Committee (DLSC).

Mode of Payment of Pension Amount

The old age pension amount will be credited to the beneficiary bank account or post office account as per the information furnished by Applicant.

Check Old Age Pension Scheme Beneficiaries List

Step 1: In the NASP web portal, select Beneficiary search option from the menu given.

Step 2: Select your State District Municipality, Grama Panchayat or Ward from the drop down menu.

Indira Gandhi National Old Age Pension Scheme Beneficiaries list will appear on the screen.

IMPACT OF SOCIAL MEDIA ON OUR LIVES: GOOD AND BAD!

The Impact of Social Media on Politics

Another examination from Pew Research guarantees that 62 percent of individuals get their report from web-based social networking, with 18 percent doing so frequently. The political scene has changed a considerable amount over the most recent few decades. The web has assumed an enormous job in this change. Internet based life, specifically, is presently a genuine factor in political crusades and in the manner in which individuals consider issues. Competitors and their supporters continually post their perspectives on Facebook and Twitter. Each gathering has its own pages, from which it communicates publicity and solicitations for gifts. How about we take a gander at a portion of the main ways that web-based social networking impacts governmental issues today.

The Impact of Social Media on Society

Right around a fourth of the total populace is presently on Facebook. Since interpersonal organisations feed off cooperation among individuals, they become all the more remarkable as they develop. On account of the web, every individual with minor perspectives can see that he’s not the only one. Also, when these individuals discover each other by means of internet based life, they can get things done — make images, distributions and whole online universes that reinforce their perspective, and afterward break into the standard. Without web-based social networking, social, moral, ecological and political ills would have negligible perceivability. Expanded perceivability of issues has moved the level of influence from the hands of a couple to the majority. The flipside: Social media is gradually murdering genuine activism and supplanting it with ‘slacktivism’. While internet based life activism brings an expanded mindfulness about cultural issues, questions stay regarding whether this mindfulness is converting into genuine change. Some contend that social sharing has urged individuals to utilize PCs and cell phones to communicate their interests on social issues without really captivating effectively with battles, all things considered.

The Impact of Social Media on Commerce

The ascent of web based life implies it’s strange to discover an association that doesn’t arrive at its clients and prospects through some internet based life stage. Organisations see the significance of utilising internet based life to interface with clients and construct income. Organizations have acknowledged they can utilize web based life to create bits of knowledge, invigorate request, and make focused on item contributions. This is significant in customary block and-engine organizations, and, clearly, in the realm of online business.

The Impact of Social Media on Work

Web based life has profoundly affected enrollment and employing. 19 percent of recruiting administrators settle on their employing choices dependent on data found via web-based networking media. As per CareerBuilder’s 2016 internet based life enlistment review, 60 percent of bosses utilize long range interpersonal communication destinations to investigate work applicants. Proficient interpersonal organizations, for example, LinkedIn are significant online networking stages for anybody hoping to hang out in their calling. They permit individuals to make and market an individual brand.

The Impact of Social Media on Development

Occupation competitors who create aptitudes in the most recent and most developed web based life methods are unmistakably progressively employable.
A 2013 study by Pearson Learning Solutions announced a critical increment in the utilization of internet based life in learning. Over a large portion of the instructors who were met concurred that social sharing empowers connection, giving a domain that encourages learning.
Websites, wikis, LinkedIn, Twitter, Facebook, and web recordings are currently regular instruments for learning in numerous instructive organizations. Web-based social networking has added to the expansion in significant distance internet learning.
In spite of issues of absence of protection and a few cases of cheating among significant distance students, this has not hindered social stages from being utilized in instruction.

The Challenges of Social Media

Online life has been accused for advancing social ills, for example,

Cyberbullying:

Adolescents have a need to fit in, to be well known and to exceed others. This procedure was testing some time before the approach of online life. Include Facebook, Twitter, Snapchat, and Instagram in with the general mish-mash and you out of nowhere have young people being exposed inclination strain to grow up excessively quick in an online world.

Absence of Privacy:

Following, data fraud, individual assaults, and abuse of data are a portion of the dangers looked by the clients of web based life. More often than not, the clients themselves are at fault as they wind up sharing substance that ought not be in the open eye. The disarray emerges from an absence of comprehension of how the private and open components of an online profile really work.
Lamentably, when private substance is erased, it’s generally past the point of no return and can mess up individuals’ close to home and expert lives.

The Impact of Social Media on Relationships

One of the impacts of online networking is urging individuals to shape and love fake bonds over genuine companionships. The term ‘companion’ as utilized via web-based networking media comes up short on the closeness related to regular fellowships, where individuals really know one another, need to converse with one another, have a personal bond and much of the time cooperate up close and personal.

The Bottom Line

It’s been said that data is power. Without a methods for appropriating data, individuals can’t saddle the force. One positive effect of online networking is in the circulation of data in this day and age. Stages, for example, Facebook, LinkedIn, Twitter and others have made it conceivable to get to data at the snap of a catch

Benefits of technology in education:

Using the new technology in education has become a center point of many researches and studies. Modern education has to combine with modern technology to come up with best results. The teacher and the student both can use the technology to enhance the teaching and learning strategies. On the other hand, many people are worried of the possible harmful effects of using technology in the classroom or at home. Will children lose their ability to relate to other people? Will they become dependent on technology to learn? Will they find inappropriate materials? The same was probably said with the invention of the printing press, radio, and television. All of these can be used inappropriately, but all of them have given humanity unlimited access to information which can be turned into knowledge. Appropriately used- interactively and with guidance- they have become tools for the development of higher order thinking skills.

