Have you ever wondered, how habits can affect our living? How successful or miserable it can make a person is highly discussed in present world. We never think how our daily routines can affect our success or failures. But the small habits that a person has can make him successful or a failure. Long term success is the ultimate result of the routines that a person follows throughout his life.

The tiny changes that we bring in our lives can give remarkable results in the long run. But the wrong habits are more easy to follow and are more attractive than the good ones. The good habits are hard to follow because the seem unattractive at first. We fall for the bad habits very easily by forgetting the long term results.

“Atomic habits” written by James Clear clearly states the benefits of taking atomic habits seriously. He puts efforts in making the reader understand the importance of adapting good habits and letting go of the bad ones. The methods for implementing habits to our lives is also clearly mentioned in the book. He explains the importance of ‘cue’ , ‘craving’ and ‘reward’. One first needs to understand the need for a habit. The he must try to make it attractive and implement it. The result of ones doing is the reward for him. The method to make habits attractive is an important factor. This can only create craving in ones mind towards habits.

Success people always follow tiny habits which may not mean anything to someone else. But these habits played important role in building their career. There exist a man who believes anything can be achieved through continuous practices. He didn’t believed that a person gets his abilities at the time of birth itself. To prove his theory, the man trained his three daughters to play chess. The girls were constantly exposed to atmospheres that had only relation to chess. His children started to play chess from younger age itself and spent most of their time playing chess. All three girls became renowned chess players and marked their name in the list of chess players.

We fall prey for habits due to the craving that it cause to us. A person becomes addicted to cigar because of the thought that it can make a person tension free. Even if a person tries to quit smoking, the surrounding keep on giving him cues to continue it. The only way to quit smoking is to make the ques unattractive. Remind the mind of the unattractive factors of smoking. This is the same case for any routine that we fallow in our life. On waking up remind the mind about the importance of doing exercise. The benefits that one can attain make every habit attractive. It is interesting to note that these tiny habits can give great success in the long run. The physical and mental well being a person is totally depended on the habits that he follow. Therefore, small changes in life can really mean a lot.


Mental Health Issues are a range of conditions that affect you, your thinking, your mood and your behaviour. It makes things hard and complicated for you.

There are numerous mental health issues, most frequent ones includes anxiety disorders, behavioural and emotional disorders, bipolar affective disorders, dissociation and dissociative disorders, obsessive-compulsive disorders, eating disorders, post-traumatic disorders, schizophrenia, psychosis, depression and paranoia.

How to know what mental illness you have?

It might be hard to understand yourself at times, especially when you face multiple hardships at the same time. The best and most effective way is to take an online screening test where you will be asked questions about how you feel, what you would prefer in a particular scenario, what are your likes and dislikes, etc. After completing this test, you will get your results, if it shows that you have signs of one or the other disorders consider sharing with someone and consulting a therapist or a doctor.

How to improve your condition?

You cannot continue to face such issues all the time. No matter, how hard you try to tell yourself everything is fine, it will never be fine so seek help.

• Try accepting yourself the way you are, do not run away from the things you are having difficulty with. Take some time to understand your problems. Once you find the root of your problem, try to cut it off, for example, if your toxic friends keep demotivating and discouraging you, gather the will to speak up and end things honestly.

• Take rest and calm yourself as much as you can. Everyone has to face their problems but what makes each one of us different and unique is the way we tackle our problems. Deep Breathing is a great way to think of a solution with a calm mind. It has simple steps “5 3 7”, breathe in for 5 seconds, hold your breath for 3 seconds and finally breathe out for 7 seconds. It will decrease your tension and your heart will start to relax. This deep breathing when done in a continuous pattern will automatically make our brain think everything is fine and in favour of you.

• Try doing the opposite of what your illness makes you do like if you are feeling afraid of everyone around you, try eliminating that factor and go out, be with people and try to socialize. This one is quite difficult so it may not be favourable for everyone but it’s very effective and can get you a permanent solution.

• If you keep remembering about the past bad things that happened to you (PSTD), divert your attention from there to what is happening around you, for example, try touching the place where you are sitting like bed or floor, listen to your mom shouting at you because you did not do the chores, smell the spices your mom is putting in today’s lunch, see what your siblings are playing, etc. Engage yourself in answering the questions about the things around you.

• Not every day is good but at least there’s one good thing that happens to you every day. Try thinking of your destinations like if you are having stress about studies that you have so much to study but you are not in the mood so think of what you are going to become one day by studying this, think of your dream jobs and what your parents have gone through to provide you with the best.

• Share it with your trusted people. Talking them out will help you in accepting yourself. It’s okay to cry when you are suffering but it will be better if you have a shoulder to cry on.

• Consult a therapist or doctor if your illness makes you go crazy and hurts you too much emotionally. Therapists know better than anyone how to treat a patient and calm them down. If nobody will understand you, they will definitely understand you and help you get rid of it.

Above are the ways which helps most of people get rid of their mental health issues, even if you’re not comfortable with any of it try visiting a platform which provides demo therapy sessions for free and if it pleases you, you can consider to go for a paid therapy session.


The nature of disease incidence has changed in India over decades A few decades ago, infectious diseases affected and allied millions of people in India. But increasing medical improvements and health facilities have led to improvements in the people’s living standards as it has considerably reduced infections and death. With improvements in the standards of living due to rapid economic growth, industrialization and urbanization, and the consequent change in lifestyle and dietary choices, there is now greater risk of non-communicable diseases or lifestyle diseases. These diseases significantly affect people of all age groups Lifestyle diseases include conditions such as obesity, diabetes, hypertension, arthritis and even cancer. 21st century rapid and unhealthy lifestyle is responsible for the occurrence of lifestyle diseases. This includes tobacco use, alcohol, fast food diet, insufficient physical activity, extended office working hours, lack of proper sleep etc.


India has undergone a major epidemiological transition in consonance with socio-economic development. The share of non-communicable lifestyle diseases has increased in India from 37.6 to 618% The major lifestyle diseases in India are heart disease, pulmonary disease and stroke. It is estimated that more than 1.78 million cases of cancer are likely to be added each year by the year 2022. Every 12th person in India is suffering from diabetes India ranks second in the list of countries having diabetes patients Children are suffering from asthma, strokes, heart diseases etc. The following are the major lifestyle diseases of India:

  • Obesity: The number of overweight and obese people in India have doubled between 2005 and 2015 Among the individuals aged between 15-50 years, 21% of women and 18.6% of men have been found overweight. The presence of obesity is mainly due to obesogenic chemicals such as MSG, Bisphenol etc. Marketing of processed foods need to be regulated Presently, lower taxes on unhealthy foods, inadequate health labelling and lower physical activity among the people has led to higher incidence of obesity.
  • Mental Health: More than 12% of country’s adult population suffers from some kind of mental illness. At least 150 million people in the country are in active need of medical intervention due to mental illnesses. The main reasons for higher incidence of mental illness are changing diets, lack of social support, stress, fatigue and sometimes intake of large amount of sugar has also been linked to mental diseases
  • Cancer: More than 1.73 million cases of cancer are likely to be recorded each year in India Commonly used household items including chemicals and cosmetics containing cancer causing compounds are responsible for cancers Many cases of cancer have been linked to environmental exposure of toxins The main triggers responsible for cancer are tobacco, alcohol, air pollution and diets rich in meat and low in vegetables. These are relatively unaddressed as compared to other diseases.
5 lifestyle diseases that are common in India | TheHealthSite.com
  • Heart Diseases: Cardiovascular diseases are responsible for a large number of deaths in India each year. In urban areas, young and middle-aged people are at risk of cardiovascular diseases. The main cause of heart diseases is lack of physical activity and absence of green spaces in many areas. Pedestrian and cycling tracks are not adequate. Depression has been found to be a risk factor causing cardiovascular diseases. Heart rhythm is also affected due to changes in central nervous system and other hormonal changes.
  • Food Allergies: Food allergies are caused by various packed and unpacked food in India. Almost 25-40 million people suffer from food allergies in India. Food products are not adequately labelled and there is no adequate information about allergy causing substances on food items. Also, genetically modified foods (GMF) are not labelled adequately in India. There needs to be mechanisms to ensure that allergy causing foods are labelled so that allergic reactions can be prevented.
  • Hormonal Disorders: One-twelfth of India’s population is diabetic Hyperthyroidism cases are also on the rise in India. Data is not available yet for several hormonal disorders. Hormonal disorders can occur due to exposure to toxins, air pollution and foods rich in fats, sugar and salt. There is poor understanding of hormonal disorders in India. There are currently no policies that reduce consumption of processed foods, increase physical activity among people of all ages and reduce exposure to certain chemicals changing the hormonal balance.
  • Respiratory Diseases: Asthma and COPD are the main respiratory diseases affecting people in India. Global warming, air pollution from vehicles smoking tobacco and pollution from industry as well as global warming increases the risk of contracting respiratory illnesses. Global warming has extended the duration of pollens in the air and altered the timing, production and distribution of aeroallergens in the environment. There has been increased airway inflammation that increases frequency of respiratory allergy.


The causes of lifestyle diseases can be categorized into three broad categories:

  • Modifiable Risk Factors: Behavioral risk factors such as excessive use of alcohol, bad food habits, eating and smoking tobacco, physical inactivity. prolonged wrong body posture and disturbed biological clock has increased the likelihood of contracting non-communicable lifestyle diseases. Stress related work, modern occupational desk jobs is seen as a potential risk factors associated with lifestyle diseases. Excessive use of sodium and sugars in the diet has resulted in increased rate of death due to lifestyle diseases. Use of tobacco and alcohol are also causing rising incidences of deaths among the vulnerable population.
  • Non-modifiable Risk Factors: It leads to major changes in the ability of the body to keep away diseases. Age, race, gender and genetic makeup are major factors that affect the immunity of a person. Different races have different genetic makeup. Males and females are affected separately due to differences in physical and mental setups. As the age increases, people tend to be less immune to various diseases. Increasing physical activity reduces chances of contracting lifestyle diseases.
  • Metabolic Risk Factors: Metabolic risk factors include increasing blood pressure, obesity, increasing blood glucose levels and increasing levels of fat These factors aggravate the harmful effects of lifestyle diseases as people become more vulnerable to lifestyle diseases Slow metabolism because of these risk factors weakens the ability of the body to fight against regular disease incidence or seasonal diseases that occur due to change in the environment and conditions.


Access to low quality and poor in nutrition fast food, affordable sugary foods, lack of physical activity has increased the growth of lifestyle diseases.

Awareness Alone Not Enough To Address Lifestyle Diseases - The India Saga

Hence, there needs to be healthy lifestyle approach and policies should be created which keeps lifestyle diseases under control. There needs to be focus on the following aspects to keep India free from lifestyle diseases:

  • Improving Food Habits: There should be strict regulation of low-quality fast food. A national policy can be formulated that promotes lower intake of sugars and salty foods: People should be motivated to consume less fat rich food instead of foods that have more fats.
  • Exercise Habits: Regular exercising and physical activity should be promoted among the people so that the incidence of lifestyle diseases can be reduced Regular exercise keeps the metabolism fast and prevents occurrence of diseases as it improves immunity.
  • Mental Support: There should be regular mental and social support to mental patients so that no individual feel dejected and depressed Lack of mental and socio-economic support aggravate lifestyle disease incidence among the vulnerable population. Regular mental health services should be provided to mental health patients.
  • Avoiding Tobacco and Alcohol Use: Avoiding smoking and alcohol use is an important step in preventing non-communicable lifestyle disease Alcohol, smoking and eating tobacco also increases the likelihood of contracting of lifestyle diseases.
  • Educational Interventions: People should be made more aware about healthy lifestyle and good food habits Intervention should be made at the schools and college levels to make students aware about the changing lifestyle and increasing physical activities.

 Lifestyle diseases can be prevented easily with minimal interventions Regular exercise, eating green leafy vegetables, good food habits etc. can be simple preventive techniques to fight against the lifestyle diseases.

RAGGING— nightmare to the fresher.


📌Ragging means the youthful pranks done on youngsters to tease them.
📌Tricks are used by seniors to provoke juniors .
📌physical and mental torture by the senior students. Instead of extending a hearty welcome, the newcomers are teased and tormented in various ways. Many become sick and mentally broken
📌It makes them smart and train them to face any odd situation boldly in future.
📌In a glance , it is inhuman method of welcoming freshers.

Dowry system- a curse to society

Dowry system

Dowry system advert to sturdy goods ,and chattels that grooms, and his relatives demand from bride’s family. It is tradition provided by ancestors to us and we have to follow it though it is our choice we are ought to follow. Growing up in the society where tradition expect woman to reside with husband’s family, how would woman stand against dowry?

origin of Dowry system

During Chivalric and Renaissance Europe the dowry often assist not only to raise the acceptance of a woman for wedlock, but to fortify the authority to specify frontiers and prudence of nations. Later on in 19th and 20th century this practice went vanish.

In context of South Asia, it turned further approved at the end of 20th century. The practice of kanyadaan next varadakshina leads to the growth to dowry. History says that Rishi karav grant a number of presents to his daughter Shakuntala.

It can be inferred that since early marriage were norm in bygone society. As a daughter have to leave her maternal home, number of gifts are provided.

Current situation

Marriages have become a business deal. As dowry is exceedingly controlling the system of marriage in our society, now marriages are made by money. The more groom earns and is educated, more he and family demand as dowry. What’s the use of education if social evils are connived by those so called educated people?

In marriage market, boys are viciously sold. The appraisal of demand depends on boy’s education. Today, glutinous boy marry the car, chattels and household appliances. Every piece of household furniture, Tv sets and goods have become dowry.

Even girls nowadays are interested about what they are getting. Even when a girl is against this practice fingers are pointed upon girl’s family for not fulfilling their demand. Any which way this social evil is still prevailing in our society.

Despair of dowry

There is nothing bad about parents giving gifts for new journey. What if parents can’t afford it? Is it okay to demand? Not at all. The problem lies in the word “willingness”. It is illegal to demand other’s property. Every marriage of girls child drains out a huge amount of money from bride’s family to groom’s family. Even after fulfilling all the demand, sometimes groom’s family are not satisfied. This practice threatens the level of women and leads to the despair.

This is the main reason for female infanticide and female foeticide. Yearly there is recorded case of 12 million female infanticide. That means 12 million girl infants are died in a year of birth. Not only this, small girl who should focus on their career have to start working to get a dowry expenses. Innocent girls are even sexually harassed. This results in suicide and homicide. In a day approximately 20 women dies.

It is not only illegal but horrible as per women’s life. Due to this poor people get trapped in debt. Moreover, dowry keeps women from economic independence.

Government Act

Dowry system had been outlawed since 1961. In 1986, law against abuse and domestic violence in first 7 years of marriage in terms of dowry was amended. The worst thing even after legislation and government is that people are scared to report.

we’re living in a modern era of 21st century characterized by liberalization, privatization and globalization. But mentally we are not. It’s high time revolution should be taken. Government alone can’t bring change. Change starts from us and our society.

Tips and Tricks for Cracking any interview


Fun Fact: The interviewers are sick of listening to candidates speak about their families, grades, and how strong you are in your domain. I personally just zone out in this phase of the interview.

Pro tip: If you want a job, knowing little to moderate in your domain is more than enough. You get trained from the ground up. What you need to do, is STAND OUT! 

1. If the interview is in person, always start with a FIRM handshake, ALWAYS! This is how you intrigue them and wake them up from their previous boring interviews. 

2. Introduce yourself not with family names, education, grades, etc. but with your personal attributes/ qualities/ strengths. etc. This way you won’t be asked to speak of your strengths later on which is a tricky question since it almost always follows up with a rebuttal from the interviewer, and you won’t’ be experienced/ prepared enough to answer.

3. Don’t speak on things such as Brand Name, Work-Life Balance, Good salary, Growth, Job Security, etc. as reasons to join. You’re in college, you know nothing of these things. 

4. Speak less on what motivates you to join the company (such as the aforementioned points), and more on what you bring to the table and how you would be an asset to the company.

5. Speak firmly on your decision to work and develop your skills/ core knowledge and not on things such as higher studies, or leaving the company for a higher salary. They don’t want to invest time and money in someone who’s gonna leave them.

6. Every Fresher who applies to a company, for Heaven’s sake just spend 5 mins on Wikipedia to read through about them before the interview. Things such as recent mergers, news, top clients, accolades, current CEO, etc. And most importantly their Vision and what makes them stand out in the industry. 

7. Speak in full sentences. (When I ask you if you’re hungry, don’t answer with “yes”, answer with “yes I am, and I’d love to have lunch now”). Avoid using Umm, huh, ahhh, etc. Take time if you have to in between sentences, but don’t be informal. This shows your professional etiquette while conversing. And no, you don’t need to speak in 4 syllable words, just plain and simple English will suffice.

8. Finally, have at least 2-3 questions for the Interviewer, things such as how easy/ difficult it’ll be to both learn and deliver at the same time, on their opinion/ experience of working in said company, on what the company’s expectations are from a trainee, etc. Ask questions that will always demand a positive answer, so the Interviewer ever so slightly sways to your side.



Covid-19 pandemic has undoubtedly shaken up the condition in India. The widespread virus has resulted in nationwide lockdown and, it has not only affected the public but also worsened the economy. The Government of India has since taken all necessary steps to ensure that we are well prepared to face the challenge and threat posed by the growing COVID-19 Corona Virus pandemic. But the economy is struggling with the lockdown and a lot of firms and representatives suspect a doubtful future, a part of the state governments chose to roll out huge improvements in the labour laws. These alterations were made considering it a good measure to boost monetary movement in a few states. But on the other hand, this move may undermine the enthusiasm of workers, who are one of the most defenseless slabs that have been affected by the pandemic. Our Indian labour laws are regularly portrayed as “firm1 “. At the end of the day, it has been contended that gratitude to the difficult lawful prerequisites, firms vacillate from recruiting new labourers since terminating them requires government endorsements. Indian labour laws are made to defend the interests of the labourers. In the outbreak of the COVID-19, numerous states have loosened up the labour laws in the favour of the businesses/employers so outside ventures can be attracted in their states. But this exemption may cause infringement of labour laws in India. It is appropriate to say that the pandemic is a once in a blue moon chance to push through labour reforms. All these things accounted, it is muddled that the whole scale revocation of the labour law framework benefits either work or industry. On the off chance that anything, this is a well-suited second for the administrations, at both the Centre and in the states, to re-establish their responsibility to the DPSP.

Amidst the lockdown due to the fatal covid-19 pandemic, the states were quick to take an important step to relax the labour laws. While at one hand the exemption was to encourage industrial setup and to pump up investments, on the other hand it might increase the difficulties of the workers. The Indian economy has had a major letdown due to the lockdown extended to almost 60 days. In order to revive the economy it is equally important to make a balance between both the employees and the employers. And a sudden exemption of 1000 days in major labour laws has created a disarray of opinion among the decision makers and labour law experts including organizations such as ILO.

But a question arises. From loosing employment, to walking miles to reach home, from starving to death, to getting run over by train while sleeping on tracks, did exemption in labour laws add to the plight of labourers?


In a recent survey by Azim Premji University, 67% of workers have lost their jobs during the lockdown. In addition, the officials have failed to fulfill the needs of the agonizing workers, the migrant labourers who then decided to walk their ways out to their home. The plight just doesn’t end as humanity was shocked when 16 migrant labourers were run over by a goods train while resting.

Now, in the middle of the fatal covid-19 lockdown, many states have urged to bring changes in the labour law by the way of amendments. The sole reason of the urge seems to immune the employers from the labour laws for a while. Most of them have provided an exemption of about 1000 days which is approximately 3 years to the businesses and the employers. However, the laws for deployment of women and children, timely payment of wages will not be relaxed. 

In India, there are around 200 state laws and close to 50 central laws for labour. There are many central laws that are not supposed to brush aside by the state alone without considering and consulting the centre. The ones in favour of the move feel that this will give flexibility to the industry, while the others including labour law experts call it ‘atrocious’.

