The ruthless approach of private institutes.

Right to education a right that is just on the paper. The pandemic situation makes access to education more challenging. The expensive fees of institutes, colleges, and tuition teachers along with the cost of digital gadgets. Make it a dream for the unprivileged child. Along with expensive gadgets, the additional cost of the internet is a matter of concern. This all thing make together cost of education very expensive. That is not affordable for all. The Pandemic hit makes our environment full of grief. Many lost their loved ones as well as earning hands. The question is in that situation how an innocent child pays for the education expenses. the answer is simple. The unprivileged child eventually drops out of school. People have to deal with financial pressure and subsequent anxiety. The pandemic has financially impacted the Indian middle and upper-middle class. Also many lost their jobs during the covid19 hit. The savings are diverted towards the needs. The reduction in earnings with the additional monthly cost of electricity, rent, and other bills make education cost impracticable.

Even during this time that certain private colleges are charging mercilessly an expensive amount of fees. This has put enormous pressure on families that sometimes have only one earning member per family. OR those who lost only earning members of the family. They have continued with their regular scheme of fees without issuing even the slightest bit of deduction. Even the government is not supporting the pitty family;
Even though government gives the judgment that Colleges should not charge more than the students’ tuition fees because they practically have online-only classes. Many students think it is not justified to charge students for the facilities they are no costs such as the library, sports grounds, canteen, etc. Some colleges have given ridiculous explanations about electricity bills, infrastructural cost and maintenance fees. But on the ground private institution didn’t care about this judgment and continue to charge whole fees from the students.
The colleges even ruthlessly pressuring the students and the parents to pay the semester fees on time, which would result in serious consequences if not paid. Private colleges are still looking at their profit margin even during a pandemic. The second wave hit more badly than the first wave. half of the population is covid positive. and admitted to the hospital looking for the medicine, oxygen cylinder, and ICU wards. The grief situation as well as the financial expense in the medical treatment. Given the scarcity of beds, private hospitals are charging a huge amount to the patients’ families. They have no option but to comply. The medical expenses are an additional burden that they have to bear. The bills keep adding and resulted in borrowing .and then never adding a circle of depth began. In such a sad situation how can a student pay his fees?

The students not only have to give compulsory examinations but they also have to pay with the financial expenses. Owing to this expense, students in the middle and lower strata of society are thinking to drop out the college. They are taking up whatever odd jobs they can get with little pay to support their family. Many of them had plans to pursue degrees post-graduation, but they have no option but to give up given the circumstances. In certain families with more than two children, it is becoming an increasing burden for the earning member to keep up with the rising expenses.

Lack of income source, lack of money, and diversion of savings towards basic needs as well as medical expenditures are some of the reasons stated by students facing such a crisis. Even authorities are not assisting the common people. Government is silent on this issue. That’s the reason many students give theatre life as being hopeless by committing suicide. Students want the college to either waive off the fees or provide them with some aid or assistance. The absolute lack of understanding for students has been reflected by these colleges. The mental fatigue and pain caused by this constant pressure are harmful to the well-being of students and parents as well.
It is unfair on the part of private colleges to seek their profits during the pandemic situation. Instead of charging such a high amount, they should either waive it off for students going through a financial crisis or charge them just the tuition fee. The students are already facing mental pressure and anxiety. There is a lack of accessibility to online education existing already. Some have had to purchase laptops, good mobile sets, and costly data packs to attend classes. To assume that everyone’s financial condition will remain unaffected because they belong to a privileged background is wrong and fallacious.
Some colleges are giving excuses that they have to pay to there teachers. Therefore they have to ask for money. But it is not convincing enough for the students who have time and again asked for a breakup of the fee structure. The students are helpless at this point. Even after approaching multiple authorities, they have not received a helpful solution. We can help these needy students through our small contribution. We common people should assist those who are in need.

Child Labor and the miserable fate of unprivileged children.

Youth is the future of the country. if this statement is true. Then why our country is not able to eradicate the sin of child labor? we encounter the term child labor every time. and take it very casually. That’s the reason it still prevails within our society. we can find children doing work in

Every city, lane, and corner of society. We have been taught since our childhood that child labor is wrong. the future is in the hand of the young fellow who is making their livelihoods in factories, big industries, and local vendors and shops working endlessly.

Why this young fellow has to deprived of their education? why their childhood is stolen from them? why do they bear to do the work from such a young age? While other children are enjoying their childhood.Why some unprivileged kids have to work with heavy machinery and weapons under a huge risk to their health, just to earn a two-figure income to afford a single meal. children have to resort to working and earning, instead of learning. who is responsible for their worst situation? The ones who should be earning are the young and unemployed youth, who are sitting at home without any scope for jobs. who will take responsibility for them? The need of the hour is to provide these children education They are the future of India, and they deserve an education.

Child labor means exploitation of children through any work that deprives them of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially, or morally harmful. The practice of child labor is a crime ad people employing it people are the biggest criminals of Indian society. Another reason why child labor is wrong is that by making a child work, we are decreasing the quality of our education system and spoiling the innocent life of that child.

These children are suffering in the dark world of mental and physical pressure. by allowing these children to work in our houses and societies, as by employing them we are spoiling their future and career.

child labor is the evil part of society and needs to be eliminated.

By taking the labor of children we are spoiling the life of an innocent child for their cheap labor and our selfish motives. If we want to maintain the quality of the education system, we have to educate children, especially those from rural areas who are deprived of education, basic amenities, and other advancement opportunities.

For the progress of society and our economy, this evil practice needs to be removed. so that our economy will be balanced so flawlessly that there will be no cases of poverty and child labor in the upcoming years. We should not forget that child labor arises from poverty, so we need to eradicate their poverty level through the power of education leading them towards their career goals.

The lack of knowledge and skill leads to child labor. Therefore the need for time is to increase the accessibility of education to everyone. we need to start moe initiatives like mid-day meal. to increase the reach of students to education.

Digital Disparity.

Covid19 expanded the digital divide. And shows the disparities within the society between the rural and urban, rich and poor. Lockdown compelled the shift to the virtual model. some of the students managed to receive an education without any obstacles. but many unprivileged students have been deprived of it. resulted in drop out of college and institutes due to the financial crisis of lockdown. Before the pandemic differences prevail in access to education but corona widened the gap. Rural areas have severe internet connectivity problems but Half of India’s population is living in rural parts of the country.

India is the second-largest populated country in the world. But it is a developing country. to maintain education for all during the lockdown when the schools are shut is quite challenging. the digital divide between the government and private institutes can be witnessed. Virtual learning wasn’t much challenging for private school students. Unlike the students of the government schools, who didn’t have access to the digital equipment. the Unprivileged children can’t afford access to quality internet and gadgets. Thus being deprived of education. The right to education is meaningless in the covid scenario. The government needs to bridge the digital divide to ensure students’ education. Some students are ahead of others. As many students drop out of school due to financial problems.

Access to the internet on their mobile phones is a matter of concern as well. The need of the time is to provide digital infrastructure and tools access to unprivileged ones to access online classes. The digital divide has led to incidences of student suicides. many students committed suicide after drop out. Even in urban areas, disparities prevail. those living in slumps and downtrodden areas can’t afford education.

The government needs to focus on technology and extending the vision of digital India.

Those who have access to education face many hurdles such as in assembling notes, in paying attention due to bad network coverage. Getting time to do self-study is also difficult. preparation of online tests is another problem. seeking notes from some of the online sources is also difficult because some websites charge for the subscription which is not possible for everyone. students have to sit in front of the computer screen for many hours and Practical knowledge is not possible during the pandemic because it is hard for the students to perform practical virtually. even for teachers, it is difficult to prepare presentations for the students.

pandemic hit increases our dependence on technology. The focus had always been on practical knowledge and skills. we are being actively tested for our knowledge without any proper structure of assessment. Most importantly, not all teachers are not good at technical stuff to manage classes or material distribution.

. COVID-19 also raised prominent questions about the need, significance, and value of virtual learning platforms. The majority of the students have been affected negatively and therefore the government should come up with such education policies that would benefit all the students. Common people also need to volunteer to lead a hand to needy people.

The complex paradigm of streams.

“Now what?”This question every student encounter in life after completing school. A career plan is the most significant and difficult question of life. Our whole life depends on this small question. Sometimes we choose our path and sometimes our society decides for us.

The question “What do I want to do in life?” is hard to answer.

It is tough for a school student to find their path at such a young age, because of the complicated model of ‘streams’. Studying science means you are limited to the medical and the engineering line. Studying commerce means being captured in chartered accountancy, banking, and finance and learning humanities imply that I must choose to become a lawyer or journalist.

The problem is the high competition within society The tragic fact is that we can never come back from this model of education, studies, and streams. we don’t have the right to choose subjects that are a combination of different streams. The reason streams are a challenge for us is that they directly affect our careers. Choosing a career is choosing life. As a career is related to financial independence. The question became more significant. every parent expects from there child to pursue a career that has the reputation, high earning prospect, and quite popular in society. Boys, in particular, are supposed to choose a career that can support their families financially one day. Today passion and happiness don’t matter when it comes to a career. The thing that matters for society is the reputation of the career. For society, boys should not go for teaching jobs, fashion designing and cooking are something that society doesn’t consider ideal jobs. some jobs are called ‘feminine jobs’ not meant for boys. Like cooking is related to females. Some jobs get undermined like fashion designing is compared to tailoring.

Students’ choices are also impacted badly by the stereotypes and repercussions. and they have to choose paths unwillingly as per society’s concern. Even though we are heading towards an impartial society, such differences prevail in our society. The ‘pay scale’ affects the choice of career. Women are still paid less and the gender pay gap continues to widen.

Lack of awareness of new opportunities is a major challenge that school students face. We are not aware of the options beyond the ‘visible careers’. Visible careers are those careers that we see in everyday life, such as doctors, teachers, engineers, journalists, politicians, and businessmen. We lack knowledge about other options we have. There is a world beyond these visible careers: such as being a therapist, an urban planner, a singer, a beautician, a blogger.

so many jobs are available now because of the internet. such jobs can provide a great opportunity to the newcomer. Like social media marketing, a YouTuber, a blogger, a digital marketer. But the problem is students don’t have access to and knowledge of this career.

Your career should be based on your strengths. The best choice of career comes from one’s passions and hobbies. Your career should inspire you and be the reason for your existence. It is you who can decide your career, not others. and being yourself and the following passion makes you happier.

Traditional education system how much effective?

Covid Pandemic left many Indians unemployed. While unemployment has always been a cause of attention for India. But mandatory experience and training made it more worse and challenging. the lack of practical skills holds us back. The recent unemployment numbers among educated youth show the drawback of India’s faulty education system and the lack of the right learning opportunities for young professionals.

The government of India wanted to create a workforce of skilled professionals but the coronavirus pandemic made the situation drastic and critical. There was a time when a degree could help a person getting a desired job. But with more competition., a degree is not sufficient itself. The biggest issue is practical knowledge with theoretical knowledge. Classroom learning is more focused on theory. When students step into the professional world, they find themselves not capable enough to handle the work because of the drawbacks of our education system. Our country has educated unemployed people. Shows the inadequacies in our education system.

companies want educated fellows with practical skills. That our education system is unable to give. Because it is limited to academics. Youth lack new-age skills that companies need from their employees. With limited online and offline courses for industry-specific training such as engineering, IT, etc., Most young professionals lack confidence while dealing with problems at their workplace. Moreover, since schools, colleges and universities are following the traditional system of education. it acts as a hurdle when professionals come to face real-life circumstances.

Students need to develop new skills. So that student can learn something above education and makes students ready to be professionals. India has the potential to be a preferred destination for global sourcing. Skill development can bring this to reality by instilling more confidence in young professionals. As their skill increases their employability will increase, and ultimately lead to the nation’s financial growth.

The government needs to assist India’s workforce informally trained. With immediate competition, we need to adopt better strategies too. we need to improve standards of education and adopt newer methods. The higher the standards of training and skill development, the better our workforce can be. The country National Skill Development Corporation (NSDC) can also contribute to solving the problem by creating more awareness and come up with suitable programs that can help professionals.

Transformation can only come with the government. The education system, industries, and students collectively understand and recognized the significance of skill improvement.

A new version of Censorship.

As per the Ministry of Electronics & Information Technology (MEITy), social media platforms like Facebook, WhatsApp, Twitter, and Instagram have to follow the new Guidelines of government failing which can lead to a ban. guidelines were issued in February 2021, and social media platforms had around 3 months to acquire these guidelines. The companies are yet to respond to the Intermediary Guidelines. The decision taken due to the fake headlines do nothing but spread fear among people.

According to the constitution, India is a democracy at least on pen and paper. However, certain powerful people in the Central Government, to strengthen power, are now trying to silence free speech on social media. Free speech is a right granted to all human beings globally. The Universal Declaration of Human Rights (UDHR) recognizes it as a fundamental right. India happens to be one having this right. This means, Indian citizens should have access to this right, and it’s the government’s responsibility to see that this right is being protected.

Yet, these powerful individuals within the Central Government, have time and again gone to unbelievable measures to control this right.

. The disappointed young people of today turn to social media to express their objections about everything they found mistaken or unsuitable. Be it a person of any class, culture, community, and religion. everyone turns to the internet. And the only way to check these critics would be by introducing “Agreement Officers”.That is exactly what the government has done through its intermediary guidelines to check who’s saying what on the internet.

If this guideline came into being. There exists no mechanism for the common mass to raise their voices. The only time when the masses get to raise their voice is during the elections. But then again, it’s the media that controls the elections these days. Unfortunately, reporting is done in such a way that we’re persuaded in support of a particular political party. This plan, if achieved, will badly affect the very foundation of our democracy.

Criticism makes democracy strong. But these guidelines go against it.

Maybe government believes that criticism isn’t important anymore and hence has concluded that the internet should be controlled. It’s dishonest of this country to say that other countries are trying to crush free speech.

The government needs to come into a discussion with the social media companies and the common people. But the government didn’t give a single thought to it. It is nothing but censorship in disguise.

live-In Relationships Illegal or not?

Denial of granting protection to a couple who are in a live-in relationship only because it is socially and morally unacceptable. is it justified on the part of Punjab and Haryana High Court? The boy and the girl had been in a living relationship that goes against the girl’s parents will.

The couple asked for protection from the court for their life and liberty after being frightened by their families. Unfortunately, they were denied protection. the denial of their right under Article 21, in this case, is inappropriate. The judgment by the court seizes their identity as per Article 21 as well as the right to “life or liberty”.Article 21 declares that every individual has the right to their life or personal liberty. Therefore to secure their right the couple moved before the Punjab and Haryana High Court for the protection under Article 21, which is dismissed by the court on the ground of social and moral unacceptability. while rejecting the petition, the high court interpreted that the term “person” means those who are recognized by law as being capable of having legal rights and being bound by legal duties, not a couple. After getting married, a man and woman are considered capable of having legal rights and duties known as rights in the institution of marriage. But only when the marriage has been done as per their respective marriage laws in force in India.