To begin with, TV the invention that helps us to get useful information in easiest way.” I think, the most important advantage of television is that it is a huge source of informations, knowledge and entertainment.” (wojtas Dodano, 2003). Although TV is not a new invention, people try to find many new ways to use it as a communication tool. Some of the TV’s benefits that it may help the learners in different ways. For example, the learner of English Language -or any other language- can find a collection of programs, movies, series, documentary and educated programs and channels that they can use to learn the language they want. Moreover, TV is an easy, cheap, and available tool to communicate with all over the world and know the latest news anytime anywhere. To focus more on language learning, TV can help in many ways. For example, the learner can watch the movie while reading the subtitles, or watch a simple language program to strengthen the listening skills. TV can also present many different shows, not only entertainment, but also News, documentary programs, educated programs, historical and scientific movies.

Secondly, the internet, which become the most popular technology these days. It can be consider as the “best” way to keep in touch with friends from all countries over the world. In other words, the internet makes our earth as a small village. It actually has so many benefits; we can mention here the use to search for information and data for academic purposes. Students can always use the internet to get more information for their researches. It also became a popular way to communicate, you can send emails, use chat, voice chat, or even video chat with your friends and family. If we take a closer look, internet is playing an essential role in education nowadays. In his article, Muthukumar said that the Internet is a complex storage area containing a huge maze of information from a variety of sources. It has become a famous source of information for many people worldwide. The Internet wave has also hit the educational landscape in many big ways. The use of technologies such as the Internet as a teaching tool in schools is not the issue now since it is pervasively used. Relatively, the issue is how to effectively employ such technologies and harness fully the new opportunities created by them to promote positive student learning experiences.

Computer assisted learning is being widely used by teachers and studied by researchers. Teachers use computers inside classrooms and give the students assignments to integrate the technology with the homework. A number of studies have been done concerning how the use of computer for language learning affects the development of language learners’ four skills (listening, speaking, reading and writing). Most report significant gains in reading and listening and most CALL programs are geared toward these accessible skills because of the current state of computer technology. However, most reading and listening software is based on drills. On the other hand, using current CALL technology, even with its current limitations, for the development of speaking abilities has gained much attention. There has been some success in using CALL, in particular computer-mediated communication, to help speaking skills closely linked to “communicative competence” (ability to engage in meaningful conversation in the target language) and provide controlled interactive speaking practice outside the classroom. Using chat has been shown to help students routines certain often-used expressions to promote the development of automatic structure that help develop speaking skills. This is true even if the chat is purely textual. The use of videoconferencing gives not only immediacy when communicating with a real person but also visual cues, such as facial expressions, making such communication more real.The challenging process of educating is in demanding need for solutions on how technology will change education. Society seems to be fascinated by the eruption of technological advancements in the educational field. In 1981 about eighteen percent of U.S. public schools had one computer for instructional use. By 1991 that percentage increased to ninety-eight percent (Alhalabi p.22). Technology has changed and will change many ideas of education the potential of educational systems captivates the lives of many students and teachers.
             The effects of technology in the classroom are related to both the teacher and the students. In the past classrooms were lecture driven. With technology involved in education, the students are more active in their learning. The teacher is no longer the center of attention. They play the role of a facilitator or guide of information and not so much of an information source. Technology in the classroom allows the students to be more active with the opportunity of communication of information. By being active the students are then more likely to generate their own choices on how to obtain, manipulate, or display information (Bridgforth). This gives students a higher confidence level.
             Teachers reported students had an increase in motivation when using technology. Because of their willingness to work with technology as opposed to a normal classroom setting of boring lecture, helps motivate students to learn. “Technology is the ultimate carrot for students. It’s something they want to master. Learning to use it enhances their self-esteem and makes them excited about coming to school,” stated a fifth grade teacher (Cradler p. 5).
             Technologies also give an opportunity for students and teachers to learn from a broader perspective of learning other skills. Instead of having the social norm of “lecture, notes” type of classes, students get to be active in learning with such a broad area of students.In the current age, we are in, technology has become an important factor. Every day comes new gadgets or software that make life easier and enhance the already existing technology and software. Simplifying life does not just play a technical role in our lives.

The importance of the technology sector is constantly increasing. The more technology advances, the more benefits it provides to students at every level of education.

There are numerous reasons why technology is such an important aspect of learning in schools. Whether we like it or not, technology is everywhere; And our students must know the technology to survive in post-secondary education and the professional world.

Does technology improve education?

This is a big question that we need to answer. If it doesn’t improve education, is it worth a try?

When teachers are using technology effectively, it will engage students in the learning process. This was revealed in a study published in the British Journal of Educational Tech.

The study does not neglect the importance of the teacher. In fact, researchers say that “when professors have more ‘sophisticated’ ideas of teaching, they probably use teaching strategies that result in students being actively involved in the teaching and learning management.”

Students are praised by such technology, so we can find a way to use it to promote business.

Conclusion:

So how does technology support education? Easy; It makes it even better. When teachers introduce tech in an appropriate way, it keeps students engaged. This makes the evaluation easier. It prepares students for the future.

Now that we understand the importance of tech, we have no choice but to use it better our students expect it from us. Both teachers and students are the driving force of the education system. Students tell us what they need and we find the best ways to provide them with this kind of knowledge.

Social Media Marketing – A Look Into The Future Of Marketing

Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.

Social Media Marketing Converts Up to 3-Fold Because Millennials ...

Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.

Rise of Video Content:

Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.

Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.

Lead Generation through Social Media:

Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.

Influencer Engagement:

Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.

Conclusion:

When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.

Digital Marketing – A new chapter in the Book of Marketing

With the percentage of internet users growing at an astonishing speed, most businesses are focusing their attention from offline to online marketing strategies along with their marketing spend. Digital marketing is developing at a phenomenal rate globally because of this reason. So if an enterprise is looking to expand in this climate, it needs to develop an online presence by focusing on internet penetration and interaction with users. Digital marketing is a high intensity advertising tool in this new era of digitization, capable of reaching a large audience anywhere and anywhere.

