Humanity is a nature of a person that is being skilled by the nature to one and by which one is recognized from different creatures. Being human doesn’t imply that an individual has mankind. The nature of mankind in an individual observe what he accomplish for individuals who give taking note of back consequently to the kindness they had advertised. Extra-standard humankind in a person has been depicted delightfully by Mother Teresa as She had made a sublime case of Humanity over the world and especially in India. Mankind implies thinking about and helping other people at whatever point and at every possible opportunity.

Humankind implies helping other people now and again when they need that help the most, mankind implies overlooking your narrow minded interests on occasion when others need your assistance. Mankind implies stretching out unlimited love to every single living being on Earth.

An ideal case of humankind can be shown by the account of a ruler. A ruler with a benevolent heart once observed a pigeon and an Eagle battling. He had the capacity of speaking with the flying creatures and creatures. The pigeon requested that the lord spare him from the hawk. The ruler told the bird that he is prepared to follow through on any cost in kind for sparing the pigeon. The bird requests that the lord give him the equivalent measure of tissue to the heaviness of the substance of the pigeon. Consenting to the Eagle’s condition, the lord begins slashing off his own substance equivalent to the tissue of the pigeon. Subsequent to giving a smidgen of his tissue, he despite everything finds the pigeon heavier. At long last he gives up the entire of himself to the Eagle to eat. That is the second when both the Eagle and the pigeon transform into blessed messengers who showed up on the earth to test the degree of the lord’s mankind. The ruler is currently compensated with the most valuable prizes and paradise after life for his deed of humankind.

This story can be comprehended as a misrepresented proclamation with the goal that people comprehend the significance of humankind in their everyday lives. It is imperative to comprehend one significant truth “a person’s life is fruitful not by the quantity of degrees the individual achieves yet by the level of helpful exercises that individual is into on an everyday premise”.

Serving poor people and the debilitated is one of the best philanthropic assistance an individual can give in the course of their life with no standing, belief, shading and religions. It is fundamental to comprehend the way that we are very fortunate to have all that we want anytime of the time we need. Serving the penniless implies that you yourself feel that you have all that could possibly be needed assets to your removal.

Individuals who consistently den that they don’t have adequate offices accessible regardless of having everything can never offer philanthropic types of assistance in such a case that one has the outlook of not acting naturally adequate, by what means can the person in question help another person. One is constantly associated with their great deeds and it is basic to comprehend that there is no preferable deed over offering types of assistance for compassionate causes. On the off chance that eating and having a ton of fun is just what we are destined to do then we should remember a certain something, even creatures can do such movement, if God has made us people there must be some explanation for it

As you look forward toward your goal. Here, it is International yoga day on 21st of June with peace of mind you can rejoice it with your family and loved ones. This year’s theme is ‘Yoga at home and Yoga with family.

The word yoga is derived from the Sanskrit word ‘Yuj’ meaning to evoke or to unite. As per Yogic scriptures the practice of Yoga leads to the union of individual consciousness with that of the Universal Consciousness, indicating a perfect harmony between the mind and body, Man & Nature.

How to prepare for yoga day

1. Bring on the practice
Do some yogic asanas you want to do. Bring forward young ones tell them about yoga. Take time to understand your body and practice mindfully.

Here are some yogic posture you can do

Mountain Pose (Tadasana)

Raised Arms Pose (Urdhva Hastansana)

Standing Forward Bend (Uttanasana) 

2. Do meditation
Do mindful meditation introspecte yourself learn your strength and weakness. Have gratitude and thanks for where we are today.

3. Have fun
We should enjoy in our own way. Appreciate your family members and have fun. It would bring together during the time of pandemic. It would add value to your life.

Benefits of yoga

1. Improves flexibility
It would increase flexibility. At first it would look difficult but all your aches and pains start to disappear. Impossible poses would look possible .

2. Reduce stress
Yoga is known for its ability to ease stress and promote relaxation. When used alone or along with other methods of alleviating stress, such as meditation, yoga can be a powerful way to keep stress in check.

3. Increase strength
Strong muscles do more than look good. They also protect us from conditions like arthritis and back pain, and help prevent falls in elderly people. And when you build strength through yoga, you balance it with flexibility. If you just went to the gym and lifted weights, you might build strength at the expense of flexibility.

4. Increases your blood flow

Yoga gets your blood flowing. More specifically, the relaxation exercises you learn in yoga can help your circulation, especially in your hands and feet. Yoga also gets more oxygen to your cells, which function better as a result. Twisting poses are thought to wring out venous blood from internal organs and allow oxygenated blood to flow in once the twist is released. 

Yoga makes you feel better and makes you mindful by meditating. It makes you healthier with your body and spirit.

Hey Readers. Every now and then, people talk about the use of automation in diverse processes of business, technology, developments and day-to-day activities. With elevation of disruptive patterns in technology, the term “Artificial Intelligence” is the new gold.

Artificial Intelligence is the power of computing systems to mimic human behaviour and is the intelligence depicted by machines. It is also called machine intelligence due to its nature. The future of smart devices and related equipment’s is forced by the basics and usage of artificial intelligence.  AI makes it possible for various machines to learn from experience, adjust to new inputs and perform human-like tasks.

Thanks to advances and detailed algorithms, AI systems are increasingly gaining attention and becoming more and more mature.  Systems are becoming more efficient at a much faster rate than ever before. With adaptations and advancement, the application field of AI has been expanding, helping to make big strides in research and development areas around the world.

Previously, marketers were hesitant to add artificial intelligence to their marketing strategies and found it a challenging task. But with time and looking at the fact that AI will elevate the business growth and with many successful brands have adopted it and use it, other marketers are also planning and making use of AI to design marketing strategies.

For example, e-commerce websites are using consumer data and AI to show only relevant products to shoppers, based on previous searches, scrolls, purchases and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.

AI in Digital Marketing

• Email campaigns: Usually, analytics tools like A/B testing takes a lot of time, sometimes even weeks and hence AI help to reduce this gap. AI is used in email-campaigns to predict and analyse consumer behaviour according to their past behaviours, purchases and other details after which mails are send accordingly. This is more of a personalized way and is most effective.
• AI Digital Advertising: Social Media platforms such as Facebook, Twitter, YouTube and many more analyse users’ information, including gender, age, interests, demographics, and other aspects to show them the most relevant advertisements, improving the performance of digital ads.
• Marketing campaigns: Using advances AI features, Marketers design banners, newsletters and other marketing campaigns to cater the demands of customers. The data is collected from various online sources using the concept of big data and artificial intelligence and then campaigns are designed accordingly.
• Experiential Marketing using AR/VR: When AI is combined with Augmented Reality (AR) and Virtual Reality (VR) technologies, it creates magic. It gives an opportunity to customers to interact and learn about a brand, allowing them to form a connection. The amalgamation of AI with AR/VR not only refreshes the user’s consumption experience but also builds a strong brand identity that can help create a greater sense of loyalty from a brand’s customer base.

Digital marketing can become more effective when it is combined with the usage of Artificial Intelligence. It definitely helps to fuel the business growth of an organization right from its inception to analysing most effective campaigns.

Everything in the universe has its uses and abuses. The same applies to science. Science has revolutionized human existence. Much of the progress that mankind has made in different fields right from the stone age to the modern age is due to the progress made in the field of science. Science has benefitted mankind. Not only material progress but also the mental outlook of man has greatly been influenced by it. We have become scientifically more advanced. This is because the world has undergone a tremendous change due to the rapid strides made by science and technology. The growth of fast moving transport and communication has transformed the world into a global village. Today, we have meteorological satellites in outer space sending data and pictures of the milky way galaxy. Science made the Mission To Mars successful. Man, with the help of science can reach the space, explore and provide a detailed study of the universe.
Science has two faces – good and bad. It depends on us which face we choose to see.

MERITS
• New scientific knowledge may lead to new applications.
For example, the discovery of the structure of DNA was a fundamental breakthrough in biology. It formed the underpinnings of research that would ultimately lead to a wide variety of practical applications, including DNA fingerprinting, genetically engineered crops, and tests for genetic diseases.
• MAN VS. DISEASES
Science is the only hope of man against diseases. Without the inventions of science and ceaseless efforts of the scientists, many diseases, such as malaria, cancer etc where considered incurable diseases.
• AGRICULTURE
Science has benefitted agriculture too. The food production levels and quality have improved. Science has contributed to the increase of the production of crops.
DEMERITS
• CYBER CRIME
Cyber crime is a global phenomenon and victimization of women is on the rise. In India, cyber crimes remain less reported because of the fear of getting molested. The authorities concerned should be held responsible for not paying much heed . Laws need to be enacted to combat cyber crimes.
• DEPENDENCY
With the advent of the internet ,where everything is available online at our finger tip, we have become highly dependent on the internet. We have no time to spare and
adore the Mother Nature.
• IMPACT ON CHILDREN
Children who spend more time watching television spend less time spending with their parents and other family members. They remain glued to the television screen for hours together.
Man is today sitting on a huge stockpile of explosive material which can destroy his very existence on earth in the twinkling of an eye even as a result of slight error or misunderstanding on his part. Unless man destroys weapons of mass destruction, he cannot have real happiness on this earth. So, preparation for war negates all efforts of man towards progress. Progress may seem to be impressive and even tremendous but at present it is not free from corresponding dangers which are disastrous and fatal in nature.
If we use the resources, science has bestowed us with, in a positive manner, we can turn it into a boon. Else, misuse of the resources can be a threat to mankind.

This scheme also known as Ayushman Bharat Yojna. It aims to help economically vulnerable Indians who are in need of healthcare facilities. PM Narendra Modi rolled out this scheme on 23rd September, 2018 to cover about 50 crore citizens in india and already has several success stories to its credit. As of September 2019, it was reported that 18,059 hospitals have been empanelled, over 4,406,461 lakh beneficiaries have been admitted and over 10 crore e-cards have been issued. The PM Jan Arogya Yojana beneficiaries get an e-card that can be used to avail services at an empanelled hospital, public or private, anywhere in the country. With it, you can walk into a hospital and obtain cashless treatment.