The denial of the right to life and liberty is completely inappropriate in the law. Since no law in India criminalizes pre-marriage, it would be more like legislation by the judiciary to hold pre-marriage illegal based on social morals. There is no force of law in an opinion that has been embraced by the conservative majoritarian masses of India who find it illegitimate. The decision rendered by the Punjab and Haryana High court erred in ascertaining the aforesaid point. In place of assistance, the couple became the subject of discrimination held by the conservative majoritarian masses.

Why Asbestos removal is vital ?

Asbestos is a natural mineral constituted of soft and flexible fibers that are resistant to heat, electricity, and corrosion. These characteristics make the mineral valuable, but also make its exposure highly toxic. Asbestos removal is indispensable because it causes severe health problems such as cancer. Also some fatal issues, including asbestosis, mesothelioma. The most critical part of it is that some don’t reveal immediately but remain in your system for a longer period, sometimes years later. If high levels of asbestos exist in the house then its inhaling can lead to severe health problems such as mesothelioma, a form of lung cancer that can cause respiratory problems, ranging from a simple cough, allergies, and pneumonia. If you breathe asbestos fibers, this can get trapped in your lungs and can damage your lungs very severely if not removed properly. It may not even be possible to breathe because it will make you cough. The dust is terrible too because it can enter your lungs and get trapped in them. Some cases have shown that asbestos particles can go up to the lungs.

Even if someone does not get lung cancer due to their exposure to it, they will still experience many other health hazards. Direct contact with asbestos materials can easily penetrate your skin or you could suffer from skin irritation. Asbestos is not easily noticeable, but it may be everywhere. A toxin that’s slowly wreaking havoc on your health. accompanying health problems, it can decrease your property value also. Chances are you could lose a potential buyer if asbestos is not properly removed from your house. Asbestos Poses Environmental Dangers as its materials are not easily separable and fibers are microscopic. its removal requires special equipment. With the smallest cracks or gaps in your walls or floors, you can easily be exposed to high quantities of asbestos. That makes quick treatment of asbestos even more indispensable.

importance of internship and training.

In today’s digital era, competitiveness rise seriously. To be effective as an employee we need practical assistance and training. The practical experience and training not only help us to be productive but helps in magnifying our skills. Every time we learn a new skill it added to our personality development. Now companies are looking for a well-groomed personality. Internships are good means to enhance our knowledge, skills and to learn something effectively and practically. For the right utilization of the spare time, Internships are good means. Also, it is added to our resume and curriculum vitae. which increases the possibilities of selection during the placement. Internship and training are of different varieties. Some are in the workplace and some are work from home. Both means are useful in their way. Through the workplace internship, you can get practical experience and more chances of interaction with new people. Possibly you will find a great mentor in that way for your career guidance. And through work from home, you can save your time and devote it to learning something else. Every year, Government invests a big chunk in the training of the students. Because training increases the productivity of human capital. That will help in the long run students. For professional courses such as business and management. It is advisable to have prior experience. So that you became proficient enough to answer the practical solution of the problems. When you involve in training and internship you learn how to manage the work at the basic level. That will enhance your problem-solving and analytical skills.

Even our finance minister Nirmala Sitaram begin her work being a salesgirl. Ambani the leading and renounced groups come into existence after continuous years of hard work. Most intellectuals and psychologists recommend students to go for the internship because it will increase their knowledge, confidence to face the problem during work. Just as the college experience helps in dealing with the office environment. Similarly, internships help the student to identify the problems that they can deal with during work, with the identification of problem. students can look for the possible solution at the bottom level. Such experience helps students in the long run. So students should look for the internship. A career such as marketing, business, management is something that can be handled only when you exercise them on daily basis. So internship helps you in getting practical knowledge. In addition to it, things like content writing can be learned only by practice. For the practice, you can opt the internship. That will invest your time properly that you can waste here and there in other activities. Especially during summer vacations, you can utilize your time through involving in any internship.

Research shows that those students who indulge in internships are more productive and good at problem-solving than those who are much in academics. Academic knowledge is vital to understand the problem But if you want solutions, you should go for the practical experience that only training and internship can give you. In fact placement cells in the colleges also look for students who have practical experience. During the internship, you will learn some vital skills as well like confidence and body language. Internships and training also make your financial security. Some internship provides stipend also for the work. Also, expertise in work during the internship can lead you to get a permanent job. As some agencies provide regular or permanent jobs to their best employers during the work. Many students receive jobs while doing the internship. Especially look at the intens for hire. Therefore internship and training have a significant place in a student’s life. Even Doctors and Engineers have to go through technical training before beginning their work.

mental illness during pandemic

Mental Illness during Pandemic.
Covid19 pandemic hit the masses most severely mentally. The trauma from looking for the medicine, hospital beds to dealing with the mass of dead bodies, from being left jobless to mass migration and suffering. These all circumstances severely impacted our mental state. A tremendous number of people have lost their dear ones. And some are fighting for their life. While their loved ones and family are busy in the constant search of medicines and oxygen cylinders. Those who are safe are also suffering from mental illness by looking at their environment. Full of grief, devastation. This time is very hard. And financial crisis makes this problem. So many families especially of the lower class. Left without money and aid. Those who earn daily and labor are struggling a lot. These financial bottlenecks resulted in mental illness. Especially those students who are handling the digital divide. Faces stress and mental illness. All students couldn’t afford online education due to a lack of digital gadgets. That acts as a hindrance to the growth and education of unprivileged students. The cost of academic education and institution creates a financial burden for the students and the family. some can deal with it. But those who couldn’t eventually end up dropping out there college and institute. That leads to mental stress among the students. Recently, the cases of suicide by students increase manifold. That shows how mentally covid have impacted the students. Therefore cases of suicides are reported manifold. Students who are privilege enough. Also facing mental trauma. Online education also created an additional problem, technical glitches, electricity problems, access to devices, are major problems related to online education. That cause mental stress, headache as well as eyesight problems. This problem can be overcome through everyone’s participation. All need to contribute. By providing financial aid to the needy. And by including in the conversation as much as possible with our friends and family in this hard time. Chatting with each other acts as a medicine to cure the ailment of mental stress.

Students misery

The covid pandemic not only impacted adults but students also. At one place the children lost their childhood and on the other hand, students are concerned about their career, future that seem bleak to them due to covid devastating impact on the economy.

one of the most significant reasons is finance and the need for funds. Students are concerned because the global pandemic has created havoc in the employment sector. This resulted in many job losses in the informal sector. As the country is closed so those earning money daily and business have to suffer. The question of school, college, and tuition fees is another issue. This, in turn, has been magnified in the lives of the students and the youth of the country. The financial crisis within the family has bothered almost the majority of the population, especially the students.

The very first concern is the digital divide. Accessibility of digital gadgets especially among the lower economic classes. Eventually, which means withdrawing from school to some students. Being already distorted by financial emergencies, the necessity of digital devices acts as a hindrance in the way of student learning. leading to many students dropping out from formal courses and institutes. increasingly pitted against the highly competitive labor market with most being trapped in the vicious cycle of underpaid labor or disguised unemployment.

The government too is not in a position to solve this problem of digital devices because of treatment and aid expenses.

this economic crisis has an unfortunate effect on the mind of the students. The financial dependence on the family, often severe, mostly reduces them as isolated victims. It also hinders the access to academic opportunities of the student. . Many family members getting affected and the huge expense occurs on treatment, amidst the acute scarcity of oxygen cylinders and other medical pieces of equipment.

The students are facing the problem of academic costs at the same time when a lump sum amount is required for admission failing which the seat might get canceled.

Further, the debt trap will lead to a greater burden in the future for repayment with interest, leading to more psychological suffering. The hostility between maintaining academic costs as well as fending for health expenditure has had severe effects on the young minds, putting their future and aspirations at stake. In this situation, a and well-planned approach is needed to address the issue of financial crisis which can be aided by the government.

Is it a Happy New Year?

The Year 2021, this year seems like giant waves of oceans going down and down. Our country gets badly downtrodden due to the social, political, and economic issues that continue to prevail, due to an invisible enemy in the form of the deadly virus.

This virus shows no mercy to anyone doesn’t matter which class, culture, and religion person belongs to; it spares no one. As the cases went up, so did the false WhatsApp forwards, chaos, panic-buying, and fear among people. The increased cases and dilemma is frightful people. As people taking hurt over their mental health, too.

From the news of unknown viruses to fearing even a slight increase in body temperature, to look for medicines and oxygen cylinders, people have experienced it all. In the beginning. To ‘deal with a spontaneous and devastating situation the Indian government announced an out-and-out 40-day lockdown. Everything came to a standstill—except divisive journalism and discrimination.

While most people don’t have the privilege and luxury to stay home, quarantine isn’t a blessing for many. it lead rise in mental illness since the coronavirus outbreak. The level of stress and anxiety has heightened.

The apprehension about job security, draining of savings, or unavailability of basic things for survival, ambiguity. People who were already suffering from mental illnesses looked upon engaging themselves in outdoor activities and meeting their dear ones as the only coping mechanism. Now they have no option but to dive into the same misery they were battling. along with that crimes such as theft, murder, extortion, molestation, etc., are increasing at an unpredicted rate

COVID-19 is just not another death-dealing health hazard. It has more profound implications that society would have to bear post lockdown too.

Enlightenment as a mass betrayal

The radio, newspaper, and TV. All are mediums of communication. They all were invented to enlighten human beings. Every creation has its purpose So they have. It’s true that for daily information we depend on this medium but does this products assisting us. Or it’s just deception. The reality is they are a tool in hands of cooperation to earn profit. And increase their business. Providing information is just a business. we get only that much information that cooperates giants want. As half of the media is dominated by politicians and giant cooperates. That influences their credibility. Hard to believe but this is a bitter truth. this invention acts like a tool in those hand who have money. consumerism is created intentionally through media in the form of advertisement. Advertisement creates a desire in human beings. This desire resulted in more consumption thus adding profit to the big giants. That shows how people are betrayed. Today content is created in such a way that doesn’t make a person intellectual. But merely a passive consumer.
In this gamble and deception, along with corporate giants, politicians are also involved. They use the mediums to propagate their message. Thus people consider the propagated message as truth. Start believing it and thus there ideology and perspective got to change. These tactics can be a hindrance to the democracy and sovereignty of the country. The enlightenment that media promise somehow vanishes because of the huge enrollment of money. People themself need to enlighten. By becoming the active audience by actively analyzing, understanding every message. We can be saved from this mass deception through the mass medium. Just we need to be vigilant in our approach whenever we encounter a media product. we need to understand the hidden motive behind that content. We need to know who is the creator of the content. And what purpose the content fulfills for the creator. Thus content by media or medium of communication needs to be observed. To better understand them. To save ourselves from enlightenment as mass deception.

“Online Education and Digital Divide”

Recently our Union minister Prakash Javadekar said in the Lok Sabha, “No child was deprived of online education during the pandemic as the government had taken several steps in that direction.” Such a statement is nothing but a mere lie when we encounter reality.

A majority of Indian school students do not have the means or privilege for online education. Some face network and technical glitches. Some face electricity problem. The non-availability of gadgets is another problem. Accessible and compulsory education has always been a challenge in India. Right to education is something that is written merely on paper not exist in the real world. The pandemic broadened the pre-existing gap making online education a commodity of sheer privilege. During the lockdown, thousands of students have suffered due to the digital divide. Taking the example of the Indian state with the highest literacy rate, Kerala witnessed numerous cases where students took away their lives due to a lack of accessibility to digital tools. sometimes Internet accessibility act as a hindrance.

the obvious failure of the system and concerned authorities witnessed from the devastating act of suicide by the students. Not just that; for powering devices, access to electricity is crucial for digital education. Some states such as Bihar and Uttar Pradesh have a severe problem with electricity.

In the rural area, the houses received electricity for less than 12 hours a day. most of India’s population lives in villages where only 15% of rural households have access to internet services. Whereas in urban areas, it’s 42%. Moreover, India witnessed a spike in unemployment during the lockdown affecting the livelihood of millions.

Especially compulsion of electronic gadgets for online education became a severe problem as in rural areas subsistence is very difficult. Not every rural person could afford expensive gadgets. In most households with a meager income, eating three meals a day was not guaranteed, purchasing costly internet plans or devices cost them a fortune. From mortgaging assets to cutting off on essential household expenses, families have done it all to make online education a possibility when the government schemes failed to reach the neediest.

Although several NGOs, social groups, and individuals rose to link this digital gap by sponsoring smartphones and laptops, the negligence by the authorities can’t be overlooked. An ordinary Indian citizen expects its government is to at least acknowledge the problem. After all, how will one solve the problem if one does not acknowledge it!

Nepotism in today’s Bollywood

we are living in a feudal society, but still, nepotism permeates everyone. however, the film industry is trapped in nepotism.
Nepotism can be defined as an act of using power or position in an unethical manner to get the dear ones in the same field. It not only exists in business but also in the Bollywood industry. this topic has been raised many times in the Bollywood industry and unfortunately having a negative impact rather than a positive impact on the lives of celebrities. Before the incident of Sushant Singh Rajput, this topic was not discussed seriously. But after his death, Bollywood was trapped in nepotism and many celebrities were interrogated. many celebrities talked about nepotism openly. Some talked positively and some in a negative manner.
Kangana Ranaut came into the industry in 2006 with the movie Gangster. She was the one to raise this topic negatively as she labelled filmmaker Karan Johar as the flag bearer of nepotism in the show Koffee with Karan. Due to this, she gained prominence. She also called Tapsee Panu and Swara Bhaser outsider. After Sushant Singh Rajput death many actors were trolled and questioned on nepotism . Because of this, many celebrities also lost fan following.
We often say that some star kids are excellent actors and done their work very well. But we said some not all because some star kids don’t take their work seriously and due to the lack of seriousness films get flopped. Nothing is wrong with exercising power based on one’s family background/star kids, but at least chance should be given to the newcomers or outsiders and even to those who don’t have any connections or godfather in Bollywood. So, they can make their names and show their talent to the public.