It actually allows a brand to be prevalent in a given context because the internet isn’t geographically bound and constrained. All the traditional advertising rules were tossed out the window and the power structure shaken to the core when the realization dawned on marketers how potent a digital marketing tool would be. The web has transformed the entire advertising and marketing system, to put it succinctly. In India, the digital advertising sector is experiencing a boom like never before. Until the current situation, Internet access was a privilege of sorts, the internet was used mainly by a small percentage of the population.

Create Your Digital Marketing Strategy For 2020 - Marketing in the ...

But a silent coup began in the form of changing the populace’s lifestyle. The internet went from being such a luxury service enjoyed by a few to a commodity meant for the public all attributable to technological advancements such as smartphones , laptops , tablets, etc. A classic example of this transition is e-commerce growth that has been helped by digital marketing miracles. Today, 35 percent of India’s population is using the internet and this number is expected to increase to 57 percent or more in the coming years. On this fact alone one can say that India’s Golden Age of digital marketing is on the verge of beginning.

The primary objective of any company is to prosper and if it does not expand, at one point it is set to fail. A company needs to further its business and expand market share to grow. In a highly dynamic business environment it simply cannot afford to rely on outdated marketing tools to achieve that goal. That’s where Google has been a resource for companies trying to expand and market themselves online. Google has developed so many valuable marketing resources for consumers that one can’t help but be tempted to go virtual.

Apart from that, most businesses have ventured into social media marketing to get a massive advantage and grow the company as it provides great platforms for creating a product and meeting potential clients. This is the main reason why on popular social media websites such as Pinterest, LinkedIn, Facebook , Twitter , Instagram, YouTube and other social media networks one gets to see so many renowned businesses. Advertising was once a pretty common thing to understand. The corporation with the highest marketing budget generally prevailed. Therefore they could reach a wider audience they were more likely to attain the progress they wanted. Not quite so now.

The digital revolution had meant free advertising was everywhere for a time. Social networking networks, led by Facebook, brought back the pay-for-play concept. In other words, you’ve got to commit a small budget to reaching people through social media.

That is not necessarily a bad thing though. On the flip side, it means you can start competing as an advertising company based on your skills as opposed to simply spamming lots of posts, which had been the case before.

The digital age has regarded an era where anyone will enter the advertisement dogfight. Okay, those with large budgets still have an edge, but it’s no longer the deciding edge of before. Even the smaller businesses have good reason to play. Over the past few years, digital marketing has seen a massive upswing; every day, social media and search engines receive billions of messages. However, the aggressive complexity of online advertisement leads to a substantial decline in advertisement campaigns’ ROI. The through efficacy of obsolete tactics has paved the way for cutting-edge marketing innovations such as artificial intelligence, augmented reality and virtual.

As of now, digital marketing is growing and in the future it will only get better with steady technological advancements. There are only few instances of augmented reality being introduced digitally and the possibilities are likely to become endless with machine learning slowly making its way to the forefront of the digital world.And to end up making the most of that, businesses around the world should be prepared to keep up with changing conditions. If they want to establish a brighter future for themselves they must be ready and able to constantly upgrade. Exhilarating times are coming and for all those associated with digital marketing this will be a great ride.

Importance of examinations in student’s life

Exams have an important role in the process of learning and in the whole educational institution.” Exams and tests are a great way to assess what the students have learned with regards to particular subjects. … Strengths and weaknesses can also be assessed through exams.

Importance Of Exam: Why Exam Is Necessary

Many of the students get irritated when they heard the words of an exam because their exam mentality is very poor, maybe they don’t know about the importance of exams.

Generally, students give oral and written exams in their schools/colleges. They have a wrong belief like an exam is not necessary but if they try to think in a detailed positive manner at that time they able to understand the benefits of exams.

Today Iam trying to change the exam’s viewpoint about the importance of the exam and why an exam is necessary.

Why Exam Is Necessary

Confidence:

The exam develops confidence which increases a student’s personality in a hard-working manner.

At exam time, students become conscious about their exam performance and they do hard work and try to give the best performance.

When they get good marks they feel happy and their marks help to increase confidence level.

Enthusiasm for competition:

An exam is just like a type of healthy competition for proving more knowledge and skill.

Every student prepares themselves as they participate in the competition and most of them to prove themselves better than other students, they try to get more score and also built a new strategy for reading, they improve their writing skills for better marks.

Self-analysis of own skill:

The exam evaluates the student’s ability of learning. It is an effective way to analyze the knowledge of students. It is a measurement of how much they learn and constraint in the study. An exam is for self-improvement.

Achievements:

Often, students take an exam as a career at that time they are very serious about the exams and they prove themselves for their goal and they get the achievement.

Some schools/colleges enhance the student’s knowledge by giving them awards and certificate and motivate students to increase their intelligence which is the proud moments of hardworking not for individuals but also it is all about the support of their parents and teachers.

Learning:

Each and every step of life, we face new situations and learn from them.

An exam is a major factor in learning. students learn the lesson of patience, discipline, and leadership through exams.

Exam help to introduce own skill. Exam develops thinking, logic and makes quick decision-making.

Scholarship:

Sometimes, not each parent are capable to provide the best knowledge for their children at that time scholarship is one of the options for students to study.

An exam is one of the gateways to achieve scholarship and study for further higher education.

Easy judgment for teaching:

Exams is an analysis of the student’s understanding and grasping power. It is the judgment of how students are capable of their study. Parents and teachers analyze the potential of the study.

5 Reasons Why Exams Are Important

1. Instills discipline

You can say what you want about exams but they do help you to become more disciplined. The fact that you have to prepare months in advance to conquer examinations in the summer can most definitely set you up for the real world. Take this life skill and use it to become successful in the career path of your choice. Discipline is a key trait of all success stories and this routine will guide you and be your knight in shining armour if you want to make it to the top.