 “Relaxation in labour laws” for three years could result in “exploitation of workers”, and workers needed “some guard rails” in times like this,” said Ravi Vishwanath, Finance executive at TeamLease. Even if there are a bunch of pros, the fear of exploitation still haunts the workers.

What were the changes?

There are various amendments introduced by the state governments which took place due to Covid-19 outbreak. Those amendments are:

  • Working hours in factories can be extended from eight to twelve hours. Employers are also allowed to extend working hours up to seventy two hours per week in overtime, after consultation with the employees.
  • Now the factory registration can be performed in only one day instead of 30. And the license renewal can be done after 10 years, rather than in a year. The officers not complying with the deadline can be penalized for non compliance.  
  • Industrial Units will be exempted from majority of the provisions of the Industrial Disputes Act, 1947. Organizations will be in a position to keep employees in service at their convenience. The Labour Department or the labour court will now not interfere in the action taken by the industries.
  • Contractors who will employ less than 50 employees/workers will be in a position to work without registration under the Contract Labour (Regulation and Abolition) Act, 1970.

Several industries faced tremendous stress due to nationwide lockdown and slump in aggregate demand tweaked labour laws of their respective states. Several state governments in order to boost economic growth and revive these industries have initiated changes in labour laws. These changes were meant to protect their interests and provide them options against the pitfall they faced.

Uttar Pradesh

 Uttar Pradesh government through a very large and ambiguously worded ordinance, exempted all factories and establishments engaged in manufacturing process from the operation of all Labour Laws for a period of three years; (with some exceptions). The state has exempted 10 Minimum Wages Act 1948, Maternity Benefit Act 1961, Industrial Dispute Act 1947 and Trades Union Act 1926 to name a few. The laws exempted from this ordinance are Payment of Wages Act 1936 and The Bonded Labour System (Abolition) Act 1976. Some provisions of Building and Other Construction Workers Act, 1996 and Factories Act, 1948 will continue to apply that are related to ex gratia payments in case of work-related diseases and disabilities. The ordinance is yet to be approved by the President as it seeks to amend Central legislations.

Madhya Pradesh

Similarly, Madhya Pradesh Government promulgated an ordinance which has amended two state laws i.e. Madhya Pradesh Industrial Employment Act, 1961 and Madhya Pradesh Sharam Kalyan Nidhi Adhiniyam 1982. The 1961 Act regulates the conditions of employment of workers and applies to all establishments with 50 or more workers. The Ordinance increases this threshold to 100 or more workers. Therefore, the Act will no longer apply to industries with between 50 and 100 workers that were previously regulated. The 1982 Act provides for the constitution of a fund that will help labours for finance activities. The Ordinance amends the Act to allow the state government to exempt any establishment or class of establishments from the provisions of the Act through a notification. Government has further amended certain provisions of Industrial Dispute Act, 1947 1 to exempt new establishments from the requirements under the act as long as it feels that there exist a mechanism of dispute resolution in new establishments. Shops and Establishments Act has also been amended, shops are permitted to stay open from 6 a.m. to 12 p.m. (which appears to be a typo for 12 a.m., midnight).


Gujarat has also amended certain labour laws exempting establishments from various obligations pertaining to the welfare of labour. The state has increased working hours from 48 to 72 a week with no overtime pay required Gujarat has also exempted all factories registered under the Factories Act, 1948 from various provisions relating to weekly hours, daily hours, intervals for rest etc., with effect from April 20, 2020, with the following conditions until July 19, 2020: • No adult worker shall be allowed or required to work in a factory for more than twelve (12) hours a day and seventy-two (72) hours in a week. • No worker shall work for more than six (6) hours before he has had an interval for rest for at least half an hour on each day. 11 • No female worker shall be allowed or required to work in a factory between 7:00 PM to 6:00 AM. • Wages shall be in proportion of the existing wages. (E.g. if wages for eight (8) hours are Rs. 80, then the proportionate wages for twelve (12) hours will be Rs. 120).


Rajasthan has also tweaked their labour laws in the favour of industries and other manufacturing establishments, both the states have increased the working hour from 8 to 12 per day with overtime.

Was it a good decision?

The relaxed labour laws might have made it easier for the businesses to run, but the question is, did it put the interests of labourers and workers at stake? This is because amid the covid-19 breakdown, workers and labourers are more prone to risks. This risk came along with the relaxed labour laws which exempted the essential provisions such as healthcare, sanitization and working conditions. While there is no doubt that a great challenge for businesses is created by the pandemic. The relaxation in the laws will promote an environment for industries to start off at new speed. It will help India to work on their pre-planned programs like ‘Make in India’, ‘Skill in India’. But on the other hand, it will create a new phase of problems for the workers who already have nothing in their pockets.


The State Government should improve the ambience of industries. This is especially required in the times of pandemic. The virus can be fatal and in contemplation of their lives, sustaining the living condition, working condition, sanitization is very important. In addition, maintaining social distancing is the need of the hour. All of these can only be ensured by the government when they will enforce the industries to abide by it. Another strand to this is the ‘Exploitation of workers’, which is yet another threat. As soon as the lockdown lifts, the people who are already desperate for wages, work and means of livelihood will be the target of exploitation. Extension of work hours from 8 to 12 hours per day has solved the problem of shortage in supply of workers. But this will cascade the old methods of abuse of the helpless labourers. Thus, it is necessary to assure the well being of the workers. The skilled and productive workers will be given adequate opportunities while the weaker ones will be exempted from proper wages and protective environment. This problem is not unpredictable and thus the Government is obligated to resolve the same.

One would suggest that with manipulation of workers, the industries, businesses and workplaces need to ensure the living condition, health and hygiene, no abuse, fair treatment, social distancing, sanitization, interests and well being of the workers ad labourers too. The Government is supposed to requisite such instructions and enforces them without any flaw. Perceiving the risk of exploitation and unfair treatment, several Trade union activists have joined the battleground. They exclaimed that the decision of government ‘completely lacks sensitivity’. They have demanded for proper sanitizers and masks in order to save their lives. Moreover, proper cooked food for the stranded workers. In fact, the informal women workers are barely getting anything. Due to the huge gender based wage cycle, the women who work for informal sectors such as domestic work, waste picking, construction work, street vending etc are hardly being paid. The Government need not overlook this and cannot have a lockdown exit strategy which ignores women.


It is a speculation that with uplifting the bar of labour laws, Indian markets are competing with the authoritarian markets of China. With removal or relaxation of all but three laws in some of the most impactful states has created chaos among employers and employees. While the labour reform was the most anticipated one by the industrialists and businesses, it can be a curse for the labourers. India is a democratic country and holds a socialist economy which ensures equity and welfare of the general public. The most important thing to be kept in mind is to create a balance between the rights and duties employers and employees. For providing bread to a person, we cannot snatch it from the other, similarly to boost the economic growth we cannot take away protection from the workers. In an already lethal situation which the country is, we cannot make workers to put their life at cost. But the labour reform was always something the country needed, keeping this in mind; the decision cannot be claimed as a bad move. The economy was not in a good condition at first place and as many companies are seeking to withdraw their hands from China, we cannot have a better opportunity. Many have the view that the laws must be relaxed permanently, so that the relaxations will help industry get back on its feet. “At the very least, ease some of its current pain—which, in the long run, will benefit workers more than the immobilizing labour laws that were enacted to ensure the workers’ interests were preserved.”       

But with that the government must ensure living conditions, adequate pay, wages and opportunities. India has come through facing worker exploitation since ages, it has improved a lot but we cannot afford to go all the years back.

Students misery

The covid pandemic not only impacted adults but students also. At one place the children lost their childhood and on the other hand, students are concerned about their career, future that seem bleak to them due to covid devastating impact on the economy.

 one of the most significant reasons is finance and the need for funds. Students are concerned because the global pandemic has created havoc in the employment sector. This resulted in many job losses in the informal sector. As the country is closed so those earning money daily and business have to suffer. The question of school, college, and tuition fees is another issue. This, in turn, has been magnified in the lives of the students and the youth of the country. The financial crisis within the family has bothered almost the majority of the population, especially the students.

The very first concern is the digital divide. Accessibility of digital gadgets especially among the lower economic classes. Eventually, which means withdrawing from school to some students. Being already distorted by financial emergencies, the necessity of digital devices acts as a hindrance in the way of student learning. leading to many students dropping out from formal courses and institutes. increasingly pitted against the highly competitive labor market with most being trapped in the vicious cycle of underpaid labor or disguised unemployment.

The government too is not in a position to solve this problem of digital devices because of treatment and aid expenses.

this economic crisis has an unfortunate effect on the mind of the students. The financial dependence on the family, often severe, mostly reduces them as isolated victims. It also hinders the access to academic opportunities of the student. . Many family members getting affected and the huge expense occurs on treatment, amidst the acute scarcity of oxygen cylinders and other medical pieces of equipment.

The students are facing the problem of academic costs at the same time when a lump sum amount is required for admission failing which the seat might get canceled.

Further, the debt trap will lead to a greater burden in the future for repayment with interest, leading to more psychological suffering. The hostility between maintaining academic costs as well as fending for health expenditure has had severe effects on the young minds, putting their future and aspirations at stake. In this situation, a and well-planned approach is needed to address the issue of financial crisis which can be aided by the government. 



As the covid 19 pandemic affected the whole world including India, Narendra Modi the prime minister of India has addressed the nation with the necessity of being Self-reliant. He emphasized that self-reliance was need of the hour. Modi coined the term on 12 May, 2020 in his address to nation with regard to the covid 19 pandemic. His focus was mainly on the absence of domestic production and that there is a need to improve the quality and supply of domestic production. Thus, he started the wave of Atma Nirbhar Abhiyaan (Self Reliant India Movement). In the long term race, this decision is seen as a very beneficial one but for a short term, it can be a slight pain for the country. The difficulties arise as the nation aims to boycott economic relations with China, when India imports $75 billion worth of goods every year from there. The mission has already taken pace with banning 59 apps from Chinese developers. But it doesn’t just stop here; the centre has put 250 more applications under watch. The relations between the nations are sour since the Galwan Valley skirmish on 15 June, 2020 in which 20 brave soldiers sacrificed their lives. Many are of the view that the movement is a repackaged version of the Make in India launched by the Modi government in 2014.

The concept of being a self reliant nation does not mean that India will cut ties from rest of the world, says the Finance minister. ‘It doesn’t mean isolating away from the world but playing a bigger role on the global economy.’ says Ravi Shankar Prasad, the Law and IT minister.


Self reliant India indicates the need to recognize the value of production at domestic level. The concept might seem similar to make in India but it has a vast horizon. It includes the slogan Vocal for Local which refers to be more attracted to local products. India is a developing country but there are many things which India lacks, like it has the second largest market for smartphones but produces a very little amount of the same. The movement aims to make India a bigger and more essential part of the economy. This is a great opportunity, especially after a brutal pandemic which left the people helpless. It will boost the economy and would help the country to reach new heights of development. The move has special importance as America a home to many companies seeks to shift business out of China, India can become home to Industries and MNCs. Many states have also eased the labour laws in order to give companies an exemption from them and attract investments. The prime minister also announced an economic package of Rs. 20 lakh crores focusing on cottage industries, MSMEs labourers, middle class and industries among others. Package of amount Rs. 20 lakh crores amounts to 10% of India’s GDP.


Modi has introduced 5 pillars to Atma Nirbhar Bharat, they are; Economy, Infrastructure, System, Demography and Demand. He focused on essence of local markets and supply. In the pandemic phase, the import and export of major supplies is not possible and so it is an important time for India to utilize this opportunity for the benefit of Nation. Modi has asked the nation turn this crisis into opportunity, giving an example of domestic production of PPE kits and N-95 masks. He believes that the vision of India of turning crisis into opportunity will be equally effective for our resolution of self-reliant India. He also explained that the decision is not self centered but will improve the dynamic performance of India before the world, “The culture and tradition of India speaks of self-reliance and the soul is Vasudhaiva Kutumbakam. India does not advocate self-centric arrangements when it comes to self-reliance. India’s self-reliance is ingrained in the happiness, cooperation and peace of the world.”

Initiatives regarding Atmanirbhar Bharat:

  • India’s personal protective equipment (PPE) sector grew from zero before March, to around 1, 50,000 pieces a day by May. It is considered an inspiring example of a self-reliant India. The PPE industry of India became worth ₹7,000 crore (US$980 million) in two months, the second largest after industry in China.
  • IIT Alumni Council setup the largest fund in the country worth ₹21,000 crore (US$2.9 billion) with the aim of supporting the mission towards self-reliance.
  • Reliance Jio announced the India’s own ‘Made in India’ 5G networks in July 2020. Mukesh Ambani announced in mid-July “Jio has created a complete 5G solution from scratch that will enable us to launch a world-class 5G service in India, using 100 per cent homegrown technologies and solutions”.
  • For the first time, it was announced that Apple would manufacturer one of their premium I-Phone models in India itself in July 2020, Chinese media also debunked misinformation related to Apple entirely shifting out of China.


Even in the phase of a virus outbreak, India cannot stop building itself. A crisis led to the birth of a new opportunity to India. This will not only help the country but the citizens to grow by reducing unemployment and poverty. It will help the health sector, agriculture sector, infrastructure and many more to grow and reach the world. The road to the same will not be easy but still with full determination the country can achieve its aim to become self reliant. After a total shutdown of the economy, a revival of the same is important and can be achieved by growing even more. The government hopes for the better and have set an aim of gasification of 100 million tons of coal by 2030 with an investment of Rs 20,000 crore. This will help our country to reach a new level in the world economy. This cannot be only fulfilled by the government but requires a great role of the citizens.

Things you need to survive in 2021

According to the circumstances, Health is the most important thing you need to survive the pandemic. Whether it is mental health or physical health both are equally important for survival, you need to have a fit mindset as well as a fit body to dodge covid-19. There are many ways you can take care of your body and make it strong. Start taking your diet and nutrition seriously because it can save you from many chronic diseases. Many people do exercise and physical activities for being fit but they don’t pay attention to what they are eating and how important it is to have a balanced diet and avoiding food with a lot of sugar, oil and industrially produced trans-fat.

A bad diet can be leading to many chronic diseases and illnesses like heart disease, diabetes, osteoporosis, cancer and obesity among many others scary truth are that obesity is becoming very prevalent in adolescents. Dietary habits that are established in childhood more often than not carry over into adulthood. This is why it’s critical to instil good diet and nutrition practices in today’s youth. Making sure children have the correct amount of nutrients and foods from major food groups is key to preventing obesity. Exercise and physical activity are also really very important for maintaining good health and to be fit. There are many ways like – running, skipping, dancing, cardio and the most effective way is weight training. Weight training doesn’t only helps your body in getting a nice shape but also increases your strength and confidence. Strength training can not only be done in the gym you can also do bodyweight training at your home there are many exercises like pushups, pull-ups, crunches and squats.

Exercise not only results in better physical health and also improves your mental health. Some experiments have shown that exercise also helps in lightening your mood. Regular exercise can have a profoundly positive impact on depression, anxiety, and ADHD. It also relieves stress, improves memory, helps you sleep better, and boosts your overall mood. And you don’t have to be a fitness fanatic to reap the benefits. Research indicates that modest amounts of exercise can make a real difference. No matter your age or fitness level, you can learn to use exercise as a powerful tool to deal with mental health problems, improve your energy and outlook, and get more out of life.

Meditation is the best way to increase your focus and mental health it also helps in calm mind, focussed attention, good concentration power, clarity of thoughts and feelings, balanced emotions in stressful situations, improved communication skills, the birth of new skills and talents, unshakeable inner strength, healing powers, ability to connect to an inner source of energy, relaxation, rejuvenation, and even the ability to attract good luck.

Yoga is a really good stretching movement that helps in increasing your mobility and flexibility, yoga not only helps in improving flexibility but also very good for your overall body like shirshasana can improve your hair quality, Anulom-vilom can improve your focus, bhramhriasana for improved concentration and vriksha asana or tree pose improves body balancing and cures back problems.

Is it a Happy New Year?

The Year 2021, this year seems like giant waves of oceans going down and down. Our country gets badly downtrodden due to the social, political, and economic issues that continue to prevail, due to an invisible enemy in the form of the deadly virus.

This virus shows no mercy to anyone doesn’t matter which class, culture, and religion person belongs to; it spares no one. As the cases went up, so did the false WhatsApp forwards, chaos, panic-buying, and fear among people. The increased cases and dilemma is frightful people. As people taking hurt over their mental health, too.

From the news of unknown viruses to fearing even a slight increase in body temperature, to look for medicines and oxygen cylinders, people have experienced it all. In the beginning. To ‘deal with a spontaneous and devastating situation the Indian government announced an out-and-out 40-day lockdown. Everything came to a standstill—except divisive journalism and discrimination.

While most people don’t have the privilege and luxury to stay home, quarantine isn’t a blessing for many. it lead rise in mental illness since the coronavirus outbreak. The level of stress and anxiety has heightened.

The apprehension about job security, draining of savings, or unavailability of basic things for survival, ambiguity. People who were already suffering from mental illnesses looked upon engaging themselves in outdoor activities and meeting their dear ones as the only coping mechanism. Now they have no option but to dive into the same misery they were battling. along with that crimes such as theft, murder, extortion, molestation, etc., are increasing at an unpredicted rate

COVID-19 is just not another death-dealing health hazard. It has more profound implications that society would have to bear post lockdown too.


The RAPID DECOLONISATION process that followed after the SECOND WORLD WAR brought into existence numerous states in AFRICA, ASIA, and THE CARRIBBEAN which were mostly SMALL or MIDDLE-SIZED and were UNDERDEVELOPED and POLITICALLY WEAK. They faced twin tasks of NATION-BUILDING as well as TACKLING the INTERNAL dissenting forces within their societies. Alongside they had a HERCULEAN task of COPING up with UNDERDEVELOPMENT and working towards DEVELOPMENT. It is these nations whose governments came together under the Umbrella of the NON-ALIGNED MOVEMENT (NAM).