Real Happiness

Today in this consumerist world, the actual meaning and definition of happiness got changed. Earlier the happiness lies within the relations between the people. But growing industrialization and materialistic nature. Change the meaning of happiness for common people. today’s happiness is not the smile of the people. But the luxury became the source of joy and happiness. Social media and the internet managed to make human beings individualistic. Relation and ties among the masses are just a matter of messages. The real happiness now lies in materials and luxuries. Humans want more and more. The never-ending demand and grief of the human have wiped the concept of the real happiness. It changed its meaning. It alters its values. The early tradition, rituals, and get together don’t matter anymore. Today rituals are just a matter of fun. People don’t believe in meeting with each other. Humans today happy in the isolation. With all the materialistic objects and comfort. But if material and luxury are not happiness. Then what is happiness? It is something that we get after seeing someone happy. It is something we get after helping someone else. By looking after anyone else than yourself. It means keeping aside the greed and doing generous work. It means sidelining your sorrow, ego for someone else happiness. The sad fact is that today humans do not look after happiness. Now the happiness doesn’t matter to humans. Human is lost somewhere in the consumerist world. And so human happiness also lost.
The need of the time is to look for the real happiness. To realize that real happiness comes when you do something for someone else. Materialistic things can give you comfort and luxurious life. But it can’t give you that warmth that happiness that feeling that a real human being can give you. Human being need to understand his/her role as a human And need to look after other people to there dearest one. So that along with happiness ,humanity can be saved.

Designing the Buyer Centric Funnel

In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’. A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.

Understanding the Funnel

Why is this Funnel a requisite?

The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers.

Breakdown of the steps of a Buyer Centric Funnel

Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.

How to avoid Blockages in the Funnel?

Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.

What is Flip the Funnel?

Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.

To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.

We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.

CONCLUSION

The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.

“The best sales questions have your expertise wrapped into them.”
-Jill Konrat

Biden Rules begins

President Joe Biden has baited office in a country looking prominently different than it did on his forefather’s inauguration Day.Covid19 has killed more than 4,00,000 Americans, with a big part of socio-economic toll impute to federal Mismanagement, The US has also renounced its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s everywhere, snicker at its post-truth misadventures. This month’s attack on the capital represented the domestic broadcast has poisoned the polity. In the short, the new administration has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference.

The promise of a new dawn is both powerful and credible. The diversity, temperance, and experience of the incoming cabinet strongly suggest that they have a good measure of the problems at hand, and the ambition to attempt solutions one clear aspirational target is 100 million doses of covid19 vaccines n the first 100 days. Then, Janet L Yellen, who will be the new treasury secretary and America’s top economic diplomat, has verbalized as priorities both addressing the economic damage of the pandemic at home and repairing relationships with various allies abroad to take on china’s (illegal, unfair and abusive practices) collectively.
After the vain of institutions and Clutter or flailing seen in the Trump years, it will indeed take solid international cooperation to revitalize the global rules-based order. The incoming secretary of state Antony Blinking has shown a welcome so be saying,(We’ll engage the world, not as it was, but as it is)Pragmatically speaking, rebukes on human rights issues for India may be part and parcel of Washington’ liberal festival alongside the many Indian and American in the Biden Team.

Women empowerment

Amongst covid-19 pandemic, 2021 budget has potential to increase women labor force participation up to 2 percent this year.

Nirmala Sitaraman, Minister of finance, the government of

India shared that budget 2021 has the potential to increase the employment of

women. COVID-19 pandemic had disproportionately impacted women

forcing them to drop out of the workforce. The women labor force participation according to the center comes down from 25 percent to 21 percent, due to job loss by women. In urban India only 12 out of every 100 still employed are women, a shocking

statistic, down from the already low 18. No doubt the covid 19 pandemics have resulted in many challenges such as pay disparities and expensive child care is an economic downturn that hit women workers measurably harder than men. Whenever the economy shrinks people lose jobs, then look for another job but women aren’t sitting it out so much as being pushed out by disproportionate job loss,

lack of child care, pay disparities, and lack of public policy to support working women. women with children are much more likely to report that working from home has hurt their productivity and affected their careers .there are three drivers of increased women labor force participation 1.Jobs that exist in locations where the woman has family support.2) Contemporary and new skilling (like digital marketing, for instance) that allows for marketability3) A government mandate that enables small businesses to be rewarded for hiring more women. The allowance of women to work in all shifts is a move towards reducing the gender divide brought in by COVID-19. This will help industries such as IT and BPO in Special Economic Zone’s, manufacturing companies in sectors such as Textiles, Pharma- as well as large organizations with a national presence. The textile industry, one of India’s ancient industries that employ the largest numbers of women has received a big stimulus with the announcement of seven Textile Parks. The third aspect which would allow small businesses to be rewarded for hiring women has not seen any pull in any of the budgets presented in the few last years. Large organizations in metropolitan cities have already bought the business case for both genders that led to women’s employment being enhanced. It is the 2 and 3 level metropolitan cities and towns that need the influence of involvement. And this is where there is a large population of women – educated, career-seeking, and yet unable to earn

reasonable money due to the non-availability of jobs matching their aspirations. As per data, young women in the age group of 20-24 across urban locales, are more interested in being employed than similar-aged women in rural India. As such, this is a very important talent pool, waiting to be engaged. The BPO and micro-enterprises in these locations will require a stimulus to engage women more proactively. Had the budget addressed this, by providing a bit small, yet encouraging a sum of money to employers of women, India would have seen a jump in women’s job creation to almost double-digit increases, which will have a multiplier effect on the economy.

WhatsApp’s new privacy policy.

Identifiable living individual and includes names, email Ids, ID
card numbers, physical and IP addresses. Data is the large
collection of information that is stored in a computer or on a
network. Data is collected and handled by entities called data
fiduciaries. The processing of this data has become an
important source of profits for big corporations. Companies,
governments, and political parties find it valuable because
they can use it to find the most convincing ways to advertise
online. The physical attributes of data where data is stored,
where it is sent, where it is turned into something useful are
called data flows.

WhatsApp’s decision to delay the update of its privacy policy,
following a backlash from its users, is an implicit
acknowledgement of the increasing role played by
perceptions about privacy in the continued well-being of a
popular service. Problems for the Facebook-owned app
started earlier this January when it announced an update to
its terms of service and privacy policy, according to which users would no longer be able to opt out of sharing data with
Facebook.

February 8 was kept as the deadline for the new terms to be
accepted. This triggered a mass withdrawal from WhatsApp,
the likes of which it has never encountered, not even in the
aftermath of the Cambridge Analytical scandal, which did
bring a lot of bad press to its parent, or when the messaging
app’s co-founders called it quits a few years ago. The
WhatsApp policy update has clearly spooked many users,
who, concerned about their privacy getting compromised,
have shifted to alternative platforms such as Signal and
Telegram. WhatsApp has asked for data which contains your account
information such as Phone number, the name attached to
the account, the profile photo you currently have for
WhatsApp, the device you are using, the time when you have
been online, all your contacts, all group names of which you
are a part of, the device type, the IP address, device build
number, device manufacturer, details of the web/desktop
version and the platform which is used for WhatsApp Web,
your Status.

It also has the exact time when you set the
current profile photo and the current status message. The list
includes all contacts with whom you would have chatted on
WhatsApp, and only the mobile phone numbers are
mentioned. It also has your settings for the app, including the
privacy settings for Last Seen, Profile Photo, About Privacy

and Status Privacy. It also includes a list of the all numbers
you have blocked and whether you have Read Receipt on or
off. The issue has once again raised questions about what
constitutes legitimate uses of data and how businesses,
governments and political parties can and cannot use data .A
White Paper produced by a government-appointed
committee, headed by retired judge B.N. Srikrishna , which is
formulating a national data protection law for India and its people to safeguard there interest.

Media mere puppet for politicians and giant corporations.

Media, the fourth pillar of democracy act like a puppet in front of politicians lately. With many toolkits, cases highlight. Excessive paid news reporting during Election. Exhibits how media is governed by political parties. Today massive advertisement by the political parties shows the nexus between media and political parties. Showcase their close economic connections. Media also alleged for running agenda and propaganda for their allied politician during elections. Which hampered the credibility of the media. Many journalists appear to favor their alleged political parties openly in their text, report, and debate. Even the questions asked in interviews are biased one sustaining only one side or party. Its been observed during elections, this funding increase manifold. To dominate media investment partnership, toolkit, gifts, privileges are some tactics that political parties used without coming into suspicion. Such malpractice is performed by political parties to bribe the Media. To use it as a weapon during election campaigns. witnessed in the way media seems divided in their message. They showcase only the positive side of their party, their positive work shaping the idea and ideology of the common people. Media runs agenda and propaganda to deviate audience from the basic problem of the society and shift towards the direction their funders want. media propagates only those messages there supportive parties want. Maximum paid news reports are linked with political parties. Many politician leaders names are highlighted and summoned by the election campaign. But lack of proof and unwillingness lead to no fruitful result. And no severe action was taken place. Now media listen and write only what there investor wants. The incomplete, partial and biased information shared by the news channel became a hindrance for the sovereignty of the country. Severe actions and identification of the political parties became the necessity of time. the large number of manipulation on the part of the media shows that it has lost the credibility and trust that people have in them prior. Passive audience are consuming the biased or manufactured message that can hamper the autonomy and sovereignty of the country. Nowadays, Beside politicians many private institutions and cooperate giants seem to invest their large chunks in the media .For example, Mukesh Ambani, his family and friends owned INX Media recently. That show media became a puppet now.

How to write Advertisement Scripts?

For every business to prosper it is important that people are aware about the product existing. For this the advertisement becomes very important, but there are also thousands and millions of advertisement existing in the market. Thus it becomes very crucial for the company to produce an advertisement which stands out among these thousands and also attract the audience towards the product. This then comes to the hiring of Advertisement Script Writer. But how can we learn to write out-of-the-box script? Here are a few things to be learnt for the same:

First, let us understand what are the basics of Advertisement writing:

Primarily written for visual mediums:

While writing the advertisement script we must keep in my mind that it is been written for the visual medium. People don’t read something which doesn’t attract them at once. And for the primary attention of the people the visual portrayal must be outstanding.

Brevity is the key:

Because of the short time, it becomes a crucial task for the writer to use simple and exact words which also captivate the eye of the reader.

Needs planning and creativity:

Writer must be aware of the lack of time and thus plan the advertisement in a manner which outsources everything regarding the product in a minimal time. For this author must generate his creative cells in the brain.

Recognize the Target audience:

It is really important to plan the advertisement according to the target audience. If the advertisement is about a tractor then it becomes necessary to create an advertisement which suits their needs.

good Appeal:

For the best appeal a writer can use the cultural sentiments of the targeted audience or may even use multiple daily routine slangs of the audience. This will draw the audience towards the product.

Duration:

We all have seen various new advertisements on the television. One thing to notice among those advertisements is that with time the duration of same advertisement gets short with the passage of time. Thus it is necessary that writer employs his writing skills in a manner that even the duration is reduced, the essence of the advertisement must remain exact.

Composition:

Last but not the least is the composition of the advertisement. After taking care of all the above elements, The composition is the element which is the most important one. If the composition of advertisement is not good enough then the advertisement will lack audience’s attention. It is the job of the writer to thoroughly look at the composition of the advertisement. For this he even might consider taking help of Script Doctors.

Let us now look at the stages to write an advertisement script.

The FORMAT of an advertisement script is as follows:

Font: Preferred font is courier, but there is nothing specific about fonts in Advertisement Scripts as it is in the Scripts for Movies, Plays, Web etc.
Structure: Usually two columns are used for the advertisement script, rarely three. The first is about the video, the second describing the dialogues and the third is about the duration (if the column exists)
Size: The script must never exceed the length of a page because the advertisements are just a minute long.

Here is an example of the advertisement script:

Some of the KEY POINTS to remember while writing an advertisement script are:

Understand the Product: The writer must be aware about the Features and the Unique Selling Point (USP) of the product.
Understand the Target Audience: Who is this product for? Young or Old? Men or Women? Rich or Middle working class?
Do research: Understand the product and your competition. Mention the key features of the product which are different from others.
Think out of the box: Emotion is the hook. Humour adds an extra punch to the script, thus cleverly employ them for the task.
Writing: Don’t write to impress, write to communicate the core message clearly. Also focus on the language which is used by the target audience.
Emphasize the need: Allow your audience to realize the worth of the product and also why do they need it.

Training and Internship

Training and Internships are the most important thing one should take before applying for a job. Internships are the stepping stones to a good carrier and a better future. Taking training before a job helps in self confidence to work in a different environment. Internships are the most important thing for a person because you get to learn a lot about different skills like cooperation skills, management skills, communication skills and teamwork.

Internships and trainings are important to know the real you, it helps people the know their own self and taking an internship before going for a job makes you clear about how to work in a workplace?, how to respond to people?, and finishing the given work within the allotted time. Internships and trainings are indeed an important thing which helps people to lean more about the work. Taking an internship will also help one to believe in one self. It makes you work more efficiently without any hindrances. Taking an internship will help to be placed in good reputed organization. It makes people work more easily because when one is well trained he/she may excell in the world the do. To prove this there is a phrase called Practice makes a man perfect”. So Internships and trainings are the most important thing.

Free Courses with Free International Certificates

Tired of sitting at home without doing any productive work amidst the lockdown? Wanna convert your free time into valuable certificates? If so, give this article a read and at the end, you’ll be able to collect at least five certificates from a plethora of reputed institutions that you cannot even dream of! The most interesting fact is that these courses are absolutely free. So, what about the certificates? Yes. You’ll get them on successful completion of your course absolutely free of cost! So, doesn’t this article deserve a read?

To begin with, I’ll suggest bewildering courses from Amnesty International. Being a substantial International Organization working for Human Rights, Amnesty International will offer you a myriad of online courses with certificates that can be claimed free of cost provided you meet the requirements for the same. What are you waiting for? Just click here and navigate!

Secondly, I’d like to suggest the didactic yet interactive courses offered by the US Institute of Peace. They offer around forty courses in English and around ten in Arabic. After completing their courses, you’ll be offered a verified certificate free of cost. Also, the timings of each course may vary from three hours to eighteen hours depending on the course you opt for. Liked it? Just click here and start learning and start earning!

Thirdly, let me suggest you the courses offered by Agora, the global learning platform of UNICEF. This platform will offer you hundreds of courses in different fields and you can choose what suits you the best. The most glamorous feature of this platform is the presence of enthusiastic discussion forums where you can interact with other learners supplemented by beauteously crafted blogs, interactive and interesting assignments and informative wikis. Also, most of the courses include progress tracking systems and graded assignments based on which you’ll be evaluated for being certified. The digital badges or certificates of completion offered by the same can be a prime-mover in advancing your career. Click here to visit the Agora platform.

Fourthly, I’m suggesting the free courses offered by the United Nations Institute For Training and Research (UNITAR). It offers you various courses on different topics including Human Rights, Climate Change, Gender, Sustainable Development, inter alia. Also, you’ll receive verified certificates for free if you complete the courses in sync with the directions provided by the same. Some courses are accompanied by graded assignments and multiple-choice tests based on which you’ll be certified. Click here to visit the UNITAR platform

Last but not the least, I’m suggesting Academy Europe. Academy Europe or European Open University has around 15,000 plus courses to offer you in various categories such as Technology, Arts, Computer, Business, Economy, Life Science, Politics, Medicine, Profession, Quality Standards, Science, Social Science among others. All courses are accredited and free of cost. It’s open for anyone anytime from anywhere. In addition to that, Academy Europe also offers online Academic Diploma course in various categories and after completion, you’ll be provided with an official Diploma Certificate. What are you waiting for? Just click here and earn a certificate!