2. Gives you the ability to stay focused under pressure

During the exam, you are put under extreme duress to remember pieces of information which you may have learnt at the beginning of the year. Now this takes extreme focus and dedication to remember that far back and to also apply it to the question in hand. If you can take this as a life lesson, you will be well on your way to glory. The top individuals all possess the trait of being calm during the storm and if you can acquire this trait and focus all of your energy into remaining calm, even in the worst of situations, there is no limit as to what you can do.

3. Qualifications you need in life are only acquired through examinations

In your lifetime, you will come to realise that you need certain qualifications to pass a certain stage in the job process. These qualifications will only be under your name if you pass exams. This is a very good reason as to why exams are important. They are the pathway to a job and without qualifications, your career path becomes very limited.

4. Time Management

Time management is a key skill in life and this skill is definitely acquired through the practice of exams. Before the exam, you would need this skill to learn how to manage your time revising. During the exam, you need to learn how to answer each question in a timely manner so that you leave yourself enough time at the end to review your work. In the exam process, time management is integrated every step of the way. This will instill this life skill in you which will dramatically help you to meet deadlines in your dedicated career.

5. Improve Learning

The exam process improves learning and your ability to take on new information. Going through exams will make your brain adapt to being given new information and it will be able to recall facts and figures more efficiently because it is so used to doing so. Being a good learner is most definitely a good trait to have. Some legends claim that they never stop learning. If they put that much respect on this trait, then you should.

We all remember the exam period in schools. The daunting experience of entering the examination hall, finding your name on the exam desk and taking a seat with a booklet with blank paper and unknown questions. The sweaty hand palms and sickness feeling that seems to have made you forget everything that you have been revising for over the last previous few weeks (or in my case few days, I have always been a bit last minute). In all those years of school, college and university I always wondered what the main purpose was for exams. What would this stress achieve later in our lives? Luckily I am able to look into all this and finally learn that the stressful weeks truly are beneficial.

“Exams have an important role in the process of learning and in the whole educational institution.”

Exams and tests are a great way to assess what the students have learned with regards to particular subjects. Exams will show what part of the lesson each student seems to have taken the most interest in and has remembered.

With every pupil being so individual, exams are also a great way for teachers to find out more about the students themselves. The test environment comes with added stress, which allows teachers to work out how their students argue and how they think individually by their works, which is a great attribute for them to keep in mind for future class activities.

Strengths and weaknesses can also be assessed through exams. The teachers will be able to understand where more attention in class may be needed when teaching the particular subject. A pattern of weaknesses may be apparent when marking the works. This is where mock tests are a great technique to use when teaching before the formal examinations. This will give students and teachers the opportunity to understand where their weaknesses may be, in time for the preparation of the formal exam. This will give them all the chance to ensure that they are able to achieve the best of their abilities in class, thus helping them in the future.

School becomes more demanding as you get older. As you grow as a person, you also do as a student and the school curriculum becomes more demanding. Exams allow higher education establishments to assess whether the students applying are going to be able to deal with the work demand. Although this idea of “ranking students capability based on grades” seems harsh, it is an easier way for them to assess the students’ potential, which becomes even more important with regards to higher education establishments.

The exam process is beneficial to the school in regards to assessing where faculties and particular classes need more focus or resources. Schools need to ensure that they are offering students the best that they are able to and exams are a great technique to use to monitor the progress and effectiveness of that particular class. School administrators can see where improvement may be needed within the school, college or university based on the students’ grades. Studies have shown that a “happier class has higher grades” so a pattern of similar average results may indicate the motivation that a particular class may have or not.

After reading about all the benefits and advantages gained, it just goes to show that the stress, pulling my hair out was all worth it in the long run. I have found my strengths and weaknesses, applying them to where I am now. I am starting to realise that the age old saying “school is the best days of your life” could actually be true…

The only problem that can manifest itself between you and studying for the upcoming exam is an academic writing assignment you need to finish relatively soon. The deadline is approaching, and you don’t know whether to study for an exam or focus on this college paper fully and just hope for the best. We have a third solution that may be the best choice for you now. Address SmartWritingService — essay service students come to for help with their custom assignments. Here, you can hire professional writers and delegate some of your assignments just in a few clicks. Choosing a reliable online service to assist you with your studies is a wise choice when you want to succeed in all aspects of your education.

Mental Health Awareness

The demise of actor Sushant Singh Rajput brought an instantaneous attention to people’s psychological state these days, particularly in this period of lock-down. In order to build a better mental health one should know the difference between a good mental health and a bad mental health. Mental illness conjointly known as mental disorders, covers a vast range of mental health conditions – disorders that affect your mood, thought process and behavior. Typical cases of mental illness include depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviors. Innumerable people have mental health concerns from every once in a while. Still a mental health concern waxes into a mental illness when going on signs and symptoms cause frequent stress and affect your ability to function. Your mental health effects how you think, feel, and behave in daily life. It conjointly affects your capacity to overcome stress, surmount challenges, build relationships, and revive from life’s setbacks and privation. Resilient mental health isn’t just the absence of mental health problems. Being mentally or emotionally healthy is much more than being free of depression, anxiety, or other psychological problems. Instead of the absence of mental illness, mental health refers to the presence of positive characteristics.

A few signs that show that a person is in a good mental health are: having a sense of contentment, the very first thing that a person with good mental shows, is the state of being satisfied and happy with his life. Second, a zest for living and the ability to laugh and have fun, enjoying every second of your life is what matters ultimately. Third, the ability to deal with stress and bounce back from adversity. Fourth, a sense of meaning and purpose, in both their activities and their relationships, doing something which has no meaning in your life is a total waste of time and your energy. Fifth, the flexibility to learn new skills and adapt to change. Sixth, a balance between work and play, rest and activity, etc. Seventh, the ability to build and maintain fulfilling relationships. And last however not the least self-confidence and high self-esteem.