Eligibility Criteria for rural and urban people

For rural:

24% of rural families access healthcare facilities by borrowing money. PMJAY’s aim is to help this sector avoid debt traps and avail services by providing yearly assistance of up to Rs. 5 lakh per family. The scheme will come to the aid of economically disadvantaged families as per data in the Socio-Economic Caste Census 2011. Here too, households enrolled under the Rashtriya Swasthya Bima Yojana (RSBY) will come under the ambit of the PM Jan Arogya Yojana.

In the rural areas, the PMJAY health cover is available to:

1) Those living in scheduled caste and scheduled tribe households

2) Families with no male member aged 16 to 59 years

3) Beggars and those surviving on alms

4) Families with no individuals aged between 16 and 59 years

5) Families having at least one physically challenged member and no able-bodied adult member

6) Landless households who make a living by working as casual manual labourers

7) Primitive tribal communities

For Urban:

PMJAY will benefit urban workers’ families in the occupational category present as per the Socio-Economic Caste Census 2011. Further, any family enrolled under the Rashtriya Swasthaya Bima Yojana will benefit from the PM Jan Arogya Yojana as well.

In the urban areas, those who can avail of the government-sponsored scheme consist mainly of:

1. Washerman / chowkidars

2. Rag pickers

3. Mechanics, electricians, repair workers

4. Domestic help

5. Sanitation workers, gardeners, sweepers

6. Home-based artisans or handicraft workers, tailors

7. Cobblers, hawkers and others providing services by working on streets or pavements

8. Plumbers, masons, construction workers, porters, welders, painters and security guards

9. Transport workers like drivers, conductors, helpers, cart or rickshaw pullers

People not entitled for the Health Cover under Pradhan Mantri Jan Arogya Yojana:

• 1. Those who own a two, three or four-wheeler or a motorised fishing boat
• 2. Those who own mechanised farming equipment
• 3. Those who have Kisan cards with a credit limit of Rs.50000
• 4. Those employed by the government
• 5. Those who work in government-managed non-agricultural enterprises
• 6. Those earning a monthly income above Rs.10000
• 7. Those owning refrigerators and landlines
• 8. Those with decent, solidly built houses
• 9. Those owning 5 acres or more of agricultural land

How to apply:

• Visit https://www.pmjay.gov.in/ and click on ‘Am I Eligible’
• Enter your mobile number and the CAPTCHA code and click on ‘Generate OTP’
• Then select your state and search by name/ HHD number/ ration card number/ mobile number
• Based on the search results you can verify if your family is covered under PMJAY

Alternatively, to know if you are eligible for PMJAY you can approach any Empanelled Health Care Provider (EHCP) or dial the Ayushman Bharat Yojana call centre number: 14555 or 1800-111-565

Democracy is meaningless in a country where people are illiterate. In India social education corresponds to adult education, which is the greatest national shame. But in the progressive countries it is more than adult educa­tion. In those countries, even the educated receives social education. For full­est development of an individual social education is essential. Education is a lifelong process.

At the end of formal education, social Education can make an individual a true, dutiful and responsible citizen. For citizenship train­ing social education is thus a must. A citizen must not be a misfit in the State and in the society at large. He must be a productive and useful citizen. Social Education can deeply help in this regard.

In Allahabad in Jan 1949 Maulana Abul Kalam Azad emphasised that adult education should not be limit­ed to making people merely literate. It should also include education so as to prepare every citizen to play his part in a democratic social order. Since then adult education is known as “social education” in the country.

Maulana Abul Kalam Azad (1949) defines Social Education in the following way:

By Social Education we mean education for the complete man. It gives him literacy, so that the knowledge of the world may become accessible to him. It will teach him how to harmonize himself with his environment and make the best use of physical condition in which he subsists. It is intended to teach him improved crafts and modes of production so that he can achieve economic betterment. It also aims at teaching him the rudiments of hygiene both for the indi­vidual and community, so that our domestic life may be healthy and pros­perous. Lastly, this education should give him training in citizenship.

The Central Ministry of Education defined social education in 1963 in the following ways:

1. Social Education is adult education. It means functional literacy.
2. Social Education is education for desirable social change.
3. Social education is education for the betterment of the individual’s social, economic and political and moral life.
4. Social Education is education which enables a community to assume direction of its own development.
5. Social Education is education for better work, better rest, better use of leisure and recreation.

UNESCO named Social Education as fundamental education and de­fined it as …….The only means to elevate mankind emotionally intellectu­ally, morally and materially.

Indian Education Commission (1964-66) has given three essential ingre­dients of social education:

(1) It must be work based and aimed at creating attitudes and interests and imparting skills and information for efficient doing of a work.

(2) It must create interest in the illiterate to participate actively in vi­tal national problems and in the social and political life of the country.

(3) It must impart skills in 3 Rs. so that he can continue his education independently.

OBJECTIVES OF SOCIAL EDUCATION

From Individualistic Point of view:
(1) It is needed for those who do not get formal education. It is spread of literacy among grown-up illiterates.

(2) Vocational improvement by providing training according to the need of the locality.

(3) Providing Health Education on fundamental principles and rules of hygiene.

(4) Making conscious about the healthy forms of recreational enjoyment suited to the needs of the community.

(5) Promoting self-development.

(6) Developing social skills, social efficiency and social fitness.

(7) It is training for the improvement of the adult’s economic status.

(8) Inculcation of a sense of rights and duties of citizenship.

From Sociological Point of View:
(1) For promoting social cohesion and national solidarity.

(2) National efficiency and National development. It is needed to aug­ment national productivity.

(3) Development of cultural heritage and values of a Nation.

Education is given in social context and not in the vacuum. Education is irrevocably linked with the class structure of a society, social mobility, ba­sic values and social norms. Education aims at both individual as well as so­cial development. The education given by any society to its children can be expected to be in keeping with the views and ways of life of that particular society.

In India Social Education chiefly means literacy campaign among the illiterate youths and adults. There is a separate Adult Education Directo­rate attached to the Ministry of Education, Government of India, which has given highest priority on this greatest social problem.

In the 6th Five Year Plan rupees 2 hundred crores was allotted for adult education. It is 10% of the total educational outlay. It is no doubt a bold step forward but it was not implemented in right earnest. The Central Government has undertaken a Central programme for Adult Education.

Exam stress affects most students in varying ways. It is important to manage this stress and find little ways of helping to eliminate the risk of burnout.

For some students, exams can be a breeze; revision is second nature to them and they could ace an exam with their eyes closed. But for others, sweaty palms and heart palpitations are just a part of the territory, and it seems that nothing is more impossible than sitting down and revising. Here are some handy tips that can help to dissipate stress and make sure you can get through exam season.

1. Take regular breaks and schedule in fun things to look forward to
   Even the most intense exam timetables will allow a little time for a study break. This can include 20-minute breaks during your revision day, and longer activities that you can look forward to. Go out for dinner with friends, go to the cinema, attend a gig, anything that you like doing in your spare time that will take your mind off exams. Spending a little time away from the books will leave you feeling more refreshed and relaxed the next time you revise.
2. Exercise and get outdoors
   Easily one of the most frustrating things about exam season is that it seems to occur just as the weather brightens up. Use this to your advantage and go out for a walk, or a run, or head to the gym or swimming pool. As well as keeping you healthy, exercise is known to boost your mood and can help to make you more productive while revising

3. Don’t (always) listen to others
   As the old saying goes: “comparison is the thief of joy”. While it is helpful to discuss topics with fellow students and often to revise together, try not to compare other peoples’ revision to your own. Chances are you’re doing just fine, and listening to other people talk about what they’ve learnt will only stress you out and may make you feel like you aren’t progressing as well as them. Plus, if they themselves are stressed this can rub off on to you and other people’s stress is not what you need right now.
4. Speak to someone
   If the stress gets to a point where it is overwhelming, and is affecting your day-to-day life, try and speak to someone about it. Your university or school should have a service where you can speak to people about your concerns, and will be able to offer more advice on how to manage it. If that seems like too big a step, open up to a family member or a friend about the pressure you feel. You’ll be amazed to know that you aren’t alone in feeling like this.

9 Quick ways to eliminate examination stress.
1) Watch a film, a TV show or listen to a podcast or comedian that makes you laugh.
Drink some herbal tea or a hot chocolate. It’s a well known fact that hot drinks are known to soothe the soul (avoid too much caffeine though!).
2) A shower or a bath can help to relieve stress.
3) Cook or bake something. Just the thought of having something delicious to eat can bring you joy. As a bonus side note, try and cook something healthy too. You can’t feed your mind well, if you don’t feed your body well.
4) Get some sleep. The virtues of a good night’s sleep during exam season should not be underestimated.
5) Keep things in perspective. Yes, exams are important. But you are so much more than your exam results.
6) Avoid other stressed people. You know the ones I mean. The ones with cue cards outside of the exam hall, frantically trying to remember key dates and equations. They will do nothing for your stress levels.
7) Avoid the exam “post-mortem”. You don’t need to know how other people fared in the exam. You’ve done your best, you can’t go back and change your answers so the second you step out of the exam hall, focus on your next exam.
8) Be flexible. While having a revision time table is one of the best tools in your arsenal for exam success, don’t be too hard on yourself if you don’t stick to it. If you accidentally oversleep, don’t write the day off.
9) Write down everything you feel like you need to do and try and tick one thing off. Just the act of feeling like you are in control of your revision can help.

Depression is one of the most common mental disorder. It is classified as a type of mood disorder. It can be characterized as the feeling of sadness, angry or loss which affects the day to day activities of a person.

Sadness and anger are basic human emotions. Every individual does experience these emotions from time to time. But if a person experiences these emotions on a day to day basis, there are high chances that the person might suffer from depression and consulting a mental health expert is highly recommended.

Depression is a serious mental health condition. According to the World Health Organisation (WHO) it is the main cause of disability worldwide. Depression can occur at any stage of a person’s life, be it childhood, adolescent or adulthood.