VOCATIONAL EDUCATION

What is vocational education?

Vocational Education and Training (VET) is a job-oriented technical training course for students who want to focus on a specific career opportunity. In this, the main focus is on a specific career opportunity. Students are provided training, instructions on a specific course. At the end of the course, they are given a certificate which ensures they are well-trained in their work. This type of education is a great asset to our country. Nowadays vocational schools are opened in which students are provided training according to their courses. Students can join such training in high school or even after their graduation. Here is a small list of vocational training:-

Architecture
Science
Art and craft
Business administration
Project management
Law
Media studies
Leadership and management
Computer science and IT
Humanities
Hospitality and travel

There are several other courses available too. After this course, you will have excellent job offers in your field. Several colleges provide vocational training:-

Jai Hind College
SNDT Women’s University
GGSIPU
Meera Bai Institute of Technology
IIFA Lancaster Degree College
Pondicherry University
ST.Pauls Institute of Communication
Tata Institute of Social Science
Frameboxx 2.O Animation and Visual Effects
George College
Ambedkar University
Amity University

Like these, various number of colleges are there with vocational courses.

Top-rated courses which are available in vocational education :

Integrated B.A+B.Ed
Bachelor of Physical Education and Sports
Post Graduate Diploma in Counselling and family therapy
Bachelor of Education(B.Ed)
Nursery Teacher Training(NTT)
Early Childhood care and education

Benefits of vocational education

The most important benefit of vocational education is specialisation. After you complete your course you will walk out as an expert in your field.

You will perform better as you would have excellent knowledge of your work.

As you will be specialized in your work, you will have better chances of employment as compared to other people and also vocational courses may help you in getting higher-paid jobs.

It helps you a lot in your personal development.

vocational courses may help you in getting jobs in foreign countries also.

This is a very good source of earning for school dropouts or for the people who couldn’t attend college.

In vocational courses, a better learning environment is provided to the students. They provide thorough learning of the courses.

In agriculture, the vocational course gives you solid help. Technical training and knowledge of pesticides, seeds, irrigation are very much important. And in the vocational course, you get to know everything in detail about everything related to agriculture.

Historically vocational courses were done in the classrooms only. But in recent years the study has been shifted online also. Professionals provide education through online mode which helps students in remote areas to study at their homes. This became easy too because now anyone can attend their classes anywhere.

This type of education has helped a lot for young people. More people can be employed. More people can become independent. Their confidence builds a lot. Their lifestyle becomes better.

What are soft skills? Why are they important?

Soft skills are as important as hard skills. They can be developed over time and improved with practice. They determine how you fit into a professional environment and how you handle your professional life. But the question is what are soft skills?

What are soft skills?

Soft skills are interpersonal skills and include communications skills, listening skill, time management and empathy. They are the intangible and non-technical skills. Other names that are used for soft skills are transferable skills and professional skills. They are less about your education and qualifications and more about your personality.
They are especially important for the recruitment process for graduates. A professional environment asks for more transferable skills and potential over professional experience.

Why are soft skills important?

All the jobs require employees to interact with people and build relations. An employee or person may be technically well aware but may fail to build relations and interact. This where soft skills come in handy and this is why they are important. Employers don’t expect you to have all the knowledge and experience of the job you are initially applying for. They look for a person who can grow, learn and adapt.

They are not only crucial while dealing with clients but they are also in how you interact within your own office with your colleagues. Soft skills help a person to co-exist in teams and organization as a whole.

Types of soft skills

These are the soft skills that one must possess and continuously strive to improve.

Communication:

An able communicator must be able to adjust their tone and style according to their environment. Communication is the most basic and essential soft skill. Communication skills help in fostering relationships that are respectful and productive. Communication skills not only include verbal communication but written communication as well.

Leadership:

A good leader should have the ability to inspire others and lead them to success. To have leadership qualities you need not be appointed as a leader. You can show leadership qualities even when you are not managing things directly.

Responsibility:

Responsibility is a highly-valued soft skill. Being responsible means taking ownership of your own goals as well as the company as a whole. A responsible person shows the following qualities:

Trustworthiness
Discipline
Motivation
Consciousness
Accountability

Teamwork:

Teamwork is a quality that is formed with the help of a set of other soft skills. A person who believes in teamwork shows leadership, collaboration and good communication skills. A good team player respects other opinions and works towards a collective goal rather than personal goals.

Problem-solving:

Problem-solving is the technique of finding a solution quickly and effectively. Here also teamwork comes in play. Because not all problems can be solved alone. Therefore, working as a team and solving problems irrespective of difference of opinion and finding a common ground is very essential. An employee should grow and learn with every problem he solves and adapt accordingly.

These are 5 of the many soft skills that one must-have. Other soft skills are:

Decisiveness
Ability to work under pressure
Time management
Flexibility
Critical thinking
Work ethic

You can improve your soft skills by reflecting on yourself and making adequate changes and observing others. You can also look for courses online which can help you improve your soft skills. And lastly, practice is the ultimate key to honing your soft skills.

What is Financial Literacy? Why is it important?

Financial literacy is knowing how to handle your money and use it productively in more than one way. Often we spend our money carelessly and regret it later. Utilising your money in a way that proves useful in the present or sometime in future is why financial literacy is important. This is just a brief description of it. In a real sense, it is a very vast subject.

Financial literacy involves things like budgeting, saving, investing and loans and interest. This skill is developed when one gets involved in financial transactions.

What is financial literacy?

It is the ability to understand and effectively use financial skills. Financial skills include:

Budgeting
Saving
Investing
Credit management
Financial management

You might deal with these in your day to life. But to acquire these skills one needs to understand the basic financial concepts. These financial concepts include the time value of money, compound interest, annualised returns and opportunity cost.

Why is financial literacy important?

The answer is very simple. You are financially literate, you can manage your money more effectively. It increases your confidence to manage your money and allocates it towards your goals.

Distributing your income in a way that your expenses get paid without disturbing your budget. Note how much income is coming in and distribute it accordingly. And make sure to keep a track of your expenses and make changes in your spending plan now and then.
If you are financially literate, you know that while seeking a loan you look at for the one with the lowest rate of interest. Comparing different loan plans is very important. You also are well aware that paying credit card bills on time is for your good. Because after a certain time you get charged with interest. This will only increase your expenses. time
Emergency funds are very essential in today’s uncertain time. Start saving little by little separately for emergencies. If you are already a financial literate you know that saving money equivalent to your three or six-month income is a must. Use it when you are in dire need of money.
Everyone has to stop working after a certain age. Maybe because of health issues or because of retirement. Thus, you need to have a retirement plan. You should be well aware of which accounts will help you secure a good life after retirement.

How to improve financial literacy skills?

Manage your bills properly. Use the auto-debit option for recurring bills. Don’t postpone paying bills for late as it may affect the entire budget.
Maintain a good credit score. If you have a good credit score you can secure low-interest rates on loans and credit cards.
Manage your debts properly. Stop spending lavishly and start saving and increase repayments. This will reduce your liability and pay off loans with high interests first.
Start saving and investing more. Investments are a good way to increase your saving. Invest where the rate of return is high. Also, don’t spend needlessly and save that money for something better and use it effectively.

Lack of financial literacy will lead to budget mismatch, higher expenses, accumulation of debt, poor credit score and financial frauds.

Acquiring financial skills will help you make major financial decisions. It ensures that you have a stable present as well as a future. It is a necessity.

5 PART-TIME JOBS FOR COLLEGE STUDENTS

Education is very important but experience holds equal importance in life. It is not important that you complete your studies and then gain work experience. You can study and earn not only experience but also money. In your free time, there are many jobs that college students can do. Some can be done from home whereas you might need to step out for some.

It has three benefits:

You gain work experience,
You earn and therefore learn what financial independence is.
You learn how the real world works and how you can survive it.

Here’s a list of 5 simple jobs that college students can do. These are easy to do and do not require many skills or any prior experience.

Baby-sitting:

Babysitting is the most flexible job for students because you can work when you have free time. It’s even better if you love kids. The tasks you need to do in this job may include.

Homework help for school going kids
Basic household work
Meal preparation
Attending to the child’s health
School pick up and drop

It is one of the easiest jobs. There’s no set income for this job and depends on the parents of the kid and you.

Call centre representatives:

Call centres require a large workforce. There are a variety of people working at call centres. Students also happen to be in large numbers. You need to have good command over language and must be well-spoken. The salary may vary company to company and time dedicated towards the job. The work of a call centre representative includes:

Managing calls
Reading pre-determined script
Selling products or asking for donations
Input customer data
Researching customer data

Pet-sitter:

This is probably the most fun job on the list especially for people who love pets. You can search for this job yourselves or use apps like Rover. They connect you to the pet owner who needs a sitter. The income through this job also depends on the employer.

You might need to perform the following tasks:

Dog walking
Cleaning the pet
Taking care of medications
Vet visits
Pet transport

Online tutor:

If you are academically strong and can teach other students. Online tutoring is the best job. You can hold classes yourselves or can join an institute as a teacher. This job will pay you good money.

As an educator, you will have to do the following things:

Prepare study material
Clear doubts of the students
Check academic progress
Dedicate at least an hour to teach

Social media manager:

This is one of the most rapidly growing jobs in today’s time. Social media has become a part of our lives. Businesses use it to promote their business. For this, they hire social media managers. This job is also well-paying and you can work according to your schedule. But make sure to meet the deadlines.

Your job as a social media manager will include:

Promoting business through social media
Handling social media accounts
Posting regularly
Increasing engagement
Holding online events

There are jobs as well which you can do as a college student. Some of them are:

Sales associates
Content writers
Translator
Web designer

All these jobs mostly require very basic skills. But if you specialize in something then it’s even better. Like not everyone can do web designing. Only people you have learned it can do it.

You can search for these jobs locally where you live or can surf the internet. There are many apps as well that connect students to employers who are looking to hire people.

In the end, all you need is the determination to do something and keep learning.

LACK OF SEX EDUCATION IN INDIA

Sex has always been a topic talked about behind the curtains. It is considered a taboo in India even today. People are even afraid to say the word “sex” out loud let alone discuss it. And it is not something to be very proud of because it has resulted in a lack of sex education in people. This illiteracy has caused several problems to arise in the country.

Here in India, people associate sex education with just the act of sexual intercourse but it so much more than that. Sex education as a whole is a vast subject. It is a program which aims to build a strong foundation of one’s sexual well being, including sexuality and contraceptives. It also includes gender identity, consent and awareness about sexual abuse.

From a very young age, children are deprived and kept away from any such means that might expose them to the slightest of intimacy. But isn’t this something everyone is bound to learn about someday in life? People in India are of the view that if children are exposed to sex education, it might corrupt them.
Unlike hunger and thirst, sex might not be a necessity but it surely is important for the preservation and continuation of the human race.

This narrow mindedness related to sex has given rise to numerous problems in the country. Like rapes, stalking, eve-teasing and gender discrimination from a very young age. Because adolescents are deprived of the education that is necessary for them, they resort to half and false information available on the internet. This results in an unhealthy sexual life and may also lead to the spread of STDs.

There is very little knowledge that people have about safe sex, the use of contraceptives and the consequences unprotected relations can have.

Not only rapes and eve-teasing has increased in the country because of the lack of sexual education, but other problems come with it. Girls are not taught about female hygiene which results in UTIs and other deadly diseases. Cases of sexual abuse are constantly on a rise in the country. People are educated to satisfy their sexual needs only after marriage and this has led them to find other wrong and illegal ways to satisfy them. Be it women, children, animals or men they are sexually abused.

In schools, girls are embarrassed about their gender and pointed out for provoking the other gender. They are also made to feel ashamed about periods.
Pornography is another medium which teenagers resort to for gathering information. It often vilifies sexist remarks against women. It can contain acts and disturbing visuals to such an extent that people try to replicate it in real life. This harms the other gender and themselves.
STDs are also spreading on a large scale because of the lack of awareness about the negative consequences of unprotected intercourse.

All these problems would not have existed if sex education was provided from a young age. And when I talk about sex education from a very young age I don’t mean sexual intercourse. What I am referring to here are things like good touch, bad touch and respecting gender differences. Begin with small things that make a big difference. Keeping them away from false and half information is the only situation to these problems. Start teaching them from the right age and break the stereotypes before it causes some even more adverse situations.

WHAT IS MINDFULNESS AND HOW TO PRACTICE IT?

We all have heard the term “mindfulness” a lot of times. But many of us despite being aware of the term don’t know what mindfulness actually is. Some confuse it with meditation. But to your surprise, these two terms are pretty different.
So, what exactly is mindfulness?
Mindfulness is a way of living which is achievable with a lot of practice. It is a process of connecting to your surroundings and being completely aware of them. Mindfulness is a practice which enables you to focus on being intensely aware of what you’re seeing and what you’re feeling, without interpretation and judgment.
In a sense, it lets you completely focus on “the now”. It is the acceptance of your thoughts and yourself.

This might seem like a trivial thing and think to ourselves, “I’m completely aware of my surroundings. Maybe I was born mindful.” But no. The human mind tends to get distracted even by the smallest of things. We worry about the future so much that we forget to live in the present. Obsessive thoughts take us over and we leave our present and hop on to an imaginary time machine to travel back and forth in life.

But one can’t go on travelling back and forth in time and feeling anxious. Here, mindfulness comes in as our saviour.

Now the question is how is mindfulness achieved and how to practice it? I’ve got you covered on this.
Mindfulness needs no equipment like candles, oils or mantras. Find a comfortable and peaceful place and meditate. Not your usual meditation where you may get distracted. But sit with a judgment-free mind, focus on your breathing and let the energy flow within you naturally.

While sitting down, notice how your legs and arms move. Let your body loose, unclench your teeth, relax your muscles and let your gaze fall onto the ground.
While practising mindfulness, your mind may try to wander off in some distant land. Don’t panic and let it go for some but make sure to come back and focus on your breath. Notice how the air comes into your body and how it leaves. This wandering off may happen a few times but keep guiding your mind back to your breath. Remember this is a judgment-free zone. Give yourself a break and forget about all the worries and anxieties of the day for some time. Slowly, your body will start to feel light. Sit there for at least 10-15 minutes. When you think you are done lift your gaze and go on with your day but with more attentiveness.

Photo by Karolina Grabowska on Pexels.com

There are several other ways by which mindfulness can be achieved. The simplest one being, trying to stay attentive throughout the day. Noticing your actions, surroundings and movement of your body. Types of mindfulness practices include:

You can practice it while seating, walking, driving or even lying down.
Short breaks on our daily routines.
Combining it with physical activities like yoga.

Mindful meditation may look easy but it takes a lot of practice to be mindful in real sense. Keep practising and you will see the results soo. If you find it difficult to fit it into your schedule, you can download an app or can fix a particular time of the day.