Having resilient mental health doesn’t mean that you never go through bad times or experience emotional problems. Everybody at some point of time goes through disappointments, loss, and change. Although these are normal parts of life, they can still cause sadness, anxiety, and stress. But just as physically fit people are better able to recover back from illness or injury, people with strong mental health are better able to recoil back from adversity, trauma, and stress.

A mental illness can make you dismal and can be the root cause of problems in your daily life, such as at school or work or in relationships. In many cases, symptoms can be managed with a combination of medications and psychotherapy. Signs and symptoms of mental illness can differ, depending on the disorder, circumstances and other factors. Mental illness symptoms can alter emotions, thoughts and behaviors. Sometimes symptoms of a mental health disorder appear as physical problems, such as stomach pain, back pain, headaches, or other unexplained aches and pain.

Anybody can go through mental or emotional health problems—and over a lifetime most of us will. This year itself, about one in five of us will undergo a diagnosable mental disorder. Notwithstanding how common mental health problems are, many of us make zero effort to improve our situation.We disregard the emotional messages that tell us something is wrong and try putting up with it by distracting ourselves or self-medicating with alcohol, drugs, or self-destructive behaviors. We keep a lid on our problems in the hope that others won’t notice. We wait for our condition to improve on its own. Or we plainly give up—telling ourselves this is “just the way we are.”

If you’ve made consistent efforts to improve your mental and emotional health and still aren’t functioning optimally at home, work, or in your relationships, it may be time to seek professional help. Following these self-help steps will still be beneficial to you, though. In fact, input from a caring professional can often help motivate us to take better care of ourselves.

How to grow your business through Instagram

Instagram business account

If you already have a personal Instagram account with brand-appropriate content and an established following, you might want to simply convert it to an Instagram business account. This gives you access to all the business features but makes the transition seamless for your existing followers.

You could also choose to create a brand-new Instagram business account. This is the right choice if you don’t have an existing personal account, or if your personal account does not accurately represent your business.

target audience

Before you can decide what kind of content to post in Instagram, you need to think about who’s going to see it.

The vast majority of Instagram users are under the age of 35, with a fairly close split between male and female users. The United States has the largest number of Instagram users, closely followed by India, Brazil, and Indonesia. That’s good information to get you started, but you need to go beyond these overall instagram demolitics to define a target audience unique to your brand.

goals and objectives

Knowing what you want to accomplish by using Instagram for business is the first stage in creating an effective Instagram strategy. Understanding your goals keeps you on track and allows you to focus all of your efforts on achieving real business objectives.

CONSISTENT

Once you start building a following on Instagram, your fans will expect to see posts from you on a regular basis. You want to keep them aware of your brand and engaged with your content without overwhelming them to the point that they tune out—or worse, unfollow.

bio

Your Instagram bio is only 150 characters long, but it needs to do a lot of heavy lifting. It tells first-time visitors who you are, what your brand is all about, and why they should care.

How do you cram so much information into such a small space, while also conveying brand personality? We’ve got a full guide to creating an effective bio but here are some quick tips:

Use your brand voice: Convey your personality. Go casual, or professional, or a little bit cheeky, depending on what makes the sense for your business.
Include hashtags: Instagram bio hashtags are clickable, and are a great way to show off user-generated content.
Try emoji: These little symbols can help you convey a lot of information in just one character.
Use spacing and line breaks: Line breaks make your bio easier to read online.

photos

To make Instagram work for your business, you’ve simply got to have great photos. But you don’t need to be a professional photographer, and you don’t need a lot of equipment.

Your mobile phone is your best friend when it comes to Instagram photography, since you can post straight from your device. Here are some tips to get the best photos

Use natural light. No one looks great with a flash lighting up the oiliest parts of their face and casting weird shadows on their nose and chin. The same is true for product shots. Natural light just makes shadows softer, colors richer, and photos nicer to look at.
Avoid harsh light. Late afternoon is an unbeatable time to take photos. Cloudy days are better than sunny ones for mid-day shooting.
Use the rule of thirds. Your phone camera has a grid built in to help you follow this rule. Place your subject where the grid lines meet to create an interesting photo that’s off center but still balanced.
Try different angles. Crouch down, stand on a chair–do whatever it takes to get the most interesting version of your shot (as long as its safe to do so, of course).

ROLE OF HR MANAGERS IN POST COVID-19 ERA

In last 10 years or so improvement in technologies allowed technology-enabled talent platforms to accelerate the digital HR disruption to create a new age where people can have control over the way they work and finding a balance between work and home.

As things were falling into place , Covid-19 came and started affecting all spheres of human life, disrupting human routine, lifestyle, businesses and the global economy. The overall economic impact of the outbreak will be felt over the years in business operations around the world.

But in the middle of the crisis one aspect that stood out of was the ability of HR functions that holds all ends together fix gaps quickly to ensure smooth running of their businesses. There are several vital important roles that HR managers will have to play in post Covid era to ensure smooth running of business operations.

The important role that HR managers has to play is to look after Physical health and well being of employees because constant staying at home will take its toll on mental health. With a potential increase in mental health issues, there is an increasing need for its importance and how companies can provide solutions, employment benefits, incentives to help its employees. Secondly HR Mangers need to look after its employees and get them used to various technologies that are being used to ensure work from home. Learning to use a new system, communication software or a tool can get challenging, and it worsens when one can’t get immediate support in person, this is where HR managers need to play a crucial role to ensure smooth transitioning. Next Important role is to look after Issues related to jobs and work continuity, this is very crucial area that every HR managers needs to look after since there is already layoffs , termination , pay cuts of employees across business sectors, the managers needs to chalk out a plan in consultation with the management and decide on a clear cut policy especially related to the employees who has been currently laid off. Lastly, HR Managers need to look after the various career opportunities that will arise once things stable, the situation has forced organizations to shift the fundamentals of jobs and the way they’re designed, thus creating more career opportunities. When the economy comes back after this Covid-19, there will be great requirements for employees and that the employees can catch up quickly, act, and put motivation behind efforts that make things happen for organizations. Whether internal or external or gig work , the organizations people will be needing people for their organization.