Depression involves persistent feeling of sadness and loss of interest from daily activities. Major life events such as death of loved ones, bereavement, loss of job are few events that can cause depression. It is not a passing phase, but a persistent one . It is a serious medical condition and can worst if not treated properly.

Symptoms of Depression

The symptoms of depression are as follows :
• Persistent low mood
• Loss of interest even from activities once enjoyed
• Sudden change in weight
• Reduced sexual desire
• Change in appetite
• Unstable sleeping patterns
• Slow movement or speech
• Agitation and restlessness
• Feeling of worthlessness
• Fatigue or low energy level
• Difficulty in thinking, concentrating and making decisions
• Recurrent thoughts of death and suicidal tendencies

However, the symptoms of depression can vary depending on the age group and gender the persons belong. Usually woman are more likely to develop depressive disorder in comparison to their male counterparts. The symptoms must stay for a minimum of 2 weeks for a person to be diagnosed with depression. It can however stay for several weeks, months and years.

Causes of Depression

Though the medical community can not designated any specific cause of depression, however it can be an interplay of several causes which combined triggers the symptoms.
• Family History : An individual is at high risk of developing depression if they have a family history of the same. Genetics are a predominant factor of any mood disorder.
• Childhood trauma : A person who has had a traumatic childhood, such as experienced physical, emotional or sexual abuse during childhood are at higher risk of developing depressive disorders.
• Substance abuse : A person who has had a history of substance abuse be it drug or alcohol abuse has higher probability of developing depression.
• Brain structure : The vulnerability of depression increases if the frontal lobe of the brain is less active. Scientists however are unsure if this happens before or after the onset of depression symptoms.
• Medical condition : An individual’s mental condition also has an impact. Individual suffering from chronic illness, insomnia or chronic pain usually has higher chances of developing symptoms of depression.

Types of Depression

Depression can be categorised into several types depending on the severity of symptoms the individual experiences. Broadly there are two types of depression, major depressive disorder and persistent depressive disorder.
• Major depressive disorder: It is the more severe form of depression, characterized by persistent feeling of sadness, hopelessness and worthlessness. It is necessary to show minimum of 5 symptoms for at least 2 week period to be diagnosed of clinical depression.
• Persistent depressive disorder: It is the milder form of depression but a chronic one. PPD is usually called dysthymia. To be diagnosed of PPD it is necessary for the symptoms to last for at least 2 years.

Depression is not an ongoing phase , it a serious mental health disorder. Seeking help is nothing wrong rather it is a must.

Corporate Social Responsibility is a type of emerging concept where companies and business incorporates certain sustainable development practices that help in overall social, environmental and economic development. These three major developments are a part of triple bottom line that help to make the world a better place to live by consciously using resources such that the future generation won’t be left without them.

CSR Activities of Amul

Anand Milk Federation Union Limited, commonly known as Amul, is one of the best company when it comes to milk production has always been thinking about the environment and social development as their mission is to empower farmers of India. The company has various CSR activities, some of them are:

• Amul Scholar: Scholarship is given to bright students who are identified and selected from the villages for further education such as pursuing Diploma, Graduation, Post-Graduation and Doctorate.
• Blood Donation: Amul has carried out multiple blood donation camps since 1987 and is in association with Indian Red Cross Society to contribute for “Humanity for peace”.
• Rural Sanitation Campaigns: Amul is working on a mission to imbibe a culture where sanitization and hygiene become a part of farmer’s and other people’s lifestyle and have targeted of providing 100% toilet facilities in all villages where Amul has a milk society.

CSR Activities of Nestlé

Nestle has been committed to positively impact the lives of Individuals and Families, Communities and the Planet as a socially responsible company across the world. Their focus is on 3 pillars for creating shared value that include nutrition, water and rural development. Some of the activities include:

• Nestlé Healthy Kids (NHK) program: Nestlé promotes nutrition education and physical activities among school children in rural areas through this program and the Knowledge Sharing (KNHK) program.
• They have also set up purified drinking water tanks and sanitation facilities for girls in village schools to support the continued education of children.
• Amra Korbo Joy: They have partnered with local NGOs to train farmers to enhance the livelihood of street vendors and organizing a series of nutrition training programs for women on nutrition and traditional birth attendance.

CSR Activities of Tata

Tata group has been pioneer in providing diverse products and services and changing the lives of millions of users. They firmly believe that giving back to society is integral to the business philosophy of the group. They are engaged with more than 800 non-profit organizations. The key focus areas include:

• Community Initiatives: Include skill development, education, health programs and sustainable development.
• Environment Initiatives: It is coupled with biodiversity, energy efficiency and water conservation programs.
• Group CSR Projects: Tata Engage and Tata Strive
• Disaster Response: Have helped and donated at various relief funds to financially help the people affected from disasters in India and abroad.

CSR Activities of Reliance:

Reliance Group (Reliance) seeks to impact people’s lives through its Corporate Social Responsibility (CSR) initiatives. Most of these initiatives are conducted under the aegis of the Reliance Foundation, an umbrella organisation for the Company’s social sector initiatives. Some of them include:

• Rural Transformation: Reliance works towards bridging the developmental gap between rural ‘Bharat’ and urban ‘India’ by improving livelihoods and addressing poverty, hunger and malnutrition.  The programme aims at improving farm and non-farm livelihoods through the promotion of sustainable agricultural practices, setting up rain-water harvesting structures and institution building.
• Sports for Development (SD): Reliance focuses on using sports as a medium to encourage learning and inculcate leadership amongst the youth. Under this initiative, talented young students are groomed further to build their skills in sports for their development to bring about positive change in the field of sports and related activities.
• Arts, Culture and Heritage (A&C) – The initiative towards protecting Indian Arts, Culture and Heritage is aimed at supporting and promoting artists and craftsmen, preserving traditional art and handicraft and documenting India’s rich heritage for the benefit of future generations. Various promotional and developmental projects and programmes have been conducted.

These are few examples of famous brands and their CSR Activities. CSR given an opportunity for firms to make good business sense to operate sustainably.

Procrastination is known as avoiding the task that needs to be accomplished by a deadline. It blocks you from getting up making the right decisions and living the dream life you’ve thought of.In addition, feelings of regret and guilt resulting from missed opportunities tend to stay with people much longer.

How to stop procrastination
You can learn as much as you want about self-discipline, motivation, planning and time management, but unless you make what you learn part of your daily routine, your habits, your thinking patterns and your mental models, it will be only useless information stored in your memory without ever helping you.


Why do people procrastinate?

Willpower is often perceived to be the leading cause of procrastination, but it is mainly our intrinsic motivation that helps us to overcome the habit of putting things off on daily basis.

1. Decision paralysis

The number of opportunities that today’s world offers is staggering. Modern society idolizes individual liberty in the belief that the freer people are, the happier they will be. So then why aren’t people today significantly happier than in the past? Because with more freedom to make our own decisions and to perform our actions, we have become easily confused about what is a priority

2. Ignoring The Value of Time

We were all born and unfortunately at some point will all die too. The time we spend on Earth is both limited and finite. In light of these facts, time is the most valuable commodity you have. It’s not money; unlike time, you can borrow money, save, or earn more. You can’t do that with time. Every single second you waste is gone forever.


3. Lack of self-discipline

You can imagine self-discipline or self-control as a moment when you give yourself orders, but you are having a hard time following them. It is not the primary cause of procrastination, but an important compound. To be disciplined, you need to have the correct type of motivation and learn to maintain and work on positive habits.

Tips to avoid procrastination

1.Personal vision
The personal vision is one of the core tools, it helps you understand your skills and priorities, and by creating one, you will never feel lost in what is it that you want to do with your life. The personal vision as well helps you to focus your effort on the right activities and set priorities to avoid continually switching between actions. Understand what motivates you, and you will be able to maintain your discipline and make the most out of each day.

2. Plan your day
When you wake up you should make your to-do list. It will make you productive and will increase your focus. It is there to do urgent work every day prioritizing the work on your schedule. With its help you will be able to manage time.

3. Habit list
Learning new habits is one of the basic elements of personal development. If we make a habit of doing something, its implementation requires less mental energy to do it. Learning new habits is, therefore, very important.

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

Benefits of Online Marketing

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

• The ability to interact with your prospects and learn exactly what they are looking for
• The ability to reach a global marketplace
• You can save money and reach more customers for less money than traditional marketing methods
• You can track responses to your marketing efforts immediately

ONLINE CUSTOMERS

If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?

The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.

This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.

They expect to find you there with a website .They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.

If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.

Once they have made that decision, they probably won’t be back.

ONLINE COMPETORS

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it.Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you.

When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?

How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can’t if you don’t participate in competing in the digital world.

If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.

Be Accessible

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect finds keywords that can lead them to your business.

Simple questions that your prospects may want quick answers to should be easily discoverable online, such as where you are located, what your hours are and what you specialize in. By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

This is why it’s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other. What are they finding out?

Let Customers Come to You

Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your business can reach well beyond your walls. You are able to attract a much larger audience than you possibly could by just catering to local prospects.

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory.Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know Your Target Audience

Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find.On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

By interacting with people digitally, you can start to get to know what they are looking for. Where is their pain? What is keeping them up at night? What solutions can you offer to them? Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.

In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.

Few forms of advertising are as cost-effective as digital marketing. Small businesses frequently try to get as much as possible done on a small budget. Many forms of digital marketing allow you to communicate your brand and reach a wide target audience even when your budget is very tight.

Compared to advertising on TV, radio or through direct mail, digital marketing costs considerably less and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you to have a much better chance of business success.

Adaptability as an expertise alludes to the capacity of an individual to change his activities, course or way to deal with getting things done so as to suit another circumstance.

We continually change our ways of life on the grounds that our reality is evolving consistently. When there is lack of a product in the market, we change our interest to substitute merchandise. That is a case of adaptability.

Adaptability isn’t just about changing something or acclimating to a circumstance. It incorporates having the option to impact changes in a game-plan with perfection and idealness, with no significant mishaps.

For whatever length of time that there are numerous wild factors in our condition, for example, laws and financial elements, it is important to secure this expertise.