The NON-ALIGNED MOVEMENT (NAM) belongs to the DEVELOPING WORLD and is a COALITION of SMALL and MIDDLE-SIZED STATES of the DEVELOPING WORLD, mostly “FORMER COLONIES”. Taking its roots from the BELGRADE CONFERENCE in 1961 with the participation of 25 countries, NAM has grown over the years through several conferences and now more than 100 countries are its members. The NON- ALIGNED MOVEMENT (NAM) is a forum of 120 developing world states that are not formally aligned with or against any major power bloc. The MOVEMENT originated in the 1950s, as an efforts by some countries to avoid the POLARISED WORLD of the COLD WAR between COMMUNIST and CAPITALIST STATES. The BANDUNG CONFERENCE of 18-24 APRIL 1955 in INDONESIA was an AFRO- ASIAN CONFERENCE, and it marked the beginning of the NON-ALIGNMENT MOVEMENT although it was formally initiated at the BELGRADE CONFERENCE in 1961. Post- Second World War also witnessed the outbreak of COLD WAR resulting in the hostilities of the two major powers, THE UNITED STATES and THE SOVIET UNION. The COLD WAR was further fuelled when the USA adopted a policy of CONTAINMENT OF COMMUNISM throughout the world, as the USSR was doing the same. The newly independent states that wanted to tide over their own problems of development and shared a similar kind of EXPLOITATIVE COLONIAL PAST, wanted to belong to neither of the camps and envisioned a POSITION OF NEUTRALITY- NON ALIGNMENT. The NAM originated under the leadership of JAWAHARLAL LAL NEHRU (INDIA), MARSHAL TITO ( YUGOSLAVIA), KUSNO SUKARNO (INDONESIA), KWAME NKRUMAH (GHANA), and GAMAL ABDEL NASSER (EGYPT). They forged a strong coalition of states from ASIA, AFRICA, EUROPE, THE ARAB WORLD and LATIN AMERICA and the CARRIBBEAN. NEHRU made it very clear, that INDIA would belong to ONE-CAMP- “THE CAMP OF PEACE” “GOODWILL” and “COOPERATION”. The NON-ALIGNED countries devised a flexible organisational structure and they meet from time to time in different regions of the world to garner support for some specific issues and also to promote their objectives. The NAM has been a major Movement in INTERNATIONAL RELATIONS, primarily aiming at changing the existing GLOBAL STRUCTURE and creating a more JUST, EQUAL AND PEACEFUL WORLD ORDER. In essence, it is an ANTI- IMPERIALIST MOVEMENT. WHAT ARE ITS OBJECTIVES? Well, there are many OBJECTIVES OF NAM, BUT listed some of the important ones:. * Peace and disarmament, especially the reduction of tensions between the major powers. * Independence, including the right of self-determination of all colonial peoples and the RIGHT OF EQUALITY BETWEEN ALL RACES. * ECONOMIC EQUALITY, and many more! The NON-ALIGNED MOVEMENT (NAM) which was born in the backdrop of the COLD WAR TENSIONS between the two super powers, worked for PEACE, COOPERATION, SECURITY, DISARMAMENT, INDEPENDENCE, DEVELOPMENT, among NATIONS. There have been many questions amongst various scholars and writers about the relevance of NAM today. IS IT STILL RELEVANT TODAY? EVEN AFTER THE END OF COLD WAR? WELL, why this question even arises? Perhaps it will be not an exaggeration to say that today we are living in an all together- new world! The breaking up of USSR into 15 new REPUBLICS, the UNITED GERMANY and a new EUROPE as a new socio-economic, political entity. Some people argue that, the NON-ALIGNED MOVEMENT (NAM) was the product of the COLD WAR and BIPOLAR ISM: and that since the COLD WAR Is ended, and SOVIET UNION is no more, NAM has lost its RELEVANCE. According to some others, the task approached by the NAM , has been accomplished. For instance, COLONIES have gained INDEPENDENCE leading to no more COLONIZATION OF COLONIES, APARTHEID is being dismantled, the COLD WAR IS ENDED. SO, hence, there was no need and relevance of it.

But, as we say there are always two sides of COIN: and hence, RELEVANCE OF NAM can be classified as follows: *Earlier, the NAM was a POLITICAL MOVEMENT, but now the movement is shifting it’s Political concept to ECONOMIC. It is also true that the BIPOLARITY of the world is ENDED, after the COLD WAR but still, the world has an economic gap between the DEVELOPED AND THE DEVELOPING COUNTRIES. Obviously, as long as the ECONOMIC GAP exists between these countries, the NAM continues as RELEVANT in today’s world order too! * NAM continues to hold relevance,to maintain WORLD PEACE! It mainly aims to establish a peaceful and prosperous world. * NAM as an international organization is still relevant due to its principles. The idea of preserving the INDEPENDENCE of every NATION, to save it’s TERRITORIAL INTEGRITY and SOVEREIGNTY still holds its relevance.

Hence, in the end we can say that NAM can never be irrelevant. As whatever the world is- MULTIPOLAR, UNIPOLAR, OR BIPOLAR, NON-ALIGNMENT as a FOREIGN POLICY of the THIRD WORLD STATES will continue to remain Valid. Therefore, it is still believed that the NAM has significant relevance in the present day world.

Child labour


Child labor is against the law to force a small child to be work. In India, as in many industries, to force the children to work illegally. Among the many branches of agriculture, it will attract more and more children to take part in the farming to earn their living. Eighty-five per cent of the children are from rural areas of India, as is the case on the basis of a variety of social factors, which do not suit their way of life.
On the elimination of child labour, many of the provisions of a constitution were adopted. In spite of this, many children are involved in hazardous working conditions. Many of the children are usually taken to be the education of paid work in order to earn a living for their families. In a cruel world is robbing them of their childhood, the joys of life.

Causes of child labour:

Poverty is one of the most important causes of child labour. In developing countries, poverty is a big drawback, and that is a child, and the first to be sent here to lend a helping hand in order to provide for their families, and their families, support themselves

Some industries, such as the production of a bracelet, delicate hands, and little fingers need to be completely superb, perfection and precision

What is the penalty for the use of children in conflict with the law? Each and every person who employs a child under 14 years of age, or children between the ages of 14 and 18, which is a very dangerous job, or a process, which can be the cəzalandırıla in prison, a sentence of imprisonment of six months to two years and/or a fine of Rs 20,000 to Rs 50,000.

Enlightenment as a mass betrayal

The radio, newspaper, and TV. All are mediums of communication. They all were invented to enlighten human beings. Every creation has its purpose So they have. It’s true that for daily information we depend on this medium but does this products assisting us. Or it’s just deception. The reality is they are a tool in hands of cooperation to earn profit. And increase their business. Providing information is just a business. we get only that much information that cooperates giants want. As half of the media is dominated by politicians and giant cooperates. That influences their credibility. Hard to believe but this is a bitter truth. this invention acts like a tool in those hand who have money. consumerism is created intentionally through media in the form of advertisement. Advertisement creates a desire in human beings. This desire resulted in more consumption thus adding profit to the big giants. That shows how people are betrayed. Today content is created in such a way that doesn’t make a person intellectual. But merely a passive consumer.
In this gamble and deception, along with corporate giants, politicians are also involved. They use the mediums to propagate their message. Thus people consider the propagated message as truth. Start believing it and thus there ideology and perspective got to change. These tactics can be a hindrance to the democracy and sovereignty of the country. The enlightenment that media promise somehow vanishes because of the huge enrollment of money. People themself need to enlighten. By becoming the active audience by actively analyzing, understanding every message. We can be saved from this mass deception through the mass medium. Just we need to be vigilant in our approach whenever we encounter a media product. we need to understand the hidden motive behind that content. We need to know who is the creator of the content. And what purpose the content fulfills for the creator. Thus content by media or medium of communication needs to be observed. To better understand them. To save ourselves from enlightenment as mass deception.

“Online Education and Digital Divide”


Recently our Union minister Prakash Javadekar said in the Lok Sabha, “No child was deprived of online education during the pandemic as the government had taken several steps in that direction.” Such a statement is nothing but a mere lie when we encounter reality.

A majority of Indian school students do not have the means or privilege for online education. Some face network and technical glitches. Some face electricity problem. The non-availability of gadgets is another problem. Accessible and compulsory education has always been a challenge in India. Right to education is something that is written merely on paper not exist in the real world. The pandemic broadened the pre-existing gap making online education a commodity of sheer privilege. During the lockdown, thousands of students have suffered due to the digital divide. Taking the example of the Indian state with the highest literacy rate, Kerala witnessed numerous cases where students took away their lives due to a lack of accessibility to digital tools. sometimes Internet accessibility act as a hindrance.

 the obvious failure of the system and concerned authorities witnessed from the devastating act of suicide by the students. Not just that; for powering devices, access to electricity is crucial for digital education. Some states such as Bihar and Uttar Pradesh have a severe problem with electricity.

In the rural area, the houses received electricity for less than 12 hours a day. most of India’s population lives in villages where only 15% of rural households have access to internet services. Whereas in urban areas, it’s 42%. Moreover, India witnessed a spike in unemployment during the lockdown affecting the livelihood of millions.

Especially compulsion of electronic gadgets for online education became a severe problem as in rural areas subsistence is very difficult. Not every rural person could afford expensive gadgets. In most households with a meager income, eating three meals a day was not guaranteed, purchasing costly internet plans or devices cost them a fortune. From mortgaging assets to cutting off on essential household expenses, families have done it all to make online education a possibility when the government schemes failed to reach the neediest. 

Although several NGOs, social groups, and individuals rose to link this digital gap by sponsoring smartphones and laptops, the negligence by the authorities can’t be overlooked. An ordinary Indian citizen expects its government is to at least acknowledge the problem. After all, how will one solve the problem if one does not acknowledge it!

Impact of Social Media

  1. The Impact of Social Media on Politics
    A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The study also finds that those who do get their political news primarily through social media tend to be less well-informed and more likely to be exposed to unproven claims that people who get their news from traditional sources.In comparison to other media, the influence of social media in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, then in the election of the first African-American president in 2008, and again in the Twitter-driven campaign of Donald Trump.The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups.
  2. The Impact of Social Media on Society
    Almost a quarter of the world’s population is now on Facebook. In the U.S., nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow.Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications, and entire online worlds that bolster their worldview, and then break into the mainstream.Without social media, social, ethical, environmental, and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.The flipside: Social media is slowly killing real activism and replacing it with ‘slacktivism’While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change. Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content.
    This passivity is a very human reaction when people are given options that absolve them from the responsibility to act. A 2013 study by the University of British Columbia’s Sauder School of Business found that when people are presented with the option of ‘liking’ a social cause, they use this to opt-out of actually committing time and money to a charitable cause. On the other hand, when people are allowed to show support in private, they are more likely to offer meaningful support by making a financial contribution.The researchers found that a public endorsement is meant to satisfy others’ opinions, whereas people who give in private do so because the cause is aligned to their values. This peer pressure may be a factor in the recent trend of political polls in the U.S. to misread voter intentions: people who respond to the polls may be answering how they think the pollsters expect or the way they think will please their peers, but in the privacy of the voting booth (or at home with a mail-in ballot), they vote according to their true preferences.
  3. The Impact of Social Media on Commerce
    The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue.Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. These functions are important in traditional brick-and-motor businesses and, obviously, in the world of e-commerce.Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers.
  4. The Impact of Social Media on the World of Work
    Social media has had a profound effect on recruitment and hiring. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. They allow people to create and market a personal brand.Nineteen percent of hiring managers make their hiring decisions based on information found on social media. According to CareerBuilder’s 2018 social media recruitment survey, 70 percent of employers use social networking sites to research job candidates.
  5. The Impact of Social Media on Training and Development
    Job candidates who develop skills in the latest and most advanced social media techniques are far more employable.A 2020 survey by OnePoll on behalf of Pearson and Connections Academy asked 2,000 U.S. parents and their high-school aged children about the “new normal” of high school. Sixty-eight percent of students and 65% of their parents believe that social media will be a useful tool and part of the new high school normal.Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions. Social media has contributed to the increase in long-distance online learning.Despite issues of lack of privacy and some instances of cheating among long-distance learners, this has not deterred social platforms from being used in education.

Cyber Attack

We are living in a digital era and now a days, almost everyone use computer and internet. Due to most of things are easily accessible online to us and we can perform various tasks digitally, our dependency on digital things has increased vastly, which has led to the increase in illegal computer activity, due to which people who are less aware of how things work in digital world are becoming venerable to such type of crimes. These crimes includes sharing of personal information publically or stealing of money from bank account.

A cyber-attack (which is usually performed by Cyber Criminals) is exploitation of computer systems, technology-dependent organizations and networks. Cyber-attacks use malicious code to alter computer code, logic or data, resulting in consequences that can compromise data of user or organization and lead to cybercrime, like information and identity theft. The people who commit cybercrime are called as Cyber Criminals. They commit such crimes in hope of gathering important data, or generating profits, etc. Cyber Crime is punishable by law in India, According to the IT ACT.

Various types of Cyber Attacks:

Cyber Attack can be classified into two Categories which are:

  • Web Based Attack
  • System Based Attack

Web Based Attack:

These are the attacks which occur on a website or web applications. It can be further classified into following type of attacks:

  • Injection Attack: It is the attack in which some data will be injected into a web application to manipulate the application and fetch the required information. E.g. SQL Injection, code Injection, log Injection, XML Injection etc.
    • SQL Injection – The cybercriminal exploits a vulnerability by inserting a malicious SQL statement in an entry field. The system does not filter the user input correctly for characters in an SQL statement. Criminals use SQL injection on websites or any SQL database.
    • XML Injection – an XML injection is an attack that can corrupt the data. After the user provides input, the system accesses the required data via a query. The problem occurs when the system does not properly scrutinize the input request provided by the user. Criminals can manipulate the query by programming it to suit their needs and can access the information on the database.
  • DNS Spoofing: In this a data is introduced into a DNS resolver’s cache causing the name server to return an incorrect IP address, diverting traffic to the attacker’s computer or any other computer. The DNS spoofing attacks can go on for a long period of time without being detected and can cause serious security issues.
  • Session Hijacking: It is a security attack on a user session over a protected network. Web applications create cookies to store the state and user sessions. By stealing the cookies, an attacker can have access to all of the user data.
  • Phishing: It is a type of attack which attempts to steal sensitive information like user login credentials and credit card number. It occurs when an attacker is masquerading as a trustworthy entity in electronic communication.
  • Denial of Service: It is an attack which meant to make a server or network resource unavailable to the users. It accomplishes this by flooding the target with traffic or sending it information that triggers a crash. It uses the single system and single internet connection to attack a server.
  • Man in the Middle Attack: It is a type of attack that allows an attacker to intercepts the connection between client and server and acts as a bridge between them. Due to this, an attacker will be able to read, insert and modify the data in the intercepted connection.

System Based Attack:

These are the attacks which are intended to compromise a computer or a computer network. Some of the system-based attacks are:

  • Sniffing: Sniffing is similar to eavesdropping. Criminals can do network sniffing with a software application, hardware device, or a combination of the two. Sniffing views all network traffic and it can target a specific protocol, service, or even string of characters such as a login or password.
  • Spoofing: Spoofing is an impersonation attack, and it takes advantage of a trusted relationship between two systems. If two systems accept the authentication accomplished by each other, an individual logged onto one system might not go through an authentication process again to access the other system. An attacker can take advantage of this arrangement by sending a packet to one system that appears to have come from a trusted system. Since the trusted relationship is in place, the targeted system may perform the requested task without authentication.
  • Trojan-Horse: It is a malicious program that occurs unexpected changes to computer setting and unusual activity, even when the computer should be idle. It misleads the user of its true intent. It appears to be a normal application but when opened/executed some malicious code will run in the background.
  • Worm: It is a type of malware whose primary function is to replicate itself to spread to uninfected computers. It works same as the computer virus.
  • Virus: It is a type of malicious software program that spread throughout the computer files without the knowledge of a user. It is a self-replicating malicious computer program that replicates by inserting copies of itself into other computer programs when executed. It can also execute instructions that cause harm to the system.
  • Buffer Overflow: It occurs when data goes beyond the limits of a buffer. Buffers are memory areas allocated to an application. By changing data beyond the boundaries of a buffer, the application accesses memory allocated to other processes. This can lead to a system crash, data compromise, or provide escalation of privileges.
  • Zero Day Attack: Itis a computer attack that tries to exploit software vulnerabilities that are unknown or undisclosed by the software vendor to the public.

Midnight’s children-Autobiography of the refuted characters

  Salman Rushdie has painted all the characters of this novel with dexterity. Postcolonial imagery has been masterfully depicted in this novel. The ideological aspect of being born at midnight has been efficiently described. Getting innate magical power is one of the aspects of this novel. Born in the middle of the night and gaining the freedom to be a citizen of independent India, has been described with expertise. The characterization of Salim and Padma has strongly increased the predominance of this novel. One of the major observations in the history of Indian independence has emerged here.

           ‘Midnight’s children’ refers to those who are in the middle of two completely different times. It’s a story about the transfer of different edges and with these come the direction of historical observation. Political persuasion has been evident strongly. The dual expression of fear and courage, an indomitable desire not to be invincible are sort of insight here. Inquisitive behaviour of the characters and their transfer are self-assimilation of themselves.

The spiritual manifestation of the author’s self-vision has been proclaimed through illustration. The pre and post independence precedents of independence are given entirely in this text.

June # The Pride Month

June is declared as the Pride Month to celebrate and create awareness about the LGBTQ+ Community. LGBTQ stands for Lesbian, Gay, Bisexual, Transgender and Queer. The Rainbow flag is LGBTQ Pride Flag, the colors represent the diversity of the community. The flag has been redesigned this year to include intersex people to the movement which was led by Valentine Vecchietti of Intersex Equality Rights UK.

The whole Pride month will be organized with various events, activities and initiatives to make people proud of themselves for what they are and shout out to the society with pride for their rights and show to the society the changes that have happened so far and those yet to happen.


The Pride Month is celebrated now because of the riot that happened in the past. ‘The Stonewall Uprising’ took place in New York on 28th June, 1969. American Constitution had laws banning homosexuality back then, the New York police often raided Queer bars and clubs and harassed Queer community people. Stonewall Inn was one of the most famous bar that allowed people to be themselves, it was raided frequently too but on that particular day the queer people did not take the slap and fought back which has brought changes in the world for better. The year after the riot, 1st Official Pride Parade took place on the Anniversary of the Stonewall Riots, with Christopher Street Liberation Day and the Parade is continued every year as a Tradition till date.


Kolkata’s Pride march on 2nd July 1999 is the first ever march that was organized in India and it was called ‘The Kolkata Rainbow Pride Walk’. There were only about 15 participants in the event. The year 2018 was the joyous year for the pride parade as the article 377 was shattered down and the LGBTQ+ community all over the country marched as freer citizens that year. After removal of the article many came out of their closet and opened up. India is still more conservative and the discrimination against LGBT community is prevailing. This situation could be changed by educating in schools, colleges and creating more awareness in the society and making people understand about the community.

Everyone should take pride in supporting, spreading love and knowledge about the LGBTQ+ People.

Importance of Books

BOOks play a quntessential role in every student life by introducing them to a world by imagination ,providing knowledge of the outside world ,improving their reading writing and speaking skill as well a loosting memory and intelligence one key benefit of inculating the habit of reading is the development of critical thinking skills.

Reading look increase your knowledge enhance your inventuness builds your vocabulary and generally makes you smarts .Books give plenty of joy to students ,and they learned a lot of things from books .They take them into a unique world of imagination and imporove the standard of living.Books help to insipre students to do hardwork with courage and hope .

Nepotism in today’s Bollywood

we are living in a feudal society, but still, nepotism permeates everyone. however, the film industry is trapped in nepotism.
Nepotism can be defined as an act of using power or position in an unethical manner to get the dear ones in the same field. It not only exists in business but also in the Bollywood industry. this topic has been raised many times in the Bollywood industry and unfortunately having a negative impact rather than a positive impact on the lives of celebrities. Before the incident of Sushant Singh Rajput, this topic was not discussed seriously. But after his death, Bollywood was trapped in nepotism and many celebrities were interrogated. many celebrities talked about nepotism openly. Some talked positively and some in a negative manner.
Kangana Ranaut came into the industry in 2006 with the movie Gangster. She was the one to raise this topic negatively as she labelled filmmaker Karan Johar as the flag bearer of nepotism in the show Koffee with Karan. Due to this, she gained prominence. She also called Tapsee Panu and Swara Bhaser outsider. After Sushant Singh Rajput death many actors were trolled and questioned on nepotism . Because of this, many celebrities also lost fan following.
We often say that some star kids are excellent actors and done their work very well. But we said some not all because some star kids don’t take their work seriously and due to the lack of seriousness films get flopped. Nothing is wrong with exercising power based on one’s family background/star kids, but at least chance should be given to the newcomers or outsiders and even to those who don’t have any connections or godfather in Bollywood. So, they can make their names and show their talent to the public.

Real Happiness

Today in this consumerist world, the actual meaning and definition of happiness got changed. Earlier the happiness lies within the relations between the people. But growing industrialization and materialistic nature. Change the meaning of happiness for common people. today’s happiness is not the smile of the people. But the luxury became the source of joy and happiness. Social media and the internet managed to make human beings individualistic. Relation and ties among the masses are just a matter of messages. The real happiness now lies in materials and luxuries. Humans want more and more. The never-ending demand and grief of the human have wiped the concept of the real happiness. It changed its meaning. It alters its values. The early tradition, rituals, and get together don’t matter anymore. Today rituals are just a matter of fun. People don’t believe in meeting with each other. Humans today happy in the isolation. With all the materialistic objects and comfort. But if material and luxury are not happiness. Then what is happiness? It is something that we get after seeing someone happy. It is something we get after helping someone else. By looking after anyone else than yourself. It means keeping aside the greed and doing generous work. It means sidelining your sorrow, ego for someone else happiness. The sad fact is that today humans do not look after happiness. Now the happiness doesn’t matter to humans. Human is lost somewhere in the consumerist world. And so human happiness also lost.
The need of the time is to look for the real happiness. To realize that real happiness comes when you do something for someone else. Materialistic things can give you comfort and luxurious life. But it can’t give you that warmth that happiness that feeling that a real human being can give you. Human being need to understand his/her role as a human And need to look after other people to there dearest one. So that along with happiness ,humanity can be saved.