HR managers can innovate with work schedules and assignments by allowing flexible scheduling parameters and being creative in how the work gets done in post covid era. HR managers should Allow or expand flex-time opportunities for the majority of positions. HR managers should also be considerate about the salaries of the employees in the post covid era , where there will be more cut throat competition.

The Post Covid era will leave plethora of Challenges and opportunities for business organizations and HR managers will play a crucial role in this regard.

How Agri-tech startups can help farmers?

Farmers are facing a bad time in this pandemic. As per IBEF(Indian Brand Equity Foundation) more than 58% of India’s population is dependent on agriculture for livelihood. The reverse migration of migrants due to covid-19 will also lead to more people being dependent on agriculture as a source of income. The government has come up with some reforms that can help farmers. Now, the question is whether agri-tech startups become a ray of hope for farmers and make their lives better.

Farmers have long been exploited by the present system of APMC. They have earned less due to the presence of middlemen. Thus, farmers are left with fewer returns. Farmers require more than policies and this where agri-tech startups come to their rescue.

Ways in which agri-tech startups can help farmers

Removing middlemen

The major problem that farmers face is of middlemen. This increases the cost per transaction which is mostly 2-3% in case of offline transactions. However, this cost can be upto 0.5% in case of online transactions. This is the same as online stock market investments, where people used to pay a lot per transaction before startups like Zerodha came into the market. The result of this reduction in cost is more profit in the hands of farmers.

Health of Crop

India loses around 30-35% crop due to pests. Also, attacks by insects is a major threat to farmers. The recent attack by locusts have created fear among many farmers. Agri-tech apps can help a lot in such situations. They can help in monitoring the health of crops with the help of AI. One such startup is Plantix which is a Hyderabad and Berlin-based startup. It helps farmers to identify plant diseases, pests and nutrient deficiencies. This is done with the help of AI.

Increasing crop productivity with the help of data

Agri-tech startups can store data and measure the performance of crops. With the data, farmers can identify in which conditions the crop yielding is good. These apps can study the history of land and also comment about the fertility of the soil. This data can also be used by other companies who produce agri based products and can lead to newer developments.

Easy availability of finance

The farmers have faced a lot of problems because of non-availability of finance from banks. This led them to borrow money from unorganised sectors at very huge costs. With these apps, the farmers can maintain their data regarding stock sold and inventory. This will help banks in monitoring their performance and thus banks will be more willing to provide money to farmers.

Challenges that can be faced by agri-tech startups

These startups can definitely help farmers but there are some challenges in their way. Their growth depends on the following factors:

Support from government.
Faster data penetration.
Strong financial support from private investors.

These are some of the technical and legal challenges that these startups may face. Apart from these challenges, the acceptance of these apps by farmers is also a challenge. As many farmers are not tech savy, these startups will have to make farmers comfortable with technology. Even with these challenges, agri-tech startups are likely to change the life of farmers.

Social Empowerment of Women in Rural areas

Empowerment means giving strength to an individual. The empowerment of women has been considerably reasoned and penned all over the world. As per a well-known sociologist, empowerment of women means furnishing them to be economically independent, self-sufficient, in addition to providing positive self-esteem to face any adverse situation. Women should be prepared enough to take part in any development procedure.

Known and probably ‘repetitive’ points- but never got commissioned appropriately!

But now, after making these the last of the priorities for a good amount of time, the measures that will be taken into consideration towards the cause are stated below. Positive efforts are always welcomed.

Here they go:

Education
Equal access to education for women and girls will be ensured. Special measures will be taken to eliminate discrimination, universalize education, eradicate illiteracy, create a gender-sensitive educational system, increase enrolment and retention rates of girls and improve the quality of education to facilitate life-long learning as well as the development of occupation/vocation/technical skills by women. Reducing the gender gap in secondary and higher education would be a focus area. Sectorial time targets in existing policies will be achieved, with a special focus on girls and women, particularly those belonging to weaker sections including the Scheduled Castes Scheduled Tribes/Other Backward Classes Minorities. Gender-sensitive curricula would be developed at all levels of the educational system in order to address sex stereotyping as one of the causes of gender discrimination.

Health

A holistic approach to women’s health which includes both nutrition and health services will be adopted and special attention will be given to the needs of women and the girl at all stages of the
life cycle. The reduction of infant mortality and maternal mortality, which are sensitive indicators of human development, is a priority concern. This policy reiterates the national demographic goals for Infant Mortality Rate (IMR), Maternal Mortality Rate (MMR) set out in the National Population Policy 2000. Women should have access to comprehensive, affordable and quality health care. Measures will be adopted that take into account the reproductive rights of women to enable them to exercise informed choices, their vulnerability to sexual and health problems together with endemic, infectious and communicable diseases such as malaria, TB, and water-borne diseases as well as hypertension and cardio-pulmonary diseases. The social, developmental and health consequences of HIV/AIDS and other sexually transmitted diseases will be tackled from a gender perspective. To effectively meet problems of infant and maternal mortality, and early marriage the availability of good and accurate data at micro level on deaths,
birth and marriages are required. Strict implementation of the registration of births and deaths would be ensured and registration of marriages would be made compulsory. In accordance with the commitment of the National Population Policy (2000) to population stabilization, this Policy recognizes the critical need of men and women to have access to safe, effective and affordable methods of family planning of their choice and the need to suitably address the issues of early marriages and spacing of children. Interventions such as the spread of
education, compulsory registration of marriage and special programmes like BSY should impact on delaying the age of marriage so that by 2024 child marriages are eliminated. Women’s traditional knowledge about health care and nutrition will be recognized through proper
documentation and its use will be encouraged. The use of Indian and alternative systems of medicine will be enhanced within the framework of overall health infrastructure available for women.