Impotantance of Adaptability skill

It is very simple to make light of the embodiment of flexibility. In any case, it is one of the key abilities or variables that keep numerous global organizations running. It is likewise the motivation behind why some expert authorities never get obsolete – Their administrations are in high demandalways.

Assuming your administrator just introduced another assembling machine, how rapidly will you become acclimated to its activity? Imagine a scenario in which you just got another unrivaled who is very exacting and practically difficult to please. OK have the option to adapt to him for long?

For an agent, business visionary, or director, the capacity to adjustan association’s inside frameworks effectively to fit in with other outside natural factors, for example, crude materials and monetary factors is a vital expertise. It is a powerful method to sustainthe business and decreases the danger of enduring authoritative emergency.

For workers, it is basic that you create flexibility aptitudes. New instructive projects and courses are presented once in a while, new standards and guidelines spring up inside associations and enterprises and so forth. It is in this manner important to alter easily and rapidly to such changes with next to no challenges.

Step by step instructions to enhance the skill of adaptability

Adaptability is a characteristic aptitude. It tends to be created and aced too. Here are a few hints to help improve this ability.

Watch and screen changes in your condition: You won’t see the requirement for a change until you notice changes in your condition. Adaptability must not be simple just yet ideal too. Continuously put forth a cognizant attempt to screen patterns, values, perspectives and so on. Contrast present perceptions and past ones and discover what has changed. For example: Low client consistency standard in spite of an expanded marketing projection means that there are disappointed old clients who should be taken care of.

Be eager to learn: Observation alone isn’t sufficient. On the off chance that the consequence of your perceptions proposes you have to gain some new useful knowledge, don’t stop for a second to do as such. While you can get familiar with certain things on your own when outfitted with fitting instructive assets, others may requiretutorials from experts. Try not to decay to utilize the administrations of an expert guide if important.

Avoid procrastination: Don’t simply be happy to learn. Go in the fundamental direction. Recollect that adaptations are increasingly successful when the move is made before. For example: Your rivals began differentiating after the business confronted a decrease and an inescapable breakdown. In any case, you began another exchange after the old business had crumpled completely. By at that point, while you are currently a fledgling with a little client base, they would have a manufactured a more extensive system of clients and providers in the new businesses.

Recognize the way that changes will undoubtedly happen: Though it is hard to let goa standard, you should realize it is individuals who matter, not you. In the event that clients or workers no longer need that item or aptitude of yours, acknowledge it and attempt fresher endeavors.

There has recently been a discourse among the youngsters about the need for loving ourselves, accepting ourselves and being ourselves. We go on Instagram and find uploaded photos of people captioned with love my self, self-acceptance, self-love and other self-approving quotes. Now the real question is where doe self-love stems from?

How do we go on to say or to preach this self-love?

Self-love means respecting one self and is inevitably linked to self-acceptance. It doesn’t mean to hold yourself in high regards as compared to others, rather it means to consider yourself in the same regards as those around you. If you love yourself, you need to learn to accept yourself with all your faults. It doesn’t mean you have to be perfect for it to happen. Change is better, growing up is required, you just need to believe that your best and worst are your own.

One may go on to chant a few words or write some hashtags claiming that they love themselves, but the real question is how? How do we go on to love our self in a positive manner which not only builds a positive image of ourselves but also does not build arrogance so that we may appear conceited or high-headed? 

You can learn to love yourself by investing your time and efforts on personal growth and development rather than belittling yourself. Positive criticism can do wonders but it is different than being too hard on yourself.

As a human, you are bound to have faults, but the confidence that you have the ability to conquer the obstacles if you focus towards your growth is the first step to loving ourselves. You need to care about your body, mind as well as your spirit.

Your body needs a balanced diet and nourishment. Give it the rest that it needs.

Your mind should be filled with positive thoughts. Stimulate it by learning new and interesting things.

Your spirit needs to be fed too, otherwise there will be a mis-balance. Meditation can be a great tool.

Since we have always been told to love and be kind to others, loving oneself and putting oneself before others can be perceived as a selfish task to do. But that’s where everything went wrong. We were never told or taught to learn ourselves. Our main motto of life has always been to work hard, gain success, earn money and live a decent life. But something major was neglected in that process. We never understood how it felt to enjoy the journey because it never mattered. But after attaining the society’s set list of success, we often find ourselves feeling empty because for us that was our only goal. And now we don’t know what to do after that. We were always so focused on the goal that we forgot to be happy.

Our happiness is not only limited to ourselves but also with those around us. When we love ourselves, we also gain the power to spread love to others. The moment we begin this journey of loving ourselves, we will experience positive changes and maybe learn to see the world in a much different way. Not everything in life has to be dark and deep to have great meaning. Warmth and comfort come even from the slightest of gestures, even form the kindest of smiles and the tightest of hugs.

When you will internalize or channelize your efforts towards something positive, things will improve. Relationships will improve. It may seem a very vague thing to say but it can be concrete if you are willing to put your efforts into it.

In order to be loving, you need to prioritize your needs and pay attention to them. Don’t be dismissive of them.

Learn to be independent in loving yourself. Believe that the first love in your life is love towards your own self. It is always good to have people to provide you with support, comfort and strength in your difficult times but your self-worth can not and should not be measured by someone else’s criteria.

Recognize what is good for you and set boundaries accordingly. Getting out of your comfort zone is a step towards growth but not enough where people can walk all over you without an ounce of guilt or regret. You don’t want to be a pushover.

One more thing that is essential is not using the victim card. Many people feel helpless towards their conditions and choose to play the victim in situations even where they could do something to improve it. You need to own up to your actions.

Another thing that comes with self-love is often appreciating even the little steps because the progress matters.

We always end up aiming to reach higher but let’s focus on going farther. Maybe that will help us better.

Stop seeking happiness from exterior or materialistic things. They will never be enough.

Find things that make you happy. Don’t try to isolate yourself sub-consciously. Hang out with people who turn out to be of great moral support, whose company you dearly enjoy. Read, travel, listen music, dance, draw, talk or do whatever you feel like.

Realize that you can’t always be filled with positive thoughts. There are going to be times when you are going to be lazy, selfish and jealous, own up to your actions and move forward. You can act on these feelings if it is in a form of safe outlet without harming anyone else. The worst idea is pretending that you don’t have nay feelings. Ignorance won’t help in this case. Being apathetic and indifferent doesn’t add value to anyone or anything.

Learn to love your company. Don’t fill your mind with out worldly things to ignore what goes on in your mind. If you find yourself sitting in silence with no one else beside you, learn to not let it bother you.

And if you still find yourselves slipping into a dark space, never fail to seek professional help if it is possible for you. Everyone can’t afford to seek help of professionals or even a safe space for emotional outlet, this is where NGOs can hold various campaigns to actively spread awareness about this growing need.

Accepting that you don’t love yourself currently as much as you would like to is the beginning and making efforts to run down the journey of self-love is progress. This is an ever-going process, a fruitful journey in itself. You will end up finding things about yourself that you never even knew existed.

All the poems and quotes may sound superficial and seem false if you can’t apply them in real life. Trust that you are the source of many wonderful things. Everything requires constant efforts, so put efforts into yourself as well.

An established democracy requires a free press. While talking about the story of India’s democracy, one cannot forget the role, media has played over the years. It is an integral and inseparable part of a democratic society. Therefore, media is considered as the fourth pillar of democracy. In a diverse country like India, democracy is exercised by all the citizens irrespective of their caste, gender, religion and race. The Constitution guarantees all the citizens the right to freedom of speech and expression. Citizens enjoy the right to freedom of opinion, this right includes freedom of opinion without interference, and impart information and ideas through any media regardless of frontiers.

ROLE OF MEDIA
• Media acts as a mirror highlighting the plight of the minorities and raising it’s voice against prejudice and discrimination.
• Media as a watchdog
Citizens enjoy the power of questioning the Government’s decisions. This power lies in the hands of the media. It acts as a bridge between the Government and its citizens.
• Media during Emergency
Over the years, media has created a pressure seeking speedy justice and bringing the offenders to book like in the Nirbhaya Case. Media has unveiled the face of several scams like the Bofors Scam, the recent Panama Papers among others.

Before the advent of electronic media, print media played an important role in disseminating information to people. Over the years, a wide variety of media like the press, performing arts, television, radio and films have been used for communication. With the advancements made in the field of technology, the internet and social media has grown at a fast pace accelerating information and news dissemination.

Why media is regarded as the fourth pillar of democracy?
The prime purpose of the media is to provide comprehensive and objective information on all aspects of the country’s social, economic and political life. Media as the fourth pillar of democracy ensures that all the people are aware of the happenings in and around the globe. It keeps an eye on the three official branches of democracy (i.e executive, legislature and judiciary) and maintains transparency in the working of all the above three systems. Media is one of the most powerful entity on earth. It makes us aware of various social, political and economical activities happening around us. It is like a mirror which shows us every nitty-gritty of the outside world.
Over the years, media has become more active. It is media which reminds the government of its unfulfilled promises. It has helped in educating the masses in rural areas through television, radio and internet and exposes the loopholes in the system. It is the most powerful tool to fight against socio-political evils and injustice in our society, while bringing empowerment to the masses and facilitating development.

Media Amid The Crisis Phase
Media has played a praise-worthy role in disseminating information about the pandemic to every nook and cranny of the world. The journalists have put their lives at stake, reporting from the ground level. The media has proved its efficiency amid the crisis phase.

India has four NGOs for every 1,000 people in the urban areas, and 2.3 NGOs for every 1,000 people in rural areas. Some amazing education NGOs which are driving the change in the education sector.

1. Teach for India (TFI)

Shaheen Mistri’s, the founder of TFI, believes that only a people’s movement can ensure children’s quality education. Since 2009, TFI identifies and recruits bright candidates as fellows every year. Fellows commit to teaching low-income schools for two years. They enable the holistic development of students, and also make an impact on the school and community through their initiatives. At the end of two years, fellows are equipped with leadership skills and a deep understanding of the educational system. Today, alumni of the fellowship occupy positions of influence where they have the power to initiate macro level changes.