Amongst the most noteworthy ‘Satyagrahi’, politician turned minister was the “little man” – LAL BAHADUR SHASTRI. Most people associate him as the second Prime Minister of INDIA for a brief period from 9th June 1964 to 11th January 1966 and seldom assess his importance on the basis of his Prime Ministerial period, but very few know about his previous political achievements. Therefore, in order to critically analyse his role in the making of India after independence, one has to consider from the very beginning of his political career.

LAL BAHADUR was born on 2nd October 1904 in Mughalsarai to SHARADA PRASAD and RAMDULARI DEVI. He lost his father when he was barely a year and a half old, for which his maternal grandfather HAZARI LAL took them to his house where Lal spent most of his childhood. He went to Harishchandra High School, it was here that Lal Bahadur’s heart throbbed with patriotism under the guidance of his teacher and mentor, Nishkameshwar Prasad Misra. He listened to Mahatma Gandhi and Lokmanya tilak’s speeches, being spellbound by their charisma, he realized there was no greater force than truth and justice. Thus, when Gandhiji started the Civil Disobedience Movement, Lal Bahadur not only left his school but also actively participated throughout the movement spreading the spirit of patriotism and nationalism. He then joined the Kashi Vidyapeeth – a nationalist school by patriots – where he took his degree in philosophy and came out as Lal Bahadur Shastri in 1926 to take up the responsibility of a nation builder.

He joined the Servants of the People Society founded by Lala Lajpat Rai in 1926 and became its third president after Purushottamdas Tondon. Tondon made him secretary of the District Congress Committee alongside his lifetime membership of the People Society. It was through these positions in Allahabad that Lal Bahadur carried out the first phase of his political career. He himself acknowledged, “ It was due to life membership of the Servants of the People Society that I got an opportunity to serve my country the most. Society has been instrumental in inculcating in me the true meaning of the term ‘servants of people’”. Lal Bahadur caught the attention of the congress “ top brass ” when he was elected in the U.P Assembly and his Land Reform Report became the basis of the Land Reform Legislation in 1937. Even during the Quit India Agitation, where all the congress leaders were arrested, Lal Bahadur kept hiding and continued the congress “underground” work.

Lal Bahadur Shastri

His return from the jail in 1945 and the Independence of India marks the second phase of Lal Bahadur’s political career. Pandit Govind Ballabh Pant appointed Lal Bahadur as one of his parliamentary secretaries. Impressed by his hard work and sincerity, Pant appointed him as the Police and Transport Minister in the Government when the position stood vacant. As the police and transport minister, he sought to bring a better understanding between the people and the Police Force. For this, he injected young men into the police cadre and created the Prantiya Raksha Dal – the second line of defence – which comprised young men from society who instilled a spirit of patriotism and discipline and years later fought the Chinese invaders bravely. He initiated nationalised road transport in UP, which established contact with the hitherto backward areas and brought trade and economic prosperity. He took a socially radical move by opening bus conducting jobs to women and enforced law and order with firmness and impartiality. When Nehru took over Congress Presidentship, he appointed Lal Bahadur as the General Secretary of the Congress Party Headquarters, which the latter accepted and moved to New Delhi in 1951. 

Lal Bahadur proved his skills and sincerity for which he was straightway included in the central cabinet as the Railways and Transport Minister. Lal bahadur had to take up “ the triple task of rejuvenating the railway administration and repairing the ravages of partition and providing more amenities to the ever-mounting number of passengers who were outstripping the capacity of the Indian railways.” He rearranged the travelling classes, introduced reserved three and two-tier accommodations, third class air-conditioned chair car and electric fans for the third class compartments and even solved the food problem, thus, bringing extensive relief to middle-class passengers. To improve railway efficiency, an Efficiency Bureau was set up along with a Security Adviser and a Railway Protection Force and was even responsible for the reconstitution of new units such as South-Eastern and Central Railways. He constituted Railway User’s Consultative Committee at every level and in 1954-55, approved the Ganga Bridge Project Administration for the construction of road cum rail bridge across the Ganga. These measures led to the advancement of the previously neglected sphere of Railways and inaugurated the process of making India.

In the 1957 elections, Lal Bahadur was given the Ministry of Transport and Communication for a short period, where he brought some changes in administration in accordance with the then economy. He was then moved to the Ministry of Commerce and Industry. His tenure saw remarkable progress in Commercial and Industrial fields. The Heavy Engineering Corporation was set up with the help of the Soviet Union and Czechoslovakia, Small Scale Enterprises and Industries were supported and Agro-Industries were encouraged. The Automobile Industry saw a boost in its output and these measures sought to eradicate the problem of Agricultural Unemployment and Underemployment. After the death of Home Minister, Pandit Govind Ballabh Pant in April 1961, he was appointed as the Union Minister for Home Affairs. In his new position, he faced the threat of Tara Singh in Punjab and the critical situation of Assam, where the former was a political demand; the latter arose out of language controversy. These turmoils threatened internal peace and order and disrupted the stability of the country.

Lal Bahadur was able to elope the problems and tactfully overcame the challenges. The Shastri formula was somewhat successful in re-establishing communal harmony in Assam, but the language problem was not only the “apple of discord” in Assam, rather generated tensions in other parts of the country, especially between the South and the North. He convened a National Integration Conference in New Delhi, where it was accepted that ultimately Hindi would become the national language but the need for continuation of English till the time Hindi was fully developed was also realised. The Conference set up a Permanent National Integration Council and appointed three committees, the Ashoka Mehta Committee, the Sampurnanand Committee, and the C. P Ramaswamy Aiyar Committee, to lay down the means to implement decisions. Lal Bahadur also devoted to administrative reform to curb corruption and inefficiency in the administration by setting up the Central Bureau of Investigation and appointed the Santhanam Commission. He even established the All India Board to promote the social and economic well-being of the most backward classes of India. In his tenure of the home ministry, he had to face the Chinese crisis and was to handle the state of emergency, where he is said to have played rather a “positive role”. His consequent visit to Nepal and establishing a cordial relation with the country earned him great prestige in the national arena.

Lal Bahadur enjoyed the confidence and support of the majority of the ministers for his gentle personality and his hard work. Even Jawaharlal Nehru relied on Lal Bahadur for his assistance and made him a “Minister without Portfolio” in 1964 when he himself was seriously ill. Thus, when ultimately the “banyan tree” fell, the question “ After Nehru Who and What?” became apparent. Between the two contestants, Morarji Desai and Lal Bahadur, the latter was appointed by the so-called ‘syndicate’ and the chief ministers, as the next Prime Minister of India without any strife. As the Prime Minister of India, Lal Bahadur retained the predecessor’s policy which he said, “ is beneficial to India and will be for the country in the future.” In his short tenure of 19 months of Prime Ministership, he had to face a lot of criticism along with problems. The main problems being Pakistan and Chinese invasions. In his dealings with the Chinese, he made it clear that the Colombo proposals alone could form the basis of talks and said ” we have gone to the utmost limit in accepting them” and there was no going beyond them. He, however, appeared to be more flexible with Pakistan, calling them kin and kith of Indians and believed that the two countries should live together in peace and harmony. His policy towards China and Pakistan was “one of persuasion without abandoning our basic principle.”

His main task as Prime Minister was to form his cabinet, which he did remarkably and brought Indira Gandhi into the cabinet as the Minister for Information and Broadcasting. Although his retention of Foreign Affairs evoked criticism, still he was highly accepted as the Prime Minister because of his “practical and vigorous policy to accelerate the economic growth of the country.” Along with his Prime Ministerial Ship, he inherited a” plateful of unresolved thorny problems.” Since his tenure was the product of the ‘Syndicate’ and some Chief Ministers, he owed to them, who by now acted as “powerful satraps” which ultimately slowed down the decision making and implementation process of the government. His tenure saw the food crisis affecting the economy where the prices increased 22% in 18 months. As an immediate action, he increased food import and spread the Fair Price Programme to the entire country. The Government established a Food Grain Trading Corporation, as an interim measure until the Agriculture Prices Commission took up the charge and an Adhoc Committee was appointed. The legislation was introduced for quality control of improved seeds and Irrigation along with Plant Protection was extended to the entire country. The initiation of the Green Revolution and the White Revolution also contributed to the improvement of the situation. The Prime Minister contributed to the rectification of the country’s development planning which was contributing to the problem of inflation. Even though the government was able to tackle some of the issues, the foreign exchange crisis and the southern language shook the foundation of the Shastri government.

The Kutch Incidents triggered from Jan 1965 between India and Pakistan which came to an end on July 1st with a cease-fire line. Pakistan again on September 1st, invaded Kashmir and war continued for 22 days, ultimately with the joint USA and USSR sponsored Security Council, adopted a resolution of cease-fire line from 22nd Sept. The international compulsion brought both Shastri and Ayub together at Tashkent under soviet premiere Alexie Kosygin. The Tashkent talks resulted in the signing of the famous Tashkent agreement on January 10, 1966, which ensured peace at that moment but failed to provide any permanent solution to the Kashmir issue. The government’s spokesman explained that even though the agreement could not afford any solution to the Kashmir problem, still its significance lies in the fact that both the countries despite differences, pledged to live together in peace and harmony as good neighbours.

Unfortunately, the action that gained him huge popularity and the time which favoured his grip over the Prime Ministerial position came to an end because of his unprecedented death by cardiac arrest the next day, i.e, 11th Jan 1966. Thus came to an end, the brilliant career of an outstanding politician-cum-minister, whose great achievement was to lighten the Indian people’s sinking spirits during the depressing years. Had he lived longer, he could have solved many knotty problems confronted by the country for which he remains to be criticised. The fact remains that during the first years Shastri confronted a series of crises that became the reason for his not getting time to rest back, think and formulate new policies. Thus, when he swam across the ” sea of troubles”, the critics narrated him as “a prisoner of indecision”. But from the start of his political career, his contribution for both the freedom movement and the making of a self-reliant, independent country India, can never be ignored or neglected. And thus, “the little man” from India will continue to be remembered by Indians forever.


MANKEKAR, D. R, ‘Builders of Modern India- Lal Bahadur Sashtri’, Publications Division, Ministry of Information and Broadcasting, Government of India, New Delhi, 1973

Chandra Bipan, Mukherjee Mridula, Mukherjee Aditya, ‘India Since Independence’, Penguin Random House Publishing, Haryana,2008

Designing the Buyer Centric Funnel

In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’.  A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.

Understanding the Funnel

The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers. 

  1. Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
  2. Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
  3. Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.
  1. Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
  2. Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
  3.  Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.

Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.

To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.

We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.

The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.

“The best sales questions have your expertise wrapped into them.”

-Jill Konrat


Dowry system is followed in India since a very long time. Our ancestors started this system for valid reasons but now it is leading to issues and problems in society. Dowry system started even before the British period. In those days, society does not use to consider dowry as a “Money” or “Fee” you have to pay to be brides parents.The idea behind the dowry system was, to make sure the bride will be financially stable after getting married. The intentions were very clear. Brides parents used to give money, land, assets to the bride as a “Gift” to make sure their daughter will be happy and independent after marriage.

But when British rule came into the picture, they restricted women to own any property. Women were not allowed to buy any property, land or assets. Hence, men started owning all the “Gifts” given to the bride by her parents.This rule changed pure dowry system into a evil! Now parents of the bride were looking at their bride as a source of income. Parents started hating their daughters and wanted only sons. They started demanding money as a dowry. Women were suppressed since they did not have equal rights as men. Grooms parents follow this rule to their advantage.
The new dowry system is creating problems in society. Poor parents do not get any groom who will marry their daughter without taking dowry. They have to take “Marriage Loans” to get their daughter married.Dowry is becoming a nightmare for Women. The cases of infanticide are increasing. Poor parents do not have any other option. They cannot afford to have a girl child, and hence they are intentionally killing infant girl. More than 8000 women are killed because of Dowry!It is very clear that Dowry is creating violence. Groom’s parents are misusing this pure tradition. And they are not aware that they are misusing it, because they are not educated about the traditional dowry system. Everyone is just following the new dowry system blindly.
Dowry is complete injustice with women and does not give women equal status in society. Because of dowry men will always be superior to women. This is creating a mess and negative environment in society.Under the Dowry Prohibition Act, taking or giving dowry is a crime and illegal. If you see someone taking or giving dowry then you can lodge a complaint against them.
Dowry system is good unless and until it is considered as a gift given to the bride by her parents. If the groom’s parents are demanding money to get married as a “Dowry” then that is completely wrong and illegal.The dowry system is a deep-rooted problem and has affected young women mentally, emotionally, and physically. The demand for money or any assets makes the young woman a liability to her parents.
Dowry system can be stopped by the following reasons:
Educate your daughters.
Encourage them to have their own career.
Teach them to be independent and responsible.
Treat them (your daughter) equally without any discrimination.
Do not encourage the practice of giving or taking dowry.

Baby steps to perky- healthy life

We are in the 21st century and here we discuss the preliminary steps to our perky healthy life. Do you feel energized, refreshed, and ready to go when you are about to start your daily routine?

Anyhow, we heard that proper nutrition with good healthy dietary food habits with adequate exercise would lead to the route of good health.

What does self-love mean to you?

To me, self-love is choosing to fill my body with healthy food. Healthy foods give positive energy and they lift my whole mood. It’s all about the choices we make, instead of candy go for fruits, as well as butter with avocados.  being kind and gentle with yourself with whatever mistakes you do.  Listening to yourself, what you need, and doing what it takes to nourish and support in every day with your diet, boundaries, etc.  Precisely, allowing yourself to experience and enjoy the amazing pleasures the earth has to offer and always striving to the best version you can be.

Well, everyone wants glowing clear skin, but for some of us, it doesn’t seem to works. Some foods are good for the skin! Nutrition plays a big role in the health of,  your skin. Next to adjusting is drinking a lot of water.  focus on the good fats, such as fatty fish, nuts dark chocolate, avocados, and poached eggs. distinctly, the Intake of more fruits and veggies to your healthy meals can stabilize your hormone level.

our human body is made up of about 75% of water. Water carries oxygen and nutrition to our cells. There is a number of all developed to monitor use health state, like your hydrating level, pedometer, fitness, medication, podcasts to boost up your mind and to replenish your heart. To function properly, your body, every cell of the body needs water.

Just as your body requires food on regular basis, it needs water in sufficient amounts also. Literally, the own fact a person can survive without food for three days, but not without water because it can kill a person.

We should not consume it on other beverages like tea, coffee, drinks. etc. indeed it actually is the consumption of water. Increase your water intake, your body will thank you for it.

So, try to always fill your plate colorful with more fruits, veggies, and nuts once a day,  which surprisingly all the kids get fascinated towards those colorful things that induce them to eat the food, which gives nourishment and also intake of vitamins and nutrients which keep them more fluffy and healthy. Not only for children but people, be conscious of what you intake and also control your cravings for all packaged foods.

It took me years to learn that you need to be in a correct headspace with the correct mindset to deal with the health issues whatever you go through.  A lot of guilt roots from the thoughts that you’re thinking, not with the food. Food is unbiased, it’s what you think about them that makes it either good or bad. Build a healthy life routine and live a healthy lifestyle.

Menace of Misinformation

Photo by ThisIsEngineering on Pexels.com

Online content is the new storehouse of information for people. Many online platforms are working in the field of information dissemination. Social media is one of them. The content posted here is not first hand. These platforms rely on other online sources for information and modify it to avoid plagiarism. This modification often takes the form of the intentional addition of more spice to the news to make it interesting and attract readers. This leads to disinformation and misinformation. Now it is becoming a menace at a global level.

The main reasons for misinformation include-
-Lack of proper research- Without knowing the adverse effects of misinformation online content authors post wrong facts mostly due to lack of knowledge and ignorance.
-Cascade effect- When one author refers to a wrong source that is already corrupted by modification, the content is bound to convey the wrong message. The chain of misinformation goes on and in many cases, the meaning of the fact changes completely.
-Social media platforms work to maximise likes and views. To attract audience facts are often misconstrued intentionally. This can take a dangerous turn like raging communal intolerance among people. The mob lynching cases are examples of the terrible effects of cooking facts.

Spreading rumours is not new. It is just that with the use of the internet, rumours spread like wildfire. Religious intolerance, casteism, and hatred have become prevalent. Thus to break the chain the government of India took stern measures. The latest tussle between WhatsApp and the government is a result of this. The new IT rules, 2021 is an attempt to control the free flow of misinformation. Its provisions with regard to disinformation include the following-

-It categorises social media intermediaries into- social media intermediaries and significant social media intermediaries
-In case due diligence is not followed by the intermediaries then the harbour provisions mentioned in section 70 of the IT act that gives them legal immunity will not apply.
-The grievance redressal mechanism was made mandatory. The grievance officer will have to take note of the complaint within 24 hours and resolve it within 15 days. A monthly compliance report must be submitted enlisting the complaints.
-Significant social intermediaries especially those providing messaging services shall enable tracing of the originator of first information. It is required only for prevention, detection, investigation, prosecution or punishment of an offence related to sovereignty and integrity of India, the security of the State, friendly relations with foreign states, or public order or of incitement to an offence relating to the above or in relation with rape, sexually explicit material or child sexual abuse material punishable with imprisonment for a term of not less than five years.
-An intermediary upon receiving actual knowledge in the form of an order by a court or being notified by the Appropriate Govt. or its agencies through an authorised officer should not host or publish any information which is prohibited under any law in relation to the interest of the sovereignty and integrity of India, public order, friendly relations with foreign countries etc.
-Publishers of news on digital media have to follow the norms of the Journalistic conduct of the Press Council of India and the programme code under the cable television networks regulation Act, 1995.

There was an uproar against the new rules. Few people interpreted the new rules as an attack on the right to privacy. The debate is still going on.
During the pandemic footfall of people and the average time spent on social media skyrocketed. Misinformation about the vaccine and the virus was circulated which became a huge problem in dealing with the pandemic. Vaccine hesitation instead of promotion of vaccine was spread via social media and this delayed the progress of immunization. The solution to the problem lies in building trust in the government so that the public can differentiate between fact and fake. Educating people about the disasters of misinformation so that people voluntarily give a second thought about posting content online.
Coercive actions cannot improve the situation of misinformation ‘cause people have the freedom of speech and expression envisioned in article 19 of the constitution of India. Hence nudge or behavioural nudge can be the way forward in dealing with misinformation avalanche. The realization that with freedom there comes responsibility people will become responsible Internet users.

How does social media influence consumer behavior?

More purchasers are present via social media networks than at any other time. Purchasers are searching for surveys and suggestions. In this way, it’s fundamental to have a conspicuous online presence on different social media stages.

The most recent pattern in showcasing is the presentation of social media. Social media has the ability to impact possible clients from the beginning until the phase of a buy and past too.

To get going, shoppers need mindfulness about your image and its contribution. At a later stage, when they begin to limit their decisions, you need an online media influencer to persuade their decision. A steady discourse between the client and the brand is vital for keeping the relationship solid. An appealing and enlightening substance can stick the clients to your image.

Here are 4 manners by which social media impacts customer conduct:

Builds product awareness

Social media is an enormous impact on purchasers when they are endeavoring to assemble mindfulness about a specific item. At the point when individuals deal with an issue, they begin looking for an answer. Yet, the greater part of the occasions individuals don’t know which item or administration will take care of their issues.

How individuals become acquainted with about your item? A huge part of the crowd becomes acquainted with your image through the substance that is dispersed via social media.