Nutrition

In view of the high risk of malnutrition and disease that women face at all the three critical stages viz., infancy and childhood, adolescent and reproductive phase, focused attention would be paid to meeting the nutritional needs of women at all stages of the life cycle. This is also important in view of the critical link between the health of adolescent girls, pregnant and lactating women with the health of the f infant and young children. Special efforts will be made to tackle the problem of micronutrient deficiencies especially amongst pregnant and lactating women as it leads to various diseases and disabilities. Intra-household discrimination in nutritional matters vis-à-vis girls and women will be sought to be ended through appropriate strategies. Widespread use of nutrition education would be made to address the issues of intra-household imbalances in nutrition and the special needs of pregnant and lactating women. Women’s participation will also be ensured in the planning, superintendence and delivery of the system.

Drinking-Water and Sanitation
Special attention will be given to the needs of women in the provision of safe drinking water, sewage disposal, toilet facilities and sanitation within accessible reach of households, especially in rural areas and urban slums. Women’s participation will be ensured in the planning, delivery and maintenance of such services.

Housing and Shelter
Women’s perspectives will be included in housing policies, planning of housing colonies and provision of shelter both in rural and urban areas. Special attention will be given for providing adequate and safe housing and accommodation for women including single women, heads of households, working women, students, apprentices and trainees.

Environment
Women will be involved and their perspectives reflected in the policies and programmer for the environment, conservation and restoration. Considering the impact of environmental factors on their livelihoods, women’s participation will be ensured in the conservation of the environment and control of environmental degradation. The vast majority of rural women still depends on the locally available non-commercial sources of energy such as animal dung, crop waste and fuelwood. In order to ensure the efficient use of these energy resources in an environment-friendly manner, the Policy will aim at promoting the programmes of non-conventional energy resources.
Women will be involved in spreading the use of solar energy, biogas, smokeless chulahs and other rural application so as to have a visible impact of these measures in influencing ecosystem and changing lifestyles of rural women.

Science and Technology
Programmes will be strengthened to bring about greater involvement of women in science and technology. These will include measures to motivate girls to take up science and technology for higher education and also ensure that development projects with scientific and technical inputs involve women fully. Efforts to develop a scientific temper and awareness will also be stepped up. Special measures would be taken for their training in areas where they have special skills like communication and information technology. Efforts to develop appropriate technologies suited to women’s needs as well as to reduce their drudgery will be given a special focus too.

Women in Difficult Circumstances
In recognition of the diversity of women’s situations and in acknowledgement of the needs of especially disadvantaged groups, measures and programmes will be undertaken to provide them with special assistance. These groups include women in extreme poverty, destitute women, women in conflict situations, women affected by natural calamities, women in less developed regions, the disabled widows, elderly women, single women in difficult circumstances, women heading households, those displaced from employment, migrants, women who are victims of marital violence, deserted women and prostitutes etc.

Violence against women
All forms of violence against women, physical and mental, whether at domestic or societal levels, including those arising from customs, traditions or accepted practices shall be dealt with effectively with eliminating its incidence. Institutions and mechanisms/schemes for assistance will be created and strengthened for prevention of such violence, including sexual harassment at workplace and customs like dowry; for the rehabilitation of the victims of violence and for taking effective action against the perpetrators of such violence. A special emphasis will also be laid on programmes and measures to deal with trafficking in women and girls.

Rights of the Girl Child

All forms of discrimination against the girl child and violation of her rights shall be eliminated by undertaking strong measures both preventive and punitive within and outside the family.
These would relate specifically to strict enforcement of laws against prenatal sex selection and the practices of female feticide, female infanticide, child marriage, child abuse and child prostitution etc. Removal of discrimination in the treatment of the girl child within the family and outside and projection of a positive image of the girl child will be actively fostered. There will be special emphasis on the needs of the girl child and earmarking of substantial investments in the areas relating to food and nutrition, health and education, and in vocational education. In
implementing programmes for eliminating child labour, there will be a special focus on girl children.

Mass Media

Media will be used to portray images consistent with the human dignity of girls and women policy. The policy will specifically strive to remove demeaning, degrading and negative conventional stereotypical images of women and violence against women. Private sector partners and media networks will be involved at all levels to ensure equal access for women particularly in the area of information and communication technologies. The media would be encouraged to develop codes of conduct, professional guidelines and other self-regulatory mechanisms to remove gender stereotypes and promote balanced portrayals of women and men.

People’s Perception towards NGO(Non Government Organization).

How many of yours dream is to work in MNC’s ? I know many of you say yes. But do you ever thought of working in NGO’s. Why is that so we are always behind highest salary packages.

What is a NGO?

There is a saying, what can make you happier than helping others. Similarly, Non Government Organization is a non profit organization which promotes educational, cultural activities and work for the betterment of the society.

**Work Together for the betterment of the society.**

How NGO’s work?

Many of you are quiet curious about this. All you want to know is that how are the volunteers gonna make money. Here are your answers:

Existence of an organization with the intention to provide services.
Appointment of volunteers. Here they are the person whose intention is not make money out of it.
Collecting/Raising funds to execute the plan and supervising the activities.

People’s perception regarding NGO:

Money versus Social Work concept. What do you think weighs more?

Waste of time: We dreaming to work in topmost industries never think of joining hands with NGO’s or just to contribute a percentage of salary towards the cause.

No Income: Why do people always run behind money? Yes this is an organization where they help others and make their lives living worth it.

No support: yes, this is the main drawback. But don’t you think effort from your side is also necessary. If you start for a good cause then you gonna achieve success.