Something practised by thousands of people must come with a lot of benefits. And, it does. Mindfulness has several benefits which are visible in a short period of time.

Practising it for 8 weeks has been said to be transformative in many forms.

It helps reduce stress, anxiety, pain, depression, insomnia and high blood pressure.
It is also good for our hearts and improves the immune system.
It also increases your attention span, improves sleep and controls diabetes (can only be controlled to a certain level and not cured).
It has also shown a positive impact on relationships and eating disorders.
Makes your mind judgment-free and makes us kinder and warmer.

You don’t need to practice it every day, it said that practising it for even 4 times a week can prove to be useful.
Mindfulness is not just a practice but it is a way of living. It is not toxic, harmful or obscure. And I don’t say it based on faith. It has scientifically and by experienced demonstrators proven that mindfulness does bring a change in the way you live.
In this chaotic and uncertain world, it helps you deal with your problems innovatively. Another plus point? It requires no change in yourself, it brings out the best in us as human beings.
Mindfulness is a great way to collide two different worlds, i.e., our mind and the world into one.

Standardised Testing and the Coaching Class Culture

A better love story than Twilight.

Standardised testing. A serial dream killer. Hope undermining, man-made catastrophe.

The need for an absolute overhaul is inevitable for the sake of sanities of many. A change in the thought processes of the society would be the apt stepping stone for such a revolution.

As we approach the third decade of the twenty-first century, I guess it’s time to do away the standardised testing as a measure to test the overall capacity of an individual. Following such ancient methods of evaluating young minds in such a fast paced world is absolutely bonkers, we, should know better.

Experts across the fields have endorsed the need for knowledge based learning over memory based learning. But still many are capitalising on the status quo. With millions at the receiving end having it for the worse.

We all have at least appeared for one or the other such tests in our lives. There’s no denying that, the education system is wired in such a manner that there’s no other way around it. Best to succumb to it and make it out in one piece.

It’s saddening to the very least to admit to the fact that many of our dreams were often short-lived by courtesy of such devious measures. Figuring out one’s capacity to follow up his dreams and aspirations over memory based evaluations. Preposterous.

We all have friends and acquaintances who were not able to tread upon a path close to their hearts due to their inability to mug up and show up for standardised tests.

We might even know significant numbers of people, who could’ve been significant figures in their respective favourite fields if they haven’t had fallen prey to the societal norms and ambit of such tests to pursue mainstream degrees and careers.

If you’re somebody who has not been shot down by such a measure, count your blessings. You’re indeed one of the rarest of the rare.

With every passing year, millions of students are pushed into the rat race of such tests by the pressure implied by their guardians, mostly. The crazy obsession over a few courses and institutions in lieu of a trend that has long passed, but is still not accepted by the masses. People are suckers for a safe and secure career that is entirely overrated.

With the passing of each year, new and newer coaching centres for prepping the kids for such exams are coming up in every nook and corner of our societies. Coaching centres are definitely and will be the black for a while.

Another number synonymous with the pass numbers of such institutions are the suicide rates among the ones that go there. With the crammed up schedules to only learn and nothing else, millions of kids are traumatised by the agony inflicted upon them.

The only good, such institutions do are their unbridled role over building smaller economies. Pressured with the need to cater to the high numbers of students joining such institutions, they’re forced to establish bigger institutions to accommodate the same.

Hence, they resort to remoter areas where land is cheap and set up shop there. With more and more families trying to put their kids through such a process, they move closer to such institutions and play their part in fuelling the growth of such rural economies.
A blessing in disguise for many.

We live in a country where the education policies are over three decades old. Since then we’ve liberalised the markets, had massive growth of population and numerous other socioeconomic changes, but this sector falls short to such changes.

With every passing year, education becomes more political than the year before. Higher passing percentages are a matter of concern for political parties to market false bravado. Unaware of the millions who fall prey to such a process.

Rewarding students based on their abilities to rot learn and awarding them with grace marks for selfish reasons might seem reasonable in the short term. But in the long run, bringing out generations of students proficient, theoretically, would just drag this great nation to the dirt.

“A stitch in time saves 9”, better act up before it’s too late.

Do express your views in the comments below.

NEW AGE OF ONLINE LEARNING

Getting educated has never been this easy. Putting the relevance of colleges under the spotlight.

A few decades back, not everyone had the liberty and the opportunity to go to college. The huge numbers of people joining colleges rather than the workforce was not the thing back then.

The expensive college system paved the way for such a trend, which was also aided by the lack of infrastructure and other opportunities in most sectors which are quite relevant now.

The brick and motor system of people finishing school and then going to college to get a job has been changing slowly but significantly for the past few years. Lesser and lesser people have been seen shutting the eye towards getting a college degree to have a guaranteed successful career across the industries.

The current pandemic status quo is sure to have put a dent to this trend on a larger scale. With the ever fluctuations in the job market and the downward scaling of businesses, employees in most industries are scrambling to make sure that they will have a living by the end of the pandemic.

Making the fear of the pandemic second to the fear of having a job to hold on to sustain a living. The hardships of having a job did not seen this hard in a while.

The upscaling of technology has certainly impacted the education system the most. With the widespread of internet and other gadgets, it has allowed people to even resort to remote learning; from upskilling to even pursuing degrees these days.

Aiding schools and universities to function on with their course structures to an extend.

It has also paved the path for people building up and pursuing shorter courses, which helps in building up certain skills and foundations in almost all the sectors of business. Contributing to a more conscious and productive workforce yet to have hit the floors.

People now have the liberty to sit from the comfort of their homes and with a few clicks be able to start doing a course to up skill their own person. Making the opportunities to learn a plenty and the easiest it has ever been.

The pandemic and shifts in the education system has promised that the system is never going to be the same again.

With people resorting to digital measures to eliminate their shortcomings of knowledge regarding different spectrums, it has started giving major companies sound grounds to even consider candidates without a proper degree for various job opportunities.

With the ability to receive information and answers regarding almost everything with just a click of a few buttons, has shown that the people are going the extra mile to incorporate additional skills that might help them become more educated to handle the tasks at work and also developing as professionals. Paying homage to the age old saying, “with great powers, comes great responsibilities.”

These all have made the jobs of the recruiters much easier, by letting them have the freedom to have a chance to hire people with the right skillsets, which would let them employ the workers without further training or other actions. Making the pace of the workplace faster than ever.

Mindfulness – The art of being the master of the Mind.

Mindfulness is a concept that most people familiar with meditation would be aware of. It’s a way of living; the best way perhaps.

Meditation being one of the best grounds for attaining mindfulness, helps us to be the master of our minds and helps us to lead a life without much distractions and judgements.

Mindfulness should not be mistaken as a life devoid of stresses or sadnesses; it helps us gain control over the steering wheel of our life. Letting us approach any unpleasantly circumstance without any prior judgment or distraction.

With the shackles of worries from the past and the uncertainties of the future often fretting us from fully dealing with the task at hand.

Not endeavouring or engaging fully and wholly with the task at hand is the biggest reason for not excelling at the pursuits of life, in both the short and long term. Leading to more troubles and worries.

No worries and following our dreams being the very reason of human existence is often put aside like cutlery in our almirahs, that we may never use.

All people desire for success. However, success is different for different people. But it’s amusing that the path to it is almost the same.

But if we closely look at the success mantras of the most successful people, there’s something that synonymously strikes out. The factor being focus.

The one which we all feel we’ve, but lack immensely.

Being able to completely focus on the the task at hand drives these wise people around the world to their successes.

Something that might seem so trivial but is ardently true. The paths two people tread upon are never the same. But if a factor is equally responsible for the growth, it makes the authenticity of the factor obvious.

A necessity. But not often talked about. In this era of rapid advancements, with whole of mankind scrambling behind success, we as a being collectively lack the factor that most contributes to success. Focus.

We the people, are mostly the slaves of our minds. The inability to control the very thoughts of a being is his biggest peril.

The mind can be an excellent servant, if we put in our time and efforts for being its master.

Mindfulness and focus are two terms that go hand in hand. Just like any other muscle, the mind needs constant exercise and use of it wisely, paves the path to a more serene lifestyle, the one we all yearn for.

Meditation and other related practices have made such an astonishing practice so easy to master. Dedicated efforts towards it can result in a complete resurrection of our own-selves. It’d be wise to tread down such a path.

Awareness and acceptance are the two biggest aspects of mindfulness. It makes us fully accept and be aware of all that surrounds us and lets us take action without baggage.

Research has shown that mindfulness has facilitated a complete rewiring and reshaping of our brain. Changing it for the better, within a tiny span of just a couple of months of dedication and the returns being a plenty.

This amazing concept has been around for thousands of years now and will continue to be, throughout the years to follow.

MAINSTREAMING OF VOCATIONAL TRAINING

The rise of unemployment rates in India during this time of crisis has wrecked havoc in the social, economical and political state in the country. A havoc which could’ve been avoided.

It clearly depicts an urgent need to restructure both the workforce and the education system. The rapid advancements in most sectors has deemed necessary for the need for various skills which an abundance of our workforce lacks.

This also points out the need for imparting skill and knowledge based education in the society. Making the present unemployed youths dumbstruck with the needs and wants of the market and how to best cater to it.

The pandemic has also outright made clear the need of various skilled workers among most civil societies. The jobs which were often neglected as quite trivial and unnecessary to the naked eyes of many.

The mainstreaming of vocational training among students in schools would provide the students an opportunity to pick up necessary life skills and would further nurture the process of self discovering various personal preferences.

Imparting vocational training at a tender age can also aid children receive technical and practical knowledge which will aid them to acquire practical knowledge regarding the operations of various mechanisms.

It will also make the young adults employment ready and would boost the country’s workforce competitiveness compared to the rest.

Through such training various life and need based education will be imparted to people which will further facilitate the transition of unskilled people into human resources which the formal education, due to its rigid chronological grading structure and inflexible nature excludes the poor students from its advantages.

In this circumstance as the alternative of formal-education it is very much necessary to evaluate vocational education so that we can determine the extent of its success and weakness at any stage of poverty reduction as it is considered the best way to bring about longer lasting socio- economic change and self development.

It will also serve as an alternative to traditional academic courses and makes them understand the pace of an actual working environment.

No people are the same, different people have different perspectives and abilities.

Making wider courses for students to learn while inculcating vocational courses would benefit both the individuals and the world at large.

The actual workforce is not in accordance with the need of the employers.

Many a gaps between the available workforce and employment seekers can be abridged by imparting proper skills and knowledge between the available workforce.

The rigid structures of the education system and the often viewing of the vocational jobs as a taboo in the society has made such an downward impact. Making the task at hand even more complicated.

The disrupted employability rates could be brought down with the mainstreaming of vocational education. The awarding of skill based education will further smoothen the structure of the various industries by facilitating proper delivery of workers to job opportunities.

Studies have shown that the training of young individuals for vocational courses have been seen as an added advantage to the job-seekers. With the hands-on training followed under such courses, the candidates will be better equipped with regards to the skills to meet the job requirements compared to the ones educated under the formal courses.

Thinking through Act

“Acting is behaving truthfully under imaginary circumstances.”

Acting is basically an art of imitation or reflection or representation. It is the quality of utilizing your own spirit body and mind in being someone else. Actors on the stage do not show themselves up there, but they show the character they get into to people.” Acting is equivalent to forgetting the original self.

actor-on-stage

Acting is not about being someone different. It’s finding the similarity in what is apparently different, then finding myself in there.

Benefits of acting

There are many benefits of acting :

It is a self-cleansing art.
It helps us to forget ourselves, our worries, or goals, our life pressure, etc for the same time.
It helps us to “be present”. Through acting, we enjoy “the moment”. We are at “the moment”.
It helps us to understand the small little worlds as well as the big worlds of various people around us.
Every act gives us a different perception that adds to build our character.

Methods of acting

Stanislavski/Strasberg/Method: It uses affective memory considering our past. We need to relate to our past events. It draws situations from real life and there is an “emotional recall” as we get in touch with your emotional self.
Meisner Method: It is the method based on the usage of imagination only. We need to enforce us to ask questions to ourselves. We ask the questions “what if”. We need time to contemplate under what situation will I be like this and considers the hypothetical future.

Voice Acting

Our emotions come out of our voices. Talking to a person over a voice call, we can immediately interpret if he is happy, sad, angry, guilty, lonely, or anything else. The Voice of a person gives a strong sense of the feelings of a person. Therefore, in addition to bringing the character by our body movements, we also need to bring out the character through our voice. Indeed, the voice acting is so powerful that it has opened up a separate domain for artists. Voice acting by podcasts are becoming popular day by day. It is easy to access and very interesting helping listeners to create a world of their own by listening to the voice artists. In addition, in these difficult times of pandemic, where shooting is difficult due to the rules of social distancing, podcasts are the way for artists.

1_zyAUE9v6UjHAmF8XA5nKfg

Irrespective of the form of acting, the main trick is to make your character your best friend. We need to study up on character traits; read testimonials, interviews, or watch videos. Then, we need to try to bring the traits through voice. Traits, in general, depending on age, geographical location, any distinct characteristic, or disability. There is a need to develops a culture of responsive acting. It is also important to tackles self-consciousness. It is an effective way of creating the world around us. An actor is an energy bank, always excited about his character and his story.

“Acting is a sport. On stage you must be ready to move like a tennis player on his toes. Your concentration must be keen, your reflexes sharp; your body and mind are in top gear, the chase is on. Acting is energy. In the theatre people pay to see energy.”

Educate The Underprivileged Children

“The main hope of a nation lies in the proper education of it’s youth.”

– Erasmus

Education is a necessary tool as it plays a vital role in one’s life. It provides us with the skillset to survive and thrive in this world. It shapes our ideas and brains so we can have critical thinking skills; and enables us to differentiate ourselves mindless sheep. Education is essential as it constitutes a means to eradicate the various social evils that prevail and plague our society like poverty, racism, gender discrimination, differentiation based on colour, caste, creed, religion. It’s quintessential in leading a good and healthy life, enabling us to learn and practice rules & regulations while making us responsible citizens of the nation. It is rightly said that education is the foundation upon which we build our future.

Children are inherently valuable as the pillars of the nation, and, therefore its extremely important that they’re encouraged and provided with resources to study & attain good education.

However, as unfortunate as it is, our global culture has stolen the rightful priority of children and placed it squarely on the wants of the adults. Our laws, our media, our investments; all favour the desires of adults first, second, third, and fourth, before ever considering youth. Our adult-centric society takes bets and loans against children, leveraging their future without consent. Thus, it’s essential that we realize that every child should be educated because each child is precious. Even though people have started realizing this gradually, the path of educating the underprivileged and enabling them a means to build a secure future still remains rocky nevertheless.