The point of each business is to impact shopper conduct. On the off chance that you don’t have a brand presence via social media, you are passing up a significant chance to impact your customer purchasing conduct.

social proof as a greater force of buying descisions

Social media has brought about the advancement of social verification as a more prominent power for purchasing choices. Social verification has arisen because of the inclination of individuals to impersonate the conduct of individuals around them or individuals who mirror individuals who have an impact on them.

Glad clients will in general approach commending the items with likes, offers, audits, and remarks via online media. Advertisers are making social space more straightforward by sharing audits, remarks, likes, tweets, and pins of their cheerful clients to create brand trust and increment transformation rate.

Sharing tributes, contextual investigations, pictures, remarks, and recordings of glad clients will assemble more noteworthy trust and will function admirably on your arrival, page, counseling page, and sign-up page too.

The force of social confirmation can’t be subverted when online media has become a vital piece of purchasers and vendors. Social advertisers hoping to sell their items ought to have a strong social verification in a type of contextual analyses, pictures, video, unit cast meetings, and influencers as a component of their selling methodology. This will in the end expand the change rate.

promotions, discounts, and details on social media

Numerous web-based media clients have pursued web-based media gatherings/discussions that they are keen on. At the point when shoppers see advancements, limits, and arrangements via social media, it impacts their purchasing conduct.

Social media is an economic stage that gives brands moment reach to billions of dynamic web-based media clients. Brands ought to guarantee that the intended interest group sees your items, likes them, and offers them via social media, which assists with impacting buyer conduct.

social media influencers

Purchasers are bound to purchase when they get suggestions from an individual they trust. Big names and well-known individuals move their crowd and impact their purchasing conduct.

For instance, a powerful gamer would support gaming and tech items. Customers via online media admire these influencers for suggestions and guidance on items. A positive impact will urge the purchaser to purchase the item.

Influencer advertising can do something amazing for your image by drawing in more clients. Numerous advertisers are supplanting superstars with YouTube, Instagram, and Snapchat influencers. These online stars are giving unfiltered input on items, and purchasers love it.

Social media, which incorporates the substance, visuals, advancements, limits, and influencers, can impact the purchasing conduct of shoppers.

The impacts of social media on buyer conduct can’t be overlooked by brands and organizations.

IN TRICHIRAPALLI Civic body begins mass cleaning in four wards


body begins mass        

                  cleaning in four wards






The Tiruchi City Corporation on Thursday kicked off a mass cleaning drive to clean up solid waste dumped in public places. Four wards within the city limits have been identified, where the mass cleaning will be enforced.The Minister for Municipal Administration, Urban and Water Supply, K.N. Nehru had instructed the officials of the civic body to conduct a cleaning drive at some road corners and junctions of arterial roads in ward number 57, 58, 59, and 60. The people residing in these wards had met the Minister and expressed their grievances about waste management and garbage collection in the area. He instructed the officials to organise a one-time mass cleaning, including the removal of debris, construction waste, desilting of stormwater drains, and clearance of garbage from empty plots and public areas.”We have diverted staff from other wards to ensure that the work is done in the four wards within a couple of days,” S. Sivasubramanian, Corporation Commissioner, said.The public will also be instructed to ensure clean surroundings and avoiding public dumping of wasteDuring the cleanliness drive, sanitary workers will also instruct residents to refrain from dumping the waste in public spaces, and instead hand it over to the garbage collectors who will visit their homes every day,” he said.

            And More than the trichirapalli

 Trichy Corporation

takes up drive to d



Tiruchi Corporation is pushing ahead with a drive to clear silt accumulation from major drainages across the four zones in the city as a step towards ensuring quick draining of rainwater during the monsoon.The drive has been taken up under the instructions of Minister for Municipal Administration K.N.Nehru. Silt has been cleared from 10,083 metres of drainage canals in various parts of the city, Corporation Commissioner S.Sivasubramanian said in a statement. Providing details of the works taken up in the city, Mr. Sivasubramanian said 30 drainage canals for a length of 2,870 metres had been desilted in K.Abishekapuram zone. In Srirangam zone, silt was removed from 755 metres in 11 drainages. In Golden Rock zone, 16 drainages had been covered so far for a total length of 3,920 metres. In Ariyamangalam zone, silt accumulation had been removed from 23 drainages covering a total length of 2,538 metres.Mr. Sivasubramanian said special teams headed by officers in the rank of assistant commissioners had been formed to plan and supervise desilting operations streetwise in the city. The officers were reviewing the works on a daily basis and all projects would be completed ahead of monsoon. In is trichy.


By : G Gnana Priya dharshini





Nuclear energy is a major source of clean power everywhere in the world. It is considered to be an efficient power source, as it produces lesser carbon dioxide and operate for a longer period of time. a strong nuclear energy program of a country is essential for energy security and national prosperity. Nuclear power plants are fitted with complex set of safety and security features but an uncontrolled reaction can result in widespread air and water contamination. In the nuclear waste is not disposed off properly, it could also result in hazardous land pollution.

As Nuclear power plants create a lot of hazardous waste in the form of radioactive wastes such as uranium tailings, spent reactor fuel and other such radioactive materials, these wastes can remain radioactive for thousands of years and pose dangers to human health. There are always concerns associated with transportation, storage and disposal of nuclear wastes and even nuclear fuels nuclear disasters are capable of producing large damages to human health and the environment. The radiation release associated with nuclear disaster causes significant acute and chronic problems in the immediate environment as well as over a wide geographic area over longer periods of time.


Nuclear hazards refer to the incidents involving the release of significant levels of radioactive materials and exposure of general public or the natural environment to nuclear radiation. The nuclear hazards primarily affect public health due to direct exposure to radioactive materials, inhalation of radioactive waste, ingestion of contaminated food, water etc. and long-term exposure to radioactive materials in the environment that leads to acute or chronic health and environmental damage.

Due to radioactivity, even a small amount of radiation exposure can have serious biological consequences due to nuclear hazards The radioactive elements emit high energy particles that cause damage to environmental resources. Radiations emitted due to hazards in nuclear facilities can result in mutations in DNA, burns and radiation sickness, weakness, nausea, hair loss etc. Contamination of natural resources further aggravates the potential of nuclear hazards nuclear hazards can be created by man through the mining of radioactive materials, careless handling and processing of nuclear fuels, storage of radioactive wastes, carelessness in safety protocols while operating reactors, as well as improper use of devices that are used to give radiation therapies in hospitals, clinics etc.


  • Nuclear Accidents Nuclear energy has been considered as environmentally safe and potential source of energy. If nuclear facilities producing nuclear energy are not put under strict safety measures, there are chances that nuclear accidents may occur. Nuclear plants have huge amount of radioactive maternal for generation of nuclear energy The radioactive elements if escape into the environment, proves most harmful for the immediate land, air and water resources as well human health. If nuclear power plants are operated with flawed design, then too nuclear power plant accidents occur. For e.g., Chernobyl Nuclear accident, 1986, Ukraine.
  • Nuclear Waste Handling Radioactive nuclear wastes are categorized as low level and high level wastes the handling and disposal of these wastes if not performed according to standards prescribed for handling wastes, then nuclear hazards can take place because of leakage of this radioactive material. Radiation waste cannot be degraded or treated biologically or chemically. The only options are either to contain the waste by storing them in closed containers, having radioactive protection or disposing them at remote locations.
  • Mining of Nuclear Fuels Mining and extracting nuclear fuels such as thorium, uranium can turn into a nuclear hazard if safety precautions are not taken Mining increases exposure to humans by moving radio materials from below the Earth’s surface to the top These substances are usually mined with safety gears and protective equipment Exposing the natural environment such as trees, plants, water, animals to radioactive elements during mining also increases hazard risks.
  • Spilling of Radioactive Elements Spilling occurs due to marine accidents which are due to accidents of ships carrying nuclear materials and radioactive elements Spilling in water bodies causes harmful effects on marine life, contaminate water resources and ends up killing thousands of marine florals as well as faunal species Contaminated water supply in households can have drastic effects on human health.
  • Radiation Based Tests Radiation has been used in several medical therapies such as Chemotherapies for cancers Exposure to medical based radiotherapies leads to deaths and other complications Radioactive elements leaking out of medical facilities can cause fatal nuclear hazards.
Nuclear power: how might radioactive waste water affect the environment?


Nuclear hazards cause large amounts of nuclear wastes to be released in the environment this contaminating air, water and land resources. It is essential to contain nuclear material and facilities having nuclear materials safely. The harmful effects of nuclear hazards include:

  • Radioactive materials released from nuclear hazards cause mutations in the DNA thereby affecting genes and chromosomes. The genetic makeup of future generation is affected due to these mutations. It leads to several incurable birth defects.
  • Radiations can kill essential flora and fauna, important environmental species and can make land and plants etc. toxic and critical species are also affected. It results in huge damage to biodiversity.
  • Damages caused by different kinds of radiations also include direct physical harms such as burns miscarriages, cancer, bone defects, eye diseases etc. Even a small exposure to radiation can cause adverse effects. Damages that occur over longer periods are spread over for generations.
  • Natural resources such as land, soil, forests, water bodies like rivers, ponds, oceans get affected by nuclear wastes and nuclear elements. Contamination of natural resources affects large number of people living in urban as well as rural areas.
  • If nuclear accident sites are not treated and managed properly, it could result in human infectious diseases due to contaminated water and soil in a region.
  • Children are at particular risk from nuclear radiations. High doses of radiation increase cancer risk early in the life of children. Lifetime cancer risk significantly increases among children due to exposure to radiation.
  • Nuclear hazards increase the pressure on land as soil and water resources are contaminated and therefore lesser land is available for agricultural purposes. The microorganisms present in land and soil also pet killed due to insufficient oxygen which reduces soil fertility.
  • Nuclear hazards also reduce human immunity to fight against diseases and infections. This makes people vulnerable to infections. It further increases the chances of disease risk in the population.
Looking for a Trash Can: Nuclear waste management in the United States -  Science in the News


Nuclear hazards can pose serious risks to environment, humans and animal and plant life. Nuclear hazards can be mitigated by taking following measures:

  • There must be robust design and construction of nuclear reactors so that any fault does not occur during operation of the reactor.
  • Medical devices involving nuclear fuel and its use sold be used with caution to prevent any undesirable exposure to nuclear material.
  • Leakage of nuclear materials, radioactive elements, careless handling of radioactive elements must be fully ensured before carrying out any operations in nuclear facilities.
  • There should be regular monitoring of areas that are prone to nuclear hazards.
  • Nuclear wastes should be disposed properly as to prevent any long-term presence of radioactive material. Long term presence of radioactivity results in hidden and unwanted effects on human lives for longer periods of time.

What happened after Mahabharat

No one told us what happened after the Mahabharat war. Mahabharat is the greatest epic ever written. It has a deeply rooted impact on culture and on the way people behave today. The Kurukshetra war is considered one of the bloodiest war ever fought in human history. What is known is that the Pandavas won and the Kauravas lost. So what exactly happened after the Pandavas won?

After winning the Kurukshetra war the Pandavas are crowned as rulers of Hastinapura. With Yudhishthira leading the affairs. Afflicted Gandhari curses Lord Krishna wishing him and the whole Yadav clan a painful death just like her sons. The Pandavas began to rule Hastinapura for 36 long years. Meanwhile, Gandhari’s curse to Lord Krishna began to work.

Many unpleasant events took place in place in Dwarka. Where Krishna lead an exodus from the entire Yadav’s clan to Prabhas. In Prabhas there is a murderous rebellion among the clan and the Yadav’s end up killing each other to the point of annihilating their entire race. While trying to extinguish the rebellion a hunter mistakenly shoots an arrow at the mortal Lord Krishna and finally kills him.

From then on Lord Krishna merges with Maha Vishnu and leaves his mortal human body. After the demise of Lord Krishna Ved Vyas tells Arjun that the purpose of his and his brother’s lives is over. At approximately the same time Dwaper-yuga is about to end and Kali-yuga is about to start. Looking at the chaos and Adharm that seeps into his kingdom, Yudhishthira crowns Parikshit as a king and the Pandavas along with Draupadi decide to climb the Himalayas as final penance to reach heaven. Lord Yumraj (god of death), in the form of a stray dog, joins them on the way to the top.

As they started climbing the Himalayas they began to die. It starts with Draupadi and Bheema is the last one to die. The reasons for their death are associated with their desires, issues and troubles caused by their pride. Only Yudhishthira who was not proud of anything along with the dog arrives at the gate of heaven over the Himalayas. At the gates of heaven Lord Yumraj disguised as a dog reveals his identity and before letting Yudhishthira enter the sky he takes him to travel through the gallows of hell. In hell, he witnesses his brothers and Draupadi redeem their sins. Lord Indra then takes Yudhishthira to heaven and promises that his brothers and Draupadi will be there. This is how Lord Krishna and the Pandavas left the mortal world.

After that, the kali yuga began which is wrold as we know it ‘Today’.

Biden Rules begins

President Joe Biden has baited office in a country looking prominently different than it did on his forefather’s inauguration Day.Covid19 has killed more than 4,00,000 Americans, with a big part of socio-economic toll impute to federal Mismanagement, The US has also renounced its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s everywhere, snicker at its post-truth misadventures. This month’s attack on the capital represented the domestic broadcast has poisoned the polity. In the short, the new administration has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference.

The promise of a new dawn is both powerful and credible. The diversity, temperance, and experience of the incoming cabinet strongly suggest that they have a good measure of the problems at hand, and the ambition to attempt solutions one clear aspirational target is 100 million doses of covid19 vaccines n the first 100 days. Then, Janet L Yellen, who will be the new treasury secretary and America’s top economic diplomat, has verbalized as priorities both addressing the economic damage of the pandemic at home and repairing relationships with various allies abroad to take on china’s (illegal, unfair and abusive practices) collectively.
After the vain of institutions and Clutter or flailing seen in the Trump years, it will indeed take solid international cooperation to revitalize the global rules-based order. The incoming secretary of state Antony Blinking has shown a welcome so be saying,(We’ll engage the world, not as it was, but as it is)Pragmatically speaking, rebukes on human rights issues for India may be part and parcel of Washington’ liberal festival alongside the many Indian and American in the Biden Team.

A line over endorsement for Aducanumab, new medication for Alzheimer’s sickness.

Aducanumab, a new drug for Alzheimer’s disease and brought over for approval. FDA approved a drug for Alzheimer’s disease. There are millions of  people suffering from Alzheimer’s disease globally. Of them, about 1/4th million are in the US, where the drug has been approved for usage. The approval came within the medical circles over the procedures in recommending its use for the debilitating disease.

Aducanumab, new medication for Alzheimer’s sickness and line over approval. The FDA supported a medication for Alzheimer’s infection. This choice of the FDA has gotten questionable with specialists saying that clinical preliminaries of the medication had returned unsatisfactory.There are more millions of individuals experiencing Alzheimer’s sickness all around the world. Of them, around 1/4th million are in the US, where the medication has been supported for usage.Developed by Biogen, the medication named Aducanumab is said to hinder the movement of Alzheimer’s sickness that influences the working of the cerebrum. The endorsement came following a very long time of discussion inside the clinical circles over the strategies in suggesting its utilization for the incapacitating infection.

Alzheimer’s sickness is the most widely recognized type of dementia and contributes to 70 %of the cases. As indicated by the World Health Organization (WHO), it is a disorder wherein there is disintegration in memory, thinking, conduct and the capacity to perform regular activities.Dementia is one of the significant reasons for handicap and conditions among more seasoned individuals around the world. The sickness has a physical, mental, social, and financial effect not just on individuals who are experiencing it yet in addition on close families.The illness, arranged in three phases, is related to indications like absent mindedness, forgetting about time, having expanding trouble with correspondence, trouble in perceiving faces and encountering conduct changes that may heighten and incorporate hostility.

Aducanumab, which will be sold under the brand name of Aduhelm, is a monoclonal immune response that lessens amyloid-beta, which is a protein that prompts plaque development in the mind. Plaque arrangement occurs because of the aggregation of flotsam and jetsam in the cerebrum from neuron breakdown. The medication works to moderate the crumbling interaction of the cerebrum by decreasing this plaque development. Nonetheless, there is no proof to help that the medication will help in memory recovery.

While Aducanumab has been endorsed by FDA, there has been a significant debate over the clinical preliminaries directed to test the medication. The endorsement depended on two stage 3 preliminaries. While the first showed some improvement in quite a while, the second neglected to show any benefit.During the clinical preliminaries of the medication, 40% of the stage 3 preliminary members, who got a higher measurement of Aducanumab, experienced cerebrum expanding or dying. As indicated by reports, most were either asymptomatic or had migraines, dizziness or sickness. Nonetheless, no stage 3 member passed on because of the medication trial.The endorsement is a takeoff from the FDA’s set up measure that requires two persuading concentrates before a medication is utilized. Researchers are stressed that the choice could settle for less needed for getting a clinical item supported. The FDA has now requested that Biogen direct another clinical preliminary.

Women empowerment

Amongst covid-19 pandemic, 2021 budget has potential to increase women labor force participation up to 2 percent this year.

Nirmala Sitaraman, Minister of finance, the government of

India shared that budget 2021 has the potential to increase the employment of

women. COVID-19 pandemic had disproportionately impacted women

forcing them to drop out of the workforce. The women labor force participation according to the center comes down from 25 percent to 21 percent, due to job loss by women. In urban India only 12 out of every 100 still employed are women, a shocking

statistic, down from the already low 18. No doubt the covid 19 pandemics have resulted in many challenges such as pay disparities and expensive child care is an economic downturn that hit women workers measurably harder than men. Whenever the economy shrinks people lose jobs, then look for another job but women aren’t sitting it out so much as being pushed out by disproportionate job loss, 

lack of child care, pay disparities, and lack of public policy to support working women. women with children are much more likely to report that working from home has hurt their productivity and affected their careers  .there are three drivers of increased women labor force participation 1.Jobs that exist in locations where the woman has family support.2) Contemporary and new skilling (like digital marketing, for instance) that allows for marketability3) A government mandate that enables small businesses to be rewarded for hiring more women. The allowance of women to work in all shifts is a move towards reducing the gender divide brought in by COVID-19. This will help industries such as IT and BPO in Special Economic Zone’s, manufacturing companies in sectors such as Textiles, Pharma- as well as large organizations with a national presence. The textile industry, one of India’s ancient industries that employ the largest numbers of women has received a big stimulus with the announcement of seven Textile Parks. The third aspect which would allow small businesses to be rewarded for hiring women has not seen any pull in any of the budgets presented in the few last years. Large organizations in metropolitan cities have already bought the business case for both genders that led to women’s employment being enhanced. It is the 2 and 3 level metropolitan cities and towns that need the influence of involvement. And this is where there is a large population of women – educated, career-seeking, and yet unable to earn

reasonable money due to the non-availability of jobs matching their aspirations. As per data, young women in the age group of 20-24 across urban locales, are more interested in being employed than similar-aged women in rural India. As such, this is a very important talent pool, waiting to be engaged. The BPO and micro-enterprises in these locations will require a stimulus to engage women more proactively. Had the budget addressed this, by providing a bit small, yet encouraging a sum of money to employers of women, India would have seen a jump in women’s job creation to almost double-digit increases, which will have a multiplier effect on the economy.

World day against child labour- Prevalence of child labour

Children around the world are routinely engaged in paid and unpaid forms of work that are not harmful to them. However, they are classified as child labourers when they are either too young to work, or are involved in hazardous activities that may compromise their physical, mental, social or educational development. In the least developed countries, slightly more than one in four children (ages 5 to 17) are engaged in labour that is considered detrimental to their health and development.

Africa ranks highest among regions both in the percentage of children in child labour — one-fifth — and the absolute number of children in child labour — 72 million. Asia and the Pacific ranks second highest in both these measures — 7% of all children and 62 million in absolute terms are in child labour in this region.