Risk Factor: Who do think was the warrior during this pandemic situation? Yes of course, along with doctors, sweepers the volunteers for such organization are also the warriors. They provided food, shelter to large number of people.

To conclude, Don’t think about what people think if I might start or work in NGO. It is always you who takes the decision and let’s not forget that sharing is caring. So join your hands with NGO’s and be brave as warriors.

A Guide to Your First Week on the Job

You walk through the revolving door of the lobby toward the elevator, soaking in your surroundings—there’s not a familiar face in the building. You straighten out your suit, press #12, and take a deep breath: Once those doors re-open, your first week of work will officially begin.

Whether it’s your first position or your fifth, those first few days on the job can be more than a little intimidating. But with these key rules, you can get comfortable in your new surroundings, get up to speed quickly, and get off on the right foot with your new boss and co-workers

Do: Be a Sponge

One of your most important duties your first week is absorbing everything. Getting to know your company’s culture, the working and communication styles of your teammates, the problem projects, office politics, and department or company-wide goals means that you’ll be able to start your real work sooner (and be more effective when you do).

So, go to the new hire orientation, sign up for professional development classes, and attend all the team and office meetings you can, even if you’re not yet sure what’s going on or they don’t 100% pertain to your work.

Also join in on the informal events. If you get asked to lunch, happy hour, or the office softball league(either as a participant or onlooker), say yes. It’s a great way to meet people, and it shows that you’re excited to be part of the team.

Don’t: Overcommit Yourself

Do be careful, though, to balance your schedule—you want to have plenty of time to learn the ropes from your desk. The last thing you want is to look like you have too much to juggle, seem overwhelmed, or show up late to a commitment because you’re stuck somewhere else.

Do: Ask Questions

As you learn about new processes, projects, and people, don’t be afraid to ask questions. You need to get up to speed, and people will expect it from the new person on the team. Also take down detailed notes about everything you learn, even if it seems simple. Your brain is going to be on overload this week, and writing everything down will make sure you don’t have to ask the same question twice.

Don’t: Be Afraid to Speak Up

At the same time, don’t be afraid to contribute and add value—you do want to reinforce that you’re the right person for the job! No, you won’t know everything (nor should you act like you do!), but you can make suggestions in team meetings or brainstorming sessions, or ask questions like, “Has this been tried before?” And if you have a skill or ability that you’ve been hired to bring to the team, pipe up and share that knowledge. But be careful to read your audience. You don’t want to come on like gangbusters or step on someone’s toes.

Do: Offer to Help

There may be some down time during your first few days on the job as your boss and team adjust to having you there. But don’t sit around waiting for others to figure out tasks for you—volunteer to help your new teammates on a project. You’ll show initiative, you’ll build rapport with your boss and co-workers, and you’ll learn about expectations, procedures, and how things are done.

Don’t: Turn Down Help or Advice

If your boss or co-workers give you advice or offer to help you with a task or project, take them up on it—yes, even if you’re totally capable of handling things yourself. It’s a great way to bond with your office mates, plus you may get valuable insight into the company’s expectations or a more efficient way to do the work you’ll be given.

Do: Find a Mentor

It never hurts to have an experienced, knowledgeable, successful professional to bounce ideas off of and be groomed by, but it’s especially useful when you’re the newbie. Look around. Who are the stars of the organization—the ones who radiate likability, confidence, and initiative? Introduce yourself, and pick their brains.

Don’t: Rely Only on Your New Mentor

Undoubtedly, the people who make you feel most comfortable will become your go-tos as you navigate your first week. But remember the time it takes for people to help you out is time being taken away from their own tasks. Be sensitive to this by trying to figure things out for yourself first, asking a variety of people when you do have questions, and showing appreciation for everyone who helps you out.

Do: Keep Your Boss Informed

Throughout the week, ask for periodic meetings with your boss (instead of popping in her office for every question you have!). In addition to getting her direction on projects and tasks, you should use this time to update her on what you’re learning and who you’re meeting with.

Ask questions like “Are there additional tasks I should be taking on or skills I should be learning?” and “Can you give me feedback on the project I just completed?” to show initiative, but also do a lot of listening, too. Your boss’ feedback and insight is going to be one of your greatest resources at this point—after all, you’re going to be spending the next weeks, months, and maybe even years working for her, and learning how she thinks early on will serve you well.

Don’t: Compare Everything to Your Last Job

Surely you could rattle off things you loved (or loathed) about your last job and how this position compares—but don’t! You want to give yourself every opportunity to shine, and that means keeping your initial first week impressions to yourself. You’re in a new place, and this is a new opportunity, so embrace it and move forward!

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Advantages

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The workforce emerges in different directions

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Mainstream media to new media- how has the shift affected political reporting

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What is ACCA?

ACCA India – Scope and opportunities

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Now let’s bust some so called myths about gymnasiums and working out.

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“Focus should be on Skill-based Education: Give a man a fish and you feed him one day, teach him how to catch fishes and you feed him for a lifetime”

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Importance of sPORTS in lIFE

Advantages of sports

NEED of sports for children

Sports education in school education

IMPROVES SOCIAL INTERACTION

SPORT – A TEACHER OF QUALITIES

Sports Education IMPROVES confidence

HEALTH AND FITNESS

Leadership skills

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Why pursue an MBA

Scope of an MBA amongst Current Market Trends

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Why pursue an MBA

Scope of an MBA amongst Current Market Trends

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MOTIVATION IS ALWAYS NECESSARY

MAKE YOUR WORKOUT SPACE

WORKOUT FOR THE BODY

Yoga AND BREATHING

REFER VARIOUS APPS

PREFER BALCONY AND SPACE WITHIN APARTMENT

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What do we want from assessment?

Exams focus on breadth

Exams are harder to cheat on

Exams do enhance learning

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Documents Required

Mode of Payment of Pension Amount

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