With a presence in 7 cities where 1,100 fellows are shaping the lives of 38,000 students, TFI is ensuring children receive education and at the same time building dynamic young leaders. Here is how you can help drive the revolution in education.

2. Pratham

It was established in 1995 to provide education to children in the slums of Mumbai. Today, it has grown in scope and reach with a focus on high quality, low cost, and replicable interventions which addresses the lapses in the education system. With a mission of ‘Every child in school and learning well,’ the organization has addressed several issues such as learning levels, dropout rates, child rights, and teacher training. Their programs focus on education, vocational training, technology, vulnerable children, and research and advocacy. Notably, it’s research and assessment unit publishes the Annual Status of Education Report (ASER), which is the only annual source of data on children’s learning outcome in the country today. 

3. The Akshaya Patra Foundation (TAPF)

Established in 2000 and headquartered in Bengaluru, the organization addresses malnutrition and supports the right to education of disadvantaged children. Working on a public-private partnership model, it provides fresh and nutritious meals to children in government and government-aided schools as an implementing agency of the government’s midday meal schemes. With a vision that no child shall be deprived of education because of hunger, it aims to feed 5 million children by 2025. TAPF focuses on technology to help scale their operations, with its state-of-the-art kitchens receiving worldwide acclaim. Today, TAPF is the world’s largest not for profit run Midday meal programme, serving 1.76 million children in 12 states. On February 11, 2019, it commemorated the serving of 3 billion meals! You can ensure that the Akshaya Patra is, indeed, never exhausted.

4. Akanksha Foundation

The Akanksha Foundation is a non-profit organisation with a mission to build the largest network of innovative schools that empowers children to maximise their potential and that influences systemic reform.

For over 28 years, Akanksha has educated children from low-income communities across Mumbai and Pune – first, through our after-school centers, and since 2007, through the Akanksha Schools.

Today, Akanksha is one of the largest urban networks of public-private partnership schools of its kind in India.

Mental wellbeing describes one’s mental state , how a person feels and how well can an individual cope with the day to day hustle. It is more of a lifestyle decision . It is a dynamic concept, and does changes from moment to moment.
Mental wellbeing and mental health are not the same, but both exert influence on the other. Poor mental wellbeing can lead to mental health disorders such as depression, anxiety, and so on. At the same time, a person with poor mental health will eventually have low mental wellbeing. Basically, though both are not the same, but they are strongly interrelated.

Good Mental Wellbeing

Merely the absence of negative thoughts and feelings can not be labelled as having good mental health. Feeling of anger, sadness, are normal for an individual to experience, what matters is how an individual deals with those emotions. A person with good mental wellbeing ,
• Feels confident with themselves
• Has good interpersonal relationships
• Has a sense of purpose in life
• Has good adaptability
• Works efficiently and productively
• Has good coping skills when faced with stressful situation

Things affecting Mental Wellbeing

Human beings are different. The same stimulus might not trigger the same response from everyone. What affect someone’s mental wellbeing, might not impact someone else in the same way. Mostly it is the individual’s personality that dictates what will affect their mental wellbeing.
However their are certain situation which trigger everyone, through not in the same intensity. These situation are some major life changes on which an individual have little to no control.

Some common life events which may affect someone’s mental wellbeing are:
• Loss or bereavement
• Financial crisis
• Loneliness
• Work related problems
• Relationship issues

Other than these factors, there are also factors that increases one’s vulnerability to have poor mental wellbeing. These are:
• Childhood abuse
• Poor socio economic condition
• Discrimination
• Long term physical health condition
• Significant traumatic experience in adulthood

Tips to Improve Mental Wellbeing

Mental wellbeing is usually not given its due credit and is mostly taken for granted. All it takes is a few tips that can help improve our mental wellbeing. These are:

• Getting enough sleep and rest : Our sleep cycle has a direct impact on our mental wellbeing. A person who gets a proper 8 hours of sleep has a better mental health than anyone those who doesn’t.
• Engaging in activities one enjoys : Taking out time for those activities which a person enjoys doing is of utmost importance. Though in our fast phase life it is difficult, but balancing is the key.
• Proper diet : One’s dietary habits not only impacts their physical health but also mental health. Proper diet and exercise boasts our energy level and improves our overall wellbeing.
• Interpersonal relationships : The relationship one has with others has a direct impact on our wellbeing. An individual with strong connection with others is usually more contented and satisfied in life.
• Stress management skills : An individual’s ability to cope with stressful situation adds up to one’s mental wellbeing. Effective stress management is a life skill. Yoga, meditation, exercise can boast one’s stress management skills.
• Being confidence : A confident individual who is comfortable with their own skin show higher degree of mental wellbeing. The feeling of prolong insecure can be the reason of poor mental health.

Mental wellbeing is of utmost importance

Education in India is the prime constituent of Human Resource Development which in turn shapes the socio – economic fabric of our country. No doubt the earlier visionaries have laid such great stress on developing the intellectual capital of our country.

The government’s utmost priority to eradicate illiteracy can be gauged from the fact that it has incorporated education as a constitutional and fundamental right for children between the age group of 6 to 14 which is compulsory and to be imparted free of cost.

The government through its various programmes and campaigns has accorded education the status of a nationalistic crusade in its endeavour to completely eradicate illiteracy from the country.

Education in India – Demographics

The literacy rate as per census 2011 was 74.04% of the populace which is way below the world average of 83.4% in 2008. Census statistics reveal that the rapid growth in literacy transpired after 1991, which was triggered due to the ushering of the computer era. However the literacy rate is favourably skewed towards the male populace and also localised to the urban areas, which over the years has diminished rapidly.

The current statutory budget allocation on the education sector has been 3.8% of the GDP but the ground level implementation and response has been phenomenal due to the introduction of the mid day meal, adult education, distance learning and audio visual learning programmes undertaken by the government and NGO’s which have been very effective in promoting literacy.

Education in India – Quantification.

After China and U.S., India has the largest higher education system in the world in terms of enrolments. As per MHRD Annual Report 2011-2012, the number of students enrolled in Indian universities and colleges in the year 2012 was 1.6 crore. India also has the largest higher education system in the world in terms of the number of institutes.

The number of universities in India in FY 2012 was 659 and colleges were 33023. The Human Resources Development Ministry has projected 30% of students to pursue higher education by 2020 which will entail a further addition of 800 universities and 35000 colleges to the current tally. Of the total national student population 15% pursue the technology/engineering degree programmes while 85% pursue the bachelor’s degree programmes.

The Indian education sector is expected to grow at a compound annual rate of 16% in the forthcoming five years. Analysts anticipate the current market size of the Indian education sector to grow to Rs 6,02,140 crore in FY – 2015 from Rs 3,41,180 crore in FY – 2012. A large student pool, leading to generation of substantial revenues has enthused market players to substantially invest in the sector. Foreign direct investment to this sector in FY 2012 stood at Rs 18.73 crore.

Education in India – Future

A knowledge society has immense potential to graduate up the value chain in the era of increased globalisation. This aspiration of the Indian middle class to further their lifestyles has unleashed its propensity to substantially invest in harnessing the growth of intellectual capital. No doubt that the world looks at India as “The Talent Powerhouse”.

Education in India today is a fervent zeal of every citizen and prosperity is its fruit. Education system in India is not that much regularized in terms of examination, the type and system of examination gets on changing as the current need in the society. Generally there are three types of examination, first is the general examination conducted by various board across the country for the secondary and higher secondary levels. Second are the entrance exams which are conducted for securing admission in particular college and university .Third are the competitive exams for obtaining the job at specific segment in the country.These types of examination are more of focusing on allotting a job opportunity to the students. Student can take up these exams only after the completion of any graduation degree or in the final year of completion. These exams are of the objective type only covering the various aspects of current market needs and wants. Competitive exam tries to pull out the best talent possible for a particular job profile. Curriculum of competitive exam generally includes reasoning ability, mathematics, data interpretation and general knowledge. It is the exam which s not confined to particular sector or faculty it test the overall ability and knowledge of the student.

In the last decades preceding the 90’s,the technology has overhalued the way we do things. Whether it’s for business or social purposes, we no longer rely on traditional methods and. thanks to fast and evolving technological advancements today.

IT Is Indispensable
The role of technology in the business landscape cannot be overstated. It’s imperative that you employ a workforce that is techsavvy at least in the basis. Getting your staff up to date with emerging trends not only boosts productivity, but it has immense bearing on your bottom-line. Today, the IT department in every business, big or small is indispensable. IT experts are largely attributed to the changing dynamics at the organizational level. These experts are becoming crucial given their capacity to help a business maintain its competitive edge.

Every business relies on technology in big and small ways. As technology evolves, businesses have an overriding need to incorporate some form of technology. Simply, the same technology cannot afford to remain at the backend; it’s an integral component of any discerning business front end. There are several elements that technology has transformed for the better. Technology contributes in:Improving Communication
In many ways than one, technology simplifies communication. Whether it’s a social connection or you are trying to relay mission critical data, things are no longer want they used to be. IT is fundamental for effective communication internally and externally. In house, technology streamlines the types off data relay that occur between sections or departments. There is a need for an organisation to stay up to date with new email marketing tactics or ways of sending company wide data via digital platforms. Externally, technology has made communication easy and ubiquitous.

Propels Marketing and Business Growth
From an external communication point of view, a business will use new technology to advertise and break into new markets. Forward thinking enterprises advertise digitally with a view to drive traffic. Even though yours is a brick and mortar business, technology has to be part of your marketing mix, if you expect to grow your revenue. Remember, a highly seasoned IT team is the key to your success. You need experts who are conversant with search marketing, web optimization and social media targeting.Streamlines Decision Making
Decision making in any business is a critical process. You need technology to streamline the decision making process. There is a need to keep track of customer and market data. Technology in form of business relevant software facilitates error free reporting. You have a guarantee of accuracy with metrics drawn from the finance, marketing and customer engagement departments. It is technology that captures critical data and helps a business to see its weak areas, and ways of how to strategize accordingly.