Awareness still remains an issue as the underprivileged communities are not well aware about education or importance of it, thus, they don’t understand or realize the need to send their children to schools. There’s a severe lack of role models modelling good learning practices and sharing the understanding that schools are indispensable in providing a space where skills are obtained and that the more skills obtained the greater chance at future successes. The next major hindrance is the accessibility to the education institutions. For some, obtaining the inexpensive education resources such as books, copies, pens, etc. too might appear a distant dream. The next impediment lies in the feedback received from those who are educated, yet unemployed or under-employed. This is partly because many educated are, in fact unemployable and others struggle to get a job even when they are employable. In the eyes of parents, therefore, education is either luxury or a palliative. The poor parents cannot afford luxury. The expected value of education, at least from their perspective, remains low.

And thus, due to the aforementioned reasons, the underprivileged communities remain perpetuated in the vicious cycles of poverty and misery for generations altogether. The only way for them to escape from repeating the cycle is acquiring an education and building a safe, secure and stable future on the basis of it.

“If we nurture the dreams of children, the world will be blessed. If we destroy them, the world is doomed!”

Intellectual Property Rights

What are intellectual Properties?

These are the things that emerge out of human creativity. These are the creation of the mind. Inventions; literary and artistic works; and symbols, names, and images used in commerce fall under this. Intellectual property is divided into two categories: Industrial Property includes patents for inventions, trademarks, industrial designs, and geographical indications. Whereas, literary works (such as novels, poems, and plays), films, music, artistic works (e.g., drawings, paintings, photographs, and sculptures) and architectural design are covered by copyright.

The associated rights:

Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time.

Types:

Patents – A patent is an exclusive right granted by law to applicants/assignees to make use of and exploit their inventions for a limited period of time. The patent holder has the legal right to exclude others from commercially exploiting his invention for the duration of this period. In return for exclusive rights, the applicant is obliged to disclose the invention to the public in a manner that enables others, skilled in the art, to replicate the invention. A Patent Owner has every right to commercialize his/her/its patent, including buying and selling the patent or granting a license to the invention to any third party under mutually agreed terms. Patents are valid for 20 years from the date of filing an application, subject to an annual renewal fee.
Trademarks – Trademarks are another familiar type of intellectual property rights protection. A trademark is a distinctive sign which allows consumers to easily identify the particular goods or services that a company provides. Some examples include McDonald’s golden arch, the Facebook logo, and so on. A trademark can come in the form of text, a phrase, symbol, sound, smell, and/or color scheme. Unlike patents, a trademark can protect a set or class of products or services, instead of just one product or process.
Copyrights – Copyright is the set of exclusive rights granted to the author or creator of original work, including the right to copy, distribute, and adapt the work. Copyright lasts for a certain time period after which the work is said to enter the public domain. Copyright gives protection for the expression of an idea and not for the idea itself. Copyright ensures certain minimum safeguards of the rights of authors over their creations, thereby protecting and rewarding creativity. The copyright owner has the exclusive right to sell, publish, and/or reproduce any literary, musical, dramatic, artistic, or architectural work created by the author.
Trade secrets – Trade secrets are the secrets of a business. They are proprietary systems, formulas, strategies, or other information that is confidential and is not meant for unauthorized commercial use by others. This is a critical form of protection that can help businesses to gain a competitive advantage.

Why Are Intellectual Property Rights Important?

Intellectual Property Creates and Supports High-Paying Jobs
Strong and Enforced Intellectual Property Rights Protect Consumers and Families
Intellectual Property Drives Economic Growth and Competitiveness
Intellectual Property Rights Encourage Innovation and Reward Entrepreneurs
Intellectual Property Helps Generate Breakthrough Solutions to Global Challenges

Neuralink brain chip

Elon Musk‘s mysterious Neuralink startup is working on a brain-computer interface that will allow wearers to stream music directly to their brain, the technology entrepreneur has claimed. Mr. Musk, who also heads SpaceX and Tesla, is set to reveal new information about the mysterious startup next month but has been slowly releasing details over Twitter in recent days. The device that allows the human brain to connect to a computer could be implanted in a person for the first time later this year, announced the founder of Neuralink neurotechnology company, the tycoon Elon Musk. This crazy project of Elon Musk and his startup seems to be going well. Elon Musk said on Twitter that the Neuralink is working on an “awesome” new version of the company’s signature device. “Clearly better than Utah Array,” he said contentedly.

neuralink-brain-chip-implant

Neuralink’s ambitions are really great! The main purpose of the device is to compensate for entire sections of the brain lost due to a stroke, accident, or congenital disease. The billionaire businessman said that people would soon be able to use the brain chip technology of Neuralink to stream music into their brains without any special efforts. According to Musk, Neuralink chip would also be able to control hormone levels and help with anxiety relief and some other mental issues. The Tesla CEO noted that those who are willing to get Neuralink chip into their brains would go through a process similar to laser eye surgery.

One part of it will involve a neurosurgical robot, which fits flexible “threads” into the brain connected to a tiny implantable computer chip. A research paper detailing the device claims that a single USB-C cable will provide “full-bandwidth data streaming” to the brain. Neuralink has 11 job postings listed on its website, offering roles for a mechanical engineer, a robotics software engineer, and a “histology technician”. Over the weekend, Mr. Musk made a request for people with specific expertise in wearables. Earlier this month, Mr. Musk hinted that Neuralink’s chip will be able to cure depression and addiction by “retraining” the parts of the brain responsible for these afflictions.

images

Of course, it is not yet clear what the updated concept looks like and whether it will work at all. SpaceX and Tesla chief, however, is full of optimism and enthusiasm. “The potential is truly transformational for restoring brain & motor functions,” he said in his tweet on Monday. If the arrival of the first tests on the human brain is encouraging, the road is long until the actual implantation of Neuralink. In another tweet, he says: “First, we need to make it super safe & easy to use, then determine the greatest utility vs. risk. From initially working to volume production & implantation is a long road.” Though the company is yet to make an announcement over its official plans, Musk recently said that there will be a progress update on August 28.

Neuralink was founded in 2016 and since then the company has only held one public presentation about how the technology will work. In 2019, Musk had said that Neuralink was developing a “sewing machine-like” device that would provide a direct connection between a computer and a chip inserted inside the brain.

The practice of gratitude

“Acknowledging the good that you already have in your life is the foundation for all abundance.” – Ekhart Tolle

Gratitude, thankfulness, or gratefulness, is a feeling of appreciation felt by or similar positive response shown by the recipient of kindness, gifts, help, favors, or other types of generosity, towards the giver of such gifts. Gratitude turns what we already have into enough. It gives us a feeling of satisfaction and eternal peace. Gratitude is the best medicine, it heals one’s mind, body, and spirit, and it attracts more things to be grateful for.

gratitudeisg

Why do we need to practice gratitude?

“The struggle ends where gratitude begins”.

We all are surrounded by beautiful nature, we have our favorite people around us and we have enough food, clothes, and facilities. But, it is quite common that we take these things for granted. When we take things for granted, we are not satisfied with what we have and we strive to get something else, if we get it, then again we want something else, and we are never satisfied. Consider the present situation where we all are sitting at our respective houses. Earlier we could freely roam around, walk-in streets and parks, visit beautiful places, enjoy the fresh air and beauty of nature. But, we used to take all these for granted. We were really not grateful for the places around us, the beauty around us. But, now we realize its importance. The reality is that we always have enough of the resources around us for our survival. But, sadness drives in when we don’t appreciate what we have and take that for granted. Each one of us is living a life that is actually a dream life for a second person. So, just embrace it.

Imagine your life without the people around you, who are always there with you and support you. If you remove them from your life and think deeply, you will realize that they have a big role to play in your life which you never really thought about. The people around you are precious, value them, and be grateful to them that they are with you. Imagine a day without food, clothes, shoes, or air. If you do this exercise, you realize that you have enough of these things. Your desire to eat in a restaurant and to wear stylish clothes was really not that important. You get your food every day, you have clothes and shoes to wear. So, be thankful for what you have. Each and everything we get in our life, each and everything happening to us is very valuable to build us, to build our personality. Everything happens for a good reason. Being thankful for everything we get and for every event we come across gives us a satisfactory feeling, it eliminates negativity and makes our life more pleasurable. Saying thank you to another person pleases them and us too.

What do we get out of it?

A grateful heart is a magnet for miracles. The day you start practicing gratitude, it never ends. The more you express your gratitude for what you have, the more things you will have to express gratitude for. It gives you immense peace, happiness, and satisfaction. It rewires our brain and reduces stress. It boosts our immunity, improves relationships, and makes each day more beautiful. It makes sense of our past, brings peace for today, and creates a vision for tomorrow. Gratitude is the most wonderful feeling. Once you start practicing it, there is no way back.

“Thank You ” is the best prayer anyone could say.

1_OgKHyU5VMu9tBE5uEbCi1g

BEAUTY IN THE EYE OF THE BEHOLDER.

Art in all of its form has been beautiful, it’s also terrifying. Beauty is a characteristic particular to an object that appeases the human senses. There is beauty in the way that we always catch something different each time we look at it, it’s terrifying because you didn’t catch it in the first place; it’s almost that beauty reflects what the eye of the beholder is feeling. You can find meaning in how you can distinguish melancholy from sadness in a painting, the way the music feels different. Art is beautiful not for the way that it was painted or how a song was sung or how a person danced but how the way you think of it, how your eyes sparkle when you talk about it. Art in all of its forms is beautiful for its ability to make someone happy just by looking at it even if that piece of art was made in sadness. It’s beautiful not for the way everyone said it is but for the way how everyone looks at it, it’s almost like you are staring right at your soul. Haruki Murakami said that “Have you ever had that feeling – which you’d like to go to a whole different place and become a whole different self” this saying is the essence of art. Art always makes us feel more human than we all are because we are always sticking their emotions in things that have no emotions.

It’s the human hopes and beliefs that make art beautiful; it’s how humans crave words and depth, desires, and fears. It’s how you love art in a way you don’t understand. That’s why art is beautiful and we humans quiver before it because of how art consumes us, unstrings our emotions. Life without the existence of art is painful and bland, the different of expressions art give birth to human identity and our creative powers with which human identity is meaningless.; art gives humans a chance to show and display important facets of their identity, show why they believe that certain issues must be paid more importance, why they vehemently stand for who they are. Art is for everyone and art is a display of human being’s capacity for empathy and honesty, open understanding. We make art because we want to be relatable and oddly humane despite all our flaws. Of course, all of us aspire to be an elegant person who is well-read, fluent in many languages, knowledgeable in the art, and always smells exquisite like roses. But we also aspire to be a woman in the cottage in the countryside who drinks wine, reads old novels, loves the feeling of warmth of a hot cup of tea by the window, is humble, and bakes the best biscuit ever. That is art is a relatable and bizarre concoction of feelings that we feel, we feel complex feelings but art makes our feelings more e defined, a bit sharper, a bit easier to understand, and explains to others about it. It’s basically a sardonic commentary of the spectrum of human emotions. They are powerfully glorious mysteries and yet art fulfills every human desire ever. We humans despite all our flaws are marred creatures who create fascinating works of art based on emotions and watch them in awe and be amazed. Whatever we do ends up being art, it’s always fascinating that anything we humans are good at ends up becoming art. We call cooking art when it’s beautiful, we call painting art when it’s beautiful. More importantly, art is different for each and every one of us, the difference in our perspective gives us a different outlook on art. Everything around us becomes art if we look at it pretty.

Financial Literacy for girls

We all are aware that education is a very important tool for all of us, to build our personality, to shape our future. It really does not matter whether we get this education from school, or from outside school, education has a key role to play behind the success of any person. But now, from school time, we are told about that education that will help us earn money by working for it. Hard-work, dedication, and skill in a particular field are told to be the requirements to be a good employee, focusing on which can help us earn money and grow. Schools and society hardly teach teenagers about the importance of financial literacy in one’s life. There is no school where students are made aware of financial literacy and its importance. But, indeed, it is a very important skill needed to get out of the ‘rat-race’.

financial-education

If we want to become financially literate, surely we won’t be spoonfed. We need to be alert, aware, curious, as well as creative enough to gather the knowledge. One needs to understand that hard work and dedication can’t get us to everything in life. Studying hard, getting a government job, with a secure future can sound peaceful, but once people get to it, people often complain about their work, problems like not getting promotions, lack of holidays, and a lot more. Employers are often blamed. But it is not employers’ fault, it is our fault that we lack financial education to get out of this “trap”. Yes, but, smart work and the desire to constantly learn and grow is what that can help us get out of the ‘rat-race’. The trick is to “stop working for money and make money work for us”.

A very major issue is financial literacy is lacking too much in girls. Yes, there are girls who are financially literate but the fraction is too low. The general mindset that society has is that there exist a father and husband in a girl’s life and they can very well take care of the finance part for them. It is common that things like fashion, cooking skills, etc are discussed with and among girls but it is quite uncommon to find them discuss stocks, investment, and finance. Apart from these, being financially literate comes with the power to overcome fear and take risks. But, it is quite difficult for a girl to take risks as a society often don’t recognize their potential. We need to overcome this mindset that keeps girls dependent on others. It is the need of the girl as well as the need of the society that they stand out strong and work for their own financial goals. Girls need to be aware and they need to become financially literate. It is also known that girls can better handle finance than boys. So, why one should not use this potential. Financial literacy for girls is also a very important and crucial step towards women empowerment. They also need to understand finance and work for their financial independence.

Happy Woman Holding Piggybank

Financial literacy is very important for the progress of any individual or society. It helps you get out of the trap where you start working for money and can never get out of the trap. It prevents us from becoming slaves to money and become master of it.

Marketing Keywords

Hey Readers! Hope you are doing well. Here are some terms related to the field of “Marketing” that are not much popular but everyone should be aware of them. Let’s try to know about them in a simplified manner.

Bottom of the funnel

The funnel approach determines the customer journey with the company. It begins from awareness when customers start knowing about the product or service and then move to other stages and finally making a purchase. At the bottom stage, the leads are finally ready to try the product/service.

Business-to-Business (B2B)

B2B is a transaction between businesses where both parties are involved in some agreement for benefiting each other and fuel the business growth of their company with the deal.

Business-to-Customer (B2C)

B2C, as the name suggest, involves transaction and communications that take place between a company and an individual (customer).

Churn Rate

Sometimes, individuals leave the usage of product or service in the middle and churn rate measures the number of such individuals who stop subscribing to a service or a product in a specific time duration.

Cold Calling

This term is quite common and used a lot when it comes to sales department. The main objective if any business is that their product or service should reach out to the masses and for that the concept of cold calling comes into picture. It means reaching out to potential customers who have never been contacted before and telling them about the product or service.

Comparative Advertising

Some days before, I wrote a blog on “reverse comparative marketing”. Comparative Advertising is one of the advertising method where companies make direct comparison with their competitors.

Corporate Identity

Just like your identity is defined by various parameters, a company has its own logo, vision, mission, symbols etc. that form the “corporate identity”.