The Africa and the Asia and the Pacific regions together account for almost nine out of every ten children in child labour worldwide. The remaining child labour population is divided among the Americas (11 million), Europe and Central Asia (6 million), and the Arab States (1 million). In terms of incidence, 5% of children are in child labour in the Americas, 4% in Europe and Central Asia, and 3% in the Arab States.

While the percentage of children in child labour is highest in low-income countries, their numbers are actually greater in middle-income countries. 9% all children in lower-middle-income countries, and 7% of all children in upper-middle-income countries, are in child labour. Statistics on the absolute number of children in child labour in each national income grouping indicate that 84 million children in child labour, accounting for 56% of all those in child labour, actually live in middle-income countries, and an additional 2 million live in high-income countries.

How to stay fit?

Staying fit is almost everybody’s concern. We can either hire a personal trainer or we can start doing it by ourselves. We could’ve often worried about ourselves for having a big tummy. And we love to eat food also. Staying fit is not an easy task. It requires lots of hard work. We can start doing exercises by installing apps on our phones. There are many apps that will provide you customized workout plan for you and you have to implement them in your daily life to become fit.

But, if we use these apps we should be genuine and have to follow their rules strictly to get fit. If we skip any steps in the middle then it is our loss. Because they are not gonna scold or punish you for not following the rules. They won’t spoonfeed us. We have to monitor ourselves. We have to follow their guidelines some of they are paid. And if you do not follow then your money will get wasted. So, be confident before investing your money in becoming fit.

While we plan to become more fit, the most important thing is to stay positive throughout the entire journey. We can’t expect the result in a day itself. We should not get frustrated just because we couledn’t achieve them in a week itself. We should slowly monitor our growth from day one and you will gradually find a change in your body by practising these techniques. 

Often keep this in mind before you start to work out don’t forget tp warm up yourself. Starting the exercise straight away without doing warm up exercises will make your body pain and you will lose the potential and energy to complete your workout. The most important thing doing this you have to follow some diet. You can’t expect to stay fit by doing the exercises itself. Taking a proper diet will also play an important role in your staying fit part.
Drink lots of water when you wake up. In fact, that should be the first thing you should do when you wake up. Drinking lots of water is good for our digestive system, Again don’t force yourself on the first day itself. Start by drinking one glass of water on day 1 and take it gradually to two or more glasses. 

When you do aerobic or zumba exercises it will make your heart rate goes up and will help you to burn the maximum amount of calories. People who love to walk can do walking. Walking is also a good exercise to reduce your weight and to stay fit. You can install a calorie burner and step count app in your phone. It is simply called as pedometer. You can even buy a fitness smart band. This will help you to monitor the amount of calories you burned. When you see the count you will get the most needed energy to do it every day.

Cycling is one of the best exercises. It gives work to all over your body. You can cycle at least 20 minutes a day when you are a beginner. If you are good in cycling then you can increase your time limit. No matter whatever you do, don’t push yourself in the first day. Because your knees will start tremble and you will find it difficult to climb stairs. Your day will become so hectic. The reason is all your energy got drained in doing exercises. Slow and Steady wins the race. Keep this in mind before start doing any workout.

WhatsApp’s new privacy policy.

Identifiable living individual and includes names, email Ids, ID
card numbers, physical and IP addresses. Data is the large
collection of information that is stored in a computer or on a
network. Data is collected and handled by entities called data
fiduciaries. The processing of this data has become an
important source of profits for big corporations. Companies,
governments, and political parties find it valuable because
they can use it to find the most convincing ways to advertise
online. The physical attributes of data where data is stored,
where it is sent, where it is turned into something useful are
called data flows.

WhatsApp’s decision to delay the update of its privacy policy,
following a backlash from its users, is an implicit
acknowledgement of the increasing role played by
perceptions about privacy in the continued well-being of a
popular service. Problems for the Facebook-owned app
started earlier this January when it announced an update to
its terms of service and privacy policy, according to which users would no longer be able to opt out of sharing data with

February 8 was kept as the deadline for the new terms to be
accepted. This triggered a mass withdrawal from WhatsApp,
the likes of which it has never encountered, not even in the
aftermath of the Cambridge Analytical scandal, which did
bring a lot of bad press to its parent, or when the messaging
app’s co-founders called it quits a few years ago. The
WhatsApp policy update has clearly spooked many users,
who, concerned about their privacy getting compromised,
have shifted to alternative platforms such as Signal and
Telegram. WhatsApp has asked for data which contains your account
information such as Phone number, the name attached to
the account, the profile photo you currently have for
WhatsApp, the device you are using, the time when you have
been online, all your contacts, all group names of which you
are a part of, the device type, the IP address, device build
number, device manufacturer, details of the web/desktop
version and the platform which is used for WhatsApp Web,
your Status.

It also has the exact time when you set the
current profile photo and the current status message. The list
includes all contacts with whom you would have chatted on
WhatsApp, and only the mobile phone numbers are
mentioned. It also has your settings for the app, including the
privacy settings for Last Seen, Profile Photo, About Privacy

and Status Privacy. It also includes a list of the all numbers
you have blocked and whether you have Read Receipt on or
off. The issue has once again raised questions about what
constitutes legitimate uses of data and how businesses,
governments and political parties can and cannot use data .A
White Paper produced by a government-appointed
committee, headed by retired judge B.N. Srikrishna , which is
formulating a national data protection law for India and its people to safeguard there interest.

The problem faced by students during online class

The students are finding very difficult while attending the online class due to this pandemic it has been changed the educational way of students learning to e_class which turned to digital media platform online class from past 1 and half year students are studying in online classes the way of education systems is totally changed studying in offline mode and online mode is very different offline mode class is enjoyment, joyful, peaceful, healthy, stressless,calm,face to face teaching no difficult in offline class will be a interaction between students and teachers but now everything is changed due to this online class is changed a lot sitting 6 to 8 hours in front of mobile, laptop, tab,which causes health issues for their eyes is get. Problems redness eye problems will get like in online classes students has many assignments, projects, exams and tests,guest lecture, webinar, workshops, presentations and intenship more assignments giving stressful, emotional disturbing health issues, headaches for many hours sitting in front of camera.•••There are five basic problem which faced by students during online class the are basic problem which can solve students online class problems are:1)technical issues,2) computers literacy., 3)time management 4)self motivation 5)adaptability struggle many students find this technical issues while in online classes which mobile don’t get proper internet access and signal weak issues students attending online classes from their don’t get proper signal this why many students mobile signal will get collapse will not be able to attend the online class they network will running very slow due to this they will not be able to attend the online class. ••••computer literacy many students don’t have the proper Android phone to attend the online class like that they don’t know the proper technology how use mobile for online class even computer there are which are very difficult for students for attending the online class like that in mobile there many features like that how to scan,how to write in mobile, put,power point presentation students are facing difficulties in attending this features there are zoom app,Google meets, Google classroom ••••••time management for all the classes and exam activities time management is the most important part of online in every routine of the children time management is important thing in student life there should be proper time for each class and students should attend according that time this media platform allows 40 minutes for each classes for exam they should follow the time management self motivation: the students have self motivated with them each task they should have the self motivation in even in difficult, hard,easy time they should have patience and self motivation with them if they lose hope in anything never lose hope in ourself we should motivation ourself self motivation is best medicine in online classes the two things will define us:our determination when we don’t have nothing our attitude when we have everything. The seven benefits of online class are:added flexibility and self placed learning ,better time Management, demonstrated self motivation improved virtual communications and collaboration a broader global perspective, refined critical thinking skill, new technical skills ,knowledge and better communication skills and experience knowledge….


Have you ever looked at someone and wondered what is going on in their mind or what they might be going through? To understand that, we need to know about perspectives. Sometimes people who know us like our best friends say that we looked rude or timid when they first met us, but as they got to know us, they started to like us. That is the impression we make on the people who don’t know us.

Photo by ROMAN ODINTSOV on Pexels.com

When we walk on the streets, there are many people who cross us and we have no idea what they might be thinking or where they are headed. But we have no need to know about it. But if that person is standing in front of us, their mood depends greatly on what they are going through and we need to choose our words carefully.

Most of the time when we have a conversation with someone, it is very difficult to understand how they will take in our opinion. Many arguments happen because we haven’t had a chance to explain what we really mean because the other person just listened to what we said first and just fired off from there. We are like that too, if someone tries to hurt us through words that is when we get so worked up and swear that we wouldn’t talk to them again, that they don’t matter to us anymore. Have we ever stopped for a moment and thought about why they said that, and were they in their calm state of mind or whether they really meant it or not.

There is a saying, that a bruise will heal but the hurt made through words would not be forgotten. The words we throw around carelessly has so much impact on how we portray ourselves. At some point of time, that becomes our identity. No matter how much of a softie you are, no matter how much sensitive you are, the way you communicate with people affects how people look at you.

A person who doesn’t speak or express their feelings much can be seen as a cold person, when in reality they are indeed like that and they are indeed a very nice person.

That is another thing, being judged on how we look is unfair. Who thought Stephen Hawking would have been a genius if he hadn’t shown his potential? That is what happened in Minnesota, USA, where black people were for no reason by the white police officers, just because they were black. Gender discrimination is another topic, on the same page of matter.

Communication is key, and we need to make sure we try our level best to convey what we really mean without any filters that doesn’t hurt the other party. From here on, try to think of what you are going to say at least twice or thrice.

Just try to find if whatever you are going to say, leads to a meaningful conversation, if it is really necessary, and if it is hurtful to others. If the answer to either one is no, then please stay quiet. Your day will be much better.

Photo by Robin Schreiner on Pexels.com

What is the purpose of life?

Have you ever wondered what we are doing on this earth? What are our work, goals, and motives? many of you might often ask these questions to yourself. Did you get an answer to this? Sometimes we accept things as it is. We do things like how other people do. Studying, getting married, and get settled in our life with kids. Have you thought about is this the purpose of our life?

Did you get happiness in doing these usual things? Some people accept it because that is what their parents could have told them to do so. They just follow their parent’s path. They will never explore their real purpose on this earth. 

We all have our meaning in life. For some people cracking an entrance exam and joining a college is their only purpose in life. Most women think of this as their purpose in life. Serving their husband and children and devoting her entire life to them. why can’t she understand the purpose and can have her own life? But, it is not easy as how it sounds. There are many philosophers giving speeches on what is life and what is its purpose? Why human beings are born? 

Have you ever paid some attention and listened to them? We often won’t do that. We think that listening to it would be waste of time. So, we simply walk out of that place. This universe gave us an opportunity to create an identity for ourselves. Life is simply not getting born and dying when our time comes. There are lots of things that should be done by ourselves in between. That is where we will understand our real purpose and meaning of life.

There are lots of books on what is life and its purpose. Many people will pick that and try to read it. but, they get bored in the middle and will stop reading them and will carry on with their daily chores. Not all books will give you the exact purpose of life. Some extraordinary books are there. We just need to find the right ones.

“Think like a monk” by author Jay Shetty is a famous one. It has become a best-seller in the industry. If you have time then grab it and read it to get some meaning to our life. We should give value to things in our life. It can be small or big but everything has its own value and purpose. If it hasn’t got any value then it wouldn’t have been on this earth. So, do not ditch anything from our life just prioritize them in your life to get a better overview. 

Finding our purpose is real happiness. It will give you a kind of joy. It will enhance your responsibilities. Finding our passion will relate to it. When we find our passion we will start working towards it and eventually, we will find the real purpose and it will help others in their life. So, keep these things in mind and do not live your life simply like how others do. Find the real cause of it. And start working towards it. 


Sports occupies a vital role in our lives. … Sports is one such activity which helps us in maintaining a proper physique and a positive mentality. Apart from keeping a healthy body and mind, sports also helps us in alerting our senses, keeps us aware and an undaunting personality and outlook on life. Apart from keeping a healthy body and mind, sports also helps us in alerting our senses, keeps us aware and an undaunting personality and outlook on life. Hence, sports has a multi-faceted role in our lives. Students in schools are asked to write essays on the topic of sports for their exams and assignments. For their convenience, we have provided sample essays on the subject Sports is such an activity that it can be taken up by anyone; at any age and any point in life. Adults, children and elders – everyone alike can take part in sports. Many regard sports as a mere co-curricular or extra-curricular activity in schools. However, in reality, sports play an equally important role as does education in a person’s life. To achieve overall and all-round development in life, one should be well-versed in both sports and culture. While training sharpens the mind, sports sharpens the body and fitness. Thus, both are essential.
There are numerous advantages of involving oneself in sports. First and foremost, as known by all and very definitively, competitions increase the physical fitness of an individual. Additionally, sports also contribute to building stable mental well-being of a person. Various researchers show that people who are in the daily practice of sports in any form record better mental as well as physical health. Moreover, sports also eliminates the risk of a person catching diseases or facing any bodily interruptions. Competitions increase immunity and increase people’s stamina.
Sports also influence the life expectancy of people, increasing the potential years to live of an average human individual. All of us are associated with games somehow or the other in our lives. While at schools and as kids, we were exposed to sports in various forms. However, since many institutions do not make it obligatory to pursue sports in higher academics, some of us are dissociated from its practice. However, a lot of people take up games further, on their own accord. Some people even decide on pursuing a career in the field.
A lot of people take up a lot of different kinds of sporting activities. There are many outdoor sports; these include cricket, badminton, football, hockey, volleyball etc. Indoor sports such as various board games, table tennis, chess etc. are also popular. One can choose from a large variety. While outdoor sports contribute heavily in building the physical aspect of one’s being, indoor games have a more psychological impact. However, none of the activities can be categorised in a hard and fast way. Every sporting activity contributes to the well- being of a person, both physically and mentally.

How to find your passion?

We often do work just to earn some income and be financially stable. But, have you ever asked this question to yourself? Are you really happy with what you are doing? Is this give you happiness? But, we don’t give time to ourselves to think about these things. We just keep on running in our lives. Without money, nobody will respect you. They won’t give a damn to you. So, we run behind money to make our ends meet.

Have you ever cared about your mental health? Because when we do something we don’t like or do things by pushing ourselves our mental health will get affected eventually. To keep our mental health stable we should find our passion. We should search for what we really love to do. It is not an easy thing to do. There will be a lot of hurdles in your path. don’t resign from your job just because you want to find your passion. That is the most stupid thing everybody does. You can find your passion by doing the job that you are no longer satisfied with.

But, eventually, you will get an idea of what you like. Some people may like to start their business. But, lack the money to start. For that, we can work and earn a good amount of money so that we can invest it in our future business. Taking a full loan for our business is not a good thing. Sometimes, there will be ups and downs. In order to tackle it, we should invest at least half of the money we earned. It is because when we invest our own money we will get the responsibility to handle our business well.

If you like writing but don’t know how to start it as a career. There are lots of options available on the internet. You can search them and will find what you really like doing. You can work as a freelance content writer if you don’t want to resign from your job. Because, if you are joining the freelance industry as a fresh content writer getting clients initially will not an easy thing. You need more experience. once you get enough experience you can do it as a full-time career. 

If you like what you are doing as your hobby then you can search for options if it as many career options. In that way, your hobby will turn out to be a passion. Many people will demotivate you in your path. Don’t give a damn to it. Don’t take their words to your heart and brain and keep on thinking about what they said. Remember this following your passion is very important to lead a happy and healthy lifestyle. 

Keeping these things in mind we can do our passion hunting and will eventually land in our dream job. It will be the best experience of your life doing what you like to do. Start thinking about finding your passion and implement it to find your one. 

Stephen hawking

Stephen Hawking, in full Stephen William. He was born on January 8,1942, Oxford, Oxford shire, England. He was English theoretical physicist whose theory of exploding “black holes” drew upon both “relativity theory and quantum mechanics”. He also worked with “Space-time Singularities”.

Hawking studied physics at University College, Oxford (B.A., 1962), and Trinity Hall, Cambridge (Ph.D., 1966). He was elected a research fellow at Gonville and Caius College at Cambridge. In the early 1960s Hawking contracted amyotrophic lateral sclerosis, an incurable degenerative neuromuscular disease. He continued to work despite the disease’s progressively disabling effects.

Hawking worked primarily in the field of general relativity and particularly on the physics of black holes. In 1971 he suggested the formation, following the big bang, of numerous objects containing as much as one billion tons of mass but occupying only the space of a proton. These objects, called mini black holes, are unique in that their immense mass and gravity require that they be ruled by the laws of relativity, while their minute size requires that the laws of quantum mechanics apply to them also. In 1974 Hawking proposed that, in accordance with the predictions of quantum theory, black holes emit subatomic particles until they exhaust their energy and finally explode.

Hawking’s work greatly spurred efforts to theoretically delineate the properties of black holes, objects about which it was previously thought that nothing could be known. His work was also important because it showed these properties’ relationship to the laws of classical thermodynamics and quantum mechanics.

Hawking’s contributions to physics earned him many exceptional honors. In 1974 the Royal society elected him one of its youngest fellows. He became professor of gravitational physics at Cambridge in 1977, and in 1979 he was appointed to Cambridge’s Lucasian professorship of mathematics, a post once held by Issac Newton. Hawking was made a Commander of the Order of the British Empire (CBE) in 1982 and a Companion of Honor in 1989. He also received the Copley medal from the Royal Society in 2006 and the U.S. Presidential medal of freedom in 2009. In 2008 he accepted a visiting research chair at the Perimeter Institute for Theoretical Physics in Waterloo, Ontario, Canada.

His publications included The Large Scale Structure of Space-Time (1973; coauthored with G.F.R. Ellis), Superspace and Supergravity (1981), The Very Early Universe (1983), and the best sellers A Brief History of Time: From the Big Bang to Black Holes (1988), The Universe in a Nutshell (2001), A Briefer History of Time (2005), and The Grand Design (2010; coauthored with Leonard Mlodinow).He died in March 14, 2018, Cambridge, Cambridgeshire.


  1. Earth, our home, is the third planet from the sun. Earth is the fifth-largest planet in the solar system. … It’s smaller than the four gas giants — Jupiter, Saturn, Uranus and Neptune — but larger than the three other rocky planets, Mercury, Mars and Venus. Let’s unite to save our life by giving life to our mother earth. SAVING LIFE – The evolution of each of us has been possible because of the plant or the forests. The forest we give some oxygen, food, shelter, medicine, furniture. The forest protects us from the heat of the sun, cold waves and strong rains. Reduce, reuse, and recycle. Cut down on what you throw away. …
  2. Volunteer. Volunteer for cleanups in your community. …
  3. Educate. …
  4. Conserve water. …
  5. Choose sustainable. …
  6. Shop wisely. …
  7. Use long-lasting light bulbs. …
  8. Plant a tree.
  9. Instead of saying that humans live on the outside surface of a hollow planet—sometimes called a “convex” Hollow Earth hypothesis—some have claimed humans live on the inside surface of a hollow spherical world, so that our universe itself lies in that world’s interiorThe Earth has Air, Water and Vegetation.
  10. By Saving the Earth we Save All Life.
  11. Air Pollution is a Source of Environmental Destruction.
  12. Water Pollution and Deforestation Degrade the Earth.
  13. The Earth must be Saved for our Own Survival.
  14. Planet Earth can Sustain Life.

world day against child labour

The International Labour Organization (ILO) launched the World Day Against Child Labour in 2002 to focus attention on the global extent of child labour and the action and efforts needed to eliminate it. Each year on 12 June, the World Day brings together governments, employers and workers organizations, civil society, as well as millions of people from around the world to highlight the plight of child labourers what can be done to help them.


Not all work done by children should be classified as child labour that is to be targeted for elimination. Children’s or adolescent’s participation in work that does not affect their health and personal development or interfere with their schooling, is generally regarded as being something positive. This includes activities such as helping their parents around the home, assisting in a family business or earning pocket money outside school hours and during school holidays. These kinds of activities contribute to children’s development and to the welfare of their families; they provide them with skills and experience, and help to prepare them to be productive members of society during their adult life. The term”child labour” is often defined as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development. It refers to work that:

  • is mentally, physically, socially and morally dangerous and harmful to children;and/or
  • interferes with their schooling by; depriving them of the opportunity to attend school; obliging them to leave school prematurely; or requiring them to attempt to combine school attendance with excessively long and heavy work.