Boosting Your Competitive Edge
Nowadays, other businesses in the same niche as you are spending more to market and advertise. The need to stay on top of the completion is crucial. Nobody wants to associate with a brand that is barely visible online. Your competitors are using technology to weigh you up and to drive their traffic. Technology is using viable online tools to drive your sales.Enhancing Customer Relationship
Reputable CRM management systems let you discover what your customer base wants. It’s advisable to target the right customer at the right time to avoid them crossing over to your competitor. Even though the technology you rely on is compatible with your existing systems, there is the issue of smart threats and cyber threats. The cloud storage makes it critical to have robust cyber security measures to keep your assets and data safe.

Maintain Industry Relevance
Whether you are in the real estate, health, warehousing or freight industry, there is a form of technology designed to inject efficiency into your operations. If you are leveraging these technologies to break into new market, save lives, boost sales or for crop production module, technology will have made its impact.

What remains is to ensure that you keep on top of things. Technology in the business landscape is never static. You don’t want to be overtaken by events, trends or your competitors. Remember, communication is one factor that you need to grow. Always make sure that you capitalize on advanced communication methods and channels to stay relevant and wiser.Technology helps businesses maintain data flow, manage contacts, track processes and maintain employee records. Technology makes it possible for businesses to operate efficiently and effectively with minimal manpower and helps to reduce the cost of doing business. Technology helps business operations by keeping them connected to suppliers, customers and their sales force. Because of its ability to streamline operating costs, technology delivers instant access to supplies and information, so businesses are better able to offer affordable pricing of goods and services without sacrificing quality
Internet Presence
Establishing an Internet presence is necessary even though your business may not be an ecommerce type business. It allows current and potential customers to view your products and services conveniently online. An Internet present gives businesses the ability to reach potential customers worldwide. Certain products or services may not be in large demand where you live or establish your business, but people in other parts of the country or the world may be searching for exactly what you have to offer.

Accounting
With accounting software, many businesses are able to handle accounting functions without the need for a CPA. The technological advances in accounting software have turned tracking sales, invoicing, employee records and payroll into simple tasks with no specialized training required. Some programs include notifications that alert the business owner when quarterly taxes and bills associated with operating costs need to be paid.
The Future of Technology in Business
Contrary to popular belief, the progress of technology shows no signs of slowing. In fact, with the advent of the PDA and other high-tech devices, developers are finding new and very innovative ways to assimilate these products into society. A prime example of how technology has redefined business operations can be seen oni the use of social networking sites by advertising on YouTube, Facebook and Twitter. “The rate of change in technology is as much today as any time in my experience,” says 40-year tech veteran Andrew S. Grove, from Intel Corp. The speed at which a computer is able to access information doubles about every 18 months, and Internet connection speeds are doubling even faster. Use of PDAs in the medical profession have become commonplace.
5 Reasons for Accelerated Business Growth

The technological revolution has improved businesses this century in the following five primary ways:

1. Information technology has given business the tools to solve complex problems.

Improved hardware (more memory, faster processors, sharper visual displays, etc) combined with smarter applications (Mindmapping software like X Mind, collaborative software like Kanban boards, organizers like Google calendar, etc) have made it easier to research data, analyze it, and plan scalability. Many tools available to solve complex problems.

2. Information technology allows businesses to make better decisions.

Good decisions in business are based on solid market research. This can be done through engaging teams through video conferences, reviewing public sentiment on social media and industry forums, and using online 3. Information technology has improved marketing.

Internet marketing using online advertising methods (SEO, PPC, Facebook Ads) are far more accurate ways than traditional marketing of finding target audiences, discovering their needs, and building a marketing campaign to persuade them to buy. It’s difficult to see how many people read a newspaper ad. It’s easy to figure out how many people clicked on an online banner.

4. Information technology has improved customer support.

Customers can receive support from multiple channels telephone, emails, social media platforms, webinars, and so on. Additionally, customer relationship management systems help businesses understand customer behavior.

5. Information technology has improved resource management.

Cloud computing allows a company’s employees to use any device anywhere in the world to access their enterprise level software.

Innovation is the Wave of the Future

If the purpose of business is to increase profits, then innovation is the way to make more profits, faster. The story of Jan Koum gives us a clue how much big businesses value innovation. He went from food stamps to billionaire because of his invention of WhatsApp.There are endless explanations of why technology in business is relevant. Whether or not we like it, the role of technology in business grows and will only continue to grow. Organizations have to take advantage of new technological innovations for their activities, their workers and the underlying. Companies can no longer determine technology’s value to organizations but must take advantage of technology. Innovation is growing rapidly; prices are falling and innovations are continuously being made. You can get business technology news very easily in a very convenient.

The purpose of competitive exams is not only to judge your talent but also to test your management and planning skills. The whole concept of any competitive exam is based on strategic thinking and smart work.

“Life is a race.. if you don’t run fast.. you will be like a broken anda..”

Most of you have watched the movie 3 Idiots and can easily recall this dialogue where the head of an institute was trying to teach a life lesson to students. Indeed, it’s true and one must learn from it.

Nowadays, competition is getting tougher day by day and the doorway into the best of the academic institutes is just not straightforward. It requires a lot of hard work, dedication and most importantly, consistent efforts. The reality of tough competition can be seen through this data.

In 2018, around 11.5 lakh students registered for JEE Main and 2,31,024 students qualified for JEE Advanced and at the end only 31,988 (that too after the revised cut-off) students qualified JEE Advanced. These candidates will fight for 11,279 seats available in the IITs in India.

To prepare yourself for the challenging path, you are required to take initial steps at a very early age. Students, irrespective of their career interest, should start appearing in various national and international-level competitive exams.

Nowadays, there are various exams conducted by govt or private bodies for students from class 1 onwards. These may include Olympiads, NTSE, NMTC and many more.

Advantages

• Early exposure to learning and competition builds confidence and sharpens skills which raise your level from other students on the same platform.
• Competitive exams will enhance the skill of understanding the application of concepts, which is required in a broader context when we appear for exams like JEE, NEET, Civil Service and many others.
• Exams develop IQ, logical and analytical thinking and build a strong foundation for a career.
• They open doors to enter foreign universities including worldwide number 1 university, MIT. Medallists in International Olympiads have a fair chance of getting into top-class foreign universities compared to others. Few colleges have reserved seats for such scholars.
• Competitive exams also help out in choosing a career as students start identifying their areas of interest while getting a deeper knowledge of subjects.
• Awards, rewards and scholarships not only provide financial assistance in further studies but also boost morale while moving ahead in the future.

There are no drawbacks of appearing for such competitive exams and it’s just a myth that they can hamper regular studies. An early step will articulate your journey of success.

Important tips and strategies on competitive exams preparation.

The purpose of competitive exams is not only to judge your talent but also to test your management and planning skills. The whole concept of any competitive exam is based on strategic thinking and smart work.

Traditionally, studying for long hours, having loads of competitive books around the study table, cutting aloof with the surrounding, and many more such ideas will simply worsen the case. Therefore, be smart, focus on the strategy and start preparing for competitive entrance examinations with the proper mix of planning, time management and smart work.

Distributive learning:

It is advised by experts and physiologists that you should avoid working on a continuous stretch. Taking breaks is equally important as it helps your brain to work flawlessly.

Innovative learning:

Choose your study material wisely as it will allow you to work smartly and prepare for government exams without wasting your precious time and effort.

Smart Learning:

The punch of uniqueness and the ability of stand out from the crowd can guarantee success in the era of stiff competition. Every aspirant must plan to do something different and work on it effectively. For instance, it is clearly observed that in any entrance exam, current affairs is that section where you can score maximum marks in no time at all, and save your time for the rest of the sections. Focus on practicing general awareness questions more and more with study material.

Concept-based learning:

Here is an important point to note. Any aspirant preparing for whatsoever competitive exam should know about it fully. For example, if you are preparing for IAS, you should be aware of its exam pattern, curriculum, syllabus, toppers views, and many more things. It gives you a clear idea of what you are up to, and thus helps you to prepare for the entrance test in a proper and planned way.

Practical learning:

No matter how hard you work while preparing for competitive exams, if you are not solving mock test papers, you will not be able to judge your skills. Therefore, start solving mock test papers.

In the previous article , we saw the introduction to Digital marketing , its assets and different strategies.
Search: A user uses the Internet ( exactly , the search engines) to collect information about his/her queries.
A search engine ( example , Google , Yahoo!, Ask , Bing etc) is a computer-based system that indexes websites using some dedicated tracing software. A browser like Chrome , Firefox, Mozilla etc can be used to access the search engine. The software used is known as Internet bot, Web crawler or Web spider, and periodically tracks the Web looking for new content or modifications on sites. The search engine processes Web tracking, while it uses its own algorithm to classify websites and offer its results, as well as their order, depending on the search terms used to access the desired content. Google innovatively introduced the PageRank algorithm which gives marks to each page depending on the quality of their incoming links and the results are more closely adjusted to Web searches.
This simple process of using the search terms is currently the most important pathway to access online content, while it becomes the marketing base for SEO strategy .
Keywords : They are the terms or phases that users use to search something on Internet. They are the search criteria matching a specific website. When trying to positioning a site using some search criteria, several words are used for each keyword, avoiding generic terms at all times.
Search result may vary as per the keywords used by the searcher.
Tools to Select Keywords : In order to select the keywords, a manual list is prepared with some useful Web services. Google AdWords is a advertisement management platform and this includes a keyword measurement tool called Keyword Planner. Keyword Planner offers information on the potential performance of a term list with data regarding the average monthly searches or SEMRush to monitor competitors for those keywords.
How Search engines like Google formats and showcases the search results ? To understand this, we need to understand SEO—Search Engine Optimization SEO .
SEO refers to a set of techniques applied on a website—structure, code, content and links—to improve positioning in the organic results of a browser .
SEO is a system of generating traffic to your website through organic search. For e.g: Blogs, personal website pages are optimized by following the right guidelines creating a user friendly website, rich content with relevant keywords. All this will help in ranking your website on top search results .This helps search engine to showcase the best possible result to a user. The most important factor to remember about SEO is that it is “organic” or “free”. The website owner need not pay any money when the website is listed in the search results in SEO . When a user runs a query on Google, the results brought up on the page are a mix of website, blog, video, image, news depending to the keyword used.
How to Use SEO Techniques : SEO positioning is improved by undertaking actions to improve content, code aspects related to the website .Regarding this, keywords must be adapted to the website and included on:
• Title tag: the website title, visible on the top of the browser.
• Meta tags: meta tag description is very useful, both for Web crawlers , as the content of that tag is used in the browser results.
• Links: using keywords on friendly URLs.
• Content: keywords must be within the content of the website. With the latest update of Google’s algorithm, content has become more important. Offering original and quality content is one of the recommendations by Google for those who want to get started in the optimisation for Web searches. Apart from selection and use of keywords, improving Web positioning requires the development of other actions on the website’s structure and code. For example, having a sitemap helps Web crawlers index the website. A sitemap is a file with different URLs that make up the website. Another action in this line is to indicate to Web spiders which content is relevant and which is not, so that they trace it (or not) and index it (or not).