Dark

Well, now that “Dark” has taken the internet by storm and people are loving the series, “dark” in case of marketing refers to the person who is not more responding to notifications and has left probably due to his/her own reasons.

Demographics

This term is also used in various circumstances to get the basic information about the person such as their age, gender, occupation, income, family class etc. In the field of marketing, demographics help in segmenting people into various groups that can be used for strategizing and implementing innovative campaigns.

Discovery Call

This refers to the first call that the person makes to any prospect in order to get information about the person, “to discover about them”.

Engagement

After people have joined the service, it is very important to design campaigns to maintain their interest and keep them “engaged”. Social media is a boon and helps in customer engagement with various activities such as comments, asking questions, creating a poll, live streaming about something, resharing the content, viral marketing and real time advertisements etc.

Forecasting

It refers to the process of predicting the future with past data and other analyses and help in getting more insights of marketing and sales trends.

I am now making a prediction that you will have gone through these keywords and must have learnt something new. Don’t go in the “dark” as there will be more articles coming with more such interesting keywords.

Till then, keep reading, liking and sharing.

Break the Limitations of Your Mind

Limitation is the word which can be good if want to be average.Limitation is the word which put barrier in front of our imagination be it any kind of limitation,but do u want to be average? of course Not,right?

Those who dare to imagine the impossible,are the one’s who break all the human Limitations!!
Dr.Avul Pakir Jainulabdeen Abdul Kalam

We need to expand the horizon of imagination.Never think that something will newer work ,just try go forward with it .It will definitely not as easy as it said but there is always barriers along the way there will be always the people who doubt you ,but this doesn’t matter if u believe in Ur ability to achieve something u dream of.Always remember No energy conversion from one form to another take place until there is some one to oppose the conversion.Let’s understand it by example when us stops its space shuttle program US was sending it’s astronauts to space station through Russian space shuttle .Once one Russian minister trolls America by saying that “If we do not help US to send astronauts to space they only has Trampoline do it “in short us cannot do it then their astronauts can left only jump on bubbles on earth.This triggered US people who can imagine impossible i am talking about ELION MUSK (space X) .He imagined impossible, someone doubting his country gives him motivation and now space X has sended two astronauts to space with total US made space ship.Isn’t it fascinating!

Every one who say’s u can’t is giving u motivation and fire needed to achieve great.Every hurdle or failure is opportunity to grow and improve.So Go ahead Imagine impossible and make it possible because U CAN!!

Reverse Comparative Advertisements

Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.

The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.

The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.

In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.

Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.

Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.

Every brand should keep in mind that: “We are in this together”

Job is lost, not the mastership!

You’ve lost your job but you are still in the possession of your skills.

“Unemployed, what to do now?”
“From where to start?”
“I can’t find anything else to do!”
It’s better to ponder over the strategies to get a job instead of spoiling the mood following such qualms.
Stop worrying, start learning something new. Because it’s just the scepticisms talking!

Many fundamental tasks at home must have been hung back, caused by unemployment. But it does not mean that all the portals are closed.
You have got time to think something raw, something fresh and to do something new as well. Then why not to do the enhancement of your skills?
First and foremost, start making a plan to control the expenditures and start executing it at your earliest convenience.
You can do anything you want to do. Just think ahead about what to do.

Think of ahead, what do you want to do

It happens many times that we stay in a job despite the fact that it is bearing no interest. Or say that we never really wanted to do.

Co-founder of a career assessment – ‘Map My Talent’, Rohit Sehgal says, “About 80% of employees believe that they are stuck in their jobs which actually is not for them.”

So you seek such a job that interests you.
For that, if you need to do any course or get enrolled in any program of two or three months, just go for it.
Can do work from home or would like to start something of your own, considering all these aspects, search for a new job.

“Don’t Worry About Job Burn-Out. Worry About Job Boredom.” -Darius Foroux

Learn something new

HR consultant, Nirmala Menon says, “You’ve to remember one thing that whether the company has fired you or you’ve left the job, no matter what’s the case with you, your skills are still lodging in there!”
Instead of being disappointed, think about the ways in which you can reinforce your skills.
Due to lockdown, you’ve got enough time to train yourself to be a multitasker. If you want to learn something new, then choose the hi-tech way! Choose your desired online course from a list of choices and join online programs. (‘Modern problems require modern solutions!’)

Networking is constructive

A survey of Yale University claims that 70% of jobs are available through the networks only.
So you need to find a new networking strategy.
You need to be active on social media platforms. Keep your revamped profile on job providers or search engines, particularly for jobs like LinkedIn and other job sites.
If you are looking for a job in marketing, then you can join the space of global marketing and communication professionals on LinkedIn.
Stay connected to your seniors and ex-colleagues. Discuss and swap viewpoints, seek pieces of advice.
Thrive the flexibility of decision-making as per the requirement of time.
Don’t think twice about challenging yourself otherwise you’d stop evolving.

The 8 Types of Intelligence

What is artificial general intelligence (general AI/AGI)? – TechTalks

There is a boy who is good at math and science. He can play with numbers and understand technical concepts with ease so he scores well and is the topper of the class. He is not good at sports whatsoever and spends most of his time studying. There is another boy who is the sports captain and he plays a variety of sports. He takes pride in the trophies and medals that he has won in several sports fests. Now there is a third boy who plays piano so well his concerts are attended by famous people. Out of all three boys, you might say that the first boy is the intelligent one but Mr. Gardner will disagree with you.

Howard Gardner authored a book called ‘Frames of the Mind: The Theory of Multiple Intelligences’ in 1983 in which he has pointed out that the intellect and cognitive abilities are not the only qualities that should make a person get called intelligent and that there are 8 different types of smarts a person can exhibit. This theory is useful as people can now work on their intelligences and understand their capabilities better now. Educators can segregate children according to their smarts and direct them towards complementary careers.

Following are the eight types of intelligences defined by Howard Gardner are explained briefly-

Visual-Spatial Intelligence “Picture Smart”

The individuals that have an exceptional vision and their capabilities include memorising what they have seen and making a visual in their head when something is described to them. This type of intelligence can be seen in graphic designers, architects, artists and map readers.

Musical Intelligence “Music Smart”

Like the name, the music smart are sensitive to tunes and rhythm in nature and oftentimes these people learn how to play an instrument with ease. Music attracts them and they learn it by heart just from hearing it once. People who play an instrument or make music show this type of intelligence.

Bodily-Kinesthetic Intelligence “Body Smart”

These people have a very strong control on the movements of their body and they can easily use their body to communicate like when a dancer’s moves express the message that he tries to convey or simply the gestures that serve as non verbal cues. Dancers, athletes, mimicry artists and doctors are body smart.

Interpersonal Intelligence “People Smart”

The individuals that are people smart always have their way around with people and this intelligence is also called social intelligence. They are efficient in conveying their message and understanding the other person and their message so they are excellent communicators with empathising capabilities. People like politicians, managers and psychologists have this intelligence.

Read about Emotional Intelligence here.

Verbal-Linguistic Intelligence “Word Smart”

The word smarts are good at playing with words and they have a deep understanding of whatever is read by them. The can even read between the lines. They make a great use of words to convey their thoughts and are good at writing composition and oral communication. Writers, poets and anyone who is good with words have good verbal intelligence.

Logical-Mathematical Intelligence “Number Smart”

Finally, the people who are good at math and logical reasoning are number smart. These people also exhibit analytical thinking, deduction skills, making strategies and reasoning capability. This intelligence can be seen in anyone who effectively deals with numbers on a regular basis.

Naturalistic Intelligence “Nature Smart”

Nature attracts the people who are eager to understand all the living organisms present in their environment, be it a plant or an animal, and their interpretation is accurate. Being out there, in the greens, energises them and they enjoy learning the workings of mother nature. Botanists and people who are passionate about gardening show this intelligence.

Intrapersonal Intelligence “Self Smart”

The individuals that know their own self inside out exhibit intrapersonal intelligence. They know their strengths and weaknesses and can predict the results of whatever happens to them. Whatever they want to do, they know if they can do it or not deep inside so they take calculated steps and achieve success.

Role of Higher Education in Society

Higher education could offer numerous advantages, including job stability and economic freedom. Education plays an even bigger role in many facets of your life throughout the 21st century. Achieving a higher education will improve your chances and boost overall standard of living.

Higher education - Eduvoice | The Voice of Education Industry

Today, more Americans see a college education’s relevance and role in providing better employment opportunities and a luxurious retirement. Yes, about 84 percent of Americans say a higher education is very important (47 percent) or highly necessary (37 percent) to get ahead in the world. Among those American citizens, 66 percent of those who have not graduated from college say they wish they had, and 62 percent make it sound that going to college would have significantly improved their current standard of living.

Higher Education provides more opportunities:

Being a graduate of high school does not open new gates to many successful careers, as it has done in past centuries. Today, the U.S. has turned from a manufacturing-based economy to a knowledge-based economy, and today’s impact of higher education can be compared to what it provided 40 years ago with a high school education: more opportunities and better professional opportunities.

For many, if not for all, people the surest way to a successful life is to go to college and get an university education. After graduating from college, you may not know exactly what you want to do, but at least you know that you want a professional life that is more satisfying, pays well, and is something you feel safe and secure and contented with. These considerations are why a lot of people participate both with their money and time in college. You are trained in your chosen field by a higher education, but it also teaches you to comprehend complex subjects, think critically and express your ideas appropriately. You also learn many skills like organizational, self-discipline, and how to see a task from beginning to end. A higher education makes you become more qualified and provides you with other skills relevant to the job.

Because you are studying a wide variety of skills, you might end up in an area for which you didn’t originally prepare. It will open up fresh and exciting possibilities that you would not have had you not received a higher education. Today, career options in our economy are dwindling for those who have not continued their after high school education. Many high school grads who don’t go on to university end up working in the service field with low paying jobs offering hardly any opportunities for advancement. Naturally that’s not always the case. There are a lot of high school graduates who have become very successful.

Staying Competitive:

Higher education represents a strategic edge in the job market, also. We all know that finding employment isn’t certain in the difficult times we live in today. The number of unemployed persons is still fairly high, and the amount of new employment openings is not nearly enough to bring the people they are looking for into work. As a job seeker, you compete with a large number of experienced workers who have been out of the workforce for some time and who are also looking for work.

If you do have a higher education, however, it usually equips you for better job security. Generally speaking, employers tend to appreciate those who have finished university relative to those who have just completed high school and are more likely to replace those who have not attained higher education. In addition, some companies even go so far as to pay for your tuition because they consider a trained employee to be of value to their organization. A college degree is an opportunity that doesn’t only give you tremendous rewards. It benefits the hiring company too.

Conclusion:

Remember, higher education doesn’t necessarily imply you a great life and financial stability. But, there are substantial facts and figures, some of which we’ve discussed above, which suggest that when people go beyond high school, they continue to dramatically boost their work likelihood, increase their income potential and protect their lifestyle. It may also create opportunities for your kids too.

Importance of Critical Thinking

Education had for some decades been more focused on pointless mechanical learning and only the ability to repeat and remember knowledge provided in the books. Problem-solving abilities were limited to mathematics and only a few experiments were carried out in the science labs. Today, however, as time is changing learning, more emphasis is given to improving essential skills and thinking that will prepare students for real-world navigation after school.

In past several years, rote memorization and the helps to sustain and repeat information have been the aim of education. Problem-solving was constrained to mathematics, and experimental research occurred in the scientific laboratory. Today, learning is progressing towards building skills that will prepare young people to experience in and beyond the real world.

Expert in critical thinking: G. Randy Kasten claims that lifelong learners can benefit from the opportunity to think critically. It is one skill that separates innovators and followers. The interpretation of critical thinking is not unanimously understood, but Kasten says It’s just the capacity to recognize why things are the way they are, and the possible repercussions of actions. Today’s students have been under a consistent onslaught of information , especially from sources on the internet, friends, parents, and mainstream press, and it quickly becomes clear that they need to learn how to analyse what they see and hear every day, so that they can recognise false ideas and look further than superficial appearances.

According to Lee Watanabe-Crockett on the Global Digital Citizen Foundation blog, critical thinking isn’t always about thinking clearly or coherently — it’s about thinking independently. He says Critical thinking about something implies trying to formulate your own viewpoints and sketching your own inferences, irrespective of outside influence. It’s about analytical discipline, and seeing the links between concepts. For teachers a methodology recommended by Watanabe-Crockett is plainly to start with a question. The problem has to be one that promotes brainstorming and discussion. The solution would include analysis and problem-solving, all of which are closely related to critical thinking.

Knowing what additional data to discard and what to pursue involves mastering the correct use of information, or fluency in information. That is not enough to acquire knowledge. Students must evaluate it to help decide whether or not it is valid, and then apply the data to the question or issue. Another approach Watanabe-Crockett advocates is the use of peer groups. Colleagues can be a great source of knowledge and students can learn problem-solving strategies while working in conjunction. Role play is a technique that can be used by students to practice analytical thinking. Watanabe-Crockett says, Pair students and make them investigate a historical controversy. Ideally, it will include an encounter between two prominent historical figures, and then direct them to determine which character they will want to play. In this dispute, they should each have opposing viewpoints. Their hardest task will be to each propose a solution. Having to study carefully to consider the point of view of both their adversary and their own helps them understand and justify their decisions.

Getting students to think critically particularly considering them set goals. Dividing the process into three parts can be helpful: planning a task, monitoring and reviewing the task, and doing a post-task assessment and reflection.

5 WAYS TO STAY FIT DURING QUARANTINE

You don’t need to give up your workouts just because the coronavirus has you spending more time at home. In fact, with fewer school or work functions, now is the perfect time to get fit. People who exercise regularly are less likely to get sick and more likely to recover faster if they do.

MOTIVATION IS ALWAYS NECESSARY

Your schedule has probably shifted due to work-from-home requirements. Many people have suddenly become homeschooling parents. To save your sanity, map out your days. For example:

Wake up and go to sleep at the same time each day
Set meal times
Dedicate work and homeschooling hours

After you prioritize these necessary tasks, find a block of time to set aside for a home workout, and add it to your daily schedule. You might find it’s helpful to add alarms to your calendar, so you don’t miss a workout. If you find it hard to exercise alone, find a friend and workout together on a video call.

MAKE YOUR WORKOUT SPACE

Ideally, some of your workouts can take place outside, so have your shoes ready and waiting. But on wet or rainy days — or if you’re working out at night — you’ll want to assemble a makeshift gym indoors. Before your first workout, get your space ready:

Move furniture that might be in the way
Gather weights (or items you can use as weights), so they are ready and waiting
Collect other items you might need, such as a towel or a yoga mat

WORKOUT FOR THE BODY

You don’t need weights to do an at-home workout. Search for bodyweight workouts that use the weight of your body to help build lean muscle and decrease body fat. Examples of bodyweight exercises are pushups, burpees and pistol squats.