The worst forms of child labour involves children being enslaved, separated from their families, exposed to serious hazards and illness and left to fend for themselves on the streets of large cities o, often at a very early age. Whether or not particular forms of “work” can be called “child labour” depends on the child’s age, the type and hours of work performed, the conditions under which it is performed and the objectives pursued by individual countries. The answer varies from country to country, as well as among sectors within countries.

2021 THEME

For the global anti-child labour community, we are particularly looking forward to 2021 being the International Year for the Elimination of Child Labour. The issue of child labour has seen real progess in the last 20 years. There are 100 million fewer children in child labour now, a stunning number. ILO Convention 182 on the Worst Forms of Child Labour is the only universally ratified Convention in ILO history, with Convention 138 (concerning Minimum Age for Admission to Employment) not far behind with only 14 countries left to act. Both conventions contribute to the national legacy policy frameworks necessary for the prevention and remediation of child labour. The current development agenda and framework of the Sustainable Development Goals includes a specific and separate target to end all forms of child labour by 2025, per SDG target 8.7. Further, the global alliance 8.7 is spreaheading the achievements of this target, bringing all stakeholders together and encouraging countries to commit to accelerate efforts to address child labour via their ‘Pathfinder Country’ mechanism, resulting in commitments by 22 countries to date.

With this significant progress, there have also been setbacks. As per available estimates, the total number of children in work globally stands at an incredible 152 million, with the pace of reduction slowing in the past couple of years. Child labour in agriculture, which is largely informal and under regulated, has increased and now stands at 108 million. This highlights both the progress in the formal sectors of the global economy and the tremendous need to redouble efforts in the informal sector.

National child labour laws and policies remain under enforced and under resourced. Examples of this include weak labour inspection systems that barely touch the informal economy where the majority of child labour is found, and delayed review or publication of national lists of hazardous work prohibited for children under the age of 18. The biggest setback has been the year long and continuing pandemic which is reversing the progress made thus far, keeping children out of school and increasingly into work with the socio-economic impacts further pushing already vulnerable communities to the margins.

Importance of Books

Books play a quintessential role in students life by introducing them to a world of imagination ,providing knowledge of the world improving their reading ,writing and speaking skil as well as loosting  memory and intelligence one key benefit of inculating the habit of reading is the development of critical thinking skills .



Reading look inceeases your knowledge enhance your inventenur  builds your vocabulary and generally makes you smarter .Books give plenty of joy to students ,and they learned a lot of things from books .They take them into a unique world of imagination and improve their standard of living .Books help to insipre students to do hardwork with change and hope

Investment in early 20s – worth it!!

You might have heard many people take retirement at early stage of life, I personally get very intrigued by seeing them, that even in retirement they live a life king sized, I always used to think they might be saving a portion of their salary, but I was proven wrong until I saw these investment scheme

Investment at this point of time is very normal thing, many people invest in different schemes and get a good return out of it after some time

But investment in early 20s Is is worth it??

My answer would be a definite yes, at this age of time many of people rely on there family for there basic need’s, so basically we don’t have to spend any money on food, rent or any stuff, in simple words we don’t have any burden on ourselves then why not just invest

I personally when came across this thing I thought ughh why to invest at this stage of life , it will be not of any worth and these invest are way too costly..

But when I got the knowledge and the benifit I became fan of these investment, so there is a basic plan which just start from ₹500 a month called SIP ( systematic investment plan) even a pizza cost more, by investment of just this minimum amount we can make our future a little more secure and can take out whenever we want.

Then there is a plan called PPF(public providend fund) in which by just investing minimum account for 15 years we can get much more than we ever think,

Everyone of you must have heard money attract money, so rather than wasting start investing!

Why Do We Have Habits?

We don’t build new habits in the hope that our lives will become fully automated, repetitive, and robotic. We do it because habits are a tool for helping us do the things that make us come alive more frequently and more consistently. Habits are a method for accomplishing the things that provide meaning and purpose to our lives.

That’s exactly what my twice per week schedule did for the previous three years. It was a tool that helped me produce a volume of work, improve my skill set, and create meaningful work.


Creative Thinking: Destiny or Development?


Creative thinking requires our brains to make connections between seemingly unrelated ideas. Is this a skill that we are born with or one that we develop through practice? Let’s look at the research to uncover an answer.

In the 1960s, a creative performance researcher named George Land conducted a study of 1,600 five-year-olds and 98 percent of the children scored in the “highly creative” range. Dr. Land re-tested each subject during five year increments. When the same children were 10-years-old, only 30 percent scored in the highly creative range. This number dropped to 12 percent by age 15 and just 2 percent by age 25. As the children grew into adults they effectively had the creativity trained out of them. In the words of Dr. Land, “non-creative behavior is learned.

Similar trends have been discovered by other researchers. For example, one study of 272,599 students found that although IQ scores have risen since 1990, creative thinking scores have decreased.

This is not to say that creativity is 100 percent learned. Genetics do play a role. According to psychology professor Barbara Kerr, “approximately 22 percent of the variance [in creativity] is due to the influence of genes.” This discovery was made by studying the differences in creative thinking between sets of twins.

All of this to say, claiming that “I’m just not the creative type” is a pretty weak excuse for avoiding creative thinking. Certainly, some people are primed to be more creative than others. However, nearly every person is born with some level of creative skill and the majority of our creative thinking abilities are trainable.

Now that we know creativity is a skill that can be improved, let’s talk about why—and how—practice and learning impacts your creative output.

Animated movie: your name

This article is about the film. This is a Japanese Animated movie. Your Name Movie is Ranked at position Three. The World wise gross collection of this movie is $380,140,500. This movie has much Following in people of Different countries. This was Released in year- 2016.

Your Name movie has the best Animation Style. Many locations in Your Name were Based on real-life locations. The movie Genres: Romance, Animation, Fantasy, Drama.

Story mode

Mitsuha Miyamizu is a high school girl living in the rural town of Itomori near Hida. Bored of the town, she wishes to be a Tokyo boy in her next life. She inexplicably begins to switch bodies intermittently with Taki Tachibana, a high School boy in Tokyo, Waking up as the other person and having to live through their activities and social interactions for the day. The two initially believe these experiences to be vivid dreams, but eventually realize they can communicate with each other by leaving messages on paper, phones and sometimes on each other’s skin. Mitsuha( in Taki’s body) sets Taki up on date with his coworker Miki Okudera, While Taki(in Mitsuha’s body) accompanies Mitsuha’s grandmother Hitoha and her sister yotsuha to leave the ritual alcohol(Kuchikamizake), made by sisters, as an offering at the shino shrine located on the mountaintop outside the town.

It is believed to represent the body of the village guardian god ruling over human connections and time. Taki reads a note from Mitsuha about the comet Tiamat, expected to pass nearest on the day of the autumn festival The next day, Taki wakes up in his body and goes on a date with Miki, who tells him she enjoyed the date but also that she can tell that he is preoccupied with thoughts of someone else. Taki attempts to call Mitsuha on the phone, but cannot reach her and finds the body-switching has ended.

Taki, Miki, and their friend Tsukasa travel to Gifu by train on a trip to Hida, though Taki does not know the name of the town, instead relying on sketches he has made of the surrounding landscape from memory. A restaurant owner in Hida recognizes the town in the sketch as Itomori, being originally from there. He takes Taki and his friends to the ruins of the town, which has been destroyed and where five hundred residents were killed when the comet Tiamat unexpectedly fragmented three years earlier. While gazing over the impact crater in disbelief, Taki observes Mitsuha’s messages disappear from his phone and his memories of her begin to gradually fade. Taki finds Mitsuha’s name in the record of fatalities, and he wonders if the body-switching was just a dream.

While Miki and Tsukasa return to Tokyo, Taki journeys to the shrine, hoping to reconnect with Mitsuha and warn her about the comet. In the shrine, Taki drinks Mitsuha’s Kuchikamizake then lapses into a vision, where he glimpses Mitsuha’s past. He also recalls that he had already encountered Mitsuha on a train three years earlier when she came to Tokyo in her own timeframe to find him, though Taki did not recognize her as the body-switching was yet to occur in his timeframe. Before leaving the train in embarrassment, Mitsuha had handed him her hair ribbon, which he has since worn on his wrist as a good-luck charm.

Taki wakes up in Mitsuha’s body at her house on the morning of the festival. Hitoha deduces what has happened and tells him the body-switching ability has passed down in her family as caretakers of the shrine. Taki convinces Tessie and Sayaka, two of Mitsuha’s friends, to get the townspeople to evacuate Itomori, by disabling the electrical substation and broadcasting a false emergency alert. Taki heads to the shrine, realizing that Mitsuha must be in his body there, while Mitsuha wakes up in Taki’s body. At the mountaintop during sunset, the two sense each other’s presence, but are separated due to contrasting timeframes and cannot see each other. When twilight falls, they return to their own bodies and see each other in person. After Taki returns Mitsuha’s ribbon, they attempt to write their names on each other’s palm so that they will remember each other. Before Mitsuha can write hers, however, twilight passes and they revert to their respective timeframes. When the evacuation plan fails, Mitsuha has to convince her father Toshiki, the mayor of Itomori, to evacuate everyone. Before doing so, Mitsuha notices her memories of Taki are fading away and discovers he wrote “I love you” on her hand instead of his own name. The comet’s fragments crash to Earth and destroy Itomori. Taki wakes up in his own timeframe remembering nothing.

Five years later, Taki has graduated from university and searches for a job. He senses that he lost something important that he cannot identify, and feels inexplicable interest in the events surrounding the comet, now eight years past. The town of Itomori had been destroyed; however, all of its people survived as they had evacuated just in time. Meanwhile, Mitsuha has since moved to Tokyo. Some time later, Taki and Mitsuha glimpse each other when their respective trains pass each other, and they are instantly drawn to seek one another. Each disembarks and races to find the other, finally meeting at the stairs of Suga shrine. Taki calls out to Mitsuha, saying that he feels that he knows her, and she responds likewise. Having found what each had long searched for, they shed tears of happiness and simultaneously ask each other for their name.

The Story of Anne Frank

Today, June 12, is Anne Frank’s birthday. Everyone must have heard her name in some way or the other. Either in her book, or in speeches or in the news. On this day, let’s remember this beautiful and kind soul who despite facing so much trouble, still believed in humanity.

Anne Frank was a German-Dutch diarist of Jewish heritage. One of the most discussed victim of the Holocaust, she gained fame posthumously with the publication of her diary titled,”The Diary of A Young Girl” in 1947.

In this diary, she documents her life in hiding during the German occupation of Netherlands during World War II. It is one of the most famous books in the world and has been transformed into plays and short films in various languages.

Anne Frank was born in Frankfurt, Germany in 1929. However at the age of four, they had to move to Amsterdam, Netherlands when the Nazi took control over Germany. Anne was  German national, but her entire family’s citizenship was revoked, thus rendering them stateless. They later had to go into hiding due to the Nazi occupation of Netherlands. This was the plight of not just them, but all the Jews who were under German rule or whose territories were occupied by the Nazis.

By 1942, the persecutions of Jews was more rapid and rising further. Hence, Anne and her family went into hiding in some concealed rooms behind the office where Anne’s gather, Otto worked. Anne recieved a diary as her birthday gift in 1942. She kept records of her life in hiding and daily incidents that occurred. She kept the diary very private, not disclosing any of the thoughts and emotions that she penned down in it. She kept writing in the diary until 1944, when the family was captured by the Gestapo.

Anne and her sister, Margot were sent to a different concentration camp where they died(probably due to typhus). The only member of the family who survived was Otto Frank, who went back to his workplace to discover that the secretary had safeguarded Anne’s diary. Due to his efforts, this novel exists in the present and the world could witness the story of a young and talented girl.

Anne’s diary begins on her thirteenth birthday, and ends at about her fifteenth. At the start of the diary, Anne described typical experiences any girl would talk about. Her friendship with other girls, her crushes on boys and her academic performance in school.

Anne matures considerably throughout the course of her diary. Her entries started moving from detailed accounts of incidents into profound thoughts of humanity and life, in general. Anne feels lonely due her confinement and deprivation and also speaks about her relationship between family members.

In her diary, she longs to be seen as an individual, rather than a member of any society or religious group. We get to see the world’s developments during the war from a 15 year old girl’s perspective. Her last entry was on August 1, 1944. On August 4, her family was captured by the Germans.

This book shows us the horrors of the Holocaust and the condition in which Jews has to live due to fear of being killed. The Jews were killed due to their very existence and for no fault of their own. This shows us the views of a young, innocent girl who had so much to look forward to in life and it all just disappeared due to a war started by people.

This memoir will always remind us of the brutalities faced by people during the war and the impact of violence on younger generations.


important dates and days of year

This article will help you with those Important dates and events that are Important. So, in order to prepare better, we need to remember this list of important dates and days of the year. This will helps you learn about Important days of National and International i.e. India and World.

For this list of Important dates we will make them Month wise. And list out all the Important dates for that each month. In this article we are considering the dates and days of year 2021.

Mostly it consists of International Days:

Important dates and days in January 2021

  • 1-January-2021: New Year’s Day, Global Family Day
  • 4-January-2021: World Braille Day
  • 6-January-2021: World War Orphans day, National Technology Day
  • 9-january-2021: NRI Day
  • 10-January-2021: World Hindi Day
  • 11-January-2021: National Human Trafficking Awareness Day
  • 12-January-2021: National Youth Day
  • 14-15 January-2021:: Pongal
  • 15-January-2021: Indian Army Day
  • 18-January-2021:National Immunization Day(Polio Day)
  • 23-January-2021: Netaji Subash Chandra Bose Jayanti
  • 25-January-2021: national Voters Day
  • 26-January-2021: India’s Republic day
  • 31-January-2021: World Leprosy eradication Day

Important dates and days in February 2021

  • 2-February-2021: World Wetlands Day
  • 4-February-2021: World Cancer Day
  • 5-February-2021: Safer Internet Day
  • 10-February-2021: National De-worming Day
  • 12-February-2021: National productivity Day
  • 13-February-2021: World Radio Day
  • 14-February-2021: Valentine Day
  • 20-February-2021: World Day of Social Justice
  • 21-February-2021: International Mother Language Day
  • 27-February-2021: World NGO Day
  • 28-February-2021: National Science Day

important dates and days in March 2021

  • 1-March-2021:World Civil Defense Day
  • 3-March-2021: World Wildlife Day
  • 4-March-2021: National Security Day
  • 8-March-2021: International Women’s Day
  • 12-March-2021: World Kidney Day
  • 20-March-2021: World Sparrow Day, International Day of Happiness;
  • 23-March-2021: World Meteorological Day

important dates and days in April 2021

  • 5-April-2021: National Maritime Day
  • 7-April -2021: World Health Day
  • 10-April-2021: World Homeopathy Day
  • 19-April-2021: World Liver Day
  • 22-April-2021: World Earth Day
  • 27-April-2021: World Veterinary Day
  • 29-April-2021: International Dance day

important dates and days in may 2021

  • 1-May-2021: Worker’s Day
  • 3-May-2021: Press Freedom Day
  • 2-May-2021(1st Sunday): World Laughter Day
  • 9-May-2021: Mother’s day
  • 11-May-2021: National Technology Day
  • 12-May-2021: International Nurses day
  • 18-May-2021:International Museum Day
  • 24-May-2021:Commonwealth Day
  • 31-May-2021: Anti-tobacco Day

Important dates and days in June 2021

  • 1-June-2021: World Milk Day
  • 3-June-2021: World bicycle Day
  • 5-June-2021: World Environment Day
  • 7-June-2021: World Food Safety Day
  • 8-June-2021: World Ocean Day
  • 12-June-2021: Anti-child Labor Day
  • 20-June-2021: Father’s Day
  • 21-June-2021: International Day of Yoga

important dates and days in July 2021

  • 1-July-2021: Doctor’s Day
  • 11-July-2021: World Population Day
  • 17-July-2021: World Day for International Justice
  • 18-July-2021: World Nelson Mandela Day

important dates and days in august 2021

  • 8-August-2021: International Friendship Day
  • 9-August-2021: Quit India Day
  • 15-August-2021: Indian Independence Day
  • 29-August-2021: National Sports Day

important dates and days in September 2021

  • 2-September-2021: Coconut Day
  • 5-September-2021: Teachers’ day
  • 15-September-2021: International Day of Democracy
  • 23-September-2021: International Day of Sign Languages
  • 29-September-2021: World Heart Day
  • 30-September-2021: International Translation Day

important dates and days in October 2021

  • 2-October-2021: Gandhi Jayanthi
  • 8-October-2021: Indian Air Force Day
  • 9-October-2021: World Post Office Day
  • 11-October-2021: National Girl Child Day
  • 15-October-2021: World Students Day
  • 16-October-2021: World Food Day
  • 31-October-2021: National Unity Day

important dates and days in November 2021

  • 5-November-2021: World Tsunami Day
  • 9-November-2021: Legal Services Day
  • 21-November-2021: World Television Day
  • 29-November-2021: International Day of Solidarity With Palestinian People

Important Dates and days in December 2021

  • 1-December-2021: World AIDS Day
  • 2-December-2021: National Pollution Day
  • 4-December-2021: Indian Navy Day
  • 10-December-2021: Human Rights Day
  • 22-December-2021: National Mathematics Day
  • 25-December-2021: Christmas Day

Jio 5G launch in India


Jio 5G India launch date is expected to be announced on June 24th at Reliance Industries Limited Annual General Meeting.RIL is developing an indigenous 5G network infrastructure in partnership with Qualcomm.We expect Reliance Jio 5G plans to be priced competitively.the next big thing in the world of telecom, looks set to become a reality in India very soon.

The Department of Telecommunications has given a go-ahead to four telecom operators in the Indian market — Airtel, Reliance Jio, VI, and MTNL — to test 5G networks in the country. However, Reliance Jio 5G network is expected to be the first to officially roll out to consumers in India. The company has been busy testing 5G equipment and setting up the infrastructure for the 5G network in the country. Thanks to the official information, leaks, and rumors, we have a pretty good idea about Jio 5G India launch date, plans, and speeds.

Let us have a look.Jio 5G launch date in India The Mukesh Ambani-backed RIL is expected to make Jio 5G launch on June 24th during its Annual General Meeting. Going by the reports online, it looks like the telecom operator will showcase the key Jio 5G features during the AGM, and the actual rollout will likely take place later in the future. It is also worth mentioning that the company is expected to launch an affordable Jio 5G smartphone at the event.Reliance-Jio-AGM-2021-Jio-5GThe Department of Telecommunications is yet to allot 5G spectrums to telecom operators in India. It is believed that the 5G spectrum will be allotted to these companies by the end of this year. So, you can expect Jio 5G network to roll out pan-India by the end of 2021 or in early 2022.Jio 5G plans Reliance could announce Jio 5G plans on June 24th during the AGM. However, that is just our speculation considering that the brand is expected to launch the Jio 5G service at the event.To recall, the entire telecom landscape in India was changed with the entry of Jio into the market. Reliance Jio offered extremely affordable cellular plans compared to the competitors. This, in turn, forced companies like Airtel and VI to drop the prices of their mobile plans.