SEO produces Organic results. Results are always shown at the centre of the screen as in the below figure.

Local SEO: Local SEO is done to promote your business in a local area. If your business has multiple branches or even if it’s a small business/service it is essential to provide your address/location, phone number, timings etc. The idea is to make the user connect with your business easily and effectively.
On the other hand, external SEO focuses on incoming links (coming from other websites), with the goal of gaining popularity and higher quality of the links. This technique is known as link building and can be implemented through concrete actions such as: • Exchange of links between different websites sharing themes and content. • Links from social networking sites such as forums or social networks, adding the link to the message or the content shared.
Search is not subjected to just web pages. We now also have more features like voice search & visual search that have simplified ways to look up information.
Voice Search: Information can now be retrieved by our voice commands . Siri, Google voice, Cortana are some of the common digital voice assistants . we can directly speak by clicking the microphone , near the Google search text box and ask the question to get the required information.
Visual Search: Earlier we mentioned about optimizing images. This is because search engines do not understand imagery. Hence renaming an image, adding description and alt text are important. Search engine crawlers understand text-based information given in the images and presents it in a visual form to the searcher. For instance , by opening the Google Assistant and pointing at a company logo , the company details will be shown up.

We shall discuss about the remaining Digital marketing strategies later.

“Calm down” , “it’s all in your mind”, “stop overthinking”, some of the most common remarks a person with anxiety hears. Anxiety is a psychological disorder. Though every person so feel anxiety at some special occasions , such as while undertaking an examination , going for interview and so on , and it does help them to work more efficiently and accurately . However , if the anxiety persist for a longer period , it not only hinders ones performance but also impacts the mental health of the person.

What is Anxiety disorder ?

Anxiety is usually defined as a vague , diffuse , unpleasant feeling of fear and apprehension. Common symptoms of anxiety includes rapid heart rate , shortness of breath , dizziness , loss of appetite , fainting , diarrhoea , frequent urination , sweating , sleeplessness and tumour . An individual with anxiety disorder can show all or combination of some symptoms.

What are its types ?

There are different types of anxiety disorders , namely, generalized anxiety disorder, panic disorder , phobias , obsessive compulsive disorder , post traumatic stress disorder .

Generalized anxiety disorder : One of the most common anxiety disorder is generalized anxiety disorder . It includes prolonged , vague , intense , unexplained fear which is not related to any object . The symptoms include , worry and apprehension feeling about future and hypervigilance . It is characterized by motor tension , which results are individual to be restless , visible shaky , tense.

Panic disorder : Panic attack denotes an abrupt surge in anxiety level rising to a peak when the thoughts of a particular stimuli is present . These thoughts usually occurs in an unpredictable manner . Symptoms include dizziness, chest pain , nausea , shortage of breath , rapid palpitation , fear of losing control.

Phobia : People with phobia have intense irrational fear relating to a specific object , person or situation . Phobias can further be subdivided into specific phobia , social phobia and agoraphobia . Specific phobia is the most common one. It is the intense fear from a particular animal or person . Social phobia being the irrational and incapacitating fear and embarrassment when dealing with others. Agoraphobia is the phobia which people develop when entering an unfamiliar situation .

Obsessive compulsive disorder : People suffering from this disorder are unable to control their preoccupation with specific ideas and are unable to prevent themselves from carrying out certain activities again and again. Obsessive disorders is the inability to stop thinking about something and compulsive disorder is the need to perform a particular behaviour again and again.

Post traumatic stress disorder : This disorder is often experienced by a person after being exposed to a extremely traumatic situation , such as caught in a major accident , loss of a loved one , break up from a long term relationship . Symptoms include recurrent dream , flashback , impaired concentration and emotional numbing .

Ways to deal with anxiety disorder

The most reliable and effective way to deal with anxiety disorder is to seek help . Consulting a psychologist is highly recommended . A psychologist not only help the individual to deal with their disorder , but also provide them with a judgement free environment to discuss their feelings .

A person with anxiety or any other psychological disorder needs a social support network . Talking to a trustworthy family member or friend also does help . If someone for that matter approaches you to talk about their anxiety , then providing them with a judgement free environment is least one can do . Telling them to stop overthinking or staying calm doesn’t help , since they themselves might not be aware why they are feeling this way .
Listening to their thoughts and providing them comfortable space to share their thoughts does help. Telling them you are with them in this would make them feel supported.

Encouraging them to develop a hobby would also help. Hobbies does divert the mind from the feeling of anxiety . At the same time, since they learn something new it help them boast their confidence.

To all the people going through this, it is not constant .This hard times too shall pass . Let’s fight with the devils of your brain together , you are not alone in this .

As schools and colleges are shut across India, every abode is becoming a school and every parent is at the verge of becoming a full-time teacher!

India has nearly 300 million kids in 1.4 million schools and 51,000 colleges.

While a nationwide lockdown is good for all in limiting the spread of the coronavirus, it has impacted not only businesses and common people but also education and teaching institutes.
Some schools are trying their best to provide online classes through various video conferencing apps but it’s not available to all. The rural schools and parents are devoid of these facilities. In urban areas as well, some of the versatile and experienced teachers are facing the problem to teach and express themselves as they do on a regular basis- due to the lack of knowledge about handling these technologies competently.
Many nuclear families are also facing problems in coping up with their work as parents are doing their work from home only and one can’t help but get engaged with their child at times along with the office work and household chores. The playtime and me-time are getting merged with school time and there is no any specific boundary between bedroom and classroom.
Then there is another difficulty for parents who are not educated enough to teach their children on their own. Although they try to make and manage a routine and are eager to help but they can’t help much in the studies and find themselves helpless. Students as well are facing problems in keeping the pace of their studies as they are getting limited time with their teachers through video lectures and their homework has somehow become the class work with the relief of not getting punished for any incomplete task, the oral tests and vivas has stopped. A con for sure!
In the last few days, eventually the Ministry of Human Resource Development (HRD) and various other regulators including CBSE, NCERT, etc. have shown some enthusiasm to find productive alternatives to ensure the continuation of education.
NCERT has released an Alternative Academic Calendar for four weeks of home-based activities for different subjects. For example, activities like categorizing objects including erasers, pencils, cloth, pulses, etc. to teach the concepts of colors, shapes and sizes have been suggested for the students of class I-IV.
For upper-class students, teachers will be conducting classes through internet-based platforms, in the absence of which SMS can be sent. Here, as well the basic problem faced by the lower-middle-class families is either they are not well-informed about the internet and technology or, if they know how to handle it, there is limited internet availability.
There is an even more basic issue at stake for rural people, the closure of schools has serious implications on the daily nutrition of students as the mid-day meal schemes have temporarily been shut. As of March 31, 2019, close to 12 crore students across the country were provided with food under with mid-day meal schemes.
Some state governments have come up with innovative ideas to address this concern.
The Delhi government has discussed an interesting idea to provide data packages to the students of class X and XII. Use of the internet can be restricted to specific applications prepared by the government.
Similarly, another interesting idea has been introduced in Uttar Pradesh and Bihar which is planning to use Doordarshan, All India Radio and community radio to promote audio-based learning among students who do not have access to the internet.

The standards are regular yet not entirely proportional to the basic knowledge that we often get out of the volumes!

Having strong communication skills helps in all parts of life – from proficient life to individual life and everything that falls in the middle. From a business viewpoint, all exchanges result from correspondence. Great communication skills are basic to permit others and yourself to comprehend data all the more precisely and rapidly.

How to Improve Your Communication Skills

Here are some pointers to look out for when looking to improve your ability to effectively communicate with others:

Listening:
To turn into a decent communicator, it is imperative to be a decent audience. It is critical to rehearse undivided attention – give close consideration to what others are stating and explain ambiguities by rethinking their inquiries for more noteworthy comprehension.

Succinctness:
Pass on your message in as hardly any words as could be expected under the circumstances. Try not to utilize filler words and come to the heart of the matter. Meandering aimlessly will make the audience block out or be uncertain of what you are discussing. Abstain from talking unreasonably and don’t utilize words that may befuddle the crowd.

Non-verbal communication :
It is critical to rehearse great non-verbal communication, use eye to eye connection, use hand signals, and watch the tone of the voice when speaking with others. A casual body position with an amicable tone will help in making you look receptive by others.Eye to eye connection is significant in correspondence – look at the individual without flinching to demonstrate that you are centered around the discussion. In any case, try to not gaze at the individual as it can make that person awkward.

Confidence:
Be positive about what you state and in your correspondence cooperations with others. Being confident can be as simple as keeping in touch, keeping up a casual body position, and chatting with concision. Do whatever it takes not to offer expressions sound like inquiries and abstain from attempting to sound forceful or disparaging.

Open-mindedness:
In circumstances where you can’t help contradicting what another person needs to state, regardless of whether it be with a business, an associate, or a companion, it is critical to identify with their perspective instead of basically attempt to communicate as the need should arise. Regard the assessment of others and never resort to disparaging the individuals who don’t concur with you.