Yoga AND BREATHING

Yoga routines are easy to do at home, with or without a mat. There are different yoga styles, but all feature breathing, stretching, movement and postures that build muscle using only body weight. If you’re feeling stressed during this pandemic, yoga offers a way to notice and reflect on your emotions. If you aren’t familiar with yoga poses, check out apps and video streaming sites.

REFER VARIOUS APPS

Working out at home has never been easier, thanks to streaming services. Many online providers are offering free or reduced-fee classes to help people stay fit during isolation. A simple web search can bring up a plethora of workout videos and apps to help you find a routine. Search by time or style (cardio vs. weight training) to get results that make it easy and fun to workout at home.

PREFER BALCONY AND SPACE WITHIN APARTMENT

Whenever possible, do your cardio outside if you can keep a healthy distance from others. Walking or running outdoors exposes you to sunshine, which increases the feel-good brain chemical called serotonin. Other benefits of outdoor workouts are:

Longer workouts: People tend to spend more time exercising outdoors because it feels less like a chore.
Greater challenge: An ever-changing terrain can be more challenging for your body and mind.
More enjoyable: Many people find they enjoy outdoor workouts more because of fresh air and shifting scenery and are therefore more eager to get their workout in.
Vitamin D exposure: The sunshine vitamin (vitamin D) may help boost your immunity.

5 Ways to Stay Fit During Quarantine

Now that you are spending less or no time outside your homes, it’s more important than ever to prioritize your physical health. Staying active can boost your mood and even reduce stress. How can you stay on top of fitness game without going to your local gym, doing weights and following your fitness instructors? Online challenges and videos, home fitness apps, creative at home swaps and the use of the safe outdoors, if available, can help.

Here are some ways to stay active while also staying home:

Switch up your running/walking routines

Whether you’re a runner, jogger or a walker, try and keep your routine fun by setting a schedule and small goals. If you’re a walker, map out a different route of your house for each week of exercise or just stay in one place. If you’re a runner and have access to a terrace or a garden, select a goal such as run a 4 KM and set up a training schedule to achieve your goals, and with time you can increase up a notch and challenge yourself.

Check out this 1 Mile walk at home- https://www.youtube.com/watch?v=njeZ29umqVE

Try a bodyweight workout

You don’t have to grab weights to achieve a good workout. You can still feel the burn if you do a low impact cardio, bodyweight strength or a high intensity interval training circuit.

Check out this 30-minute body weight workout from Greatist- https://greatist.com/fitness/no-gym-bodyweight-workout-infographic#1

Try a fitness challenge on YouTube

Want to build core strength? Tone your abs? Tone your arms? Find a fitness challenge on YouTube that targets the zone you want to work on. You’ll be surprised by how much stronger you can become in a week or more.

Check out these videos out

7 day workout challenge by Carly Rowena: https://www.youtube.com/watch?v=6ixZnsKTErE
6 minute arm workout by The Uma Show: https://www.youtube.com/watch?v=qpLA1tPwjXA

20 Min Total Core Workout (Equipment Free Ab Workout): https://www.youtube.com/watch?v=-b2lNLq3EaA

Try a Fitness Website

Active.com offers 30-day fitness challenges including push-up challenges, ab challenges and more.

Greatist offers many detailed work out blogs- from workout plans for beginners to expert routines. For a start, check these out-

https://greatist.com/health/back-workouts-at-home

https://greatist.com/health/calisthenics

https://greatist.com/fitness/chest-workout-at-home

Follow along with a studio

Many studios offer video easy to follow tutorials, try Zumba tutorials for high energy workouts or go with cardio dance workouts. You can also try free tutorials with simple, at-home equipment swaps like bags of flour or books instead of weights. Although these workouts will be different than the gym sessions that you’re used to, it’s an interesting way to break a sweat and re-connect with your own body.

Check out Keaira LaShae’s dance workouts-

10 Minute Cardio Dance Abs Workout: https://www.youtube.com/watch?v=XTH5saFBDqA

Cardio Fitness Party Workout: https://www.youtube.com/watch?v=fhUP6FQj3t4

Check out the link to read more on at-home equipment swaps-

8 Household Items That Double as Workout Equipment for Your Makeshift Home Gym: https://www.realsimple.com/health/fitness-exercise/fitness-equipment-alternatives-home

7 STRATEGIES TO BUILD A SUCCESSFUL CAREER

In order to build a successful career, you have to plan first. It’s not a one time thing that you do in your school and college and then leave it, and move onward towards your job and career. In fact, Planning must be done on a daily basis, no matter “What platform you are at”; and at “What position”.

Before structuring a successful career for yourself, the utmost thing is to evaluate yourself and have a clear focused mind; stating “What’s your Goal in life?” ‘Or’ “Which career path do you want to choose?” A positive methodology towards your goal will make your life better in all phases, as it offers you a feeling of sanctuary and triumph.

The following SEVEN Approaches will give you enough boosts to improve your career and be successful:-

*) Know your Goal – “What’s your Ultimate Goal?” This is an imperative question to ask yourself before you start your journey. You must know your goal in life. Many people today, are just drifting with the trend. They do not follow their dreams; even if they don’t like what they are doing. Hence, it is imperative that you set your priorities and act accordingly.

*) Update your resume – Your resume speaks for you. It tells who you are, what have you done, and how useful can you be for the company. That’s why you should create a professional and neat resume, and be ready when the next opportunity knocks at your door.

*) Develop your skills – There is no doubt that skilled candidates are being searched, and hired by all organizations. Hence it is important to give equal importance to both Soft and Technical skills. Its best to keep updating your knowledge, attend seminars, conferences and read books.

*) Increase your Network – Networking is all about making connections. When you meet new people, you fundamentally get a chance to learn, interact and enhance your skills. Successful people always make networks and create long lasting relationships.

*) Be Socially Active – Create your social media profiles on LinkedIn, Twitter, and Facebook. These three networks will be your best bet; and you will get lots of opportunities and career choices along the way. Be sure to be updated on them.

*) Believe in Yourself – Your objective in an interview is to go in there, and convince the assessors that you’re more than capable of doing the job, and that you’re the top candidate for the position. Be Confident!

*) Stay positive always – Whatever may be the situation , always stay positive and wait for your time to come and when it comes you’ll succeed.

CONCLUSION:

Take your time and decide your career because it will not only gives you money but also job satisfaction also. So decide well.

IMPACT OF COVID-19 ON STUDENTS

The global impact of Corona virus is immense as educational institutes all over the world – from Harvard to the IITs – are closed. Covid-19 has thrown education all over the world in a loop. Here are the major problems.Schools are shut, and students are stranded at home, with extremely limited contact with friends and virtually no physical activity, thanks to the Covid-19 pandemic raging across the world. IB, A Levels, ICSE, CBSE all known and recognized boards have postponed or cancelled examinations. Likewise, top colleges like MIT, Harvard, Princeton have closed.

Closer home, institutions like IITs and IIMs have all closed their campuses and moved classes online. Even standardized tests like GMAT, GRE, SATs, ACT remain suspended and the future of many students hangs in balance!

Clearly, there is panic all around and educators and students alike are confused as to next steps and continuity with respect to educational objectives.

STUDENTS CAUGHT IN MIDDLE OF THE PANDEMIC

These are those students who are caught in the limbo on account of education outcomes being withheld due to the Covid-19 pandemic. Some of them do not have a result because exams either did not happen or were left in the middle.

Many of them face uncertainty as to their future because their next steps further education or careers are dependent upon them clearing their school or college leaving exams.

We believe that these students, while may face a degree of uncertainty with respect to future, are not facing a very difficult problem.

The only challenge is when they would start their next innings?

Hence, they should patiently wait while staying in touch with their prospective universities.

Any clarity as to the decision-making process and entry factors would come as soon as the Covid-19 pandemic impact recedes and life returns to normalcy.

Be on the lookout for new information and make sure that you are able to position yourself very quickly in line with that so that you don’t lose out when things start to move.

STUDENTS ONE YEAR AWAY FROM INSTUTION LEAVING EXAMS

These students are in a bigger quandary because of the Covid-19 pandemic because not only their education process is disrupted, but they also face a big challenge of proving themselves for their next journey.

In the absence of hard academic indicators such as grades and marks, many of these students find themselves in a situation where they are unable to differentiate themselves and lack a cohesive framework to get themselves ready for the jobs and education tasks they face next.

DISRUPTION OF THE EDUCATION

All other students who are away from such outcome-dependent situations such as above also face severe education disruption.

In response to the Covid-19 scare, many schools have moved online and parents seem to have assumed the role of teachers and are fast becoming savvy with resources created for home-schoolers to cause minimal disruption to their children’s education.

Again, while there are a ton of fantastic resources which are available, there are not too many resources which mimic the school that is, provide for multidisciplinary learning, encourage connections across different domains and inspire ideas which help a child develop 21^st century skills and prepare themselves for the jobs of the future.

MEASURES TAKEN BY EDUCATIONAL INSTITUTES

*)Closed schools

*)Postponed or rescheduled the examinations

*)Cleaning and sanitisation of premises.

*) Consideration of long term uncertainty etc.

Career Counselling in Today’s World and its progress in India

Counselling is a term which is expansive. In general, counselling relates to the procedure of helping a person by making recommendations, support and encouragement, and exploring solutions to the problems that are facing them. “Counselling” is generally associated with a professional who helps out a needy person. This specialist is someone who acknowledges human behavior, their personalities and knows how to deliver their thoughts the right path. This professional is a person to whom you can turn in times of confusion, and who maintains confidentiality of your identity and concerns.

What Is The Need And Importance Of Career Counselling For Students ...

A counsellor’s association with a counsellor is based on a good mutual relationship. This is crucial in therapy because it helps to accomplish the ultimate goal, i.e. helping the client find the answers to his issues. Career counselling is a method that specializes in helping one to understand one’s own self as well as job patterns so that one can make informed career and education decisions. Profession therapy helps address a number of problems such as low attention rates to poor time management, trusting family issues and conflict between parents and children over which profession to choose from.

The benefits of Career Counselling are as follows:

Helps to choose the right career:

Career counsellors are experts in evaluating your ability, personality, interests and other aspects of yourself. Using this evaluation, they recommend the best career choices from all available and appropriate alternatives.

Assists the providing of expert resources:

Counselling provides access to the information and knowledge available to a career expert. From the perspective of a parent and child, this knowledge of careers, their applicability and the pathways to pursue them is most important since most of the time parents or guardians do not have this kind of knowledge.

Helps to build confidence and insight:

Career counselling helps a counsellor understand his / her career path of hurdles. This awareness helps create confidence in overcoming those hurdles. It is a good counsellor’s duty to provide the counsellor with such insight and confidence.

Helps change patterns of undesirable behaviour:

Students and instructors have hard-to-break habits, such as procrastinating, not keeping up to date with latest developments in their lives and careers, neglecting emotional and mental health, not trying to motivate themselves, etc. A Career Counsellor helps break down such behavioural patterns that lead to unproductive activities at home as well as in school / college / work.

Helps to reduce job pressure:

Choosing a career can be an arduous task for parents and children alike. A lack of any source of defusing out emotions and thoughts can add to the frustration there. Career counselling provides the opportunity for reducing such frustrations, and focus is redirected to selecting the best career opportunities.

Offers a role model:

Career counselling helps students connect with experts who share sufficient life experiences. They are role models who have accomplished a great deal, and have supported others throughout their lives. That’s why career counselling can be an inspiration to those who need it.

Helps to bring in peace of mind:

Career counsellors can help you stay calm when making a career decision. Counselling helps bring focus to our activities, and keeps that focus throughout. They try to make your life more efficient by proper scheduling and preparation

Scenario of Career Counselling in India:

India has a counselling deficit when talking about the educational system that presents a crucial challenge. We have an approximately 1 lakh professional career coach particularly in comparison with the need for 15 lakh career coaches to cater for a strong student market of 315 million people. In comparison, for 56 million students the U.S. has about 2.6 million student career advisors.

Only now is professional development and mentoring beginning to acquire the recognition it deserves and is witnessing exponential growth as a profession. Although the developed nations have recognized the criticality of career counselling, and a large number of advanced schools in India are also waking up to the truth, in reality the scenario is soberer. More than 90 per cent of Indian schools do not have career counsellors and the nation today has a massive shortage of qualified career counsellors.

Career counselling in India before pursuing a career has yet to become the most important discipline. But the awareness regarding career counselling has certainly increased due to technology and the internet. Online job therapy is certainly a convenient way to get your home easy therapy done.

Track2Training NGO – VOCATIONAL TRAINING

Training By Track2Training NGO

Track2Training NGO has started 90 days tailoring & embroidery course so that women can become self-reliant and earn a sustained living.

Selection criteria

• Beneficiaries are selected through various methods like identification of the target families during field visits, enquiry within the local community and direct requests from potential beneficiaries.
• Beneficiaries are then shortlisted based on their attitude and approach, education levels, learning capabilities, personal verification and by collecting data on the beneficiary’s socio-economical conditions.

Details of training

• Students are taught cutting, stitching and machine maintenance.
• Both theory and practical sessions are conducted.

Post training

• Certificates are given to successful candidates.
• Machines are distributed on 50% subsidy to ensure that they continue with the vocation.

Eduindex News

Eduindex News is a next-generation global news publishing company that helps scholars get the free access to educational contents and news at one place. Our digital products, services, and engineering are built on years of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

EDUindex News is a division subsidiary company of Edupedia Publications Pvt Ltd created with a vision to provide educational contents & educational news at one place. With our brands like IJR, EduPub, Pen2Print and Eduindex, we are serving the humanity and helping scholars around the world.

Joining the Eduindex News team give you an opportunity to work on different fields of content writing, editorial works, digital marketing, publishing, audio visual communication and public relation building aspects of the media publication work.

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Understanding the Funnel

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

First, let us understand what are the basics of Advertisement writing:

Primarily written for visual mediums:

Brevity is the key:

Needs planning and creativity:

Recognize the Target audience:

good Appeal:

Duration:

Composition:

Let us now look at the stages to write an advertisement script.

The FORMAT of an advertisement script is as follows:

Here is an example of the advertisement script:

Some of the KEY POINTS to remember while writing an advertisement script are:

Rate this:

Rate this:

Rate this:

What is vocational education?

Benefits of vocational education

Rate this:

What are soft skills?

Why are soft skills important?

Types of soft skills

Rate this:

What is financial literacy?

Why is financial literacy important?

How to improve financial literacy skills?

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Benefits of acting

Methods of acting

Voice Acting

Rate this:

Rate this:

What are intellectual Properties?

The associated rights:

Types:

Why Are Intellectual Property Rights Important?

Rate this:

Rate this:

Why do we need to practice gratitude?

What do we get out of it?

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

Rate this:

MOTIVATION IS ALWAYS NECESSARY

MAKE YOUR WORKOUT SPACE