Well, if Jio’s pricing history is anything to go by, we expect that Reliance will offer very affordable Jio 5G plans in India in order to boost adoption and keep its market share as the industry leader.Jio 5G network details Reliance Jio has been working on developing its own 5G network infrastructure (think of it as 5G equipment) instead of relying on Ericsson, Nokia, and Samsung. To achieve this feat, Reliance Jio has been working with Qualcomm to develop indigenous 5G network infrastructure and virtualized Radio Access Network (RAN).In layman terms, virtualised RAN allows the company’s 5G software to run on conventional off-the-shelf servers instead of having dedicated servers built exclusively for the job. This technology is expected to fast-track the rollout of the Jio 5G network in the country.Jio 5G speed in India As mentioned earlier, the Department of Telecommunications has given permission to Reliance to test the Jio 5G network, and the company has already commenced the Jio 5G testing in India. According to a report published by Qualcomm in 2020, Reliance managed to achieve 1Gbps speed on the Jio 5G network in the trials. Don’t get too excited though. That speed might have been achieved in lab conditions, which are very different from real-world conditions.Now, India is a thickly populated country with many closely packed buildings and civil infrastructures. This affects the penetration and ultimately the travel distance of 5G radio waves, which drastically reduces the data speed. Therefore, it is highly unlikely that we will get 1Gbps speed on the Jio 5G network in real life. Hopefully, Reliance will reveal real-life Jio 5G data speed on June 24th.

West Bengal Governor Jagdeep Dhankha calls Chief Secretary HK Dwivedi over lawfulness circumstance in post-poll Bengal

Secretary HK Dwivedi on Monday to discover the means being taken by the organization to manage the “incredibly disturbing” law and order circumstance in post-survey Bengal, which he named as “retributive viciousness”.

Dhankhar, who has been in constant disagreement with the Mamata Banerjee-drove government over the post-survey viciousness, scored up the charges to another level on Sunday, by tweeting: “Amazingly disturbing law and request situation. The security climate is genuinely settled. In a particularly dreary circumstance called upon (the) boss secretary to brief me on the rule of peace and law circumstance on Monday and show all means required to contain post-survey viciousness.”

“The state is in (the) grip of unprecedented post poll retributive violence at an unimaginable scale, with lakhs of people being displaced and property worth hundreds of crores vandalised. Rampant vandalism and hooliganism have resulted in large scale arson, loot, destruction of property,” he tweeted.

“Police is locked in as an augmentation of the decision regulation to let free malevolence on political rivals. In a particularly bleak circumstance, the main secretary of the state will be called upon to brief me desperately on Monday, seventh June, and demonstrate all means required to contain post-survey savagery,” Dhankhar said.

The lead representative claimed that individuals who have cast a ballot against the TMC were casualties of “designated viciousness”. Transferring a video in his Twitter handle, the lead representative said, “this to ‘rebuff and teach’ rivals for ‘setting out to cast a ballot in a majority rule government”.

Censuring the supposed occurrences of viciousness and “social blacklist and forswearing of advantages to individuals who had decided in favor of the TMC rivals”, he said individuals are compelled to pay “coercion charges for living in their own home or maintaining their own business”.

“Democratic values are openly shredded and trampled upon by the ruling party. People are in mortal fear of the police and that in turn is at the feet of the ruling party rogue elements,” he tweeted.

He kept up that the state functionaries “are not perceiving this discomfort, substantially less finding a way ways to contain it”.

The lead representative and the main pastor have been occupied with a conflict of words regarding post-survey brutality and the lead representative’s visit to Sitalkuchi in Coochbehar and Nandigram.

Business That Boomed Despite Covid-19

1. Covid-19 E-Commerce Sales Spike Benefits Pouches & Other E-Commerce Packaging

While consumers have been gravitating to e-commerce from traditional brick-and-mortar retail for years, the pandemic has sped up that transition even further:

  • Government shutdowns of nonessential retailers in March eliminated brick-and-mortar as an option for consumers to buy many products.
  • Many consumers concerned about the coronavirus began reducing in-person trips to grocery stores and other retailers deemed essential and allowed to operate throughout the pandemic.

As a result, online retailers like Amazon and Instacart reported massive sales increases, and essential retailers also saw a sharp rise in online sales and use of services like curbside pickup. Entering the holiday season, online sales still continue to surge even after most retailers have reopened.

Though related opportunities are numerous, flexible packaging is one area where growth through 2024 will in part be propelled by e-commerce trends that the pandemic is accelerating. More amenable to shipping than other types of packaging due to their light weight and strength, for instance, pouches are expected to especially benefit from increased reliance on e-commerce for food, beverages, pharmaceuticals, and consumer goods.

2. Online Food Delivery Reaches Broad New Audience Following Restaurant Closures

One of the industries hardest hit by the economic shutdowns of March and the social distancing requirements of the May reopenings, the restaurant industry is attempting to offset revenues lost from dine-in capacity restrictions and consumer unease about eating out during a pandemic by getting online.

Online food delivery platforms like DoorDash, GrubHub, and UberEats have been around for a while, but staunch consumer preferences for eating out, particularly in the major US market, had been a key restrainer of growth. Covid-19 has changed all that, driving rapid expansion in the user base for these platforms as well as the number of restaurants hosted by them that is expected to outlast the pandemic.

Unexpected Consumer Markets Surge Due to Shutdowns

Stuck at home in quarantine, consumer purchasing behavior took a turn toward indulgence, comfort, and novelty during the pandemic.

3. Frozen Food Packaging Suppliers Get Boost as Consumers Splurge & Stock Freezers

Panic buying and increased indulgence purchases have driven remarkable growth for frozen food and ice cream brands during the pandemic compared to historical levels, boosting demand for the different types of packaging used for these products.

Freedonia analyst Carolyn Zulandt says, “Unlike a number of other industries, frozen foods — and the packaging for these foods — are seeing a boost in sales during the pandemic, primarily due to shifts in consumer buying habits. Consumers are preparing more meals at home and stockpiling food items with longer shelf lives, all of which benefits sales in the freezer aisle.”

Among the packaging products expected to benefit from increases in frozen food sales are the cups commonly used for the traditional ice-cream pint, as well as the ready-to-heat trays and (increasingly) bowls used for single-serve frozen meals.

4. With Shift to Remote Work & Learning, Pet Ownership Skyrockets

Covid-19 led to a boom year for the pet industry by triggering a surge in pet adoption, as widely reported in the press and confirmed by Packaged Facts pet owner surveys. A significant component of this surge has consisted of pet lovers adding to their menageries, says David Sprinkle of MarketResearch.com’s Packaged Facts, such that new pet acquisition has extended beyond dogs and cats to other types of pets, especially reptiles and small mammals.

Sprinkle explains: “The pet adoption wave ties not only to the stay-at-home pandemic period, but more specifically to having kids underfoot at home, given school closures and the disruption of recreational and entertainment activities. Given that pet ownership is a discretionary expense, and typically a considerable one, multiple-pet households tend to be relatively higher-income, further fueling the pet product and service premiumization trend that has reshaped the pet industry and made it an apple of investors’ eyes.”

5. E-Bike Sales Boom as Consumers Seek Fun, Safe Alternatives to Public Transport

When lockdowns struck in March, bike retailers were bracing for a major slump. Instead, the opposite happened. Demand for bikes and particularly e-bikes soared worldwide as consumers sought fun, safe alternatives to public transport during the pandemic, and supply chains struggled to keep up.

Freedonia analyst Gleb Mytko says Europe’s importance to the global e-bike market will continue to grow post pandemic: “The region offers manufacturers countless opportunities because it includes some of the world’s most developed e-bike markets (Germany, Netherlands) as well as markets with immense growth potential, like France. Today, both regional and foreign e-bikes are making strategic investments in Europe, expanding their sales and distribution networks, and rolling out the next generation of e-bikes.”


In India as the corona virus speed is heavy the government has decided to keep the people safe in because this virus will spread through air. If any of the person is affected by the virus if he spits or while coughing are doing if his saliva comes out it is the corona virus it can stay 2 to 9 hours sometimes 11 days it differs. So the government ordered the whole country full lockdown no one should do anything all must stay in their respective houses.  Lockdown came into an effect in the year October 1993. The corona virus was first began in the December 2019 in Wuhan, China from that country it was spread to other countries to in India it was in a high range so the government has told to strictly follow the lockdown.  Due to the COVID-19 pandemic, a number of non-pharmaceutical interventions colloquially known as lockdowns (encompassing stay-at-home orders, curfews, quarantines, cordons sanitaires and similar societal restrictions) have been implemented in numerous countries and territories around the world. In all over the world all the government is taking steps to prevent corona virus in that the lockdown is the best thing to control the virus. This lockdown has made many things different from the normal life.

The Animals freedom:

                     In this lockdown most of the people in the world this all will happen like that as people are in home some animals came out of the forest to the streets on bear came to the street and tried to open a car, many deer’s were playing in the beach with waves, some animals were roaming in the road and busy playing in the road all these things happen because the roads are clear animals, birds and plants have equal rights in this world but we are not giving their space to live so now they are using the space and enjoying happily in the roads and everywhere.

Air pollution:

In this lockdown all are in our respective house no one is roaming out in the street or roads. The pollution in the country is very low no companies are opened so there is no pollution. All are in our respective house in that we should sit with opening all doors and windows to get fresh air and sunlight to prevent from this corona virus. This had changed us a lot in our life we cannot be freely as we are before because we didn’t respect the plants, sunlight and air. By seeing the beauty of nature we all want to be like this for our rest of our lives but as this corona virus comes to control we all will be polluting the air again.

Water pollution:

That lockdown is formed to save all the people from the corona virus so that the companies or tourist all are closed because of this lockdown. No people is allowed to come out of the house so that the people near the river, or lake didn’t go to bath or wash the clothes and tourist person didn’t go so that water in the river, lake, beaches etc our pure. If the government opens the company, tourist places the place will be worst. The nature is beauty will be lost in that place.







Happiness is subjective. There may be nobody manner in which the term can be defined. For special humans, happiness holds one-of-a-kind connotations. For some, it implies a kingdom of thoughts; for others, it would imply a standard of way of life. every man or woman is an impartial, loose-thinking individual. absolutely everyone has an outlook on existence this is distinctive from the opposite. therefore, the definition of happiness is likewise variable for human beings. however, something can be the definition of happiness, there may be no denying that happiness is a vital part of our lives. without it, there is no factor in a dwelling or going about in existence.

There may be a commonplace word that is going: “cash can’t purchase happiness.” to a degree, it could be heralded as being valid. however, a few humans may additionally find it to be fake. For a selected section of society, happiness is defined by way of wealth. those people generally tend to do not to forget wealth as the measuring rod for their joys in life. For them, happiness in life comes from material ownership and properly-being. Riches, money, jewels, gold, and wealth cause them to glad; they remain content with those in their lives.

Happiness lies in the joy of achievement and the thrill of creative effort.”

For any other phase of society, wealth does now not act because of the agent for happiness in their lives. Many consider happiness to be a non-violent and calm sense of pleasure that occurs within one’s mind. For them, it can not be measured in terms of worldly matters. happiness tends to come to be a feeling, that can be grasped thru the pleasure of the mind and soul, and not via the pleasure of the body. happiness, for a few, can also mean achievement. Being ambitious, hardworking, and successful; regularly turn out to be ways wherein a person obtains happiness in life.



Something is our modes and methods of turning into satisfied, it tends to maintain changing over the years. No feeling is absolute. it’d manifest that the matters used to make us secure for the duration of our formative years, no longer keep the identical importance in our lives. This takes place due to the fact our priorities and our desires alternate through the years. As we develop up, our outlook and imaginative and prescient lifestyles mature, and we no longer base our happiness on matters we used to love formerly.

As a result, the nation of being happy largely relies upon upon what a specific person wishes from life. It relies upon someone’s goals and dreams in lifestyles. specifically and in most cases, indulging in the things that one loves the maximum turns into the important thing to a happy existence. consequently, love and happiness are without delay related. Without love, Happiness does now not persist. Likewise, without happiness, love does no longer persists.

As stated, the spread of things makes an expansion of human beings happy. there’s no proper or wrong way to acquire Happiness. exceptional human beings have unique strategies by which they can derive happiness. all of them are legitimate; none of them are fake or wrong. Judging people based on what they love and what they hate isn’t justifiable. all of us have distinctive priorities in life, and now not all of these are comparable. They can be different, but that doesn’t suggest they’re wrong. Doing something that makes one feel glad interior out ought to be considered as valid and rightful.

In Conclusion,  HAPPINESS can most certainly be found – and not just momentary pleasure, but genuine, long-lasting happiness, which is not something that comes to a person randomly. In fact, most people have to work very hard for a very long time to finally find happiness, to create the best possible version of it.

FACEBOOK As A Digital Marketing Tool

Digital Marketing involves showcasing labor and products utilizing advanced innovations and computerized mediums. In this specific circumstance, it is appropriate to take note that with the coming of Web 2.0 or online media, advertisers currently get the opportunity to use the chances offered by computerized showcasing utilizing web-based media like Facebook. This article investigates the benefits and disservices of utilizing Facebook for computerized advertising and talks about the different issues encompassing this idea. Prior to dispatching into the conversation, it is advantageous to take note that the unmatched admittance to an enormous customer base managed by Facebook settles on it the ideal vehicle of decision for advertisers particularly those occupied with buyer merchandise and FMCG or Fast Moving Consumer Goods. This is on the grounds that Facebook has a consolidated client base of in excess of a billion group and arrives at almost one of every four grown-ups in the United States alone. Aside from this, the utilization of Facebook in the developing business sectors is significantly more inescapable with gauges recommending that out of the 80% of the absolute Facebook clients who are from outside of the United States, almost 50% of them are dynamic clients causing the medium a stage for brands to be seen in the “loud social media world”.

advantage of using facebook

Proceeding with the focuses made above, it is without a doubt the case that Facebook offers entrance and reach to advertisers particularly those working on careful financial plans, as they don’t need to spend a lot of cash on costly showcasing efforts. Also, dissimilar to customary media where the adequacy and viability of an advertising effort can’t be estimated straightforwardly and all things being equal, readership or viewership measurements are utilized, Facebook promoting can be estimated for its adequacy as navigate and transformation of eyeballs into buys is promptly accessible. Further, Facebook offers the exceptional possibility for advertisers to focus on a worldwide crowd and simultaneously, think about nearby factors. As such, this means advertisers can make crusades, which have a worldwide subject, and simultaneously can contact their neighborhood crowd also. The conflation of contacting a more extensive crowd without settling on the neighborhood clients implies that Facebook turns into the informal communication site of decision when contrasted with Twitter and Instagram that are more engaged in their compass. Further, the “death of distance” and the evacuation of the topographical imperatives imply that spatial and locational obstructions are nonexistent with Facebook Digital Marketing. As of now, organizations like Coca-Cola and Starbucks have utilized the force of Facebook to incorporate it with their advertising techniques for viable client outreach.

downsides of using facebook

Obviously, there are disadvantages to utilizing Facebook as a marketing tool and these incorporate the rate with which negative exposure can go all throughout the planet in a jiffy. For example, a desirous contender or a disappointed worker may post negative remarks or data about the brand or the item, and considering the manners by which such remarks can go “viral” very quickly and even minutes, the case advertisers and organizations must be consistently watching out for what is being said and remarked upon on their items. The highlight is noted here is that when, the advertiser, the organization delegate concocts a reply or the refuting of the negative remark or exposure, the harm would have been finished. Aside from this, utilizing Facebook as the computerized promoting medium implies that moment satisfaction is the standard as opposed to any supported commitment with the brand. This outcome in clients (who are generally of Generation Y) sizing up the brand in a shallow and shallow way which implies that little consideration is paid to more profound idea and nuanced advertising similar to the case with customary media.

other issues to be considered

We enjoy thinking about the benefits and burdens of utilizing Facebook for Digital Marketing. Aside from these, different issues include Facebook. For example, promoting on Facebook is simple and economical when contrasted with customary media as one should simply incorporate Facebook into the organization’s internet advertising procedure and make a fan page or a devoted page as well as accommodating designated messages pointed the engaged shopper portion. Further, promoting on Facebook can bring extra advantages as can be found in the organization’s new moves to be more forceful to the extent online business and m-Commerce are concerned. This has for quite some time been a staying point among Facebook and its corporate customers, as the last needed the previous to incorporate these perspectives more into the general technique.

Prior to concluding this article, one should consider the way that news voyages quickly in the online world and ventures promptly in the web-based media world. Thusly, this can be a power for great and simultaneously, can yield capricious outcomes. In addition, incorporating Facebook into an organization’s general promoting methodology should be done solely after due ingenuity is done as the money-saving advantage investigation turns out distinctively for various organizations in the various areas. Taking everything into account, Facebook is a distinct advantage for advertisers and the arising patterns show that it would be utilized more by the advertisers as they look for all the more value for the money as far as the profits per dollar spent on showcasing and promoting.

Girl Child

Foeticide is the destruction of a fetus in the womb of the mother itself. Ultrasound technology is available using which sex of the child can be determined while the fetus is in the womb and parents who don’t want a girl child undergo this test and then kill the baby in the womb before it is born.

The sex-selective abortion is not at all supportable. ‘Historically, in the absence of genetic testing, infanticide was the only inhumane option for discarding the female child. This heinous practise continues even today in India’s southern parts, where families cannot afford an illegal ultrasound test.

foeticide is the destruction of a fetus in the womb of the mother itself. Ultrasound technology is available using which sex of the child can be determined while the fetus is in the womb and parents who don’t want a girl child undergo this test and then kill the baby in the womb before it is born.

Government and individual institutions are trying their best to deal with this menace.

In India, the Pre-conception and Prenatal Diagnostic Techniques (Prohibition of Sex Selection) Act, 1994 (amended in 2003) prohibits sex-selection or disclosure of the sex of the foetus. It also prohibits sale of “any ultrasound machine or any other equipment capable of detecting sex of foetus” to persons, laboratories and clinics not registered under the Act .The government of India also recently launched the ‘BETI BACHAO ,BETI PADHAO’ Movement in order to promote girl education and demote the practice of female foeticide and infanticide.

The Ministry of Health and Family Welfare of India has targeted education and media advertisements to reach clinics and medical professionals to increase awareness. The Indian Medical Association has undertaken efforts to prevent prenatal sex selection by giving its members Beti Bachao (save the daughter) badges during its meetings and conferences.


Sports occupies a vital role in our lives. … Sports is one such activity which helps us in maintaining a proper physique and a positive mentality. Apart from keeping a healthy body and mind, sports also helps us in alerting our senses, keeps us aware and an undaunting personality and outlook on life. Apart from keeping a healthy body and mind, sports also helps us in alerting our senses, keeps us aware and an undaunting personality and outlook on life.

Hence, sports has a multi-faceted role in our lives. Students in schools are asked to write essays on the topic of sports for their exams and assignments. For their convenience, we have provided sample essays on the subject Sports is such an activity that it can be taken up by anyone; at any age and any point in life. Adults, children and elders – everyone alike can take part in sports.

Many regard sports as a mere co-curricular or extra-curricular activity in schools. However, in reality, sports play an equally important role as does education in a person’s life.

To achieve overall and all-round development in life, one should be well-versed in both sports and culture. While training sharpens the mind, sports sharpens the body and fitness. Thus, both are essential.
There are numerous advantages of involving oneself in sports. First and foremost, as known by all and very definitively, competitions increase the physical fitness of an individual. Additionally, sports also contribute to building stable mental well-being of a person.

Various researchers show that people who are in the daily practice of sports in any form record better mental as well as physical health. Moreover, sports also eliminates the risk of a person catching diseases or facing any bodily interruptions. Competitions increase immunity and increase people’s stamina.
Sports also influence the life expectancy of people, increasing the potential years to live of an average human individual. All of us are associated with games somehow or the other in our lives.

While at schools and as kids, we were exposed to sports in various forms. However, since many institutions do not make it obligatory to pursue sports in higher academics, some of us are dissociated from its practice. However, a lot of people take up games further, on their own accord. Some people even decide on pursuing a career in the field.
A lot of people take up a lot of different kinds of sporting activities. There are many outdoor sports; these include cricket, badminton, football, hockey, volleyball etc. Indoor sports such as various board games, table tennis, chess etc. are also popular. One can choose from a large variety.

While outdoor sports contribute heavily in building the physical aspect of one’s being, indoor games have a more psychological impact. However, none of the activities can be categorised in a hard and fast way. Every sporting activity contributes to the well- being of a person, both physically and mentally.