Respect:
Respecting what others need to state and recognizing them is a significant part of communication. Being deferential can be as basic as focusing on what they need to state, utilizing the individual’s name, and not being diverted. By respecting others, the other individual will feel increased in value, which will prompt a progressively fair and beneficial discussion.

Utilizing the right medium:
There are a few unique types of communication to utilize – it is imperative to pick the correct one. For instance, imparting face to face about genuine issues (cutbacks, pay changes, and so on.) is more proper than sending an email in regards to the issue.

Everyone gets 24 hours a day and one need to share the time which give value to life.

If we visit the statistics, we can find that our country, India, is a storehouse to the second highest number of freelance professionals in the world, standing only behind the USA. It’s fairly intuitive to understand these numbers. Indians are known worldwide for being extremely skilled and great working partners. English being a popular language in the country helps in breaking continental language barriers and helps freelancers find well paying remote projects across the world, with extremely lucrative pay scales. Even if one looks at jobs within the subcontinent itself, freelancing can come with handsome payouts amidst its other many advantages.  

Advantages of freelancing
1. Immense flexibility of location
Freelancing empowers individuals to lead the much sought after laptop-lifestyle. It comes with immense freedom to work anytime, from anywhere in the world as long as the job is well done and on time.

2. An opportunity to earn more
Freelancing allows individuals to gain access to clients beyond any geographic barriers, be it different states in the country or even overseas locations.  This helps a person stretch beyond geography and work on what rewards their skill the best.

3. Versatile opportunites
Freelancing enables faster growth opportunities as compared to any full-time job.  It also helps to nurture great interpersonal skills and the ability to deal with different kinds of situations. This is due to the exposure one earns while working simultaneously in a variety of fields and domains and with different people.

4. Become a better human being
Everyone wants to give time to their family friends. Many are enable to give time by 9-5 job by pressure of the boss. Many people miss their child play or when people need you. As a human being an individual has many jobs if he can’t manage one because of another an imbalance cycle starts in your life.

One should have right exposure to the opportunity which lies ahead. Manage each facets of his life to have peace. Experience and look forward toward new possibilities.

The dictionary defines transgender as a person whose identity or gender differs from the sex he or she is assigned at birth. Initially, people from the transgender community were denied social recognition. It was in the year 2014, transgenders were recognized as the third sex in the eyes of the law. However, the Nation Human Rights Commission’s studies show that the rights of transgenders are highly compromised. Their demands are not taken into account. They are in a sense of isolation, within households , communities and institutions, amid rampant social and gender discrimination.

• Transgenders suffer from identity crisis in a “gender-specific India”, where everything has a gender identification including public toilets, security check at airport, etc.

• Transgenders are deprived of the right to participate in any form of economical activities, with even qualified ones refused jobs.

• They are bullied by their classmates and even by teachers, a reason why they discontinue studies.

SEXUAL HARASSMENT

Transgenders are often exploited by rich men. They either beg for work or choose sex work. Transgenders are at times gang raped, but fear to approach the police. Some of them address themselves as male to avoid rapes. They do not expose their identity in order to be safe. They are consumed with fear and embarrassment.

MARRIAGE AND FAMILY

When we talk about transgenders as a community, it is very necessary to have a brief knowledge about their family and roots, they belong to. They have no family support and are abandoned when their characteristics and behavior don’t resemble with the sexual orientation they are assigned at birth. Some try to treat them with medicines. While others are subjected to extreme stress and pressure. There’s no legal support to a transgender for entering in to a marriage or for that matter having a spouse or a child. They are denied accommodation, both on rental or in a hotel.

HEALTH RISKS

People of any sexual orientation may face health problems but transgenders are at a greater risk of health problems because they are denied to access proper health care. Most of the qualified transgenders don’t get employment opportunities. They are deprived of setting up their own organization. The under privileged are compelled to engage in sex work which has high health related risks.

• Mental Health Issues – Gay, Lesbian and transgender people have multiple mental health problems as they strive to find a place in the society. They have a hard time in confronting their parents and friends. Loneliness or Isolation can trigger a lot of mental health issues.

• Substance Abuse – Transgenders become addicts. They often abuse substances like tobacco, alcohol and some illegal drugs. This may be partly because of the struggle for acceptance.

• Sexually Transmitted Infections– Unprotected sex can lead to severe reproductive problems in transgender females. Practicing safe sex can limit the spread of sexually transmitted infections.

• Here’s her story of pride and prejudice. A transgender activist , Long recognized as a prominent figure of the LGBTQ community, Miss Lakshmi Narayan Tripathi , is the first transgender person to represent Asia Pacific in the UN in 2008. She was the first transgender to file a petition demanding social recognition among the LGBTQ community. She will always be remembered as the epitome of bravery and courage.

Every individual irrespective of the sexual orientation shall be guaranteed equal opportunities to sustain. It should be an individual’s right to choose his or her gender.

Most of us have experienced a sudden increase in heart beat rate and sweaty palm while entering a room full of people or while giving a presentation. Though the experience is not exactly thrilling, but most people get through it .
Social anxiety, also known as social phobia, is a mental health condition. It is the intense fear of getting judged, negatively evaluated in a social or performance situation.

People with social anxiety fear getting judged as awkward, boring or visibly anxious. Due to this fear they often get secluded from social setting , affecting their school, work and other day to day activities.
People with social anxiety disorder also experience symptoms such as rapid heart palpitation, nausea, sweating , they may also experience full blown attack. Though the people with this disorder know that their fear is irrational, but they experience a feeling of powerlessness before their anxiety.

Symptoms of social anxiety can become so severe that it can disrupt the day to day routine of an individual, making it difficult for them to continue schooling or job or any form of social contact. People suffering also have high changes of developing major depressive disorder and alcohol abuse.

Signs and Symptoms of Social Anxiety Disorder

The signs and symptoms which a person with social anxiety disorder faces while dealing with social setting are as follows:
• Heart palpitation , sweating , and feeling of blacking out
• Nausea and feeling sick to their stomach
• Rigid body posture, making little to no eye contact
• Finding it extremely difficult to communicate with people , especially if they don’t already know the person
• Being extremely self conscious in social situations

Causes of Social Anxiety Disorder

There can be several causes of social anxiety. Here are few :
• Social anxiety may have it’s causes in heredity. If social anxiety runs in the family, the person might also suffer from the same.
• Researches has also found that part of human brain are involved in fear and anxiety.
• Misreading others behaviour can also be a cause of social anxiety.
• Underdeveloped social skills can also act as a contributor of social anxiety.

Treating Social Anxiety Disorder

First and foremost is consulting a doctor or health care professional, to make sure that your symptoms are not showing due to some physiological conditions. Then if the symptoms have no physical cause then consulting the psychologist or psychiatrist is always recommended. Getting diagnosed by a mental health expert is of utmost importance.

Social anxiety disorder is usually treated of psychotherapy , medication or both.
• Psychotherapy : Cognitive Behavioural Therapy (CBT) a type of psychotherapy is usually effective in dealing with social anxiety disorder. It help individuals by teaching them effective ways of thinking, behaving and dealing with social situations. CBT facilitates the learning of social skills.
• Medication : There are three types of medication effective in this case . They are anti anxiety medication , anti depressants and beta blockers. Medications are only to be taken when prescribed by the psychiatrist. The dose and the duration of medication is to be prescribed by mental health expert. Consuming medication without an expert recommendation can do more harm than any good.
• Support groups : Many people dealing with social anxiety find support groups helpful. In support groups, people get unbiased, honest support from people suffering with same disorder. It provides the person with a judgement free set up, which also help boast one’s confidence.

The amalgamation of the three can be useful for an individual with serious social anxiety disorder. However it is to be prescribed by the expert what is best for an individual only after diagnosis because each individual differ from the other .

COVID-19 and the lockdown have decimated incomes and threaten the food security of India’s rural population.It has been more than a month since India’s Prime Minister, Narendra Modi, announced a complete lockdown across India with just a few hours’ notice. At the time of his announcement, the country had no more more than a few hundred cases of COVID-19. However, Modi felt the country could not afford an outbreak of the virus. This is true, given that we have among the lowest access to and quality of healthcare in the world.

Here is the foundation that helps a lot to the poor people:

Mann deshi foundation:

Mann Deshi is a rural women’s organization dedicated to the economic empowerment of women. We are located in Mhaswad, a drought-prone area of Maharashtra. We run the country’s first cooperative bank for and by rural women, 20 business schools, and chambers of commerce that help women micro entrepreneurs set up and grow their businesses. They also run a community radio station that reaches about 100,000 people.

The Prime Minister asked communities to band together and support each other. For the poor, who have few financial resources and no income coming in, this is an enormous ask. But we have been deeply inspired to see, all around us, thousands of acts of kindness and resilience. Small and marginal farmers have begun distributing their produce free of cost to vulnerable families in their villages; neighbours, who have barely enough to feed their own families, have begun sharing their vegetables from their kitchen gardens; and when our grassroots workers came up with a list of over 10,000 families who were facing food insecurity, a generous funder and community volunteers stepped forward to support the most vulnerable with essential food and hygiene items.

While immediate food relief is a concern, so is safety. Since income had dried up for most women, our field staff wondered about the possibility of making masks as a source of livelihood for some.

Here are some people who work with their own creativity

Roopali Pavnikar, whose T-shirt making business had been suspended, offered her machines to cut large swathes of cloth.

Ranjana Kulshetty, who makes jute bags, offered her 10 sewing machines to start making masks.

Accredited social health activists (ASHA)

It monitors the health of their villages. These are our nation’s front-line healthcare workers; tens of thousands of women who live in every Indian village, and who go door-to-door monitoring the health of their community. Unfortunately, they are also amongst the most poorly paid government workers. During this time, they regularly visit up to 100 households each, collecting detailed medical information and reporting COVID-19 cases or suspected cases to the state. And they are doing this with no protective gear. We have distributed masks and sanitizer to about 1,200 women and are setting up a counselling and support service for them.

Those poor people are struggling a lot lockdown for poor people means more hunger, no food. So there is some foundations and help centres who gave food to eat clothes and who are facing financial crisis.